Tag: ਐਸਈਓ

There are many aspects to be aware of when using Adwords. ਪ੍ਰਤੀ ਕਲਿੱਕ ਦੀ ਲਾਗਤ, ਗੁਣਵੱਤਾ ਸਕੋਰ, Modified broad match, and negative keywords are just a few. You can find the best way to advertise using these strategies in this article. You’ll also discover the best ways to optimize your campaign and make the most of your budget. Read on to discover the secrets of advertising with Adwords. The secret to a successful campaign is to optimize for both cost and quality.

ਗੁਣਵੱਤਾ ਸਕੋਰ

ਐਡਵਰਡਸ’ ਕੁਆਲਿਟੀ ਸਕੋਰ (QS) is a measurement that determines how relevant and high-quality your adverts are. This system is similar to Google’s organic ranking algorithms. Ads with high QS are more relevant to users and likely to be converted. ਇਸ ਤੋਂ ਇਲਾਵਾ, high QS will lower the cost per click (ਸੀ.ਪੀ.ਸੀ).

Your QS is important because it determines how much you will pay per keyword. Keywords with low QS will result in poor performance and low CTR. Ads with high QS will receive better placement and cost-effectiveness. The quality score is measured on a scale of one to 10. You may want to avoid negative keywords in groupings. ਤੁਹਾਡੇ ਉਦਯੋਗ 'ਤੇ ਨਿਰਭਰ ਕਰਦਾ ਹੈ, your QS may fall below ten, which can increase your costs.

Google’s Quality Score is determined by the relevance of your ads, ਕੀਵਰਡਸ, ਅਤੇ ਲੈਂਡਿੰਗ ਪੰਨਾ. If the Quality Score is high, your ad will be highly relevant to the keyword. ਉਲਟ, if your QS is low, you may not be as relevant as you think it is. It is the main goal of Google to provide the best experience for users and if your ad does not match the content of the site, you will lose potential customers.

To improve your QS, you need to make sure that your ads match the search intent of your users. That means that your keywords should closely relate to what they’re looking for. ਇਸੇ ਤਰ੍ਹਾਂ, the ad copy should be catchy but should not stray from the theme. ਇਸਦੇ ਇਲਾਵਾ, it should be surrounded by relevant search terms and related text. This ensures that your ad copy will be displayed in the best light.

ਸੰਖੇਪ ਵਿੱਚ, quality score is an indicator of how relevant your ads are and how effective they are. The quality score is calculated based on the CPC bid you’ve set. A higher score indicates that your ad is working well and is converting visitors. ਹਾਲਾਂਕਿ, it is important to keep in mind that a higher QS will also lower your cost per click (ਸੀ.ਪੀ.ਸੀ) and increase the amount of conversions you receive.

Modified broad match

Broad match in Adwords can be a bad idea. Ads may be displayed to people who search for unrelated terms, costing advertisers money they don’t have and losing them to other advertisers. You can use a modified broad match to avoid such problems, but you must use the “in” ਜਾਂ “plus” sign in your search term. That is, you can exclude terms like red, pink, and sizes, but you can’t add them to your negatives.

Modified broad match is a middle ground between broad and phrase matches. This option allows you to target a large audience with a limited amount of money. Modified broad match locks individual words within a key phrase using the “+” parameter. It tells Google that the search query must contain that term. If you don’t include the word “plus” in your search term, your ad will be displayed to everyone.

The Modified broad match in Adwords allows you to choose the exact word that triggers your ad. If you want to reach as many people as possible, use broad match. You can also include close variants and synonyms. This type of match allows you to show ad variations that are relevant to the search query. You can even use a combination of broad match and modifiers to target more audiences and narrow your focus.

ਆਮ ਤੌਰ ਤੇ, modified broad match is a better choice when it comes to targeting specific search terms. Modified broad matches are better for smaller markets because there are fewer competitors. They can target specific keywords that have low search volumes. These people are more likely to buy something that’s relevant to them. ਵਿਆਪਕ ਮੈਚ ਦੇ ਮੁਕਾਬਲੇ, modified broad matches tend to have a higher conversion rate. The modified broad match in Adwords can target niche markets.

ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ

Adding negative keywords in your Adwords campaign will keep your website free from unwanted traffic. These keywords can be added at various levels, from the whole campaign to individual ad groups. ਹਾਲਾਂਕਿ, adding negative keywords to the wrong level can mess up your campaign and cause unwanted traffic to appear on your website. Since these keywords are exact matches, make sure that you select the correct level before adding them. Below are some tips to help you make the best use of negative keywords in your Adwords campaign.

The first step is to create a list of negative keywords for your Adwords campaigns. You can create these lists for different clients within the same vertical. To create a list, click the tool icon in the top right corner of the Adwords UI and then select “Shared Library.” You can name the list as you wish. Once you have your list, name it negative keywords and make sure that the match type is accurate.

The next step is to add your negative keywords to your Adwords campaigns. By adding these keywords, you can make sure that your ads are shown to people who are likely to be interested in your products or services. While adding negative keywords will help you control your ad spend, they will also help you streamline your traffic by eliminating wasteful ad campaigns. There are many different ways to use negative keywords in your campaign, but this tutorial will teach you the most effective method.

Another important tip to remember when creating negative keywords for your campaigns is to add misspellings and plural variations. Many misspellings are common in search queries, and by adding plural versions, you will ensure that your negative keywords list is as comprehensive as possible. By adding these negative keywords, you can effectively block ads from appearing for specific phrases and terms. There are other ways to make negative keywords in your campaign. You can include these negative keywords in ad groups and campaigns, such as using phrase match negative and adding them to your ad campaign.

When setting up negative keywords, you should do so on a campaign level. These keywords will block ads from showing for search queries that don’t relate to your products. ਉਦਾਹਰਣ ਲਈ, if you are selling sports shoes, it may be best to use negative keywords on the campaign level. ਹਾਲਾਂਕਿ, this method is not advisable for all advertisers. Make sure to research keywords for your business before setting up negative keywords in Adwords.

Among the many benefits of Google Adwords is that it automatically matches advertisers’ advertising content to publisher’s pages. Adwords allows advertisers to increase traffic to their websites and shares the revenue with the publisher. It also helps publishers monetize their content by monitoring fraudulent clicks. Learn more about Adwords and its benefits. ਵਿਕਲਪਕ ਤੌਰ 'ਤੇ, visit Google’s Adwords support website to learn more. It’s free and very effective!

PPC advertising

Unlike traditional display ads, PPC advertising on Google’s Adwords platform uses a secondary price auction to determine the CPC. A bidder enters an amount (called the “ਬੋਲੀ”) and then waits to see if their ad is selected for display. When they are successful, their ad appears in the search engine results page. Advertisers can target specific locations or devices, and they can set bid modifiers by location.

ਵੱਧ ਤੋਂ ਵੱਧ ਨਤੀਜਿਆਂ ਲਈ, a winning PPC campaign should be based on keyword research and the creation of a landing page optimized for that keyword. Relevant campaigns generate lower costs, since Google is willing to pay less for relevant ads and a satisfying landing page. Split ad groups, ਉਦਾਹਰਣ ਲਈ, can increase the click-through rate and Quality Score of your ads. And finally, the more relevant and well-designed your ad, the more profitable your PPC advertising will be.

PPC advertising is a powerful tool for promoting your business online. It allows advertisers to target a particular audience based on their interest and intent. They can tailor their campaigns to specific geographical locations, devices, ਦਿਨ ਦਾ ਸਮਾਂ, ਅਤੇ ਡਿਵਾਈਸ. With the right targeting, you can easily reach a highly-targeted audience and maximize the effectiveness of your ad campaign. ਹਾਲਾਂਕਿ, you should not do it alone, because it can lead to losses. A professional can help you optimize your PPC campaign to maximize the return on your investment.

ਗੂਗਲ ਐਡਵਰਡਸ

In order to gain exposure through Google AdWords, you need to select keywords and set a maximum bid. Only ads with keywords related to your business will be displayed when people use the keywords. These keywords are likely to lead to conversions. ਹਾਲਾਂਕਿ, there are some factors to consider before starting your campaign. Below are some tips for success. These are not meant to replace your SEO efforts. But they can help you get the most from your advertising campaign.

Know your audience and create ad copy that is compelling and relevant. The ad copy you write should be based on your market research and customer’s interests. Google offers tips and sample ad writing to help you write a catchy ad copy. Once you have done this, you can enter your billing information, promotional codes, and other information. Your advertisement will be published on Google’s website within 48 hours.

ਇਸ ਤੋਂ ਇਲਾਵਾ, you can use the control panel in Adwords to target sites that are part of the Google network. This technique is known as Site-Targeting. You can even show ads to users who have already visited your site. This technique increases your conversion rate. ਅਤੇ, finally, you can control the budget for your campaign. ਪਰ, to maximize the effectiveness of your campaign, make sure to use the most cost-effective ad format.

ਪ੍ਰਤੀ ਕਲਿੱਕ ਦੀ ਲਾਗਤ

The cost per click for Adwords depends on several factors, ਗੁਣਵੱਤਾ ਸਕੋਰ ਸਮੇਤ, ਕੀਵਰਡਸ, ਵਿਗਿਆਪਨ ਪਾਠ, ਅਤੇ ਲੈਂਡਿੰਗ ਪੰਨਾ. These elements should all be relevant to the ads, and the CTR (click-through-rate) should be high. ਜੇਕਰ ਤੁਹਾਡੀ CTR ਉੱਚ ਹੈ, it signals to Google that your site is useful. It is also important to understand the ROI. This article will cover some of the most common factors that impact the cost per click for Adwords.

ਪਹਿਲਾਂ, consider your Return on Investment (ਰਾਜਾ). A cost per click of five dollars for every dollar spent on an ad is a good deal for most businesses, as it means you’re getting five dollars for each ad. This ratio can also be expressed as a cost per acquisition (CPA) of 20 ਪ੍ਰਤੀਸ਼ਤ. If you’re not able to achieve this ratio, try cross-selling to existing customers.

Another way to calculate your cost per click is to multiply the cost of each ad by the number of visitors who clicked on it. Google recommends setting the maximum CPC to $1. Manual cost per click bidding, ਦੂਜੇ ਹਥ੍ਥ ਤੇ, means that you set the maximum CPC yourself. Manual cost per click bidding differs from automated bidding strategies. If you’re unsure of what the maximum CPC is, start by looking up the amount of other advertisers’ ads.

ਗੁਣਵੱਤਾ ਸਕੋਰ

To improve the quality score of your Adwords campaign, you must understand the three components of the quality score. These components include: campaign success, keywords and ad copy. There are a number of ways to increase your Quality Score, and each of these will have an impact on your campaign’s performance. But what if you don’t know what they are? Then don’t worry. I’ll explain how to improve these three components, so you can start seeing results quickly!

ਪਹਿਲਾਂ, determine the CTR. This is the percentage of people who actually click on your ad. ਉਦਾਹਰਣ ਲਈ, if you have 500 impressions for a certain keyword, your Quality Score would be 0.5. ਹਾਲਾਂਕਿ, this number will vary for different keywords. ਇਸ ਲਈ, it can be difficult to judge its effect. A good Quality Score will develop over time. The advantage of a high CTR will become clearer.

The ad copy must be relevant to the keywords. If your ad is triggered by irrelevant keywords, it might look misleading and not even be relevant to the keyword you’ve targeted. The ad copy must be catchy, yet not go off-track in its relevance. ਇਸਦੇ ਇਲਾਵਾ, it should be surrounded by relevant text and search terms. ਇਸ ਪਾਸੇ, your ad will be seen as the most relevant one based on the searcher’s intent.

Split testing

If you’re new to A/B split testing in Adwords, you may wonder how to set it up. It’s simple to set up and uses data driven testing methods to make your AdWords campaigns as effective as possible. Split testing tools like Optmyzr are a great way to test fresh copy on a large scale. This tool helps you choose the best ad format based on historical data and previous A/B tests.

A split test in SEO is a great way to optimize your website for algorithm changes and user experience. Make sure your test is run on a large enough site; if you have only a couple pages or very little organic traffic, the results will be unreliable. A slight increase in search demand can cause inflation, and other factors may have an impact on the results. If you’re unsure how to run a split test, try a statistical SEO split-testing tool like SplitSignal.

Another way to split test in SEO is to make changes to the content of your landing pages. ਉਦਾਹਰਣ ਦੇ ਲਈ, if you’re targeting a specific keyword, you can change the text in your website copy to make it more appealing to the user. If you make a change to one group and see which version gets the most clicks, you’ll know if it’s working or not. This is why split-testing in SEO is important.

ਪ੍ਰਤੀ ਪਰਿਵਰਤਨ ਦੀ ਲਾਗਤ

The Cost Per Acquisition (CPA) and Cost Per Conversion (ਸੀ.ਪੀ.ਸੀ) are two terms that are not the same. CPA is the amount of money needed to sell a product or service to a customer. ਉਦਾਹਰਣ ਲਈ, if a hotel owner wants more bookings, they may use Google Ads to get more leads. ਹਾਲਾਂਕਿ, this figure does not include the cost of acquiring an interested lead or a potential customer. The cost per conversion is the amount a customer actually pays for your service.

ਪ੍ਰਤੀ ਕਲਿੱਕ ਦੀ ਲਾਗਤ (ਸੀ.ਪੀ.ਸੀ) on the search network varies depending on the industry and keyword. Average CPCs are $2.32 per click for the search network, while CPCs for display network advertising are much lower. As with other advertising methods, some keywords cost more than others. Adwords prices vary based on the competition within the market. The most expensive keywords are found in highly competitive industries. ਹਾਲਾਂਕਿ, Adwords is an effective way to promote your online business.

Besides the cost of each conversion, the CPC will also show you how many times the visitor took action. If the prospect clicked on two ads, she should pass the revenue from both into both conversion codes. If the customer bought two products, the CPC will be lower. ਇਸ ਤੋਂ ਇਲਾਵਾ, if a visitor clicks on two different ads, they should buy both of them, meaning a total of PS50. ਇਸ ਲਈ, a good ROI will be greater than PS5 for each click.

When you’re ready to create an ad campaign for your SaaS company, you may be wondering how to get started. There are several aspects to consider, including costs, ਕੀਵਰਡਸ, ਬੋਲੀ, ਅਤੇ ਪਰਿਵਰਤਨ ਟਰੈਕਿੰਗ. If you’re not sure where to start, read our introductory guide to Adwords. This will give you the essential information to get started and get the most out of your ad campaign. You can also get valuable advice and tips from other SaaS marketers.

ਲਾਗਤ

To maximize the effectiveness of your marketing campaign, it is important to manage the costs of Adwords effectively. You can lower the cost of your ads by increasing your quality score. ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ ਦੀ ਵਰਤੋਂ ਕਰਕੇ, you can avoid targeting a high-cost audience and optimize your campaign. In addition to lowering the cost, you can improve the relevancy of your ads. Below are a few tips for maximizing your Quality Score:

Check your keyword costs every day. Tracking the costs of each keyword helps you maintain your marketing budget and identify trends. This information is especially valuable if your competitors are spending a lot of money on the same keywords. ਵੀ, keep in mind that CPC can increase dramatically if you are targeting highly competitive keywords. The most important thing to remember is that Adwords costs will rise as the competition increases, so you must consider the competitiveness of the keyword you’ve chosen.

You can also monitor your conversion rate, which tells you how many times a visitor performs a specific action. ਉਦਾਹਰਣ ਲਈ, if someone clicks on your advertisement and subscribes to your email list, AdWords will create a unique code that will ping servers to correlate that information with the number of clicks on the ad. Divide this total cost by 1,000 to see your total cost per conversion.

There are several factors that affect cost per click, ਪਰ ਆਮ ਤੌਰ 'ਤੇ, the most expensive keywords in AdWords deal with finance, industries that manage large sums of money, and the financial sector. Higher-cost keywords in this category are usually more expensive than other keywords, so if you’re looking to get into the education field or start a treatment center, you should expect to pay high CPCs. The highest-cost keywords include those in finance and education, so make sure you know exactly what you’re getting before you start advertising.

Your maximum cost per click (ਸੀ.ਪੀ.ਸੀ) is the highest amount you think a click is worth, even if that’s not what your average customer pays. ਉਦਾਹਰਣ ਲਈ, Google recommends setting your maximum CPC to $1. ਇਸ ਤੋਂ ਇਲਾਵਾ, you can manually set your maximum CPC, a setting different from automatic bidding strategies. If you have never used AdWords before, it’s time to get started.

ਕੀਵਰਡਸ

While keyword research is an important part of keyword targeting, you need to update it periodically to keep up with changes. This is because audience habits, industries, and target markets are constantly changing. While keyword research can help you create relevant ads, competitors are changing their strategies as well. Keywords that contain two to three words are the best bet. ਹਾਲਾਂਕਿ, keep in mind that there is no single right or wrong answer. Keywords must be relevant to your business and to the theme of your ad and landing page.

Once you have your keyword list, you can try using the Keyword Planner tool. You can export the suggested keywords, but it is a tedious process. You can also use the “Top of page bid” column to find historical top-page bids for your keywords. This tool works on Google’s Display Network, which shows ads next to similar content. You can try the keyword planner to find the best keyword. Once you’ve found a keyword you like, you can then use it in your Adwords campaigns.

When choosing a keyword, keep in mind intent. ਉਦਾਹਰਣ ਦੇ ਲਈ, you want people to click your ads because they’re looking for a solution to a problem. ਹਾਲਾਂਕਿ, this may not be the case when people are searching outside of search engines, ਉਦਾਹਰਣ ਲਈ. They may just be browsing the Internet or looking for education. Choosing a phrase-match keyword gives you the most control over spending and targets specific customers. It also ensures that your ads will appear only for customers searching for the exact phrase.

When choosing a keyword, ਯਾਦ ਰੱਖੋ ਕਿ ਸਾਰੇ ਕੀਵਰਡ ਬਰਾਬਰ ਨਹੀਂ ਬਣਾਏ ਗਏ ਹਨ. While some may seem smart at first, some are not. A search for “wifi ਪਾਸਵਰਡ” indicates that people are looking for a wifi password, not a specific product or service. ਉਦਾਹਰਣ ਲਈ, someone looking for a WiFi password is likely leeching from someone else’s wifi, and you wouldn’t want to advertise your product on their wifi!

Bids

You can adjust your bids on Adwords based on your results. Google has a built-in feature that will help you determine how much to bid on specific keywords. You can use this tool to estimate CPC and position for different bid amounts. The amount you bid may also depend on the budget you have set for your marketing campaign. Listed below are some tips to adjust your Adwords bids to maximize your results.

Know your target audience. By using marketing personas, you can better target your audience with AdWords. ਉਦਾਹਰਣ ਦੇ ਲਈ, you can see their working hours and commute times. ਵੀ, you can know how long they spend at work or leisure. By knowing these things, you can tailor your bids to reflect the trends of your target audience. This is especially useful if you are targeting customers who are most likely to buy products and services related to a specific industry.

Identify the types of ads users are looking for. ਉਦਾਹਰਣ ਲਈ, a user searching for ‘Bike Shop’ from their desktop may be looking for a physical location. ਹਾਲਾਂਕਿ, a person searching for the same query on their mobile device could also be searching for bike parts online. Advertisers who want to reach commuters should target mobile devices instead of desktop or tablet. Most commuters are in research mode and tend to make their final purchase from their desktop or tablet.

Keywords are highly specific to your business and product, so you may have to do some guesswork when you set up your initial bids, but you will be able to adjust them once you have your stats. You can follow a keyword bid guide to set your initial bids and adjust them within the first few weeks after activating your account. You can adjust your keyword bids after determining your budget and target audience.

Depending on the size of your budget, you can choose to set your bids manually or use one of the automated strategies. There are several other ways to optimize your bids on Adwords, but the Maximize Conversions strategy is the most popular. Google uses machine learning to make bids based on your daily budget. ਹਾਲਾਂਕਿ, you should only use this strategy if you have a large budget and want to automate the process of setting bids on Adwords.

ਪਰਿਵਰਤਨ ਟਰੈਕਿੰਗ

You can use AdWords conversion tracking to see how many of your ads are converting. ਆਮ ਤੌਰ 'ਤੇ, you’ll see the number of conversions on your confirmation page when you use the same conversion code for two products. If a prospect clicked on both ads within the last 30 ਦਿਨ, then you should be able to pass the same revenue into both conversion codes. But the number of conversions will differ based on the type of attribution you use.

Conversions aren’t isolated to one customer, so it’s possible to use a different value for each one. ਕਈ ਵਾਰ, these values are used to measure ROI on each ad campaign. You can even use different values for different price points and types of conversions. The value of a conversion must be entered in the corresponding field. ਹਾਲਾਂਕਿ, you may want to use a single conversion value for all of your ads to make sure that you can measure the ROI of each ad.

When setting up Website or Call On-Site conversions, click on the Advanced Settings tab. This will display a Converted Clicks column. You can also view conversion data on multiple levels, including Campaign, Ad Group, Ad, and Keyword. You can also use the conversion tracking data to determine what types of ads are most effective for generating conversions. By monitoring your conversions, you’ll have an accurate picture of your ad performance and use it as a guide for writing future ads.

Setting up AdWords conversion tracking is easy. The first step is setting up your tracking code. You can define a conversion for each of your ads by defining it in relation to the type of activity the user performed. ਉਦਾਹਰਣ ਲਈ, you can choose to track conversions as a contact form submission or a free ebook download. For Ecommerce sites, you might define any purchase as a conversion. Once you’ve set up the code, you can start tracking your ads.

Conversion tracking differs between Google Analytics and AdWords. Google Analytics uses last-click attribution and credits a conversion when the last AdWords click was clicked. ਦੂਜੇ ਹਥ੍ਥ ਤੇ, AdWords attribution will credit the conversions even if you have other forms of interaction with the user before they reach your page. But this method may not be right for your business. ਇਸ ਲਈ, you should use AdWords conversion tracking if you have multiple online marketing channels.

ਜੇ ਤੁਸੀਂ ਆਪਣੀ ਮਾਰਕੀਟਿੰਗ ਮੁਹਿੰਮ ਲਈ ਗੂਗਲ ਐਡਵਰਡਸ ਦੀ ਵਰਤੋਂ ਕਰਨਾ ਚਾਹੁੰਦੇ ਹੋ, ਤੁਹਾਨੂੰ ਇਸ ਬਾਰੇ ਕੁਝ ਬੁਨਿਆਦੀ ਵੇਰਵਿਆਂ ਨੂੰ ਜਾਣਨ ਦੀ ਲੋੜ ਹੋਵੇਗੀ ਕਿ ਇਹ ਕਿਵੇਂ ਕੰਮ ਕਰਦਾ ਹੈ. ਤੁਹਾਨੂੰ ਲਾਗਤ-ਪ੍ਰਤੀ-ਕਲਿੱਕ ਦੀ ਵਰਤੋਂ ਕਰਨੀ ਚਾਹੀਦੀ ਹੈ (ਸੀ.ਪੀ.ਸੀ) ਬੋਲੀ, ਸਾਈਟ ਨੂੰ ਨਿਸ਼ਾਨਾ ਵਿਗਿਆਪਨ, ਅਤੇ ਤੁਹਾਡੀਆਂ ਕਲਿਕ-ਥਰੂ ਦਰਾਂ ਨੂੰ ਵਧਾਉਣ ਲਈ ਮੁੜ-ਨਿਸ਼ਾਨਾ ਬਣਾਉਣਾ. ਸ਼ੁਰੂ ਕਰਨ ਲਈ, AdWords ਦੀਆਂ ਸਭ ਤੋਂ ਮਹੱਤਵਪੂਰਨ ਵਿਸ਼ੇਸ਼ਤਾਵਾਂ ਨੂੰ ਖੋਜਣ ਲਈ ਇਸ ਲੇਖ ਨੂੰ ਪੜ੍ਹੋ. ਇਸ ਲੇਖ ਨੂੰ ਪੜ੍ਹਨ ਤੋਂ ਬਾਅਦ, ਤੁਹਾਨੂੰ ਇੱਕ ਸਫਲ ਮੁਹਿੰਮ ਬਣਾਉਣ ਦੇ ਯੋਗ ਹੋਣਾ ਚਾਹੀਦਾ ਹੈ.

ਲਾਗਤ-ਪ੍ਰਤੀ-ਕਲਿੱਕ (ਸੀ.ਪੀ.ਸੀ) ਬੋਲੀ

ਲਾਗਤ-ਪ੍ਰਤੀ-ਕਲਿੱਕ ਬੋਲੀ ਇੱਕ ਪ੍ਰਭਾਵਸ਼ਾਲੀ PPC ਮੁਹਿੰਮ ਦਾ ਇੱਕ ਮਹੱਤਵਪੂਰਨ ਹਿੱਸਾ ਹੈ. ਤੁਹਾਡੀ ਲਾਗਤ-ਪ੍ਰਤੀ-ਕਲਿੱਕ ਘਟਾ ਕੇ, ਤੁਸੀਂ ਆਪਣੇ ਟ੍ਰੈਫਿਕ ਅਤੇ ਪਰਿਵਰਤਨ ਪੱਧਰ ਨੂੰ ਵਧਾ ਸਕਦੇ ਹੋ. CPC ਤੁਹਾਡੀ ਬੋਲੀ ਦੁਆਰਾ ਅਤੇ ਇੱਕ ਫਾਰਮੂਲੇ ਦੁਆਰਾ ਨਿਰਧਾਰਤ ਕੀਤਾ ਜਾਂਦਾ ਹੈ ਜੋ ਵਿਗਿਆਪਨ ਗੁਣਵੱਤਾ ਨੂੰ ਧਿਆਨ ਵਿੱਚ ਰੱਖਦਾ ਹੈ, ਵਿਗਿਆਪਨ ਦਰਜਾ, ਅਤੇ ਐਕਸਟੈਂਸ਼ਨਾਂ ਅਤੇ ਹੋਰ ਵਿਗਿਆਪਨ ਫਾਰਮੈਟਾਂ ਦੇ ਅਨੁਮਾਨਿਤ ਪ੍ਰਭਾਵ. ਇਹ ਪ੍ਰਕਿਰਿਆ ਕਈ ਕਾਰਕਾਂ 'ਤੇ ਅਧਾਰਤ ਹੈ, ਤੁਹਾਡੀ ਵੈੱਬਸਾਈਟ ਦੀ ਕਿਸਮ ਅਤੇ ਇਸਦੀ ਸਮੱਗਰੀ ਸਮੇਤ.

ਹਰੇਕ ਸਾਈਟ ਲਈ ਸੀਪੀਸੀ ਬੋਲੀ ਦੀਆਂ ਰਣਨੀਤੀਆਂ ਵੱਖਰੀਆਂ ਹਨ. ਕੁਝ ਹੱਥੀਂ ਬੋਲੀ ਦੀ ਵਰਤੋਂ ਕਰਦੇ ਹਨ ਜਦੋਂ ਕਿ ਦੂਸਰੇ ਸਵੈਚਲਿਤ ਰਣਨੀਤੀਆਂ 'ਤੇ ਨਿਰਭਰ ਕਰਦੇ ਹਨ. ਦੋਵਾਂ ਦੇ ਫਾਇਦੇ ਅਤੇ ਨੁਕਸਾਨ ਹਨ. ਸਵੈਚਲਿਤ ਬੋਲੀ ਦੇ ਸਭ ਤੋਂ ਮਹੱਤਵਪੂਰਨ ਫਾਇਦਿਆਂ ਵਿੱਚੋਂ ਇੱਕ ਇਹ ਹੈ ਕਿ ਇਹ ਹੋਰ ਕੰਮਾਂ ਲਈ ਸਮਾਂ ਖਾਲੀ ਕਰਦਾ ਹੈ. ਇੱਕ ਚੰਗੀ ਰਣਨੀਤੀ ਤੁਹਾਡੀਆਂ ਲਾਗਤਾਂ ਨੂੰ ਅਨੁਕੂਲ ਬਣਾਉਣ ਅਤੇ ਵਧੀਆ ਨਤੀਜੇ ਪ੍ਰਾਪਤ ਕਰਨ ਵਿੱਚ ਤੁਹਾਡੀ ਮਦਦ ਕਰੇਗੀ. ਇੱਕ ਵਾਰ ਜਦੋਂ ਤੁਸੀਂ ਆਪਣੀ ਮੁਹਿੰਮ ਸੈਟ ਅਪ ਕਰ ਲੈਂਦੇ ਹੋ ਅਤੇ ਆਪਣੀਆਂ ਬੋਲੀਆਂ ਨੂੰ ਅਨੁਕੂਲਿਤ ਕਰ ਲੈਂਦੇ ਹੋ, ਤੁਸੀਂ ਆਪਣੀ ਦਿੱਖ ਨੂੰ ਵਧਾਉਣ ਅਤੇ ਆਪਣੇ ਟ੍ਰੈਫਿਕ ਨੂੰ ਬਦਲਣ ਦੇ ਰਾਹ 'ਤੇ ਹੋਵੋਗੇ.

ਇੱਕ ਘੱਟ CPC ਤੁਹਾਨੂੰ ਤੁਹਾਡੇ ਬਜਟ ਲਈ ਵਧੇਰੇ ਕਲਿੱਕ ਪ੍ਰਾਪਤ ਕਰਨ ਦੀ ਇਜਾਜ਼ਤ ਦਿੰਦਾ ਹੈ, ਅਤੇ ਕਲਿੱਕਾਂ ਦੀ ਵੱਧ ਗਿਣਤੀ ਦਾ ਮਤਲਬ ਤੁਹਾਡੀ ਵੈੱਬਸਾਈਟ ਲਈ ਵਧੇਰੇ ਸੰਭਾਵੀ ਲੀਡਾਂ ਹਨ. ਇੱਕ ਘੱਟ CPC ਸੈੱਟ ਕਰਕੇ, ਤੁਸੀਂ ਹੋਰ ਤਰੀਕਿਆਂ ਨਾਲੋਂ ਉੱਚ ROI ਪ੍ਰਾਪਤ ਕਰਨ ਦੇ ਯੋਗ ਹੋਵੋਗੇ. ਅੰਗੂਠੇ ਦਾ ਇੱਕ ਚੰਗਾ ਨਿਯਮ ਤੁਹਾਡੀ ਬੋਲੀ ਨੂੰ ਔਸਤ ਵਿਕਰੀ 'ਤੇ ਅਧਾਰਤ ਕਰਨਾ ਹੈ ਜੋ ਤੁਸੀਂ ਪ੍ਰਤੀ ਮਹੀਨਾ ਕਰਨ ਦੀ ਉਮੀਦ ਕਰਦੇ ਹੋ. ਜਿੰਨੇ ਜ਼ਿਆਦਾ ਪਰਿਵਰਤਨ ਤੁਸੀਂ ਪ੍ਰਾਪਤ ਕਰਦੇ ਹੋ, ਤੁਹਾਡਾ ROI ਜਿੰਨਾ ਉੱਚਾ ਹੋਵੇਗਾ.

ਸੈਂਕੜੇ ਹਜ਼ਾਰਾਂ ਕੀਵਰਡਸ ਉਪਲਬਧ ਹਨ, ਲਾਗਤ-ਪ੍ਰਤੀ-ਕਲਿੱਕ ਬੋਲੀ ਇੱਕ ਸਫਲ PPC ਮੁਹਿੰਮ ਦਾ ਇੱਕ ਜ਼ਰੂਰੀ ਪਹਿਲੂ ਹੈ. ਹਾਲਾਂਕਿ ਹਰ ਉਦਯੋਗ ਲਈ ਉੱਚ ਸੀਪੀਸੀ ਦੀ ਲੋੜ ਨਹੀਂ ਹੈ, ਉੱਚ ਲਾਗਤ ਉਹਨਾਂ ਨੂੰ ਹੋਰ ਕਿਫਾਇਤੀ ਬਣਾ ਸਕਦੀ ਹੈ. ਉਦਾਹਰਣ ਲਈ, ਜੇਕਰ ਕੋਈ ਕਾਰੋਬਾਰ ਉੱਚ-ਮੁੱਲ ਵਾਲੇ ਉਤਪਾਦ ਦੀ ਪੇਸ਼ਕਸ਼ ਕਰਦਾ ਹੈ, ਇਹ ਉੱਚ ਸੀਪੀਸੀ ਦਾ ਭੁਗਤਾਨ ਕਰਨ ਦੇ ਸਮਰੱਥ ਹੈ. ਇਸ ਦੇ ਤੁਲਣਾ ਵਿਚ, ਉੱਚ ਔਸਤ ਲਾਗਤ ਪ੍ਰਤੀ ਕਲਿੱਕ ਵਾਲੇ ਉਦਯੋਗ ਗਾਹਕਾਂ ਦੇ ਜੀਵਨ ਕਾਲ ਦੇ ਮੁੱਲ ਦੇ ਕਾਰਨ ਉੱਚ ਸੀਪੀਸੀ ਦਾ ਭੁਗਤਾਨ ਕਰ ਸਕਦੇ ਹਨ.

ਤੁਹਾਡੇ ਦੁਆਰਾ ਪ੍ਰਤੀ ਕਲਿਕ ਖਰਚ ਕੀਤੇ ਜਾਣ ਵਾਲੇ ਪੈਸੇ ਦੀ ਮਾਤਰਾ ਕਈ ਕਾਰਕਾਂ 'ਤੇ ਨਿਰਭਰ ਕਰਦੀ ਹੈ, ਗੁਣਵੱਤਾ ਸਕੋਰ ਅਤੇ ਕੀਵਰਡ ਪ੍ਰਸੰਗਿਕਤਾ ਸਮੇਤ. ਜੇ ਤੁਹਾਡਾ ਕੀਵਰਡ ਤੁਹਾਡੇ ਕਾਰੋਬਾਰ ਦੇ ਟਾਰਗੇਟ ਮਾਰਕੀਟ ਨਾਲ ਸਬੰਧਤ ਨਹੀਂ ਹੈ, ਤੁਹਾਡੀ ਬੋਲੀ ਵਧ ਸਕਦੀ ਹੈ 25 ਪ੍ਰਤੀਸ਼ਤ ਜਾਂ ਵੱਧ. ਇੱਕ ਉੱਚ CTR ਇੱਕ ਸੂਚਕ ਹੈ ਕਿ ਤੁਹਾਡਾ ਵਿਗਿਆਪਨ ਢੁਕਵਾਂ ਹੈ. ਇਹ ਤੁਹਾਡੀ ਔਸਤ ਘਟਾਉਂਦੇ ਹੋਏ ਤੁਹਾਡੀ CPC ਨੂੰ ਵਧਾ ਸਕਦਾ ਹੈ. ਸੀ.ਪੀ.ਸੀ. ਸਮਾਰਟ PPC ਮਾਰਕਿਟ ਜਾਣਦੇ ਹਨ ਕਿ CPC ਬੋਲੀ ਸਿਰਫ਼ ਕੀਵਰਡਸ ਬਾਰੇ ਨਹੀਂ ਹੈ, ਪਰ ਹੋਰ ਕਾਰਕਾਂ ਦਾ ਸੁਮੇਲ.

ਜਦੋਂ ਐਡਵਰਡਸ ਲਈ ਸੀਪੀਸੀ ਬੋਲੀ, ਤੁਸੀਂ ਆਪਣੇ ਇਸ਼ਤਿਹਾਰ ਦੇ ਮੁੱਲ ਦੇ ਆਧਾਰ 'ਤੇ ਹਰੇਕ ਕਲਿੱਕ ਲਈ ਪ੍ਰਕਾਸ਼ਕ ਨੂੰ ਇੱਕ ਨਿਸ਼ਚਿਤ ਰਕਮ ਅਦਾ ਕਰਦੇ ਹੋ. ਉਦਾਹਰਣ ਦੇ ਲਈ, ਜੇਕਰ ਤੁਸੀਂ ਇੱਕ ਹਜ਼ਾਰ ਡਾਲਰ ਦੀ ਬੋਲੀ ਲਗਾਉਂਦੇ ਹੋ ਅਤੇ ਇੱਕ ਕਲਿੱਕ ਪ੍ਰਾਪਤ ਕਰਦੇ ਹੋ, ਜੇਕਰ ਤੁਸੀਂ Bing ਵਰਗੇ ਵਿਗਿਆਪਨ ਨੈੱਟਵਰਕ ਦੀ ਵਰਤੋਂ ਕਰਦੇ ਹੋ ਤਾਂ ਤੁਸੀਂ ਉਸ ਨਾਲੋਂ ਵੱਧ ਕੀਮਤ ਅਦਾ ਕਰੋਗੇ. ਇਹ ਰਣਨੀਤੀ ਤੁਹਾਨੂੰ ਵਧੇਰੇ ਗਾਹਕਾਂ ਅਤੇ ਘੱਟ ਲਾਗਤ-ਪ੍ਰਤੀ-ਕਲਿੱਕ ਤੱਕ ਪਹੁੰਚਣ ਵਿੱਚ ਮਦਦ ਕਰਦੀ ਹੈ.

ਸਾਈਟ ਨੂੰ ਨਿਸ਼ਾਨਾ ਵਿਗਿਆਪਨ

ਜਗ੍ਹਾ 'ਤੇ ਸਾਈਟ ਟਾਰਗੇਟਿੰਗ ਦੇ ਨਾਲ, ਗੂਗਲ ਦੇ ਵਿਗਿਆਪਨਕਰਤਾ ਉਹਨਾਂ ਵੈਬਸਾਈਟਾਂ ਦੀ ਚੋਣ ਕਰਨ ਦੇ ਯੋਗ ਹੁੰਦੇ ਹਨ ਜਿਨ੍ਹਾਂ 'ਤੇ ਉਹਨਾਂ ਦੇ ਵਿਗਿਆਪਨ ਦਿਖਾਈ ਦੇਣਗੇ. ਪੇ-ਪ੍ਰਤੀ-ਕਲਿੱਕ ਵਿਗਿਆਪਨ ਦੇ ਉਲਟ, ਸਾਈਟ ਟਾਰਗੇਟਿੰਗ ਇਸ਼ਤਿਹਾਰ ਦੇਣ ਵਾਲਿਆਂ ਨੂੰ ਖਾਸ ਸਮੱਗਰੀ ਸਾਈਟਾਂ ਨੂੰ ਨਿਸ਼ਾਨਾ ਬਣਾਉਣ ਦੀ ਆਗਿਆ ਦਿੰਦੀ ਹੈ. ਜਦਕਿ ਭੁਗਤਾਨ-ਪ੍ਰਤੀ-ਕਲਿੱਕ ਵਿਗਿਆਪਨ ਉਹਨਾਂ ਇਸ਼ਤਿਹਾਰ ਦੇਣ ਵਾਲਿਆਂ ਲਈ ਬਹੁਤ ਵਧੀਆ ਹੈ ਜੋ ਜਾਣਦੇ ਹਨ ਕਿ ਉਹਨਾਂ ਦੇ ਗਾਹਕ ਕੀ ਲੱਭ ਰਹੇ ਹਨ, ਇਹ ਸੰਭਾਵੀ ਮਾਰਕੀਟ ਸ਼ੇਅਰ ਨੂੰ ਅਣਵਰਤਿਆ ਛੱਡ ਦਿੰਦਾ ਹੈ. ਤੁਹਾਡੇ ਇਸ਼ਤਿਹਾਰਾਂ ਨੂੰ ਵੱਖਰਾ ਬਣਾਉਣ ਲਈ ਇੱਥੇ ਕੁਝ ਸੁਝਾਅ ਦਿੱਤੇ ਗਏ ਹਨ:

ਤੁਹਾਡੀਆਂ ਪਰਿਵਰਤਨ ਦਰਾਂ ਨੂੰ ਵੱਧ ਤੋਂ ਵੱਧ ਕਰਨ ਦਾ ਪਹਿਲਾ ਕਦਮ ਸਹੀ ਸਾਈਟ-ਨਿਸ਼ਾਨਾ ਵਿਗਿਆਪਨ ਰਚਨਾਤਮਕ ਦੀ ਚੋਣ ਕਰਨਾ ਹੈ. ਕਿਸੇ ਖਾਸ ਸਾਈਟ ਦੀ ਸਮਗਰੀ ਨਾਲ ਸੰਬੰਧਿਤ ਵਿਗਿਆਪਨਾਂ ਦੇ ਰੂਪਾਂਤਰਣ ਦੀ ਜ਼ਿਆਦਾ ਸੰਭਾਵਨਾ ਹੋਵੇਗੀ. ਦਰਸ਼ਕ ਬਰਨਆਉਟ ਤੋਂ ਬਚਣ ਲਈ ਇੱਕ ਸਾਈਟ-ਵਿਸ਼ੇਸ਼ ਰਚਨਾਤਮਕ ਚੁਣੋ, ਇਹ ਉਦੋਂ ਹੁੰਦਾ ਹੈ ਜਦੋਂ ਦਰਸ਼ਕ ਉਹੀ ਇਸ਼ਤਿਹਾਰ ਦੇਖ ਕੇ ਥੱਕ ਜਾਂਦੇ ਹਨ. ਇਹ ਖਾਸ ਤੌਰ 'ਤੇ ਮਹੱਤਵਪੂਰਨ ਹੁੰਦਾ ਹੈ ਜਦੋਂ ਘੱਟ ਪੜ੍ਹਨ ਦੀ ਸਮਝ ਦੇ ਪੱਧਰਾਂ ਵਾਲੇ ਲੋਕਾਂ ਲਈ ਇਸ਼ਤਿਹਾਰ ਦਿੰਦੇ ਹੋ. ਇਹੀ ਕਾਰਨ ਹੈ ਕਿ ਵਿਗਿਆਪਨ ਰਚਨਾਤਮਕ ਨੂੰ ਨਿਯਮਿਤ ਤੌਰ 'ਤੇ ਬਦਲਣਾ ਮਦਦ ਕਰ ਸਕਦਾ ਹੈ.

ਮੁੜ-ਨਿਸ਼ਾਨਾ

ਐਡਵਰਡਸ ਨਾਲ ਮੁੜ-ਨਿਸ਼ਾਨਾ ਦੀ ਵਰਤੋਂ ਕਰਨਾ ਬਹੁਤ ਪ੍ਰਭਾਵਸ਼ਾਲੀ ਹੋ ਸਕਦਾ ਹੈ. ਇਸਦੀ ਵਰਤੋਂ ਸੰਭਾਵੀ ਗਾਹਕਾਂ ਨੂੰ ਤੁਹਾਡੀ ਵੈਬਸਾਈਟ 'ਤੇ ਆਕਰਸ਼ਿਤ ਕਰਨ ਲਈ ਕੀਤੀ ਜਾ ਸਕਦੀ ਹੈ. ਫੇਸਬੁੱਕ ਤੋਂ ਵੱਧ ਹੈ 75% ਮੋਬਾਈਲ ਉਪਭੋਗਤਾਵਾਂ ਦਾ, ਟਵਿੱਟਰ 'ਤੇ ਤੁਹਾਡੀ ਮੌਜੂਦਗੀ ਨੂੰ ਵਧਾਉਣ ਲਈ ਇਸਨੂੰ ਇੱਕ ਵਧੀਆ ਵਿਕਲਪ ਬਣਾਉਣਾ. ਇਸਦੇ ਇਲਾਵਾ, ਤੁਸੀਂ ਐਡਵਰਡਸ ਦਾ ਲਾਭ ਲੈ ਸਕਦੇ ਹੋ’ ਤੁਹਾਡੇ ਦਰਸ਼ਕਾਂ ਦਾ ਧਿਆਨ ਖਿੱਚਣ ਲਈ ਮੋਬਾਈਲ-ਅਨੁਕੂਲ ਫਾਰਮੈਟ. ਇਸ ਪਾਸੇ, ਤੁਸੀਂ ਉਹਨਾਂ ਨੂੰ ਗਾਹਕਾਂ ਵਿੱਚ ਬਦਲ ਸਕਦੇ ਹੋ. ਮੁੜ-ਨਿਸ਼ਾਨਾ ਲਈ ਫੇਸਬੁੱਕ ਅਤੇ ਟਵਿੱਟਰ ਦੀ ਵਰਤੋਂ ਕਰਨਾ ਇਸ ਸ਼ਕਤੀਸ਼ਾਲੀ ਵਿਗਿਆਪਨ ਤਕਨੀਕ ਦਾ ਵੱਧ ਤੋਂ ਵੱਧ ਲਾਭ ਉਠਾਉਣ ਦਾ ਵਧੀਆ ਤਰੀਕਾ ਹੈ.

ਐਡਵਰਡਸ ਨਾਲ ਮੁੜ-ਨਿਸ਼ਾਨਾ ਬਣਾਉਣ ਦੇ ਬਹੁਤ ਸਾਰੇ ਫਾਇਦੇ ਹਨ. ਇਹ ਤੁਹਾਡੇ ਮੌਜੂਦਾ ਗਾਹਕਾਂ ਦੇ ਸੰਪਰਕ ਵਿੱਚ ਰਹਿਣ ਅਤੇ ਨਵੇਂ ਗਾਹਕਾਂ ਤੱਕ ਪਹੁੰਚਣ ਵਿੱਚ ਤੁਹਾਡੀ ਮਦਦ ਕਰਦਾ ਹੈ. ਆਪਣੀ ਵੈੱਬਸਾਈਟ 'ਤੇ ਸਕ੍ਰਿਪਟ ਟੈਗ ਲਗਾ ਕੇ, ਜਿਹੜੇ ਲੋਕ ਅਤੀਤ ਵਿੱਚ ਤੁਹਾਡੀ ਸਾਈਟ 'ਤੇ ਗਏ ਹਨ, ਉਹ ਤੁਹਾਡੇ ਵਿਗਿਆਪਨ ਦੁਬਾਰਾ ਦੇਖਣਗੇ, ਦੁਹਰਾਓ ਕਾਰੋਬਾਰ ਪੈਦਾ ਕਰਨਾ. ਗੂਗਲ ਤੁਹਾਨੂੰ ਵੱਖ-ਵੱਖ ਸੋਸ਼ਲ ਮੀਡੀਆ ਚੈਨਲਾਂ ਵਿੱਚ ਐਡਵਰਡਸ ਦੇ ਨਾਲ ਮੁੜ-ਨਿਸ਼ਾਨਾ ਦੀ ਵਰਤੋਂ ਕਰਨ ਦੀ ਵੀ ਇਜਾਜ਼ਤ ਦਿੰਦਾ ਹੈ, ਫੇਸਬੁੱਕ ਸਮੇਤ, ਟਵਿੱਟਰ, ਅਤੇ YouTube.

Google Ads ਨਾਮਕ ਕੋਡ ਦੀ ਵਰਤੋਂ ਕਰਦਾ ਹੈ “ਮੁੜ ਨਿਸ਼ਾਨਾ ਬਣਾਉਣਾ” ਜੋ ਵਿਗਿਆਪਨ ਭੇਜਣ ਲਈ ਵਿਜ਼ਟਰ ਦੇ ਬ੍ਰਾਊਜ਼ਰ ਨਾਲ ਕੰਮ ਕਰਦਾ ਹੈ. ਕੋਡ ਵੈੱਬਸਾਈਟ ਵਿਜ਼ਟਰ ਦੀ ਸਕ੍ਰੀਨ 'ਤੇ ਨਹੀਂ ਦਿਖਾਈ ਦਿੰਦਾ ਹੈ, ਪਰ ਇਹ ਉਪਭੋਗਤਾ ਦੇ ਬ੍ਰਾਉਜ਼ਰ ਨਾਲ ਸੰਚਾਰ ਕਰਦਾ ਹੈ. ਇਹ ਨੋਟ ਕਰਨਾ ਮਹੱਤਵਪੂਰਨ ਹੈ ਕਿ ਹਰ ਇੰਟਰਨੈਟ ਉਪਭੋਗਤਾ ਕੂਕੀਜ਼ ਨੂੰ ਅਯੋਗ ਕਰ ਸਕਦਾ ਹੈ, ਜੋ ਔਨਲਾਈਨ ਮਾਰਕੀਟਿੰਗ ਦੇ ਅਨੁਭਵ ਨੂੰ ਘੱਟ ਵਿਅਕਤੀਗਤ ਬਣਾਵੇਗਾ. ਉਹ ਵੈੱਬਸਾਈਟਾਂ ਜਿਨ੍ਹਾਂ 'ਤੇ ਪਹਿਲਾਂ ਤੋਂ ਹੀ Google ਵਿਸ਼ਲੇਸ਼ਣ ਟੈਗ ਸਥਾਪਤ ਹੈ, ਉਹ Google Ads ਮੁੜ-ਨਿਸ਼ਾਨਾ ਕੋਡ ਨੂੰ ਸ਼ਾਮਲ ਕਰਨਾ ਛੱਡ ਸਕਦੀਆਂ ਹਨ.

ਐਡਵਰਡਸ ਦੇ ਨਾਲ ਮੁੜ-ਨਿਸ਼ਾਨਾ ਬਣਾਉਣ ਲਈ ਇੱਕ ਹੋਰ ਤਕਨੀਕ ਸੂਚੀ-ਅਧਾਰਿਤ ਮੁੜ-ਨਿਸ਼ਾਨਾ ਹੈ. ਇਸ ਕਿਸਮ ਦੇ ਮੁੜ-ਨਿਸ਼ਾਨਾ ਵਿੱਚ, ਉਪਭੋਗਤਾ ਪਹਿਲਾਂ ਹੀ ਇੱਕ ਵੈਬਸਾਈਟ 'ਤੇ ਜਾ ਚੁੱਕੇ ਹਨ ਅਤੇ ਇੱਕ ਪੋਸਟ-ਕਲਿੱਕ ਲੈਂਡਿੰਗ ਪੰਨੇ 'ਤੇ ਕਲਿੱਕ ਕਰ ਚੁੱਕੇ ਹਨ. ਇਹ ਨਿਸ਼ਾਨਾ ਵਿਗਿਆਪਨ ਸੈਲਾਨੀਆਂ ਨੂੰ ਖਰੀਦਦਾਰੀ ਕਰਨ ਜਾਂ ਗਾਹਕੀ ਵਿੱਚ ਅੱਪਗ੍ਰੇਡ ਕਰਨ ਲਈ ਉਤਸ਼ਾਹਿਤ ਕਰ ਸਕਦੇ ਹਨ. ਐਡਵਰਡਸ ਨਾਲ ਮੁੜ-ਨਿਸ਼ਾਨਾ ਉੱਚ-ਗੁਣਵੱਤਾ ਲੀਡ ਬਣਾਉਣ ਲਈ ਇੱਕ ਸ਼ਾਨਦਾਰ ਰਣਨੀਤੀ ਹੈ.

There are many ways to improve your Adwords ads. You can copy and paste existing ads into your account, or check both boxes to make changes. After you’ve copied and pasted, you can compare your copy and headline to other ads. If the copy isn’t working, try rewriting it and check your conversion rates. You may even want to make some tweaks to the copy, ਵੀ. Here are some tips to improve your Adwords campaign:

ਪ੍ਰਤੀ ਕਲਿੱਕ ਦੀ ਲਾਗਤ

While CPC is a vital element of online advertising, there are some ways to keep costs under control. By using Google AdWords, you can place ads on any website based on any word or phrase. ਤੁਹਾਡੇ ਕਾਰੋਬਾਰ ਦੀ ਕਿਸਮ ਦੀ ਪਰਵਾਹ ਕੀਤੇ ਬਿਨਾਂ, you should keep a close eye on Google’s charges to avoid going overboard. Listed below are some helpful tips to keep in mind when determining your cost per click.

The cost per click for Adwords varies based on the product being advertised. Most online advertising platforms are auction-based, meaning that advertisers pay based on the number of clicks they receive. The higher the bidders’ ਬੋਲੀ, the more likely their ads will be seen in the news feed. If your business is looking for high traffic, higher CPCs can help you increase your visibility. You can use Google Analytics to see which keywords are converting the best.

The ideal cost per click will depend on your ROI target. Many businesses consider a five-to-one ratio acceptable when using cost per impression (CPI) ਵਿਗਿਆਪਨ. Another way to look at cost per click is as the percentage of clicks to revenue. By increasing the average customer value, your CPC will be higher. Aim to maximize the return on investment (ਰਾਜਾ).

To increase CPC for your Adwords campaign, consider improving the ROI of your other marketing channels. Achieving this goal will allow you to take advantage of retargeting ads on social media and direct referrals. ਇਸ ਤੋਂ ਇਲਾਵਾ, email can work alongside all of your other marketing channels, increasing your business and reducing costs. You can manage your budget while maximizing your ROI by working with Customer Acquisition Cost. ਇਸ ਲਈ, ਤੁਸੀਂ ਕਿਸ ਦੀ ਉਡੀਕ ਕਰ ਰਹੇ ਹੋ?

ਪ੍ਰਤੀ ਪ੍ਰਾਪਤੀ ਦੀ ਲਾਗਤ

CPA, or cost per acquisition, measures the total cost of acquiring a customer. The conversion event may be a purchase, form submission, application download, or request for a callback. Cost per acquisition is often used to measure the effectiveness of social media, email marketing, and paid advertising. While SEO does not have direct advertising costs, it is possible to get a better idea of the effectiveness of email marketing by calculating the CPA per action.

While CPA is important to any marketing campaign, it is difficult to compare against a standard benchmark. It varies widely based on the product, ਉਦਯੋਗ, and price. The lower the cost per acquisition, the better your ad campaign is. To calculate your own CPA, you should calculate a number of metrics, including the bounce rate and unique visits. If your CPA is high, your marketing strategy may need to be adjusted.

You can also calculate CPA for businesses without products or services. These businesses can track conversions, such as form fills and demo signups, using forms. ਹਾਲਾਂਕਿ, there is no standard for determining the ideal cost per acquisition, as each online business has different products, ਕੀਮਤਾਂ, ਹਾਸ਼ੀਏ, ਓਪਰੇਟਿੰਗ ਖਰਚੇ, and ad campaigns. The best way to calculate CPA is to track how many conversions your ad campaign generates.

CPA is a common way to track success in search engine marketing. It helps determine how much you spend to acquire a new customer. The CPA is usually calculated for the first conversion, such as a form signup or demo subscription. You can also track and measure the effectiveness of your ads and determine how much they cost to get. The more conversions you get, the less you’ll pay in the long run.

Conversion rate

If you are looking to increase your conversion rate on Adwords, there are some things you should do to improve it. ਪਹਿਲਾਂ, you need to understand what conversion rate is. Conversion rate in Google Adwords is the percentage of visitors who click on your ad and then convert. This conversion rate can be anything from 10% ਨੂੰ 30%. The best conversion rate is three to five times higher than the industry average. ਤੁਹਾਡੀ ਪਰਿਵਰਤਨ ਦਰ ਨੂੰ ਵਧਾਉਣ ਲਈ, you should experiment with different offers and test the flow of your website. This will help you to understand what is working and what isn’t. ਇਸ ਤੋਂ ਇਲਾਵਾ, you can take advantage of remarketing to recapture visitors who have expressed interest in your products.

ਆਮ ਤੌਰ 'ਤੇ, every advertiser should aim for a conversion rate of at least 2.00%. This means that for every 100 website visitors, at least two should fill out a contact form. For B2B companies, this rate should be above two. For e-commerce websites, it should be two orders per hundred visitors. ਹਾਲਾਂਕਿ, there are certain circumstances when a visitor does not fill out a form, but the conversion should still count. Regardless of the case, a high conversion rate on Adwords will increase your business and boost your ROI.

Another important factor in improving conversion rate is to focus on your ideal customers. By focusing on the right audience, you will be able to capture the bottom of the funnel traffic that you are looking for. While many advertisers spend a lot of money on advertising, only a small percentage actually convert. If you focus on the right audience, you’ll be able to maximize your revenue and decrease your costs. When you have the right customers, your conversion rate will skyrocket!

ਕੀਵਰਡ ਖੋਜ

If you want your advertising campaign to be as effective as possible, it is important to understand the importance of keyword research. A wrong keyword selection will waste your time and effort, as people who search for it are unlikely to be searching for your product. Using a specific set of keywords will ensure you reach your target audience. Here are some tips to make your keyword research process easy. – Learn about the buyer persona. A buyer persona is a group of keywords that signals similar searcher intent. It can help you target a specific audience, and craft content accordingly.

– Know your audience. Keyword research gives you the insight you need to determine your target audience’s needs. It also helps you find out which keywords are most relevant for your website, and which are most competitive. This information can be useful for your content strategy and your overall marketing strategy. ਕਈ ਵਾਰ, people search for solutions online, and using relevant keywords can help you target the right audience. The more targeted your content is, the more traffic you can expect to get.

– Know your competition. Using keyword research tools, you can find out what your competitors are targeting and how competitive they are. Make sure you choose keywords that are not overly competitive or too generic. Choose niches with high traffic volume. Relevant phrases will attract a high number of people. ਅੰਤ ਵਿੱਚ, compare your keywords to your competitors’ content and positioning. Once you have a clear idea of your audience’s needs, you can start writing content to fulfill those needs.

Creating a compelling ad

Creating a good advertisement is essential if you want your business to stand out from the rest. A good advertisement must be relevant and versatile, and answer a question that the reader may have about your product or service. Creating an ad is easy and challenging, because the digital world has so many guidelines and tools. Here are seven things to keep in mind when creating a successful advertisement:

Use power words – these are the keywords that pull the reader in and pique their interest. Using the word “you” in your ad is one of the most effective ways to get your audience’s attention. People respond well to ad copy that focuses on them, rather than your business. The “you” in your ad copy focuses the customer on the person who is reading the ad, and thus increases the likelihood of them clicking on it.

When creating your ad copy, remember to write a compelling headline, which explains what your product or service is and includes a high-volume keyword from your ad group. This will help your keyword quality scores. If you have multiple keywords in a group, don’t feel obligated to write separate ad text for each one. ਇਸਦੀ ਬਜਾਏ, think about what the overall theme of the ad group is, and write text around the keywords that seem most relevant to the ad group.

ਜੇਕਰ ਤੁਸੀਂ ਐਡਵਰਡਸ ਲਈ ਨਵੇਂ ਹੋ, this quick guide will cover the basics: ਕੀਵਰਡ ਖੋਜ, Campaign types, CPC bids, ਅਤੇ ਨੈਗੇਟਿਵ ਕੀਵਰਡਸ. ਇਸ ਲੇਖ ਨੂੰ ਪੜ੍ਹਨ ਤੋਂ ਬਾਅਦ, you’ll be ready to launch your first AdWords campaign! Keep reading for tips and tricks on how to make your campaign a success. You’ll have more confidence than ever! So get started! And don’t forget to check out our other Adwords guides and how-to articles for more tips and tricks.

ਕੀਵਰਡ ਖੋਜ

One of the best ways to find relevant keywords is to use a tool such as Bing’s keyword tool. Bing is the second largest search engine in the world, processing over 12,000 million searches each month. This tool will give you lists of keyword suggestions based on your chosen keywords. Use these lists to create content, increasing your chances of attracting new visitors. You can also use these lists to develop new content, such as a blog post or a video.

Keyword research is the process of identifying keywords that people use to search for your products or services. ਇਸ ਕਰ ਕੇ, you’ll learn about what topics are popular and what types of content people are searching for. Knowing which keywords are popular among your target audience will help you determine what types of content to produce. Once you have your list of keywords, you can target these keywords with ad copywriting, social media marketing, and other strategies.

When researching keywords, you’ll want to focus on those that are more specific than general ones. The reason is simple: if a keyword is broad, it’s unlikely to reach your target audience. If you use generalized keywords, you’ll likely waste time and money. Broad keywords, ਦੂਜੇ ਹਥ੍ਥ ਤੇ, won’t bring in much traffic. When you find specific keywords, your online presence will be successful. A well-crafted keyword list will allow you to target a specific audience with the right content.

There are several free and premium keyword tools that can help you with your search for specific keywords. Moz’s Keyword Explorer is one such tool, and it offers free and premium versions. Larry Kim’s review of Moz’s Keyword Explorer can give you an idea of how useful Moz’s Keyword Explorer is. SEMrush is another good keyword tool with a free and paid version. You can try both of them before you make a final decision.

Campaign type

There are many ways to maximize your advertising budget through the use of the different Campaign types available in Adwords. When the searcher types a generic term, a search engine will suggest Morphe brushes to the user. This type of search is great for brands that have high brand awareness, because the intent is for the searcher to become a customer. While the rewards of this type of campaign are high, it’s not as easy to convert those searchers into customers. ਉਦਾਹਰਣ ਲਈ, when someone searches for “Morphe brushes,” an ad will pop up for the best-selling Morphe brushes. The same can be said of eyeshadow palettes.

Another campaign type is a contextual campaign, which places your ads on similar websites. This campaign type is particularly useful for local businesses. This type of ad displays relevant business insights in the form of interactive graphics. You can choose where to target and how long you want your ads to run for. This type of ad can boost your brand’s exposure and increase the effectiveness of remarketing. If you’re running an infographic campaign, your ads will be placed on similar websites.

There are other ways to boost the effectiveness of your Adwords campaign. A branded search campaign can help you gain valuable insight into what your audience is searching for. Branded search campaigns can also help you generate leads and higher-funnel objectives. ਉਦਾਹਰਣ ਲਈ, you can run an ad for your business’s website, and then use the URL of the landing page to drive more traffic. This is a good way to attract new visitors and increase your conversion rate.

CPC bid

You may be wondering how to lower your CPC bid for Adwords to increase profits. While this is the most obvious way to do so, it is only one of the many options. You should also consider reducing other aspects of your campaign. Using Pathvisit is an all-in-one marketing tool that can track phone calls, convert more visitors, and generate marketing reports. By lowering your CPC bid, you can increase your chances of seeing a higher ROI and less ad waste.

Depending on your budget, you can set a maximum CPC bid for each keyword or ad group. You can manually adjust your bids, or use an automated bidding option. Manual bidding allows you to set the maximum amount you are willing to spend on a particular keyword or ad group. This allows you to manage your budget and get more strategic with your advertising ROI and business objective targets. There are several advantages to using manual bidding.

While most AdWords users use CPC bidding for their campaigns, you may also want to consider using the alternative – ਸੀ.ਪੀ.ਐਮ. While CPC bidding is the default setting for a PPC campaign, CPM is the best option if you want your ads to be visible on the top pages of search engines. When it comes to controlling costs, CPC is the foundational metric. It will vary for different campaigns and ads.

As with any other advertising method, daily budgeting is crucial. If you have never advertised online before, a first-time Google Adwords campaign should start in the $20 – $50 range, and then adjust as needed. As you continue to monitor the results, you can change your budget at any time. Using Google AdWord Tools can help you adjust your daily budget to optimize your campaigns. If you have any difficulty adjusting your bid, Google AdWords Grader is the best tool to help you make the best decisions for your business.

ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ

One way to increase your ad’s relevance is to include negative keywords in your PPC campaigns. These keywords do not automatically associate with the same query. They should include synonyms, singular and plural versions, and other variations of the word. ਉਦਾਹਰਣ ਲਈ, if you’re trying to rank for “mountain,” your negative keyword campaign should also include variations such as mountaine and mountain. ਹਾਲਾਂਕਿ, negative keywords do not automatically work the same way as search campaigns, so be sure to test a number of approaches.

To make the most out of this strategy, you need to know what terms people are typing in a search engine and which ones are irrelevant to your business. The Search Query report in Adwords will let you know what terms people are typing in before they actually get to your website. Once you know what negative keywords your visitors are typing into the search box, you can then choose to include them in your ad campaign.

ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ ਦੀ ਵਰਤੋਂ ਕਰਕੇ, you can improve your overall search intent by excluding irrelevant search terms. You can also exclude ad text for “red rocks” or similar options. The overall effect of using negative keywords is to drill down to your target audience and increase your return on investment. Learn how to use them in AdWords by reading this article. You’ll see how negative keywords can increase your profitability in just a few weeks.

Using negative keywords in Adwords will not only improve your ad’s effectiveness, but they’ll also save you money by lowering your cost per click (ਸੀ.ਪੀ.ਸੀ). By reducing the number of non-converting clicks, you’ll save money that you can put towards more effective campaigns. But the main benefit of using negative keywords is that they will help you improve your conversion rates and minimize bounce rates.

Competitive intelligence

The benefits of competitive intelligence for your business go far beyond just understanding your competitors. It helps you determine their unique selling proposition, target audience, pricing plans, ਅਤੇ ਹੋਰ. Competitive intelligence helps you make data-driven decisions that can make your advertisements, campaigns, and sales pitches more effective. These insights can help you improve the quality of your advertisements and marketing campaigns, as well as identify new opportunities and threats that can boost your profits. Let’s look at some examples of competitive intelligence.

Getting competitive intelligence means knowing your competitors’ key strategies, how they approach advertising, and which tactics they use to increase their bottom lines. With over 4.9 billion internet users, staying one step ahead of your competition is critical for business success. According to Crayon’s ‘State of Market Intelligence,’ 77% of businesses cite competitive intelligence as an important factor in winning market share. Competitive intelligence is also useful for brands that are looking to increase revenue as fast as possible.

Another way to gather competitive intelligence for your Adwords campaign is to monitor your competition. A good competitive intelligence tool will let you compare the content your competitors are sharing and will notify you when new content is published. ਉਦਾਹਰਣ ਦੇ ਲਈ, BuzzSumo is an excellent competitor research tool, as it will help you determine what types of content your competitors are using to reach consumers. This competitive intelligence tool is trusted by companies like HubSpot, Expedia, and The Telegraph. It can help you find out how competitors use content to generate traffic and conversions.

A top level competitive landscape spreadsheet will contain information about individual metrics, company names, branded ads, and non-branded ads. It should also contain additional tabs covering relevant keywords, ads, ਲੈਂਡਿੰਗ ਪੰਨੇ, ਅਤੇ ਹੋਰ. If you’re looking for specific competitors running tests, you can drill down to see which of their ads and landing pages are performing well. You can then start comparing your own results against theirs. If you’re using Adwords for PPC, you’ll have an edge over your competitors if you know what you’re doing.

There are various ways to set up your Adwords account. ਤੁਹਾਡੇ ਟੀਚਿਆਂ 'ਤੇ ਨਿਰਭਰ ਕਰਦਾ ਹੈ, you can use one of the following structures: Campaign goal, Bidding system, and Cost. Split testing is also an option. Once you have established the best format for your campaign, it’s time to determine how to spend your advertising budget. Listed below are some tips to help you get started. To create the most effective campaigns, read this guide.

ਲਾਗਤ

The cost of Adwords varies depending on several variables. The average cost is around $1 ਨੂੰ $5 ਪ੍ਰਤੀ ਕਲਿੱਕ, while costs for the Display Network are much lower. Some keywords are more expensive than others, and the competition within the market also affects the cost. The priciest Adwords keywords are often more expensive than the average, and usually belong to highly competitive markets, such as law and insurance industries. ਹਾਲਾਂਕਿ, even with higher costs, Adwords are still an excellent way to market your business online.

Although CPC does not give much insight on its own, it is a great starting point for understanding the cost of Adwords. Another useful metric is CPM, or cost-per-thousand impressions. This metric gives you an idea of how much you spend on advertising, and is useful for both CPC and CPM campaigns. Brand impressions are valuable in establishing a long-term marketing campaign.

The cost of Adwords is a sum of your cost per click (ਸੀ.ਪੀ.ਸੀ) ਅਤੇ ਪ੍ਰਤੀ ਹਜ਼ਾਰ ਛਾਪਾਂ ਦੀ ਲਾਗਤ (ਸੀ.ਪੀ.ਐਮ). This amount does not include the other costs, such as your website hosting, but it does represent your total budget. Setting a daily budget and maximum bid can help you control your cost. You can also set bids at the keyword or ad group level. Other useful metrics to monitor include average position, which tells you how your ad ranks among the rest of the ads. If you’re unsure about how to set your bids, you can use Auction insights to see how much other advertisers are paying.

In addition to your budget, your quality rating also affects the cost of Adwords. Google calculates the cost of an Adwords campaign based on the number of advertisers who have ads for a specific keyword. The higher your quality rating, the lower the cost per click will be. ਦੂਜੇ ਹਥ੍ਥ ਤੇ, if your quality rating is poor, you will pay a lot more than your competition. ਇਸ ਲਈ, it’s important to understand your budget for Adwords so that you can stay within it and see positive results.

Bidding system

Changes to the bidding system and matching system in Adwords have many critics sneering at Google. Previously, a hotel chain advertiser could bid on the word “hotel,” ensuring that his or her ad would surface on the top of the SERPs. It also meant that their ads would show up in phrases containing the word “hotel.” This was known as broad match. But now, with Google’s changes, the two systems are no longer so separate.

There are several strategies available to maximize your clicks within a budget. These strategies are ideal if you want to maximize your conversion rate and find more volume. But be aware that each type of bidding strategy has its own benefits. Listed below are the three main types of bidding systems and their advantages. ਜੇਕਰ ਤੁਸੀਂ ਐਡਵਰਡਸ ਲਈ ਨਵੇਂ ਹੋ, your best option is to try the Maximize Conversions strategy, which automatically adjusts bids to maximize conversions.

Automated bid strategies take the guesswork out of paid advertising, but you can still get better results with manual methods. A bid is an amount you’re willing to pay for a specific keyword. But keep in mind that the bid doesn’t determine your ranking; Google doesn’t want to give the top spot to someone who spends the most money on a keyword. That’s why you need to read about the auctioning system before using it.

Manual bidding allows you to control the bid amount for each ad. You can use the Bidding System to cut your budget when ads don’t perform well. ਉਦਾਹਰਣ ਦੇ ਲਈ, if your product is very popular, you might want to use broad match instead of exact match. Broad match is a better option for general searches, but will cost you a little more. ਵਿਕਲਪਕ ਤੌਰ 'ਤੇ, you can choose the exact match or phrase match.

Campaign goal

There are several ways to set a campaign goal in Google Adwords. You can set a daily budget, which is equal to your monthly campaign investment. ਫਿਰ, divide that number by the number of days in a month. Once you’ve determined your daily budget, you can set your bidding strategy accordingly. ਇਸਦੇ ਇਲਾਵਾ, campaign goals can be set for different types of traffic. Depending on your campaign goals, you can choose to target either specific locations or specific audiences.

The campaign goal is the key element of the entire campaign. The goal should clearly describe what needs to change in order for the campaign to be successful. It should be as concise as possible, and should be written in such a way that all those involved in the campaign understand it. The goal should also be specific, attainable, and realistic. This helps in determining the resources needed to achieve that goal. Using theories of change, you can set realistic goals for your campaign.

ਸਪਲਿਟ ਟੈਸਟਿੰਗ ਵਿਗਿਆਪਨ

There are two basic steps to split-testing your ads in Google’s Adwords. ਪਹਿਲਾਂ, you need to create two different ads and put them in your ad group. ਫਿਰ, you’ll want to click on each one to see which one performs better. You can then see which version of your ad is more effective. To make split-testing as effective as possible, follow the steps below.

Create two different ad sets and set a budget for each ad. One ad will cost less, while the other will cost more. To determine your ad budget, you can use a campaign budget calculator. Because split tests are costly, you’ll end up losing some money, but you’ll also know if your ad sets are working. If the two ad sets are similar, make sure to adjust your budget accordingly.

After you’ve chosen two ad groups, choose the one that’s likely to generate the highest number of clicks. Google will tell you which one is more successful. If your first ad gets the most clicks, then it’s a good sign. But the second ad group has lower click-through rate. You’ll want to lower your bid when you expect to see the highest CTR from the other ad group. ਇਸ ਪਾਸੇ, you can test the impact of your ads on your conversions.

Another way to split-test Facebook ads is by editing your existing campaign. ਅਜਿਹਾ ਕਰਨ ਲਈ, edit your ad sets and select the Split button. Facebook will automatically create a new ad set with the changes and return the original one. The split test will run until you schedule it to stop. If your split test is successful, you should continue the campaign with the results of your test. You may want to split the ads into two or even three separate campaigns.

ਰਾਜਾ

Search engine advertising is a cost-effective method for reaching the right prospects at the right time. It also offers more tracking, allowing you to determine which ads or search terms resulted in sales. ਹਾਲਾਂਕਿ, marketers must know how to maximize ROI by selecting the right keywords, allocating the proper budget and adjusting strategies as necessary. This article discusses some important factors to keep in mind to maximize ROI with Adwords. Read on to learn more.

When calculating ROI of Adwords, it is important to remember that website clicks do not always translate into sales. You will need to track conversions to calculate the ROI of Adwords. This can be done through phone call leads, as well as tracking until the visitor reaches the final “ਤੁਹਾਡਾ ਧੰਨਵਾਦ” ਪੰਨਾ. As with any marketing campaign, the ROI will depend on how many visitors your ads drive to your website. ਅਜਿਹਾ ਕਰਨ ਲਈ, you must choose keywords with buying intent.

To improve your ROI of Adwords, consider adding extensions to your ads. Using landing page extensions will help you attract more targeted visitors. In addition to the keyword extension, you can also use callouts or location extensions. The latter adds a live call button to your website. You can also use reviews and site links to direct people to related pages. You should test different options before settling on the right ones. If you want to maximize ROI, make sure to test everything.

Google Analytics allows you to automatically tag Adwords campaigns with auto-tagging. The reports will show you ROI of Adwords campaigns. You should also import your cost data from paid marketing services into Google Analytics to monitor their performance. Doing this will help you monitor your advertising costs, revenue and ROI. This information will allow you to make better decisions on where to invest your money. And this is just the beginning. You can easily track ROI of Adwords by following these guidelines.

ਜਦੋਂ ਤੁਸੀਂ ਆਪਣੀ ਮੁਹਿੰਮ ਸੈਟ ਅਪ ਕਰਦੇ ਹੋ, Google ਤੁਹਾਡੇ ਲਈ ਵਿਗਿਆਪਨ ਸਮੂਹ ਬਣਾਏਗਾ. ਇਹ ਤੁਹਾਡੇ ਇਸ਼ਤਿਹਾਰਾਂ ਦਾ ਪ੍ਰਬੰਧਨ ਆਸਾਨ ਬਣਾ ਦੇਣਗੇ. ਹਰੇਕ ਵਿਗਿਆਪਨ ਸਮੂਹ ਵਿੱਚ ਇੱਕ ਵਿਗਿਆਪਨ ਹੁੰਦਾ ਹੈ, ਇੱਕ ਜਾਂ ਕਈ ਕੀਵਰਡਸ, ਅਤੇ ਜਾਂ ਤਾਂ ਵਿਆਪਕ ਮੈਚ ਜਾਂ ਵਾਕਾਂਸ਼ ਮੇਲ. ਗੂਗਲ ਤੁਹਾਡੇ ਕੀਵਰਡ ਨੂੰ ਬ੍ਰੌਡ ਮੈਚ 'ਤੇ ਸੈੱਟ ਕਰਦਾ ਹੈ ਤਾਂ ਜੋ ਉਪਭੋਗਤਾ ਕਿਤੇ ਵੀ ਤੁਹਾਡੇ ਕੀਵਰਡ ਟਾਈਪ ਕਰ ਸਕਣ. ਆਮ ਤੌਰ 'ਤੇ, ਇਹ ਸਭ ਤੋਂ ਵਧੀਆ ਮੈਚ ਹੋਣ ਲਈ ਕੰਮ ਕਰਦਾ ਹੈ. ਫਿਰ ਤੁਸੀਂ ਪ੍ਰਤੀ ਕਲਿੱਕ ਦੀ ਲਾਗਤ ਨੂੰ ਅਨੁਕੂਲ ਕਰਨਾ ਚਾਹੋਗੇ, ਪ੍ਰਤੀ ਪ੍ਰਭਾਵ ਦੀ ਲਾਗਤ, ਅਤੇ ਤੁਹਾਡੇ ਬਜਟ ਅਤੇ ਟੀਚਿਆਂ ਦੇ ਅਨੁਕੂਲ ਹੋਣ ਲਈ ਪ੍ਰਤੀ ਪ੍ਰਾਪਤੀ ਲਾਗਤ.

ਪ੍ਰਤੀ ਕਲਿੱਕ ਦੀ ਲਾਗਤ

ਐਡਵਰਡਸ ਲਈ ਆਦਰਸ਼ ਲਾਗਤ ਪ੍ਰਤੀ ਕਲਿਕ ਤੁਹਾਡੇ ਟੀਚੇ ROI ਨੂੰ ਨਿਰਧਾਰਤ ਕਰਕੇ ਨਿਰਧਾਰਤ ਕੀਤੀ ਜਾਂਦੀ ਹੈ. ਜ਼ਿਆਦਾਤਰ ਕਾਰੋਬਾਰਾਂ ਲਈ, ਪੰਜ ਸੈਂਟ ਪ੍ਰਤੀ ਕਲਿੱਕ ਕਾਫ਼ੀ ਹੈ. ਇਸ ਨੂੰ ਪ੍ਰਗਟ ਕਰਨ ਦਾ ਇੱਕ ਹੋਰ ਤਰੀਕਾ ਹੈ ਲਾਗਤ ਪ੍ਰਤੀ ਪ੍ਰਾਪਤੀ, ਜਾਂ 20% ਮਾਲੀਆ ਦਾ. ROI ਨੂੰ ਵੱਧ ਤੋਂ ਵੱਧ ਕਰਨ ਲਈ, ਹਰੇਕ ਵਿਕਰੀ ਦੇ ਔਸਤ ਮੁੱਲ ਨੂੰ ਵਧਾਉਣ ਲਈ ਆਪਣੇ ਮੌਜੂਦਾ ਗਾਹਕਾਂ ਨੂੰ ਕਰਾਸ-ਵੇਚ ਕਰਨ 'ਤੇ ਵਿਚਾਰ ਕਰੋ. ਇਹ ਨਿਰਧਾਰਤ ਕਰਨ ਲਈ ਕਿ ਤੁਹਾਡੀ ਸੀਪੀਸੀ ਨੂੰ ਕਿਵੇਂ ਨਿਸ਼ਾਨਾ ਬਣਾਇਆ ਜਾਵੇ, ਹੇਠਾਂ ਪਰਿਵਰਤਨ ਦਰ ਚਾਰਟ ਦੀ ਵਰਤੋਂ ਕਰੋ. ਇਸ ਚਾਰਟ ਦੀ ਵਰਤੋਂ ਕਰਦੇ ਹੋਏ, ਤੁਸੀਂ ਇਹ ਫੈਸਲਾ ਕਰ ਸਕਦੇ ਹੋ ਕਿ ਹਰੇਕ ਕੀਵਰਡ ਅਤੇ ਵਿਗਿਆਪਨ ਲਈ ਕੀ ਬੋਲੀ ਲਗਾਉਣੀ ਹੈ.

ਤੁਹਾਡੀ ਸੀਪੀਸੀ ਨੂੰ ਘੱਟ ਕਰਨ ਦਾ ਸਭ ਤੋਂ ਪ੍ਰਭਾਵਸ਼ਾਲੀ ਤਰੀਕਾ ਹੈ ਲੰਬੇ ਸਮੇਂ ਦੇ ਕੀਵਰਡਸ ਨੂੰ ਨਿਸ਼ਾਨਾ ਬਣਾਉਣਾ. ਇਹਨਾਂ ਕੀਵਰਡਸ ਦੀ ਖੋਜ ਦੀ ਮਾਤਰਾ ਘੱਟ ਹੈ ਅਤੇ ਅਪ੍ਰਸੰਗਿਕ ਖੋਜਾਂ ਨੂੰ ਆਕਰਸ਼ਿਤ ਕਰਨ ਦੀ ਸੰਭਾਵਨਾ ਘੱਟ ਹੈ. ਇਹਨਾਂ ਕੀਵਰਡਸ ਵਿੱਚ ਉੱਚ ਗੁਣਵੱਤਾ ਸਕੋਰ ਵੀ ਹੁੰਦੇ ਹਨ, ਜੋ ਕਿ ਪ੍ਰਸੰਗਿਕਤਾ ਦਾ ਸੰਕੇਤ ਹੈ ਅਤੇ ਪ੍ਰਤੀ ਕਲਿੱਕ ਘੱਟ ਲਾਗਤ ਹੈ. ਐਡਵਰਡਸ ਸੀਪੀਸੀ ਉਸ ਉਦਯੋਗ 'ਤੇ ਅਧਾਰਤ ਹੈ ਜਿਸ ਵਿੱਚ ਤੁਸੀਂ ਹੋ ਅਤੇ ਮੁਕਾਬਲੇ ਦੇ ਪੱਧਰਾਂ 'ਤੇ. ਤੁਹਾਡਾ ਉਦਯੋਗ ਜਿੰਨਾ ਜ਼ਿਆਦਾ ਪ੍ਰਤੀਯੋਗੀ ਹੈ, ਵੱਧ CPC.

ਵੱਧ ਤੋਂ ਵੱਧ ਸੀਪੀਸੀ ਸੈੱਟ ਕਰਨ ਦੇ ਕਈ ਤਰੀਕੇ ਹਨ, ਆਟੋਮੈਟਿਕ ਅਤੇ ਮੈਨੂਅਲ ਬੋਲੀ ਸਮੇਤ. ਮੈਨੂਅਲ ਲਾਗਤ-ਪ੍ਰਤੀ-ਕਲਿੱਕ ਬੋਲੀ CPC ਦੀ ਸਭ ਤੋਂ ਆਮ ਕਿਸਮ ਹੈ. ਮੈਨੁਅਲ ਵਿਧੀ ਵਿੱਚ ਅਧਿਕਤਮ CPC ਨੂੰ ਹੱਥੀਂ ਐਡਜਸਟ ਕਰਨਾ ਸ਼ਾਮਲ ਹੈ, ਜਦੋਂ ਕਿ ਸਵੈਚਲਿਤ ਬੋਲੀ ਇੱਕ ਅਜਿਹੇ ਸੌਫਟਵੇਅਰ ਦੀ ਵਰਤੋਂ ਕਰਦੀ ਹੈ ਜੋ ਤੁਹਾਡੇ ਲਈ ਵੱਧ ਤੋਂ ਵੱਧ ਸੀਪੀਸੀ ਨੂੰ ਆਪਣੇ ਆਪ ਵਿਵਸਥਿਤ ਕਰਦਾ ਹੈ. ਜੇਕਰ ਤੁਹਾਨੂੰ ਯਕੀਨ ਨਹੀਂ ਹੈ ਕਿ ਤੁਹਾਡੇ ਕਾਰੋਬਾਰ ਲਈ ਕਿਹੜਾ ਤਰੀਕਾ ਸਹੀ ਹੈ, ਗੂਗਲ ਕੁਝ ਸੁਝਾਅ ਪੇਸ਼ ਕਰਦਾ ਹੈ. ਪਰ ਜੋ ਵੀ ਤੁਸੀਂ ਚੁਣਦੇ ਹੋ, ਤੁਹਾਨੂੰ ਆਪਣੀ Google-ਪ੍ਰਮਾਣਿਤ ਏਜੰਸੀ ਦੀਆਂ ਸਿਫ਼ਾਰਸ਼ਾਂ ਦੀ ਪਾਲਣਾ ਕਰਨੀ ਚਾਹੀਦੀ ਹੈ.

ਭੁਗਤਾਨ-ਪ੍ਰਤੀ-ਕਲਿੱਕ ਵਿਗਿਆਪਨ ਇੱਕ ਨਿਲਾਮੀ ਪ੍ਰਣਾਲੀ 'ਤੇ ਅਧਾਰਤ ਹੈ. ਜਿਵੇਂ ਕਿ ਪ੍ਰਕਾਸ਼ਕ ਪੇ-ਪ੍ਰਤੀ-ਕਲਿੱਕ ਦਰਾਂ ਨੂੰ ਸੂਚੀਬੱਧ ਕਰਦਾ ਹੈ, ਇਸ਼ਤਿਹਾਰਦਾਤਾ ਇਹ ਚੁਣਨ ਲਈ ਸੁਤੰਤਰ ਹਨ ਕਿ ਕਿਹੜਾ ਉਹਨਾਂ ਦੇ ਬਜਟ ਦੇ ਅਨੁਕੂਲ ਹੈ. ਆਮ ਤੌਰ ਤੇ, ਇੱਕ ਕਲਿੱਕ ਦਾ ਮੁੱਲ ਜਿੰਨਾ ਉੱਚਾ ਹੋਵੇਗਾ, ਵੱਧ ਕੀਮਤ ਪ੍ਰਤੀ ਕਲਿੱਕ. ਹਾਲਾਂਕਿ, ਤੁਸੀਂ ਪ੍ਰਤੀ ਕਲਿੱਕ ਘੱਟ ਲਾਗਤ ਲਈ ਗੱਲਬਾਤ ਕਰਨ ਲਈ ਆਪਣੇ ਪ੍ਰਕਾਸ਼ਕ ਨਾਲ ਗੱਲਬਾਤ ਕਰ ਸਕਦੇ ਹੋ, ਖਾਸ ਤੌਰ 'ਤੇ ਜੇਕਰ ਤੁਸੀਂ ਲੰਬੇ ਸਮੇਂ ਦੇ ਜਾਂ ਕੀਮਤੀ ਇਕਰਾਰਨਾਮੇ 'ਤੇ ਹਸਤਾਖਰ ਕਰ ਰਹੇ ਹੋ.

ਜਦੋਂ ਕਿ ਲਾਗਤ-ਪ੍ਰਤੀ-ਕਲਿੱਕ ਬਹੁਤ ਵੱਖਰੀ ਹੁੰਦੀ ਹੈ, ਇੱਕ ਸਿੰਗਲ ਕਲਿੱਕ ਲਈ ਔਸਤ ਮਾਤਰਾ ਲਗਭਗ ਹੈ $1 ਨੂੰ $2 Google AdWords ਵਿੱਚ. ਡਿਸਪਲੇਅ ਨੈੱਟਵਰਕ 'ਤੇ, ਔਸਤ CPC ਡਾਲਰ ਦੇ ਹੇਠਾਂ ਹਨ. ਮੁਕਾਬਲੇ 'ਤੇ ਨਿਰਭਰ ਕਰਦਾ ਹੈ, ਤੁਸੀਂ ਜਿੰਨਾ ਖਰਚ ਕਰ ਸਕਦੇ ਹੋ $50 ਪ੍ਰਤੀ ਕਲਿੱਕ. ਉਦਾਹਰਣ ਲਈ, ਇੱਕ ਰੀਅਲ ਅਸਟੇਟ ਕਾਰੋਬਾਰ ਖਰਚ ਕਰ ਸਕਦਾ ਹੈ $10000 ਨੂੰ $10000 ਹਰ ਸਾਲ ਐਡਵਰਡਸ 'ਤੇ. ਹਾਲਾਂਕਿ, ਜੇਕਰ ਤੁਸੀਂ ਇੱਕ ਨਵੇਂ ਗਾਹਕ ਦੀ ਭਾਲ ਕਰ ਰਹੇ ਹੋ, ਤੁਸੀਂ ਜਿੰਨਾ ਘੱਟ ਖਰਚ ਕਰ ਸਕਦੇ ਹੋ $40 ਪ੍ਰਤੀ ਕਲਿੱਕ.

ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ

ਤੁਸੀਂ ਆਪਣੀਆਂ ਐਡਵਰਡਸ ਮੁਹਿੰਮਾਂ ਵਿੱਚ ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ ਦੀ ਵਰਤੋਂ ਕਰਕੇ ਲਾਗਤਾਂ ਨੂੰ ਘੱਟ ਰੱਖ ਸਕਦੇ ਹੋ. ਇਹ ਯਾਦ ਰੱਖਣਾ ਮਹੱਤਵਪੂਰਨ ਹੈ ਕਿ ਸਾਰੀਆਂ ਖੋਜ ਪੁੱਛਗਿੱਛਾਂ ਤੁਹਾਡੀ ਮੁਹਿੰਮ ਨਾਲ ਸੰਬੰਧਿਤ ਨਹੀਂ ਹਨ, ਇਸ ਲਈ ਤੁਹਾਨੂੰ ਆਪਣੇ ਵਿਗਿਆਪਨ ਸਮੂਹਾਂ ਅਤੇ ਮੁਹਿੰਮਾਂ ਵਿੱਚ ਨਕਾਰਾਤਮਕ ਕੀਵਰਡ ਸ਼ਾਮਲ ਕਰਨੇ ਚਾਹੀਦੇ ਹਨ. ਜੇ ਤੁਸੀਂ ਨਿਸ਼ਚਤ ਨਹੀਂ ਹੋ ਕਿ ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ ਦੀ ਵਰਤੋਂ ਕਿਵੇਂ ਕਰੀਏ, ਕਦਮ-ਦਰ-ਕਦਮ ਗਾਈਡ ਲਈ ਪੜ੍ਹੋ. ਐਡਵਰਡਸ ਵਿੱਚ ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ ਦੀ ਵਰਤੋਂ ਕਰਨ ਦੇ ਬਹੁਤ ਸਾਰੇ ਤਰੀਕੇ ਹਨ. ਇੱਥੇ ਉਹਨਾਂ ਨੂੰ ਵਰਤਣ ਦੇ ਕੁਝ ਤਰੀਕੇ ਹਨ.

ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ ਨੂੰ ਲੱਭਣ ਦਾ ਸਭ ਤੋਂ ਵਧੀਆ ਤਰੀਕਾ ਹੈ ਗੂਗਲ ਸਰਚ ਕਰਨਾ. ਬਸ ਉਹ ਸ਼ਬਦ ਟਾਈਪ ਕਰੋ ਜਿਸ ਨੂੰ ਤੁਸੀਂ ਨਿਸ਼ਾਨਾ ਬਣਾਉਣ ਦੀ ਕੋਸ਼ਿਸ਼ ਕਰ ਰਹੇ ਹੋ ਅਤੇ ਦੇਖੋ ਕਿ ਕੀ ਹੁੰਦਾ ਹੈ. ਤੁਹਾਨੂੰ ਫਿਰ ਤੁਹਾਡੀ ਨੈਗੇਟਿਵ ਕੀਵਰਡ ਸੂਚੀ ਵਿੱਚ ਕੋਈ ਵੀ ਖੋਜ ਸ਼ਬਦ ਜੋੜਨ ਦੀ ਲੋੜ ਹੋਵੇਗੀ ਜੋ ਤੁਹਾਡੀ ਮੁਹਿੰਮ ਨਾਲ ਸੰਬੰਧਿਤ ਨਹੀਂ ਹਨ. ਜੇਕਰ ਤੁਸੀਂ ਨਿਸ਼ਚਿਤ ਨਹੀਂ ਹੋ ਕਿ ਕਿਹੜੇ ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ ਨੂੰ ਜੋੜਨਾ ਹੈ, ਸਾਰੇ ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ ਦੀ ਸੂਚੀ ਲਈ ਆਪਣੇ Google ਖੋਜ ਕੰਸੋਲ ਜਾਂ ਵਿਸ਼ਲੇਸ਼ਣ ਦੀ ਜਾਂਚ ਕਰੋ. ਇੱਕ ਵਾਰ ਜਦੋਂ ਤੁਸੀਂ ਆਪਣੀ ਐਡਵਰਡਸ ਮੁਹਿੰਮ ਵਿੱਚ ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ ਸ਼ਾਮਲ ਕਰ ਲੈਂਦੇ ਹੋ, ਤੁਹਾਡੇ ਕੋਲ ਬਚਣ ਲਈ ਗੈਰ-ਸੰਬੰਧਿਤ ਵਿਗਿਆਪਨਾਂ ਦੀ ਸੂਚੀ ਹੋਵੇਗੀ.

CTR ਨੂੰ ਸੁਧਾਰਨ ਦਾ ਇੱਕ ਹੋਰ ਤਰੀਕਾ ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ ਦੀ ਵਰਤੋਂ ਕਰਨਾ ਹੈ. ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ ਦੀ ਵਰਤੋਂ ਕਰਨਾ ਇਹ ਯਕੀਨੀ ਬਣਾਏਗਾ ਕਿ ਤੁਹਾਡੇ ਵਿਗਿਆਪਨ ਸੰਬੰਧਿਤ ਖੋਜ ਸ਼ਬਦਾਂ ਦੇ ਵਿਰੁੱਧ ਦਿਖਾਈ ਦੇਣ, ਬਰਬਾਦ ਕਲਿੱਕਾਂ ਦੀ ਗਿਣਤੀ ਨੂੰ ਘਟਾਉਣਾ. ਇਹ ਤੁਹਾਡੀ ਮੁਹਿੰਮ ਲਈ ਸੰਬੰਧਿਤ ਵਿਜ਼ਿਟਰਾਂ ਦੇ ਅਨੁਪਾਤ ਨੂੰ ਵੀ ਵਧਾਏਗਾ ਅਤੇ ROAS ਵਿੱਚ ਸੁਧਾਰ ਕਰੇਗਾ. ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ ਦੀ ਵਰਤੋਂ ਕਰਨ ਦਾ ਅੰਤਮ ਫਾਇਦਾ ਇਹ ਹੈ ਕਿ ਤੁਸੀਂ ਉਹਨਾਂ ਇਸ਼ਤਿਹਾਰਾਂ ਲਈ ਭੁਗਤਾਨ ਨਹੀਂ ਕਰੋਗੇ ਜੋ ਤੁਹਾਡੇ ਉਤਪਾਦ ਜਾਂ ਸੇਵਾ ਨਾਲ ਮੇਲ ਨਹੀਂ ਖਾਂਦੇ. ਇਸਦਾ ਮਤਲਬ ਹੈ ਕਿ ਤੁਸੀਂ ਆਪਣੇ ਵਿਗਿਆਪਨ ਬਜਟ 'ਤੇ ਪੈਸੇ ਬਚਾ ਸਕਦੇ ਹੋ.

ਐਡਵਰਡਸ ਵਿੱਚ ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ ਦੀ ਵਰਤੋਂ ਕਰਨਾ ਅਪ੍ਰਸੰਗਿਕ ਖੋਜਾਂ ਨੂੰ ਰੋਕ ਕੇ ਤੁਹਾਡਾ ਸਮਾਂ ਅਤੇ ਪੈਸਾ ਬਚਾ ਸਕਦਾ ਹੈ. ਤੁਸੀਂ ਨਕਾਰਾਤਮਕ ਕੀਵਰਡ ਬਣਾ ਸਕਦੇ ਹੋ ਜੋ ਤੁਹਾਡੇ ਉਤਪਾਦ ਲਈ ਤੁਹਾਡੇ ਲੋੜੀਂਦੇ ਕੀਵਰਡ ਦੇ ਰੂਪ ਵਿੱਚ ਢੁਕਵੇਂ ਹਨ. ਉਦਾਹਰਣ ਲਈ, ਜੇਕਰ ਤੁਸੀਂ ਮੁਫਤ ਸਿਹਤ ਸੰਬੰਧੀ ਉਤਪਾਦ ਵੇਚਣਾ ਚਾਹੁੰਦੇ ਹੋ, 'ਮੁਫ਼ਤ' ਸ਼ਬਦ ਦੀ ਵਰਤੋਂ ਕਰੋ. ਮੁਫ਼ਤ ਸਿਹਤ ਦੇਖ-ਰੇਖ ਜਾਂ ਨੌਕਰੀਆਂ ਦੀ ਭਾਲ ਕਰਨ ਵਾਲੇ ਲੋਕ ਸ਼ਾਇਦ ਤੁਹਾਡੇ ਨਿਸ਼ਾਨੇ ਵਾਲੇ ਬਾਜ਼ਾਰ ਵਿੱਚ ਨਾ ਹੋਣ. ਨਕਾਰਾਤਮਕ ਕੀਵਰਡਸ ਦੀ ਵਰਤੋਂ ਕਰਨਾ ਵਿਅਰਥ ਬਜਟ ਨੂੰ ਨਿਯੰਤਰਣ ਵਿੱਚ ਰੱਖਣ ਦਾ ਇੱਕ ਵਧੀਆ ਤਰੀਕਾ ਹੈ.

ਪ੍ਰਤੀ ਪ੍ਰਭਾਵ ਦੀ ਲਾਗਤ

ਪ੍ਰਤੀ ਪ੍ਰਭਾਵ ਦੀ ਲਾਗਤ (ਸੀ.ਪੀ.ਐਮ) ਔਨਲਾਈਨ ਵਿਗਿਆਪਨ ਵਿੱਚ ਟਰੈਕ ਕਰਨ ਲਈ ਇੱਕ ਮੁੱਖ ਮਾਪਕ ਹੈ. ਇਹ ਮੈਟ੍ਰਿਕ ਵਿਗਿਆਪਨ ਮੁਹਿੰਮਾਂ ਦੀ ਲਾਗਤ ਨੂੰ ਮਾਪਦਾ ਹੈ, ਅਤੇ ਅਕਸਰ ਮੀਡੀਆ ਦੀ ਚੋਣ ਲਈ ਵਰਤਿਆ ਜਾਂਦਾ ਹੈ. ਕਿਸੇ ਕੰਪਨੀ ਦੀ ਉੱਚ-ਪੱਧਰੀ ਜਾਗਰੂਕਤਾ ਨੂੰ ਟਰੈਕ ਕਰਨ ਅਤੇ ਵੱਖ-ਵੱਖ ਕਿਸਮਾਂ ਦੇ ਵਿਗਿਆਪਨਾਂ ਲਈ ਕਿੰਨੀ ਬੋਲੀ ਲਗਾਉਣੀ ਹੈ, ਇਹ ਨਿਰਧਾਰਤ ਕਰਨ ਦਾ ਇਹ ਇੱਕ ਵਧੀਆ ਤਰੀਕਾ ਹੈ।. ਜ਼ਿਆਦਾਤਰ ਮਾਮਲਿਆਂ ਵਿੱਚ, CPM ਨੂੰ ਇੱਕ ਮਾਰਕੀਟਿੰਗ ਮੁਹਿੰਮ ਦੀ ਪ੍ਰਭਾਵਸ਼ੀਲਤਾ ਦਾ ਅੰਦਾਜ਼ਾ ਲਗਾਉਣ ਲਈ ਵਰਤਿਆ ਜਾ ਸਕਦਾ ਹੈ. ਟਰੈਕ ਕਰਨ ਲਈ ਇੱਕ ਮਹੱਤਵਪੂਰਨ ਮੈਟ੍ਰਿਕ ਹੋਣ ਤੋਂ ਇਲਾਵਾ, CPM ਇਸ਼ਤਿਹਾਰ ਦੇਣ ਵਾਲਿਆਂ ਨੂੰ ਇਹ ਨਿਰਧਾਰਤ ਕਰਨ ਵਿੱਚ ਵੀ ਮਦਦ ਕਰਦਾ ਹੈ ਕਿ ਉਹਨਾਂ ਦੇ ਟੀਚਿਆਂ ਨੂੰ ਪ੍ਰਾਪਤ ਕਰਨ ਲਈ ਕਿਹੜੇ ਪਲੇਟਫਾਰਮ ਵਧੇਰੇ ਪ੍ਰਭਾਵਸ਼ਾਲੀ ਹਨ.

CPM Q3 ਤੋਂ ਵਧੇ ਹਨ 2017 ਪਰ ਉਦੋਂ ਤੋਂ ਬਹੁਤਾ ਉਤਰਾਅ-ਚੜ੍ਹਾਅ ਨਹੀਂ ਆਇਆ ਹੈ. ਔਸਤ 'ਤੇ, ਇਸ਼ਤਿਹਾਰ ਦੇਣ ਵਾਲਿਆਂ ਨੇ ਭੁਗਤਾਨ ਕੀਤਾ $2.80 Q1 ਵਿੱਚ ਪ੍ਰਤੀ ਹਜ਼ਾਰ ਪ੍ਰਭਾਵ 2018, ਇੱਕ ਮਾਮੂਲੀ ਪਰ ਸਥਿਰ ਵਾਧਾ. Q1 ਦੇ ਅਨੁਸਾਰ 2018, ਇਸ਼ਤਿਹਾਰ ਦੇਣ ਵਾਲਿਆਂ ਨੇ ਭੁਗਤਾਨ ਕੀਤਾ $2.8 ਪ੍ਰਤੀ ਹਜ਼ਾਰ ਪ੍ਰਭਾਵ, Q1 ਤੋਂ ਇੱਕ ਡਾਲਰ ਵੱਧ 2017. ਇਸ ਦੇ ਤੁਲਣਾ ਵਿਚ, ਗੂਗਲ ਡਿਸਪਲੇ ਨੈੱਟਵਰਕ 'ਤੇ ਸੀਪੀਸੀ ਵਾਪਸ ਆ ਗਏ ਸਨ $0.75 ਪ੍ਰਤੀ ਕਲਿੱਕ, ਜਾਂ ਬਾਰੇ 20 Q4 ਦੇ ਮੁਕਾਬਲੇ ਸੈਂਟ ਵੱਧ 2017.

ਜਦੋਂ ਕਿ ਮੁਫਤ ਵਿਗਿਆਪਨ ਪ੍ਰਭਾਵ ਅਦਾਇਗੀ ਵਿਗਿਆਪਨਾਂ ਨਾਲੋਂ ਵਧੇਰੇ ਪ੍ਰਭਾਵਸ਼ਾਲੀ ਹੁੰਦੇ ਹਨ, ਉਹ ਖਰਚੇ ਦੇ ਯੋਗ ਨਹੀਂ ਹਨ. ਇਹ “ਅਗਿਆਤ” ਖੋਜਾਂ ਰੋਜ਼ਾਨਾ ਆਧਾਰ 'ਤੇ ਹੁੰਦੀਆਂ ਹਨ. ਇਸਦਾ ਮਤਲਬ ਹੈ ਕਿ ਗੂਗਲ ਖੋਜਕਰਤਾ ਦੇ ਇਰਾਦੇ ਦੀ ਭਵਿੱਖਬਾਣੀ ਨਹੀਂ ਕਰ ਸਕਦਾ, ਪਰ ਇਹ ਕੁਝ ਖਾਸ ਸ਼ਬਦਾਂ ਦੀ ਬਾਰੰਬਾਰਤਾ ਦਾ ਅੰਦਾਜ਼ਾ ਲਗਾ ਸਕਦਾ ਹੈ, ਜਿਵੇ ਕੀ “ਕਾਰ ਬੀਮਾ,” ਅਤੇ ਫਿਰ ਉਹਨਾਂ ਕੀਵਰਡਸ ਦੇ ਅਧਾਰ ਤੇ ਇਸਦੇ ਇਸ਼ਤਿਹਾਰਾਂ ਨੂੰ ਅਨੁਕੂਲਿਤ ਕਰੋ. ਫਿਰ, ਇਸ਼ਤਿਹਾਰ ਦੇਣ ਵਾਲੇ ਸਿਰਫ਼ ਉਹਨਾਂ ਕਲਿੱਕਾਂ ਲਈ ਭੁਗਤਾਨ ਕਰਦੇ ਹਨ ਜੋ ਉਹਨਾਂ ਨੂੰ ਪ੍ਰਾਪਤ ਹੁੰਦੇ ਹਨ.

ਜਦੋਂ ਕਿ ਸੋਸ਼ਲ ਮੀਡੀਆ ਪਲੇਟਫਾਰਮਾਂ 'ਤੇ ਸੀ.ਪੀ.ਸੀ, ਪ੍ਰਤੀ ਪ੍ਰਭਾਵ ਦੀ ਲਾਗਤ ਆਮ ਤੌਰ 'ਤੇ ਬਹੁਤ ਜ਼ਿਆਦਾ ਨਹੀਂ ਹੁੰਦੀ ਹੈ. ਉਦਾਹਰਣ ਲਈ, ਫੇਸਬੁੱਕ ਦੀ ਸੀਪੀਸੀ ਹੈ $0.51 ਪ੍ਰਤੀ ਪ੍ਰਭਾਵ, ਜਦੋਂ ਕਿ ਲਿੰਕਡਇਨ ਦੀ ਸੀ.ਪੀ.ਸੀ $3.30. ਸੋਸ਼ਲ ਮੀਡੀਆ ਪਲੇਟਫਾਰਮ ਜਿਵੇਂ ਕਿ ਇੰਸਟਾਗ੍ਰਾਮ ਅਤੇ ਟਵਿੱਟਰ ਘੱਟ ਮਹਿੰਗੇ ਹਨ, ਦੀ ਔਸਤ CPC ਦੇ ਨਾਲ $0.70 ਨੂੰ $0.71 ਪ੍ਰਤੀ ਪ੍ਰਭਾਵ. ਇਹ ਵਿਗਿਆਪਨ ਸਿਰਫ ਤਾਂ ਹੀ ਪ੍ਰਦਰਸ਼ਿਤ ਹੋਣਗੇ ਜੇਕਰ ਬਜਟ ਨੂੰ ਰੋਜ਼ਾਨਾ ਤਾਜ਼ਾ ਕੀਤਾ ਜਾਂਦਾ ਹੈ. ਇਸ ਪਾਸੇ, ਇਸ਼ਤਿਹਾਰ ਦੇਣ ਵਾਲਿਆਂ ਨੂੰ ਲੋੜ ਤੋਂ ਵੱਧ ਖਰਚ ਕਰਨ ਜਾਂ ਵੱਧ ਖਰਚ ਕਰਨ ਬਾਰੇ ਚਿੰਤਾ ਕਰਨ ਦੀ ਲੋੜ ਨਹੀਂ ਹੈ.

ਪ੍ਰਤੀ ਪ੍ਰਾਪਤੀ ਦੀ ਲਾਗਤ

ਐਡਵਰਡਸ 'ਤੇ ਇਸ਼ਤਿਹਾਰਬਾਜ਼ੀ ਲਈ ਬੋਲੀ ਲਗਾਉਣ ਵੇਲੇ ਵਿਚਾਰ ਕਰਨ ਲਈ ਸਭ ਤੋਂ ਮਹੱਤਵਪੂਰਨ ਕਾਰਕਾਂ ਵਿੱਚੋਂ ਇੱਕ ਹੈ ਪ੍ਰਤੀ ਪ੍ਰਾਪਤੀ ਦੀ ਲਾਗਤ. ਇਹ ਕੁਝ ਡਾਲਰਾਂ ਤੋਂ ਘੱਟ ਤੱਕ ਕਿਤੇ ਵੀ ਹੋ ਸਕਦਾ ਹੈ $100, ਅਤੇ ਔਸਤ CPA ਹੈ $0.88. ਇਹ ਅੰਕੜਾ ਇੰਨਾ ਘੱਟ ਹੋਣ ਦਾ ਕਾਰਨ ਇਹ ਹੈ ਕਿ ਜ਼ਿਆਦਾਤਰ ਇਸ਼ਤਿਹਾਰ ਦੇਣ ਵਾਲੇ ਆਪਣੇ ਇਸ਼ਤਿਹਾਰਾਂ 'ਤੇ ਬਹੁਤ ਜ਼ਿਆਦਾ ਬੋਲੀ ਨਹੀਂ ਲਗਾਉਣਗੇ. ਉਦਾਹਰਣ ਲਈ, ਜੇ ਛੁੱਟੀ ਵਾਲੇ ਜੁਰਾਬਾਂ ਦੀ ਕੀਮਤ ਹੁੰਦੀ ਹੈ $3, ਬੋਲੀ $5 ਉਸ ਮਿਆਦ ਲਈ ਬਹੁਤ ਬੇਅਸਰ ਹੋਵੇਗਾ.

ਜਦੋਂ ਕਿ ਇਹ ਜਾਣਨਾ ਮਹੱਤਵਪੂਰਨ ਹੈ ਕਿ ਤੁਹਾਡੀਆਂ ਵਿਗਿਆਪਨ ਮੁਹਿੰਮਾਂ ਤੁਹਾਨੂੰ ਕਿੰਨਾ ਖਰਚ ਕਰ ਰਹੀਆਂ ਹਨ, ਤੁਹਾਡੇ ਪਰਿਵਰਤਨਾਂ ਦੇ ਆਧਾਰ 'ਤੇ CPA ਦੀ ਗਣਨਾ ਕਰਨਾ ਸੰਭਵ ਹੈ. ਪਰਿਵਰਤਨ ਅਸਲ ਵਿੱਚ ਵਾਪਰਦਾ ਹੈ ਜਾਂ ਨਹੀਂ, ਇਹ ਨਿਰਧਾਰਤ ਕਰਨਾ ਮੁਸ਼ਕਲ ਹੈ, ਪਰ ਇਹ ਫਾਰਮ ਭਰਨ ਅਤੇ ਡੈਮੋ ਸਾਈਨਅਪ ਨੂੰ ਟਰੈਕ ਕਰਕੇ ਕੀਤਾ ਜਾ ਸਕਦਾ ਹੈ. ਹਾਲਾਂਕਿ, ਪ੍ਰਤੀ ਗ੍ਰਹਿਣ ਲਾਗਤ ਨਿਰਧਾਰਤ ਕਰਨ ਲਈ ਕੋਈ ਵਿਆਪਕ ਮਿਆਰ ਨਹੀਂ ਹੈ, ਅਤੇ ਹਰੇਕ ਔਨਲਾਈਨ ਕਾਰੋਬਾਰ ਦਾ ਵੱਖਰਾ ਉਤਪਾਦ ਹੋਵੇਗਾ, ਕੀਮਤ, ਹਾਸ਼ੀਏ, ਓਪਰੇਟਿੰਗ ਖਰਚੇ, ਅਤੇ ਵਿਗਿਆਪਨ ਮੁਹਿੰਮ.

ਪ੍ਰਤੀ ਪ੍ਰਾਪਤੀ ਦੀ ਲਾਗਤ, ਜਾਂ CPA, ਪੈਸੇ ਦੀ ਮਾਤਰਾ ਨੂੰ ਦਰਸਾਉਂਦਾ ਹੈ ਜੋ ਇੱਕ ਵਿਗਿਆਪਨਦਾਤਾ ਉਹਨਾਂ ਦੇ ਵਿਗਿਆਪਨਾਂ ਦੁਆਰਾ ਤਿਆਰ ਕੀਤੇ ਗਏ ਹਰੇਕ ਰੂਪਾਂਤਰਨ 'ਤੇ ਖਰਚ ਕਰਦਾ ਹੈ. ਇਸ ਵਿੱਚ ਵਿਕਰੀ ਸ਼ਾਮਲ ਹੈ, ਕਲਿੱਕ, ਫਾਰਮ, ਨਿਊਜ਼ਲੈਟਰ ਗਾਹਕੀ, ਅਤੇ ਹੋਰ ਰੂਪ. ਇਸ਼ਤਿਹਾਰ ਦੇਣ ਵਾਲੇ ਆਮ ਤੌਰ 'ਤੇ ਇਸ ਦਰ ਨੂੰ ਵਿਗਿਆਪਨ ਨੈੱਟਵਰਕਾਂ ਨਾਲ ਸਮਝੌਤਾ ਕਰਨਗੇ, ਪਰ ਇਹ ਨੋਟ ਕੀਤਾ ਜਾਣਾ ਚਾਹੀਦਾ ਹੈ ਕਿ ਸਾਰੇ ਇਸ ਨਾਲ ਸਹਿਮਤ ਨਹੀਂ ਹੋਣਗੇ. ਇੱਕ ਵਾਰ ਜਦੋਂ ਤੁਸੀਂ ਕਿਸੇ ਵਿਗਿਆਪਨਦਾਤਾ ਨਾਲ ਕੀਮਤ ਬਾਰੇ ਗੱਲਬਾਤ ਕਰ ਲੈਂਦੇ ਹੋ, ਪ੍ਰਤੀ ਗ੍ਰਹਿਣ ਲਾਗਤ ਨਿਰਧਾਰਤ ਕੀਤੀ ਜਾ ਸਕਦੀ ਹੈ.

ਵਿਗਿਆਪਨ ਪ੍ਰਕਿਰਿਆ ਵਿੱਚ ਟ੍ਰੈਕ ਕਰਨ ਲਈ ਲਾਗਤ ਪ੍ਰਤੀ ਪ੍ਰਾਪਤੀ ਇੱਕ ਹੋਰ ਮਹੱਤਵਪੂਰਨ ਮੈਟ੍ਰਿਕ ਹੈ. CPA 'ਤੇ ਪੈਸੇ ਖਰਚ ਕਰਨ ਦਾ ਫੈਸਲਾ ਕਰਦੇ ਸਮੇਂ, ਤੁਹਾਨੂੰ ਇਹ ਨਿਰਧਾਰਤ ਕਰਨ ਦੀ ਜ਼ਰੂਰਤ ਹੋਏਗੀ ਕਿ ਵਿਕਰੀ ਲੈਣ-ਦੇਣ ਨੂੰ ਬਣਾਉਣ ਲਈ ਤੁਹਾਨੂੰ ਕਿੰਨਾ ਪੈਸਾ ਖਰਚ ਕਰਨ ਦੀ ਜ਼ਰੂਰਤ ਹੋਏਗੀ. ਐਡਵਰਡਸ ਉਪਭੋਗਤਾ ਆਪਣੇ ਵਿਗਿਆਪਨਾਂ ਦੀ ਸਫਲਤਾ ਨੂੰ ਇਹ ਮੁਲਾਂਕਣ ਕਰਕੇ ਮਾਪ ਸਕਦੇ ਹਨ ਕਿ ਹਰੇਕ ਵਿਗਿਆਪਨ ਦੁਆਰਾ ਤਿਆਰ ਕੀਤੇ ਜਾਣ ਵਾਲੇ ਪਰਿਵਰਤਨਾਂ ਦੀ ਮਾਤਰਾ ਦੇ ਰੂਪ ਵਿੱਚ ਉਹਨਾਂ ਦੀ ਕੀਮਤ ਕਿੰਨੀ ਹੈ. ਪ੍ਰਤੀ ਪ੍ਰਾਪਤੀ ਦੀ ਲਾਗਤ ਅਕਸਰ ਇੱਕ ਖਾਸ ਮਾਰਕੀਟਿੰਗ ਚੈਨਲ ਨਾਲ ਸਬੰਧਿਤ ਹੁੰਦੀ ਹੈ, ਇਸ ਲਈ CPA ਜਿੰਨਾ ਉੱਚਾ ਹੋਵੇਗਾ, ਜਿੰਨਾ ਜ਼ਿਆਦਾ ਇਸ਼ਤਿਹਾਰ ਦੇਣ ਵਾਲੇ ਨੂੰ ਲਾਭ ਹੋਵੇਗਾ.

You can make use of Google Adwords to advertise your website. The process is very simple: you need to create an account, choose a few relevant keywords, and begin bidding on them. Here’s how to optimize your click-through rate and start advertising your website! Hopefully this article will help you get started with Adwords. If not, you can learn more about the basics of advertising on Google in this article. Until next time, happy bidding!

Advertising on Google

You can advertise on Google’s Adwords system by bidding on keywords relevant to your business. Your ad will appear when potential customers search Google for the keywords you wish to target. Google will decide which ads appear on its search results page, and the higher your bid, the higher your ad will be placed. The key is to catch potential customers’ eyes and convince them to click on your ad. Listed below are tips to make your ad more effective.

Advertisements on Google can be very effective if your product or service is relevant to the customers’ ਲੋੜਾਂ. This type of advertising can be highly targeted to your audience by location, ਉਮਰ, ਅਤੇ ਕੀਵਰਡਸ. Google also offers targeted ads depending on time of day. Most businesses use their ads only during the weekdays, from 8 AM ਤੋਂ 5 ਪੀ.ਐੱਮ. They do not run ads on weekends, but during the weekdays, you can target your ad to potential customers based on when they are online.

ਗੂਗਲ ਐਡਵਰਡਸ ਦੀ ਵਰਤੋਂ ਕਰਦੇ ਸਮੇਂ, there are two basic types of ads. The first type is Search, which shows your ad whenever someone searches for your product or service. Display ads are generally less expensive, but they are not as query-oriented as search ads. Keywords are the search terms that people type into Google to find a product or service. ਜ਼ਿਆਦਾਤਰ ਮਾਮਲਿਆਂ ਵਿੱਚ, Google will allow you to use up to fifteen keywords, but you can always increase the number later.

For a small business, pay-per-click advertising can be an excellent solution. Because you only have to pay for each click, pay-per-click advertising can be expensive, but smart advertisers build their campaigns to attract qualified traffic to their website. This will ultimately increase their sales. And if your business is just starting out, this method is worth checking out. But remember that the odds are not in your favor when it comes to organic search optimization (ਐਸਈਓ).

ਕੀਵਰਡਸ 'ਤੇ ਬੋਲੀ ਲਗਾਉਣਾ

When you start bidding on keywords in Adwords, you must pay attention to your CTR (ਦਰ ਦੁਆਰਾ ਕਲਿੱਕ ਕਰੋ) report. This report will help you assess new ideas and adjust your bid accordingly. ਇਸਦੇ ਇਲਾਵਾ, you need to monitor your strategy constantly. Search advertising is rapidly changing, and you need to keep up with the latest trends. Read more about this topic, or hire a professional to handle your campaigns. Here are some tips to maximize your budget.

ਪਹਿਲਾਂ, determine the budget you’re comfortable spending on your ads. Remember that most people don’t look past the first few results in a Google search, so it’s imperative to appear at the top of the SERPs. The amount you bid on each keyword will determine how much you spend overall and how well you’ll appear on page one. ਹਰੇਕ ਕੀਵਰਡ ਲਈ, Google enters it into an auction with the highest bidder.

You can also use negative keywords to limit your bids on irrelevant searches. Negative keywords are part of negative targeting and can prevent you from bidding on keywords that aren’t relevant to your business. ਇਸ ਪਾਸੇ, your ads will only appear in search queries that include negative keywords. The more negative a keyword is, the lower your bid will be. You can even select negative keywords in your ad group to eliminate them from your campaign.

When you’re bidding on keywords, consider your quality score. Google looks at three factors when evaluating ad content and relevance. A high quality score is a sign of a website’s relevance. Your content is also more likely to generate valuable traffic, so consider adjusting your bid accordingly. After your ads are live, you’ll acquire data about the performance of your campaign and adjust your bid accordingly.

Creating ads

There are several things to keep in mind when you’re creating ads in Adwords. For one thing, you must know the structure of the platform, and use SEO tools such as Keyword Planner and Google’s enaka to find relevant keywords. ਫਿਰ, write your ad content and optimize the ad to get the highest click through rate. ਫਿਰ, publish it on Google’s website to get the maximum number of views and clickthroughs.

Once your ad is created, you should check it for grammar and spelling errors. Google displays your ads alternatively, so it’s important to see which one is performing best. Once you have the winner, challenge it to improve it. If you’re having trouble writing your ad, you can also look at what your competitors are doing. Remember that you’re not expected to invent the wheel – there’s no need to write an ad if you can find something already out there that works!

When creating ads for Adwords, it is important to keep in mind that each ad will get lost in the sea of content. The chance of picking up each position is extremely slim. ਇਸ ਲਈ, it’s important to know the end goals of your clients before creating your ads. ਉਦਾਹਰਣ ਲਈ, if your business specializes in acne medication, you would want to target users who search for acne medicine. Using these end goals will help your ads stand out from the competition.

Optimizing click-through rate

Optimising click-through rate is critical to increasing your return on ad spend. Click-through rates are often influenced by ad rank, which refers to ad’s position on the paid search results. ਸੀ.ਟੀ.ਆਰ, ਵਧੀਆ, since it is a direct reflection of the quality of your ads. ਆਮ ਤੌਰ ਤੇ, improving CTR can boost conversions and sales in the fastest time possible. ਪਹਿਲਾਂ, check your ad rank against those of your industry competitors.

To increase your CTR, identify the keywords your target audience uses to find your website. Google Analytics and Search Console are excellent tools for this. Make sure your keywords are in the ad’s url, which helps visitors decide where to click. Using compelling ad copy is also essential. Know your audience’s preferences and use this information to create ad copy that will entice them to take action.

Once you have established your target audience, try segmenting your ad campaigns. This will allow you to better target your advertising efforts and increase CTR. A feature available on Google’s website called “Users Also Ask For” can help you target a specific audience by providing them with relevant suggestions. Click-through rates are also used to measure the effectiveness of your digital marketing campaign. A low CTR could be an indicator of a problem with the ad campaign, or it could be that your ads are not showing up when relevant consumers search.

If your search-based ad fails to attract a high CTR, you’ve missed a huge opportunity. It’s time to take the next step. Take the extra mile to improve your CTR and quality score. Try using persuasion with visual assets to increase your click-through rate. Using techniques like inoculation, you can convince your audience to see a light at the end of the tunnel. The end goal of persuasion is to guide them toward a resolution or call to action.

ਮੁੜ ਨਿਸ਼ਾਨਾ ਬਣਾਉਣਾ

Retargeting with Adwords is a powerful tool to reach new customers. Google has strict rules about collecting personal information from its users, including phone numbers, ਈਮੇਲ ਪਤੇ, and credit card numbers. Remarketing campaigns can be conducted on Google’s homepage, ਮੋਬਾਈਲ ਐਪਸ, and social media. Google’s retargeting tool can help businesses reach potential customers via multiple platforms. The best way to get started is to review the following strategies.

Retargeting with Adwords can be used to target specific customers who visited a specific page in your website. You can create a general ad that encourages prospective customers to browse through your site, or you can create a retargeting ad that displays ads to people who visited your site before. The goal is to capture the attention of people who’ve visited your site at some point in time, even if they didn’t purchase anything.

Retargeting with Adwords can target specific visitors by creating a custom audience that matches the demographics of a particular website visitor. The audience that you create will only see ads that are relevant to that person’s interests and demographics. In order to achieve the best results, you should segment your website visitors into different groups, using demographics to target your remarketing efforts. If you’re new to the world of advertising, start with Google Adwords.

Retargeting with Adwords works by placing a small piece of code on your website. This code, also known as a pixel, will remain undetectable by site visitors. It then uses anonymous browser cookies to follow your audience around the web. This code will inform Google Ads when to show the ads to people who have visited your site. It’s an extremely effective way to reach potential customers. This method is fast and affordable, and can yield huge results.

Before you start advertising on Google, you should know what you are getting yourself into. Here are a few things to keep in mind: Match types, ਗੁਣਵੱਤਾ ਸਕੋਰ, ਲਾਗਤ, and Retargeting. Once you understand these things, you will be able to plan a more efficient Adwords campaign. And once you’ve mastered all of this, you’re ready to begin! ਹਾਲਾਂਕਿ, before you do that, you should do some research on your keywords.

ਲਾਗਤ

There are many factors that determine how much money you should spend on Adwords. ਉਦਾਹਰਣ ਲਈ, what is the average cost per click? The cost of goods sold (COGS) includes production and ad spend. You’ll have to determine how much money you spent on advertising in order to get a return on your investment. Then you can compare those costs to your revenue from AdWords campaigns and determine which keywords are the most profitable.

ਪ੍ਰਤੀ ਕਲਿੱਕ ਦੀ ਲਾਗਤ (ਸੀ.ਪੀ.ਸੀ) varies greatly based on keywords and industry. Typical CPCs are around $2.32 ਖੋਜ ਨੈੱਟਵਰਕ 'ਤੇ ਅਤੇ $0.58 ਡਿਸਪਲੇਅ ਨੈੱਟਵਰਕ 'ਤੇ. ਹੋਰ ਜਾਣਕਾਰੀ ਲਈ, see this AdWords metrics article. One way to reduce your CPC is to target keywords with a high Quality Score. High Quality Score keywords earn better placement on the page, saving you money and ensuring that your ads appear on the right pages.

You can adjust your bid for a specific keyword if you know which ones work best. ਉਲਟ, you can decrease your bid on the keywords that don’t produce results. Keep in mind that some keywords cost more than others, and you should constantly monitor and adjust your bids accordingly. As a business owner, you should be aware of changes in Adwords pricing and be ready to adapt accordingly. Once you learn which keywords work well for your website, you can maximize your revenue and cut your CPCs to get the best ROI.

A CPC campaign is the most commonly used method. It’s the most common method and costs less than a hundred cents per click. ਹਾਲਾਂਕਿ, the cost for each click is different from the cost of impressions. If you want to know the cost of your advertising campaign, you can utilize a keyword planner to get an estimate of your cost per click. ਇਸ ਪਾਸੇ, you’ll know exactly how much you’ll pay for each click and how many impressions you’re getting.

Match types

If you want to increase the number of conversions and spend less money on your ads, you should break out your keywords into different match types. ਐਡਵਰਡਸ ਵਿੱਚ, this is done by segmenting ads according to the match types. By choosing the right match types, you will be able to reach your target audience and avoid wasting money on irrelevant clicks. For this purpose, you should use a free keyword tool to determine your target audience and then segment your ads accordingly.

Exact Match is the most targeted of all keyword matches, and requires the keyword phrase to be exact. ਹਾਲਾਂਕਿ, you can add additional terms to your query if necessary. Exact Match is the best choice for advertisers who want to drive conversions by showing only ads that are relevant to the keywords they’re targeting. Exact match also has a higher click-through rate. ਹਾਲਾਂਕਿ, it is important to understand that using exact matches may not be the best choice for every business.

If you want to target certain words, then you can use broad-modified keywords. These are straightforward to use and tell Google to show your ads for certain words or phrases. The keywords can be in any order. You can enter these terms using the plus symbol (+) before each keyword. The broad-modified keyword format can be used for phrases as well. Full Media specializes in AdWords PPC campaigns for small and medium-sized companies.

Broad and exact match are the most popular match types, but there are also close variants. Broad match type includes all possible misspellings of the keyword while exact type allows you to target broader related searches. You can also exclude close variants by adding negative keywords. ਹਾਲਾਂਕਿ, this is not a good practice as it can reduce the number of clicks. The broad match type is the best choice for advertisers who want to target specific terms.

ਮੁੜ ਨਿਸ਼ਾਨਾ ਬਣਾਉਣਾ

Retargeting is a form of online advertising that allows marketers to show targeted ads to past visitors of a website. The remarketing technique works by dropping a tracking code on a web page and enabling the ads to be shown to a past visitor. The results of this type of remarketing are significant. It has been shown to increase sales by up to 70% when people who have visited a website without purchasing anything make a purchase through a remarketing campaign.

If your website is not optimized for retargeting, you may not be able to see any results. If your remarketing campaign is not working, you may need to take the advice of a Google Adwords management company. They will help you set up the retargeting campaign correctly. The right settings will make a big difference in performance. Once you have the right settings, you can use retargeting to target consumers across all different social networks.

In order to set up retargeting ads, you must first set up Google Analytics. The retargeting code will track cookies, which are small files automatically stored on a user’s browser. Google Ads will be alerted to display advertisements to a specific site visitor based on their previous browsing history. Retargeting with Adwords can be a great way to improve your online marketing strategy.

Retargeting with Adwords can be effective for social media channels, particularly Facebook. It can also be an effective way to build a Twitter following. ਯਾਦ ਰੱਖਣਾ, ਵੱਧ 75% of users on Twitter are on mobile devices. Your ads should be mobile-friendly to maximize your chances of capturing your audience’s attention. Retargeting with Adwords can help you convert these users into customers. ਇਸ ਲਈ, start retargeting with Adwords to boost your revenue.

ਗੁਣਵੱਤਾ ਸਕੋਰ

There are many ways to improve your Quality Score in Google Adwords. While there is no one magic solution, there are many ways to improve your score. The first step is to log in to your account and navigate to the keyword display panel. Once there, you can see the quality scores for your active ad groups. ਫਿਰ, you can start making changes to improve your score. After a few weeks, you should notice a significant difference.

The Quality Score for your ad is calculated by taking into consideration three factors: ਸਾਰਥਕ, ad creative, ਅਤੇ ਲੈਂਡਿੰਗ ਪੰਨੇ ਦਾ ਤਜਰਬਾ. Even when using the same keywords, Quality Scores will vary between ad groups. ਉਦਾਹਰਣ ਲਈ, if you own a bounce house rental business, you might use the keyword “jumper castles” to target potential customers who search for bounce houses. That will improve your Quality Score if your ads are relevant and appealing to users of all devices.

You should also know that the Quality Score for a specific ad group depends on the quality of the keyword. This factor can influence your cost per click (ਸੀ.ਪੀ.ਸੀ) ਅਤੇ ਕਲਿਕ-ਥਰੂ ਦਰ (ਸੀ.ਟੀ.ਆਰ). Google Ads also factors in the quality of the ad group. ਇਸ ਲਈ, if a keyword group has a high Quality Score, it will likely rank well on Google search results. If you’re planning to run an ad campaign for a particular keyword, it will have a better Quality Score than if you simply use a generic term.

When analyzing your ad campaign, pay close attention to CTR. A high CTR is a good sign. Ads with higher CTR will receive more clicks, thus increasing your CPC. ਹਾਲਾਂਕਿ, keep in mind that CTR will be affected by other factors such as geographical location. ਇਸਦੇ ਇਲਾਵਾ, you need to make sure that your keywords match your ad copy and landing page. Increasing your CTR can help your Quality Score, but it will also increase your cost-per-click (ਸੀ.ਪੀ.ਸੀ).

ਕੀਵਰਡ ਖੋਜ

Keyword research is the process of identifying the right keywords for your website or advertisement campaign. There are many ways to perform keyword research. The main goal is to take an idea and identify keywords that have the potential to generate traffic. Keywords are ranked by value and chance to earn traffic. Keyword research helps you create the right content and advertising strategy to attract potential customers. To begin, use Google’s keyword tool to discover which keywords are popular.

While it can take time and effort, keyword research is crucial to your AdWords campaign success. Without proper keyword research, your campaign can fail or cost you sales. Listed below are some tips to get you started:

Use Google Keyword Planner. This tool shows you search volume by month. ਉਦਾਹਰਣ ਦੇ ਲਈ, if you want to attract traffic during the summer, you should target keywords that are highly searched in this season. ਵੀ, consider limiting your search to a particular time period, such as between May and August. Once you know which keywords are profitable, you can use the AdWords tool to find related keywords. This tool will generate hundreds of related keywords based on your keyword constraints.

When choosing keywords, determine your website’s goal. Do your research to determine your target audience and the search intent of your target market. You may also want to consider how your website is related to these keywords. Are there products or services that have similar terms? Do they have high search volumes? What do people search for when looking for a certain product or service? A high search volume is a good sign. If not, try finding a more niche keyword to target.