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Pali zabwino zambiri zoyendetsa kampeni ya Google Adwords. Kusaka kolipidwa ndikolunjika kwambiri komanso kowonjezereka. Ikhoza kukuthandizani kuti muzindikire mtundu wanu mwachangu. Ndipo chifukwa maphunziro a Google awonetsa kuti zotsatsa zolipira zimawonjezera mwayi wongodina 30 peresenti, akhoza kukhala ndalama zabwino kwambiri. Nawa maubwino ochepa chabe awa. Pitilizani kuwerenga kuti mupeze zabwino zoyendetsa kampeni ya Adwords. Ndipo yambani lero! Mukangopanga bajeti yanu, yambani kupanga magalimoto abwino lero!
Kupatula kuthandizira tsamba lanu kukhala labwinobwino, Malonda a Google amathanso kukuthandizani kuti mufikire anthu enaake ndi zotsatsa zomwe mukufuna. Kutsatsa kwapalipi-pa-kudina, amadziwikanso kuti PPC, ndi njira yabwino yopangira magalimoto poyika zotsatsa patsamba lanu ndikulipira kokha ogwiritsa ntchito akadina. Zotsatsa izi zimawonekera pamwamba pazotsatira zakuthupi ndipo nthawi zambiri zimakhala pamwamba kapena pansi pa Google SERPs. Komabe, ndikofunikira kuzindikira kuti pali chenjezo pakutsatsa kwa PPC.
Chimodzi mwazabwino zazikulu za Google Adwords ndi mtengo wake wotsika. Mosiyana ndi malonda achikhalidwe, sichifuna bajeti yaikulu yolenga kuti ikhale yogwira mtima. Palibe ndalama zochepa zomwe zimafunikira, ndipo mutha kukhazikitsa bajeti ya zotsatsa zanu tsiku lililonse. Mukhozanso kusankha kulunjika malonda anu kutengera malo ndi mzinda, zomwe zingakhale zothandiza kwambiri ngati muli ndi bizinesi yautumiki wakumunda, Mwachitsanzo.
Kupanga malonda ogwira mtima, choyamba muyenera kusankha mawu osakira omwe omvera anu azigwiritsa ntchito kuti apeze tsamba lanu. Mawu osakira kwambiri ndi omwe amapeza mavoti osaka kwambiri. Kumbukirani kusankha mawu osakira omwe mukukhulupirira kuti atulutsa zotsatira. Kumbukirani kuti ngati simukudziwa zomwe anthu akufuna, mutha kuwonjezera mawu enanso pambuyo pake. Muyeneranso kukumbukira kuti simungatsimikizire kuti kutsatsa kwanu kudzakhala zotsatira zoyamba pa Google.
Phindu lina la Google Adwords ndikutha kutsata zida zinazake. Kutengera bizinesi yanu’ zosowa, mutha kusankha omvera omwe mukufuna ndi zida zawo. Mukhozanso kusintha malonda anu moyenerera, kuyitanitsa apamwamba pazida ndi kutsika pa zina. Pali mitundu ingapo ya malonda, zomwe zimasiyana mtengo wake. Zotsatsa zina zingapo zimapezekanso kudzera mu pulogalamu ya Google Adwords. Komabe, chitsanzo chabwino ndi zotsatsa zowonetsera, zomwe zimawonekera pamasamba.
Bizinesi ikhoza kukhala yopambana kwambiri pogwiritsa ntchito ukadaulo wapamwamba kwambiri. Malo ochezera a pa Intaneti ndi chitsanzo chabwino. Ndi scalable kwambiri, ndipo sichifuna chuma chamakampani kuti chiwonjezeke. Ntchito zolembetsa, mbali inayi, sizimafunikira kuti kampaniyo ikhazikitse ndalama m'mafakitole ambiri kapena kulembera antchito ambiri. Mapulogalamu am'manja, nawonso, ndi scalable. Iwo akhoza dawunilodi ndi zikwi za anthu tsiku lililonse, ndipo makampani sayenera kuyambiranso gudumu akamakula.
Cholinga cha bizinesi ndikukwaniritsa zofuna za msika, ndipo zofuna izi zimasintha pakapita nthawi pamene zokonda za anthu ndi chuma chawo chikuwonjezeka. Popanda ma scalable systems, mabizinesi amayenera kusintha nthawi zonse ndikukulitsa kuti akwaniritse zofuna za kasitomala. Apo ayi, ali pachiwopsezo chotaya mphamvu ndi ntchito yabwino, zomwe zidzakhudza ubale wamakasitomala komanso mbiri yabizinesi. Pachifukwa ichi, mabizinesi owopsa ndi ofunikira kuti bizinesi ikhale yopindulitsa. Ngakhale ma scalable mabizinesi ndiosavuta kupanga ndi kukonza, bizinesi yomwe singakule imatha kuvutikira kuti ikwaniritse zofuna zatsopano ndikukula.
Lingaliro la scalability litha kugwira ntchito kumadera osiyanasiyana abizinesi, kuchokera ku zothandizira zophunzitsira kupita ku njira zogawa. Sizinthu zonse zabizinesi zomwe zimatha, ndipo momwe amachitira izi sizingakhale zothandiza pazifukwa zina. Mwamwayi, ukadaulo wapangitsa izi kukhala zotheka. Sizinthu zonse zamabizinesi zomwe zitha kukulitsidwa nthawi imodzi, kotero bizinesi iyenera kuyang'ana kwambiri madera omwe angawonongeke kwambiri.
Ngakhale scalability ndikofunikira kwa mabizinesi onse, mabizinesi ang'onoang'ono amafunikira kwambiri. Mabizinesi ang'onoang'ono ali ndi zinthu zochepa komanso ali ndi mwayi wokulirapo. Zinthu zawo ziyenera kugwiritsidwa ntchito mwanzeru. Popita nthawi, amakumana ndi zosintha pomwe atsogoleri awo amazolowera masewerawa. Popanda luso lokulitsa, mabizinesi ang'onoang'ono ambiri amalephera kapena kutha. Koma pamene atsogoleri ali ndi kuoneratu kutero, mabizinesi awa aziyenda bwino.
Dongosolo la Google la pay-per-click limalola otsatsa kutsatsa mawu osakira omwe ali okhudzana ndi malonda ndi ntchito zawo. Google Ads imawerengera zomwe zikuyembekezeka kutengera mawu osakira kapena magulu achinsinsi omwe amayambitsa kutsatsa. Ngati eCTR ndi yotsika, malonda samakakamiza ogwiritsa ntchito kuti adina. Pachifukwa ichi, Google imawonetsetsa kuti otsatsa ali ndi mtengo wokwanira kuti alandire malo omwe akufuna.
Pakati pa malonda osiyanasiyana, yomwe ili ndi Malonda apamwamba kwambiri idzawonetsedwa pamalo apamwamba pakusaka koyenera, kutsatiridwa ndi malonda achiwiri apamwamba kwambiri, ndi zina zotero. Zotsatsa zomwe sizikukwaniritsa izi siziwonetsedwa pa Google. Kupambana kwapamwamba ndi Max CPC Bid ndizomwe zimatsimikizira Malonda a Ad, komanso kupikisana kwa malonda.
Kutsatsa kwakukulu sikutsimikizira kupambana mu malonda, koma zimawonjezera mwayi wanu wodina. Mosasamala kanthu za CPC, Score Yapamwamba kwambiri ndi Malonda Otsatsa zikuthandizani kuti mubweze bwino pakutsatsa kwanu kwa PPC. Mwa njira iyi, mutha kupeza phindu lalikulu kuchokera ku malonda a PPC. Ngati mukudziwa zomwe mukuchita, Kutsatsa kwa PPC kumatha kukhala kopindulitsa pabizinesi yanu.
Mtengo wa kudina kulikonse, kapena CPC, imanena za mtengo womwe mumalipira mukangodina. CPC yanu yayikulu kwambiri ndiye ndalama zambiri zomwe mungafune kulipira. Nthawi iliyonse mukayendetsa malonda a PPC, CPC yanu yeniyeni idzasintha. Ndimetric yofunikira kwambiri yotsatsa ya digito yomwe imakuthandizani kuti mumvetsetse kuchuluka kwa ndalama zofikira kasitomala. Kudziwa kuchuluka kwa ndalama zomwe mumagwiritsa ntchito kungakulimbikitseni kuti muchepetse bajeti yanu yotsatsa.
Mothandizidwa ndi AdWords, mutha kutsatsa pa injini yosakira ya Google kuti mufikire makasitomala omwe akufunafuna malonda kapena ntchito zanu. Chifukwa anthuwa ali kale ndi chidwi ndi malonda kapena ntchito yanu, mutha kuwawonetsa malonda anu kuti akope anthu ambiri ndikukulitsa malonda. Ndi maukonde otsatsa omwe amatsata kwambiri, mutha kuwonjezeranso mitengo yotembenuka. M'munsimu muli njira zina zopindulira ndi kampeni yanu ya AdWords.
Ngakhale zili zowona kuti AdWords ndiyokwera mtengo kwambiri, ili ndi mapindu ambiri. Kwa oyamba, mutha kutsata ndikuyesa makampeni anu kuti muwone zotsatsa zomwe zikupanga anthu ambiri. Ndizothekanso kutsata misika yeniyeni ndi mawu osakira, zomwe zingakuthandizeni kukulitsa kuzindikira kwamtundu kwanuko komanso kudziko lonse. Ndipo koposa zonse, mutha kuwongolera bajeti yanu mothandizidwa ndi zowonjezera zotsatsa. Kuti mudziwe momwe mungakwaniritsire makampeni anu a AdWords, tsatirani malangizo awa:
Zotsatsa za Google sizotsika mtengo, ngakhale. Mtengo pa dinani (Zamgululi) zimasiyanasiyana kuchokera ku mawu ofunika kwambiri, ndipo ndikofunikira kumvetsetsa kuti aliyense ndi wofunika bwanji. Malonda ambiri ndi okwera mtengo kuposa ena, kotero kuzikonza moyenera kungakuthandizeni kusunga bajeti yanu. Mfundo ina yofunika kuiganizira ndi mtengo wotsogola uliwonse (Mtengo CPL) – mawu ena osakira amawononga ndalama zambiri pamakompyuta kuposa pama foni am'manja, koma ena amawononga ndalama zochepa pazida zam'manja.
Ngati mukuchita bizinesi yaying'ono, simuyenera kuwononga $ 10k pamwezi kuti muwone zotsatira zabwino. Chitsanzo cha kukula kwa 10 ku 15 kudina patsiku ndikokwanira kuyesa akaunti yanu. Mwachitsanzo, mukhoza kulipira $5-8 pakudina kulikonse kwa malonda ogulitsa ntchito zapakhomo, pomwe kampeni yolunjika kumakampani omwe amalipira mitengo yokwera ikhoza kulamula mazana a madola pakudina kulikonse. Kupatula kukhala okwera mtengo, katswiri wa PPC akadali njira yabwinoko kwa bizinesi yaying'ono kuposa kulemba ntchito bungwe.
Pomwe pulogalamu yotsatsa ya Google ya PPC ndiyothandiza kwambiri, ndi okwera mtengo kwambiri. Ndizosavuta kuwona chifukwa chake anthu ambiri amasankha kupewa AdWords palimodzi ndikumamatira ku njira za SEO m'malo mwake. Koma ngati simukuwopa kulipira pang'ono kuti muwonjezere kuwonekera kwa tsamba lanu, muyenera kuganizira AdWords ngati chida champhamvu chotsatsa. Ngati mwachita bwino, ikhoza kulipira ndalama zambiri.
