Kodi ndingasamalire bwanji bajeti yanga ya Google Ads?

Eni mabizinesi achifundo amadziwa, kuti anthu sadzangogwiritsa ntchito intaneti nthawi ina, um etwas zu kaufen. Amapezeka pa intaneti. Cholinga chanu chachikulu monga otsatsa AdWords ndikuwongolera ROI. Zimachita izi ndikuwongolera momwe mumagwiritsira ntchito ndalama. Chodetsa nkhawa ndi, dass AdWords es nie so einfach macht – und es sogar krass machen kann, sungani molunjika.

1. Gawo loyamba pakuwongolera bajeti yanu ndi iyi, Mvetsetsani momwe bajeti ya AdWords imagwirira ntchito. Ndi AdWords, mutha kukhazikitsa bajeti pamlingo wampikisano. Ngati muli ndi akaunti yayikulu, mutha kugawa mitundu yampikisano yofananira limodzi.

2. Ndizofunikira, kuti mudziwe za zomwe zachitika posachedwa. AdWords yasintha njira, momwe bajeti amayendetsedwera. Ankakhala oposa tsiku lililonse 20 Peresenti pa bajeti. Mavuto amabwera, pomwe bajeti ndiyochepa.

3. Kwa mabizinesi ang'onoang'ono, mitengo yosintha nthawi zina mwezi wonse. Komabe, kudina ndikotsika mtengo mpaka kumapeto kwa mwezi, monga makampani ena atha kusowa ndalama. izi zikutanthauza, kuti ngati kutembenuka kumakhalabe kolimba, CPA idzatsika, pamene kudina kumakhala kotsika mtengo.

4. M'mitundu ina yamabizinesi monga e-commerce, kuchuluka kwakubwerera kuli pamalonda otsatsa (NJIRA) bwino pakati pamwezi kuposa koyambirira kapena kumapeto. Izi nthawi zambiri zimakhala choncho, ogula akagwiritsa ntchito ndalama zomwe sizingabwezeredwe, kugula kwa inu. Ndibwino, onjezerani bajeti pakatikati pa mwezi ndikuchepetsa kumapeto kwa mwezi.

5. Makina a Google sangathe, Sungani bwino bajeti mwezi wonse. Linapangidwa ndi cholinga m'malingaliro, kukwaniritsa bajeti yomwe mwapereka. Ngakhale mutha kugwiritsa ntchito bajeti zomwe mwagawana, kutheketsa kugwiritsa ntchito makampeni ambiri pamalingaliro omwewo, si zophweka, Tsatirani zosintha zingapo pamwezi pamwezi potengera manambala omwe apatsidwa.

6. AdWords imatha kugwiritsa ntchito bajeti yanu tsiku ndi tsiku tsiku lililonse. Musanawerengere nambala iyi kukhala yabwino kapena yoyipa, onani CPA yanu- ndi zochitika za ROAS kwa miyezi yosiyanasiyana. Mukapeza izi, pamakhala nthawi pamwezi, momwe mumachita bwino kapena zoyipa kuposa pafupipafupi. Kugwiritsa ntchito bajeti kumatha kukuthandizani kuyendetsa zotsatsa pafupipafupi nthawi yazachisangalalo.