Ngati mukuyang'ana kuti muwonjezere bajeti yanu yotsatsa, Adwords ndiye malo oyenera oyambira. Mutha kukhazikitsa makampeni angapo ndi Magulu Otsatsa ambiri ndi mawu osakira muakaunti yanu. Ndikosavuta kupanga Malonda angapo ndikusintha pambuyo pake. Koma musanatuluke ndi kampeni yanu ya AdWords, pali zinthu zingapo zomwe muyenera kudziwa. Malangizo otsatirawa adzakuthandizani kukulitsa kampeni yanu ya AdWords.
Mtengo pa dinani
Mtengo wa kudina kulikonse kwa malonda a AdWords umasiyanasiyana kutengera makampani, mankhwala, ndi omvera omwe akufuna. Ma CPC apamwamba kwambiri komanso otsika kwambiri amapezeka mwalamulo, zachipatala, ndi mafakitale ogulitsa ntchito. Zimatengera kuchuluka kwa ndalama zomwe mwatsatsa, mbiri yanu yabwino, ndi opikisana nawo’ ma bids ndi malonda. Nthawi zambiri, mungakhale mukulipira zochuluka kwambiri pakudina ngati sikunakhale kolunjika.
Mtengo pakudina kwa Adwords ukhoza kusiyanasiyana, makamaka kutengera mtundu wa mawu anu osakira, ad text, ndi tsamba lofikira. Ndi kukhathamiritsa mosamala, mutha kuchepetsa ndalama zanu ndikupanga ROI yokwanira. Koma palibe njira yamatsenga momwe mungachepetsere CPC yanu. Pali njira zingapo zochitira izo. Werengani kuti mudziwe zambiri za momwe mungakwaniritsire kampeni yanu ya Adwords. Gawo loyamba ndikusanthula deta yanu. Gwiritsani ntchito mtengo wa SECockpit wa CPC. Idzakupatsirani kufananiza kwamitundu yosiyanasiyana.
Nthawi zambiri, pafupifupi CPC ya Adwords pa intaneti yosaka ndi $2.32, koma zimasiyanasiyana ndi mafakitale. “Chitetezo cha kunyumba” imapanga kudina kopitilira kasanu kuposa “utoto.” Mu chitsanzo china, Harry's Shave Club idalipira $5.48 kungodina kulikonse ngakhale kukhala patsamba lachitatu lazotsatira. Zotsatira zake, kampaniyo inapeza $36,600. Ndi zimenezo, AdWords ndi ndalama zabwino kwambiri pabizinesi yanu yapaintaneti.
Zotsatira zabwino
Kupambana kwabwino ndi chinthu chomwe chimakhudza momwe malonda anu alili komanso mtengo wake. Mwachitsanzo, ngati mitundu iwiri ili ndi zotsatsa zofanana, yemwe ali ndi zigoli zapamwamba adzayikidwa pamalo #1, pamene winayo adzakhala m’malo #2. Nawa maupangiri okweza zigoli zanu. Kuti muwongolere zotsatira zanu, konzani tsamba lanu lofikira. Onetsetsani kuti malonda anu akugwirizana ndi gulu la mawu osakira omwe akulunjika.
Quality Score yanu ndi imodzi mwazinthu zofunika kwambiri zomwe Google imaganizira powerengera malo otsatsa anu pazotsatira. Mukakhala ndi chigoli chapamwamba, mutha kuyembekezera kulipira pang'ono podina. Magoli apamwamba, mbali inayi, adzakulanga. Kafukufuku waposachedwa wamaakaunti masauzande a PPC adawonetsa kuti malonda otsika a Quality Score amawononga ndalama zambiri 400% zambiri pakudina kulikonse kuposa zotsatsa zapamwamba. Chifukwa chake mphambu yapamwamba imatha kukupulumutsirani 50%.
Kukwera kwapamwamba kwapamwamba, malo otsatsa adzakhala apamwamba pazotsatira. Zotsatsa zokhala ndi Zigoli Zapamwamba zimawonekera kwambiri, zomwe zimapangitsa kuti pakhale mitengo yotsika kwambiri komanso matembenuzidwe apamwamba. Komanso, Google imapereka mphotho kwa akatswiri olemba zotsatsa powonetsetsa kuti zotsatsa zawo ndizambiri. Kuchulukitsa Score yanu sikungowonjezera kupambana kwanu kwa kampeni, zidzachepetsanso ndalama zanu.
Kutsatsa
Ngati ndinu control freak, mungakonde Adwords. Zimakuthandizani kudziwa nthawi, ku, zingati, ndi kwa amene mudzawatsatsa. Mutha kulunjika makasitomala anu mwanzeru ndikuwonetsetsa kuti malonda anu akuwonekera pazotsatira zingapo zoyambirira. Muthanso kuwongolera kuyitanitsa ndikukhala patsogolo pa mpikisano wanu pankhondo yotsatsa. Limbikitsani mawu ofunikira kuti muthe kudina kwambiri ndikuwonjezera ROI yanu.
Mtengo Pa Dinani (Zamgululi) kuyitanitsa ndi njira yodziwika kwambiri yomwe otsatsa amagwiritsa ntchito pamakampeni awo a Adwords. Ndi njira iyi, otsatsa amazindikira kuchuluka kwa momwe angalipire pakadina, kapena “dinani”. Izi zimatengedwa ngati njira yokhazikika yoperekera ndalama, koma pali ena angapo. Phunzirani momwe mungagwiritsire ntchito kuyitanitsa kwa CPC kuti muwongolere bajeti yanu yotsatsa. Potsatira malangizowa, mukhoza kuwonjezera kubweza kwanu pa ndalama (MFUMU) ndi kuonjezera kusinthika kwanu.
Kutsatsa pa Adwords ndi njira yovuta kwambiri. Kampeni yanu ya Adwords yokhazikika kwambiri, mwatsatanetsatane kukhathamiritsa malonda anu kungakhale. Mutha kugwiritsa ntchito zosintha zamabizinesi kutsata madera kapena nthawi zatsiku. Kugwiritsa ntchito zosintha zamabizinesi ndi njira yabwino yowonjezerera kudina kwanu popanda kuphwanya banki. Pali njira zambiri zosinthira makonda anu, koma mfundo yofunikira ndikukhazikitsa kuchuluka kwa mawu osakira omwe mukufuna kutsata.
Mtengo pa kutembenuka
Chimodzi mwazinthu zofunika kwambiri pakutsatsa pa intaneti ndi mtengo pakutembenuka. CPC yapamwamba imatanthauza kutembenuka kwakukulu. Kuti mupeze kutembenuka kwabwino kwambiri, lingalirani za Google Enhanced CPC bid optimization, zomwe zimangosintha kutsatsa kwanu kutengera zotsatira. Izi ndizothandiza kwambiri pamawu osakira a niche ndipo zimakuthandizani kuti muwonjezere bajeti yanu. Monga za 2016, mtengo wapakati pa kutembenuka ndi $2.68. Komabe, muyenera kukumbukira kuti si muyeso wangwiro. Ndichizindikiro chabwino cha zomwe muyenera kugwiritsa ntchito pa Adwords.
Mtengo wotembenuka mu Adwords umadalira zinthu zingapo, kuphatikizapo mawu ofunika, ad text, ndi tsamba lofikira. Mwambiri, CTR yapamwamba imawonetsa kuti malonda anu ndi ofunikira komanso ogwira mtima. Gwiritsani ntchito Google Sheet kuti muwone mitengo yanu yotembenuka. Ndikofunikira kwambiri malonda anu, kutsika kwa CPC. Tiyeni uku, mukhoza kuyeza kubwerera kwa ndalama. Kugwiritsa ntchito njirayi kudzakuthandizani kumvetsetsa ndalama zomwe mumawononga ndikuwona ngati mungathe kuchepetsa ndalama zomwe mumawononga.
Kuganiziranso kwina kofunikira ndi kuchuluka kwa anthu. Popeza anthu ambiri amagwiritsa ntchito mafoni kufufuza intaneti, muyenera kugawa zambiri za bajeti yanu pazosaka zam'manja. Apo ayi, mukhoza kuwononga ndalama pa magalimoto osayenera. Ndikofunikira kupanga zotsatsa zomwe zimakopa ogwiritsa ntchito mafoni kuti muwonjezere phindu lanu kuchokera ku Adwords. Ngati simukudziwa omvera anu, simungathe kuwatsata bwino. Muyenera kuganizira za kuchuluka kwa anthu posankha mawu osakira agulu lanu lazotsatsa.
Cholinga cha kampeni
Mutha kukhazikitsa cholinga cha kampeni ya akaunti yanu ya Adwords kutengera kuchuluka kwa zosintha zomwe mukufuna kukwaniritsa. Metric iyi imapezeka mosavuta mugawo la kukhathamiritsa kwa dashboard ya kampeni. Mutha kusankha pazosankha zingapo popanga cholinga cha kampeni. Zosankha zina ndi monga kutembenuza alendo, kukulitsa mtengo wotembenuka, kuonjezera kudina-kudutsa, kapena kugawana mawonekedwe. Izi zonse ndi zolinga zotheka kampeni ndipo akhoza makonda malinga ndi zosowa zanu.
Cholinga cha kampeni ndi chimodzi mwazinthu zofunika kwambiri pamakampeni a Google Ads. Zimakuthandizani kuzindikira zomwe mukufuna kuti kampeni yanu ikhale yopambana. Ndikofunika kugwirizanitsa cholingacho ndi cholinga chanu chachikulu cha bizinesi. Mwachitsanzo, ngati mukufuna kuwonjezera malonda, muyenera kukhazikitsa cholinga choyendetsa traffic traffic. Mwa njira iyi, mutha kupanga kampeni yanu kuti mupeze ROI yomwe mukufuna. Mukangopanga cholinga, mukhoza kuyamba kupanga kampeni yanu.
Mutha kukhazikitsa zotsatsa zosiyanasiyana pazolinga zosiyanasiyana. Ngati mukufuna kukhathamiritsa zotsatsa zanu zochezera m'sitolo, khazikitsani zomwe mungabwereke pazinthu zonse za CampaignConversionGoal zomwe zili ndi gulu store_visit. Mukachita zimenezo, mutha kukulitsa zotsatsa zanu kuti musinthe. Muthanso kukhazikitsa gulu lazolinga ndikusintha mabizinesi awo moyenerera. Ngati mukufuna kukonza kampeni yanu yochezera sitolo, khazikitsani zomwe mungabwereke kuti zikhale zoona pa cholinga chilichonse.