Imelo info@onmascout.de
Telefoni: +49 8231 9595990
Ngati mukufuna kugwiritsa ntchito Google Adwords pa kampeni yanu yotsatsa, muyenera kudziwa zambiri za momwe zimagwirira ntchito. Muyenera kugwiritsa ntchito mtengo-pa-kudina (Zamgululi) kuyitanitsa, Kutsatsa kwapatsamba, ndikuwongoleranso kuti muwonjezere mitengo yanu yodulira. Kuti tiyambe, werengani nkhaniyi kuti mudziwe zofunikira kwambiri za AdWords. Nditawerenga nkhaniyi, muyenera kupanga kampeni yopambana.
Kutsatsa kwamitengo-pa-click-per-click ndi gawo lofunikira kwambiri pa kampeni yabwino ya PPC. Pochepetsa mtengo-pa-kudina kwanu, mutha kuwonjezera kuchuluka kwa magalimoto anu ndikusintha. CPC imatsimikiziridwa ndi kutsatsa kwanu komanso njira yomwe imaganizira zamtundu wa malonda, ad udindo, ndi zotsatira zowonetsera zowonjezera ndi mawonekedwe ena otsatsa. Njirayi imachokera pazifukwa zingapo, kuphatikiza mtundu wa webusayiti yomwe muli nayo ndi zomwe zili.
Njira zotsatsa za CPC ndizosiyana patsamba lililonse. Ena amagwiritsa ntchito kuyitanitsa pamanja pomwe ena amadalira njira zodzipangira okha. Pali ubwino ndi kuipa kwa onse awiri. Ubwino umodzi wofunikira pakutsatsa pawokha ndikuti umatulutsa nthawi yochita ntchito zina. Njira yabwino idzakuthandizani kukweza ndalama zanu ndikupeza zotsatira zabwino. Mukakhazikitsa kampeni yanu ndikuwongolera zotsatsa zanu, mudzakhala mukupita kukulitsa mawonekedwe anu ndikusintha magalimoto anu.
CPC yotsika imakulolani kuti muzidina zambiri pa bajeti yanu, ndipo kudina kwapamwamba kumatanthawuza kutsogola kowonjezereka kwa tsamba lanu. Pokhazikitsa CPC yotsika, mudzatha kukwaniritsa ROI yapamwamba kusiyana ndi njira zina. Lamulo labwino la chala chachikulu ndikukhazikitsa malonda anu pazomwe mukuyembekezera kupanga pamwezi. Kutembenuka kochulukira komwe mumalandira, kukweza ROI yanu.
Ndi mazana masauzande a mawu osakira omwe alipo, mtengo-pa-click-per-click ndi gawo lofunikira pa kampeni yopambana ya PPC. Ngakhale ma CPC apamwamba safunikira pamakampani aliwonse, kukwera mtengo kungawapangitse kukhala otsika mtengo. Mwachitsanzo, ngati bizinesi ikupereka chinthu chamtengo wapatali, imatha kulipira CPC yayikulu. Motsutsana, mafakitale okhala ndi mtengo wokwera wapakati pakadina amatha kulipira CPC yapamwamba chifukwa cha mtengo wamoyo wamakasitomala.
Kuchuluka kwa ndalama zomwe mumawononga pakudina kulikonse kumadalira zinthu zingapo, kuphatikizira chigoli chapamwamba komanso kufunikira kwa mawu osakira. Ngati mawu anu ofunikira sakugwirizana ndi msika womwe mukufuna kugulitsa bizinesi yanu, mtengo wanu ukhoza kuwonjezeka 25 peresenti kapena kuposa. CTR yapamwamba ndi chizindikiro chimodzi chosonyeza kuti malonda anu ndi ofunika. Itha kukulitsa CPC yanu ndikuchepetsa Avg yanu. Zamgululi. Otsatsa a Smart PPC amadziwa kuti kuyitanitsa kwa CPC sikungokhudza mawu osakira, koma kuphatikiza zinthu zina.
Pamene CPC ikuyitanitsa Adwords, mumalipira wosindikiza ndalama zina pakadina kulikonse kutengera mtengo wa malonda anu. Mwachitsanzo, ngati mutagula madola chikwi ndikupeza kudina kamodzi, mudzalipira mtengo wokwera kuposa ngati mugwiritsa ntchito intaneti yotsatsa ngati Bing. Njirayi imakuthandizani kuti mufikire makasitomala ambiri komanso kuti muchepetse mtengo uliwonse mukangodina.
Ndi Site Targeting m'malo, Otsatsa a Google amatha kusankha masamba omwe amatsatsa malonda awo. Mosiyana ndi kutsatsa kwapa-pa-kudina, Site Targeting imalola otsatsa kutsata masamba enaake. Ngakhale kutsatsa kwapa-pa-click ndikwabwino kwa otsatsa omwe amadziwa zomwe makasitomala awo akufuna, zimasiya gawo lomwe lingakhalepo pamsika osagwiritsidwa ntchito. Nawa maupangiri opangitsa kuti zotsatsa zanu ziwonekere:
Gawo loyamba pakukulitsa mitengo yanu yotembenuka ndikusankha zotsatsa zomwe zikugwirizana ndi tsamba. Zotsatsa zomwe zimagwirizana ndi zomwe zili patsamba linalake zitha kusintha. Sankhani zolemba zapawebusayiti kuti mupewe kutopa ndi anthu, ndipamene omvera amatopa ndikuwona malonda omwewo atha. Izi ndizofunikira makamaka pakutsatsa kwa anthu omwe ali ndi milingo yochepa yowerengera. Ichi ndichifukwa chake kusintha opanga zotsatsa pafupipafupi kumatha kuthandiza.
Kugwiritsa ntchito kubwerezanso ndi Adwords kungakhale kothandiza kwambiri. Itha kugwiritsidwa ntchito kukopa makasitomala omwe angakhale nawo patsamba lanu. Facebook ili ndi zambiri kuposa 75% kwa ogwiritsa ntchito mafoni, kupanga chisankho chabwino kwambiri chowonjezera kupezeka kwanu pa Twitter. Kuphatikiza apo, mutha kugwiritsa ntchito mwayi pa Adwords’ mawonekedwe osavuta kugwiritsa ntchito mafoni kuti mukope chidwi cha omvera anu. Tiyeni uku, mukhoza kuwasintha kukhala makasitomala. Kugwiritsa ntchito Facebook ndi Twitter poyang'ananso ndi njira yabwino yopezera bwino kwambiri njira yotsatsira yamphamvuyi..
Kuyang'ananso ndi Adwords kuli ndi zabwino zambiri. Zimakuthandizani kuti muzilumikizana ndi makasitomala omwe alipo ndikufikira atsopano. Poyika ma Script tag patsamba lanu, anthu omwe adayendera tsamba lanu m'mbuyomu adzawonanso zotsatsa zanu, kupanga bizinesi yobwereza. Google imakulolani kuti mugwiritsenso ntchito kutsatanso ndi Adwords pamayendedwe osiyanasiyana ochezera, kuphatikizapo Facebook, Twitter, ndi YouTube.
Google Ads imagwiritsa ntchito khodi yotchedwa “kubwezeretsanso” yomwe imagwira ntchito ndi msakatuli wa mlendo kutumiza zotsatsa. Khodiyo sikuwoneka pazenera la mlendo wa webusayiti, koma imalumikizana ndi msakatuli wa wogwiritsa ntchito. Ndikofunikira kudziwa kuti wogwiritsa ntchito intaneti aliyense amatha kuletsa ma cookie, zomwe zipangitsa kuti kutsatsa kwapaintaneti kusakhale kwamunthu payekha. Mawebusayiti omwe ali kale ndi tag ya Google Analytics yoyikapo akhoza kudumpha kuwonjezera nambala yowunikiranso ya Google Ads..
Njira ina yowunikiranso ndi Adwords ndikubwezanso pamndandanda. Mu mtundu uwu wa kubwerezanso zolinga, ogwiritsa adayendera kale webusayiti ndikudina mpaka patsamba lofikira. Malonda omwe akutsatawa amatha kulimbikitsa alendo kuti agule kapena kukweza kuti azilembetsa. Kuwongoleranso ndi Adwords ndi njira yabwino kwambiri yopangira zotsogola zapamwamba.
