Zotsatira zamalonda a Google zikuyenera kutero 2021 ziyenera kuganiziridwa

Pali mpikisano wovuta kwambiri wamawu osakira pakati pa mabizinesi, chikhalidwe TV tsopano wakhala malipiro-ndi-sewero chilengedwe, ndi kusaka kwamawu, Kutsatsa zotsatsa, ndi zina zambiri. ponyani chilichonse, chochita ndi SEO. Google ikukulitsa ndikukonzanso zinthu zake zambiri, zomwe zimapangitsa kuti zikhale zovuta kwa otsatsa mwachizolowezi, pitilizani ndi zomwe zilipo. Chifukwa cha izi, tili ndi zotsatsa zazikulu kwambiri za Google za chaka 2021 kulembedwa, kukuthandizani kupanga mapulogalamu oyenera otsatsa malonda a bizinesi yanu chaka chino chatsopano.

Kugula kwanzeru

Google yachita zambiri mwanzeru zopangira (KI) adayikidwa, kuyitanitsa anzeru ndi chimodzi mwazosiyanazi chifukwa chakugulitsa ndalama. Muyenera kufotokozera Google cholinga chanu chotsatsa, kenako Smart Bidding ipeza, momwe mungakwaniritsire bwino mu bajeti yanu. Kuyitanitsa mwanzeru kumagwirira ntchito zolinga zingapo za PPC, pansi:

• Cholowera CPA: Onetsani kutsogolera kwatsopano ndi makasitomala pamtengo wofunikira pakupezeka kulikonse.

• chandamale ROI: Pezani zabwino zomwe zingabwerere ku ndalama (MFUMU) ndalama zanu.

• Lonjezerani kutembenuka: Sinthani kutembenuka kwanu ndi malonda.

Zotsatsa Zopeza

Google idayambitsa Discovery Ads zaka zapitazo. Izi ndi zotsatsa zabodza, omwe amagwiritsidwa ntchito m'malo a Google Feed.

Monga chiwonetsero- kapena zotsatsa pa YouTube ndizotsatsa zomwe zikupezeka zomwe zimakhala zosangalatsa komanso zowoneka bwino. Ndi zotsatsa za Google za Discovery, otsatsa sikuti amangopeza chiyembekezo mu Discover feed, komanso muzakudya zapakhomo pa YouTube komanso mu Gmail.

Makampeni ndi Google Lens

Google Lens ndi injini yosakira zithunzi yoperekedwa ndi Google, zinthu ndi zizindikilo zolembedwa kudzera pulogalamu yakomweko. Ikuphatikizidwanso mu Zithunzi za Google komanso mafoni a Android limodzi ndi Google Assistant ndi pulogalamu ya Google.

kusaka ndi mawu

Pamene anthu ambiri amagula ma speaker anzeru ndikufufuza google pa mafoni, kusaka kochokera m'malemba kumachepa pang'onopang'ono. Ndipo izi zikutanthauza mavuto akulu kwa otsatsa. Pamene ogwiritsa ntchito akuchoka pakufufuza kolemba, otsatsa akuyenera kupeza njira, kusunga msika ukuyenda.

Malonda a Gallery

Chaka chino chisanafike, Google idatulutsa mtundu wa beta wa zotsatsa zatsopanozi. Amakhala ngati zotsatsa za Facebook ndikuwapangitsa kuti aziwoneka bwino, ogwiritsa ntchito mafoni amatha kupukusa, kuti mumve zambiri za mtundu, kulandira mankhwala kapena ntchito.