Tagi: Timakupangirani chithandizo ndipo timakupatsirani pamitengo yabwino

Mutha kugwiritsa ntchito Google Adwords kutsatsa tsamba lanu. Njirayi ndi yosavuta: muyenera kupanga akaunti, sankhani mawu osakira ochepa, ndikuyamba kuwayitanitsa. Umu ndi momwe mungakulitsire kuchuluka kwa kudina kwanu ndikuyamba kutsatsa tsamba lanu! Tikukhulupirira kuti nkhaniyi ikuthandizani kuti muyambe ndi Adwords. Ngati ayi, mutha kuphunzira zambiri za zoyambira zotsatsa pa Google m'nkhaniyi. Mpaka nthawi ina, kutsatsa kosangalatsa!

Kutsatsa pa Google

Mutha kutsatsa pa Google Adwords system poyitanitsa mawu osakira okhudzana ndi bizinesi yanu. Malonda anu adzawoneka makasitomala omwe angakhale nawo akasaka Google pa mawu osakira omwe mukufuna kutsata. Google isankha zotsatsa zomwe zikuwonekera patsamba lazotsatira zake, ndi kukweza mtengo wanu, kukwezera malonda anu adzayikidwa. Chinsinsi ndicho kugwira omwe angakhale makasitomala’ maso ndikuwatsimikizira kuti adina malonda anu. M'munsimu muli malangizo othandiza kuti malonda anu akhale ogwira mtima.

Kutsatsa pa Google kumatha kukhala kothandiza kwambiri ngati malonda kapena ntchito yanu ikugwirizana ndi makasitomala’ zosowa. Kutsatsa kwamtunduwu kumatha kuyang'ana kwambiri omvera anu ndi malo, zaka, ndi mawu osakira. Google imaperekanso zotsatsa zomwe mukufuna kutengera nthawi yatsiku. Mabizinesi ambiri amagwiritsa ntchito malonda awo mkati mwa sabata pokhapokha, kuchokera 8 AM ku 5 PM. Sayendetsa malonda kumapeto kwa sabata, koma mkati mwa sabata, mutha kutsata malonda anu kwa omwe angakhale makasitomala kutengera akakhala pa intaneti.

Mukamagwiritsa ntchito Google Adwords, pali mitundu iwiri yoyambira yotsatsa. Mtundu woyamba ndi Search, zomwe zimawonetsa malonda anu nthawi iliyonse wina akafufuza malonda kapena ntchito yanu. Zotsatsa zowonetsera nthawi zambiri zimakhala zotsika mtengo, koma sizongoyang'ana mafunso ngati zotsatsa. Mawu osakira ndi mawu osakira omwe anthu amalemba mu Google kuti apeze malonda kapena ntchito. Nthawi zambiri, Google ikulolani kuti mugwiritse ntchito mawu osakira mpaka khumi ndi asanu, koma mutha kuwonjezera nambala nthawi ina.

Kwa bizinesi yaying'ono, kutsatsa kwapa-pa-click kumatha kukhala yankho labwino kwambiri. Chifukwa muyenera kulipira aliyense pitani, kutsatsa kwapang'onopang'ono kumatha kukhala kokwera mtengo, koma otsatsa anzeru amapanga kampeni yawo kuti akope anthu oyenerera patsamba lawo. Izi zidzawonjezera malonda awo. Ndipo ngati bizinesi yanu ikuyamba, njira imeneyi ndi ofunika kufufuza. Koma kumbukirani kuti zovuta sizili kwa inu zikafika pakukhathamiritsa kwakusaka kwachilengedwe (SEO).

Kutsatsa pa mawu osakira

Mukayamba kuyitanitsa mawu osakira mu Adwords, muyenera kulabadira CTR yanu (dinani pamtengo) lipoti. Lipotili likuthandizani kuwunika malingaliro atsopano ndikusintha zomwe mukufuna. Kuphatikiza apo, muyenera kuyang'anira njira yanu nthawi zonse. Kutsatsa malonda akusintha mwachangu, ndipo muyenera kutsatira zomwe zachitika posachedwa. Werengani zambiri za mutuwu, kapena gwiritsani ntchito akatswiri kuti azisamalira kampeni yanu. Nawa maupangiri owonjezera bajeti yanu.

Choyamba, dziwani bajeti yomwe mumagwiritsa ntchito bwino pazotsatsa zanu. Kumbukirani kuti anthu ambiri sayang'ana kupyola zotsatira zochepa zoyambirira mukusaka kwa Google, kotero ndikofunikira kuwonekera pamwamba pa SERPs. Kuchuluka komwe mumapereka pa liwu lililonse lofunikira kumatsimikizira kuchuluka kwa ndalama zomwe mumawononga komanso momwe mungawonekere patsamba loyamba. Pa liwu lililonse lofunikira, Google ikugulitsa malonda ndi ogulitsa kwambiri.

Mutha kugwiritsanso ntchito mawu osakira kuti muchepetse kutsatsa kwanu pakusaka kopanda ntchito. Mawu osakira ndi gawo la kulunjika kolakwika ndipo amatha kukulepheretsani kuyitanitsa mawu osafunikira omwe sakugwirizana ndi bizinesi yanu.. Tiyeni uku, malonda anu azingowoneka muzofufuza zomwe zili ndi mawu osakira. Mawu osakira kwambiri amakhala, m'munsimu malonda anu adzakhala. Mutha kusankha mawu osakira pagulu lanu lazotsatsa kuti muwachotse pa kampeni yanu.

Pamene mukuyitanitsa mawu osakira, lingalirani zaubwino wanu. Google imayang'ana zinthu zitatu powunika zomwe zili ndi zotsatsa komanso kufunika kwake. Kupambana kwapamwamba ndi chizindikiro cha kufunikira kwa webusaitiyi. Zomwe zili patsamba lanu zitha kupangitsanso kuchuluka kwa anthu ambiri, kotero ganizirani kusintha malonda anu moyenera. Zotsatsa zanu zikatha, mupeza zambiri za momwe kampeni yanu ikugwirira ntchito ndikusintha zomwe mukufuna.

Kupanga zotsatsa

Pali zinthu zingapo zomwe muyenera kukumbukira mukamapanga zotsatsa mu Adwords. Chifukwa chimodzi, muyenera kudziwa mapangidwe a nsanja, ndikugwiritsa ntchito zida za SEO monga Keyword Planner ndi enaka ya Google kuti mupeze mawu ofunikira. Ndiye, lembani zomwe mwatsatsa ndikuwongolera zotsatsa kuti mudutse kwambiri. Ndiye, zisindikize pa tsamba la Google kuti mupeze kuchuluka kwa mawonedwe ndi kudina.

Malonda anu akapangidwa, muyenera kuyang'ana kuti muwone zolakwika za galamala ndi kalembedwe. Google imawonetsa zotsatsa zanu mwanjira ina, kotero ndikofunikira kuwona yomwe ikuchita bwino kwambiri. Mukakhala ndi wopambana, tsutsani kuti muwongolere. Ngati muli ndi vuto polemba malonda anu, mutha kuyang'ananso zomwe omwe akupikisana nawo akuchita. Kumbukirani kuti simukuyembekezeredwa kupanga gudumu – palibe chifukwa cholembera zotsatsa ngati mungapeze china chake chomwe chimagwira ntchito!

Mukamapanga zotsatsa za Adwords, ndikofunikira kukumbukira kuti malonda aliwonse adzatayika m'nyanja yazinthu. Mwayi wotenga malo aliwonse ndi wochepa kwambiri. Choncho, ndikofunikira kudziwa zolinga zomaliza za makasitomala anu musanapange zotsatsa zanu. Mwachitsanzo, ngati bizinesi yanu imagwiritsa ntchito mankhwala a acne, mungafune kutsata ogwiritsa ntchito omwe amasaka mankhwala aziphuphu. Kugwiritsa ntchito zolinga zomalizazi kukuthandizani kuti malonda anu awonekere pampikisano.

Konzani kudina-kudutsa

Kuwongolera kuchuluka kwa kudina ndikofunika kuti muwonjezere kubweza kwanu pakugwiritsa ntchito malonda. Kudulira-kudutsa nthawi zambiri kumatengera kuchuluka kwa malonda, zomwe zikutanthauza malo omwe amatsatsa pazotsatira zolipira. Mtengo wapatali wa magawo CTR, chabwino, popeza ndi chithunzithunzi chachindunji cha malonda anu. Mwambiri, kukonza CTR kumatha kulimbikitsa kutembenuka ndi kugulitsa munthawi yachangu kwambiri. Choyamba, yang'anani malo anu otsatsa motsutsana ndi omwe akupikisana nawo pamakampani anu.

Kuti muwonjezere CTR yanu, zindikirani mawu osakira omwe omvera anu amagwiritsa ntchito kuti apeze tsamba lanu. Google Analytics ndi Search Console ndi zida zabwino kwambiri pa izi. Onetsetsani kuti mawu anu osakira ali mu ulalo wotsatsa, zomwe zimathandiza alendo kusankha komwe angadule. Kugwiritsa ntchito makope otsatsa ndikofunikiranso. Dziwani zomwe omvera anu amakonda ndipo gwiritsani ntchito chidziwitsochi kuti mupange zotsatsa zomwe zingawakope kuti achitepo kanthu.

Mukangokhazikitsa omvera anu, yesani kugawa kampeni yanu yotsatsa. Izi zikuthandizani kuti muzitha kutsata zotsatsa zanu ndikuwonjezera CTR. Zomwe zikupezeka patsamba la Google lotchedwa “Ogwiritsa Amafunsanso” zingakuthandizeni kulunjika omvera enaake powapatsa malingaliro oyenera. Mitengo yodulitsa imagwiritsidwanso ntchito kuyeza mphamvu ya kampeni yanu yotsatsa digito. CTR yotsika ikhoza kukhala chizindikiro cha vuto ndi kampeni yotsatsa, kapena zitha kukhala kuti zotsatsa zanu sizikuwoneka mukakusaka koyenera.

Ngati malonda anu ozikidwa pakusaka akulephera kukopa CTR yapamwamba, mwaphonya mwayi waukulu. Yakwana nthawi yoti mutenge sitepe yotsatira. Tengani mtunda wowonjezera kuti muwongolere CTR yanu ndi kuchuluka kwabwino. Yesani kugwiritsa ntchito zokopa ndi zowoneka kuti muwonjezere kuchuluka kwanu. Kugwiritsa ntchito njira monga inoculation, mutha kutsimikizira omvera anu kuti awone kuwala kumapeto kwa ngalandeyo. Cholinga chomaliza cha kukopa ndikuwatsogolera ku chisankho kapena kuyitanira kuchitapo kanthu.

Retargeting

Kubwereranso ndi Adwords ndi chida champhamvu chofikira makasitomala atsopano. Google ili ndi malamulo okhwima okhudza kutolera zambiri zaumwini kuchokera kwa ogwiritsa ntchito, kuphatikizapo manambala a foni, ma adilesi a imelo, ndi manambala a kirediti kadi. Zotsatsa zotsatsa zitha kuchitidwa patsamba loyambira la Google, mapulogalamu a m'manja, ndi social media. Chida chobwezera cha Google chingathandize mabizinesi kufikira makasitomala omwe angakhalepo kudzera pamapulatifomu angapo. Njira yabwino yoyambira ndikuwunikanso njira zotsatirazi.

Kubwezeretsanso ndi Adwords kungagwiritsidwe ntchito kutsata makasitomala omwe adayendera tsamba linalake patsamba lanu. Mutha kupanga zotsatsa zomwe zimalimbikitsa omwe akufuna kukhala makasitomala kuti azisakatula patsamba lanu, kapena mutha kupanga zotsatsa zomwe zimawonetsa zotsatsa kwa anthu omwe adayendera tsamba lanu m'mbuyomu. Cholinga chake ndikutenga chidwi cha anthu omwe adayendera tsamba lanu nthawi ina, ngakhale sanagule kalikonse.

Kubwereranso ndi Adwords kumatha kulunjika alendo enieni popanga omvera omwe amafanana ndi kuchuluka kwa mlendo watsamba lanu.. Omvera omwe mumapanga azingowona zotsatsa zomwe zikugwirizana ndi zomwe munthuyo amakonda komanso kuchuluka kwake. Pofuna kukwaniritsa zotsatira zabwino, muyenera kugawa alendo anu pawebusayiti m'magulu osiyanasiyana, kugwiritsa ntchito kuchuluka kwa anthu kuti mukwaniritse zotsatsa zanu. Ngati ndinu watsopano kudziko lazotsatsa, yambani ndi Google Adwords.

Kubwezeretsanso ndi Adwords kumagwira ntchito poyika kachidutswa kakang'ono patsamba lanu. Kodi izi, amadziwikanso ngati pixel, adzakhala osazindikirika ndi alendo malo. Kenako imagwiritsa ntchito ma cookie osadziwika kuti atsatire omvera anu pa intaneti. Khodi iyi idziwitsa Google Ads nthawi yoyenera kuwonetsa zotsatsa kwa anthu omwe adayendera tsamba lanu. Ndi njira yabwino kwambiri yofikira makasitomala omwe angakhalepo. Njirayi ndiyofulumira komanso yotsika mtengo, ndipo akhoza kupereka zotsatira zazikulu.

Musanayambe kutsatsa pa Google, muyenera kudziwa zomwe mukudzilowetsamo. Nazi zinthu zingapo zomwe muyenera kukumbukira: Mitundu yofananira, Zotsatira zabwino, Mtengo, ndi Retargeting. Mukamvetsetsa zinthu izi, mudzatha kukonzekera kampeni yabwino kwambiri ya Adwords. Ndipo mutadziwa zonsezi, mwakonzeka kuyamba! Komabe, musanachite zimenezo, muyenera kuchita kafukufuku pa mawu anu osakira.

Mtengo

Pali zinthu zambiri zomwe zimatsimikizira kuchuluka kwa ndalama zomwe muyenera kugwiritsa ntchito pa Adwords. Mwachitsanzo, mtengo wapakati pa kudina ndi chiyani? Mtengo wa katundu wogulitsidwa (COGS) zikuphatikizapo kupanga ndi ndalama zotsatsa. Muyenera kudziwa kuchuluka kwa ndalama zomwe mudawononga potsatsa kuti mubwezere ndalama zanu. Ndiye mutha kufananiza ndalamazo ndi ndalama zomwe mumapeza kuchokera ku makampeni a AdWords ndikuzindikira kuti ndi mawu ati omwe ali opindulitsa kwambiri.

Mtengo pa dinani (Zamgululi) zimasiyanasiyana kwambiri kutengera mawu osakira ndi mafakitale. Ma CPC odziwika ali pafupi $2.32 pa intaneti yosaka ndi $0.58 pa netiweki yowonetsera. Kuti mudziwe zambiri, onani nkhani iyi ya AdWords metrics. Njira imodzi yochepetsera CPC yanu ndikutsata mawu osakira omwe ali ndi Score Yapamwamba. Mawu osakira a High Quality Score amayika bwino patsamba, kukupulumutsirani ndalama ndikuwonetsetsa kuti malonda anu akuwonekera pamasamba oyenera.

Mutha kusintha zomwe mukufuna kuti mupeze mawu osakira ngati mukudziwa omwe amagwira ntchito bwino. Mosiyana ndi zimenezo, mutha kuchepetsa kuyitanitsa kwanu pamawu osatulutsa zotsatira. Kumbukirani kuti mawu ena osakira amawononga ndalama zambiri kuposa ena, ndipo muyenera kuyang'anira nthawi zonse ndikusintha mabizinesi anu moyenera. Monga mwini bizinesi, muyenera kudziwa za kusintha kwa mitengo ya Adwords ndikukhala okonzeka kusintha momwemo. Mukangophunzira mawu osakira omwe amagwira ntchito bwino patsamba lanu, mutha kukulitsa ndalama zanu ndikudula ma CPC anu kuti mupeze ROI yabwino kwambiri.

Kampeni ya CPC ndiyo njira yomwe imagwiritsidwa ntchito kwambiri. Ndi njira yodziwika kwambiri ndipo imawononga ndalama zosakwana masenti zana pakudina. Komabe, mtengo wa kudina kulikonse ndi wosiyana ndi mtengo wa zowonera. Ngati mukufuna kudziwa mtengo wa kampeni yanu yotsatsa, mutha kugwiritsa ntchito keyword planner kuti muwerenge mtengo wanu pakudina kulikonse. Tiyeni uku, mudzadziwa ndendende kuchuluka kwa momwe mudzalipire pakadina kulikonse komanso zowonera zingati zomwe mukupeza.

Mitundu yofananira

Ngati mukufuna kuwonjezera chiwerengero cha otembenuka ndikugwiritsa ntchito ndalama zochepa pazotsatsa zanu, muyenera kugawa mawu anu mumitundu yosiyanasiyana. Mu Adwords, izi zimachitika pogawa zotsatsa molingana ndi mitundu ya machesi. Posankha mitundu yofananira yoyenera, mudzatha kufikira omvera anu ndikupewa kuwononga ndalama pakudina kosayenera. Pachifukwa ichi, muyenera kugwiritsa ntchito chida cha mawu osakira kuti mudziwe omvera anu ndikugawa zotsatsa zanu molingana.

Exact Match ndiye omwe amayang'ana kwambiri mawu osakira onse, ndipo amafuna kuti mawu achinsinsi akhale enieni. Komabe, mukhoza kuwonjezera mawu owonjezera pafunso lanu ngati kuli kofunikira. Exact Match ndiye chisankho chabwino kwambiri kwa otsatsa omwe akufuna kuyendetsa zosintha powonetsa zotsatsa zomwe zimagwirizana ndi mawu osakira omwe akuwatsata.. Kufanana kwenikweni kulinso ndi kudina kwakukulu. Komabe, ndikofunikira kumvetsetsa kuti kugwiritsa ntchito machesi enieni sikungakhale chisankho chabwino pabizinesi iliyonse.

Ngati mukufuna kulunjika mawu ena, ndiye mutha kugwiritsa ntchito mawu osakira osinthidwa. Izi ndizosavuta kugwiritsa ntchito ndikuuza Google kuti ikuwonetseni zotsatsa zanu zamawu kapena ziganizo zina. Mawu osakira akhoza kukhala mwanjira iliyonse. Mutha kuyika mawuwa pogwiritsa ntchito chizindikiro chophatikiza (+) pamaso pa mawu aliwonse ofunika. Mawonekedwe achinsinsi osinthika atha kugwiritsidwanso ntchito pamawu. Full Media imagwira ntchito pamakampeni a AdWords PPC amakampani ang'onoang'ono ndi apakatikati.

Machesi otambalala komanso enieni ndi mitundu yotchuka kwambiri yamasewera, koma palinso zosiyana zapafupi. Mtundu wa machesi okulirapo umaphatikizapo kupelekedwa molakwika kwa mawu osakira pomwe mtundu weniweni umakupatsani mwayi wofufuza zambiri. Muthanso kusanja mitundu yoyandikira powonjezera mawu osakira. Komabe, uku sikuchita bwino chifukwa kumatha kuchepetsa kuchuluka kwa kudina. Mtundu wamasewera otakata ndiye chisankho chabwino kwambiri kwa otsatsa omwe akufuna kutsata mawu enaake.

Retargeting

Retargeting ndi njira yotsatsira pa intaneti yomwe imalola otsatsa kuti awonetse zotsatsa zomwe akufuna kwa omwe adabwera kale patsamba.. Njira yogulitsiranso imagwira ntchito poponya nambala yotsata patsamba lawebusayiti ndikupangitsa kuti zotsatsa ziwonetsedwe kwa mlendo wakale.. Zotsatira za mtundu uwu wa kugulitsanso ndizofunika kwambiri. Zawonetsedwa kuti zikuwonjezera malonda mpaka 70% pamene anthu omwe adayendera webusayiti osagula chilichonse amagula kudzera pa kampeni yotsatsanso.

Ngati tsamba lanu silinakonzedwenso kuti libwerezenso, mwina simungathe kuwona zotsatira zilizonse. Ngati kampeni yanu yotsatsa siikugwira ntchito, mungafunike kutsatira upangiri wa kampani yoyang'anira Google Adwords. Adzakuthandizani kukhazikitsa kampeni yobwereza molondola. Zokonda zoyenera zidzasintha kwambiri pakuchita. Mukakhala ndi zoikamo zolondola, mutha kugwiritsa ntchito retargeting kutsata ogula pamasamba osiyanasiyana ochezera.

Kuti mupange retargeting ads, muyenera kukhazikitsa Google Analytics. Khodi yobwereranso idzatsata ma cookie, omwe ndi mafayilo ang'onoang'ono omwe amasungidwa pa msakatuli wa wosuta. Malonda a Google adzadziwitsidwa kuti awonetse zotsatsa kwa mlendo watsamba linalake kutengera mbiri yawo yakusakatula. Kubwereranso ndi Adwords kungakhale njira yabwino yosinthira njira yanu yotsatsa pa intaneti.

Kubwezeretsanso ndi Adwords kumatha kukhala kothandiza pamayendedwe ochezera, makamaka Facebook. Itha kukhalanso njira yabwino yopangira otsatira a Twitter. Kumbukirani, chatha 75% Ogwiritsa ntchito pa Twitter ali pazida zam'manja. Zotsatsa zanu ziyenera kukhala zokomera mafoni kuti muwonjezere mwayi wanu wokopa chidwi cha omvera anu. Kubwereranso ndi Adwords kungakuthandizeni kusintha ogwiritsa ntchitowa kukhala makasitomala. Choncho, yambani kubwezeretsanso ndi Adwords kuti mukweze ndalama zanu.

Zotsatira zabwino

Pali njira zambiri zosinthira Makhalidwe Anu mu Google Adwords. Ngakhale palibe njira yothetsera matsenga, pali njira zambiri zowonjezerera chigoli chanu. Gawo loyamba ndikulowa muakaunti yanu ndikuyenda pagawo lowonetsera mawu osakira. Kamodzi kumeneko, mutha kuwona zigoli zamagulu anu otsatsa. Ndiye, mukhoza kuyamba kupanga zosintha kuti muwongolere mphambu yanu. Patapita milungu ingapo, muyenera kuzindikira kusiyana kwakukulu.

Ubwino Wotsatsa malonda anu amawerengedwa poganizira zinthu zitatu: kufunika, ad kulenga, ndi tsamba lofikira. Ngakhale mukugwiritsa ntchito mawu osakira omwewo, Zotsatira zaubwino zimasiyana m'magulu otsatsa. Mwachitsanzo, ngati muli ndi bizinesi yobwereketsa nyumba, mutha kugwiritsa ntchito mawu osakira “jumper Castles” kulunjika makasitomala omwe akufunafuna nyumba zotsika mtengo. Izi zidzakulitsa Ubwino Wanu ngati zotsatsa zanu zili zoyenera komanso zokopa kwa ogwiritsa ntchito zida zonse.

Muyeneranso kudziwa kuti Quality Score pagulu linalake lazotsatsa zimatengera mtundu wa mawu osakira. Izi zitha kukhudza mtengo wanu pakudina kulikonse (Zamgululi) ndi kudina-kudutsa (Mtengo CTR). Malonda a Google amawunikiranso mtundu wamagulu otsatsa. Chifukwa chake, ngati gulu la mawu ofunika lili ndi High Quality Score, zitha kukhala bwino pazotsatira zakusaka kwa Google. Ngati mukukonzekera kuyambitsa kampeni yotsatsa mawu ofunika kwambiri, idzakhala ndi Score Yabwinoko kuposa ngati mungogwiritsa ntchito mawu achidule.

Mukasanthula kampeni yanu yotsatsa, tcherani khutu ku CTR. CTR yapamwamba ndi chizindikiro chabwino. Malonda okhala ndi CTR apamwamba alandila zambiri, potero kuwonjezera CPC yanu. Komabe, kumbukirani kuti CTR idzakhudzidwa ndi zinthu zina monga malo. Kuphatikiza apo, muyenera kuwonetsetsa kuti mawu anu osakira akugwirizana ndi zomwe mumatsatsa komanso tsamba lofikira. Kuchulukitsa CTR yanu kungathandize Magole Abwino, koma zidzakulitsanso mtengo wanu pakudina (Zamgululi).

Kafukufuku wa mawu ofunika

Kufufuza kwa mawu osakira ndi njira yodziwira mawu osakira patsamba lanu kapena kampeni yotsatsa. Pali njira zambiri zochitira kafukufuku wa mawu osakira. Cholinga chachikulu ndikutenga lingaliro ndikuzindikira mawu osakira omwe ali ndi mwayi wopanga magalimoto. Mawu osakira amasankhidwa malinga ndi mtengo wake komanso mwayi wopeza magalimoto. Kufufuza kwa mawu osakira kumakuthandizani kuti mupange zomwe zili zoyenera komanso njira yotsatsira kuti mukope omwe angakhale makasitomala. Kuyamba, gwiritsani ntchito chida cha mawu a Google kuti mupeze mawu osakira omwe ali otchuka.

Ngakhale kuti zingatenge nthawi ndi khama, Kufufuza kwa mawu osakira ndikofunikira kuti kampeni yanu ya AdWords ikhale yopambana. Popanda kufufuza mawu ofunika, kampeni yanu ikhoza kulephera kapena kukuwonongerani malonda. M'munsimu muli malangizo ena oti muyambe:

Gwiritsani ntchito Google Keyword Planner. Chida ichi chikuwonetsa kuchuluka kwakusaka kwanu pamwezi. Mwachitsanzo, ngati mukufuna kukopa magalimoto nthawi yachilimwe, muyenera kulunjika mawu osakira omwe amafufuzidwa kwambiri munyengo ino. Komanso, lingalirani zochepetsera kusaka kwanu kunthawi inayake, monga pakati pa Meyi ndi Ogasiti. Mukangodziwa mawu osakira omwe ali opindulitsa, mutha kugwiritsa ntchito chida cha AdWords kuti mupeze mawu osakira. Chida ichi chipanga mazana a mawu osakira okhudzana ndi mawu osakira.

Posankha mawu osakira, dziwani cholinga cha tsamba lanu. Chitani kafukufuku wanu kuti mudziwe omvera anu komanso zomwe mukufuna kufufuza msika womwe mukufuna. Mwinanso mungafune kuganizira momwe tsamba lanu likugwirizanirana ndi mawu osakirawa. Kodi pali zinthu kapena ntchito zomwe zili ndi mawu ofanana? Kodi ali ndi mavoliyumu osaka kwambiri? Kodi anthu amafufuza chiyani akafuna chinthu kapena ntchito inayake? Kufufuza kwakukulu ndi chizindikiro chabwino. Ngati ayi, yesani kupeza mawu ofunikira kuti mukwaniritse.

Pali njira zitatu zogwiritsira ntchito Adwords pabizinesi yanu ya SaaS. Njirazi zimatchedwa Mtengo podina (Zamgululi) kutsatsa, Kafukufuku wa mawu ofunika, ndi kuyitanitsa. Ngati mukufuna kuwona zotsatira zachangu, muyenera kuonetsetsa kuti mukulipira magalimoto abwino. Kugwiritsa ntchito njirayi kuwonetsetsa kuti mumalipira kudina komwe kudzasinthidwa kukhala otsogolera. Kuti tiyambe, muyenera kusonkhanitsa zambiri momwe mungathere. Nkhaniyi ifotokoza kufunikira kwa kafukufuku wa Keyword komanso momwe mungakulitsire ndalama zanu.

Mtengo pa dinani (Zamgululi) kutsatsa

Mtengo pakudina kulikonse kapena CPC ndi mtengo womwe otsatsa amalipira nthawi iliyonse wina akadina malonda awo. Ma CPC amakonda kukhala apamwamba m'mafakitale omwe ali ndi mitengo yosinthika kwambiri komanso otsatsa ampikisano. Ngakhale pali njira zochepetsera CPC yanu, palibe njira yotsimikizika yowachepetsera kwathunthu. Nazi zina zomwe muyenera kukumbukira mukamakonza ma CPC anu. Choyamba, Ganizirani momwe tsamba lanu likugwirira ntchito pamsika womwe mukufuna. Ngati tsamba lanu silikugwirizana ndi omvera omwe mukufuna, CPC yanu ikhoza kukhala yokwera kwambiri.

Chachiwiri, mvetsetsani kusiyana pakati pa mtengo wokhazikika ndi mtengo wotengera kutsatsa kulikonse. CPC yokhazikika ndiyosavuta kutsatira kuposa CPC yotengera kutsatsa. Ma CPC otengera kutsatsa ndi otsika mtengo, koma iwo sakulunjikabe. Komanso, otsatsa akuyenera kuganizira za mtengo womwe ungakhalepo pakudina kuchokera kugwero lomwe laperekedwa. CPC yokwera sizingatanthauzire kukhala njira yopezera ndalama zambiri.

CPC invoicing imakhalanso ndi chiopsezo chogwiritsidwa ntchito molakwika. Ogwiritsa atha kudina zotsatsa mwangozi. Izi zitha kutengera wotsatsa ndalama zambiri. Komabe, Google imayesa kuchepetsa kugwiritsidwa ntchito molakwika posalipiritsa kudina kolakwika. Ngakhale kuti sizingatheke kulamulira kudina kulikonse, mukhoza kukambirana mlingo wotsika. Malingana ngati mukulolera kusaina mgwirizano wanthawi yayitali ndi wofalitsa, nthawi zambiri mukhoza kukambirana mlingo wotsika.

M'dziko lamalonda olipira, mtengo wamalonda ndi chinthu chofunikira kwambiri. Ndi mtengo woyenera pa dinani, mutha kukulitsa kubweza kwanu pakugwiritsa ntchito malonda. Zotsatsa za CPC ndi chida champhamvu pamabizinesi ambiri, kotero kumvetsetsa kuchuluka kwa ndalama zomwe mumalipira pakudina kungathe kukulitsa malonda anu. Ndipo bola ngati mukudziwa zomwe omvera anu akufuna, zidzakugwirirani ntchito. Ichi ndichifukwa chake ndikofunikira kwambiri kudziwa CPC yanu.

Kafukufuku wa mawu ofunika

Kukhathamiritsa kwa injini zosaka (SEO) ndi luso losankha mawu osakira ndi mitu yoyenera kuti muyike pa SERPs. Mukachita bwino, Kufufuza koyenera kwa mawu ofunikira kumathandiza kuonjezera kuchuluka kwa anthu komanso kuzindikira kwamtundu. Kufufuza kwa mawu osakira ndi njira yapadera yomwe otsatsa amagwiritsa ntchito kuti adziwe kuti ndi mawu ati omwe ogwiritsa ntchito amakonda kufufuza. Mukakhala ndi mawu ofunikira, mukhoza kuika patsogolo ndondomeko yanu ndikupanga zomwe zikugwirizana ndi ogwiritsa ntchitowa. Kufufuza kwa mawu osakira kumathandizira kukonza kusanja kwa tsamba lanu pamainjini osakira, zomwe zidzayendetsa magalimoto omwe akutsata.

Asanayambe kampeni, kufufuza kwa mawu ofunika ndikofunikira. Pozindikira mawu osakira opindulitsa ndi zomwe mukufuna kufufuza, mutha kukonzekera kampeni yabwino kwambiri yotsatsa. Posankha mawu osakira ndi magulu otsatsa, ganizirani zolinga zanu ndi bajeti yanu. Mutha kuchepetsa chidwi chanu ndikusunga ndalama pongoyang'ana mawu osakira. Kumbukirani, mukufuna kupanga chidwi chokhalitsa pa anthu omwe akufunafuna malonda kapena ntchito yanu. Ndibwino kugwiritsa ntchito mawu oposa amodzi, ngakhale.

Pali njira zambiri zopangira kafukufuku wa mawu osakira. Cholinga chachikulu ndikutenga lingaliro ndikuzindikira mawu omwe atha kukhala ofunika kwambiri. Mawu osakirawa amasankhidwa malinga ndi mtengo wake komanso kuthekera kopanga magalimoto. Mukachita izi, mukhoza kupita ku sitepe yotsatira – kulemba zomwe zimapereka phindu kwa alendo. Muyenera kulemba nthawi zonse momwe mungafune kulembedwera. Izi zili choncho, omvera anu omwe mukufuna kukhala nawo atha kukhala ndi mafunso ofanana ndi omwe mukukambirana nawo.

Ngakhale kufufuza kwa mawu osakira kwa Adwords ndi gawo lofunikira pazamalonda aliwonse, ilinso gawo lofunikira la kampeni yopambana. Ngati kafukufuku wanu sanachite bwino, mudzawononga ndalama zambiri pa PPC ndikuphonya malonda. Koma ndikofunikiranso kukumbukira kuti kufufuza kwa mawu ofunikira kumatenga nthawi komanso khama. Ngati mwachita bwino, mudzakhala ndi kampeni yotsatsa yomwe ingakhale yopambana!

Kutsatsa

Pali maupangiri ochepa omwe muyenera kukumbukira mukamagula Adwords. Choyamba ndikusunga bajeti yanu pa PS200 pamwezi. Komabe, ndalamazi zitha kusiyanasiyana kutengera niche yanu komanso kuchuluka kwamasamba omwe mukuyembekezera mwezi uliwonse. Mukangopanga bajeti yanu ya pamwezi, gawani ndi makumi atatu kuti mupeze lingaliro la bajeti yanu yatsiku ndi tsiku. Mukangopanga bajeti yanu yatsiku ndi tsiku, chotsatira ndicho kusankha ndalama zogulira tsiku lililonse. Dongosolo loyitanitsa la Google limagwira ntchito powongolera mabidi apamwamba kwambiri komanso otsika kwambiri pogwiritsa ntchito ma CPC metric apamwamba kwambiri. Ngati simukutsimikiza za mtengo woyenera pabizinesi yanu, gwiritsani ntchito chida cholosera za Adwords.

Ngakhale kuyitanitsa pa Adwords kungawoneke ngati lingaliro labwino, pali zovuta zina zazikulu zopikisana ndi makampani akuluakulu. Ngati ndinu bizinesi yaying'ono, bajeti yanu yotsatsa siili yayikulu ngati yamakampani akudziko, kotero musayembekezere kukhala ndi bajeti yofanana kuti mupikisane nawo. Ngakhale mutakhala ndi ndalama zambiri, mwayi wanu wopeza phindu pazachuma (MFUMU) kuchokera ku kampeni yanu ya Adwords ndizotsika.

Ngati omwe akupikisana nawo amagwiritsa ntchito dzina lamtundu wanu pazotsatsa zawo, onetsetsani kuti mukugwiritsa ntchito kopi ina yotsatsa. Ngati mukuyitanitsa malinga ndi mpikisano wanu, muli pachiwopsezo choletsedwa ku Google. Chifukwa chake ndi chosavuta: omwe akupikisana nawo atha kuyitanitsa zomwe mukufuna, zomwe zidzapangitse kutsika kwapamwamba komanso mtengo wapa-kudina. Kuphatikiza apo, ngati mpikisano wanu akuyitanitsa zomwe mukufuna, mutha kuwononga ndalama zanu pagulu lazotsatsa zomwe sizikugwirizana ndi dzina lanu.

Zotsatira zabwino

Kupambana kwabwino mu Adwords ndichinthu chofunikira pankhani yopeza malo abwino kwambiri otsatsa anu. Ndikofunika kuyang'anira Quality Score yanu ndikusintha malonda anu moyenera. Ngati muwona kuti CTR yanu ndiyotsika kwambiri, ndiye muyenera kuyimitsa zotsatsa zanu ndikusintha mawu osakira kukhala china. Quality Score yanu iwonetsa khama lanu pakapita nthawi, kotero muyenera kuchita zonse zomwe mungathe kuti muwonjezere. Komabe, Quality Score mu Adwords si sayansi. Ikhoza kuyesedwa molondola mukakhala ndi magalimoto okwanira ndi deta kuti mudziwe chomwe chiwerengero chapamwamba chiyenera kukhala.

Zotsatira zabwino mu Adwords zimatsimikiziridwa ndi zinthu zitatu: kudina-kudutsa, ad performance, ndi kupambana kwa kampeni. Kudina-kudutsa kumagwirizana mwachindunji ndi mphambu yanu yabwino, kotero kukweza Score Yanu Yabwino kumatha kupititsa patsogolo malonda anu. Zotsatsa zomwe sizikuyenda bwino zidzawononga bajeti yanu ndipo sizingakhale zogwirizana ndi omvera anu. Score Yapamwamba kwambiri ndiye maziko a kampeni yopambana ya AdWords.

Magulu a mawu osakira akhoza kukhala otakata kwambiri kwa malonda anu, kupangitsa kuti alendo asanyalanyazidwe. Gwiritsani ntchito mawu osakira kwambiri pa kampeni yanu yotsatsa. Zotsatira Zapamwamba Zapamwamba zitanthauza kuti zotsatsa zanu zilandila chidwi kwambiri komanso kukhala zogwirizana ndi zomwe omvera akufufuza. Komanso, ganizirani kugwiritsa ntchito masamba ofikira okhala ndi zithunzi za anthu okalamba. Kuyesa ndikofunikira, komanso kupanga zotsatsa zingapo kukuthandizani kuti muwongolere zomwe mwapeza patsamba lofikira.

Kuti muwongolere zabwino zanu, muyenera kupanga kuphatikiza kwabwino kwa mawu osakira ndi zotsatsa. Mawu osakira omwe sachita bwino ayenera kulunjikitsidwa patsamba lofikira labwino kapena adzanyozedwa. Pochita izi, mutha kukweza mphambu yanu yabwino ndikupeza mtengo wotsika pakudina kulikonse (Zamgululi).

Retargeting

Mutha kudziwa luso la Google la retargeting, koma sindikudziwa kuti ndi chiyani kwenikweni. Adwords retargeting imakupatsani mwayi wofikira ogwiritsa ntchito pamasamba ena ndi nsanja. Zimakupatsaninso mwayi wopanga malamulo omwe mumawonjezera kwa omvera anu. Pogawa anthu obwera patsamba lanu, mutha kutsata zoyesayesa zanu zotsatsanso. Momwe mungadziwire bwino za omwe amawona malonda anu, m'pamenenso retargeting yanu idzakhala yothandiza kwambiri.

Pali zabwino zambiri pakuyambiranso ndi Adwords, ndipo chimodzi mwazothandiza kwambiri ndikutha kuwonetsa anthu zotsatsa potengera zomwe adachita m'mbuyomu pa intaneti. Kuphatikiza pakuwonetsa zotsatsa zanu kutengera zomwe adaziwona posachedwa, Malonda a Google amathanso kuwonetsa zotsatsa kwa iwo omwe adasiya basiketi yawo yogulira kapena adakhala nthawi yayitali akuwona zomwe mwagulitsa. Komabe, ndikofunikira kuzindikira kuti kubwezeretsanso ndi Adwords si kwa oyamba kumene. Itha kukhala njira yabwino kwa mabizinesi omwe ali ndi bajeti yaying'ono.

Kubwezeretsanso ndi Adwords kungakhale njira yabwino yolumikizira makasitomala omwe alipo komanso kupeza atsopano. Google Adwords imakulolani kuti muyike ma tag a Script patsamba lanu, kuwonetsetsa kuti anthu omwe adabwerako patsamba lanu awonanso zotsatsa zanu. Kubwezeretsanso ndi Adwords kutha kugwiritsidwanso ntchito pamasamba ochezera, monga Facebook. Itha kukhala yothandiza kwambiri kufikira makasitomala atsopano ndikuwonjezera malonda. Komabe, ndikofunikira kudziwa kuti malamulo a Google amaletsa kugwiritsa ntchito zidziwitso zodziwikiratu pofuna kutsatsa malonda.

Kubwereranso ndi zotsatsa ndi njira yabwino yolozera makasitomala omwe angakhalepo atachoka patsamba lanu. Potsatira makeke a alendowa, malonda anu adzawonetsanso malonda omwewo kwa anthu omwe adayenderapo tsamba lanu. Tiyeni uku, mutha kupanga zotsatsa zanu kukhala zenizeni kuzinthu zomwe zidachezeredwa posachedwa. Ndikofunikiranso kugwiritsa ntchito pixel kupanga zotsatsa zomwe mukufuna kutsata malinga ndi zomwe cookie imapereka Google Ads.

Ngati mutangoyamba kumene ndi akaunti yanu ya AdWords, mwina mwakhala mukudabwa momwe mungapangire. Pali njira zingapo zochitira izi. Werengani kuti mudziwe momwe mungasankhire akaunti yanu ya AdWords kuti ikwaniritse zosowa zanu. M'nkhaniyi, tidzapita ku CPA ndi kuyitanitsa CPM. Tidzafotokozeranso momwe mungakhazikitsire akaunti yanu kuti muwonetsetse kuti mukukulitsa mapindu ake.

Lipirani paliponse (PPC) kutsatsa

Ngakhale kutsatsa kwapa-pa-click pa Adwords kungawoneke kosavuta pamtunda, pali zinthu zingapo zofunika kuziganizira. CTR yapamwamba imasonyeza kuti malonda anu ndi othandiza komanso oyenerera. CTR yotsika imatanthauza kuti palibe amene adadina pamalonda anu, ndichifukwa chake Google imakonda zotsatsa zokhala ndi CTR yayikulu. Mwamwayi, pali zinthu ziwiri zomwe mungathe kuzilamulira kuti muwonjezere CTR yanu.

Kutsatsa kwa PPC kumagwiritsa ntchito mawu osakira kulumikiza mabizinesi ndi ogula omwe akufuna. Mawu osakirawa amagwiritsidwa ntchito ndi maukonde otsatsa ndi injini zosaka kuti asankhe zotsatsa zomwe zimagwirizana ndi zomwe ogula akufuna komanso zomwe amakonda.. Kuti mupindule kwambiri ndi zotsatsa zanu, sankhani mawu osakira omwe amalankhula ndi omvera anu. Kumbukirani kuti anthu samayang'ana chinthu chomwecho nthawi zonse, kotero onetsetsani kuti mwasankha mawu osakira omwe akuwonetsa izi. Komanso, mutha kusinthanso makampeni anu potsata ogwiritsa ntchito kutengera komwe ali, chipangizo, ndi nthawi ya tsiku.

Cholinga cha kutsatsa kwapalipi-pa-kudina ndikupanga zosintha. Ndikofunikira kuyesa mawu osakira osiyanasiyana ndi makampeni kuti mudziwe omwe angakhale othandiza kwambiri. Kutsatsa kwapa-pa-click ndi njira yabwino yoyesera omvera osiyanasiyana ndi ndalama zazing'ono, mpaka mutha kuwona omwe akuchita bwino. Mutha kuyimitsa zotsatsa zanu ngati sizikuyenda momwe mukuyembekezera. Izi zitha kukuthandizaninso kuwona mawu osakira omwe ali othandiza kwambiri pabizinesi yanu.

Njira imodzi yowonjezerera kampeni yanu ya PPC ndikukulitsa tsamba lanu lofikira. Tsamba lanu lofikira ndi tsamba lomwe omvera anu amachezera akadina malonda anu. Tsamba labwino lofikira lidzatembenuza alendo kukhala makasitomala kapena kuonjezera kuchuluka kwa kutembenuka. Pomaliza, mukufuna kuwona kutembenuka kwakukulu. Pamene mukugwiritsa ntchito njira iyi, kumbukirani kuti mumangopanga ndalama ngati muwona kutembenuka kwakukulu.

Mitengo yotsatsa ya PPC nthawi zambiri imatsatiridwa potengera kutsatsa kapena kutsika. Wotsatsa amalipira wosindikiza ndalama zokhazikika nthawi iliyonse malonda ake akadina. Ofalitsa nthawi zambiri amasunga mndandanda wamitengo ya PPC. Ndikofunikira kugula mozungulira mtengo wotsika kwambiri, zomwe nthawi zina zimatha kukambirana. Kuwonjezera kukambirana, mapangano amtengo wapatali kapena anthawi yayitali nthawi zambiri amabweretsa mitengo yotsika.

Ngati ndinu watsopano pakutsatsa kwa PPC pa Adwords, ndikofunikira kukumbukira kuti mtundu wa kampeni yanu ndi wofunikira. Google imapereka mphotho zabwino kwambiri zotsatsa zotsatsa komanso zotsika mtengo kwambiri kwa mabizinesi omwe amapereka ogwiritsa ntchito bwino kwambiri. Kuchita bwino kwa malonda anu kumayesedwanso ndi kudina-kudutsa. Mufunika maziko olimba musanayambe kuyang'anira akaunti yanu ya PPC. Mutha kudziwa zambiri za kutsatsa kwa PPC ku PPC University.

Kugwiritsa ntchito makina opangira ma bid ndi lingaliro labwino ngati mukufuna kukulitsa bwino komanso kukula. Makina oterowo amatha kuyang'anira mamiliyoni akutsatsa kwa PPC ndikukulitsa zotsatsa zanu kuti mubweze kwambiri. Nthawi zambiri amamangiriridwa patsamba la otsatsa, ndi kudyetsa zotsatira za aliyense pitani kubwerera ku dongosolo. Tiyeni uku, mudzatsimikiza kuti malonda anu akuwoneka ndi makasitomala omwe angakhale nawo.

Mtengo pamalingaliro (CPM) kuyitanitsa

Mtengo wa vCPM (CPM yowoneka bwino) njira yotsatsa ndi njira yabwino yowonjezerera mwayi wotsatsa wanu kuwonekera. Zokondazi zimakupatsani mwayi wotsatsa malonda okwera kwambiri pazotsatsa chikwi chilichonse. Mukasankha kugwiritsa ntchito izi, Google Adwords idzakulipirani pokhapokha malonda anu awonetsedwa pamwamba pa malonda apamwamba kwambiri. Ndi kuyitanitsa kwa vCPM, zotsatsa zolembedwa nthawi zonse zimapeza malo onse otsatsa, kotero iwo amawonekera kwambiri.

Poyerekeza mitundu iwiri ya malonda, Kutsatsa kwa CPM nthawi zambiri kumakhala njira yabwino kwambiri yodziwitsa anthu zamtundu. Kutsatsa kwamtunduwu kumayang'ana kwambiri pamtengo kuposa zowonera. Mulipira pazowonera chikwi chilichonse, koma mutha kulandira ziro kudina. Chifukwa Display Network imatengera mtengo, Zotsatsa za CPM nthawi zambiri zimakhala zapamwamba popanda kudina. Mtengo wapatali wa magawo CPC, mbali inayi, zimatengera kufunika ndi CTR.

Njira ina yowonjezerera CPM yanu ndikupanga malonda anu kukhala olunjika. Kutsatsa kwa CPM ndi njira yapamwamba kwambiri yotsatsa. Kutsatsa kwa CPM kumafuna kutsata kutembenuka. Ndi CPM yowonjezera, muyenera kupatsa Google data kuti muwone kuti ndi alendo angati omwe akusintha kuti agulitse kapena kulembetsa. Pogwiritsa ntchito njira imeneyi, mudzatha kulunjika msika wanu ndikukulitsa ROI yanu.

CPC Yowonjezera ndi njira yotsatsa mu Google Adwords. CPC Yokwezedwa imafuna kuyitanitsa mawu osakira pamanja koma imalola Google kuti isinthe kutengera momwe angasinthire. Imalola Google kusintha mabizinesi mpaka 30% mbali iliyonse, komanso zimapangitsa kuti CPC ikhale yocheperapo kuposa momwe mumafunira. Ubwino wa ECPC ndikuti mutha kusintha zomwe mukufuna kutsatsa komanso bajeti.

Kutsatsa kwa Optimum CPM ndi njira yabwino yowonjezerera kuchuluka kwanu ndikusunga bajeti yanu yatsiku ndi tsiku mkati mwa bajeti yanu.. Komabe, ndikofunikira kukumbukira kuti CPM sizomwe zimapangitsa kuti kampeni yanu ikhale yabwino. Muyeneranso kuyesa kukhathamiritsa kampeni ya otembenuka pogwiritsa ntchito chandamale CPA (mtengo pazochitika) kapena CPC (mtengo pazochitika).

Kutsatsa pamanja kwa CPC kumakupatsani mphamvu zokwanira zotsatsa zanu ndipo ndi poyambira bwino ngati ndinu watsopano ku Google Adwords. Zimakupatsaninso mulingo wowongolera womwe simungapeze munjira zodzipangira zokha. Kutsatsa pamanja kwa CPC kumakupatsani mwayi wosintha mabidi anu nthawi iliyonse yomwe mukufuna, popanda ma aligorivimu kulamula chisankho chanu. Mudzawonanso zochulukira zambiri ngati mukweza mawu anu osakira ndi zotsatsa.

Pomaliza, Kutsatsa kwa CPC mu Google Adwords ndiye njira yabwino kwambiri ngati mukufuna kukweza ndalama zanu. Mawu osakira amchira wautali amaonedwa kuti ndi ofunikira kwambiri kuposa mafunso achidule okhala ndi mawu achidule, kotero iwo ndi otsika mtengo kulunjika. Simukufuna kuyitanitsa zambiri kuposa momwe mungafunire, koma ndizofunika ngati mutapeza makasitomala ambiri. Ma CPC mu Google Adwords ndi otsika kwambiri, kotero mutha kupeza phindu lalikulu la bajeti yanu.

Mtengo pakupeza (CPA) kuyitanitsa

CPA ndi muyeso wa mtengo pa kupeza, kapena mtengo wamoyo wamakasitomala, ndipo angagwiritsidwe ntchito kudziwa kupambana kwa kampeni yotsatsa digito. Ntchito zina za CPA zikuphatikiza kuyeza zolemba zamakalata, kukopera e-book, ndi maphunziro a pa intaneti. Monga metric yayikulu, CPA kumakuthandizani kulumikiza kutembenuka yachiwiri kwa woyamba. Mosiyana ndi kutsatsa kwa CPC, komwe mumalipira pakudina kulikonse, Kutsatsa kwa CPA kumafuna kuti mulipire kutembenuka kumodzi kokha, potero kuchepetsa mtengo wa kampeni.

Pomwe kuyitanitsa kwa CPA ndikothandiza kwambiri kuposa CPC, muyenera kuganizira ubwino ndi kuipa kwa zonsezi. CPA ndi njira yabwino kuwongolera mtengo wa otembenuka pomwe kulola ndalama zina ndi kuwonekera kwa malonda. Kutsatsa pamanja kungakhale ndi zovuta zake, monga kukhala kovuta kukhazikitsa, kuchepetsa ulamuliro wanu, komanso kulephera kulinganiza malingaliro awiri a ndalama ndi kutembenuka.

Ngakhale cholinga chandamale cha CPA chingathandize kukulitsa CPA yanu, muyenera kudziwa kuti kutsatsa mwaukali kumatha kuwononga akaunti yanu poyipangitsa kuti iwonongeke. Izi zitha kupangitsa kuti a 30% kuchepa kwa ndalama. A CPA apamwamba sizikutanthauza kuti muyenera amathera ndalama zambiri kuposa bajeti yanu. M'malo mwake, konzani zomwe zili zanu kuti muwonjezere kutembenuka ndikuchepetsa CPA yanu.

Kupatulapo phindu la CPA kuyitanitsa, ndizothekanso kuyitanitsa pa Facebook. Facebook ili ndi mwayi wophatikiza njira iyi ndi kulunjika kwapamwamba kuti ikwaniritse omvera ena. Facebook ndi njira yabwino yoyezera kupambana kwa kampeni yanu, Ndipo mudzalipira pokhapokha mutalandira kusintha. Kugwiritsa ntchito mtengo pakupeza (CPA) kuyitanitsa mu Google Adwords kungakuthandizeni kuchepetsa mtengo womwe mwapeza pamlingo waukulu.

Ngati bizinesi yanu sigulitsa zinthu zakuthupi, mutha kuwerengera CPA potengera ma metrics ena, monga kulanda kutsogolera, ma demo signups, ndi malonda. Mutha kuwerengera CPA pokonza CPA pafupifupi motsutsana ndi Score yolemera kwambiri. Ma CPA apamwamba nthawi zambiri amasonyeza ROI yochepa, kotero ndikofunika konza zonse CPA ndi Quality Score. Koma ngati Quality Score yanu ili pansi pa avareji, inu mwina kuonjezera CPA wanu poyerekeza ndi mpikisano ndi kuvulaza ROI wanu wonse.

Malonda okhala ndi zigoli zapamwamba adzalandira masanjidwe apamwamba komanso CPA yotsika. Izi zidzalepheretsa otsatsa osatsatsa malonda opanda zinthu zabwino. Ngakhale zotsatsa zapamwamba nthawi zonse zimakopa kudina kochulukirapo, otsatsa omwe ali ndi CPA yotsika azitha kupeza malo apamwamba potsatsa ndalama zochulukirapo. Pamapeto pake adzayenera kukhazikika pamasanjidwe apansi.

Ngakhale CPA kuyitanitsa mu Google Adwords si njira yabwino kwambiri malonda anu ndalama, idzapereka ROI yapamwamba kuposa malonda otsika kwambiri. Pokweza mphambu zabwino, mukhoza kusintha CPA. Tiyeni uku, zotsatsa zanu sizikhala zochuluka momwe zingakhalire. Choncho, nthawi ina mukamagula, onetsetsani kuti mukukonzekera zosintha osati mtengo.

Ngati mukuyang'ana ganyu mainjiniya, njira yofufuzira mawu osakira ndikupanga kampeni yabwino ya Adwords ikuthandizani kupeza mawu ofunikira. Komabe, pali zinthu zina zofunika kukumbukira posankha mawu osakira. Muyenera kuwonetsetsa kuti mtundu wa machesi ndi wolondola. Kufufuza kwa mawu osakira kungakuthandizeninso kupanga masamba otsikira ndi zotsatsa zamainjiniya atsopano. Ngati mukulemba ntchito akatswiri opanga mapulogalamu, Mwachitsanzo, mutha kupanga kampeni ya AdWords kuti mukope mainjiniya atsopano.

Mtengo

Mwina mudamvapo za CPC (mtengo pa dinani) ndi CPM (mtengo pa chithunzi chilichonse), koma iwo ndi chiyani? Mawuwa amatanthauza mtengo wotsatsa malonda potengera kudina ndi kuwonera. Ngakhale njira zonsezi zingakhale zodula, atha kupanga zobweza zosaneneka. Google ndiye injini yayikulu kwambiri yosakira ndipo mamiliyoni a ogwiritsa ntchito apadera amamaliza kusaka pa Google mwezi uliwonse. Izi zimapangitsa kuti pakhale kofunika kuti tsamba lanu likhale lodziwika bwino pamawu opikisana kwambiri.

Mwamwayi, AdWords imapereka zida zambiri zothandizira kuwongolera omvera anu. Kugwiritsa ntchito chiwerengero cha anthu, malo, ndi kulunjika kwa chipangizo, mutha kukonza zotsatsa zanu kuti zifikire gulu linalake la anthu. Mwachitsanzo, mutha kutsata ogwiritsa ntchito mafoni azaka 18 ku 34 kapena ogwiritsa ntchito mumzinda wina ku United States. Metric ina yofunika kuiganizira ndi Quality Score. Zotsatira Zapamwamba Zapamwamba zikutanthauza kuti Google ipereka zotsatsa zanu, zomwe nthawi zambiri zimatanthauza mtengo wotsika.

Mtengo wa Adwords umasiyana kwambiri kutengera bizinesi yanu komanso mtundu wa mawu osakira omwe mukulunjika. Mwachitsanzo, mawu ofunika kwambiri pa Google ndi okhudzana ndi zachuma, inshuwalansi, ndi mafakitale ena omwe amachita ndi ndalama zambiri. Mawu ena otchuka akuphatikizapo maphunziro ndi “digiri.” Ngati mukukonzekera kulowa m'magawo awa, kuyembekezera kulipira ma CPC apamwamba. Mofananamo, ngati mukuyamba chithandizo chamankhwala, dziwani ma CPC apamwamba.

Mawonekedwe

Ngati mukugwiritsa ntchito njira yotsatsira yotchedwa AdWords pabizinesi yanu, mungakhale mukudabwa ngati mukupeza zotsatira zabwino kwambiri. Nkhaniyi ifotokoza za Adwords zomwe zidzatsimikizire kuti mukupeza ndalama zambiri zandalama zanu. Mwinanso mungadabwe ngati bungwe lanu likuchita ntchito yabwino kuyang'anira. Tiyeni tiwone zinthu zisanu zofunika kwambiri za Adwords kuti mupindule kwambiri ndi kampeni yanu yotsatsa.

Google yapitiliza kuyang'ana pa mafoni ndi ma bid automation. The “Zolemba ndi Zoyeserera” magwiridwe antchito a AdWords akuphatikiza kuwongolera kwakukulu kwazinthu ziwiri. Choyamba ndi a “kulemba” zomwe zimakulolani kuti musinthe popanda kuyambitsa kampeni yamoyo. Zatsopanozi zakhala zikupezeka kale kudzera pazida zoyang'anira gulu lachitatu monga AdWords Editor. Zimakupatsani mwayi kuyesa mitundu yosiyanasiyana ya kampeni yanu ndikuwona ngati ingakhudze bizinesi yanu.

Mawonekedwe atsopano a AdWords akuphatikizapo zinthu zingapo zomwe sizinalipo mu dashboard yakale. Komabe, dashboard yakale ichotsedwa posachedwa. Dashboard yatsopano idzalowa m'malo mwa tabu ya Mwayi. Ili ndi makhadi achidule okhala ndi maulalo oti mumve zambiri pazomwe zili patsambali. M'menemo, mutha kuyang'anira momwe kampeni yanu yotsatsa ikuyendera podina mawu osakira. Ndikofunika kumvetsetsa kusiyana pakati pa ma dashboard akale ndi atsopano kuti mukwaniritse bajeti yanu yotsatsa.

Kulunjika kwa Geographic

Mukamagwiritsa ntchito Google Adwords, muli ndi mwayi wokhazikitsa malo omwe mukufuna kuti mutsimikizire kuti malonda anu akuwonetsedwa kwa ogwiritsa ntchito dera linalake. Geotargeting iwonetsetsa kuti zotsatsa zanu zimangowonetsedwa kwa makasitomala omwe mumawafotokozera, zomwe zidzakulitsa kutembenuka kwa tsamba lanu ndi malonda a intaneti. Mudzalipira kokha kudina kwa ogwiritsa ntchito omwe ali okhudzana ndi malonda ndi ntchito zanu. Mutha kukhazikitsa zotsatsa zamtunduwu kudzera pamasamba anu ochezera kapena pakusaka, kuti mutha kulunjika anthu potengera komwe amakhala.

Pali mitundu iwiri ya geo-targeting yomwe ikupezeka ndi Google Adwords: dera ndi hyperlocal. Mtundu woyamba wa geo-targeting umakupatsani mwayi wosankha malo enaake mkati mwa dziko. Zolinga zachigawo ndizochepa, popeza dziko lililonse lili ndi mizinda ndi zigawo zake. Mayiko ena, komabe, kukhala ndi kusankha kokulirapo. Mwachitsanzo, ku United States, Zigawo za DRM zitha kuyang'aniridwa ndi Google Adwords. Komabe, Madera a Congressional ndi chisankho chabwino kwambiri kwa Andale. Mosiyana ndi zigawo, mutha kutchulanso malo enaake mkati mwa mzinda, monga moyandikana, kuchepetsa omvera anu.

Monga ndi njira iliyonse yatsopano yotsatsa, geo-targeting imatha kukulitsa masinthidwe anu. Komabe, muyenera kukumbukira kuti pali zolepheretsa pa njirayi, ndipo muyenera kudziwa momwe mungagwiritsire ntchito kampeni yanu. Ngakhale zingamveke ngati njira yabwino kwa mabizinesi am'deralo, mwina sichingakhale yankho lolondola lamitundu yapadziko lonse lapansi. Pomaliza, geo-targeting sikulowa m'malo mwa njira yabwino yapadziko lonse lapansi ya SEO.

Mawu osakira okhala ndi kuchuluka kwakusaka

Imodzi mwa njira zothandiza kwambiri zofikira makasitomala abwino ndikutsata makasitomala omwe akufunafuna malonda kapena ntchito zanu. Ndikofunika kudziwa kuti ndi mawu ati omwe ali ndi mawu osaka kwambiri, popeza awa ndi omwe ali opikisana kwambiri komanso omwe atha kupanga chiwonetsero chambiri komanso kugawana zowonera. Nawa maupangiri amomwe mungasankhire mawu ofunikira pabizinesi yanu. Kugwiritsa ntchito mawu osakira kukuthandizani kuti mukhale ndi masanjidwe abwinoko mu SERPs. Nawa maupangiri osankha mawu oyenera:

Musanasankhe mawu anu ofunika, lembani mndandanda wa mawu ogwirizana nawo. Brainstorming ndi gawo lofunikira pakufufuza kwa mawu osakira. Lembani mawu aliwonse omwe amabwera m'mutu mwanu. Sankhani mawu omveka pabizinesi yanu ndikuwagwiritsa ntchito potsatsa malonda. Ngati simungathe kubwera ndi chilichonse nokha, lembani mawu osakira omwe mukufuna kuti mufufuze. Mwachitsanzo, mungafune kugwiritsa ntchito liwu ngati “mchere” mumakampeni otsatsa.

Onani ma voliyumu osakira mwezi ndi mwezi. Mawu osakira anyengo atha kukhala ndi chiwonjezeko chachikulu pakufufuza mu Okutobala, koma kuchuluka kwakusaka kochepera mpaka Okutobala. Konzani zomwe mwalemba potengera mawu osakirawa chaka chonse. Kuti mudziwe mawu ofunika a nyengo, mutha kugwiritsa ntchito data ya Google Trends kapena data ya Clickstream. Kusaka kwa mawu osakira kumatha kukhala nyengo m'maiko osiyanasiyana. Ngati mukugwiritsa ntchito Adwords ngati gwero lanu lalikulu la magalimoto, onetsetsani kuti mwaphatikiza muzinthu zanu.

Mtundu wotsatsa

Pamene mukuyesera kukhathamiritsa bajeti yanu pa Adwords, pali njira ziwiri zofunika kuchita izo. Choyamba, mutha kugwiritsa ntchito kutembenuka kukuthandizani kukhazikitsa mabidi. Mwa stacking zochita kutembenuka, mukhoza kupanga chinthu chimodzi choyambirira $10 ndi zochita zina zachiwiri $20. Mwachitsanzo, kutsogolera ndikoyenera $10, chiwongolero chogulitsa bwino ndichofunika $20, ndipo kugulitsa ndikoyenera $50. Pogwiritsa ntchito kuyitanitsa kotengera mtengo, mumawononga kwambiri makasitomala opindulitsa pomwe mumagwiritsa ntchito ndalama zochepa pamtengo wotsika mtengo.

Kutsatsa pamtengo ndi njira yabwinoko chifukwa imakakamiza Google kuyang'ana kwambiri zotsatsa. Zimathandizanso otsatsa kukhathamiritsa makampeni awo malinga ndi zomwe zili zofunika kwambiri kwa iwo – magalimoto abwino komanso njira yowongolera pambuyo potembenuka. Kukongoletsera mtengo wanthawi zonse wamakasitomala kapena LTV ndi chisankho chabwino kwambiri kwa mabizinesi omwe akufuna kuchititsa makasitomala mozama. Kuphatikiza apo, inu mosavuta younikira kutembenuka makhalidwe, ndikugwirizanitsa njira yanu yoyitanitsa ndi zolinga zabizinesi yanu.

Mtengo wakudina kulikonse umadalira Quality Score ya malonda, ndi kutsitsa chigoli, kutsika mtengo. Komabe, kuchuluka kwa zotsatsa kukhudza masanjidwe amalonda anu pazotsatira zakusaka. Zotsatira Zapamwamba Zapamwamba zidzakulitsa mwayi wanu wowonetsedwa, kubweretsa mtengo wotsika podina. Choncho, CPC yotsika idzapangitsa bajeti yanu kupita patsogolo.

Kupambana kwa bizinesi yanu yapaintaneti kumadalira momwe mumatsatsa komanso kukhudzidwa kwamakasitomala. Muyenera kudziwa momwe mungagwiritsire ntchito nsanja za PPC monga AdWords kuti muwonjezere kuwonekera kwanu komanso kuchitapo kanthu kwa kasitomala. Werengani kuti mudziwe za mbali zazikuluzikuluzi. Sikochedwa kwambiri kuti muyambe kugwiritsa ntchito nsanja za PPC, kuphatikiza AdWords. Nawa malangizo ndi zidule zofunika kuti muyambe:

Kafukufuku wa mawu ofunika

Chimodzi mwazinthu zoyamba kupanga kampeni yopambana ya AdWords ndikupanga kafukufuku wamawu oyenera. Kugwiritsa ntchito Google Keyword Planner kungakuthandizeni kudziwa kuchuluka kwakusaka kwa mawu osakira omwe mukuganizira, mtengo uliwonse wa mawu ofunika, ndipo amangopereka mawu ndi ziganizo zina zoti agwiritse ntchito. Mukachita bwino, kafukufukuyu adzakuthandizani kupanga kampeni yomwe ikugwirizana ndi msika womwe mukufuna. Kukumbukira kuti kufufuza kwanu kwa mawu osakira ndikokhazikika, m'pamenenso zotsatsa zanu zizikhala zolunjika.

Imodzi mwa njira zodziwika komanso zothandiza zoyambira kufufuza mawu osakira ndikugwiritsa ntchito Google Keyword Planner. Chida ichi chikuwonetsa kuchuluka kwa mawu osakira mwezi uliwonse. Ngati mawu anu osakira ndi okwera pamagalimoto achilimwe, muyenera kuwalunjika pa nthawi imeneyo. Njira ina yofufuzira mawu ofunikira ndikugwiritsa ntchito zida monga Google AdWords’ ad builder kuti mupeze mawu osakira. Mukangochepetsa mndandanda wa mawu osakira, mukhoza kuyamba kupanga zinthu kutengera kusaka kumeneko.

Pamene mukugwiritsa ntchito kafukufuku wanu wa mawu ofunika, muyenera kuganizira zomwe mukufuna kuti tsamba lanu likwaniritse. Tiyeni uku, mudzadziwa zomwe omvera anu akufuna. Muyeneranso kuganizira cholinga chawo chofufuzira – zili ndi chidziwitso, kuyenda panyanja, kapena transaction? Kugwiritsa ntchito Google Keyword Planner, mutha kupeza lingaliro la mawu osakira otchuka pa niche yanu. Muyeneranso kuwona ngati mawu osakirawa akukhudzana ndi tsamba lanu. Kugwiritsa ntchito mawu osakira m'malo oyenera kuwonetsetsa kuti malonda anu amawonedwa ndi anthu oyenera.

Kupanga njira yabwino ya mawu osakira, muyeneranso kufufuza omwe akupikisana nawo’ masamba. Opikisana nawo’ mawebusaiti angakhale ndi zinthu zomwe sizikugwirizana ndi malonda kapena ntchito zanu monga zanu. Kugwiritsa ntchito mawu achinsinsi a Google, mudzatha kudziwa kuti ndi mawu ati omwe akuyendetsa magalimoto ambiri kwa omwe akupikisana nawo. Mutha kugwiritsa ntchito chidziwitsochi kuti mupange njira yopikisana ndi mawu osakira. Tiyeni uku, mutha kugwiritsa ntchito njirayi kuti mukweze tsamba lanu pa Google.

Zotsatira zabwino

Kupambana kwabwino kwa Adwords ndi chimodzi mwazinthu zofunika kwambiri kuti zotsatsa zanu zikhale zogwirizana. Adwords’ kuchuluka kwapamwamba kumatsimikiziridwa ndi ma algorithms omwe ali ofanana ndi ma algorithms amtundu wa organic. Kukwezera mphambu yanu yabwino, m'pamenenso malonda anu azikhala oyenera kwa omvera anu ndipo pamapeto pake mutembenuke. Nazi njira zina zowonjezerera zotsatsa zanu. Tikambirana zina mwazinthu zodziwika bwino zomwe zimakhudza kuchuluka kwa malonda anu.

Njira yabwino yowonjezerera chiwongolero chanu ndikuwunika momwe matembenuzidwe amalonda anu akusinthira. Yang'anirani kwambiri kuchuluka kwanu ndikuchotsa zotsatsazo ndi CTR yotsika. Yesani kusintha mutu wanu kuti muwonjezere kutembenuka kwa malonda anu. Ndiye, yesani kampeni yatsopano yotsatsa yokhala ndi zotsatsa zina. Izi zidzakulitsa mphambu yanu yabwino kwambiri. Kuti muwongolere kusintha kwanu, yesetsani kuwongolera zigawo zitatu izi:

Kutsika Kwabwino Kwambiri kumatha kukweza Mtengo wanu Pakudina (Zamgululi). Zitha kusiyanasiyana kutengera mawu omwe mukufuna, koma High Quality Score imatha kutsitsa CPC yanu. Kunena zowona, zitha kukhala zovuta kuwona zotsatira za Quality Score, koma zidzadziwika pakapita nthawi. Pali maubwino ena ambiri pa High Quality Score. Kumbukirani kuti maubwino awa amawonjezeka pakapita nthawi. Musayese kusintha kamodzi kokha – zotsatira zidzamanga pakapita nthawi.

Zotsatira Zapamwamba kwambiri zithandizira kuwonekera kwa malonda anu pazotsatira zakusaka. Google imapereka mphotho kwa otsatsa omwe amatha kupanga zotsatsa zapamwamba kwambiri. Ndipo malonda otsika amatha kuwononga bizinesi yanu. Ngati muli ndi bajeti yosinthira izi, ganizirani kulemba ntchito wolemba malonda. Kampeni yanu ikhala yopambana komanso yotsika mtengo ngati Quality Score yanu ndiyokwera. Choncho, zindikirani: Kupambana kwabwino si chinthu choyenera kutengedwa mopepuka.

Zamgululi

Mtengo pa dinani (Zamgululi) zotsatsa za Adwords zimasiyanasiyana kutengera zinthu zingapo. Mawu osakira ndi makampani omwe mukuwatsata amatsimikizira CPC. Izi zimatsimikizira kuchuluka kwa ndalama zomwe muyenera kulipira kuti muyendetse kampeni yanu. Pansipa pali zina mwazinthu zomwe zimatsimikizira CPC. Werengani kuti mudziwe zambiri. -Ndi omvera omwe mukufuna kuwatsata? Ndi mtundu wanji wa malonda kapena ntchito zomwe malonda anu angakonde?

-Kodi mukufuna kulipira zingati pakudina? Ndalama zomwe mumapereka siziyenera kupitilira malo anu opuma. Kukhazikitsa max CPC yanu kukhala yokwera kwambiri kumabweretsa matembenuzidwe ambiri, zomwe pamapeto pake zidzachepetsa ROI yanu ndi malonda. Mofananamo, kuchepetsa kuchuluka kwa CPC kudzachepetsa ROI yanu, koma zotsatira zake zimakhala zochepa. CPC ndiyofunikira chifukwa Google imayika malonda anu apamwamba pazotsatira ngati ali ndi Malonda apamwamba.

-Kodi muyenera kuwononga ndalama zingati pakudina? Ngakhale kuti CPC ndiyofunikira kuti mupeze zosintha, CPM ndiyabwino kukulitsa ROI yanu. Nthawi zambiri, mutha kupeza zambiri pakudina ndi CPC yotsika. Komabe, ngati mukuyang'ana CPC yotsika, zidzakhala zosavuta kupeza ROI yapamwamba. Njira yabwino yokwaniritsira bajeti yanu ya Adwords ndikuzindikira mtengo wapakati pakudina ndikuwerengera mtengo wanu pachikwi.

-CPC imatsimikiziridwa ndi mawu osakira omwe mukuyang'ana komanso mtengo uliwonse womwe malonda anu adzalandira. Pali zinthu zambiri zomwe zingakhudze CPC yanu yotsatsa, kuphatikiza mawu ofunika, tsamba lofikira, ndi zinthu zomwe zikuchitika. Ngati mukuyang'ana mawu osakira, High Quality Score ikhoza kukubweretserani phindu pa kampeni yanu ya PPC. Pomaliza, cholinga chanu ndikuwonjezera CPC yanu momwe mungathere, popanda kusweka.

Kubwereza

Kutsatsanso ndi Google AdWords kumakupatsani mwayi wowonetsa zotsatsa zachikhalidwe kwa alendo omwe adabwera patsambalo. Mutha kupanganso zotsatsa zotsatsa kutengera ma feed kuti mufikire alendo am'mbuyomu. Kugwiritsa ntchito kutsatsanso kungakupatseni mwayi wosintha alendo anthawi imodzi kukhala makasitomala obwereza. Kuti mudziwe zambiri za njira iyi, werenganibe. Nkhaniyi ikufotokoza zaubwino ndi ntchito zotsatsanso ndi AdWords. Itha kukhala njira yoyenera kuiganizira pabizinesi yanu.

Kutsatsanso ndi njira yabwino yokumbutsa alendo zinthu kapena ntchito zanu. Mutha kupanga zotsatsa zosiyanasiyana kutengera mtundu wazinthu zomwe adaziwonapo patsamba lanu. Mwachitsanzo, mutha kulunjika alendo omwe adayendera tsamba langolo patsiku lachisanu ndi chiwiri kapena 15 kapena okhawo amene adawona tsambalo pa tsiku lachisanu ndi chiwiri. Mwa kulunjika omvera anu potengera khalidwe lawo, mutha kukulitsa kutembenuka kwanu ndi ROI.

Mtengo pa dinani

Ngati mukuganiza kuti mumagwiritsa ntchito ndalama zingati pamtengo pakudina kwa Adwords, simuli nokha. Anthu ambiri amawononga ndalama zambiri $4 podina pa zotsatsa. Ndipo, ndi kafukufuku woyenera, mukhoza kuchepetsa chiwerengero chimenecho kwambiri. Njira zingapo zingakuthandizeni kutero. Choyamba, geo-changitsani malonda anu. Izi zikuthandizani kuti muwonetse zotsatsa kumitundu ina yazida zam'manja. Kachiwiri, mutha kuchepetsa kuchuluka kwa zotsatsa zomwe zimawonekera patsamba lomwe laperekedwa, kotero kuti okhawo ofunikira amawonetsedwa kwa alendo anu.

AdWords’ CPC ndiyotsika kwambiri m'mafakitale ambiri. Pafupifupi CPC pakufufuza pa Google ndi pafupifupi $1 ndi $2, koma akhoza kufika $50 ngati mukufuna kutsata kwambiri. Kutengera makampani anu, mtengo wanu, ndi opikisana nawo’ malonda, mutha kuwononga mazana kapena masauzande a madola patsiku pa AdWords. Komabe, kumbukirani kuti ngakhale ndi zida zaulere za Google, mutha kupangabe ndalama kuchokera kutsatsa.

Njira inanso yowonjezerera malonda anu ndikuwonjezera malonda anu. Komabe, ndizofunika kudziwa kuti kuyitanitsa mawu ofunikira kumasiyanasiyana kuchokera kumakampani kupita kumakampani. Ngati muli mu bizinesi ya zachuma, kutembenuka kwanu kwapakati kuli pafupi 2.70%. Kwa mafakitale monga e-commerce ndi inshuwaransi, avareji ndi pansi pa awiri peresenti. Mwanjira ina iliyonse, ndikofunikira kuyang'anira kampeni yanu mosamala ndikusintha zomwe mukufuna. Ndipo musaiwale kugwiritsa ntchito Google Sheet kutsatira kampeni yanu.

Pomwe mphambu zabwino ndi CPC ndizofunikira pa kampeni yanu ya AdWords, muyenera kuganiziranso za kuyika mawu anu ndi tsamba lofikira. AdWords’ Quality Score ndi muyeso wa kufunikira kwa zomwe muli nazo kwa osaka. Kukweza CTR yanu, ndizotheka kuti malonda anu adzadindidwa. Ngati tsamba lanu lofikira silikugwirizana, malonda anu adzakwiriridwa mu SERPs.

Pali zinthu zingapo zofunika kuziganizira mukamagwiritsa ntchito Adwords patsamba lanu. Kudziwa mtengo wake, kuyitanitsa mawu osakira, ndipo kutsata kutembenuka ndikofunikira kuti mupindule kwambiri ndi pulogalamu yamalonda yapaintaneti. Zomwe zili m'nkhaniyi zikuthandizani kuti muyambe posakhalitsa. Mukhozanso kugwiritsa ntchito malangizo omwe ali m'nkhaniyi kuti mudziwe zambiri za zinthu zina za Adwords. Nkhaniyi ikupatsani mwachidule mwachidule ndondomekoyi, kuchokera pakufufuza kwa mawu osakira mpaka kuyitanitsa kutsata kutembenuka.

Kafukufuku wa mawu ofunika

Chimodzi mwazinthu zoyamba pakufufuza kwa mawu osakira ndikumvetsetsa bizinesi yanu. Mwa kusanthula mafunso omwe omvera anu amafunsa, mutha kupanga zomwe zingawasangalatse. Njira yabwino yosonkhanitsira deta ya kafukufuku wa mawu ofunika ndikumiza m'dera lanu. Gwiritsani ntchito ma tracker a mawu kuti muzindikire zomwe anthu mu niche yanu akufunafuna. Gwiritsani ntchito zidziwitsozo kuti mupange zomwe zingasangalatse omvera anu ndikuwonjezera kuchuluka kwa anthu patsamba lanu. Nazi njira zina zosonkhanitsira deta yofufuza mawu ofunika pabizinesi yanu.

Mukasankha mawu anu osakira, kuziika patsogolo mwa kufunikira kwake. Onetsetsani kuti zikugwirizana ndi zomwe zili patsamba lanu. Gwiritsani ntchito mawu osakira atatu kapena asanu pa liwu lililonse. Yang'anani pazinthu zina kuti kampeni yanu ikhale yogwira mtima. Komanso, pewani kugwiritsa ntchito mawu osakira omwe ali ndi mpikisano. Kufufuza kwa mawu osakira kungakuthandizeninso kupeza mitu yobwerezabwereza mu niche yanu. Polemba zofalitsa pa intaneti, gwiritsani ntchito kufufuza kwa mawu osakira kuti muzindikire mitu yomwe imachitika m'makampani anu.

Ngati mukugwiritsa ntchito zotsatsa zolipira kuti mukweze tsamba lanu, kufufuza mawu ofunika ndikofunikira. Kudziwa zomwe omvera anu akufufuza ndikofunikira pabizinesi yanu. Gwiritsani ntchito chidziwitsochi kuti mulembe zofunikira kwa omvera anu. Kumbukirani kuti pali mitundu yosiyanasiyana ya anthu omwe amafunafuna chidziwitso chofanana ndi chanu. Ngati omvera anu amagwiritsa ntchito mawu omwewo, mudzakhala ndi mwayi wabwino wopezeka pa SERPs. Phindu lalikulu pakufufuza kwa mawu osakira ndikuti litha kukuthandizani kudziwa kuti ndi mawu ati omwe ali othandiza kwambiri pa kampeni yanu yotsatsa.

Kumvetsetsa omvera anu ndikofunikira kuti muwonjezere kupezeka kwanu pa intaneti. Ngati mugwiritsa ntchito mawu achinsinsi, mwina mukuyang'ana omvera ambiri kuposa momwe mumafunira. Podziwa zosowa za omvera anu, mutha kupanga mindandanda ya mawu osakira ndi njira kuti mukwaniritse zosowa zawo. Ndi chithandizo chochepa kuchokera ku kafukufuku wa mawu ofunika, mutha kupanga njira zofananira zinthu zanu ndi ntchito zanu ndi zosowa zawo. Mudzadabwitsidwa ndi kuchuluka kwa momwe mungasinthire masanjidwe a injini zosakira patsamba lanu ndikukulitsa malonda anu.

Kutsatsa kwa mawu osakira

Kutsatsa kwa mawu osakira mu Adwords kumatha kuchitika pamlingo wa mawu osakira kapena pagulu lazotsatsa. Kutsatsa kwa mawu osakira ndikosavuta ndipo ndikoyenera kukulitsa kutsatsa kwa zotsatira zomwe mukufuna pa kampeni.. Kukula kwa mawu osakira ndikothekanso ndipo kutha kuwonjezera kutsatsa kwa gulu lonse lazotsatsa. Kugwiritsa ntchito magulu otsatsa komanso kuyitanitsa mawu osakira ndikosavuta kuyendetsa. Mutha kugwiritsanso ntchito kutsatsa kwamagulu otsatsa masiku angapo oyamba a kampeni yanu kuyesa njira zosiyanasiyana.

Pa liwu lililonse lofunikira, mutha kusintha kuchuluka kwa zotsatsa posintha kuchuluka kwa zotsatsa zomwe zikuwonetsedwa pa mawu osakirawo. Kuchulukitsa kutsatsa pamawu ofunikira kungapangitse malo anu pagulu lazotsatsa. Momwemonso, kutsitsa kutsatsa kwa gulu la zotsatsa kungachepetse mtengo wa kutembenuka. Muyeneranso kuyang'anira nthawi yotseka kuti mupange ndalama zabwino kwambiri za mawu osakira. Cholinga ndikusunga ndalama popanda kusiya kutembenuka mtima.

Mukamagula mawu osakira mu Adwords, ndalama zomwe zimaperekedwa zimatengera kutchuka kwa mawu osakira. Mawu ofunikira amatha kuyendetsa magalimoto ambiri ngati wofufuzayo alemba mawu ofunika omwe akufunsidwa. Kusankha bwino mawu ofunika kuyenera kukhala koyenera kwa omvera. Mwa kulunjika omvera oyenera, mutha kufikira omvera ambiri ndikupanga kampeni yamphamvu ya PPC. Komanso, kampeni yotsatsa mawu osakira ikhoza kuyendetsedwa ndi bungwe la akatswiri, monga Deksia.

Mukakonza zotsatsa zanu, kuyang'anira zotsatira ndikusintha ngati kuli kofunikira. Mukamayendetsa zotsatsa zolipira, onetsetsani kuti mukulunjika mawu osakira ndikuwunika momwe amagwirira ntchito nthawi ndi nthawi kuti muwonetsetse kuti zotsatira zake ndi zabwinobwino. Potsatira malangizo omwe ali pamwambawa, mudzakhala panjira yoyenera kuti mukwaniritse zolinga zanu. Ingokumbukirani kuti cholinga chanu chiyenera kukhala choyenera komanso chotheka kukwaniritsa. Ingokumbukirani kusintha mabizinesi anu ngati kuli kofunikira.

Mtengo

Mawu ofunika kwambiri a AdWords ndi omwe amakhudza zachuma ndi mafakitale omwe amayendetsa ndalama zambiri.. Ena mwa mawu ofunika kwambiri pa Google akuphatikizapo maphunziro ndi “digiri,” magulu awiri omwe angaganizidwe kuti ndi opikisana kwambiri. Anthu omwe akuyang'ana kuti alowe mu bizinesi ya maphunziro ndi chithandizo ayenera kuyembekezera ma CPC apamwamba. Makampani omwe amachita zachipatala ndi zamankhwala ayeneranso kudziwa izi. Kupatula chisamaliro chaumoyo, makampani a inshuwaransi ndi azachuma amawononga ndalama zambiri pa AdWords.

Chinthu china choyenera kuganizira powerengera mtengo wa Adwords ndi kutembenuka. Mtengo wotembenuka ndi gawo la mtengo wa kungodina komwe kumabweretsa kuchitapo kanthu. Mwachitsanzo, ngati wina adina ulalo kuti alembetse imelo, wogwiritsa ntchito AdWords atha kupanga nambala yapadera kuti azitsatira maimelo omwe adalembetsa. Khodi iyi itumiza ma ping nthawi ndi nthawi ku maseva a AdWords kuti agwirizane ndi data. Deta ikapangidwa, mtengo wa kutembenuka kulikonse umagawidwa ndi chiwerengero chonse cha kudina.

Avereji yamitengo yodina imasiyana mosiyanasiyana ndipo zimatengera mawu osakira komanso makampani. Pamaneti osakira, ma CPC ambiri ali pafupi $2.32. Pa network yowonetsera, ali $0.58. Kuti mumve zambiri pamiyeso iyi, pitani patsamba lathu la AdWords metrics. Njira imodzi yosungira ndalama pa AdWords ndikugwiritsa ntchito mawu osakira omwe ali ndi Score Yapamwamba. Mawu osakira a High Quality Score amapeza masanjidwe abwinoko otsatsa ndikusunga ndalama.

Ngati mukuyendetsa kampeni ya PPC ndi Google, ndikofunikira kumvetsetsa mtengo pakudina. Google ili ndi zida zingapo zomwe zimathandiza mabizinesi kuyang'anira ndi kuyeza momwe kutsatsa kwawo kumathandizira. Izi zikuphatikiza pulogalamu ya Google Analytics, zomwe zimayesa mtengo uliwonse. Koma musanasankhe kugwiritsa ntchito chida ichi, onetsetsani kuti mukudziwa bwino mtengo ndi nthawi ya kampeni iliyonse. Kuphatikiza apo, Bajeti yotsatsa yamakampani iwonetsa kuchuluka kwa ndalama zomwe zimawononga kugwiritsa ntchito kutsatsa kwa PPC.

Kutsata kutembenuka

Kutsata kutembenuka mu AdWords kuli ndi zabwino zingapo. Choyamba, ikhoza kuwonjezera manambala anu otembenuka mobwerera, potengera kudina komaliza ndi tsiku lochita. Chachiwiri, imakulolani kuti muzitsatira zosintha pambuyo pake, kapena kutembenuka komwe sikunachitike mu sabata yoyamba yowunika ziwerengero. Za ichi, mudzafuna kupanga cookie yotsata yomwe ikhala masiku osachepera makumi atatu. Kutalikira keke, chabwino, chifukwa zikuthandizani kuti muzitha kuyang'anira zonse zomwe zasinthidwa.

Mukakhazikitsa Webusayiti kapena Imbani Zosintha Patsamba, mudzafuna kuyambitsa View-kudzera zenera kutembenuka. Izi zimatsata alendo omwe amawona malonda anu koma osadina. Anthu awa akhoza kubweranso pambuyo pake ndikutembenuka. Mutha kukhazikitsa nthawi pakati pakuwona ndi kutembenuka kukhala kulikonse kuyambira tsiku limodzi kupita 30 masiku. Mukhozanso kusankha Custom mtengo, yomwe imatsata alendo kwa nthawi yayitali. Kutsata otembenuka, muyenera kudziwa kuti ndi malonda ati omwe akupeza anthu ambiri.

Kutsata kutembenuka mu Adwords kumatha kukhazikitsidwa kuti kuyeza kuchuluka kwa mafoni omwe amachitika mukadina malonda anu.. Mutha kusankha kuchokera pazosankha zingapo kutengera momwe matembenuzidwe anu amawonekera. Zosintha zamasamba, Mwachitsanzo, kuphatikiza kugula ndi kusaina. Kuyimba foni, mbali inayi, chitha kuphatikizira mafoni omwe amachokera ku malonda anu kenako ndikufika pa foni ya kasitomala. Kwa mitundu iyi ya kutembenuka, mufunika nambala yafoni kuti kutembenuka kutsatidwe.

Kutsata zosintha mu AdWords sikugwira ntchito ndi makasitomala omwe alibe ma cookie. Ngakhale ogwiritsa ntchito intaneti ambiri amasakatula ndi ma cookie omwe athandizidwa, atha kuletsabe cookie ya tracker conversion. Mutha kugwiritsanso ntchito pulogalamu yowonjezera yotsata kutembenuka mu AdWords kuti musinthe manambala. Ngati muli ndi mavuto, ganizirani kulumikizana ndi kampani yotsatsa kapena wopanga webusayiti. Adzakhala okondwa kukuthandizani.

Mawu osakira

Mwinamwake mwamvapo za mawu osakira mu Adwords, koma mumawagwiritsa ntchito bwanji? Njira yabwino yowagwiritsira ntchito? Chabwino, kwenikweni ndizosavuta. Choyamba, muyenera kupanga gulu logawana la mawu osakira. Ndiye, mutha kuyamba kuwonjezera mawu osakira pa kampeni yanu. Tiyeni uku, mudzatha kupewa kuwononga ndalama pamakampeni otsatsa omwe sasintha.

Pamene mukupanga mndandanda wanu, onetsetsani kuti mwasankha mitundu yoyenera ya mawu osakira. Awa ndi mawu omwe amalumikizana ndi mawu, koma sizigwirizana ndi malonda kapena ntchito zanu. Malonda omwe amawonetsa mawu osagwirizana ndi malonda kapena ntchito zanu sangathe kugulitsa, kotero muyenera kupewa kugwiritsa ntchito mawu osakirawo. Mutha kugwiritsanso ntchito mawu osakira pafunso losagula. Izi zitha kuthandiza makampeni anu kuti akwaniritse zosintha zapamwamba.

Mukamapanga mndandanda wa mawu osakira, muyenera kusankha mawu omwe angakhale ovuta kwambiri kuti muwasankhe. Mutha kugwiritsa ntchito mawu osakira omwe ali ndi mitundu yambiri ya mawu kapena ziganizo zomwe simukufuna kutsata. Kutengera cholinga chanu, mutha kuwonjezera mawu osakira kumagulu otsatsa kapena makampeni komanso kugwiritsa ntchito mawu ofananiza kuti musaphatikizepo mawu aliwonse osayenera. Izi zingakuthandizeni kuchepetsa CPC yanu, ndi kuwonjezera kuyika kwa malonda anu.

Kupanga mndandanda wa mawu osakira, muyenera kupanga gulu lazotsatsa lamtundu uliwonse wa mawu osakira. Mawu osakirawa ayenera kufotokoza malingaliro osiyanasiyana okhudzana ndi makampani opanga mafakitale ndi kupanga. Tiyeni uku, mutha kusintha mawu anu osakira ndikulumikizana ndi anthu oyenera. Komabe, muyenera kusamala kuti musawonjezere mawu osakira pamlingo wolakwika. Adzawonjezedwa ngati machesi enieni. Ngati musankha mulingo wolakwika, mudzakhala ndi vuto la kampeni.

Ngati ndinu watsopano ku Adwords, ndi bwino kuti zinthu zikhale zosavuta. Musayese kuchita zambiri kuposa momwe nsanja imalola. Ndipo pirirani – zidzatenga nthawi kuti mapazi anu anyowe. Nkhaniyi ikuthandizani kuti muyambe kampeni yanu. Pali zambiri kwa Adwords kuposa kungokhazikitsa kampeni, komabe. Pitilizani kuwerenga kuti mudziwe zambiri za zotsatsa zoyeserera za Split ndikusintha masamba ofikira.

Kafukufuku wa mawu ofunika

Mukamagwiritsa ntchito kutsatsa kwapa-pa-click kutsatsa tsamba lanu, kufufuza mawu ofunika ndikofunikira. Pomvetsetsa zomwe makasitomala akufuna pa intaneti, mukhoza kupanga zofunikira. Zimakuthandizaninso kutsata omvera enieni, monga omwe amagwira ntchito m'makampani azachipatala kapena omwe akufuna kuchita opaleshoni ya msana. Mwachitsanzo, ngati msika wanu womwe mukufuna ndi opaleshoni ya msana, mutha kuwatsata ndi malonda omwe mukufuna. Kugwiritsa ntchito Google Keyword Planner kungakuthandizeni kupeza mawu oyenera.

Choyamba, gwiritsani ntchito chida cha mawu osakira chomwe chimakupatsani mwayi wofufuza mitu, mafunso, ndi madera omwe ali okhudzana ndi tsamba lanu. Bing ndi injini yosaka yachiwiri padziko lonse lapansi, kukonza 12,000 amafufuza mamiliyoni mwezi uliwonse. Mukasankha mawu osakira, mutha kulemba zomwe zimagwiritsa ntchito mawu awa. Izi zidzawonjezera mwayi wokopa alendo atsopano, kukulitsa kuchuluka kwa anthu patsamba lanu. Pambuyo pofufuza mawu osakira, sankhani zabwino kwambiri pazomwe muli nazo.

Chida china chofufuzira mawu osakira ndi Ahrefs. Chida ichi chaulere chimakupatsani mwatsatanetsatane za mawu osakira, kuphatikizapo voliyumu yawo yofufuzira, mpikisano, ndi kuchuluka kwa mawebusayiti. Itha kukuuzaninso omwe akupikisana nawo omwe ali ndi kuchuluka kwakusaka kwambiri ndipo akugwiritsa ntchito njira zina kuti akhale apamwamba pamainjini osakira. Onetsetsani kuti mwawunikanso mawebusayiti omwe akupikisana nawo musanasankhe mawu osakira omwe mukufuna kutsata. Mosasamala zolinga zanu, ndikofunikira kumvetsetsa mpikisano ndi momwe amapangira mawu osakira omwe mumasankha.

Chofunikira kwambiri pakufufuza kwa mawu osakira ndikudziwa omvera anu. Mukufuna kukopa chidwi cha omvera anu, ndipo kudziwa zomwe akufuna kukuthandizani kuchita zimenezo. Izi zitha kuchitika pogwiritsa ntchito chida chaulere chaulere monga Chida cha Google Keyword, kapena chida chofufuzira mawu olipira monga Ahrefs. Mutha kugwiritsa ntchito chidziwitsochi kulemba zolemba zatsopano zomwe zikugwirizana ndi omvera anu. Ichi ndi chida chamtengo wapatali chogwiritsa ntchito popanga zatsopano.

Cholinga cha kampeni ya Adwords

Google imapereka maupangiri osiyanasiyana okuthandizani kusankha zotsatsa zatsamba lanu. Mukhoza kusankha pakati muyezo ndi mwambo kutembenuka zolinga, ndipo ndizothandiza pakuyitanitsa njira. Ngati muli ndi malo ogulitsira zovala pa intaneti, Mwachitsanzo, mungafune kugwiritsa ntchito zolinga zotembenuka mtima kuti muwonjezere kuchuluka kwa ndalama zomwe mumapanga. Ndiye, mutha kuwonjezera zochita zotembenuka monga kulemba fomu yotsogolera kapena kugula chinthu. Kupanga kampeni ya Adwords yogulitsa zovala, tsatirani malangizo awa.

Musanayambe kampeni ya Google Adwords, dziwani bajeti yomwe mukufuna kugwiritsa ntchito. Lamulo labwino la chala chachikulu ndikuwononga osachepera $20-$50 tsiku. Mungafunike kuwononga zambiri kapena zochepa kutengera mpikisano wa mawu osakira komanso CPC yoyerekeza. Muyeneranso kudziwa mtengo wopezera kasitomala kapena wotsogolera musanakhazikitse bajeti. Komabe, m’pofunikabe kukhala ndi zolinga zenizeni ndi kupanga masinthidwe kuti muwonjezere zotulukapo.

Gawani zotsatsa zoyesa

Mukagawanitsa zotsatsa mu Adwords, mutha kusankha mitundu iwiri yotsatsa yokhala ndi mawonekedwe osiyanasiyana. Mwachitsanzo, mu malonda oyamba, mukhoza kulemba zilembo zoyambirira pamene wachiwiri, ndi mosemphanitsa. Kuphatikiza apo, mutha kusintha ma URL amitundu yonse yamalonda. Tiyeni uku, mutha kuwona malonda omwe ali othandiza kwambiri. Ndiye, mutha kusankha malonda omwe mungagwiritse ntchito.

Kuti mudziwe kuti ndi malonda ati omwe amachita bwino kuposa ena, mutha kugwiritsa ntchito pulogalamu yoyeserera yogawanika. Mapulogalamu amapulogalamuwa amakulolani kuti muwone ma metric osiyanasiyana, monga ndalama ndi kutembenuka. Ma metrics amenewo ndi ofunikira kuti bizinesi yanu ikhale yabwino, kotero sankhani zomwe zimakhudza zotsatira zanu. Mwachitsanzo, mutha kusanthula magwero osiyanasiyana amayendedwe awebusayiti ndikuzindikira kuti ndi ati omwe amabweretsa ndalama zambiri. Split test software ikuwonetsani komwe kumayendera komwe kumapindulitsa kwambiri bizinesi yanu.

Pambuyo posankha zosintha zamalonda, ndi nthawi yoti mufufuze zotsatira zake. Kutero, kupita ku “Onani Mbiri Yosintha” ndikuyang'ana tsiku ndi nthawi yomwe malonda aliwonse adasinthidwa. Mwachitsanzo, ngati mudasintha zotsatsa zanu pa Seputembala 23 ku 7:34 pm, dinani pa “Onetsani Tsatanetsatane” ulalo kuti muwone nthawi ndi tsiku lenileni lomwe mudasintha.

Kugawanitsa zotsatsa zoyesa pa Facebook, onetsetsani kuti mwasankha bajeti yomwe imabweretsa zotsatira. Facebook ili ndi bajeti yochepa komanso yovomerezeka yomwe muyenera kutsatira. Ndiye, gawani bajeti mofanana pakati pa magulu awiriwa. Kuti mupeze zotsatira zolondola, onetsetsani kuti mwawona kufunikira kwa ziwerengero za kusiyana. Ngati simukutsimikiza, gwiritsani ntchito mtengo wa kutembenuka kulikonse. Mtengo wapakati pakudina kulikonse kwamagulu onse amalonda ukhoza kukhala wokwera komanso mosemphanitsa.

Konzani masamba ofikira

Kuyesa magwiridwe antchito amitundu yosiyanasiyana yamasamba omwe mumatsikira ndiye chinsinsi cha kukhathamiritsa bwino. Njira imodzi yodziwira mphamvu ya zinthu zosiyanasiyana ndiyo kugwiritsa ntchito mapu a kutentha. Izi zitha kukuwonetsani komwe anthu akudina patsamba lanu, kaya akunyalanyaza kuyitanidwa kuti achitepo kanthu kapena kuyang'ana zinthu zina zosafunikira. Potsatira zomwe alendo amachita, mudzatha kusintha kusintha tsamba lanu. Ngakhale mapu otentha ndi imodzi mwa njira zodziwika kwambiri zoyesera masamba anu ofikira, iwo sali njira yokhayo yowakometsera iwo. Malipoti ena owonera akuphatikiza mamapu opukusa, zokutira, ndi kulemba malipoti.

Liwiro latsamba ndi chinthu china chofunikira kuganizira. Ngati tsamba lanu lofikira limatenga nthawi yayitali kuti liyike, alendo adzataya chidwi msanga. Izi zitha kubweretsa kugunda kwakukulu, zomwe zimadziwitsa Google za kuperewera kwa ogwiritsa ntchito ndipo zingakhudze Malonda anu. Pogwiritsa ntchito caching msakatuli ndikuchepetsa zolemba zosafunikira, mutha kuwonjezera liwiro la tsamba pomwe mukutsitsa CPC. Pokambirana nkhani zimenezi, mutha kuwongolera zomwe ogwiritsa ntchito patsamba lanu lofikira ndikuwongolera matembenuzidwe ake.

Tsamba lokhazikika lopangidwa bwino ndilofunika kwambiri kuti matembenuzidwe apitirire. Iyenera kukhala yopanda zosokoneza komanso yosavuta kuyenda. Ziyeneranso kukhala zosavuta kuyenda, kotero kuti alendo adzalimbikitsidwa kuchitapo kanthu mwachangu. Ziyenera kukhala zosavuta kuyenda, ndipo ikuyenera kuphatikiza zambiri zokhudzana ndi malonda kapena ntchito zomwe zikuperekedwa. Tsamba lofikira liyenera kukhala logwira mtima m'njira zonsezi kuti muwonjezere ndalama. Gawo loyamba pakukonza tsamba lanu lofikira ndikuyesa ndikuwunika malingaliro osiyanasiyana. Ena, kuyesa ndi kusintha magawo a fomu kuti awapangitse kukhala okakamiza. Pomaliza, onjezani umboni wamagulu patsamba lanu lofikira kuti muwonjezere kudalirika.

Kutsata zotembenuka

Chimodzi mwazinthu zofunika kwambiri pakutsata kutembenuka ndi Adwords ndikuzindikira mtundu wa kutembenuka. Zosintha zimasiyanasiyana malinga ndi mtundu wa zomwe zikuchitika. Dinani-kudutsa ndi malonda, Mwachitsanzo, onsewo ndi mawonekedwe a kutembenuka, choncho mtengo wa aliyense umasiyana. Mukhozanso kugwiritsa ntchito chitsanzo chofotokozera kuti mudziwe kuchuluka kwa ngongole yomwe mungapereke ku mtundu uliwonse wa kutembenuka. Ngati simukudziwa momwe mungapangire kutembenuka, Nazi njira zina zokuthandizani kuti muyambe:

Choyamba, onetsetsani kuti muli ndi tag yapadziko lonse lapansi, kapena code yomwe imalemba kutembenuka kulikonse. Mwachitsanzo, ngati muli ndi pulogalamu kapena tsamba lawebusayiti lomwe lili ndi nambala yafoni, khodi yanu yotembenuka ikhoza kukulemberani kuyimba kwanu. Mutha kugwiritsanso ntchito nambala yosinthira makonda kuti muzitsatira mafoni. Tiyeni uku, akaunti yanu ya AdWords ilandila nambala yapadera yolondolera mlendo akadina ulalo wa nambala inayake ya foni.

Njira ina yowonera kutembenuka ndi Adwords ndikukhazikitsa ma code pa tsamba lililonse la tsamba lanu. Mutha kulemba fomu patsamba la AdWords kuti mutero kapena muyike kachidindo patsamba lanu. Izi zikachitika, mutha kutchula zosinthika ndikutsata momwe malonda aliwonse amagwirira ntchito. Ngati mukufuna kudziwa ndendende ndi anthu angati akusintha kuchokera ku malonda anu, iyi ndiye njira yabwino yoyezera kampeni yanu.

Mukakhazikitsa code yosinthira patsamba lanu, mutha kukhazikitsa Google Tag Manager kuti muwone bwino pakudina kulikonse. Idzakuwongolerani ndondomekoyi pang'onopang'ono, kuphatikiza kugwiritsa ntchito ID yosintha, chizindikiro chotembenuka, ndi linker. Google Tag Manager ikupatsaninso kutumiza kwa JSON komwe mukufuna. Mutha kukonza ma tag ndikutsata zosinthika ndi Adwords.

Pali zinthu zingapo zomwe muyenera kudziwa musanayambe kampeni yotsatsa ku Adwords. Ngati simukudziwa poyambira, werengani nkhaniyi kuti mudziwe za Keyword themes, Zosankha zotsata, Kutsatsa, ndi Kutsata Kutembenuka. Mutha kuyang'ananso mabokosi onse ndikukopera ndi kumata zotsatsa zochokera kumalo ena. Mukakopera malonda anu, onetsetsani kuti mwasintha mutuwo ndikukopera ngati pakufunika. Pomaliza pake, malonda anu ayenera kuwoneka ngati omwe mudawapeza powafananiza.

Mitu ya mawu osakira

Google yangotulutsa chatsopano chotchedwa 'Keyword Themes’ zomwe zingathandize otsatsa kutsata malonda awo moyenera. Mitu yofunikira ipezeka mu Smart Campaigns m'masabata akubwera. Google yalengeza zida zambiri zatsopano zomwe zidapangidwa kuti zichepetse zovuta zakutseka kwa COVID-19, kuphatikiza Smart Campaigns. Werengani kuti mudziwe momwe mungagwiritsire ntchito zida zatsopanozi. Tiyeni tilowe mu zingapo za izo.

Ubwino umodzi wamitu yayikulu ndikuti amafananiza pakati pa mawu osakira m'gulu lomwelo mosavuta. Mwachitsanzo, ndizovuta kufananiza machitidwe a mawu osakira osiyanasiyana a nsapato ndi masiketi akakhala m'gulu limodzi lotsatsa. Komabe, ngati mutatsatira ndondomeko yomveka bwino, mudzatha kufanizira mosavuta mawu osakira pamakampeni ndi magulu otsatsa. Tiyeni uku, mudzakhala ndi chithunzi chomveka bwino chomwe mawu osakira ndi opindulitsa kwambiri pagulu lililonse lazinthu.

Kufunika – Pamene anthu amagwiritsa ntchito injini zosaka za Google kuti apeze zinthu, zotsatsa zomwe zili ndi mawu osakira ndizofunikira kuti zidina. Kufunika kumathandizanso kukweza kwa Quality Score ndi kuchuluka kwa clickthrough. Pogwiritsa ntchito mawu osakira ofanana m'magulu osiyanasiyana otsatsa, mukhoza kusunga ndalama ndi nthawi. Njira zingapo zofunika zosinthira kufunikira kwa mawu osakira zikuphatikiza:

Zosankha zotsata

Mutha kusankha kugwiritsa ntchito zotsatsa zam'manja ndi zowonetsera. Kutsata kwa kampeni nthawi zambiri kumagwiritsidwa ntchito pazotsatsa zonse za kampeni, ndipo magulu otsatsa atha kuchotsera zomwe mukufuna. Kuti musinthe zomwe mukufuna kuchita kampeni, muyenera kupita ku Zikhazikiko tabu, ndiye dinani Malo mipherezero. Dinani Sinthani kuti musinthe malo omwe mwasankha. Mutha kupatula malo enieni kwa omvera omwe mukufuna. Kapenanso, mutha kusintha kutsatsa kwamalo enaake.

Chinthu chinanso chofunikira pa kampeni yotsatsira anthu pazama TV ndikutsata kothandiza. YouTube, Mwachitsanzo, imakuthandizani kuti muzitha kuyang'ana pa desktop, piritsi, kapena zida zam'manja. Mukhozanso kusankha ngati malondawo aziwoneka kapena ayi. Mitundu yambiri imagulitsa kudziko lonse komanso kwanuko, kotero ndikofunikira kulingalira komwe omvera amakhala. Ngati mukuyesera kufikira anthu ambiri, mungafune kugwiritsa ntchito kulunjika kwa metro. Koma dziwani kuti kutsata kwa metro kungakhale kotakata kwambiri pabizinesi yanu.

Kugwiritsa ntchito omvera ogwirizana kungakuthandizeni kulunjika omvera anu potengera zomwe amakonda, zizolowezi, ndi zina. Tiyeni uku, mudzatha kufikira anthu omwe ali ndi chidwi kwambiri ndi zinthu kapena ntchito zanu. Kuphatikiza apo, mutha kulunjika anthu awa mwachindunji polemba tsamba lanu kapena mawu osakira. Google Adwords idzagwiritsa ntchito mawu anu ofunikira kuti mupange omvera anu. Ndiye, malonda anu aziwoneka pamaso pa anthu oyenera kutengera zomwe amakonda, zizolowezi, ndi kuchuluka kwa anthu.

Kutsatsanso malonda ndi njira yabwino ngati simukudziwa kuti mukuyang'ana omvera ati. Kutsatsanso kumakupatsani mwayi wofikira alendo omwe alipo pomwe kubwezeretsanso kumakupatsani mwayi wolunjika kwa atsopano. Zomwezo zimagwiranso ntchito powonetsa zotsatsa pamasamba ena. Mutha kutsata masamba angapo a kampeni yanu yotsatsa. Ndi njira izi, mutha kufikira omvera ambiri. Ngati mukufuna kufikira anthu ambiri, mutha kulunjika masamba angapo pamutu wina wake.

Ngakhale kulunjika kwa mawu osakira kwakhala msana wakusaka kolipidwa kuyambira pachiyambi, kutsata omvera ndi chida chofunikira pakutsatsa pa intaneti. Zimakupatsani mwayi wosankha omwe angawone zotsatsa zanu ndikuwonetsetsa kuti bajeti yanu yotsatsa imapita kwa anthu omwe angagule. Tiyeni uku, mukutsimikiza kuti mubweza pa bajeti yanu yotsatsa. Ndikofunika kuti nthawi zonse muzibwereranso ku ndondomeko yanu posankha zomwe omvera akufuna.

Kutsatsa

Mutha kusankha pakati pa njira ziwiri zosiyana zotsatsa pa Adwords. Chodziwika kwambiri ndi Cost Per Click (Zamgululi). Kutsatsa kwamtunduwu kumafuna otsatsa kuti asankhe kuchuluka kwa momwe angalipire pakudina kulikonse. Njira imeneyi imatengedwa ngati muyezo, koma si njira yokhayo yogulitsira. Pali njira zina zingapo, komanso. Nazi zina mwa izo:

Mawu osakira pazogulitsa sizofunikira kwenikweni pa AdWords (PPC). Awa ndi mayina azinthu ndi mafotokozedwe omwe anthu amalemba mu bar yofufuzira. Muyeneranso kusintha mayina azinthu ngati mafunso opindulitsa ayamba kuwonekera mu kampeni yanu ya PPC. Nawa maupangiri okometsa mawu osakira. Mu zotsatsa za PPC, onetsani mavoti a ogulitsa. Kuti muwonjezere kutembenuka, muyenera kusintha mawu anu osakira ndi zotsatsa.

Njira zodzipangira zokha zitha kukuthandizani kuti muchotse zotsatsa zomwe zimalipidwa, koma kusintha mabidi anu pamanja kungakupatseni zotsatira zabwinoko. Pomwe kutsatsa kwanu kumatsimikizira kuchuluka kwa momwe mudzalipire mawu ofunikira, sizimatsimikizira komwe mumayika pazotsatira za Google. Pamenepo, Google sangafune kuti mupeze mawu ofunikira ngati mukugwiritsa ntchito mopitilira muyeso. Tiyeni uku, mupeza malingaliro olondola a ROI yanu.

Mutha kugwiritsanso ntchito zosintha mabidi kuti mukwaniritse madera ena, zipangizo zamagetsi, ndi nthawi. Pogwiritsa ntchito zosintha mabidi, mutha kuwonetsetsa kuti zotsatsa zanu zikuwonekera pamawebusayiti ofunikira okha. Ndikofunikiranso kuyang'anira zotsatsa zanu ndi zotsatsa zanu kuti muwonetsetse kuti mukupeza ROI yabwino kwambiri. Ndipo musaiwale kuyang'anira momwe malonda anu amachitira ndi zotsatsa zanu – ndizofunika kwambiri pakuchita bwino kwa kampeni yanu yolipira yotsatsa.

Makampeni anzeru amagawaniza kuyitanitsa kwawo kukhala angapo “magulu a malonda.” Amayika ziganizo khumi mpaka makumi asanu pagulu lililonse, ndi kuyesa aliyense payekha. Google imagwiritsa ntchito ndalama zochulukirapo pagulu lililonse, chifukwa chake njira yoyendetsera kampeniyi imagawidwa mwanzeru mawu. Choncho, ngati mukufuna kuti malonda anu awonetsedwe pamaso pa omvera anu, muyenera kupanga zisankho zanzeru pakutsatsa pa Adwords. Tiyeni uku, malonda anu amatha kufikira omvera anu ndikuwonjezera malonda.

Kutsata kutembenuka

Kuti muwonjezere kubweza kwanu pazotsatsa, muyenera kukhazikitsa kutsatira kutembenuka kwa Adwords. Mungathe kuchita izi polowetsa zinthu zosiyanasiyana zamitundu yosiyanasiyana. Mutha kusankhanso kutsatira ROI polowa mumitundu yosiyanasiyana pamitengo yosiyanasiyana. Mutha kusankha kuphatikiza zosintha mkati mwa nthawi inayake, Mwachitsanzo, nthawi iliyonse wina akatsegulanso malonda anu. Tiyeni uku, mutha kutsata kuchuluka kwa anthu omwe adawonera malonda anu, koma osati kugula kanthu.

Mukakhazikitsa kutsatira kutembenuka kwa Adwords, mutha kutumiza izi ku Google Analytics kuti muwone zomwe zapangitsa kuti anthu asinthe kwambiri. Mutha kulowetsanso zosinthazi ku Google Analytics. Koma onetsetsani kuti simukutsata kawiri ndikutumiza deta kuchokera kugwero kupita kwina. Apo ayi, mutha kukhala ndi makope awiri a data yofanana. Izi zitha kuyambitsa zovuta. Ili ndi vuto lofala ndipo litha kupewedwa pogwiritsa ntchito chida chimodzi chotsata kutembenuka kwa AdWords.

Pomwe mutha kugwiritsabe ntchito kutsata kutembenuka kwa Adwords kuti bizinesi yanu ikhale yabwino, zingakhale zowononga nthawi komanso zokhumudwitsa kuti mudziwe zomwe zimagwira ntchito ndi zomwe sizili bwino. Chofunikira ndikuzindikira kuti ndi mitundu yanji yosinthika yomwe ili yofunika kwambiri kubizinesi yanu ndikutsata. Mukangosankha mtundu wa kutembenuka komwe mungatsatire, mudzatha kudziwa kuchuluka kwa ndalama zomwe mukupanga ndikudina kulikonse kapena kutembenuka.

Kuti muyambe ndi kutsatira kutembenuka kwa Adwords, muyenera kulumikiza Google Analytics patsamba lanu. Muyenera kusankha gulu loyenera ndikusintha mayina mu Google Analytics. Kutsata kutembenuka ndikothandiza kwambiri pakutsata zotsatsa komanso zochita za makasitomala. Ngakhale kukwera pang'ono kwa kutembenuka kungakuthandizeni kukulitsa bizinesi yanu. Popeza kudina kulikonse kumawononga ndalama, mudzafuna kudziwa zomwe zikugwira ntchito ndi zomwe sizikugwira ntchito.

Wothandizira wa Google Tag atha kukuthandizani kuti mukhazikitse kalondolondo watsamba lanu. Mutha kugwiritsanso ntchito Google Tag Manager kuti mugwiritse ntchito. Kugwiritsa ntchito Google Tag Assistant, mutha kuwona momwe ma tag otsata kutembenuka alili. Chizindikirocho chikatsimikiziridwa, mutha kugwiritsa ntchito pulogalamu yowonjezera ya Google Tag Assistant kuti muwone ngati kutembenuka kwanu kukugwira ntchito. Ndipo kumbukirani kugwiritsa ntchito njira ina yotsata kutembenuka yomwe imagwira ntchito bwino patsamba lanu. Malangizo awa angakuthandizeni kuti mupindule kwambiri ndi kampeni yanu ya Adwords.