Adwords بنيادي – Adwords سان ڪيئن شروع ڪجي

ايڊورڊس

Before you start your Adwords campaign, it’s important to understand the basics of Cost per click, bidding model, Keyword testing, and conversion tracking. By following these basic steps, you’ll have a successful campaign. اميد آهي, this article has been useful in getting you started with your advertising. Keep reading for more tips and tricks! And if you have any questions, feel free to ask in the comments! Here are some of the most common questions you might ask.

قيمت في ڪلڪ

The cost per click for Adwords campaigns depends on how closely your ads match customers’ ڳولها. ڪجهه حالتن ۾, higher bids will bring you higher rankings, while low bids will bring you lower conversion rates. You should track your costs using a Google Sheet or similar tool to see how much you can expect to spend on a specific keyword or combination of keywords. پوءِ, you can adjust your bids accordingly to achieve the highest possible conversion rate.

The average cost per click for Adwords campaigns in e-commerce is between a few dollars and $88. ٻين لفظن ۾, the amount an advertiser bids for a term containing holiday socks is low compared to the cost of a pair of Christmas socks. Of course, this depends on many factors, including the keyword or search term, صنعت, and final product. While there are some factors that can increase or decrease the cost per click, most advertisers don’t bid outrageous amounts. If a product is only $3, you won’t make much money by bidding for it.

مثال طور, advertisers who sell clothing on Amazon will pay $0.44 في ڪلڪ. For Health & Household items, advertisers will pay $1.27. For Sports and Outdoors, the cost per click is $0.9

While CPC is a useful metric for evaluating the effectiveness of an ad campaign, it’s only a small part of the puzzle. While cost per click is a crucial part of any paid advertising campaign, the overall ROI is far more important. With content marketing, you can attract huge amounts of SEO traffic, while paid media can bring clear ROI. A successful ad campaign should drive the highest ROI, generate maximum traffic, and avoid missing out on sales and leads.

In addition to CPC, advertisers should also consider the number of keywords. A good tool to use to estimate CPC is SEMrush’s Keyword Magic tool. This tool lists related keywords and their average CPC. It also displays how much each keyword costs. By analyzing this data, you can determine which keywords combinations have the lowest CPC. A lower cost per click is always better for your business. There’s no reason to spend more money than you have to.

بلڊنگ ماڊل

You can adjust your bid strategy for Adwords using Google’s Draft and Experiments feature. You can also use data from Google Analytics and conversion tracking to make your bid decisions. عام طور تي, you should base your bids on impressions and clicks. If you’re trying to generate brand awareness, use cost-per-click. If you’re looking to increase conversions, you can use the CPC column to determine your starting bids. آخر ۾, you should simplify the structure of your account so you can make bid strategy changes without affecting performance.

You should always set your maximum bid according to the relevant data. بهرحال, you can also bid according to the type of content that’s displayed. You can bid on content on YouTube, Google’s Display Network, Google apps, and websites. Using this strategy will allow you to raise your bid if you see a drop in conversions. But be sure that you’re targeting your bid appropriately so that you can make the most of your advertising dollars.

A good strategy for increasing clicks is to maximize your bid within your budget. This strategy works best for high-converting keywords or for finding higher volume. But you should be careful not to overbid, or you’ll waste money on unproductive traffic. Always remember to use conversion tracking to ensure that your campaign is getting the most out of your efforts. The Bidding model for Adwords is critical to your success! But how do you set it up?

The most common method for determining the cost of Adwords is the cost per click. It’s useful for high-quality traffic but isn’t ideal for large volume campaigns. Another method is the cost-per-mille bidding method. Both of these methods give you insight into the number of impressions, which is important when running a long-term marketing campaign. The CPC is important if you want to make more conversions from the clicks.

Smart bidding models depend on algorithms and historical data to maximize conversion results. If you’re running a high-converting campaign, Google may increase your max CPC by as much as 30%. ٻي پاسي, if your keywords are highly competitive, you can decrease your max CPC bid. Smart bidding systems like this require that you constantly monitor your ads and make sense of the data. Getting a professional help to optimize your Adwords campaign is a smart move, and MuteSix offers a free consultation to get you started.

Keyword testing

You can do keyword testing in Adwords by telling your agency which keywords to keep and which to change. You can choose to test as many keywords as you want in the experimental group. But the more changes you make to your keywords, the more difficult it will be to determine whether they are having the desired effect. Once you know which keywords are underperforming, you can replace them with more relevant ones. Once you have determined which keywords are generating more clicks, it’s time to create ad copy, ad extension, and landing pages that are optimized for conversion.

To determine which keywords are underperforming, try using different variations of a similar ad copy in different ad groups. ائين ڪرڻ, you can make significant changes to your ad copy. You should focus on high volume segments and ad groups. Ad groups with a low volume should test different ad copy and keyword combinations. You should also test ad group structures. You will have to make several experiments to find the optimal combination of keywords for your ad copy.

Among the advantages of keyword testing for Adwords is that Google now provides a keyword diagnosis tool, which is hidden in the user interface. It gives you a comprehensive view of the keyword’s health. You can see how often your ad appears and where it’s appearing. If you want to improve the quality of your ad copy, you can choose to optimize all the keywords in your campaign. Once you find the ones that perform better, you can move on to the next step.

Keyword tools can help you create a list of keywords, and can be filtered based on difficulty. For small businesses, you should choose the medium difficulty keywords, because they typically have a lower suggested bid, and you’ll earn more money with the higher level of competition. آخر ۾, you can make use of an AdWords campaign experiment tool to enter specific keywords on your landing pages and test which keywords are more effective.

تبادلي جي ٽريڪنگ

Conversion tracking can be very helpful in determining ROI of your campaigns. Conversions are actions taken by a customer after they visit a web page or make a purchase. The Adwords conversion tracking feature generates HTML code for your website to track these actions. The tracking tag should be customized for your business. You can track different types of conversions and track different ROI for each campaign. To do so, انهن قدمن تي عمل ڪريو.

In the first step of AdWords conversion tracking, enter the Conversion ID, label, and value. پوءِ, select the “فائر آن” section to specify the date that the conversion tracking code should be fired. By default, the code should fire when a visitor lands on the “توهان جي مهرباني” صفحو. You should report your results 30 days after the month ends to be sure you’re capturing the maximum number of conversions and revenue.

The next step is to create a conversion tracking tag for each type of conversion. If your conversion tracking code is unique to each conversion, you should set the date range for each ad to make it easier to compare them. هن طريقي سان, you can see which ads are resulting in the most conversions and which ones are not. It’s also helpful to know how many times a visitor views a page and whether that click is a result of the ad.

تبادلي کي ٽريڪ ڪرڻ کان علاوه, you can also use the same code to track phone calls made through your ads. Phone calls can be tracked through a Google forwarding number. In addition to the duration and start and end times of the calls, the area code of the caller can also be tracked. Local actions such as app downloads are also recorded as conversions. This data can be used to analyze your campaigns and ad groups to make the best decisions possible.

Another way to track AdWords conversions is to import your Google Analytics data into Google Ads. هن طريقي سان, you will be able to compare the results of your AdWords campaigns with your analytics results. The data you collect is useful for determining your ROI and reducing business costs. If you can successfully track the conversions from both sources, you can make better decisions with fewer expenses. اهو رستو, you’ll be able to use your budget more efficiently and reap more benefits from your website.

Adwords بنيادي – توهان جي اشتهارن کي ڪيئن ترتيب ڏيو

ايڊورڊس

جيڪڏهن توهان گوگل ايڊورڊ استعمال ڪرڻ لاءِ نوان آهيو, توهان شايد حيران ٿي رهيا آهيو ته توهان جي اشتهارن کي ترتيب ڏيڻ بابت ڪيئن وڃو. غور ڪرڻ لاء ڪيتريون ئي شيون آهن, قيمت في ڪلڪ سميت (سي پي سي) اشتهار, منفي لفظ, سائيٽ ھدف ٿيل اشتهارسازي, ۽ ٻيهر ٽارگيٽ ڪرڻ. هي مضمون انهن سڀني جي وضاحت ڪندو, ۽ وڌيڪ. اهو آرٽيڪل پڻ توهان جي مدد ڪندو اهو فيصلو ڪرڻ ۾ ته ڪهڙي قسم جو اشتهار توهان جي ويب سائيٽ لاءِ بهترين آهي. PPC سان توهان جي تجربي جي سطح کان سواءِ, توهان هن آرٽيڪل ۾ ايڊورڊس بابت گهڻو ڪجهه سکندا.

قيمت في ڪلڪ (سي پي سي) اشتهار

سي پي سي اشتهارن جا فائدا آهن. سي پي سي اشتهارن کي عام طور تي سائيٽن تان هٽايو ويندو آهي ۽ سرچ انجڻ جي نتيجن جا صفحا هڪ ڀيرو بجيٽ تائين پهچي ويندا آهن. اهو طريقو ڪاروبار جي ويب سائيٽ تي مجموعي ٽرئفڪ کي وڌائڻ تي تمام مؤثر ٿي سگهي ٿو. اهو پڻ اثرائتو آهي انهي کي يقيني بڻائڻ ته اشتهارن جي بجيٽ ضايع نه ٿئي, جيئن اشتهار ڏيندڙ صرف امڪاني گراهڪن پاران ڪيل ڪلڪن لاءِ ادا ڪندا آهن. اڳتي, اشتهار ڏيڻ وارا هميشه انهن جي اشتهارن کي ٻيهر ڪم ڪري سگهن ٿا انهن جي حاصل ڪيل ڪلڪن جو تعداد وڌائڻ لاءِ.

توهان جي PPC مهم کي بهتر ڪرڻ لاء, قيمت في ڪلڪ تي ڏسو. توھان چونڊي سگھوٿا CPC اشتهارسازي مان گوگل ايڊورڊس ۾ استعمال ڪندي پنھنجي ايڊمن ڊيش بورڊ تي دستياب ميٽرڪس. اشتھار جو درجو ھڪڙو حساب آھي جيڪو ماپ ڪري ٿو ته ھر ڪلڪ جي قيمت ڪيتري ٿيندي. اهو اڪائونٽ ۾ وٺندو آهي اشتهارن جي درجه بندي ۽ معيار جي سکور, انهي سان گڏ ٻين اشتھار جي فارميٽس ۽ ايڪسٽينشنن مان پيش ڪيل اثر. قيمت في ڪلڪ کان علاوه, هر ڪلڪ جي قيمت کي وڌائڻ جا ٻيا طريقا آهن.

سي پي سي پڻ استعمال ڪري سگھجي ٿي سيڙپڪاري تي واپسي جو تعين ڪرڻ لاءِ. اعليٰ سي پي سي لفظ بهتر ROI پيدا ڪن ٿا ڇاڪاڻ ته انهن وٽ اعليٰ تبادلي جي شرح آهي. اهو پڻ مدد ڪري سگهي ٿو عملدارن کي اهو طئي ڪرڻ ۾ ته ڇا اهي گهٽ خرچ ڪري رهيا آهن يا گهڻو ڪري رهيا آهن. هڪ ڀيرو هي معلومات موجود آهي, توهان پنهنجي سي پي سي اشتهارن جي حڪمت عملي کي بهتر ڪري سگهو ٿا. پر ياد رکو, سي پي سي سڀ ڪجهه ناهي – اهو صرف هڪ اوزار آهي توهان جي PPC مهم کي بهتر ڪرڻ لاءِ.

CPC آن لائن دنيا ۾ توهان جي مارڪيٽنگ جي ڪوششن جو هڪ ماپ آهي. اهو توهان کي اهو طئي ڪرڻ جي اجازت ڏئي ٿو ته ڇا توهان پنهنجي اشتهارن لاءِ تمام گهڻو ادا ڪري رهيا آهيو ۽ ڪافي نفعو نه ڪمائي رهيا آهيو. سي پي سي سان, توھان پنھنجي اشتهار ۽ مواد کي بھتر ڪري سگھوٿا پنھنجي ROI کي وڌائڻ لاءِ ۽ وڌيڪ ٽرئفڪ کي پنھنجي ويب سائيٽ ڏانھن. اهو پڻ توهان کي اجازت ڏئي ٿو وڌيڪ پئسا ڪمائڻ سان گهٽ ڪلڪ سان. ان کان علاوه, سي پي سي توهان کي اجازت ڏئي ٿي ته توهان جي مهم جي اثرائتي مانيٽر ڪرڻ ۽ ان مطابق ترتيب ڏيو.

جڏهن ته CPC آن لائن اشتهارن جو سڀ کان مؤثر قسم سمجهيو ويندو آهي, اهو ڄاڻڻ ضروري آهي ته اهو واحد طريقو ناهي. سي پي ايم (قيمت في هزار) ۽ CPA (قيمت في عمل يا حصول) پڻ مؤثر اختيار آهن. پوئين قسم برانڊن لاءِ وڌيڪ اثرائتو آهي جيڪي برانڊ جي سڃاڻپ تي ڌيان ڏئي رهيا آهن. ساڳي طرح, سي پي اي (قيمت في عمل يا حصول) Adwords ۾ اشتهارن جو هڪ ٻيو قسم آهي. صحيح ادائگي جو طريقو چونڊڻ سان, توهان پنهنجي اشتهارن جي بجيٽ کي وڌائڻ ۽ وڌيڪ پئسا ڪمائڻ جي قابل هوندا.

ناڪاري لفظ

Adwords ۾ منفي لفظن کي شامل ڪرڻ ھڪڙو نسبتا آسان عمل آھي. گوگل جي سرڪاري ٽيوٽوريل تي عمل ڪريو, جيڪو سڀ کان تازو ۽ جامع آهي, هن اهم خصوصيت کي ڪيئن ترتيب ڏيڻ سکڻ لاءِ. ادا-في-ڪلڪ اشتهار تڪڙو اضافو ڪري سگهو ٿا, تنهن ڪري منفي لفظ توهان جي ٽرئفڪ کي بهتر بڻائي سگهندا ۽ اشتهار جي ضايع ٿيل خرچ کي گهٽائيندا. شروع ڪرڻ, توهان کي منفي لفظن جي هڪ فهرست ٺاهڻ گهرجي ۽ توهان جي اڪائونٽ ۾ لفظن جي نظرثاني ڪرڻ لاء هڪ وقت فريم مقرر ڪرڻ گهرجي.

هڪ دفعو توهان پنهنجي لسٽ ٺاهيو, پنھنجي مهمن ڏانھن وڃو ۽ ڏسو ته ڪھڙي سوالن تي ڪلڪ ڪيو ويو. انھن کي چونڊيو جيڪي توھان نٿا چاھيو توھان جي اشتهارن ۾ ۽ منفي لفظ شامل ڪريو انھن سوالن ۾. ايڊڊس پوءِ سوال کي نڪس ڪندو ۽ صرف لاڳاپيل لفظ ڏيکاريندو. ياد رکو, جيتوڻيڪ, ته هڪ منفي لفظي سوال ان کان وڌيڪ تي مشتمل نه ٿي سگھي 10 لفظ. سو, احتياط سان استعمال ڪرڻ جي پڪ ڪريو.

توھان کي پنھنجي ناڪاري لفظن جي لسٽ ۾ اصطلاح جا غلط اچار ۽ جمع ورجن پڻ شامل ڪرڻ گھرجي. ڳولها سوالن ۾ غلط اسپيلنگ وڏي پيماني تي آهن, تنهن ڪري هڪ جامع فهرست کي يقيني بڻائڻ لاءِ لفظن جا جمع ورجن استعمال ڪرڻ مددگار آهي. توھان انھن شرطن کي پڻ خارج ڪري سگھو ٿا جيڪي توھان جي شين سان لاڳاپيل نه آھن. هن طريقي سان, توهان جا اشتهار انهن سائيٽن تي ظاهر نه ٿيندا جيڪي توهان جي پيداوار سان لاڳاپيل نه آهن. جيڪڏھن توھان جا ناڪاري لفظ استعمال ڪيا وڃن, انهن جو مخالف اثر ٿي سگهي ٿو جيئن اهي ڪندا آهن.

لفظن کان پاسو ڪرڻ کان علاوه جيڪي تبديل نه ٿيندا, منفي لفظ پڻ مددگار آهن توهان جي مهم جي ٽارگيٽنگ کي بهتر ڪرڻ لاءِ. انهن لفظن کي استعمال ڪندي, توهان پڪ ڪندا ته توهان جا اشتهار صرف لاڳاپيل صفحن تي ظاهر ٿيندا, جيڪو ضايع ٿيل ڪلڪن ۽ پي پي سي خرچن تي ڪٽيندو. منفي لفظن کي استعمال ڪندي, توهان پنهنجي اشتهاري مهم لاءِ بهترين ممڪن سامعين حاصل ڪندا ۽ ROI وڌائيندا. جڏهن صحيح طريقي سان ڪيو وڃي, منفي لفظن کي ڊرامائي طور تي ROI وڌائي سگھي ٿو توھان جي اشتهارن جي ڪوششن تي.

منفي لفظن کي استعمال ڪرڻ جا فائدا ڪيترائي آھن. نه رڳو اهي توهان جي اشتهار مهم کي بهتر بنائڻ ۾ مدد ڪندا, پر اهي پڻ توهان جي مهم جي منافعي کي وڌائيندا. حقيقت ۾, منفي لفظن کي استعمال ڪرڻ توهان جي ايڊڊس مهم کي وڌائڻ جو هڪ آسان طريقو آهي. پروگرام جا پاڻمرادو اوزار سوالن جي ڊيٽا جو تجزيو ڪندا ۽ ناڪاري ڪي لفظ تجويز ڪندا جيڪي توھان جي اشتهارن جي ڳولا جي نتيجن ۾ ظاهر ٿيڻ جو امڪان وڌائيندا. توهان منفي لفظن کي استعمال ڪندي هڪ اهم رقم بچائيندا ۽ توهان جي اشتهار مهم سان وڌيڪ ڪاميابي حاصل ڪندا.

سائيٽ ھدف ٿيل اشتهارسازي

ايڊورڊس’ سائيٽ ھدف ڪرڻ جي خصوصيت اشتهار ڏيندڙن کي پنھنجي ويب سائيٽ استعمال ڪندي امڪانن تائين پھچڻ جي اجازت ڏئي ٿي. اهو هڪ اوزار استعمال ڪندي ڪم ڪري ٿو ويب سائيٽون ڳولڻ لاءِ پراڊڪٽ يا خدمت سان لاڳاپيل جيڪي اشتهار ڏيندڙ پيش ڪري رهيو آهي. سائيٽ ھدف ڪرڻ سان اشتهارن جي قيمت معياري سي پي سي کان گھٽ آھي, پر تبادلي جي شرح تمام گهڻو مختلف آهي. گھٽ ۾ گھٽ قيمت آهي $1 في هزار نقوش, جيڪو 10 سي / ڪلڪ جي برابر آهي. تبادلي جي شرح صنعت ۽ مقابلي جي لحاظ کان تمام گهڻو مختلف آهي.

ٻيهر ٽارگيٽ ڪرڻ

Retargeting هڪ بهترين طريقو آهي توهان جي موجوده گراهڪن تائين پهچڻ ۽ هچڪندڙ سياحن کي قائل ڪرڻ لاءِ توهان جي برانڊ کي هڪ ٻيو موقعو ڏيو. اهو طريقو استعمال ڪري ٿو ٽريڪنگ پکسلز ۽ ڪوڪيز کي ٽارگيٽ ڪرڻ لاءِ جيڪي توهان جي ويب سائيٽ ڇڏي ويا آهن بغير ڪنهن ڪارروائي جي. توهان جي سامعين کي عمر جي لحاظ کان ورهائڻ سان بهترين نتيجا حاصل ڪيا ويا آهن, جنس, ۽ مفاد. جيڪڏھن توھان پنھنجي سامعين کي عمر جي لحاظ کان ورهايو, جنس, ۽ مفاد, توھان آساني سان ھدف ڪري سگھوٿا ريمارڪيٽنگ ڪوششون مطابق. پر محتاط رهو: تمام جلدي ٻيهر ٽارگيٽ ڪرڻ استعمال ڪرڻ شايد توهان جي آن لائين ويڙهاڪن کي پريشان ڪري ۽ توهان جي برانڊ جي تصوير کي نقصان پهچائي.

توهان کي اهو پڻ ياد رکڻ گهرجي ته گوگل توهان جي ڊيٽا کي ٻيهر ٽارگيٽ ڪرڻ لاء استعمال ڪرڻ بابت پاليسين آهي. عام طور تي, اهو ذاتي معلومات گڏ ڪرڻ يا استعمال ڪرڻ منع آهي جهڙوڪ ڪريڊٽ ڪارڊ نمبر يا اي ميل ايڊريس. ٻيهر ٽارگيٽ ڪرڻ وارا اشتهار جيڪي گوگل پيش ڪري ٿو ٻن مختلف حڪمت عملين تي ٻڌل آهن. ھڪڙو طريقو ڪوڪي استعمال ڪري ٿو ۽ ٻيو استعمال ڪري ٿو اي ميل پتي جي فهرست. پوئين طريقو انهن ڪمپنين لاءِ بهترين آهي جيڪي مفت آزمائشي پيش ڪن ٿيون ۽ انهن کي قائل ڪرڻ چاهين ٿيون ته اهي ادا ڪيل ورزن ۾ اپڊيٽ ڪن.

جڏهن Adwords سان retargeting استعمال ڪندي, اهو ياد رکڻ ضروري آهي ته صارف انهن اشتهارن سان مشغول ٿيڻ جو وڌيڪ امڪان آهن جيڪي انهن سان لاڳاپيل آهن. ان جو مطلب اهو آهي ته جيڪي ماڻهو هڪ پراڊڪٽ صفحي جو دورو ڪندا آهن انهن جي خريداري ڪرڻ جا امڪان وڌيڪ آهن انهن سياحن جي ڀيٽ ۾ جيڪي توهان جي هوم پيج تي ايندا آهن. تنهن ڪري, اهو ضروري آهي ته هڪ اصلاحي پوسٽ-ڪلڪ لينڊنگ صفحو ٺاهيو جيڪو ڪنورشن سينٽرڪ عناصر کي خاص ڪري ٿو. توھان ڳولي سگھوٿا ھڪڙو جامع ھدايت ھن موضوع تي هتي.

Adwords مهمن سان ٻيهر ٽارگيٽ ڪرڻ هڪ طريقو آهي گم ٿيل سياحن تائين پهچڻ جو. هي ٽيڪنڪ اشتهار ڏيندڙن کي اجازت ڏئي ٿي ته هو پنهنجي ويب سائيٽ يا موبائل ايپس جي سنڌين کي اشتهار ڏيکاري. گوگل اشتهارسازي استعمال ڪندي, توهان موبائل ايپليڪيشنن جي استعمال ڪندڙن تائين پڻ پهچي سگهو ٿا. ڇا توهان ترقي ڪري رهيا آهيو هڪ اي ڪامرس ويب سائيٽ يا هڪ آن لائن اسٽور, ختم ٿيل گراهڪن سان رابطي ۾ رکڻ لاءِ ٻيهر ٽارگيٽ ڪرڻ هڪ تمام مؤثر طريقو ٿي سگهي ٿو.

Adwords مهمن سان ٻيهر ٽارگيٽ ڪرڻ جا ٻه بنيادي مقصد آهن: موجوده گراهڪن کي برقرار رکڻ ۽ تبديل ڪرڻ ۽ وڪرو وڌائڻ لاء. پهريون سوشل ميڊيا تي هڪ پيروي ٺاهڻ آهي. فيسبوڪ ۽ ٽوئٽر ٻئي مؤثر پليٽ فارم آهن پيروڪار حاصل ڪرڻ لاءِ. Twitter, مثال طور, کان وڌيڪ آهي 75% موبائل استعمال ڪندڙ. ان ڪري, توهان جي Twitter اشتهارن کي پڻ موبائل دوستانه هجڻ گهرجي. توهان جا سامعين تبديل ٿيڻ جا وڌيڪ امڪان هوندا جيڪڏهن اهي توهان جا اشتهار پنهنجي موبائل ڊوائيس تي ڏسندا.

How to Optimize Your Adwords Account

ايڊورڊس

There are several ways to structure your Adwords account. هن مضمون ۾, we’ll discuss Keyword themes, ٽارگيٽ ڪرڻ, ٻُڌائڻ, ۽ تبادلي جي ٽريڪنگ. Each has its own advantages and disadvantages. But whichever way you decide, the key is to set your goals and get the most out of your account. پوءِ, follow these steps to improve your ROI. پوءِ, you’ll have a successful campaign. Listed below are the most important steps to optimize your account.

لفظي موضوع

Listed under the ‘Keywordsoption, the ‘Keyword Themesfeature of Google’s ad platform will let advertisers customize the keywords that they use for their ads. Keyword themes are an important aspect of targeting your ads. People are more likely to click on ads that contain keywords that they are searching for. Using keyword themes in your ad campaign will give you a better idea of who your target audience is.

If possible, use a theme group to group keywords by brand, intent, or desire. هن طريقي سان, you can speak directly to the searcher’s query and encourage them to click. Remember to test your ads, because the ad that has the highest CTR doesn’t necessarily mean it’s the most effective one. Theme groups will help you determine the best ads based on what the searcher wants and needs.

When using a Smart campaign, don’t use negative keywords, and avoid mixing keyword themes. Google is notorious for maxing out Smart campaigns quickly. It’s important to use at least 7-10 keyword themes in your campaign. These phrases are related to the type of searches people are likely to make, which determines whether or not they see your ads. If people are looking for your service, they’re likely to use a keyword theme related to it.

Negative keywords block irrelevant searches. Adding negative keywords will keep your ads from being displayed to people who are looking for something unrelated to your business. بهرحال, you must remember that a negative keyword theme will not block the entire search, but only the relevant ones. This will ensure that you’re not paying for irrelevant traffic. مثال طور, if you have a campaign with a minus keyword theme, it will show ads to people who search for something that doesn’t have a meaning.

ٽارگيٽ ڪرڻ

The benefits of targeting Adwords campaigns by location and income are well documented. This type of advertising targets users based on their location and zip code. Google AdWords has a variety of demographic location groups and income levels to choose from. This type of targeting has limited functionality for a single ad group, and combining methods may reduce the effectiveness of your campaign. بهرحال, it is worth trying if your campaign’s performance depends on precise targeting.

The most common way of targeting is using the content of a website. By analyzing a website’s content, you can decide which ads are most relevant to the content on that site. مثال طور, a website that contains recipes could show ads for dishware, while a running forum would feature advertisements for running shoes. This type of targeting is like the digital version of niche magazine ads that assume that readers interested in running will also be interested in the advertised products.

Another way of targeting Adwords campaigns is by using the phrase match keyword type. This type of targeting will trigger ads for any combination of keywords, including synonyms or close variations. Broad match keywords are often the most effective for advertising a specific product or service. The same can be said for a phrase match keyword. When using phrase match keywords, you will have to add quotation marks around your keyword to get more targeted traffic. مثال طور, if you want to target air conditioners in Los Angeles, you should use the phrase match keyword type.

You can also target your ads by location and income level. You can choose from six income levels and a variety of locations. انهن اوزارن کي استعمال ڪندي, you can target your ads and your ad campaigns to the exact locations of your potential customers. ان کان علاوه, you can also choose to target people within certain distances from your business. While you may not have any data to back this up, these tools can provide you with valuable information about your audience.

ٻُڌائڻ

The two most common ways to bid on Adwords are cost per click (سي پي سي) and cost per thousand impressions (سي پي ايم). Choosing one method over the other depends on your goals. CPC bidding is best for a niche market where your target audience is very specific and you want your ads to be visible to as many people as possible. ٻي پاسي, CPM bidding is only appropriate for display network ads. Your ads will appear more frequently on related websites that also display AdSense ads.

The first method involves organizing your bidding into separate “اشتهار گروپ.” مثال طور, you could group 10 جي طرف 50 related phrases and evaluate each group separately. Google will then apply a single maximum bid for each group. This intelligent division of your phrases will help you manage your entire campaign. In addition to manual bidding, automated bid strategies are also available. These systems can adjust bids automatically based on previous performance. بهرحال, they cannot account for recent events.

Using a keyword research tool is an excellent way to find low-cost specializations and niches. In addition to Google Adsfree keyword research tool, SEMrush can help you find search terms that are relevant to your business. With this tool, you can discover competitor keywords and see their competition’s bidding performance. With the keyword bidding tool, you can narrow down your research by ad group, campaign, and keyword.

Another method for bidding on Adwords is CPC. This method requires conversion tracking and gives you an exact cost for every sale. This method is best for more advanced Google Adwords users because it allows you to monitor ROI. With this method, you can change your bid based on the performance of your ads and your budget. You can also use cost per click as a base for CPC bidding. But you need to know how to calculate ROI and choose the best way to achieve this.

If you are targeting local customers, you may want to opt for local SEO instead of national advertising. Adwords helps your business reach out to another billion internet users. Adwords helps track the behavior of your target audience and helps you understand the type of customers who are looking for your product. You can also improve your Adwords quality by tracking user activity to lower your cost per click. سو, don’t forget to optimize your ads with local SEO and improve your ROI!

تبادلي جي ٽريڪنگ

Once you have installed AdWords conversion tracking code on your website, you can use it to see which advertisements are converting the best. It is possible to see conversion data on several levels, such as campaign, ad group, and even keyword. Conversion tracking data can also guide your future ad copy. ان کان علاوه, based on this data, you can set a higher bid for your keywords. Here’s how.

Firstly, you have to decide whether you want to track unique or average conversions. While AdWords conversion tracking allows you to track conversions that occur in the same session, Google Analytics tracks multiple conversions from the same user. بهرحال, some sites wish to count every conversion separately. If this is the case for you, make sure you set up conversion tracking properly. Secondly, if you want to know whether the conversion data you see are accurate, compare it to hard sales.

Once you’ve set up AdWords conversion tracking on your website, you can also place a global snippet on your confirmation page. This snippet can be placed on all of your website’s pages, including those on the mobile app. هن طريقي سان, you’ll be able to see exactly which adverts your customers click on to reach your website. Then you can decide whether to use this data in your remarketing efforts or not.

If you’re interested in analyzing the effectiveness of your ad campaigns, you can set up conversion tracking on Google Adwords. Google provides three simple methods to track phone calls. پهريون, you need to create a new conversion and select phone calls. اڳيان, you should insert your phone number on your ads. Once you’ve done this, you can choose the type of conversion you want to track. You can also select the number of conversions that occurred from a given pixel.

Once you’ve installed conversion tracking on your website, you can track how many people clicked on your ads. You can also track phone calls from your ads, though they don’t necessarily require a conversion code. You can connect to an app store, a firebase account, or any other third-party store. Phone calls are important for your business. You can see who is calling your ads, which is why you should track phone calls.

How to Make More Money Online With Adwords

ايڊورڊس

If you want to make more money online with Google Adwords, there are some basic things you need to know. These are Keyword research, Ad group targeting, قيمت في ڪلڪ, and Competitor intelligence. هن مضمون ۾, I’ll explain each of these in a nutshell. Whether you’re new to AdWords or have been using it for years, there are some things you should know to get started.

لفظي تحقيق

You’ve probably heard about keyword tools before, but what exactly are they? In short, they’re a set of tools to find new keywords and determine which ones to bid on. Keyword tools are an essential part of the AdWords advertising process, as they allow you to refine your searches and identify new keywords. Regardless of what tool you use, the key to successful AdWords marketing is to make sure to revisit these tasks on a regular basis.

The first step in keyword research is to understand your niche and the questions people ask. It’s crucial to capture your target audience’s attention by identifying their needs. خوشقسمتي سان, there’s a tool to help you do just that: Google Keyword Planner. This tool lets you browse hundreds of different keywords and find those with high search volumes. Once you’ve narrowed down your keyword list, you can start creating new posts around them.

The next step in keyword research is competition. You’ll want to select keywords that aren’t overly competitive, but still aren’t too generic. Your niche should be populated with people looking for specific phrases. Make sure to compare competitor’s positioning and content to find out what works best. It’s crucial to remember that your audience is searching for your product or service. A keyword that’s already popular in one place will have a high search volume if it’s relevant to your business.

Once you’ve narrowed down the list of keywords, you can focus on the ones that are most relevant to your niche. It’s important to choose a few keywords and phrases that are highly profitable for your product or service. ياد رکو, you only need three or five to have a successful campaign. The more specific the keywords are, the higher your chances of success and profitability. It’s important to understand which keywords are the most searched by consumers and which ones aren’t.

The next step in keyword research is to create content around your chosen keywords. Using relevant long tail keywords will increase qualified traffic and conversion rates. As you do this, experiment with different types of content. You can use the same keyphrase in different articles or on different landing pages. هن طريقي سان, you’ll be able to discover which combination of keywords and content works best for your business. Your target audience will be able to find you through content that appeals to these specific searches.

Ad group targeting

If you’re ready to start creating highly-targeted ads for your website, consider setting up ad groups. Ad groups are groups of keywords, اشتهار متن, and landing pages that are specific to your niche and audience. Google pays special attention to ad groups when deciding where to place your ads. You can also choose from various languages, which means you’ll be able to target potential customers around the world.

While observation won’t narrow your campaign’s targeting, you can experiment with different criteria in ad groups. مثال طور, if you own a bike store, you might consider selecting both genders and an affinity audience ofcycling enthusiastsfor your ad group. You might also want to test whether your target audience is interested in activewear, and if they are, you can exclude them from the ad group.

In addition to ad group targeting, you can also adjust your bids by location. You can import geo-lists from Search as a channel. To edit multiple keywords in one campaign, you can use the bulk editing option. If you do not have a daily budget, you can also edit multiple keywords in one go. Just remember to keep in mind that this feature is available only for campaigns with no daily budget.

The best way to test ad copy is to start with large changes. Do not start by testing just one keyword in an ad group. You need to test a minimum of three to four different ad copy variations to find out which one works best for your audience. This will save you time and money in the long run. It will also help you determine the most effective USP and call to action. This is a key part of PPC strategy.

When creating ad groups, keep in mind that keywords within an ad group can have the same meaning. The choice of keywords within an ad group will determine whether the ad is displayed or not. خوشقسمتي سان, Google AdWords uses a set of preferences when it comes to choosing which keywords to auction. To help you optimize your ad groups, here’s a document from Google that explains how to use similar and overlapped keywords in Google Ad accounts. Regardless of the way it looks, only one keyword can trigger an ad from your account.

قيمت في ڪلڪ

Whether you’re a newbie or a seasoned veteran, you’ll want to know what to expect from Cost per Click for Adwords. You’ll find that costs can range anywhere from $1 جي طرف $4 depending on the industry, and the average cost per click is typically between $1 ۽ $2. While this may seem like a big amount, it’s worth noting that a high CPC doesn’t necessarily translate to a low ROI. The good news is that there are ways to improve your CPC and keep costs in check.

To get a general idea of how much each click is going to cost, we can compare CPC rates from different countries. مثال طور, in the United States, CPC rates for Facebook Ads are about $1.1 في ڪلڪ, while those in Japan and Canada pay up to $1.6 في ڪلڪ. In Indonesia, Brazil, and Spain, the CPC for Facebook Ads is $0.19 في ڪلڪ. These prices are lower than the national average.

A successful ad campaign will ensure maximum ROI for the smallest amount of money spent. A low bid won’t convert, and a high bid won’t drive sales. The cost per click for a campaign can vary from day to day, depending on competition for specific keywords. اڪثر ڪيسن ۾, advertisers only pay enough to break through Ad Rank thresholds and beat the Ad Rank of the competitor below them.

You can improve the ROI of your marketing channels, including Cost per click for Adwords. Invest in scalable marketing channels like email, social media, and retargeting ads. Working with Customer Acquisition Cost (CAC) helps you manage your budget, improve your business, and boost your ROI. These are the three most common methods to improve Cost per click for Adwords. A good way to start is to use these tools and see what they can do for you.

A good way to lower your cost per click for Adwords is to make sure that your quality score is high enough to compete with the highest bidder. You can bid up to twice the price of the next advertiser, but you should keep in mind that Google will call the amount of money you pay as the actual cost per click. It’s also important to keep in mind that there are many factors that can influence the price of a click on your ads, including the quality score of your website.

مقابلي جي ڄاڻ

When you’re trying to create a successful ad campaign, competitive intelligence is important. This is vital when it comes to finding out where your competitors are, and what they’re doing. A competitive intelligence tool such as Ahrefs can provide you with information about your competitorsorganic traffic, content performance, ۽ وڌيڪ. Ahrefs is part of the SEO competitive intelligence community, and helps you identify your competitors’ لفظ.

One of the best competitive intelligence techniques is understanding the metrics of your competitors. Because data varies from business to business, it’s important to use your own KPIs when analysing your competitors. By comparing your competitorstraffic flow, you can identify areas of opportunity that you might have missed otherwise. Here are some tips for effective competitive intelligence for Adwords:

Observe your competitors’ لينڊنگ صفحا. You can get great ideas from studying your competitors’ لينڊنگ صفحا. Another benefit of competitive intelligence is staying on top of new offers and strategies from your competitors. You can also sign up for competitor alerts to stay on top of what your competitors are doing. You can also check out competitor content on social networks to see how it compares with your own. You may find a product or service that will appeal to a niche of people you’re trying to target.

Understand your competitorspain points. By analyzing your competitorsofferings, you can determine which offers are more appealing to your target audience. You can also get insight on their pricing plans and services. Competitive intelligence tools track detailed marketing insights. پوءِ, you can decide on how to respond to these. A competitive intelligence tool will tell you whether your competitors have implemented a similar strategy or not. This can help you get an edge over your competitors and boost your revenue.

توهان جي گوگل ايڊڊس مهم کي ڪيئن ٺاهيو?

Google AdWords-Techniken
Google AdWords-Techniken

گوگل اشتھار ھڪڙو معروف آن لائن اشتهارسازي پليٽ فارم آھي, جيڪو گوگل پاران متعارف ڪرايو ويو هو ۽ جنهن تي تجربيڪار اشتهار ڏيندڙ پيسا لڳائيندا آهن, چڱي طرح لکيل اشتهارن جي باري ۾, آڇون, پراڊڪٽ جي لسٽ پيش ڪريو يا آن لائين استعمال ڪندڙن سان وڊيوز شيئر ڪريو. گوگل ايڊڊس انهي سان مدد ڪري ٿو, پنھنجي اشتهارن کي مٿاھين ڳولا جي نتيجن ۾ رکو جيئن گوگل سرچ. جڏهن توهان مقرر ڪيل گوگل اشتهارن جي مهم کي ترتيب ڏيو ٿا, اهو وڊيو اشتهارن لاءِ هجي, ڏيکاريو- يا اشتهارن جي ڳولا ڪريو, توهان جي مهم کي هڪ مقرر ڪيل مهيني بجيٽ مقرر ڪيو ويندو. توهان پنهنجي اشتهاري مهم کي بهتر ڪري سگهو ٿا, خاص ڊيموگرافڪ خاصيتن کي نشانو بڻائڻ لاء, ھدف جي ڳولا جا جملا ۽ ھدف گروپ, جيڪي توهان جي منفرد ڪاروبار سان لاڳاپيل آهن, جڏهن توهان جي روزاني بجيٽ جي ضرورتن کي ترتيب ڏيو, توهان جي آن لائن اشتهارن جي مهم کي بهتر ڪرڻ لاء.

پنهنجو اڪائونٽ سيٽ اپ ڪريو

پھريون، پنھنجي پروڊڪٽس ۽ خدمتن کي درجي جي لحاظ کان منظم ڪريو. مهمات هڪ عام درجي جا آهن, جڏهن ته AdWords جو وڌيڪ مقصد ڪاروبار آهي.

پنھنجي بجيٽ جي وضاحت ڪريو

جيڪڏهن توهان گوگل اشتهارن جي مهم هلائيندا آهيو, توهان کي پنهنجي بجيٽ مقرر ڪرڻ جي ضرورت آهي. پهرين رقم جي وضاحت ڪريو, جيڪو توهان هر روز خرچ ڪرڻ چاهيو ٿا, ۽ ٻيو رقم آهي, جنهن کي توهان هڪ لفظ لاءِ آئوٽ ڪرڻ چاهيو ٿا, جڏهن هڪ صارف ان کي ڳولي ٿو, توهان جي اشتهار تي ڪلڪ ڪرڻ لاء.

پنهنجا لفظ چونڊيو

جڏهن توهان جا لفظ چونڊيندا، صارف جي ارادي تي غور ڪريو, يقيني بڻائڻ, جيڪي توھان ڳولي رھيا آھيو ڳولا جا سوال, جيڪي توهان جي آڇ سان لاڳاپيل آهن. انتهائي مقابلي واري لفظن کان پاسو ڪريو ۽ ڊگھي دم واري لفظن کي نشانو بڻايو, جيئن اهي هن ۾ حصو وٺي سگهن, وڌيڪ ليڊز پيدا ڪريو.

مطلوبه لفظ جي ميلاپ جا قسم چونڊيو

اڳيون، لفظن جي ميچ کي چار انتخابن مان سڃاڻي ٿو, گهڻو ڪري مناسب هيٺ, براڊ ميچ موڊيفائر, ملندڙ لفظ گروپ ۽ بلڪل ملندڙ. اهو توهان جي گوگل اشتهارن جي مهم ۾ اهم آهي.

لينڊنگ صفحو ٺاهيو

نه وساريو, پنهنجي لينڊنگ واري صفحي کي بهتر ڪريو, پڪ ڪرڻ, ته هر استعمال ڪندڙ, جيڪو توهان جي اشتهار تي ڪلڪ ڪري ٿو, هڪ يا ٻئي طريقي سان تبديلي ۾ حصو ڏئي ٿو.

ڊوائيسز سيٽ ڪريو

توهان جي اشتهارن تي ادا ڪيل ڪلڪن جي اڪثريت عام طور تي موبائل ڊوائيسز تي ٿينديون آهن. تنهن ڪري، توهان کي پنهنجي گوگل اشتهارن کي صرف انهي وانگر بهتر ڪرڻ جي ضرورت ناهي, ته اهي ڊيسڪ ٽاپ يا ليپ ٽاپ تي ظاهر ٿين ٿا, پر پڻ موبائل ڊوائيسز تي.

لاڳاپيل اشتهار ڪاپي ٺاهيو

توهان جي گوگل اشتهارن کي سٺو لکيل ۽ بهتر ڪرڻ گهرجي, عمل ڪرڻ لاء هڪ زبردست ڪال سان, لاڳاپيل ميڊيا سان (تصوير يا وڊيو) ۽ يقيني بڻائي, توهان جو پيغام توهان جي سامعين تائين تمام سٺو منتقل ڪيو ويو آهي, پڪ ڪريو, ته اهي هڪ خاص قدر پهچائين ٿا , ۽ لفظن ۾ مالا مال آهي.

Google Analytics سان ڳنڍيو

Google Analytics توهان جي مدد ڪري ٿي, ROI سان توهان جي اشتهارن جي ڪارڪردگي, تبادلي جي شرح, ڪلڪ ڪريو, ٽريڪ باؤنس جي شرح ۽ ٻين ميٽرڪ.

اشتهارن جي جانچ ۽ نگراني ڪريو

توهان هڪ ئي وقت ڪيترن ئي اشتهارن کي هلائي سگهو ٿا ۽ اشتهار لاءِ هڪ مخصوص بجيٽ مقرر ڪري سگهو ٿا ۽ پوءِ پهرين ٽيسٽ اشتهار هلائي سگهو ٿا, اشتهار جي مهم ۽ توهان جي حدف ٿيل سامعين کي طئي ڪرڻ لاءِ.

توهان جي ايڊورڊس اڪائونٽ کي ڪيئن ٺاهيو

ايڊورڊس

You may have already heard of keywords and bids, but you might not know how to properly structure your account to maximize the effectiveness of your advertising dollars. Listed below are tips for how to structure your account. Once you have an idea of how to structure your account, you can get started today. You can also check out our detailed guide on how to choose the right keywords. Choosing the right keywords is crucial to increasing your conversions and sales.

لفظ

While choosing keywords for Adwords, remember that not all keywords are created equal. While some seem logical at first, they could actually be ineffective. مثال طور, if someone types “وائي فائي پاسورڊ” into Google, they probably aren’t looking for a password for their own home WiFi. متبادل طور تي, they could be looking for a friend’s wifi password. Advertising on a word such as wifi password would be pointless for you, as people aren’t likely to be looking for that kind of information.

It’s important to know that keywords change over time, so you need to keep up with the latest trends in keyword targeting. In addition to ad copy, keyword targeting needs to be updated frequently, as target markets and audience habits change. مثال طور, marketers are using more natural language in their ads, and prices are always evolving. In order to remain competitive and relevant, you need to use the latest keywords that will drive more traffic to your website.

A key way to avoid wasting money on low-quality traffic is to create lists of negative keywords. This will help you avoid wasting money on irrelevant search terms, and increase your click-through-rate. While finding potential keywords is relatively easy, using negative ones can be a challenge. To use negative keywords properly, you need to understand what negative keywords are and how to identify them. There are many ways to find high-converting keywords and make sure they’re relevant to your website.

Depending on the nature of your website, you may need to choose more than one keyword per search. To make the most of Adwords keywords, choose ones that are broad and can capture a wider audience. Remember that you want to stay at the top of the mind of your audience, and not only that. You’ll need to know what people are searching for before you can choose a good keyword strategy. That’s where the keyword research comes in.

You can find new keywords by using Google’s keyword tool or through the webmaster search analytics query report linked to your Adwords account. ڪنهن به صورت ۾, make sure your keywords are relevant to the content of your website. If you’re targeting informational searches, you should use phrase-match keywords and match the phrase to the content of your website. مثال طور, a website selling shoes could target visitors looking for information onhow to” – both of which are highly targeted.

ٻُڌائڻ

Adwords ۾, you can bid for your traffic in a number of ways. The most common method is cost-per-click, where you pay only for each click your ad receives. بهرحال, you can also use cost-per-mille bidding, which costs less but allows you to pay for thousands of impressions on your ad. The following are some tips for bidding on Adwords:

You can research past AdWords campaigns and keywords to determine which bids are most effective. You can also use the competitor’s data to better determine what keywords and ads to bid on. All of these data is important when you’re putting together bids. They will help you know how much work you need to put in. بهرحال, it is best to seek professional help from the start. A good agency will be able to guide you through the entire process, from setting up a budget to adjusting the daily budget.

پهريون, understand your target market. What does your audience want to read? What do they need? Ask people who are familiar with your market and use their language to design your ad to match their needs. In addition to knowing your target market, consider other factors such as the competition, budget, ۽ ٽارگيٽ مارڪيٽ. ائين ڪرڻ سان, you’ll be able to determine how much your ads should cost. If you have a limited budget, it’s best to focus on cheaper countries, since these countries are often more likely to respond positively to your ad than those that cost a lot of money.

Once you have the right strategy in place, you can use Adwords to increase your business visibility. You can target local customers as well, which means that you can track user behavior and improve your business’s quality score. In addition to increasing traffic, you can lower your cost-per-click by improving the quality of your ads. If you have a local audience, focusing on SEO will help you avoid any pitfalls.

معيار جو نمبر

There are three main factors that influence your quality score on Adwords. They are ad position, cost, and campaign success. Here’s an example of how each affects the other. In the example below, if two brands have identical ads, the higher quality score one gets will be displayed in position #1. If the other brand is listed in position #2, it will cost more to get the top spot. In order to increase your Quality Score, you must make sure your ad meets these criteria.

The first component to consider when attempting to improve your Quality Score is your landing page. If you use a keyword like blue pens, you need to create a page that features that keyword. پوءِ, your landing page must include the wordsblue pens.The ad group will then include a link to a landing page that features the exact same keyword. The landing page should be a great place to get more information about blue pens.

The second factor is your CPC bid. Your quality score will help determine which advertisements get clicked on. High Quality Scores mean that your ads will get noticed by searchers. It’s also the determining factor of your ad’s rank in the auction and can help you outrank high-bidders who have more money than time. You can increase your Quality Score by making your ads relevant to the terms they are targeting.

The third factor in Adwords Quality Score is your CTR. This measure will allow you to test the relevance of your ads to your audience. It also helps determine the CPC of your ads. Higher CTRs mean higher ROI. آخر ۾, your landing page should be relevant to the keywords that are in your ads. If your landing page is not relevant to your audience, your ads will get a lower CPC.

The final factor that affects your Quality Score is your keywords and your Ad. Keywords and ads that are not relevant to your audience will not receive a high quality score. In addition to the keywords and CPC, your quality score will also influence the cost of your Ads. High-quality ads are often more likely to convert and get you lower CPC. But how do you increase your Quality Score? Listed below are some strategies for improving your Quality Score on Adwords.

لاڳت

In order to get an accurate idea of the cost of your Adwords campaign, you must first understand the concept of CPC (قيمت-في-ڪلڪ). While CPC is an excellent building block for understanding Adwords costs, it is not sufficient. You must also take into account the cost of a subscription to an Adwords software program. مثال طور, WordStream offers subscriptions for six-month, 12-month, and prepaid annual plans. Make sure you understand the terms of these contracts before signing on.

تازن سالن ۾, the cost of Adwords has increased three to five-fold for some verticals. The price has remained high despite the demand from offline players and cash-flush start-ups. Google attributes the rising cost of Adwords to increased competition in the market, with more businesses than ever using the web to market their products. The cost of Adwords is often more than 50% of the product’s cost, but it has been much lower in some verticals.

Despite being expensive, AdWords is an effective advertising tool. With the help of AdWords, you can reach millions of unique users and generate a significant return on your investment. You can even track the results of your campaign and determine which keywords are generating the most traffic. ان لاءِ, this program is the perfect solution for many small businesses. It will help you get a higher conversion rate than ever before.

When setting up an AdWords budget, be sure to allocate a portion of your overall advertising budget for each campaign. You should aim for a daily budget of PS200. It may be higher or lower, depending on the niche of your business and the amount of traffic you expect to generate per month. Divide the monthly budget by 30 to get your daily budget. If you do not know how to set up a proper budget for your AdWords campaign, you might be wasting your ad budget. ياد رکو, budgeting is a crucial part of learning how to succeed with Adwords.

Whether you’re using Adwords to get more leads or more sales, you’ll have to decide how much you want to spend on each click. AdWords generates new customers, and you need to know how much each one of them is worth, both at first interaction and over the lifetime. مثال طور, one of my clients uses Adwords to increase their profits. هن معاملي ۾, a successful ad campaign could save her thousands of dollars in wasted ad spend.

ڪيئن Adwords توهان جي ويب سائيٽ جي تبادلي جي شرح وڌائي سگهي ٿو

ايڊورڊس

ادا ڪيل ڳولها توهان جي سائيٽ ڏانهن ٽرئفڪ کي هلائڻ لاء سڀ کان وڌيڪ فوري طريقو آهي. ايس اي او نتيجا ڏيکارڻ لاء ڪجھ مهينا لڳن ٿا, جڏهن ته ادا ڪيل ڳولا فوري طور تي نظر اچي ٿي. Adwords مهم توهان جي برانڊ کي وڌائڻ ۽ توهان جي سائيٽ ڏانهن وڌيڪ قابل ٽرئفڪ کي ڊرائيو ڪندي ايس اي او جي سست شروعات کي ختم ڪرڻ ۾ مدد ڪري سگهي ٿي. Adwords مهمون پڻ يقيني بڻائي سگهن ٿيون ته توهان جي ويب سائيٽ گوگل جي ڳولا جي نتيجن واري صفحي جي مٿين جڳهه تي مقابلي ۾ رهي ٿي. گوگل جي مطابق, وڌيڪ ادا ڪيل اشتهار جيڪي توهان هلائيندا آهيو, وڌيڪ ممڪن آهي ته توهان نامياتي ڪلڪون حاصل ڪندا.

قيمت في ڪلڪ

Adwords لاءِ في ڪلڪ جي سراسري قيمت ڪيترن ئي عنصرن تي منحصر آهي, توهان جي ڪاروباري قسم سميت, صنعت, ۽ پيداوار يا خدمت. اهو توهان جي بولي ۽ توهان جي اشتهار جي معيار جي سکور تي پڻ منحصر آهي. جيڪڏهن توهان مقامي سامعين کي نشانو بڻايو ٿا, توھان خاص طور تي موبائل استعمال ڪندڙن لاءِ بجيٽ مقرر ڪري سگھو ٿا. ۽ توھان ھدف ڪري سگھو ٿا مخصوص قسم جي موبائل ڊوائيسز کي. ترقي يافته ھدف ڪرڻ جا اختيار توھان جي اشتهار جي خرچ کي گھٽائي سگھن ٿا. توھان ڳولي سگھوٿا توھان جي اشتهارن جي قيمت ڪيتري آھي Google Analytics پاران مهيا ڪيل معلومات کي چيڪ ڪندي.

Adwords لاءِ في ڪلڪ جي قيمت عام طور تي وچ ۾ آهي $1 ۽ $2 في ڪلڪ, پر ڪجهه مقابلي واري مارڪيٽن ۾, خرچ وڌي سگهن ٿا. پڪ ڪريو ته توهان جي اشتهار جي ڪاپي تبادلي جي بهتر ڪيل صفحن سان مطابقت رکي ٿي. مثال طور, جيڪڏهن توهان جو پراڊڪٽ جو صفحو آهي توهان جو مکيه لينڊنگ صفحو ڪارو جمعه جي سيلز مهم لاءِ, توهان کي انهي مواد جي بنياد تي اشتهار لکڻ گهرجي. پوءِ, جڏهن گراهڪ انهن اشتهارن تي ڪلڪ ڪندا, انهن کي انهي صفحي ڏانهن هدايت ڪئي ويندي.

معيار جو نمبر توهان جي لفظن جي مطابقت کي ظاهر ڪري ٿو, اشتهار متن, ۽ لينڊنگ صفحو. جيڪڏهن اهي عنصر حدف ٿيل سامعين سان لاڳاپيل آهن, توھان جي قيمت في ڪلڪ گھٽ ٿيندي. جيڪڏھن توھان چاھيو ٿا ته اعليٰ مقام حاصل ڪريو, توهان کي هڪ اعلي بول مقرر ڪرڻ گهرجي, پر ان کي ٻين اشتهار ڏيندڙن سان مقابلو ڪرڻ لاءِ ڪافي گهٽ رکو. وڌيڪ مدد لاءِ, مڪمل پڙهو, گوگل اشتهارن جي بجيٽ لاءِ هضمي لائق گائيڊ. پوءِ, توهان پنهنجي بجيٽ جو اندازو لڳائي سگهو ٿا ۽ ان مطابق منصوبابندي ڪري سگهو ٿا.

قيمت في بدلي

جيڪڏهن توهان اهو طئي ڪرڻ جي ڪوشش ڪري رهيا آهيو ته هڪ دورو ڪندڙ کي گراهڪ ۾ تبديل ڪرڻ جي قيمت ڪيتري آهي, توهان کي سمجهڻ جي ضرورت آهي ته قيمت في حصول ڪيئن ڪم ڪري ٿو ۽ ان مان وڌ کان وڌ فائدو ڪيئن حاصل ڪجي. ايڊورڊ ۾, توھان استعمال ڪري سگھوٿا لفظ پلانر کي معلوم ڪرڻ لاءِ قيمت في حصول. بس داخل ڪريو ڪي ورڊز يا ڪي ورڊز جي لسٽ ان اڳڪٿي کي ڏسڻ لاءِ ته اهو ڪيترو خرچ ڪندو توهان جي هر دوري کي تبديل ڪرڻ لاءِ. پوءِ, توهان پنهنجي بِڊ کي وڌائي سگهو ٿا جيستائين اهو گهربل CPA تي نه اچي.

في تبادلي جي قيمت هڪ خاص مهم لاءِ ٽريفڪ پيدا ڪرڻ جي ڪل قيمت آهي ورهايل تبديلين جي تعداد سان. مثال طور, جيڪڏهن توهان خرچ ڪيو $100 هڪ اشتهار مهم تي ۽ صرف پنج تبديليون حاصل ڪريو, توهان جي سي پي سي هوندي $20. هن جو مطلب آهي ته توهان ادا ڪنداسين $80 هر هڪ جي بدلي لاءِ 100 توهان جي اشتهار جي ڏيک. قيمت في تبادلي جي قيمت في ڪلڪ کان مختلف آهي, ڇاڪاڻ ته اهو اشتهارن جي پليٽ فارم تي وڌيڪ خطرو رکي ٿو.

جڏهن توهان جي اشتهار جي مهم جي قيمت جو اندازو لڳايو, في تبادلي جي قيمت معيشت ۽ توهان جي اشتهار مهم جي ڪارڪردگي جو هڪ اهم اشارو آهي. قيمت في تبادلي کي استعمال ڪندي توهان جي معيار جي طور تي توهان جي اشتهار جي حڪمت عملي تي ڌيان ڏيڻ ۾ مدد ڪندي. اهو توهان کي دورو ڪندڙ عملن جي تعدد جو احساس پڻ ڏئي ٿو. پوءِ, توهان جي موجوده تبادلي جي شرح کي هڪ هزار سان ضرب ڪريو. توهان کي خبر پوندي ته ڇا توهان جي موجوده مهم پيدا ڪري رهي آهي ڪافي اڳڀرائي جي ضمانت ڏيڻ لاءِ.

قيمت في ڪلڪ بمقابله وڌ ۾ وڌ بول

Adwords لاءِ ٻولڻ واري حڪمت عملي جا ٻه مکيه قسم آھن: دستي بلڊنگ ۽ وڌايل قيمت في ڪلڪ (اي سي پي سي). دستي بلڊنگ توهان کي اجازت ڏئي ٿي ته هر هڪ لفظ لاءِ سي پي سي وڌ ۾ وڌ بڊ مقرر ڪريو. ٻئي طريقا توهان کي اشتهارن جي ٽارگيٽنگ کي ٺيڪ ڪرڻ جي اجازت ڏين ٿا ۽ ڪنٽرول ڪن ٿا ته ڪهڙا لفظ وڌيڪ پئسا خرچ ڪن ٿا. دستي بلڊنگ توهان کي حڪمت عملي حاصل ڪرڻ جي اجازت ڏئي ٿي اشتهارن جي ROI ۽ ڪاروباري مقصد جا مقصد.

جڏهن ته وڌ ۾ وڌ نمائش کي يقيني بڻائڻ لاءِ اعليٰ بوليون ضروري آهن, گهٽ بوليون اصل ۾ توهان جي ڪاروبار کي نقصان پهچائي سگهن ٿيون. حادثن سان لاڳاپيل قانون فرم لاءِ هڪ اعليٰ بولي امڪاني طور تي ڪرسمس جي جرابين لاءِ گهٽ بولي کان وڌيڪ ڪاروبار پيدا ڪندي. جڏهن ته ٻئي طريقا آمدني کي وڌائڻ ۾ اثرائتي آهن, اهي هميشه گهربل نتيجا پيدا نه ڪندا آھن. اهو نوٽ ڪرڻ ضروري آهي ته هر ڪلڪ جي وڌ ۾ وڌ قيمت لازمي طور تي حتمي قيمت ۾ ترجمو نٿو ڪري; ڪجهه حالتن ۾, اشتهار ڏيڻ وارا گهٽ ۾ گهٽ رقم ادا ڪندا ته جيئن اشتھار جي درجه بندي جي حدن کي ھٽايو وڃي ۽ انھن جي ھيٺان مقابلي ڪندڙ کي اڳتي وڌايو وڃي.

دستي بلڊنگ توهان کي روزاني بجيٽ مقرر ڪرڻ جي اجازت ڏئي ٿي, وڌ ۾ وڌ بول بيان ڪريو, ۽ بلڊنگ جي عمل کي خودڪار ڪريو. خودڪار بِڊنگنگ گوگل کي اجازت ڏئي ٿي ته توهان جي بجيٽ جي بنياد تي توهان جي مهم لاءِ پاڻمرادو بلند ترين بول مقرر ڪري. توھان پڻ چونڊي سگھوٿا دستي طور تي بولون جمع ڪرائڻ يا گوگل کي بئڊنگ ڇڏڻ. دستي بلڊنگ توهان کي توهان جي بولين تي مڪمل ڪنٽرول ڏئي ٿي ۽ توهان کي ٽريڪ ڪرڻ جي اجازت ڏئي ٿي ته توهان ڪلڪن تي ڪيترو خرچ ڪيو.

وسيع ميچ

Adwords ۾ ڊفالٽ ميچ جو قسم وسيع ميچ آھي, توهان کي اشتهار ڏيکارڻ جي اجازت ڏئي ٿي جڏهن توهان جي اهم جملي ۾ ڪنهن به لفظ يا جملي تي مشتمل هڪ لفظ جي ڳولا ڪئي وئي آهي. جڏهن ته هي ميچ جو قسم توهان کي ممڪن حد تائين سڀ کان وڏي سامعين تائين پهچڻ جي اجازت ڏئي ٿو, اهو پڻ توهان جي مدد ڪري سگهي ٿو نوان لفظ ڳولڻ ۾. هتي هڪ مختصر وضاحت آهي ته توهان کي Adwords ۾ وسيع ميچ ڇو استعمال ڪرڻ گهرجي:

broad match modifier کي شامل ڪيو ويو آھي توھان جي لفظن ۾ a سان “+.” اهو گوگل کي ٻڌائي ٿو ته توهان جي اشتهار کي ڏيکارڻ لاءِ لفظ جو هڪ ويجهو قسم موجود آهي. مثال طور, جيڪڏهن توهان سفري ناول وڪڻڻ جي ڪوشش ڪري رهيا آهيو, توهان انهن لفظن لاءِ وسيع ميچ موڊيفائر استعمال ڪرڻ نٿا چاهيو. بهرحال, جيڪڏھن توھان ھدف ڪري رھيا آھيو مخصوص پروڊڪٽس يا خدمتن کي, توهان کي درست ميچ استعمال ڪرڻ جي ضرورت پوندي, جيڪو صرف توهان جي اشتھار کي ٽاريندو آھي جڏھن ماڻھو صحيح لفظن جي ڳولا ڪندا آھن.

جڏهن ته وسيع ميچ ريمارڪيٽنگ لاءِ سڀ کان وڌيڪ موثر لفظ سيٽنگ آهي, اهو هر ڪمپني لاء بهترين انتخاب ناهي. اهو غير لاڳاپيل ڪلڪن جي ڪري سگھي ٿو ۽ سنجيدگي سان توهان جي اشتهار مهم کي ختم ڪري سگهي ٿو. ان کان علاوه, گوگل ۽ Bing جارحيت وارا ٿي سگهن ٿا اشتهارن کي رکڻ ۾. جيئن, توهان پڪ ڪرڻ چاهيندا ته توهان جا اشتهار لاڳاپيل استعمال ڪندڙن کي ڏيکاريا ويا آهن. Adwords ۾ سامعين جي پرت کي استعمال ڪندي, توھان پنھنجي سامعين جي مقدار ۽ معيار کي ڪنٽرول ڪري سگھو ٿا. براڊ ميچ جا لفظ مخصوص قسم جي سامعين تائين محدود ٿي سگهن ٿا, جيئن ان-مارڪيٽ يا ريمارڪيٽنگ سامعين.

ڪال توسيع

توهان تبديلين کي وڌائڻ لاءِ پنهنجي Adwords مهم ۾ ڪال ايڪسٽينشن شامل ڪري سگهو ٿا. توھان انھن کي شيڊول ڪري سگھوٿا ظاھر ٿيڻ لاءِ صرف جڏھن توھان جو فون بجندو آھي يا جڏھن ڪنھن مخصوص لفظ جي ڳولا ڪئي ويندي آھي. بهرحال, توهان ڪال ايڪسٽينشن شامل نٿا ڪري سگهو جيڪڏهن توهان جون مهمون ڊسپلي نيٽ ورڪ يا پراڊڪٽ لسٽنگ اشتهارن تائين محدود آهن. توھان جي ايڊورڊس مهمن ۾ ڪال ايڪسٽينشن شامل ڪرڻ لاءِ ھيٺ ڏنل ڪجھ تجويزون آھن. توهان اڄ ئي Adwords سان شروع ڪري سگهو ٿا. توهان جي تبادلي جي شرح کي وڌائڻ لاء صرف انهن قدمن تي عمل ڪريو.

ڪال ايڪسٽينشن ڪم ڪري ٿي توھان جو فون نمبر توھان جي اشتهار ۾ شامل ڪندي. اهو ڏيکاريندو ڳولا جا نتيجا ۽ CTA بٽڻ ۾, انهي سان گڏ لنڪس تي. شامل ڪيل خصوصيت گراهڪن جي مصروفيت وڌائي ٿي. ڪان وڌيڪ 70% موبائيل ڳوليندڙن مان هڪ ڪاروبار سان رابطو ڪرڻ لاءِ ڪلڪ-ٽ-ڪال خصوصيت استعمال ڪندا آهن. ان کان علاوه, 47% ڪال ڪرڻ کان پوءِ موبائل ڳولا ڪندڙ ڪيترن ئي برانڊن جو دورو ڪندا. ان ڪري, ڪال ايڪسٽينشن هڪ بهترين طريقو آهي امڪاني گراهڪن کي پڪڙڻ لاءِ.

جڏهن توهان Adwords سان ڪال ايڪسٽينشن استعمال ڪندا آهيو, توهان انهن کي شيڊول ڪري سگهو ٿا صرف ڪجهه ڪلاڪن دوران ڏيکارڻ لاءِ. توهان پڻ ڪال ايڪسٽينشن رپورٽنگ کي فعال يا غير فعال ڪري سگهو ٿا. مثال طور, جيڪڏهن توهان شکاگو ۾ هڪ پيزا ريسٽورنٽ آهيو, ڪال ايڪسٽينشن اشتھار ڏيکاري سگھن ٿا سياحن لاءِ جيڪي ڊيپ ڊش پيزا ڳولي رھيا آھن. شڪاگو جا سياح وري ڪال بٽڻ تي ٽيپ ڪري سگهن ٿا يا ويب سائيٽ تي ڪلڪ ڪري سگهن ٿا. جڏهن ڪال جي واڌ ڏيکاري وئي آهي موبائل ڊوائيس تي, اهو فون نمبر کي ترجيح ڏيندو جڏهن ڳولا ڪئي ويندي. ساڳيو واڌارو پي سي ۽ ٽيبلٽس تي پڻ ظاهر ٿيندو.

جڳھ وڌائڻ

ھڪڙو ڪاروبار مالڪ پنھنجي علائقي ۾ صارفين کي ھدف ڪندي مقام جي توسيع مان فائدو حاصل ڪري سگھي ٿو. انهن جي اشتهارن ۾ مقام جي معلومات شامل ڪندي, ڪاروبار وڌائي سگھي ٿو واڪ ان, آن لائن ۽ آف لائن وڪرو, ۽ بهتر پنهنجي حدف ٿيل سامعين تائين پهچي. ان کان علاوه, مٿان 20 ڳولها جو سيڪڙو مقامي شين يا خدمتن لاءِ آهن, گوگل جي تحقيق مطابق. ۽ ڳولا جي مهم ۾ جڳهن جي توسيع جو اضافو ڏيکاريو ويو آهي CTR کي وڌائڻ لاءِ جيترو 10%.

جڳھ جي واڌاري کي استعمال ڪرڻ لاء, پهرين پنهنجي جڳهن جي اڪائونٽ کي AdWords سان هم وقت سازي ڪريو. هن کان پوءِ, پنھنجي جڳھ جي واڌاري جي اسڪرين کي تازو ڪريو. جيڪڏھن توھان نه ٿا ڏسو جڳھ جي واڌ, ان کي دستي طور چونڊيو. اڪثر ڪيسن ۾, اتي صرف هڪ جڳهه هجڻ گهرجي. ٻي صورت ۾, ڪيترن ئي هنڌن تي ظاهر ٿي سگھي ٿو. نئين جڳه جي توسيع اشتهار ڏيندڙن کي يقيني بڻائڻ ۾ مدد ڪري ٿي ته انهن جا اشتهار انهن هنڌن سان لاڳاپيل آهن جن کي اهي نشانو بڻائي رهيا آهن. بهرحال, اهو بهتر آهي ته فلٽرنگ استعمال ڪريو جڏهن مقام جي واڌارن کي استعمال ڪندي.

جڳھ جون واڌايون خاص طور تي ڪاروبار لاءِ مددگار آھن جن وٽ جسماني جڳھ آھي. جڳھ جي واڌ کي شامل ڪندي, ڳولا ڪندڙ اشتهار مان ڪاروبار جي مقام ڏانهن هدايتون حاصل ڪري سگهن ٿا. ايڪسٽينشن انهن لاءِ گوگل ميپس کي لوڊ ڪري ٿي. اضافي طور تي, اهو موبائل استعمال ڪندڙن لاء وڏو آهي, جيئن ته تازو مطالعو مليو آهي 50 سمارٽ فون استعمال ڪندڙن جو سيڪڙو هڪ اسمارٽ فون تي ڳولا جي هڪ ڏينهن اندر هڪ دڪان جو دورو ڪيو. وڌيڪ معلومات لاء, Adwords ۾ جڳھ جي واڌارن کي ڏسو ۽ انھن کي پنھنجي مارڪيٽنگ جي حڪمت عملي ۾ لاڳو ڪرڻ شروع ڪريو.

ڇا گوگل ايڊورڊس ان جي قابل آهي شروعاتي لاءِ?

ايڊورڊس

You may have heard of Google Adwords, the advertising platform from Google. پر, do you know how to use it to maximize your profit? Is it worth it for startups? Here are some tips. This is a great tool for digital marketers, especially startups. But it can be expensive. Read on to learn more about this powerful tool. Listed below are some of its advantages and disadvantages. Whether it’s for your startup or for an established business, Adwords has its advantages and disadvantages.

Google Adwords is Google’s advertising platform

While it’s no secret that Google is a huge player in the advertising space, not everyone knows how to use the company’s tools effectively. This article looks at the various ways in which you can make the most of Google’s advertising tools. If you’re new to Google AdWords, here’s a quick review of what’s included. Once you’ve learned about the tools, you’ll have a better idea of how to maximize your business’s success.

Google AdWords works like an auction where businesses bid for placement in search engine results. This system helps companies gain high-quality, relevant traffic. Advertisers choose a budget and target specification, and can add a phone number or link to a website’s main page. مثال طور, let’s assume that a user searches forred shoes.They see several ads from different companies. Each advertiser pays a certain price for the ad placement.

When choosing the right campaign type, it’s important to consider the cost per click. This is the amount you pay for every thousand ad impressions. You can also use cost per engagement, which means you pay for each time someone clicks on your ad and completes a specific action. There are three types of campaign with Google Ads: search ads, اشتهار ڏيکاريو, and video ads. The search ads feature text, تصوير, and video content. They appear on web pages within Google’s display network. Videos are short ads, usually six to 15 seconds, and appear on YouTube.

The way Google Ads works is based on a pay-per-click (پي پي سي) model. The advertisers target specific keywords in Google and make bids for these keywords. They compete for these keywords with other marketers. Bid amounts are usually based on a maximum bid. The higher the bid, the better the placement. The more ad placement a business receives, the lower the cost per click.

In order to maximize the effectiveness of Google Ads, it’s essential to understand how to customize ads. Ads can appear on search results pages, on web pages in the Google Display Network, and on other websites and apps. The ads can be image or text-based, and they’ll be displayed next to relevant content. ان کان علاوه, you can customize the ads by targeting different stages of a sales funnel.

It’s ideal for startups

In the age of the internet, businesses are looking for new ways to reach new customers. The rise of accelerator programs is a good example of this. Startups are often forced to work from shared office space. In exchange for an equity ownership stake in the company, these investors are willing to put up with a high degree of risk. ان کان علاوه, accelerators help startups avoid the overhead costs that a traditional business would incur. Here are some of the benefits of using an accelerator program.

It’s highly scalable

What makes a company scalable? The answer is scalable infrastructure, as the scale of a service increases. With IaaS, you pay for more capacity without incurring additional costs for hardware, software updates, or increased power consumption. And with cloud computing, you can access your data from anywhere. The advantages are obvious. Read on to learn how this kind of infrastructure can be valuable to your business. Listed below are five ways that your business can take advantage of the services that are available in the cloud.

Software as a service, or SaaS, is cloud-based software that is hosted online by a third-party vendor. You can access the software through a web browser. Because it is managed centrally, SaaS services are highly scalable. ان کان علاوه, SaaS products are flexible and scalable because they do not require installation on individual devices. This makes them particularly valuable for distributed global teams. And because they don’t require bandwidth, users don’t have to worry about software updates.

It’s expensive

If you’re worried that it’s too expensive, اوهان اڪيلا ناهيو. Many people have the same concern: “It’s expensive to run Adwords.While you don’t need to spend $10,000 a month to see results, it may seem like an intimidating task. بهرحال, there are several ways to reduce your cost per click without breaking the bank. By following a few simple rules, you can get the best results for a modest budget.

The first thing you need to do is find out how much Google’s AdWords will cost you. In 2005, the average cost per click was $0.38 cents. By 2016, this cost had jumped to $2.14, and it is unlikely to go down any time soon. A lawyer, مثال طور, can expect to pay $20 جي طرف $30 في ڪلڪ. But if you can’t afford to pay that much, you might want to look for alternatives.

ايڊڊس مينيجمينٽ – توهان جي Adwords مهم مان تمام گهڻو حاصل ڪرڻ

ايڊورڊس

Adwords مينيجمينٽ ۾ ڪيترائي مرحلا آھن. انهن ۾ شامل ڪيل لفظن جو تعين ڪرڻ, بولڻ, ۽ ٻيهر مارڪيٽنگ. هڪ قابل Adwords مارڪيٽنگ ٽيم استعمال ڪرڻ توهان جي مهم مان تمام گهڻو حاصل ڪرڻ ۾ مدد ڪري سگهي ٿي. سکو اڄ ڪيئن شروع ڪجي! هتي ڪجھ اهم علائقن تي غور ڪرڻ لاء آهن. هڪ تصديق ٿيل PPC مارڪيٽنگ ٽيم سان ڀائيواري ۾ دلچسپي? هن مضمون کي چيڪ ڪريو ٽوٽڪا ۽ چالون لاء. توهان کي خوشي ٿيندي ته توهان ڪيو!

ادا في ڪلڪ (پي پي سي)

ادا في ڪلڪ (پي پي سي) اشتهار اشتهارن جو هڪ قسم آهي جيڪو توهان کي توهان جي اشتهارن کي سڌو سنئون ماڻهن کي ڏيکارڻ جي اجازت ڏئي ٿو جيڪي فعال طور تي توهان جي پيداوار يا خدمت جي ڳولا ڪري رهيا آهن. PPC اشتهارن تمام مؤثر آهي جيڪڏهن توهان انهن ماڻهن کي نشانو بڻائي سگهو ٿا جيڪي فعال طور تي ڳولي رهيا آهن جيڪي توهان پيش ڪندا آهيو. بهرحال, توهان کي خبر هجڻ گهرجي ته اهو قيمتي ٿي سگهي ٿو. توھان جي پي پي سي جي اشتهاري مهم مان تمام گھڻو فائدو وٺڻ لاءِ ھتي ڪجھ ٽوٽڪا آھن:

هڪ بجيٽ مقرر ڪريو. گھڻا ڪاروبار مالڪن ھڪڙي مخصوص رقم سان شروع ڪندا آھن تنخواه في ڪلڪ اشتهارن تي خرچ ڪرڻ لاءِ, پر جيئن انگ اکر گڏ ٿين ٿا, توهان رقم کي ترتيب ڏئي سگهو ٿا. اي $200 خريداري صرف ٻن ڪلڪن جي ضرورت ٿي سگھي ٿي, جڏهن ته هڪ $2 ڪلڪ ڪري سگھي ٿو a $20 وڪرو. پي پي سي اشتهارسازي لفظن ۽ سامعين تي ڌيان ڏئي ٿو – لفظ يا جملا جيڪي ماڻهو ڳولي رهيا آهن – اهو طئي ڪرڻ لاءِ ته توهان جا اشتهار ڪيترا اثرائتا آهن. جيڪڏهن توهان ماڻهن جي وڏي تعداد تائين پهچڻ جي ڪوشش ڪري رهيا آهيو, توهان جي اشتهارن کي ڳولا جي نتيجن ۾ شامل ٿيڻ کان روڪڻ لاء منفي لفظن کي استعمال ڪرڻ تي غور ڪريو.

جيڪڏهن توهان پڪ ناهي ته ڪهڙي قسم جي اشتهارن کي استعمال ڪرڻ لاء, توهان ننڍا شروع ڪري سگهو ٿا ۽ مختلف لفظن ۽ مهمن کي آزمائي سگهو ٿا جيستائين توهان پنهنجي ڪاروبار لاءِ بهترين مناسب نه ڳوليندا. PPC توهان کي مختلف لفظن ۽ مهمن سان تجربا ڪرڻ جي اجازت ڏئي ٿي جيستائين توهان آمدني پيدا ڪرڻ جو رستو ڳوليندا. اتي پڻ ڪيترائي مفت ۽ گھٽ قيمت پي پي سي پروگرام آھن, تنهنڪري توهان وڏي پئماني تي سيڙپڪاري ڪرڻ کان پهريان مختلف اختيارن کي جانچي سگهو ٿا. پر اھم اھا پڪ ڪرڻ آھي ته توھان استعمال ڪري رھيا آھيو صحيح قسم جي PPC اشتهارن کي گھڻن ماڻھن تائين پھچڻ لاءِ.

لفظ

جڏهن Adwords سان صحيح سامعين کي نشانو بڻايو وڃي, اهو ضروري آهي ته عام اصطلاحن کان ٻاهر ڏسڻ لاءِ جيڪي توهان جا سامعين ڳوليندا. عام اصطلاحن کي ڇڏي ڪري سگھي ٿو ڪجھ امڪاني گراهڪ توھان جي سيلز فينل مان. بدران, مواد لکو جيڪو امڪاني گراهڪن جي رهنمائي ڪرڻ ۾ مدد ڪري ٿو سڄي خريد ڪندڙ جي سفر ذريعي. اهو پڻ ڊگهي مدت جي رشتي لاء بنياد رکي سگهي ٿو. هتي ڪجھ ٽوٽڪا آھن توھان جي مدد ڪرڻ لاءِ توھان جي مهم لاءِ صحيح لفظ ڳولڻ ۾.

پهريون, توهان کي ڄاڻڻ گهرجي ته توهان جي لفظن کي ڪيئن ورهايو وڃي. اهو ڪرڻ جو هڪ سٺو طريقو آهي گروپ سان لاڳاپيل لفظن کي الڳ گروپن ۾. ائين ڪرڻ سان, توهان هڪ ئي وقت ڪيترن ئي لفظن لاءِ ٽارگيٽ ڪيل اشتهار لکي سگهو ٿا. اهو توهان کي منظم اڪائونٽ جي جوڙجڪ کي برقرار رکڻ ۾ مدد ڏيندو ۽ ان کي اعلي معيار جي اسڪور لاءِ پرائمر ڪندو. شروع ڪرڻ, هڪ لفظي جملي چونڊيو جيڪو توهان جي پيداوار يا خدمت کي بهترين بيان ڪري ٿو. هن طريقي سان, توهان بعد ۾ خريداري جي فنل ۾ قابل امڪانن تائين پهچي سگهندا.

اڪيلو لفظ استعمال نه ڪريو. اهي ڏاڍا عام هوندا آهن. ڊگھا جملا, جيئن ته “نامياتي سبزي باڪس پهچائڻ,” وڌيڪ ٽارگيٽ آهن. اهي جملا صحيح گراهڪن کي راغب ڪن ٿا. لفظن کي انفرادي طور استعمال ڪرڻ گھٽ اثرائتو ٿي سگھي ٿو, خاص طور تي جيڪڏهن توهان جا گراهڪ توهان جي پيداوار يا خدمت لاءِ مختلف اصطلاحون استعمال ڪن ٿا. توھان کي توھان جي لفظن جي مختلف قسمن کي لسٽ ڪرڻ گھرجي, ڳالهائڻ جي اصطلاحن سميت, متبادل اسپيلنگ, جمع نسخو, ۽ عام غلطيون.

ٻُڌائڻ

Adwords تي بولڻ ۾ پهريون قدم توهان جي اشتهار جي ڪاپي ۽ پيغام کي چونڊڻ آهي. اهي ٽي عنصر گوگل جي ڳولا نتيجن واري صفحي تي توهان جي اشتهارن جي جڳهه تي اثر انداز ڪن ٿا. قيمت في ڪلڪ (سي پي سي) مخصوص ھدف رکندڙ گراهڪن کي ھلائڻ لاءِ طريقو بھترين آھي, پر روزاني ٽرئفڪ جي وڏي مقدار سان ويب سائيٽن لاءِ ايترو اثرائتو ناهي. CPM بلڊنگ هڪ ٻيو اختيار آهي, پر صرف ڊسپلي نيٽ ورڪ تي استعمال ڪيو ويندو آهي. CPM اشتهار گهڻو ڪري ظاهر ٿيندا آهن لاڳاپيل ويب سائيٽن تي جتي AdSense اشتهار ڏيکاريا ويندا آهن.

گوگل پيش ڪري ٿو ڪيترن ئي آپشنز کي ترتيب ڏيڻ لاءِ توهان جي بولن کي. هڪ بِڊ ايڊجسٽمينٽ ڪرڻ جو هڪ طريقو آهي دستي طور تي هر لفظي بِڊ کي ترتيب ڏيڻ. جيڪا رقم توهان هر لفظ لاءِ مقرر ڪئي آهي اها مجموعي اشتهار جي بجيٽ تي اثر انداز نه ٿيندي. گوگل پڻ توهان کي خبر ڏيندو ته هر اشتهار گروپ تي ڪيترو پئسا خرچ ڪرڻو آهي, پر رقم مڪمل طور تي توهان تي آهي. هتي ٻه قسم آهن لفظي بول ايڊجسٽمينٽ جا – دستي ۽ خودڪار. مقصد اهو آهي ته توهان جي اشتهار کي ڳولا جي نتيجن ۾ ظاهر ٿئي گهٽ قيمت في ڪلڪ سان.

توهان جي بولن کي گهٽائڻ جو هڪ ٻيو طريقو توهان جي معيار جو نمبر وڌائڻ آهي. معيار جو سکور توهان جي اشتهار جي اثرائتي جي درجه بندي آهي. هي درجه بندي نيلامي جي عمل ۾ استعمال نه ڪئي وئي آهي, پر اهو مدد ڪري ٿو توهان جي فهرست تي اعلي ظاهر ٿيڻ جي امڪانن کي طئي ڪرڻ ۾. گوگل جو ايڊورڊس نيلامي سسٽم هڪ مناسب طريقو آهي جيڪو توهان جي اشتهار جي مستقبل جي مقرري جو فيصلو ڪري ٿو ۽ اشتهار ڏيڻ وارن کي اجازت نٿو ڏئي “خريد ڪرڻ” انهن جو رستو مٿين ڏانهن. گوگل وڌ ۾ وڌ سي پي سي ميٽرڪ استعمال ڪري ٿو رقم جي رقم کي منظم ڪرڻ لاءِ جيڪو توهان هر ڪلڪ لاءِ ادا ڪيو.

ٻيهر مارڪيٽنگ

ري-مارڪيٽنگ اشتهار ڏيڻ وارن لاءِ هڪ سٺو آپشن آهي جيڪي پنهنجي پيغام سان وڌيڪ ماڻهن تائين پهچڻ چاهين ٿا. ٻيهر مارڪيٽنگ سان, توهان جا اشتهار انهن سائيٽن تي ڏيکاريا ويندا جيڪي توهان جا گراهڪ تازو دورو ڪيا آهن. پر, آگاهه رهو ته اهي سائيٽن تي ظاهر ٿي سگهن ٿيون جيڪي توهان جي ڪاروبار سان لاڳاپيل نه آهن. ان جو مطلب اهو آهي ته توهان کي سائيٽ لاءِ خارج ڪرڻ جي ضرورت آهي اوور ايڪسپوزر يا مداخلت جي دعوائن کان بچڻ لاءِ. پر ڇا آهي ٻيهر مارڪيٽنگ?

ري-مارڪيٽنگ هڪ اصطلاح آهي جيڪو آن لائن مارڪيٽنگ ۾ استعمال ٿيندو آهي, ۽ انهن ماڻهن ڏانهن اشتهارن کي نشانو بڻائڻ ڏانهن اشارو ڪري ٿو جيڪي اڳ ۾ ئي دلچسپي رکن ٿا انهن شين ۽ خدمتن ۾ جيڪي توهان کي پيش ڪرڻو آهي. اهي اشتهار وري ساڳئي ماڻهن ڏانهن موڪليا ويا آهن, ۽ ساڳيا گراهڪ انهن تي ٻيهر ڪلڪ ڪرڻ جو امڪان آهن. ري-مارڪيٽنگ Facebook سان سٺو ڪم ڪري ٿي, ايڊورڊس, ۽ آن لائن اشتهارن جا ٻيا فارم. توهان جي ڪاروباري ماڊل کان سواء, توھان کي انھن طريقن کي استعمال ڪرڻ تي غور ڪرڻ گھرجي ماڻھن تائين پھچڻ لاءِ جيڪي توھان جا گراهڪ بڻجڻ جا امڪان آھن.

بلڪل مطابقت

Adwords ۾ Exact Match فيچر اشتهار ڏيندڙن کي اجازت ڏئي ٿو ته هو ڪلڪ ڪرڻ کان اڳ انهن جي لفظن جي مختلف تبديلين کي بلاڪ ڪن. اهو توهان کي ڏسڻ جي قابل بنائي ٿو ته توهان مختلف ڳولا جي اصطلاحن سان ڪيترا ڪلڪ ٺاهي رهيا آهيو. مختصر لفظن ۾, اهو توهان جي ڳولا جي اصطلاحن سان ملائي ٿو سڀ کان وڌيڪ لاڳاپيل لفظن سان. جيڪڏهن توهان پرچون ڪندڙ آهيو, ان جو مطلب اهو آهي ته توهان پنهنجي لفظ سان وڌيڪ مخصوص آهيو, بهتر. پر ايڊڊس ۾ Exact Match جا ڪهڙا فائدا آهن?

Exact match keywords شروعات ۾ انهن ملن تائين محدود هئا جيڪي بلڪل ساڳيا هئا جيئن ڳولا جي پڇاڙيءَ ۾, جنهن اشتهار ڏيڻ وارن کي مجبور ڪيو ته هو انتهائي ڊگهي دم سان ڪي ورڊ لسٽون ٺاهي. تازن سالن ۾, تنهن هوندي به, گوگل لفظ ترتيب ۾ آڻڻ لاءِ الگورتھم کي بهتر ڪيو آهي, ويجھي مختلف قسمن, تلفظ, ۽ مزاج. ٻين لفظن ۾, Exact Match جا لفظ ھاڻي اڳي کان وڌيڪ صحيح آھن. پر اهي اڃا تائين مڪمل کان پري آهن. صحيح ملندڙ لفظ اڃا به ڪارائتو ٿي سگهن ٿا جيڪڏهن توهان هڪ خاص سامعين کي نشانو بڻائي رهيا آهيو.

Adwords ۾ صحيح ميچ جي خصوصيت توهان کي وڌيڪ واضح طور تي ٽارگيٽ ڪرڻ لاء ڳولا جي سوالن کي محدود ڪرڻ جي اجازت ڏئي ٿي. جڏهن ته هي ٽرئفڪ گھٽائي ٿو, exact match ٽريفڪ ۾ سڀ کان وڌيڪ تبادلي جي شرح آهي. پلس, ڇاڪاڻ ته درست ملندڙ لفظ انتهائي لاڳاپيل آهن, اهي اڻ سڌي طرح توهان جي معيار جو نمبر بهتر ڪن ٿا. اهو خاص طور تي آن لائن پرچون ڪندڙن لاءِ مفيد آهي. سو, جڏهن ته اهو توهان جي اشتهارن جي بجيٽ کي وڌائڻ جو بهترين طريقو ناهي, اهو اڃا تائين قابل آهي. سو, اڄ شروع ڪريو!

ناڪاري لفظ

جڏهن اهو اچي ٿو ٽرئفڪ پيدا ڪرڻ, Adwords ۾ ناڪاري ڪي ورڊ صرف ايترو ئي اھم آھن جيترو عام لفظ. ايس اي او ۾, ماڻهو اهي لفظ چونڊيندا جن لاءِ اهي ظاهر ٿيڻ چاهين ٿا, جڏهن ته ساڳين شرطن لاءِ ظاهر نه ٿيو. Adwords ۾ منفي لفظن کي استعمال ڪندي, توھان انھن اشتهارن کي بلاڪ ڪندا توھان جي تلاش جي اصطلاحن لاءِ جيڪي توھان جي مهم سان لاڳاپيل ناھن. اهي لفظ پڻ مثبت نتيجا ڏئي سگھن ٿا, تنهن ڪري توهان کي پڪ ڪرڻ گهرجي ته انهن کي مناسب طور تي استعمال ڪيو وڃي.

توهان انهن شرطن کي بلاڪ ڪري سگهو ٿا جيڪي گراهڪن ۾ تبديل نه ٿيندا. مثال طور, جيڪڏهن توهان ننجا ايئر فريئر جو اشتهار ڏيو ٿا, اصطلاح استعمال نه ڪريو “ايئر فرائير” توهان جي اشتهارن ۾. بدران, جهڙوڪ اصطلاح استعمال ڪريو “ايئر فرائير” يا “ننجا ايئر فرائير” بدران. جڏهن ته عام اصطلاح اڃا به ٽرئفڪ کي هلائي سگهندا, توهان پئسا بچائي سگهو ٿا جيڪڏهن توهان انهن کي مڪمل طور تي بچائي سگهو ٿا. جڏهن منفي لفظن کي استعمال ڪندي, پڪ ڪريو ته انهن کي صرف اشتهار گروپن يا مهمن ۾ استعمال ڪريو جيڪي توهان جا مالڪ آهن.

ناڪاري لفظ ڪجهه به ٿي سگهي ٿو مشهور شخصيتن جي نالن کان وٺي انتهائي مخصوص اصطلاحن تائين. مثال طور, هڪ ناڪاري جملي جو ملندڙ لفظ شايد اشتهارن کي انهن ڳولهن لاءِ ظاهر ٿيڻ کان روڪي سگھي ٿو جن ۾ درست لفظ يا جملا شامل آهن. اهو مددگار آهي جيڪڏهن توهان جو ڪاروبار جرابون وڪڻي ٿو جيڪي راندين لاءِ نوان ۽ فنڪشنل آهن. توھان چاھيو ٿا مقرر ڪرڻ چاھيو ناڪاري ٺيڪ ٺاڪ ملندڙ لفظ ڪمپريشن جرابين لاءِ, مثال طور. توهان پڻ مقرر ڪري سگهو ٿا منفي صحيح ملندڙ لفظن کي مخصوص ڳولا جي اصطلاحن لاءِ اشتهارن کي ڏيکارڻ کان روڪڻ لاءِ.

Adwords جو وڌ ۾ وڌ فائدو ڪيئن ڪجي

ايڊورڊس

If you’re new to Pay-per-click advertising, you may wonder how to make the most of Adwords. This article will introduce you to the basics of Pay-per-click advertising, including Keyword research, بولڻ, ۽ معيار جو نمبر. It will also provide some strategies for making the most of this powerful marketing tool. You’ll learn how to increase your ROI and improve your bottom-line by using AdWords successfully.

Pay-per-click advertising

Pay-per-click advertising is an online marketing strategy that consists of paying a company only when someone clicks on its ad. This strategy is largely associated with search engines such as Google and Bing, and is also used by social media sites. It involves paying a company a predetermined amount to have its ad appear under a particular search phrase. بهرحال, since advertisers only pay when someone clicks on their advert, they must be able to offer the best value for their money.

There are two basic types of pay-per-click advertising: flat-rate and bid-based. Both methods can be beneficial for businesses. In order to select the right pay-per-click model, an advertiser should first decide what their goals are. While advertising on search engines is a great way to get traffic to their website, it can be confusing for beginners. Below are some tips that will help you get started with this digital marketing strategy.

Bidding on Google’s search engine platform is a key part of getting traffic to your website. Bids are calculated by Google based on keyword phrases. When someone searches for a specific keyword or phrase, they will be presented with product grid ads based on their intention to purchase. The higher the click, the lower the price, and the more likely a visitor is to click on your ad.

One of the most important factors in AdwordsCTR is the ad copy. An appealing ad copy will help you stand out among the competition. A low-quality ad, ٻي پاسي, will cost you more money and result in a lower Ad Rank. پر, with the right approach, you can increase your CTR. This is an essential aspect of pay-per-click advertising on Adwords.

لفظي تحقيق

Using buyer personas and researching their needs will help you target the right keywords for your business. Creating a persona outlines what a typical customer wants, the challenges they face, and the things that influence their buying decisions. This information will guide your keyword research. Once you’ve written your persona, use keyword selection tools such as Google Keyword Tool to research related keywords. These tools will help you narrow down a long list of keywords that have the highest chance of ranking.

One of the most important parts of keyword research for AdWords is understanding your audience. Remember that a potential customer’s buying process will vary depending on the type of industry and what they want to purchase. مثال طور, a branding company in London might not be searching for a branding company in New York or Los Angeles. The buyer’s journey will be different depending on the type of business, so keyword research is crucial.

In addition to using Google Keyword Planner, you can also use other keyword research tools. Google’s Keyword Planner tool is particularly helpful for this. It shows how many people are searching for the keyword, how much they’re willing to pay, and how many people are searching for that specific phrase. It also suggests additional keywords for you to research. It helps you build targeted campaigns. Once you’ve identified a few good keywords, you can use them in your campaign.

Using tools such as Alexa’s Keyword Difficulty Tool will allow you to measure the competition and your brand’s authority. This tool assigns each website a Competitive Power score that indicates how authoritative the site is on a keyword results list. Share of Voice is another great tool for measuring authority. The higher a brand’s share of voice, the more it will be regarded as authoritative. This can help you improve your rankings by improving visibility and authority.

ٻُڌائڻ

There are several ways to bid on traffic through Google’s Adwords program. The most common way is cost-per-click, which costs advertisers only for clicks from their ad. CPC is the most expensive method, but it is the most cost-effective if you are trying to target a very specific audience. If you are trying to increase your website traffic, تنهن هوندي به, you should consider CPM bidding. This method will cost less, but it will only show your ad to hundreds of thousands of people.

You can increase your bid on a particular keyword or phrase to maximize your chance of attracting new visitors. You should also consider your overall quality score to determine the most effective bid. This is based on three factors: your website’s content, ad copy, and landing page design. اعلي معيار جو نمبر, the lower the cost per click will be for you. بهرحال, this option is not for everyone. It is highly advisable to follow Google’s guidelines and spend time optimizing your campaign.

You should try to set an initial bid that is conservative. This will give you room to adjust the bid if you see a pattern in your data. You should also aim to meet the advertiser’s expectations for engagement rates and quality traffic. By using this method, you will prevent wasting advertising space and avoiding penalty from Google. When it comes to bid strategies, it is best to stick with what you know, and follow a proven method for maximizing your budget.

آخر ۾, you should pay attention to your competitors’ بوليون. Keep an eye on what keywords are performing best for them and what they offer. Using data from past AdWords campaigns will help you put together the most effective bid. ۽, you will have a better idea of what kind of work is involved. In order to be successful at paid advertising, it is essential to monitor your ads and bids. If you want your campaign to generate a higher ROI, you must pay attention to what your competitors are doing.

معيار جو نمبر

Besides the click-through rate, the quality score is also determined by ad relevance and the experience of the landing page. Ads with similar keywords and ad groups will have different Quality Scores, based on ad creative, landing page and demographic targeting. Ads will adjust their Quality Score when they go live, and Google considers two-thirds of the factors when calculating the score. If you’re using good account structure and do a lot of testing, you can easily reach a quality score of six or seven.

Though it might sound simple, a low Quality Score can cost you a lot more than a high Quality Score. Because it is based on historical data, your ad can achieve a high Quality Score even if it is not highly competitive. خوشقسمتيءَ سان, Google provides data on what to expect, so you can optimize your ad to achieve the highest possible QA score. By understanding what factors affect your ad’s Quality Score, you can improve your ads and get the most out of your advertising budget.

Keyword relevancy is an extremely important factor in the calculation of the Quality Score, and there are several things you can do to improve yours. Relevancy is a big factor, so try to use keywords that are relevant to your website’s niche. The higher the relevancy factor, توهان جو معيار سکور جيترو وڌيڪ هوندو. مثال طور, if you are promoting an e-commerce site, try focusing on relevant keywords related to your niche.

The color of the button and the words on the page’s headline are also important. Changes to these elements can increase conversion rates. Legal Claimant Services, مثال طور, increased their conversion rate by 111.6% after changing the headline on their website. There are many ways to improve your Adwords quality score, but most importantly, you must be aware of the main factors that determine it. The following three factors should all be addressed if you’re serious about increasing your quality score.

ٻيهر ٽارگيٽ ڪرڻ

One of the most effective ways to maximize the effectiveness of your advertising campaigns is through re-targeting. With re-targeting, you can show ads to specific visitors who have visited your site. Your ads will then be displayed across the Google Display Network to these visitors. بهرحال, to get the most benefit from re-targeting, you should segment your website visitors. ائين ڪرڻ, you can compare demographics and use a segmentation tool.

Using retargeting through Adwords is an excellent way to keep in touch with existing customers, and reach new ones. Ads placed on your website through Google Adwords place Script tags on the pages of your website, so that the people who visited your site again see them. This method can be used across social media, including Facebook and Twitter. For maximum results, re-targeting should be a regular part of your business strategy.

You can create audience lists based on specific actions and interests of website visitors. مثال طور, if your website is geared towards people who use Gmail, you can target them with ads that are relevant to their Google accounts. You can also use custom audiences that match the email addresses of website visitors. You can also use conversion tracking to target specific web pages, like product pages, to maximize your return on investment. By combining these two methods, you can maximize your effectiveness through re-targeting with Adwords.

Once your audience has been segmented, you can set up a re-targeting campaign using Google’s ad network. The best method for re-targeting with Adwords is one that is effective for both your website and your business. You can target your audience through different media, including Google Display Network, يوٽيوب, Android apps, ۽ وڌيڪ. Using a re-targeting model helps you measure how much each ad is costing you and which channels are most effective for your business.