ٽيگ: گوگل اشتهارن جي ايجنسي

Adwords استعمال ڪرڻ جي ڪوشش ڪرڻ کان اڳ, توھان کي پنھنجي لفظن جي تحقيق ڪرڻ جي ضرورت آھي. ان کان علاوه, توهان کي ڄاڻڻ جي ضرورت آهي ته هڪ ميچ جو قسم ڪيئن چونڊيو, جنهن جو حوالو ڏئي ٿو ته گوگل توهان جي لفظ سان ڪيتري ويجهڙائي سان ملندو آهي جيڪي ماڻهو ڳولي رهيا آهن. مختلف ميچ جي قسمن ۾ صحيح شامل آهن, جملو, ۽ وسيع. توھان چاھيو ٿا سڀ کان وڌيڪ صحيح ميچ جو قسم چونڊيو, ۽ وسيع آھي گھٽ ۾ گھٽ مخصوص ميچ جو قسم. جيڪڏهن توهان پڪ ناهي ته ڪهڙي قسم کي چونڊڻ لاء, پنهنجي ويب سائيٽ کي اسڪين ڪرڻ ۽ ان جي مواد جي بنياد تي بهترين ميلاپ چونڊڻ تي غور ڪريو.

لفظي تحقيق

توهان جي ايڊورڊ مهم مان تمام گهڻو فائدو حاصل ڪرڻ جو هڪ سٺو طريقو آهي ڳولا جي تحقيق ڪرڻ. توھان استعمال ڪري سگھو ٿا گوگل جو مفت لفظي اوزار, Keyword Planner, يا ٻيو ادا ڪيل لفظي تحقيقي اوزار. ٻنهي صورتن ۾, توهان جي تحقيق کي انهن شرطن تي ڌيان ڏيڻ گهرجي جن کي گوگل سرچ ۾ درجه بندي جو تمام گهڻو موقعو آهي. هڪ خريد ڪندڙ شخصيت مثالي ڪسٽمر جو هڪ پروفائل آهي. اهو انهن جي خاصيتن جو تفصيل آهي, مقصد, چئلينجز, اثر انداز, ۽ خريداري جون عادتون. هن معلومات کي استعمال ڪندي, توھان پنھنجي AdWords مهم لاءِ سڀ کان وڌيڪ مناسب لفظ چونڊي سگھو ٿا. توهان پڻ استعمال ڪري سگهو ٿا لفظي تحقيق جا اوزار جهڙوڪ Alexa مقابلي ۽ ادا ڪيل لفظن تي معلومات حاصل ڪرڻ لاءِ.

هڪ دفعو توهان وٽ لفظن جي هڪ فهرست آهي, توھان پنھنجي لسٽ کي بهتر ڪري سگھوٿا انھن کي ڳولڻ لاءِ جيڪي سڀ کان وڌيڪ واپسي پيدا ڪندا. هڪ ٻج لفظ هڪ مشهور جملو آهي جيڪو بيان ڪري ٿو هڪ پيداوار يا خدمت. مثال طور, “چاڪليٽ” هڪ سٺو ٻج لفظ ٿي سگهي ٿو. پوءِ, ڪي ورڊ سليڪشن ٽول استعمال ڪندي جيئن گوگل جو ڪي ورڊ ٽول, پنھنجي ڳولا کي ٻين لاڳاپيل اصطلاحن ڏانھن وڌايو. توھان پنھنجي حڪمت عملي کي وڌيڪ بھتر ڪرڻ لاءِ لاڳاپيل اصطلاحن جو ميلاپ پڻ استعمال ڪري سگھو ٿا.

اهو ضروري آهي ته توهان جي مهم جي شروعاتي مرحلن ۾ توهان جي لفظي تحقيق ڪريو. ائين ڪرڻ سان پڪ ٿي ويندي ته توهان جي بجيٽ مناسب آهي ۽ توهان جي مهم جي ڪاميابي جو بهترين موقعو آهي. ان کان علاوه ڪلڪن جو تعداد مقرر ڪرڻ لاءِ گهربل رقم جي آمدني پيدا ڪرڻ لاءِ, لفظي تحقيق پڻ يقيني بڻائي ٿي ته توهان پنهنجي مهم لاءِ صحيح لفظن کي نشانو بڻائي رهيا آهيو. ياد رکو, في ڪلڪ جي سراسري قيمت ڊرامائي طور تي مختلف ٿي سگهي ٿي لفظ کان لفظ ۽ صنعت کان صنعت تائين.

هڪ دفعو توهان صحيح لفظن جي سڃاڻپ ڪئي آهي, توهان اهو ڳولڻ لاءِ تيار آهيو ته مقابلي وارا انهن جي ويب سائيٽن لاءِ ڇا ڪري رهيا آهن. ايس اي او ۾ ڊجيٽل مارڪيٽنگ جا مختلف پهلو شامل آهن, جيئن سوشل ميڊيا ۾ ذڪر ۽ ڪجهه لفظن لاءِ ٽرئفڪ. هڪ برانڊ جي SOV ۽ مارڪيٽ ۾ مجموعي پوزيشن توهان کي اهو طئي ڪرڻ ۾ مدد ڪندي ته توهان جي صارفين کي ڪيئن وڌائڻ ۽ موهيندڙ. لفظن جي تحقيق ڪرڻ کان علاوه, توهان پڻ مقابلي ۾ مقابلو ڪري سگهو ٿا’ نامياتي لفظي تحقيق لاءِ سائيٽون.

ٻُڌائڻ

گوگل ايڊورڊس تي بيڊنگ گوگل کي ادا ڪرڻ جو عمل آهي ٽريفڪ لاءِ جيڪا توهان جي ويب سائيٽ تائين پهچي ٿي. توهان مختلف طريقن جي وچ ۾ چونڊ ڪري سگهو ٿا بولڻ لاء. قيمت-في-ڪلڪ بلڊنگ تمام مشهور آهي. هن طريقي ۾, توهان صرف ادا ڪندا آهيو جڏهن ڪو توهان جي اشتهار تي ڪلڪ ڪري ٿو. بهرحال, سي پي سي بولنگ پڻ هڪ اختيار آهي. هن طريقي تي بولڻ سان, توهان صرف ادا ڪندا آهيو جڏهن ڪو ماڻهو اصل ۾ توهان جي اشتهار تي ڪلڪ ڪري ٿو.

جڏهن ته اهو ممڪن آهي هڪ اشتهار خريد ڪرڻ ۽ ڏسو ته اهو ڪيئن ڪم ڪري ٿو, ان جي نگراني ڪرڻ اڃا به ضروري آهي. جيڪڏھن توھان چاھيو ٿا ته ڪرنسي جي سڀ کان وڌيڪ رقم ڏسڻ ۽ انھن کي سيلز ۾ تبديل ڪريو, توهان کي پڪ ڪرڻ جي ضرورت آهي ته توهان جا اشتهار انهن ماڻهن ڏانهن آهن جيڪي توهان کي پيش ڪرڻ ۾ دلچسپي رکن ٿا. مقابلو سخت آهي ۽ توهان هن معلومات کي استعمال ڪري سگهو ٿا وڌيڪ موثر مهم کي ترتيب ڏيڻ لاءِ. توھان ھميشہ انھن مان سکي سگھوٿا جيئن توھان پنھنجي مهم کي بھتر بڻائي سگھوٿا اعليٰ ROI حاصل ڪرڻ لاءِ.

معيار جو نمبر هڪ ٻيو ميٽرڪ آهي غور ڪرڻ لاء. معيار جو سکور هڪ اندازو آهي ته توهان جو اشتهار ڳولڻ جي سوالن سان ڪيترو لاڳاپيل آهي. اعلي معيار جو نمبر حاصل ڪرڻ سان توهان جي اشتهار جي درجه بندي ۾ مدد ملندي, تنهنڪري ان کي بهتر ڪرڻ کان ڊپ نه ٿيو! توهان جي بلي کي وڌائڻ سان, توهان پنهنجي اشتهار جي معيار جو نمبر وڌائي سگهو ٿا. توهان کي مقصد حاصل ڪرڻ گهرجي گهٽ ۾ گهٽ هڪ معيار جو نمبر 6.

اهو ياد رکڻ ضروري آهي ته گوگل جو ايڊورڊس پليٽ فارم ڪڏهن ڪڏهن زبردست ٿي سگهي ٿو. توھان کي سڄي عمل کي سمجھڻ ۾ مدد ڏيڻ لاء, ان کي ننڍن حصن ۾ ورهايو. هر اشتهار گروپ هڪ مهم سان تعلق رکي ٿو, جتي توهان پنهنجي روزاني بجيٽ ۽ ڪل بجيٽ کي منظم ڪري سگهو ٿا. مهمون توهان جي مهم جو بنيادي آهن ۽ توهان جي بنيادي توجہ هجڻ گهرجي. پر اهو نه وساريو ته توهان جي مهم ۾ ڪيترائي اشتهار گروپ شامل ٿي سگهن ٿا.

معيار جو نمبر

ايڊورڊس’ معيار جو اسڪور هڪ اندازو آهي ته توهان جا اشتهار توهان جي سائيٽ جي مواد سان ڪيئن ملن ٿا. اهو توهان کي غير لاڳاپيل اشتهارن کي ڏيکارڻ کان روڪي ٿو. هي ميٽرڪ توهان کي سمجهڻ ۽ بهتر ڪرڻ ۾ مشڪل ٿي سگهي ٿو. اهو صرف ايڊورڊس جي Keywords ڪارڪردگي رپورٽ ذريعي رسائي سگهجي ٿو. توھان ان کي ٻين اشتهارن جي پروگرامن ۾ استعمال نٿا ڪري سگھو جھڙوڪ DashThis. هيٺ ڏنل فهرست ڏنل آهن بهترين طريقا توهان جي معيار جي اسڪور کي بهتر ڪرڻ لاءِ.

CTR وڌيڪ پيچيده آهي ان کان وڌيڪ ظاهر ٿي سگھي ٿو. اهو اڪائونٽ ۾ وٺندو آهي تاريخي ڊيٽا ۽ لفظ جي موجوده مقابلي ۾. جيتوڻيڪ هڪ لفظ کي گهٽ CTR آهي, اهو اڃا تائين اعلي معيار جو نمبر حاصل ڪري سگهي ٿو. گوگل توهان کي اڳ ۾ ئي ٻڌائيندو ته توهان ڪيتري توقع ڪري سگهو ٿا ته توهان جو اشتهار حاصل ٿيندو جڏهن اهو لائيو ٿيندو. پنھنجي اشتھار جي متن مطابق ترتيب ڏيو. توھان انھن ٽن حصن کي بھتر ڪري پنھنجي معيار جي اسڪور کي بھتر ڪري سگھو ٿا.

ڪلڪ ڪرڻ جي شرح هڪ ٻيو اهم عنصر آهي. جيڪڏهن توهان جي اشتهار کي پنج ڪلڪ ملي ٿي, ان ۾ معيار جو نمبر هوندو 0.5%. ڳولا جي نتيجن ۾ ڪيترائي تاثرات حاصل ڪرڻ بيڪار آهي جيڪڏهن ڪو به انهن تي ڪلڪ نه ڪري. هي اشارو توهان جي اشتهارن جي مطابقت کي طئي ڪرڻ لاءِ استعمال ڪيو ويندو آهي. جيڪڏهن توهان جي اشتهارن کي ڪافي ڪلڪ نه ملي رهيا آهن, توھان جو معيار جو اسڪور مقابلي کان گھٽ ٿي سگھي ٿو. بهرحال, ان جو مطلب اهو ناهي ته توهان کي پنهنجا اشتهار هلائڻ بند ڪرڻ گهرجي جيڪڏهن توهان جو معيار جو اسڪور گهٽ آهي.

هڪ اعلي ڪلڪ جي شرح جي اضافي سان, توهان جا اشتهار انهن لفظن سان لاڳاپيل هجن جيڪي ٽارگيٽ ڪيا پيا وڃن. هڪ سٺو اشتهار مئنيجر ڄاڻي ٿو ته ڪي ورڊ گروپن سان ڪيترو گهيرو وڃڻو آهي. اهڙا ڪيترائي عنصر آهن جيڪي معيار جو نمبر ٺاهيندا آهن, ۽ انهن کي بهتر ڪرڻ تي ڪم ڪرڻ ڊگهي عرصي تائين فائديمند ٿي سگهي ٿو. آخرڪار, اهو توهان جي پوزيشن کي بهتر ڪري سگهي ٿو, ۽ توهان جي قيمت في ڪلڪ. بهرحال, اهو رات جو حاصل نه ٿو ڪري سگهجي, پر ڪجهه ڪم سان, اهو ڊگهي عرصي ۾ هڪ وڏو فرق آڻي سگهي ٿو.

قيمت في ڪلڪ

توهان شايد حيران ٿي رهيا آهيو ته توهان جي ROI کي ڪيئن ڳڻيو وڃي قيمت في ڪلڪ سان Adwords لاءِ. مختلف صنعتن لاءِ معيارن کي استعمال ڪرڻ سان توھان جي مدد ڪري سگھي ٿي توھان جي مارڪيٽنگ بجيٽ ۽ مقصد مقرر ڪريو. ھتي ڪجھ معيار آھن ريئل اسٽيٽ انڊسٽري لاءِ. AdWords انڊسٽري جي معيار جي مطابق, هن صنعت لاء سي پي سي آهي 1.91% سرچ نيٽ ورڪ تي ۽ 0.24% ڊسپلي نيٽ ورڪ تي. جيڪڏهن توهان پنهنجي ويب سائيٽ يا ڪاروبار لاءِ گوگل ايڊورڊ استعمال ڪرڻ جي منصوبابندي ڪري رهيا آهيو, انهن معيارن کي ذهن ۾ رکو.

سي پي سي جي قيمت اڪثر ڪري پي-في-ڪلڪ طور حوالو ڏنو ويندو آهي (پي پي سي) قيمت. اهي اشتهار جيڪي گوگل جي سرچ انجڻ جي مٿين نتيجن ۾ ظاهر ٿيندا آهن انهن جي قيمت گهٽ ٿي سگهي ٿي 81 سينٽ في ڪلڪ. اهو ٿي سگهي ٿو اشتهارن جي سون جو معيار جڏهن اهو فرائينگ پين تي اچي ٿو. وڌيڪ توهان جي پي پي سي, توهان جي سيڙپڪاري تي وڌيڪ واپسي هوندي. بهرحال, توهان جي پي پي سي جي بجيٽ مختلف ٿي ويندي ڏينهن جي موڪل جي لحاظ کان, لفظن جي مقابلي ۾, ۽ معيار جو نمبر.

Adwords لاءِ في ڪلڪ جي سراسري قيمت صنعت جي لحاظ کان مختلف ٿي سگھي ٿي, ڪاروباري قسم, ۽ پيداوار. سڀ کان وڌيڪ قيمت في ڪلڪ صارف جي خدمتن ۾ آهي, قانوني خدمتون, ۽ اي ڪامرس. گھٽ ۾ گھٽ قيمت في ڪلڪ سفر ۽ مهمان نوازي ۾ آهي. هڪ خاص لفظ لاءِ في ڪلڪ جي قيمت جو دارومدار بڊ جي رقم تي آهي, معيار جو نمبر, ۽ مقابلي واري بولنگ. قيمت في ڪلڪ توهان جي مقابلي تي منحصر ڪري سگهي ٿي’ بوليون ۽ توهان جي اشتهارن جو درجو.

في ڪلڪ جي قيمت گھٽائڻ لاءِ, توھان چونڊي سگھوٿا پنھنجون بلون دستي طور تي يا خودڪار طريقي سان. پوءِ, گوگل توهان جي بجيٽ مطابق سڀ کان وڌيڪ لاڳاپيل بول چونڊيندو. توھان پڻ پنھنجي مهم لاءِ روزاني بجيٽ مقرر ڪري سگھو ٿا, ۽ پوءِ باقي ڇڏي ڏيو ايڊڊس تي. توهان هڪ مناسب ڍانچي ٺاهڻ ۽ برقرار رکڻ سان پنهنجي اڪائونٽ کي بهتر ڪري سگهو ٿا, ۽ ڪنهن به غلطي کي پڪڙڻ لاء بار بار آڊٽ انجام ڏيڻ. سو, توهان پنهنجي سي پي سي کي ڪيئن ڳڻيو ٿا?

تبادلي جي ٽريڪنگ

هڪ Adwords تبادلي جي ٽريڪنگ پکسل هجڻ توهان جي آن لائن مارڪيٽنگ حڪمت عملي جو هڪ اهم حصو آهي. هي ڪوڊ توهان کي ڏسڻ جي اجازت ڏئي ٿو ته ڪيترا دورو ڪندڙ اصل ۾ توهان جي ويب سائيٽ تي تبديل ڪن ٿا. توھان وري ھن ڊيٽا کي استعمال ڪري سگھوٿا مستقبل جي اشتهارن کي ٽائيڪ ڪرڻ ۽ پنھنجي پوري سائيٽ جي ڪارڪردگي کي بهتر ڪرڻ لاءِ. توهان جي ويب سائيٽ تي تبادلي جي ٽريڪنگ قائم ڪرڻ لاء, ويب سائيٽ تي صرف هڪ تبادلي جي ٽريڪنگ پکسل ٺاهيو ۽ ان کي ترتيب ڏيو سنڌين کي ٽريڪ ڪرڻ لاءِ’ سرگرمي. توھان ڪيترن ئي سطحن تي ڊيٽا ڏسي سگھو ٿا, مهم سميت, اشتھار گروپ, اشتهار, ۽ لفظ. توهان شايد انهن جي ڪارڪردگي جي بنياد تي لفظن کي تبديل ڪري سگھو ٿا.

ايڊڊس تبادلي جي ٽريڪنگ کي ترتيب ڏيڻ آسان آهي: توهان صرف تبادلي جي ID داخل ڪريو, تبادلي جو ليبل, ۽ تبادلي جو قدر. توھان پڻ چونڊي سگھو ٿا “فائر آن” ٽريڪنگ ڪوڊ کي فائر ڪرڻ جي تاريخ. توھان ھڪڙي مخصوص صفحي مان ھڪڙي تاريخ منتخب ڪري سگھو ٿا, جيئن ته “توهان جي مهرباني” صفحو, انهي کي يقيني بڻائڻ ته ڪوڊ گهربل تاريخ تي فائر ڪري ٿو. فائر آن جي تاريخ ان تاريخ کان ڪجھ ڏينھن اڳ ھجڻ گھرجي جنھن تي توھان ڪنورشن ڊيٽا کي پڪڙڻ چاھيو ٿا.

تبادلي جي ٽريڪنگ کان سواءِ ايڊڊس کي استعمال ڪرڻ پئسي کي گھٽائڻ جي برابر آهي. اهو وقت ۽ پئسي جو ضايع آهي اشتهارن کي هلائڻ دوران جڏهن توهان ٽريڪنگ ڪوڊ لاڳو ڪرڻ لاءِ ٽئين پارٽي جو انتظار ڪندا. حقيقي ڊيٽا صرف هڪ ڀيرو ظاهر ٿيڻ شروع ٿيندي جڏهن توهان وٽ ٽريڪنگ ڪوڊ هوندو. تنهن ڪري سڀ کان وڌيڪ عام تبادلي جي ٽريڪنگ غلطيون آهن? هتي ڪجهه عام سبب آهن:

ايڊڊس جي تبادلي جي ٽريڪنگ کي استعمال ڪرڻ هڪ بهترين طريقو آهي اهو ڏسڻ لاءِ ته ڪيترا سياحن توهان جي سائيٽ تي تبديل ڪندا آهن. AdWords جي تبادلي جي ٽريڪنگ نن businessesن ڪاروبارن لاءِ آن لائن مارڪيٽنگ جو هڪ انتهائي اهم حصو آهي, جيئن توهان هر ڪلڪ لاءِ ادا ڪندا آهيو. ڄاڻڻ سان ڪيترا دورو ڪندڙ سيلز ۾ تبديل ٿيندا، توهان کي اهو طئي ڪرڻ ۾ مدد ملندي ته ڇا توهان جي اشتهارن جو خرچ آمدني پيدا ڪري رهيو آهي يا نه. بهتر توهان کي خبر آهي توهان جي تبادلي جي شرح, بهتر فيصلا توهان ڪري سگهو ٿا. سو, اڄ ئي ايڊڊس تبادلي جي ٽريڪنگ کي لاڳو ڪرڻ شروع ڪريو.

If you are thinking of advertising on Google’s advertising platform, then you need to know how to set up a campaign, choose keywords, and create ads. The following article provides some useful tips and information that will help you get started. You can also learn more about Google’s AdWords reporting and optimization features. Here are some of the most important tips to keep in mind when running a campaign on Google. Keep reading! هن مضمون پڙهڻ کان پوء, you should be able to create effective AdWords ads.

Advertising on Google’s advertising platform

Currently, the most popular website in the world, گوگل, has billions of users. Google monetizes this user base in two major ways: by building profiles of their users and sharing this data with advertisers. Google then requests advertisers to bid on individual ads placed by third-party companies. This process, called real-time bidding, is the most effective way to reach a broad audience of potential customers. Hundreds of companies provide Google with the necessary data and information for ad placement.

Setting up a campaign

There are many different options available for setting up a campaign in Google Adwords. Once you’ve selected your keywords, you can set a budget and target a geographical area. You can then choose which type of results you want to be displayed in the campaign, such as clicks or conversions. You can also specify the number of days per month. This will allow your ads to appear only on the web pages of people in that region.

You can choose to target your ad to a specific address or to a larger region, such as a zip code. You can also choose to target people based on age, جنس, and income level. Depending on the type of ad you want to display, you can target people based on their preferences. If you don’t know what your target audience is, you can select broad categories like “all US residents,” يا “nearly every United States resident” for the ads.

When setting up a campaign, you must choose a goal. This can mean different things for different businesses. A well-defined goal will make the difference between lead generation and failure. You can also set SMART objectives to help you develop systems and methods for accomplishing your Google Adwords objectives. A good example of a conversion goal is the number of clicks your ad receives. This figure will tell you how much you need to spend for your campaign.

If you’re new to AdWords, it’s best to spread your overall budget evenly across all of your campaigns. Choose a budget based on your business goals, and lower the budget for those that are less important. Don’t forget that you can always change the budget for any campaign. It’s never too early to adjust the budget for the best results. When setting up your campaign in Google Adwords, remember to consider your objectives and keep track of your results.

Choosing keywords

Before you choose your keywords, you need to consider what your goals are for your ad campaign. If your goal is to boost awareness of your business, you may not need high-intent keywords. If you’re trying to increase sales, you may want to focus on keywords that are more targeted to your audience and have a lower search volume. While search volume is an important factor to consider, you should also take other factors into account, such as cost, relevancy and competition, when making a decision.

Relevancy is a qualitative measure that can be used to organize a long list of keywords and display them in order of relevancy. Using a keyword’s reach indicates how many people will search for the term. Popularity is closely related to the search volume of the keyword. Using a popular keyword can help you reach ten times more people than a less popular one. A keyword that has a higher search volume can attract more users and increase your conversions.

While you can use Google’s keyword planner to find keywords, it does not provide a column where you can grade the potential for advertising. To assess the quality of your keyword opportunities, you should make a list of criteria that are important to your business. Here are 3 basic criteria to consider when choosing keywords in Adwords:

When choosing keywords for your ad campaign, make sure you know the target audience of your business. مثال طور, a large shoe store may choose a general keyword, which will appear in a range of searches, such as shoes. هن معاملي ۾, the keyword may be relevant to a small number of people, but it may not be the best choice. ان کان علاوه, you can try ad groups based on the products or services you sell. In this way, you can ensure that your ads will appear in the search results of the relevant people.

Creating ads

The first step in ensuring your ad is as effective as possible is to make sure you are attracting the right kind of prospects. While unqualified people are unlikely to click on your ad, qualified prospects are. If you have a good ad, you will find that your cost per click is lower. The next step is to create several variations of your ad and monitor the performance of each one.

سپ کان پهريان, you should know what keywords you want to target. There are many free keyword tools available online that will help you find the right keywords for your ad campaign. A good place to start is by using a tool called Keyword Planner. It will help you find a keyword that will make your ad stand out from the rest. Once you have chosen the keyword, use the keywords planner tool to find out how much competition the term has.

Tracking conversions

If you’re wondering how to track conversions from your Google Adwords campaigns, this guide will help you get started. Conversion tracking is easy to implement, but requires you to manually insert “onclick” HTML tags into your Google code. You can use this guide to determine the best way to use conversion tracking on your Adwords campaigns. There are many ways to track conversions from your Adwords campaigns.

پهريون, you’ll need to figure out what attribution model you want to use for your AdWords campaign. While Google Analytics automatically tracks conversions from a user’s first click, AdWords will credit the last AdWords click. This means that if someone clicks on your ad, but then leaves your site, your Google Analytics account will give them credit for that first click.

The code that gets triggered on your webstore’s thank-you page will send data to Google Ads. If you don’t use this code, you’ll need to modify your e-commerce platform’s tracking code to get the data you need. Because every e-commerce platform uses a different tracking method, this process can be challenging, especially if you’re new to web programming or HTML.

Once you know what conversions look like, you can track how much each click is worth. This is especially important for tracking the value of the conversions, as the revenue generated from the clicks reflects actual revenue. It’s also helpful to know how to interpret the conversion rate so you can maximize your profits from your Adwords campaigns. There’s no substitute for accurate tracking. You’ll be amazed at the results.

To make the most of your AdWords campaign, you must focus on bringing in the most paying customers, opt-ins, and buyers. مثال طور, campaign A could deliver 10 leads and campaign B could deliver five leads and one customer, but the average order value would be higher on Campaign A. ان ڪري, it is essential to set your Maximum bid and target a high CPC to get the best ROI. Listed below are some tips for optimizing your AdWords campaign to ensure that it will produce the best results for your business.

قيمت في ڪلڪ

سي پي سي (قيمت في ڪلڪ) in Google Adwords varies from one to two dollars, but it can be as high as $50. While clicks can be extremely expensive, this cost does not have to be so high that it is out of reach for most small business owners. To help you keep costs to a minimum, consider these tips. Use long tail keywords with low search volume and clear search intent. More generic keywords will attract more bids.

The cost of each click is usually determined by several factors, including the position of the ad and the number of competitors. If the industry is highly competitive, the CPC will be higher. ڪجهه حالتن ۾, you can lower the cost of CPC by booking large amounts of ads. آخر ۾, remember that CPC is determined by several factors, such as the amount of competition in the industry, relevance of website, and volume of advertisements.

In addition to lowering your CPC, you can also optimize the ad experience by using extensions and improving landing page conversions. Marta Turek has outlined a few tips to help you lower your cost per click. You can save a ton of money while still getting exposure and brand mileage. There is no magic way to lower CPC in AdWords, but you can take these tips to improve your campaign and reduce the cost per click.

While cost per mille is an effective method of creating brand and product awareness, CPC is considered more effective for generating revenue. The difference between CPC and cost per click can be seen in the types of businesses and types of products offered. While electronics companies can spend hundreds of dollars per customer, the insurance industry can spend only a few dollars per click. The latter is a great way to find an audience without spending hundreds of dollars on each click.

وڌ ۾ وڌ بول

You can change your maximum bid in Google Adwords to optimize your ads. There are several ways to do this, and there are some strategies you can use that will make it easier to spend your money wisely. These include the Maximum bid strategy, Target ROAS, and the Maximize Conversions strategy. The Maximize Conversions strategy is very simple and lets Google use your daily budget to the fullest.

The amount that you bid will vary according to your goals and budget. ٻين لفظن ۾, you can set the maximum CPC based on your budget and desired number of conversions. This is best suited for campaigns that focus on brand awareness, which can be accomplished through campaigns in the Search Network, Google Display Network, and Standard Shopping. Manual bidding allows you to customize your bids, allowing you to spend more on specific keywords or placements.

In the same vein, you can also use the Maximum CPC strategy to optimize your campaign for remarketing. This strategy uses historical data and contextual signals to automatically adjust your Max CPC based on your website traffic. While this strategy is prone to error, it is effective in increasing brand visibility and generating new product awareness. متبادل طور تي, you can use other conversion-based strategies that will drive relevant traffic. But these strategies aren’t for everyone.

In addition to setting your maximum CPC, you can also use a bidding strategy called Maximize Clicks. It is a simple way to increase your ROI by increasing the amount of traffic you receive. And because Google Adwords automatically increases and lowers your bid based on the number of conversions, it will ensure your ad gets the most exposure. When using Target Cost per action bidding, it is best to choose a target CPA of less than 80%.

لفظي تحقيق

Search engine marketing is all about using the right keywords to get the best search results. Without keyword research, your advertising campaign will be a failure and your competitors will overtake you. To ensure the success of your advertising campaign, you need to use the latest tools and strategies, including keyword research. The most effective keywords are those that your audience actually uses. A free keyword research tool like SEMrush can help you determine how popular a keyword is and approximate how many search results will be listed in the SERP.

لفظي تحقيق ڪرڻ لاء, you will need to gather relevant keywords. You can do this with free tools like Google’s Keyword Planner, but it’s a good idea to use paid tools if you want more detailed data. Keyword tools like Ubersuggest let you export keywords as a PDF and read them offline. Enter the keywords that interest you and click “suggest” to get suggestions and data regarding recent headlines, competition and difficulty of ranking for that keyword.

Once you have your keyword list, you should prioritize them and choose three or five of the most popular searches. You can also narrow down your list by creating a content calendar and an editorial strategy. Keyword research can help you understand recurring themes within your niche. هڪ دفعو توهان انهن کي ڄاڻو ٿا, you can create new posts and blog posts related to these topics. The best way to maximize the profits from your Adwords campaign is to focus on a few keywords and select the most relevant ones for your target audience.

In addition to finding the most popular keywords, you should also use tools to identify your target audience. These tools can help you target your audience based on their needs and interests. مثال طور, if your business sells clothing, you might want to target women who are looking for new shoes, or men who are interested in buying accessories. These users are likely to spend more money on clothes and shoes. Using keyword tools, you can find out what these people are looking for and craft relevant content.

ٽريڊ مارڪ ڪيل لفظن تي بولنگ

In addition to using keyword research tools, advertisers can bid on trademarked terms. ائين ڪرڻ سان, they increase their chances of receiving high placements for their ads in search results. اضافي طور تي, bidding on trademarked terms allows competitors to buy relevant placements and avoid high cost-per-clicks. Though competitors will often be unaware of trademark bidding, they may still be willing to add negative keywords.

The practice of bidding on trademarked keywords is a controversial one. Some companies have decided to buy trademarked keywords instead of taking legal action. In 2012, Rosetta Stone Ltd. filed a trademark infringement suit against Google, Inc. Google had changed its program to allow bids on trademarked words in 2004. Since then, more than 20 companies have filed legal cases against Google, Inc.

While trademark law has been settled through lawsuits, it is not as clear what can be done in the future. A court-approved injunction could force competitors to pay more for trademarked keywords. بهرحال, this approach can negatively impact a campaign. It will also require bids that are disproportionate to the value of the trademark. By following these guidelines, advertisers can avoid getting sued for trademark infringement.

It is also important to note that the use of competitor brand names in advertising may also be classified as trademark infringement. Bidding on trademarked keywords in Adwords is risky since you may end up claiming a competitor’s branded keywords. In such a scenario, the competitor can report the activity to Google. If a competitor reports your ad, he or she may block you from using that brand name.

Campaign optimization

Keyword selection is essential for campaign optimization. Using a keyword planner is free and can help you determine your budget and how much to bid. Remember that longer keyword phrases will not match the search terms, so keep that in mind when creating your ad. Creating a persona is essential in understanding your target market and determining the best keywords for your campaign. It also helps to know who will be viewing your ad.

You can also try to use a target impression share to determine the cost per click. The higher the percentage of your audience, the higher your bids will be. This will increase the visibility of your ad and potentially lead to more conversions. بهرحال, it is possible that your ad will receive less than desired clicks, but you’ll be generating more revenue. If you’re using Google Ads to promote your website, consider using a target impression share.

To make campaign optimization easier, use the Task Management feature. You can assign different optimization tasks to team members. You can also keep tips handy like how to use ad extensions. Boost your ad by using at least 4 ad extensions. These include website links, callouts, and structured snippets. You can also create a review or promotion extension. The more extensions you use, the more successful your campaign will be.

Campaign optimization for Google Adwords can be challenging, but it’s worth it if you can improve the CTR and reduce the CPC. By following these 7 steps, you’ll be on your way to getting a higher CPC and better CTR for your ads. You’ll soon see a significant improvement in the performance of your campaigns. Don’t forget that a successful campaign optimization requires regular analysis. If you don’t track your results, you’ll be left chasing the same old mediocre results.

ڪجھ بنيادي قدم آھن جيڪي توھان کي پيروي ڪرڻ گھرجي جڏھن Adwords استعمال ڪريو. انهن ۾ شامل آهن مقابلي واري بلڊنگ ماڊل, تبادلي جي ٽريڪنگ, ۽ منفي لفظ. ھتي ڪجھ مثال آھن توھان جي فائدي لاءِ ايڊورڊ ڪيئن استعمال ڪجي. هڪ دفعو توهان انهن کي ماهر ڪيو آهي, اهو توهان جو پهريون اشتهار ٺاهڻ جو وقت آهي. هيٺين پيراگراف ۾, مان ڪجهه اهم عنوانن تي ويندس جيڪي توهان کي ڄاڻڻ جي ضرورت آهي. توهان شايد وڌيڪ سکڻ لاء هيٺ ڏنل لنڪ چيڪ ڪرڻ چاهيندا.

قيمت في ڪلڪ

ڇا توهان Facebook تي پنهنجي PPC مهم هلائيندا آهيو, گوگل, يا ٻيا ادا ڪيل اشتهارن جي پليٽ فارم, سمجھڻ ته توهان جي اشتهارن جي قيمت ڪيتري قدر اهم آهي موثر مارڪيٽنگ خرچ لاءِ. قيمت في ڪلڪ, يا مختصر لاءِ سي پي سي, انهي رقم ڏانهن اشارو ڪري ٿو جيڪو هڪ اشتهار ڏيندڙ هڪ اشتهار تي هر ڪلڪ لاء ادا ڪندو. قيمت في ڪلڪ توهان جي مهم جي اثرائتي اندازي ڪرڻ جو هڪ بهترين طريقو آهي, جيئن ته اهو توهان کي ٻڌائي ٿو ته توهان جي اشتهارن جي قيمت توهان جي ڪيتري قيمت آهي جڏهن ماڻهو انهن تي ڪلڪ ڪندا آهن.

مختلف عنصر توهان جي قيمت في ڪلڪ تي اثر انداز ڪن ٿا, معيار جي سکور سميت, لفظ جي مطابقت, ۽ لينڊنگ صفحي جي مطابقت. جڏهن ته سڀئي ٽي حصا چڱي طرح ملن ٿا, سي ٽي آر (ڪلڪ ڪرڻ جي شرح) اعلي هجڻ جو امڪان آهي. اعلي CTR جو مطلب آهي ته توهان جو اشتهار لاڳاپيل آهي ۽ سياحن کي راغب ڪري ٿو. CTR وڌائڻ جو مطلب آهي ته توهان جا اشتهار ڳوليندڙ لاءِ وڌيڪ لاڳاپيل آهن, ۽ اهو توهان جي مجموعي قيمت في ڪلڪ کي گهٽائيندو. بهرحال, هڪ اعلي CTR هميشه بهترين نشاني ناهي.

قيمت في ڪلڪ صنعت جي قسم جي بنياد تي مختلف آهي, پيداوار, ۽ ٽارگيٽ سامعين. عام طور تي ڳالهائڻ, Adwords لاءِ سي پي سي جي وچ ۾ آهي $1 ۽ $2 سرچ نيٽ ورڪ تي, ۽ هيٺ $1 ڊسپلي نيٽ ورڪ لاء. اعلي قيمت جي لفظن کان وڌيڪ قيمت ڏيندو $50 في ڪلڪ, ۽ عام طور تي انتهائي مقابلي واري صنعتن ۾ آهن جيڪي اعلي گراهڪ جي زندگي جي قيمت سان. بهرحال, وڏا پرچون ڪندڙ خرچ ڪري سگهن ٿا $50 Adwords تي هڪ سال ۾ ملين يا وڌيڪ.

سي پي سي سان, توھان پنھنجي اشتهارن کي ويب سائيٽن تي رکي سگھو ٿا, ۽ سياحن کي ٽريڪ ڪريو’ توهان جي سائيٽ تي سڄو سفر. ايڊڊس اي ڪامرس پرچون ڪندڙن جي پٺڀرائي آهي, پنهنجي پروڊڪٽس کي انهن صارفين جي سامهون رکڻ جيڪي فعال طور تي توهان جي شين يا خدمت جي ڳولا ڪري رهيا آهن. صرف ڪلڪ ڪرڻ لاء چارج ڪندي, سي پي سي توهان کي ڪمائڻ ۾ مدد ڪري سگهي ٿي $2 هر هڪ لاءِ $1 خرچ. توهان انهن اوزارن کي استعمال ڪري سگهو ٿا پنهنجو ڪاروبار وڌائڻ لاءِ جڏهن ته هڪ ئي وقت ۾ منافعو وڌائي رهيا آهيو.

مقابلي واري بلڊنگ ماڊل

Google Adwords لاءِ مقابلي واري بولنگ جو ماڊل استعمال ڪيو ويندو آھي سڀ کان وڌيڪ قيمت في ڪلڪ جي تعين ڪرڻ لاءِ. هي نمونو مختلف هوندو آهي اشتهاري مهم جي مقصدن جي بنياد تي. هڪ گهٽ قيمت اشتهار شايد گهڻو دلچسپي پيدا نه ڪري سگهي, تنهن ڪري اشتهار ڏيندڙ شايد اعليٰ معيار جي لفظن لاءِ جارحاڻي انداز ۾ بيڊنگ تي غور ڪن. بهرحال, جارحاڻي بولنگ جي نتيجي ۾ ٿي سگھي ٿي وڌيڪ قيمت في ڪلڪ, تنهن ڪري اهو بهتر آهي ته ان کان بچڻ لاء جيڪڏهن ممڪن هجي.

عمل ڪرڻ لاءِ سڀ کان آسان حڪمت عملي آهي تبادلن کي وڌائڻ لاءِ. هن حڪمت عملي ۾, اشتهار ڏيڻ وارا وڌ ۾ وڌ روزاني بجيٽ مقرر ڪن ٿا ۽ گوگل کي بلڊنگ ڪرڻ ڏيو. وڌ کان وڌ تبديلين جي ذريعي, اهي پنهنجي پئسن لاءِ وڌيڪ ٽرئفڪ حاصل ڪري سگهن ٿا. ڪو به فيصلو ڪرڻ کان اڳ, تنهن هوندي به, ROI کي ٽريڪ ڪرڻ ۽ اهو طئي ڪرڻ ضروري آهي ته ڇا وڌ ۾ وڌ تبديليون منافعي بخش وڪرو پيدا ڪيون. هڪ دفعو اهو قائم ٿيو, اشتهار ڏيڻ وارا انهن جي بلن مطابق ترتيب ڏئي سگهن ٿا. جڏهن ته ڪيتريون ئي ممڪن حڪمت عمليون آهن, هي ماڊل ننڍي ۽ وچولي سائيز جي ڪاروبار لاء تمام مؤثر آهي.

دستي سي پي سي بِيڊنگ کي بِڊ موڊيفائرز سان گڏ ڪري سگھجي ٿو, جيڪي مختلف سگنلن کي مدنظر رکن ٿا. هي ماڊل خاص طور تي ڪارائتو آهي ننڍن ڪاروبارن لاءِ گهٽ تبادلي جي شرح سان, ڇاڪاڻ ته انهن جون اڪثر تبديليون ليڊ آهن, ۽ انهن ليڊرن جو معيار وڏي پيماني تي مختلف آهي. نه سڀئي ليڊز ادا ڪندڙ گراهڪن ۾ تبديل ٿين ٿيون, پر جيڪڏهن توهان هڪ ليڊ کي تبادلي جي عمل طور بيان ڪيو, گوگل انھن کي ساڳيو علاج ڪندو, معيار کان سواء.

دستي CPC بولڻ وارو ماڊل شروعاتي حڪمت عملي آھي, پر اهو وقت سازي ۽ ماسٽر ڪرڻ ڏکيو ٿي سگهي ٿو. توھان کي مختلف گروپن ۽ جڳھن لاءِ بوليون قائم ڪرڻ جي ضرورت پوندي. ECPC بجيٽ کي ڪنٽرول ڪرڻ ۾ مدد ڪري سگهي ٿي ۽ تبديلين جي امڪانن جي مطابق بوليون ترتيب ڏئي سگھي ٿي. دستياب سي پي سي بيڊنگ لاءِ خودڪار آپشن پڻ آهن, جيڪو سڀ کان مشهور طريقو آهي. ٽي پرائمري قسم جا بول ماڊل آھن: دستي سي پي سي بيڊنگ, اي سي پي سي, ۽ ECPC.

تبادلي جي ٽريڪنگ

Adwords تبادلي جي ٽريڪنگ کان سواء, توهان ٽوائلٽ ۾ پئسا وجهي رهيا آهيو. توهان جي اشتهارن کي هلائڻ دوران جڏهن توهان ٽريڪنگ ڪوڊ لاڳو ڪرڻ لاءِ ٽئين پارٽي جو انتظار ڪندا آهيو صرف پئسن جو ضايع آهي. صرف توهان جي تبادلي جي ٽريڪنگ ڪوڊ لاڳو ٿيڻ کان پوء توهان پنهنجي اشتهارن مان حقيقي ڊيٽا ڏسڻ شروع ڪري سگهو ٿا. پوءِ تبادلي جي ٽريڪنگ کي لاڳو ڪرڻ جا ڪهڙا قدم آهن? وڌيڪ سکڻ لاءِ پڙهو. ۽ ياد رکو: جيڪڏهن اهو ڪم نه ڪري رهيو آهي, توهان پنهنجو ڪم صحيح نه ڪري رهيا آهيو.

پهريون, توھان کي ھڪڙي تبديلي جي وضاحت ڪرڻ گھرجي. تبديليون ڪارناما هجڻ گهرجن جيڪي ظاهر ڪن ٿيون ته هڪ شخص توهان جي ويب سائيٽ ۾ دلچسپي ورتي ۽ ڪجهه خريد ڪيو. اهي ڪارناما هڪ رابطي جي فارم جمع ڪرائڻ کان وٺي مفت اي بڪ ڊائون لوڊ تائين ٿي سگهن ٿا. متبادل طور تي, جيڪڏهن توهان وٽ هڪ اي ڪامرس سائيٽ آهي, توھان چاھيو ٿا ڪنھن به خريداري کي بدلي جي طور تي بيان ڪريو. هڪ دفعو توهان هڪ تبادلي جي وضاحت ڪئي آهي, توهان کي ٽريڪنگ ڪوڊ قائم ڪرڻ جي ضرورت پوندي.

اڳيان, توهان کي پنهنجي ويب سائيٽ تي گوگل ٽيگ مئنيجر لاڳو ڪرڻ جي ضرورت آهي. اهو توهان کي پنهنجي سائيٽ جي HTML ڪوڊ ۾ جاوا اسڪرپٽ ڪوڊ جو هڪ ٽڪرو شامل ڪرڻ جي ضرورت پوندي. هڪ دفعو توهان اهو ڪيو آهي, توهان هڪ نئون ٽيگ ٺاهي سگهو ٿا. ٽيگ مئنيجر ۾, توھان ڏسندا توھان جي سائيٽ لاءِ موجود سڀني مختلف قسمن جي ٽيگ جي فهرست. گوگل ايڊورڊ ٽيگ تي ڪلڪ ڪريو ۽ ضروري معلومات ڀريو.

هڪ دفعو توهان اهو ڪيو آهي, توھان پنھنجي ويب سائيٽ تي تبادلي جي ٽريڪنگ ڪوڊ کي انسٽال ڪري سگھو ٿا. پوءِ, توھان پنھنجي تبديلين کي مختلف سطحن تي ڏسي سگھو ٿا. اشتھار گروپ, اشتهار, ۽ ڪي ورڊ ليول ڊيٽا کي تبادلي جي ٽريڪنگ انٽرفيس ۾ ڏيکاريو ويندو. تبادلي جي ٽريڪنگ توهان کي سڃاڻڻ ۾ مدد ڪندي ته ڪهڙي اشتهار جي ڪاپي تمام مؤثر آهي. توھان پڻ ھن معلومات کي استعمال ڪري سگھوٿا مستقبل جي اشتهارن جي لکڻ جي ھدايت ڪرڻ لاءِ. تبادلي جي ٽريڪنگ ڪوڊ پڻ توهان کي اجازت ڏيندو ته توهان جي بڊس کي توهان جي لفظن تي ٻڌل هجي انهي جي بنياد تي اهي ڪيتري حد تائين تبديل ڪن ٿا.

ناڪاري لفظ

توهان جي ڳولا انجڻ جي اصلاح کي بهتر ڪرڻ لاء, توهان جي اشتهارن جي مهمن ۾ منفي لفظ استعمال ڪريو. اهي شرط آهن جيڪي توهان جا صارف ڏسڻ نٿا چاهين, پر لفظي طور تي توهان جي پيداوار يا خدمت سان لاڳاپيل آهن. غير لاڳاپيل لفظ استعمال ڪرڻ سان توھان جي صارفين لاءِ مايوس ڪندڙ تجربو ٿي سگھي ٿو. مثال طور, جيڪڏهن ڪو ماڻهو ڳولي ٿو “ڳاڙها گل,” توهان جو اشتهار ظاهر نه ٿيندو. ساڳي طرح, جيڪڏهن ڪو ماڻهو ڳولي ٿو “ڳاڙها گلاب,” توهان جو اشتهار ڏيکاريو ويندو.

توھان عام غلط اسپيلنگ ڳولڻ لاءِ اوزار پڻ استعمال ڪري سگھو ٿا. توھان ھي ڪم ڪري سگھو ٿا خام تلاش جي سوالن جي ذريعي ڪھڙيءَ ريت معلوم ڪرڻ لاءِ ته ماڻھو عام طور تي ڪھڙي لفظ جي غلط اسپيل ڪندا آھن. ڪجھ اوزار به عام غلط اسپيلنگ جي فهرست برآمد ڪري سگھن ٿا, توهان کي هڪ ڪلڪ سان انهن کي ڳولڻ جي اجازت ڏئي ٿي. هڪ دفعو توهان وٽ غلط اسپيلنگ جي فهرست آهي, توھان انھن کي جملي ميچ ۾ پنھنجي اشتهاري مهمن ۾ شامل ڪري سگھو ٿا, بلڪل مطابقت, يا وسيع ميچ منفي.

Adwords ۾ ناڪاري لفظ استعمال ٿيندڙ اشتهار جي خرچ کي گھٽائي سگھن ٿا ان ڳالهه کي يقيني بڻائي ته توهان جو اشتهار صرف انهن ماڻهن کي ظاهر ٿيندو جيڪي توهان جي وڪڻڻ واري صحيح شيءِ ڳولي رهيا آهن.. اهي اوزار فضول اشتهار خرچ کي ختم ڪرڻ ۽ سيڙپڪاري تي واپسي کي وڌائڻ ۾ انتهائي اثرائتو آهن. جيڪڏهن توهان پڪ ناهي ته توهان جي Adwords مهم ۾ منفي لفظن کي استعمال ڪرڻ جو بهترين طريقو آهي, توهان پڙهي سگهو ٿا ڊيرڪ هوڪر جو مضمون موضوع تي.

جڏهن ته منفي لفظ اشتهارن کي متحرڪ نٿا ڪن, اهي توهان جي مهم جي مطابقت وڌائي سگهن ٿا. مثال طور, جيڪڏهن توهان چڙهڻ واري گيئر وڪڻندا آهيو, توهان جو اشتهار انهن ماڻهن ڏانهن نه ڏيکاريو ويندو جيڪي چڙهڻ جو سامان ڳولي رهيا آهن. اهو ئي سبب آهي ته ماڻهو انهي مخصوص شين جي ڳولا ڪري رهيا آهن توهان جي ٽارگيٽ مارڪيٽ جي پروفائل سان نه ملن. تنهن ڪري, هڪ منفي لفظ توهان جي مهم کي بهتر ڪري سگهي ٿو. بهرحال, اهو مسلسل هجڻ ضروري آهي. ايڊورڊس مينوئل ۾, توهان پنهنجي منفي لفظن کي تبديل ڪري سگهو ٿا جڏهن به ضروري هجي.

ڊوائيس ذريعي ھدف

توھان ھاڻي پنھنجي اشتهارن کي ھدف ڪري سگھو ٿا ڊوائيس جي قسم جي بنياد تي جيڪو ڪو ماڻھو استعمال ڪري رھيو آھي. مثال طور, جيڪڏهن توهان ڪاروبار آهيو, توهان شايد انهن ماڻهن ڏانهن اشتهارن کي نشانو بڻائڻ چاهيندا جيڪي پنهنجو موبائل ڊوائيس استعمال ڪندا آهن. بهرحال, جيڪڏھن توھان چاھيو ٿا موبائل استعمال ڪندڙن تائين پھچڻ ۽ تبادلي جي شرح کي بھتر ڪريو, توھان کي ڄاڻڻ گھرجي ته ڊوائيس جو قسم اھي استعمال ڪندا آھن. اهو رستو, توھان بھتر ڪري سگھوٿا پنھنجي اشتهار جي مواد ۽ ميسيجنگ کي ڊيوائس جي قسم مطابق جيڪي اھي استعمال ڪندا آھن.

جيئن موبائيل استعمال ڪندڙن جي تعداد ۾ اضافو جاري آهي, ڪراس ڊيوائس ھدف بڻائڻ مارڪيٽن لاءِ وڌيڪ اھم ٿي ​​ويندا. ڊوائيسز تي صارف جي رويي تي ڌيان ڏيڻ سان, توهان سمجهي سگهو ٿا ته گراهڪ ڪٿي آهن خريداري جي عمل ۾ ۽ ان مطابق مائڪرو ڪنورشنز مختص ڪريو. هن معلومات سان, توهان وڌيڪ اثرائتي مهم ٺاهڻ جي قابل هوندا ۽ توهان جي گراهڪن لاء بيشمار تجربو مهيا ڪندا. سو, ايندڙ وقت توهان موبائل استعمال ڪندڙن کي ٽارگيٽ ڪرڻ جو منصوبو ٺاهيو, ڪراس ڊيوائس ٽارگيٽنگ تي غور ڪرڻ جي پڪ ڪريو.

جيڪڏهن توهان ٽيبلٽس جي استعمال ڪندڙن کي نشانو بڻائي رهيا آهيو, توهان Adwords ۾ ڊوائيس ٽارگيٽنگ استعمال ڪرڻ چاهيندا. هن طريقي سان, توهان جا اشتهار انهن صارفين لاءِ وڌيڪ لاڳاپيل هوندا جيڪي ٽيبليٽ استعمال ڪندا آهن. گوگل ايندڙ هفتن ۾ ڊيوائس ٽارگيٽنگ جا آپشنز جاري ڪري رهيو آهي, ۽ اهو توهان کي اطلاع ڏيندو جڏهن اهو دستياب هوندو. اهو توهان جي موبائيل اشتهارن جي قيمتن کي وڌائيندو ۽ توهان کي انهن ماڻهن کي نشانو بڻائڻ لاءِ توهان جي اشتهارن کي ترتيب ڏيڻ جي اجازت ڏيندو جيڪي گهڻو ڪري توهان جي ٽيبليٽ ڊوائيس استعمال ڪرڻ جا امڪان آهن..

Google Adwords ۾, ڊوائيس ذريعي ٽارگيٽ ڪرڻ ڪنهن به گوگل اشتهارن جي مهم ۾ هڪ اهم قدم آهي. مناسب ڊوائيس ھدف ڪرڻ کان سواء, توھان ختم ڪري سگھوٿا غلط مفروضن کي پنھنجي گراهڪن جي حوصلي بابت. تنهن ڪري, هن عمل کي سمجهڻ ضروري آهي. توھان پنھنجي مواد کي ورهائي سگھو ٿا ۽ سرچ مهمن کي ورهائي سگھو ٿا ۽ صارفين جي ڊوائيس تي غور ڪندي وڌيڪ اثرائتي مهم هلائي سگھو ٿا. پر توهان ڊوائيس جي ٽارگيٽنگ کي ڪيئن ترتيب ڏيو ٿا? هتي آهي توهان ڪيئن ڪري سگهو ٿا.

Before you start your Adwords campaign, it’s important to understand the basics of Cost per click, bidding model, Keyword testing, and conversion tracking. By following these basic steps, you’ll have a successful campaign. اميد آهي, this article has been useful in getting you started with your advertising. Keep reading for more tips and tricks! And if you have any questions, feel free to ask in the comments! Here are some of the most common questions you might ask.

قيمت في ڪلڪ

The cost per click for Adwords campaigns depends on how closely your ads match customers’ ڳولها. ڪجهه حالتن ۾, higher bids will bring you higher rankings, while low bids will bring you lower conversion rates. You should track your costs using a Google Sheet or similar tool to see how much you can expect to spend on a specific keyword or combination of keywords. پوءِ, you can adjust your bids accordingly to achieve the highest possible conversion rate.

The average cost per click for Adwords campaigns in e-commerce is between a few dollars and $88. ٻين لفظن ۾, the amount an advertiser bids for a term containing holiday socks is low compared to the cost of a pair of Christmas socks. Of course, this depends on many factors, including the keyword or search term, صنعت, and final product. While there are some factors that can increase or decrease the cost per click, most advertisers don’t bid outrageous amounts. If a product is only $3, you won’t make much money by bidding for it.

مثال طور, advertisers who sell clothing on Amazon will pay $0.44 في ڪلڪ. For Health & Household items, advertisers will pay $1.27. For Sports and Outdoors, the cost per click is $0.9

While CPC is a useful metric for evaluating the effectiveness of an ad campaign, it’s only a small part of the puzzle. While cost per click is a crucial part of any paid advertising campaign, the overall ROI is far more important. With content marketing, you can attract huge amounts of SEO traffic, while paid media can bring clear ROI. A successful ad campaign should drive the highest ROI, generate maximum traffic, and avoid missing out on sales and leads.

In addition to CPC, advertisers should also consider the number of keywords. A good tool to use to estimate CPC is SEMrush’s Keyword Magic tool. This tool lists related keywords and their average CPC. It also displays how much each keyword costs. By analyzing this data, you can determine which keywords combinations have the lowest CPC. A lower cost per click is always better for your business. There’s no reason to spend more money than you have to.

بلڊنگ ماڊل

You can adjust your bid strategy for Adwords using Google’s Draft and Experiments feature. You can also use data from Google Analytics and conversion tracking to make your bid decisions. عام طور تي, you should base your bids on impressions and clicks. If you’re trying to generate brand awareness, use cost-per-click. If you’re looking to increase conversions, you can use the CPC column to determine your starting bids. آخر ۾, you should simplify the structure of your account so you can make bid strategy changes without affecting performance.

You should always set your maximum bid according to the relevant data. بهرحال, you can also bid according to the type of content that’s displayed. You can bid on content on YouTube, Google’s Display Network, Google apps, and websites. Using this strategy will allow you to raise your bid if you see a drop in conversions. But be sure that you’re targeting your bid appropriately so that you can make the most of your advertising dollars.

A good strategy for increasing clicks is to maximize your bid within your budget. This strategy works best for high-converting keywords or for finding higher volume. But you should be careful not to overbid, or you’ll waste money on unproductive traffic. Always remember to use conversion tracking to ensure that your campaign is getting the most out of your efforts. The Bidding model for Adwords is critical to your success! But how do you set it up?

The most common method for determining the cost of Adwords is the cost per click. It’s useful for high-quality traffic but isn’t ideal for large volume campaigns. Another method is the cost-per-mille bidding method. Both of these methods give you insight into the number of impressions, which is important when running a long-term marketing campaign. The CPC is important if you want to make more conversions from the clicks.

Smart bidding models depend on algorithms and historical data to maximize conversion results. If you’re running a high-converting campaign, Google may increase your max CPC by as much as 30%. ٻي پاسي, if your keywords are highly competitive, you can decrease your max CPC bid. Smart bidding systems like this require that you constantly monitor your ads and make sense of the data. Getting a professional help to optimize your Adwords campaign is a smart move, and MuteSix offers a free consultation to get you started.

Keyword testing

You can do keyword testing in Adwords by telling your agency which keywords to keep and which to change. You can choose to test as many keywords as you want in the experimental group. But the more changes you make to your keywords, the more difficult it will be to determine whether they are having the desired effect. Once you know which keywords are underperforming, you can replace them with more relevant ones. Once you have determined which keywords are generating more clicks, it’s time to create ad copy, ad extension, and landing pages that are optimized for conversion.

To determine which keywords are underperforming, try using different variations of a similar ad copy in different ad groups. ائين ڪرڻ, you can make significant changes to your ad copy. You should focus on high volume segments and ad groups. Ad groups with a low volume should test different ad copy and keyword combinations. You should also test ad group structures. You will have to make several experiments to find the optimal combination of keywords for your ad copy.

Among the advantages of keyword testing for Adwords is that Google now provides a keyword diagnosis tool, which is hidden in the user interface. It gives you a comprehensive view of the keyword’s health. You can see how often your ad appears and where it’s appearing. If you want to improve the quality of your ad copy, you can choose to optimize all the keywords in your campaign. Once you find the ones that perform better, you can move on to the next step.

Keyword tools can help you create a list of keywords, and can be filtered based on difficulty. For small businesses, you should choose the medium difficulty keywords, because they typically have a lower suggested bid, and you’ll earn more money with the higher level of competition. آخر ۾, you can make use of an AdWords campaign experiment tool to enter specific keywords on your landing pages and test which keywords are more effective.

تبادلي جي ٽريڪنگ

Conversion tracking can be very helpful in determining ROI of your campaigns. Conversions are actions taken by a customer after they visit a web page or make a purchase. The Adwords conversion tracking feature generates HTML code for your website to track these actions. The tracking tag should be customized for your business. You can track different types of conversions and track different ROI for each campaign. To do so, انهن قدمن تي عمل ڪريو.

In the first step of AdWords conversion tracking, enter the Conversion ID, label, and value. پوءِ, select the “فائر آن” section to specify the date that the conversion tracking code should be fired. By default, the code should fire when a visitor lands on the “توهان جي مهرباني” صفحو. You should report your results 30 days after the month ends to be sure you’re capturing the maximum number of conversions and revenue.

The next step is to create a conversion tracking tag for each type of conversion. If your conversion tracking code is unique to each conversion, you should set the date range for each ad to make it easier to compare them. هن طريقي سان, you can see which ads are resulting in the most conversions and which ones are not. It’s also helpful to know how many times a visitor views a page and whether that click is a result of the ad.

تبادلي کي ٽريڪ ڪرڻ کان علاوه, you can also use the same code to track phone calls made through your ads. Phone calls can be tracked through a Google forwarding number. In addition to the duration and start and end times of the calls, the area code of the caller can also be tracked. Local actions such as app downloads are also recorded as conversions. This data can be used to analyze your campaigns and ad groups to make the best decisions possible.

Another way to track AdWords conversions is to import your Google Analytics data into Google Ads. هن طريقي سان, you will be able to compare the results of your AdWords campaigns with your analytics results. The data you collect is useful for determining your ROI and reducing business costs. If you can successfully track the conversions from both sources, you can make better decisions with fewer expenses. اهو رستو, you’ll be able to use your budget more efficiently and reap more benefits from your website.

جيڪڏهن توهان گوگل ايڊورڊ استعمال ڪرڻ لاءِ نوان آهيو, توهان شايد حيران ٿي رهيا آهيو ته توهان جي اشتهارن کي ترتيب ڏيڻ بابت ڪيئن وڃو. غور ڪرڻ لاء ڪيتريون ئي شيون آهن, قيمت في ڪلڪ سميت (سي پي سي) اشتهار, منفي لفظ, سائيٽ ھدف ٿيل اشتهارسازي, ۽ ٻيهر ٽارگيٽ ڪرڻ. هي مضمون انهن سڀني جي وضاحت ڪندو, ۽ وڌيڪ. اهو آرٽيڪل پڻ توهان جي مدد ڪندو اهو فيصلو ڪرڻ ۾ ته ڪهڙي قسم جو اشتهار توهان جي ويب سائيٽ لاءِ بهترين آهي. PPC سان توهان جي تجربي جي سطح کان سواءِ, توهان هن آرٽيڪل ۾ ايڊورڊس بابت گهڻو ڪجهه سکندا.

قيمت في ڪلڪ (سي پي سي) اشتهار

سي پي سي اشتهارن جا فائدا آهن. سي پي سي اشتهارن کي عام طور تي سائيٽن تان هٽايو ويندو آهي ۽ سرچ انجڻ جي نتيجن جا صفحا هڪ ڀيرو بجيٽ تائين پهچي ويندا آهن. اهو طريقو ڪاروبار جي ويب سائيٽ تي مجموعي ٽرئفڪ کي وڌائڻ تي تمام مؤثر ٿي سگهي ٿو. اهو پڻ اثرائتو آهي انهي کي يقيني بڻائڻ ته اشتهارن جي بجيٽ ضايع نه ٿئي, جيئن اشتهار ڏيندڙ صرف امڪاني گراهڪن پاران ڪيل ڪلڪن لاءِ ادا ڪندا آهن. اڳتي, اشتهار ڏيڻ وارا هميشه انهن جي اشتهارن کي ٻيهر ڪم ڪري سگهن ٿا انهن جي حاصل ڪيل ڪلڪن جو تعداد وڌائڻ لاءِ.

توهان جي PPC مهم کي بهتر ڪرڻ لاء, قيمت في ڪلڪ تي ڏسو. توھان چونڊي سگھوٿا CPC اشتهارسازي مان گوگل ايڊورڊس ۾ استعمال ڪندي پنھنجي ايڊمن ڊيش بورڊ تي دستياب ميٽرڪس. اشتھار جو درجو ھڪڙو حساب آھي جيڪو ماپ ڪري ٿو ته ھر ڪلڪ جي قيمت ڪيتري ٿيندي. اهو اڪائونٽ ۾ وٺندو آهي اشتهارن جي درجه بندي ۽ معيار جي سکور, انهي سان گڏ ٻين اشتھار جي فارميٽس ۽ ايڪسٽينشنن مان پيش ڪيل اثر. قيمت في ڪلڪ کان علاوه, هر ڪلڪ جي قيمت کي وڌائڻ جا ٻيا طريقا آهن.

سي پي سي پڻ استعمال ڪري سگھجي ٿي سيڙپڪاري تي واپسي جو تعين ڪرڻ لاءِ. اعليٰ سي پي سي لفظ بهتر ROI پيدا ڪن ٿا ڇاڪاڻ ته انهن وٽ اعليٰ تبادلي جي شرح آهي. اهو پڻ مدد ڪري سگهي ٿو عملدارن کي اهو طئي ڪرڻ ۾ ته ڇا اهي گهٽ خرچ ڪري رهيا آهن يا گهڻو ڪري رهيا آهن. هڪ ڀيرو هي معلومات موجود آهي, توهان پنهنجي سي پي سي اشتهارن جي حڪمت عملي کي بهتر ڪري سگهو ٿا. پر ياد رکو, سي پي سي سڀ ڪجهه ناهي – اهو صرف هڪ اوزار آهي توهان جي PPC مهم کي بهتر ڪرڻ لاءِ.

CPC آن لائن دنيا ۾ توهان جي مارڪيٽنگ جي ڪوششن جو هڪ ماپ آهي. اهو توهان کي اهو طئي ڪرڻ جي اجازت ڏئي ٿو ته ڇا توهان پنهنجي اشتهارن لاءِ تمام گهڻو ادا ڪري رهيا آهيو ۽ ڪافي نفعو نه ڪمائي رهيا آهيو. سي پي سي سان, توھان پنھنجي اشتهار ۽ مواد کي بھتر ڪري سگھوٿا پنھنجي ROI کي وڌائڻ لاءِ ۽ وڌيڪ ٽرئفڪ کي پنھنجي ويب سائيٽ ڏانھن. اهو پڻ توهان کي اجازت ڏئي ٿو وڌيڪ پئسا ڪمائڻ سان گهٽ ڪلڪ سان. ان کان علاوه, سي پي سي توهان کي اجازت ڏئي ٿي ته توهان جي مهم جي اثرائتي مانيٽر ڪرڻ ۽ ان مطابق ترتيب ڏيو.

جڏهن ته CPC آن لائن اشتهارن جو سڀ کان مؤثر قسم سمجهيو ويندو آهي, اهو ڄاڻڻ ضروري آهي ته اهو واحد طريقو ناهي. سي پي ايم (قيمت في هزار) ۽ CPA (قيمت في عمل يا حصول) پڻ مؤثر اختيار آهن. پوئين قسم برانڊن لاءِ وڌيڪ اثرائتو آهي جيڪي برانڊ جي سڃاڻپ تي ڌيان ڏئي رهيا آهن. ساڳي طرح, سي پي اي (قيمت في عمل يا حصول) Adwords ۾ اشتهارن جو هڪ ٻيو قسم آهي. صحيح ادائگي جو طريقو چونڊڻ سان, توهان پنهنجي اشتهارن جي بجيٽ کي وڌائڻ ۽ وڌيڪ پئسا ڪمائڻ جي قابل هوندا.

ناڪاري لفظ

Adwords ۾ منفي لفظن کي شامل ڪرڻ ھڪڙو نسبتا آسان عمل آھي. گوگل جي سرڪاري ٽيوٽوريل تي عمل ڪريو, جيڪو سڀ کان تازو ۽ جامع آهي, هن اهم خصوصيت کي ڪيئن ترتيب ڏيڻ سکڻ لاءِ. ادا-في-ڪلڪ اشتهار تڪڙو اضافو ڪري سگهو ٿا, تنهن ڪري منفي لفظ توهان جي ٽرئفڪ کي بهتر بڻائي سگهندا ۽ اشتهار جي ضايع ٿيل خرچ کي گهٽائيندا. شروع ڪرڻ, توهان کي منفي لفظن جي هڪ فهرست ٺاهڻ گهرجي ۽ توهان جي اڪائونٽ ۾ لفظن جي نظرثاني ڪرڻ لاء هڪ وقت فريم مقرر ڪرڻ گهرجي.

هڪ دفعو توهان پنهنجي لسٽ ٺاهيو, پنھنجي مهمن ڏانھن وڃو ۽ ڏسو ته ڪھڙي سوالن تي ڪلڪ ڪيو ويو. انھن کي چونڊيو جيڪي توھان نٿا چاھيو توھان جي اشتهارن ۾ ۽ منفي لفظ شامل ڪريو انھن سوالن ۾. ايڊڊس پوءِ سوال کي نڪس ڪندو ۽ صرف لاڳاپيل لفظ ڏيکاريندو. ياد رکو, جيتوڻيڪ, ته هڪ منفي لفظي سوال ان کان وڌيڪ تي مشتمل نه ٿي سگھي 10 لفظ. سو, احتياط سان استعمال ڪرڻ جي پڪ ڪريو.

توھان کي پنھنجي ناڪاري لفظن جي لسٽ ۾ اصطلاح جا غلط اچار ۽ جمع ورجن پڻ شامل ڪرڻ گھرجي. ڳولها سوالن ۾ غلط اسپيلنگ وڏي پيماني تي آهن, تنهن ڪري هڪ جامع فهرست کي يقيني بڻائڻ لاءِ لفظن جا جمع ورجن استعمال ڪرڻ مددگار آهي. توھان انھن شرطن کي پڻ خارج ڪري سگھو ٿا جيڪي توھان جي شين سان لاڳاپيل نه آھن. هن طريقي سان, توهان جا اشتهار انهن سائيٽن تي ظاهر نه ٿيندا جيڪي توهان جي پيداوار سان لاڳاپيل نه آهن. جيڪڏھن توھان جا ناڪاري لفظ استعمال ڪيا وڃن, انهن جو مخالف اثر ٿي سگهي ٿو جيئن اهي ڪندا آهن.

لفظن کان پاسو ڪرڻ کان علاوه جيڪي تبديل نه ٿيندا, منفي لفظ پڻ مددگار آهن توهان جي مهم جي ٽارگيٽنگ کي بهتر ڪرڻ لاءِ. انهن لفظن کي استعمال ڪندي, توهان پڪ ڪندا ته توهان جا اشتهار صرف لاڳاپيل صفحن تي ظاهر ٿيندا, جيڪو ضايع ٿيل ڪلڪن ۽ پي پي سي خرچن تي ڪٽيندو. منفي لفظن کي استعمال ڪندي, توهان پنهنجي اشتهاري مهم لاءِ بهترين ممڪن سامعين حاصل ڪندا ۽ ROI وڌائيندا. جڏهن صحيح طريقي سان ڪيو وڃي, منفي لفظن کي ڊرامائي طور تي ROI وڌائي سگھي ٿو توھان جي اشتهارن جي ڪوششن تي.

منفي لفظن کي استعمال ڪرڻ جا فائدا ڪيترائي آھن. نه رڳو اهي توهان جي اشتهار مهم کي بهتر بنائڻ ۾ مدد ڪندا, پر اهي پڻ توهان جي مهم جي منافعي کي وڌائيندا. حقيقت ۾, منفي لفظن کي استعمال ڪرڻ توهان جي ايڊڊس مهم کي وڌائڻ جو هڪ آسان طريقو آهي. پروگرام جا پاڻمرادو اوزار سوالن جي ڊيٽا جو تجزيو ڪندا ۽ ناڪاري ڪي لفظ تجويز ڪندا جيڪي توھان جي اشتهارن جي ڳولا جي نتيجن ۾ ظاهر ٿيڻ جو امڪان وڌائيندا. توهان منفي لفظن کي استعمال ڪندي هڪ اهم رقم بچائيندا ۽ توهان جي اشتهار مهم سان وڌيڪ ڪاميابي حاصل ڪندا.

سائيٽ ھدف ٿيل اشتهارسازي

ايڊورڊس’ سائيٽ ھدف ڪرڻ جي خصوصيت اشتهار ڏيندڙن کي پنھنجي ويب سائيٽ استعمال ڪندي امڪانن تائين پھچڻ جي اجازت ڏئي ٿي. اهو هڪ اوزار استعمال ڪندي ڪم ڪري ٿو ويب سائيٽون ڳولڻ لاءِ پراڊڪٽ يا خدمت سان لاڳاپيل جيڪي اشتهار ڏيندڙ پيش ڪري رهيو آهي. سائيٽ ھدف ڪرڻ سان اشتهارن جي قيمت معياري سي پي سي کان گھٽ آھي, پر تبادلي جي شرح تمام گهڻو مختلف آهي. گھٽ ۾ گھٽ قيمت آهي $1 في هزار نقوش, جيڪو 10 سي / ڪلڪ جي برابر آهي. تبادلي جي شرح صنعت ۽ مقابلي جي لحاظ کان تمام گهڻو مختلف آهي.

ٻيهر ٽارگيٽ ڪرڻ

Retargeting هڪ بهترين طريقو آهي توهان جي موجوده گراهڪن تائين پهچڻ ۽ هچڪندڙ سياحن کي قائل ڪرڻ لاءِ توهان جي برانڊ کي هڪ ٻيو موقعو ڏيو. اهو طريقو استعمال ڪري ٿو ٽريڪنگ پکسلز ۽ ڪوڪيز کي ٽارگيٽ ڪرڻ لاءِ جيڪي توهان جي ويب سائيٽ ڇڏي ويا آهن بغير ڪنهن ڪارروائي جي. توهان جي سامعين کي عمر جي لحاظ کان ورهائڻ سان بهترين نتيجا حاصل ڪيا ويا آهن, جنس, ۽ مفاد. جيڪڏھن توھان پنھنجي سامعين کي عمر جي لحاظ کان ورهايو, جنس, ۽ مفاد, توھان آساني سان ھدف ڪري سگھوٿا ريمارڪيٽنگ ڪوششون مطابق. پر محتاط رهو: تمام جلدي ٻيهر ٽارگيٽ ڪرڻ استعمال ڪرڻ شايد توهان جي آن لائين ويڙهاڪن کي پريشان ڪري ۽ توهان جي برانڊ جي تصوير کي نقصان پهچائي.

توهان کي اهو پڻ ياد رکڻ گهرجي ته گوگل توهان جي ڊيٽا کي ٻيهر ٽارگيٽ ڪرڻ لاء استعمال ڪرڻ بابت پاليسين آهي. عام طور تي, اهو ذاتي معلومات گڏ ڪرڻ يا استعمال ڪرڻ منع آهي جهڙوڪ ڪريڊٽ ڪارڊ نمبر يا اي ميل ايڊريس. ٻيهر ٽارگيٽ ڪرڻ وارا اشتهار جيڪي گوگل پيش ڪري ٿو ٻن مختلف حڪمت عملين تي ٻڌل آهن. ھڪڙو طريقو ڪوڪي استعمال ڪري ٿو ۽ ٻيو استعمال ڪري ٿو اي ميل پتي جي فهرست. پوئين طريقو انهن ڪمپنين لاءِ بهترين آهي جيڪي مفت آزمائشي پيش ڪن ٿيون ۽ انهن کي قائل ڪرڻ چاهين ٿيون ته اهي ادا ڪيل ورزن ۾ اپڊيٽ ڪن.

جڏهن Adwords سان retargeting استعمال ڪندي, اهو ياد رکڻ ضروري آهي ته صارف انهن اشتهارن سان مشغول ٿيڻ جو وڌيڪ امڪان آهن جيڪي انهن سان لاڳاپيل آهن. ان جو مطلب اهو آهي ته جيڪي ماڻهو هڪ پراڊڪٽ صفحي جو دورو ڪندا آهن انهن جي خريداري ڪرڻ جا امڪان وڌيڪ آهن انهن سياحن جي ڀيٽ ۾ جيڪي توهان جي هوم پيج تي ايندا آهن. تنهن ڪري, اهو ضروري آهي ته هڪ اصلاحي پوسٽ-ڪلڪ لينڊنگ صفحو ٺاهيو جيڪو ڪنورشن سينٽرڪ عناصر کي خاص ڪري ٿو. توھان ڳولي سگھوٿا ھڪڙو جامع ھدايت ھن موضوع تي هتي.

Adwords مهمن سان ٻيهر ٽارگيٽ ڪرڻ هڪ طريقو آهي گم ٿيل سياحن تائين پهچڻ جو. هي ٽيڪنڪ اشتهار ڏيندڙن کي اجازت ڏئي ٿي ته هو پنهنجي ويب سائيٽ يا موبائل ايپس جي سنڌين کي اشتهار ڏيکاري. گوگل اشتهارسازي استعمال ڪندي, توهان موبائل ايپليڪيشنن جي استعمال ڪندڙن تائين پڻ پهچي سگهو ٿا. ڇا توهان ترقي ڪري رهيا آهيو هڪ اي ڪامرس ويب سائيٽ يا هڪ آن لائن اسٽور, ختم ٿيل گراهڪن سان رابطي ۾ رکڻ لاءِ ٻيهر ٽارگيٽ ڪرڻ هڪ تمام مؤثر طريقو ٿي سگهي ٿو.

Adwords مهمن سان ٻيهر ٽارگيٽ ڪرڻ جا ٻه بنيادي مقصد آهن: موجوده گراهڪن کي برقرار رکڻ ۽ تبديل ڪرڻ ۽ وڪرو وڌائڻ لاء. پهريون سوشل ميڊيا تي هڪ پيروي ٺاهڻ آهي. فيسبوڪ ۽ ٽوئٽر ٻئي مؤثر پليٽ فارم آهن پيروڪار حاصل ڪرڻ لاءِ. Twitter, مثال طور, کان وڌيڪ آهي 75% موبائل استعمال ڪندڙ. ان ڪري, توهان جي Twitter اشتهارن کي پڻ موبائل دوستانه هجڻ گهرجي. توهان جا سامعين تبديل ٿيڻ جا وڌيڪ امڪان هوندا جيڪڏهن اهي توهان جا اشتهار پنهنجي موبائل ڊوائيس تي ڏسندا.

There are several ways to structure your Adwords account. هن مضمون ۾, we’ll discuss Keyword themes, ٽارگيٽ ڪرڻ, ٻُڌائڻ, ۽ تبادلي جي ٽريڪنگ. Each has its own advantages and disadvantages. But whichever way you decide, the key is to set your goals and get the most out of your account. پوءِ, follow these steps to improve your ROI. پوءِ, you’ll have a successful campaign. Listed below are the most important steps to optimize your account.

لفظي موضوع

Listed under the ‘Keywords’ option, the ‘Keyword Themes’ feature of Google’s ad platform will let advertisers customize the keywords that they use for their ads. Keyword themes are an important aspect of targeting your ads. People are more likely to click on ads that contain keywords that they are searching for. Using keyword themes in your ad campaign will give you a better idea of who your target audience is.

If possible, use a theme group to group keywords by brand, intent, or desire. هن طريقي سان, you can speak directly to the searcher’s query and encourage them to click. Remember to test your ads, because the ad that has the highest CTR doesn’t necessarily mean it’s the most effective one. Theme groups will help you determine the best ads based on what the searcher wants and needs.

When using a Smart campaign, don’t use negative keywords, and avoid mixing keyword themes. Google is notorious for maxing out Smart campaigns quickly. It’s important to use at least 7-10 keyword themes in your campaign. These phrases are related to the type of searches people are likely to make, which determines whether or not they see your ads. If people are looking for your service, they’re likely to use a keyword theme related to it.

Negative keywords block irrelevant searches. Adding negative keywords will keep your ads from being displayed to people who are looking for something unrelated to your business. بهرحال, you must remember that a negative keyword theme will not block the entire search, but only the relevant ones. This will ensure that you’re not paying for irrelevant traffic. مثال طور, if you have a campaign with a minus keyword theme, it will show ads to people who search for something that doesn’t have a meaning.

ٽارگيٽ ڪرڻ

The benefits of targeting Adwords campaigns by location and income are well documented. This type of advertising targets users based on their location and zip code. Google AdWords has a variety of demographic location groups and income levels to choose from. This type of targeting has limited functionality for a single ad group, and combining methods may reduce the effectiveness of your campaign. بهرحال, it is worth trying if your campaign’s performance depends on precise targeting.

The most common way of targeting is using the content of a website. By analyzing a website’s content, you can decide which ads are most relevant to the content on that site. مثال طور, a website that contains recipes could show ads for dishware, while a running forum would feature advertisements for running shoes. This type of targeting is like the digital version of niche magazine ads that assume that readers interested in running will also be interested in the advertised products.

Another way of targeting Adwords campaigns is by using the phrase match keyword type. This type of targeting will trigger ads for any combination of keywords, including synonyms or close variations. Broad match keywords are often the most effective for advertising a specific product or service. The same can be said for a phrase match keyword. When using phrase match keywords, you will have to add quotation marks around your keyword to get more targeted traffic. مثال طور, if you want to target air conditioners in Los Angeles, you should use the phrase match keyword type.

You can also target your ads by location and income level. You can choose from six income levels and a variety of locations. انهن اوزارن کي استعمال ڪندي, you can target your ads and your ad campaigns to the exact locations of your potential customers. ان کان علاوه, you can also choose to target people within certain distances from your business. While you may not have any data to back this up, these tools can provide you with valuable information about your audience.

ٻُڌائڻ

The two most common ways to bid on Adwords are cost per click (سي پي سي) and cost per thousand impressions (سي پي ايم). Choosing one method over the other depends on your goals. CPC bidding is best for a niche market where your target audience is very specific and you want your ads to be visible to as many people as possible. ٻي پاسي, CPM bidding is only appropriate for display network ads. Your ads will appear more frequently on related websites that also display AdSense ads.

The first method involves organizing your bidding into separate “اشتهار گروپ.” مثال طور, you could group 10 جي طرف 50 related phrases and evaluate each group separately. Google will then apply a single maximum bid for each group. This intelligent division of your phrases will help you manage your entire campaign. In addition to manual bidding, automated bid strategies are also available. These systems can adjust bids automatically based on previous performance. بهرحال, they cannot account for recent events.

Using a keyword research tool is an excellent way to find low-cost specializations and niches. In addition to Google Ads’ free keyword research tool, SEMrush can help you find search terms that are relevant to your business. With this tool, you can discover competitor keywords and see their competition’s bidding performance. With the keyword bidding tool, you can narrow down your research by ad group, campaign, and keyword.

Another method for bidding on Adwords is CPC. This method requires conversion tracking and gives you an exact cost for every sale. This method is best for more advanced Google Adwords users because it allows you to monitor ROI. With this method, you can change your bid based on the performance of your ads and your budget. You can also use cost per click as a base for CPC bidding. But you need to know how to calculate ROI and choose the best way to achieve this.

If you are targeting local customers, you may want to opt for local SEO instead of national advertising. Adwords helps your business reach out to another billion internet users. Adwords helps track the behavior of your target audience and helps you understand the type of customers who are looking for your product. You can also improve your Adwords quality by tracking user activity to lower your cost per click. سو, don’t forget to optimize your ads with local SEO and improve your ROI!

تبادلي جي ٽريڪنگ

Once you have installed AdWords conversion tracking code on your website, you can use it to see which advertisements are converting the best. It is possible to see conversion data on several levels, such as campaign, ad group, and even keyword. Conversion tracking data can also guide your future ad copy. ان کان علاوه, based on this data, you can set a higher bid for your keywords. Here’s how.

Firstly, you have to decide whether you want to track unique or average conversions. While AdWords conversion tracking allows you to track conversions that occur in the same session, Google Analytics tracks multiple conversions from the same user. بهرحال, some sites wish to count every conversion separately. If this is the case for you, make sure you set up conversion tracking properly. Secondly, if you want to know whether the conversion data you see are accurate, compare it to hard sales.

Once you’ve set up AdWords conversion tracking on your website, you can also place a global snippet on your confirmation page. This snippet can be placed on all of your website’s pages, including those on the mobile app. هن طريقي سان, you’ll be able to see exactly which adverts your customers click on to reach your website. Then you can decide whether to use this data in your remarketing efforts or not.

If you’re interested in analyzing the effectiveness of your ad campaigns, you can set up conversion tracking on Google Adwords. Google provides three simple methods to track phone calls. پهريون, you need to create a new conversion and select phone calls. اڳيان, you should insert your phone number on your ads. Once you’ve done this, you can choose the type of conversion you want to track. You can also select the number of conversions that occurred from a given pixel.

Once you’ve installed conversion tracking on your website, you can track how many people clicked on your ads. You can also track phone calls from your ads, though they don’t necessarily require a conversion code. You can connect to an app store, a firebase account, or any other third-party store. Phone calls are important for your business. You can see who is calling your ads, which is why you should track phone calls.

If you want to make more money online with Google Adwords, there are some basic things you need to know. These are Keyword research, Ad group targeting, قيمت في ڪلڪ, and Competitor intelligence. هن مضمون ۾, I’ll explain each of these in a nutshell. Whether you’re new to AdWords or have been using it for years, there are some things you should know to get started.

لفظي تحقيق

You’ve probably heard about keyword tools before, but what exactly are they? In short, they’re a set of tools to find new keywords and determine which ones to bid on. Keyword tools are an essential part of the AdWords advertising process, as they allow you to refine your searches and identify new keywords. Regardless of what tool you use, the key to successful AdWords marketing is to make sure to revisit these tasks on a regular basis.

The first step in keyword research is to understand your niche and the questions people ask. It’s crucial to capture your target audience’s attention by identifying their needs. خوشقسمتي سان, there’s a tool to help you do just that: Google Keyword Planner. This tool lets you browse hundreds of different keywords and find those with high search volumes. Once you’ve narrowed down your keyword list, you can start creating new posts around them.

The next step in keyword research is competition. You’ll want to select keywords that aren’t overly competitive, but still aren’t too generic. Your niche should be populated with people looking for specific phrases. Make sure to compare competitor’s positioning and content to find out what works best. It’s crucial to remember that your audience is searching for your product or service. A keyword that’s already popular in one place will have a high search volume if it’s relevant to your business.

Once you’ve narrowed down the list of keywords, you can focus on the ones that are most relevant to your niche. It’s important to choose a few keywords and phrases that are highly profitable for your product or service. ياد رکو, you only need three or five to have a successful campaign. The more specific the keywords are, the higher your chances of success and profitability. It’s important to understand which keywords are the most searched by consumers and which ones aren’t.

The next step in keyword research is to create content around your chosen keywords. Using relevant long tail keywords will increase qualified traffic and conversion rates. As you do this, experiment with different types of content. You can use the same keyphrase in different articles or on different landing pages. هن طريقي سان, you’ll be able to discover which combination of keywords and content works best for your business. Your target audience will be able to find you through content that appeals to these specific searches.

Ad group targeting

If you’re ready to start creating highly-targeted ads for your website, consider setting up ad groups. Ad groups are groups of keywords, اشتهار متن, and landing pages that are specific to your niche and audience. Google pays special attention to ad groups when deciding where to place your ads. You can also choose from various languages, which means you’ll be able to target potential customers around the world.

While observation won’t narrow your campaign’s targeting, you can experiment with different criteria in ad groups. مثال طور, if you own a bike store, you might consider selecting both genders and an affinity audience of “cycling enthusiasts” for your ad group. You might also want to test whether your target audience is interested in activewear, and if they are, you can exclude them from the ad group.

In addition to ad group targeting, you can also adjust your bids by location. You can import geo-lists from Search as a channel. To edit multiple keywords in one campaign, you can use the bulk editing option. If you do not have a daily budget, you can also edit multiple keywords in one go. Just remember to keep in mind that this feature is available only for campaigns with no daily budget.

The best way to test ad copy is to start with large changes. Do not start by testing just one keyword in an ad group. You need to test a minimum of three to four different ad copy variations to find out which one works best for your audience. This will save you time and money in the long run. It will also help you determine the most effective USP and call to action. This is a key part of PPC strategy.

When creating ad groups, keep in mind that keywords within an ad group can have the same meaning. The choice of keywords within an ad group will determine whether the ad is displayed or not. خوشقسمتي سان, Google AdWords uses a set of preferences when it comes to choosing which keywords to auction. To help you optimize your ad groups, here’s a document from Google that explains how to use similar and overlapped keywords in Google Ad accounts. Regardless of the way it looks, only one keyword can trigger an ad from your account.

قيمت في ڪلڪ

Whether you’re a newbie or a seasoned veteran, you’ll want to know what to expect from Cost per Click for Adwords. You’ll find that costs can range anywhere from $1 جي طرف $4 depending on the industry, and the average cost per click is typically between $1 ۽ $2. While this may seem like a big amount, it’s worth noting that a high CPC doesn’t necessarily translate to a low ROI. The good news is that there are ways to improve your CPC and keep costs in check.

To get a general idea of how much each click is going to cost, we can compare CPC rates from different countries. مثال طور, in the United States, CPC rates for Facebook Ads are about $1.1 في ڪلڪ, while those in Japan and Canada pay up to $1.6 في ڪلڪ. In Indonesia, Brazil, and Spain, the CPC for Facebook Ads is $0.19 في ڪلڪ. These prices are lower than the national average.

A successful ad campaign will ensure maximum ROI for the smallest amount of money spent. A low bid won’t convert, and a high bid won’t drive sales. The cost per click for a campaign can vary from day to day, depending on competition for specific keywords. اڪثر ڪيسن ۾, advertisers only pay enough to break through Ad Rank thresholds and beat the Ad Rank of the competitor below them.

You can improve the ROI of your marketing channels, including Cost per click for Adwords. Invest in scalable marketing channels like email, social media, and retargeting ads. Working with Customer Acquisition Cost (CAC) helps you manage your budget, improve your business, and boost your ROI. These are the three most common methods to improve Cost per click for Adwords. A good way to start is to use these tools and see what they can do for you.

A good way to lower your cost per click for Adwords is to make sure that your quality score is high enough to compete with the highest bidder. You can bid up to twice the price of the next advertiser, but you should keep in mind that Google will call the amount of money you pay as the actual cost per click. It’s also important to keep in mind that there are many factors that can influence the price of a click on your ads, including the quality score of your website.

مقابلي جي ڄاڻ

When you’re trying to create a successful ad campaign, competitive intelligence is important. This is vital when it comes to finding out where your competitors are, and what they’re doing. A competitive intelligence tool such as Ahrefs can provide you with information about your competitors’ organic traffic, content performance, ۽ وڌيڪ. Ahrefs is part of the SEO competitive intelligence community, and helps you identify your competitors’ لفظ.

One of the best competitive intelligence techniques is understanding the metrics of your competitors. Because data varies from business to business, it’s important to use your own KPIs when analysing your competitors. By comparing your competitors’ traffic flow, you can identify areas of opportunity that you might have missed otherwise. Here are some tips for effective competitive intelligence for Adwords:

Observe your competitors’ لينڊنگ صفحا. You can get great ideas from studying your competitors’ لينڊنگ صفحا. Another benefit of competitive intelligence is staying on top of new offers and strategies from your competitors. You can also sign up for competitor alerts to stay on top of what your competitors are doing. You can also check out competitor content on social networks to see how it compares with your own. You may find a product or service that will appeal to a niche of people you’re trying to target.

Understand your competitors’ pain points. By analyzing your competitors’ offerings, you can determine which offers are more appealing to your target audience. You can also get insight on their pricing plans and services. Competitive intelligence tools track detailed marketing insights. پوءِ, you can decide on how to respond to these. A competitive intelligence tool will tell you whether your competitors have implemented a similar strategy or not. This can help you get an edge over your competitors and boost your revenue.

You may have already heard of keywords and bids, but you might not know how to properly structure your account to maximize the effectiveness of your advertising dollars. Listed below are tips for how to structure your account. Once you have an idea of how to structure your account, you can get started today. You can also check out our detailed guide on how to choose the right keywords. Choosing the right keywords is crucial to increasing your conversions and sales.

لفظ

While choosing keywords for Adwords, remember that not all keywords are created equal. While some seem logical at first, they could actually be ineffective. مثال طور, if someone types “وائي فائي پاسورڊ” into Google, they probably aren’t looking for a password for their own home WiFi. متبادل طور تي, they could be looking for a friend’s wifi password. Advertising on a word such as wifi password would be pointless for you, as people aren’t likely to be looking for that kind of information.

It’s important to know that keywords change over time, so you need to keep up with the latest trends in keyword targeting. In addition to ad copy, keyword targeting needs to be updated frequently, as target markets and audience habits change. مثال طور, marketers are using more natural language in their ads, and prices are always evolving. In order to remain competitive and relevant, you need to use the latest keywords that will drive more traffic to your website.

A key way to avoid wasting money on low-quality traffic is to create lists of negative keywords. This will help you avoid wasting money on irrelevant search terms, and increase your click-through-rate. While finding potential keywords is relatively easy, using negative ones can be a challenge. To use negative keywords properly, you need to understand what negative keywords are and how to identify them. There are many ways to find high-converting keywords and make sure they’re relevant to your website.

Depending on the nature of your website, you may need to choose more than one keyword per search. To make the most of Adwords keywords, choose ones that are broad and can capture a wider audience. Remember that you want to stay at the top of the mind of your audience, and not only that. You’ll need to know what people are searching for before you can choose a good keyword strategy. That’s where the keyword research comes in.

You can find new keywords by using Google’s keyword tool or through the webmaster search analytics query report linked to your Adwords account. ڪنهن به صورت ۾, make sure your keywords are relevant to the content of your website. If you’re targeting informational searches, you should use phrase-match keywords and match the phrase to the content of your website. مثال طور, a website selling shoes could target visitors looking for information on “how to” – both of which are highly targeted.

ٻُڌائڻ

Adwords ۾, you can bid for your traffic in a number of ways. The most common method is cost-per-click, where you pay only for each click your ad receives. بهرحال, you can also use cost-per-mille bidding, which costs less but allows you to pay for thousands of impressions on your ad. The following are some tips for bidding on Adwords:

You can research past AdWords campaigns and keywords to determine which bids are most effective. You can also use the competitor’s data to better determine what keywords and ads to bid on. All of these data is important when you’re putting together bids. They will help you know how much work you need to put in. بهرحال, it is best to seek professional help from the start. A good agency will be able to guide you through the entire process, from setting up a budget to adjusting the daily budget.

پهريون, understand your target market. What does your audience want to read? What do they need? Ask people who are familiar with your market and use their language to design your ad to match their needs. In addition to knowing your target market, consider other factors such as the competition, budget, ۽ ٽارگيٽ مارڪيٽ. ائين ڪرڻ سان, you’ll be able to determine how much your ads should cost. If you have a limited budget, it’s best to focus on cheaper countries, since these countries are often more likely to respond positively to your ad than those that cost a lot of money.

Once you have the right strategy in place, you can use Adwords to increase your business visibility. You can target local customers as well, which means that you can track user behavior and improve your business’s quality score. In addition to increasing traffic, you can lower your cost-per-click by improving the quality of your ads. If you have a local audience, focusing on SEO will help you avoid any pitfalls.

معيار جو نمبر

There are three main factors that influence your quality score on Adwords. They are ad position, cost, and campaign success. Here’s an example of how each affects the other. In the example below, if two brands have identical ads, the higher quality score one gets will be displayed in position #1. If the other brand is listed in position #2, it will cost more to get the top spot. In order to increase your Quality Score, you must make sure your ad meets these criteria.

The first component to consider when attempting to improve your Quality Score is your landing page. If you use a keyword like blue pens, you need to create a page that features that keyword. پوءِ, your landing page must include the words “blue pens.” The ad group will then include a link to a landing page that features the exact same keyword. The landing page should be a great place to get more information about blue pens.

The second factor is your CPC bid. Your quality score will help determine which advertisements get clicked on. High Quality Scores mean that your ads will get noticed by searchers. It’s also the determining factor of your ad’s rank in the auction and can help you outrank high-bidders who have more money than time. You can increase your Quality Score by making your ads relevant to the terms they are targeting.

The third factor in Adwords Quality Score is your CTR. This measure will allow you to test the relevance of your ads to your audience. It also helps determine the CPC of your ads. Higher CTRs mean higher ROI. آخر ۾, your landing page should be relevant to the keywords that are in your ads. If your landing page is not relevant to your audience, your ads will get a lower CPC.

The final factor that affects your Quality Score is your keywords and your Ad. Keywords and ads that are not relevant to your audience will not receive a high quality score. In addition to the keywords and CPC, your quality score will also influence the cost of your Ads. High-quality ads are often more likely to convert and get you lower CPC. But how do you increase your Quality Score? Listed below are some strategies for improving your Quality Score on Adwords.

لاڳت

In order to get an accurate idea of the cost of your Adwords campaign, you must first understand the concept of CPC (قيمت-في-ڪلڪ). While CPC is an excellent building block for understanding Adwords costs, it is not sufficient. You must also take into account the cost of a subscription to an Adwords software program. مثال طور, WordStream offers subscriptions for six-month, 12-month, and prepaid annual plans. Make sure you understand the terms of these contracts before signing on.

تازن سالن ۾, the cost of Adwords has increased three to five-fold for some verticals. The price has remained high despite the demand from offline players and cash-flush start-ups. Google attributes the rising cost of Adwords to increased competition in the market, with more businesses than ever using the web to market their products. The cost of Adwords is often more than 50% of the product’s cost, but it has been much lower in some verticals.

Despite being expensive, AdWords is an effective advertising tool. With the help of AdWords, you can reach millions of unique users and generate a significant return on your investment. You can even track the results of your campaign and determine which keywords are generating the most traffic. ان لاءِ, this program is the perfect solution for many small businesses. It will help you get a higher conversion rate than ever before.

When setting up an AdWords budget, be sure to allocate a portion of your overall advertising budget for each campaign. You should aim for a daily budget of PS200. It may be higher or lower, depending on the niche of your business and the amount of traffic you expect to generate per month. Divide the monthly budget by 30 to get your daily budget. If you do not know how to set up a proper budget for your AdWords campaign, you might be wasting your ad budget. ياد رکو, budgeting is a crucial part of learning how to succeed with Adwords.

Whether you’re using Adwords to get more leads or more sales, you’ll have to decide how much you want to spend on each click. AdWords generates new customers, and you need to know how much each one of them is worth, both at first interaction and over the lifetime. مثال طور, one of my clients uses Adwords to increase their profits. هن معاملي ۾, a successful ad campaign could save her thousands of dollars in wasted ad spend.