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Tonse tikudziwa Zotsatsa za Google, ubwino wake, Zotsatira ndi Ntchito. Aber wie viele von uns wissen, momwe mungayendetsere kampeni yotsatsa, mwina ochepa okha. Mutha kupeza anthu ambiri, amene amati, khalani katswiri pakuchita kampeni yotsatsa, koma ochepa mwa iwo angakupatseni zotsatira zomwe mukufuna.
Nkhaniyi ikukuuzani, momwe mungayendetsere kampeni yotsatsa bwino ya Google. Chofunikira kwambiri pamalonda ndi omvera omwe akuwatsata komanso mawu osakira. Tiyeni tiwone, momwe mungapangire ndalama ndimakampeni a AdWords.
1. Mukamapanga kampeni, Zotsatsa za Google nthawi zina zimawonetsa netiweki zowonetsera ngati tsamba losakira, ndipo mumasankha zoyambazo. Apa ndipomwe zoyesayesa zambiri zimasokonekera.
2. Onjezani mawu oyenera, zomwe zikugwirizana ndi mtundu wazogulitsa zanu, omwe ogwiritsa ntchito amafufuza. Mutha kugwiritsa ntchito imodzi mwa 4 Mitundu yofananira yama keyword ngati machesi otakata, kusinthidwa kosakanikirana, Gwiritsani ntchito machesi ndi kufanana kwenikweni.
3. Muyenera kumvetsetsa chifukwa chake, chifukwa mumagwiritsa ntchito CPC yambiri komanso zomwe ingachite. Mutha kusintha CPC yochulukirapo yamagulu onse otsatsa ndi mawu osakira. Koma choyamba muyenera kusankha gulu lomwe mugwiritse ntchito.
4. Kukhazikitsa kampeni yotsatsa ya Google kungatenge nthawi pang'ono, kotero muyenera kupanga zotsatsa zenizeni. Mukatenga nthawi ndikupanga zotsatsa, zomwe zimangoyang'ana pa zosowa kapena zovuta za omwe akufuna, mutha kudina pazotsatsa zanu.
5. Mutha kugwiritsa ntchito zowonjezera zamalonda, kuti mutsegule zambiri. Gwiritsani ntchito momwe mungathere ndikuisiya pa Google, kusankha, Kutsatsa komwe kuyenera kuwonetsedwa kutengera funso lofufuzidwa ndi wogwiritsa ntchito. Zina mwazowonjezera ndizowonjezera mafoni, Zowonjezera mtengo, Mulingo wogulitsa ndi kukulitsa kwa malo.
6. Muthanso kugwiritsa ntchito mawu osalimbikitsa, zomwe zimalangiza google, Osati kutsatsa malonda anu, pamene ogwiritsa ntchito amafufuza nawo.
7. Mukamaliza zonse, zomwe muyenera kuchita ndikuwona makonda. Sankhani netiweki, d. H. Sakani netiweki yokha, lolani kudziko ndi chilankhulo ndikuwunikiranso njira yotsatiranso.
8. Osayiwala, Kuphatikiza Google Ads ndi Google Analytics, kukawona, zomwe zikuchitika pompano.
Chifukwa chake mwatsiriza sitepe iliyonse molondola. Tsopano zonse muyenera kuchita ndikungokhala. Khalani oleza mtima ndipo dikirani zotsatira. Bwererani pambuyo pa masiku angapo, kuwunikiranso zomwe zasanthula ndikuwunika.