Tagi: Gulu la Google Adwords

Ngati mukufuna kupanga kampeni yabwino pa Adwords, muyenera kudziwa zinthu zingapo zofunika kuti malonda anu awonekere. Kuchita izi, muyenera kuyang'ana pa mawu anu osakira, Zamgululi (mtengo pa dinani), Kupambana kwapamwamba ndi nzeru za mpikisano. Kuti tiyambe, mutha kuyamba ndi ma bid odziwikiratu. Mukhozanso kukhazikitsa ma bids pamanja, koma izi zingafunike chisamaliro chowonjezera. Komanso, kope lanu lotsatsa liyenera kukhala lalifupi komanso lolunjika. Mutu ndiye chinthu choyamba chomwe ogwiritsa ntchito amawona ndipo ayenera kuwatsimikizira kuti adina. Kuitanira koonekeratu kuti tichitepo kanthu nakonso ndikofunikira kwambiri.

Kulunjika kwa mawu osakira

Ngati mukuyesera kukopa makasitomala atsopano patsamba lanu, mungafune kuyesa kugwiritsa ntchito kusaka kolipira kapena AdWords kuti mukweze malonda anu. Kutsatsa kwamtunduwu nthawi zambiri kumagwiritsidwa ntchito ndi mabizinesi ang'onoang'ono omwe akufuna kugulitsa china chake pakali pano, koma akhoza kukhala okwera mtengo kwa otsatsa. Kutsata mawu osakira mu Adwords kumakupatsani mwayi wosintha zotsatsa zanu kuti zigwirizane ndi ogwiritsa ntchito omwe akufunafuna malonda kapena ntchito yanu.. Ndi mawu ofunikira, malonda anu adzawonekera pokhapokha atakhala ndi chidwi ndi zomwe mungapereke.

Mwachitsanzo, fashion blog ndi malo abwino kutsatsa. Wogwiritsa amafufuza “mayendedwe a handbag.” Amapeza nkhaniyo ndikudina pamalonda omwe amatsata mawu osakira omwe ali ndi chikwama cham'mphepete mwapamwamba.. Chifukwa malondawa amagwirizana ndi zomwe zikuchitika, mlendo amatha kudina. Izi zimawonjezera mwayi woti wina adina pa malonda ndikugula malonda.

Kutsata mawu osakira mu Adwords kumagwira ntchito powonetsa zotsatsa kapena zotsatsa makanema kwa anthu omwe akufunafuna kwambiri zinthu zomwe mumapereka.. Mukhozanso kuyang'ana masamba enieni a webusaiti yanu kuti malonda anu kapena kanema awonetsedwe patsamba lomwe wogwiritsa ntchito angasankhe. Kamodzi munthu adina pa ndandanda organic, malonda anu awonetsedwa, komanso chilichonse chofunikira chomwe chikufanana ndi mawu osakira.

Njira ina yotchuka mu Adwords ndikugwiritsa ntchito Google Ads Keyword Tool kuti mupeze mawu osakira atsopano. Zimakuthandizani kuti muphatikize mndandanda wa mawu osakira angapo ndikutsata kuchuluka kwakusaka pamutu wina. Komanso, chidacho chidzapereka mbiri yofufuzira mbiri ya mawu osakira osankhidwa. Mawu osakirawa atha kukuthandizani kukonzanso mawu anu ofunikira kutengera zomwe omvera anu akufuna. Kuphatikiza pa kutsata mawu osakira, kutsata mawu ofunika kungakuthandizeni kusintha njira yanu malinga ndi nyengo kapena nkhani.

Mtengo pa dinani

Pali zinthu zingapo zomwe zimatsimikizira mtengo pakudina kwa Adwords. Izi zikuphatikiza chigoli chapamwamba, mawu osakira, ad text, ndi tsamba lofikira. Kuchepetsa mtengo wanu podina, onetsetsani kuti zinthu zonsezi ndi zofunika komanso zothandiza. Komanso, ndikofunikira kuti muwonjezere kuchuluka kwanu (Mtengo CTR) kuti muwonetsetse kuti mukupeza ROI yayikulu. Kuti mudziwe CTR yanu, pangani Google Sheet ndikulemba mtengo wakudina kulikonse.

Mukakhala ndi lingaliro lofunikira la kuchuluka kwa CPC yanu, mukhoza kuyamba kukonza kampeni yanu. Njira yosavuta yokwaniritsira zotsatsa zanu ndikuwongolera kuchuluka kwawo. Kukwera kwapamwamba kwapamwamba, m'munsimu CPC yanu idzakhala. Yesani kukonza zomwe zili patsamba lanu komanso kukopera zotsatsa, ndipo onetsetsani kuti malonda anu ndi ogwirizana ndi ogwiritsa ntchito’ amafufuza. Yesetsani kupititsa patsogolo mphambu yanu, ndipo mukhoza kusunga mpaka 50% kapena zambiri pa CPC yanu.

Njira ina yochepetsera CPC yanu ndikuwonjezera mabizinesi anu. Simufunikanso kuwonjezera kutsatsa kwanu kwambiri, koma zingakuthandizeni kupeza matembenuzidwe ambiri ndi ndalama zochepa. Chinsinsi ndicho kudziwa kuchuluka kwa momwe mungagulitsire kutembenuka kwanu kusanakhale kopanda phindu. Zochepa za $10 akhoza kubweretsa phindu labwino. Kuphatikiza apo, m'mene mumafunira, m'pamenenso mudzakhala kuti mupeze kutembenuka komwe mukufuna.

Pomaliza, mtengo pakudina kulikonse kwa Adwords zimatengera bizinesi yomwe muli. Mwachitsanzo, ngati mumagulitsa a $15 e-commerce product, mtengo pa dinani $2.32 zitha kukhala zomveka kuposa a $1 dinani kwa a $5,000 utumiki. Ndikofunikira kumvetsetsa kuti mtengo pakudina kulikonse kumasiyanasiyana malinga ndi mtundu wanji wazinthu zomwe mukugulitsa. Mwambiri, ngakhale, ngati ndi ntchito kapena bizinesi yowoneka mwaukadaulo, mtengo pa kudina udzakhala wapamwamba.

Zotsatira zabwino

Pali zinthu zingapo zomwe zimathandizira kuti malonda anu akhale abwino. Mutha kukonza za Quality Score yanu popanga zotsatsa zoyenera komanso masamba ofikira. Quality Score si KPI, koma ndi chida chowunikira chomwe chingakuthandizeni kumvetsetsa momwe kampeni yanu ikuyendera. Ndi chitsogozo chomwe chingakuthandizeni kupeza zotsatira zabwino. Muyenera kukhala ndi zolinga zapamwamba nthawi zonse mu kampeni yanu yotsatsa. Kuti mupindule kwambiri ndi kampeni yanu yotsatsa, apa pali malangizo angapo:

Choyamba, yesetsani kusankha mawu osakira a kampeni yanu yotsatsa. Mutha kuchita izi pogwiritsa ntchito chida cha mawu osakira. Chida chomwe chimakupatsani mwayi wopeza mawu osakira chikupezeka pa Google. Zikuthandizani kusankha gulu lotsatsa lomwe likugwirizana kwambiri. Kuphatikiza apo, onetsetsani kuti malonda anu ali ndi mawu anu ofunika pamutu. Izi zidzakulitsa chiwongolero chanu ndikuwonjezera mwayi woti azidina. Mutha kuyang'ana ngati mawu anu osakira ndi ofunikira kapena ayi mwa kuwonekera pa “Mawu osakira” chigawo chakumanzere chakumanzere ndikudina “Search Terms.”

Kupatula mawu osakira, muyenera kuyang'ananso kuchuluka kwa zotsatsa zanu. Score Yapamwamba kwambiri imatanthawuza kuti malondawo ndi ofunika kwa osaka’ mafunso ndi masamba ofikira. Kutsika Kwabwino Kwambiri kumatanthauza kuti zotsatsa zanu zilibe ntchito. Cholinga chachikulu cha Google ndikupatsa osaka mwayi wabwino kwambiri ndipo izi zikutanthauza kupanga zotsatsa kukhala zogwirizana ndi mawu osakira. A High Quality Score ndi yabwino kwambiri pazotsatsa zanu ngati atha kudina kambiri momwe angathere.

Competitor nzeru

Imodzi mwa njira zabwino zopezera nzeru zampikisano za Adwords ndikufufuza omwe akupikisana nawo. Izi zikutanthauza kumvetsetsa mndandanda wa mawu osakira, dongosolo la kampeni, amapereka, ndi masamba ofikira. Muyenera nthawi zonse kuchita kafukufuku wampikisano kuti mukhale pamwamba pa omwe akupikisana nawo. Mukadziwa zambiri za omwe akupikisana nawo, kudzakhala kosavuta kusonkhanitsa nzeru zopikisana. Izi zitha kukhala zothandiza kwambiri popanga njira yotsatsa. Kuphatikiza apo, zingakhale zothandiza kuzindikira mwayi watsopano.

Zida zabwino kwambiri zopikisana zanzeru zimasinthidwa nthawi zonse, kotero kuti nthawi zonse mumakhala sitepe imodzi patsogolo pa mpikisano wanu. Zomwe mumapeza kuchokera pazidazi zidzakuthandizani kupanga zisankho mwanzeru komanso kukhala pamwamba pa omwe akupikisana nawo. Pafupifupi, pali 29 makampani omwe amagwirizana kwambiri ndi anu. Pogwiritsa ntchito zidazi, mutha kuwona zomwe makampaniwa akuchita ndi zomwe akuchita bwino. Mutha kupezanso njira zawo ndikusankha ngati angakuthandizeni kuchita bwino.

SimilarWeb ndi chida china chachikulu chogwiritsira ntchito nzeru zampikisano. Chida ichi chimakupatsani mwayi wofananiza tsamba lanu ndi omwe akupikisana nawo’ kuti muwone momwe akuchitira. Kuwonjezera pa magalimoto, mutha kuyang'ana madambwe ndi omwe akupikisana nawo kuti muwone ngati akuchulukitsa kuchuluka kwa magalimoto kapena kutaya gawo la msika. Luso lampikisanoli ndilofunika kwambiri pakutsatsa kwa digito. Muyenera kudziwa mpikisano wanu kuti mupambane. Mwamwayi, pali zida zaulere zomwe zingakupatseni lingaliro lovuta la komwe mumayima mumakampani.

Mukazindikira omwe akupikisana nawo, mukhoza kuyamba kuyerekeza mphamvu ndi zofooka zawo. Kukhala ndi nzeru zampikisano pa omwe akupikisana nawo kumakupatsani mwayi ndikupanga njira yanu yotsatsira bwino. Gulu lazamalonda lingagwiritse ntchito deta iyi kupanga njira zatsopano zotsatsa malonda, ndipo dipatimenti yogulitsa malonda ikhoza kugwiritsa ntchito chidziwitsochi kukonza bwino zolemba zake zogulitsa. Ndikofunika kuphatikiza malonda ndi ndemanga za makasitomala pamene mukukonzekera kampeni yanu yotsatira.

Mitu ya mawu osakira

Mukamagwiritsa ntchito Adwords, ndikofunikira kukumbukira kugwiritsa ntchito mawu osakira omwe amawonetsa bizinesi yanu. Mwanjira ina, pewani mawu amodzi omwe ali odziwika kwambiri. M'malo mwake, gwiritsani ntchito ziganizo zazitali monga “organic masamba bokosi kutumiza,” omwe ndi mawu odziwika kwambiri omwe angakope makasitomala abwino. Ndikosavuta kugwiritsa ntchito mawu osakira angapo padera, ngakhale. Ndikofunika kuzindikira kuti makasitomala osiyanasiyana angagwiritse ntchito mawu osiyanasiyana pofotokozera malonda ndi ntchito zanu, kotero onetsetsani kuti mwalemba zosintha zonsezi. Kusiyanasiyana kumeneku kungaphatikizepo kusiyanasiyana kwa kalembedwe, mawonekedwe ambiri, ndi mawu a colloquial.

Google Ads Smart Campaigns amagwiritsa ntchito mitu ya mawu osakira, zomwe ndi zosiyana ndi makampeni a Google Search. Mitu imeneyi imagwiritsidwa ntchito kufananiza zotsatsa zanu ndikusaka zomwe munthu angapange pazogulitsa kapena ntchito zanu. Nthawi zambiri, Google imalimbikitsa mitu isanu ndi iwiri mpaka khumi, koma kuchuluka kwa mitu yomwe mumagwiritsa ntchito ili ndi inu. Onetsetsani kuti mumagwiritsa ntchito mitu ya mawu osakira yomwe ikufanana ndi kusaka komwe anthu angagwiritse ntchito kuti apeze malonda kapena ntchito yanu. Momwe mutu wanu wa mawu achinsinsi uyenera kukhalira, m'pamenenso malonda anu aziwoneka patsamba lazotsatira.

Kupanga makampeni angapo ndi njira yabwino yolumikizira magulu osiyanasiyana azinthu. Tiyeni uku, mutha kuyang'ana kwambiri bajeti yanu yotsatsa pa chinthu kapena ntchito inayake ndikupangitsa kuti zikhale zosavuta kufananiza magwiridwe antchito a mawu osakira osiyanasiyana pakampeni yanu. Kuphatikiza apo, mutha kugwiritsa ntchito mawu osakira osiyanasiyana pamagulu osiyanasiyana azinthu. Mutha kupanganso makampeni apadera kuti aliyense awonetse mbali imodzi yabizinesi yanu. Mutha kusintha kampeni ya Smart podina dzina lake ndikusankha mitu ya mawu osakira.

Mwasankha kutsatsa pa Google AdWords. Koma mumapeza bwanji zotsatira zabwino? Zomwe zili mu AdWords? Nanga bwanji kugulitsanso? Mupeza m'nkhaniyi. Ndipo pitirizani kuwerenga kuti mudziwe zambiri! Ndiye, gwiritsani ntchito malangizowa kuti mupeze zotsatira zabwino! Mudzakondwera kuti mwatero! Pitilizani kuwerenga kuti mudziwe zambiri za kutsatsa kwa Google AdWords ndikupeza bwino kwambiri zotsatsa zanu!

Kutsatsa pa Google AdWords

Ubwino wotsatsa pa Google AdWords ndi wochuluka. Pulogalamuyi ndi njira yabwino yowonjezeretsera kuwonekera ndikuyendetsa magalimoto kubizinesi yakomweko. Zotsatsa zimawonekera pa netiweki yonse ya Google ndipo zimaperekedwa kwa anthu omwe akufufuza mwachangu pa intaneti. Izi zimakupatsani mwayi kuti muwone kuchuluka kwa anthu omwe amawonera malonda anu, dinani pa iwo, ndi kuchita zomwe mukufuna. Izi zitha kukhala chida chamtengo wapatali chowonjezera malonda ndi chidziwitso chamtundu.

Phindu lina logwiritsa ntchito Google AdWords ndikutha kutsata omvera omwe ali ndi malo, mawu osakira, komanso ngakhale nthawi ya tsiku. Mabizinesi ambiri amayendetsa zotsatsa mkati mwa sabata kuyambira 8 AM ku 5 PM, pamene ena ambiri amatsekedwa kumapeto kwa sabata. Mutha kusankha omvera omwe mukufuna kutengera malo ndi zaka zawo. Mutha kupanganso zotsatsa zanzeru ndi mayeso a A/B. Zotsatsa zogwira mtima kwambiri ndizogwirizana ndi bizinesi yanu’ katundu ndi ntchito.

Kulumikizana kwakukulu pakati pa mawu osakira omwe mumagwiritsa ntchito patsamba lanu komanso pazotsatsa ndikofunikira kuti muchite bwino pa Google AdWords.. Mwanjira ina, kugwirizana pakati pa mawu osakira kumapangitsa kuti malonda anu aziwoneka nthawi zambiri ndikukupatsani ndalama zambiri. Kusasinthika uku ndizomwe Google imayang'ana pazotsatsa ndipo zidzakulipirani ngati mupitiliza kusasinthasintha. Njira yabwino yotsatsira pa Google AdWords ndikusankha bajeti yomwe mungakwanitse ndikutsatira malangizo omwe kampaniyo yapereka..

Ngati ndinu watsopano ku Google AdWords, mutha kuyambitsa Akaunti yaulere ya Express kuti mudziwe zambiri za pulogalamuyi. Mukakhala ndi chidziwitso chofunikira cha mawonekedwe, mukhoza kuthera nthawi kuphunzira za dongosolo, kapena ganyu munthu wina kuti akuthandizeni. Ngati simungathe kuthana ndi mbali yaukadaulo ya ndondomekoyi, mutha kuyang'anira zotsatsa zanu ndikuwunika momwe zikuchitira bizinesi yanu.

Mtengo

Pali zinthu zingapo zomwe zingakhudze mtengo wa Adwords. Choyambirira, kupikisana kwa mawu anu ofunikira kudzakhudza mtengo uliwonse. Mawu osakira omwe amakopa anthu ambiri amawononga ndalama zambiri. Mwachitsanzo, kampani yomwe imapereka chithandizo cha inshuwaransi iyenera kudziwa kuti mtengo wake pakudina (Zamgululi) akhoza kufika $54 kwa mawu osakira mu niche yampikisano iyi. Mwamwayi, pali njira zochepetsera CPC yanu mwa kupeza AdWords Quality Score yapamwamba ndikugawa mindandanda ya mawu akulu kukhala ang'onoang'ono.

Chachiwiri, kuchuluka kwa ndalama zomwe mungagwiritse ntchito potsatsa malonda anu zimadalira makampani anu. Mafakitale amtengo wapatali amatha kulipira zambiri, koma malonda otsika sangakhale ndi bajeti yoti awononge zambiri. Mitengo yamakampeni pa kudina kulikonse ndi yosavuta kuwunika ndipo ingafanane ndi data ya Analytics kuti mudziwe mtengo weniweni wa kungodina.. Komabe, ngati muli bizinesi yaying'ono, mudzakhala mukulipira zochepa kuposa $12,000 kapena zochepa.

CPC imatsimikiziridwa ndi kupikisana kwa mawu osakira omwe mumasankha, mtengo wanu waukulu, ndi Quality Score yanu. Kukwezera Score Yanu Yabwino, ndalama zochulukirapo zomwe mumagwiritsa ntchito pakudina kulikonse. Ndipo kumbukirani kuti mitengo yapamwamba ya CPC sikhala yabwinoko. Mawu osakira apamwamba adzapereka CTR yapamwamba komanso CPC yotsika, ndipo adzakweza masanjidwe anu azotsatsa pazotsatira. Ichi ndichifukwa chake kufufuza kwa mawu osakira ndikofunikira kwa mabizinesi ang'onoang'ono, ngakhale atangoyamba kumene.

Monga wotsatsa, muyenera kuganiziranso kuchuluka kwa omvera anu. Ngakhale kusaka pakompyuta ndi laputopu kumakhala kofala masiku ano, pali anthu ambiri amene amakonda kugwiritsa ntchito mafoni awo m'manja kufufuza kwawo. Muyenera kuwonetsetsa kuti mwapereka gawo lalikulu la bajeti yanu kwa anthu omwe amagwiritsa ntchito mafoni. Apo ayi, mutha kuwononga ndalama pamagalimoto osayenera. Ngati mukufuna kupanga ndalama pa Adwords, muyenera kupanga zotsatsa zomwe zimakopa anthuwa.

Mawonekedwe

Kaya ndinu watsopano ku AdWords kapena mumapereka kasamalidwe kake, mwina mumadabwa ngati mukupeza zambiri. Mwinanso mumadabwa ngati bungwe lomwe mukugwira nalo likuchita ntchito yabwino kwambiri. Mwamwayi, pali zinthu zingapo za AdWords zomwe zingathandize kampani yanu kuti ipindule kwambiri ndi nsanja yotsatsa. Nkhaniyi ifotokoza zinthu zisanu zofunika kuziyang'ana mu AdWords.

Chimodzi mwazinthu zofunika kwambiri za Adwords ndikutsata komwe kuli. Ili pansi pa mndandanda wa zoikamo za kampeni ndipo imalola kusinthasintha komanso kulunjika komwe kuli malo. Izi zitha kukhala zothandiza makamaka kwa mabizinesi ang'onoang'ono, popeza zimalola kuti zotsatsa ziziwonetsedwa pazosaka zomwe zimachokera kumalo enaake. Mukhozanso kufotokoza kuti mukufuna kuti malonda anu aziwoneka pazosaka zomwe zimatchula malo anu. Ndikofunika kugwiritsa ntchito kulunjika kwa malo momwe mungathere – zidzakulitsa mphamvu yakutsatsa kwanu.

Chinthu chinanso chofunikira pa AdWords ndikutsatsa. Pali mitundu iwiri yotsatsa, imodzi yotsatsa pamanja ndi ina yotsatsa makina. Mutha kusankha yomwe ili yabwino kwambiri pa kampeni yanu kutengera mtundu wa zotsatsa zomwe mukuyang'ana komanso ndalama zomwe mukufuna kugwiritsa ntchito iliyonse. Kutsatsa pamanja ndiye njira yabwino kwambiri yamabizinesi ang'onoang'ono, pomwe kubwereketsa basi ndiye njira yabwino kwambiri kwa zazikulu. Mwambiri, kubwereketsa pamanja ndikokwera mtengo kuposa kuyitanitsa pawokha.

Zina za Adwords zikuphatikiza kukula kwa zotsatsa ndi matekinoloje osiyanasiyana otsatsa. Flash ikutha pang'onopang'ono, koma mutha kugwiritsa ntchito mawonekedwe osiyanasiyana pazotsatsa zanu. Google imakulolani kuti muwonjezere maulalo atsamba ku malonda anu, zomwe zingapangitse CTR yanu. Ma seva ambiri a Google amalola kuti pakhale nsanja yotsatsa malonda mwachangu. Dongosolo lake loyitanitsa limalolanso kupanga mapu azinthu, zomwe zingakhale zothandiza kutsata zotsatsa zanu kumalo abwino kwambiri komanso kuchuluka kwa anthu.

Kugulitsanso

Kutsatsanso Adwords kumakupatsani mwayi wolondolera alendo patsamba lanu kutengera zomwe adachita kale. Izi ndizothandiza pamasamba akulu omwe ali ndi zinthu zambiri kapena ntchito. Kutsatsanso malonda kumayang'ana anthu enieni, chifukwa chake ndikwanzeru kugawa alendo mu database yanu. Izi zimatsimikizira kuti malonda omwe amawonekera kwa ogwiritsa ntchito anu ndi ogwirizana ndi malonda kapena ntchito zomwe adaziwona posachedwa. Ngati mukufuna kupindula kwambiri ndi kampeni yanu yotsatsanso malonda, muyenera kumvetsetsa njira yogulira kasitomala wanu.

Kuti tiyambe, pangani akaunti yaulere ndi pulogalamu yotsatsanso ya Google. Izi zikuthandizani kuti muzitha kuyang'anira malonda omwe akudina ndi omwe sakufuna. Mutha kuyang'aniranso zomwe malonda akusintha. Izi zikuthandizani kukonza kampeni yanu ya adwords ndikukulitsa kukhathamiritsa kwa injini zosakira patsamba lanu. Komabe, njira imeneyi ndi okwera mtengo ndipo muyenera kudziwa ndendende mmene kukhazikitsa bajeti yanu kuti kubwerera bwino pa malonda ndalama.

Kutsatsa pa mawu osakira odziwika

Ngati mwalemba chizindikiro, muyenera kuyitanitsa. Zizindikiro zamalonda ndizabwino paumboni wapagulu komanso mawu osakira. Mutha kugwiritsa ntchito mawu osakira pamalonda anu ndi kukopera kotsatsa, ngati mawuwo ndi ogwirizana ndi bizinesi yanu. Mutha kugwiritsanso ntchito mawu odziwika kuti mupange tsamba lofikira ndi mawu osakira. Kuchuluka kwa mawu osakira odziwika kumatengera zinthu zingapo, kutengera njira zomwe zimaperekedwa.

Pali zifukwa zitatu zodziwika bwino zopewera kuyitanitsa mawu osakira mu Adword. Choyamba, simungagwiritse ntchito chizindikiro chanu muzotsatsa ngati sichivomerezedwa ndi eni ake. Chachiwiri, chizindikiro sichingagwiritsidwe ntchito potsatsa malonda ngati ndi gawo la webusayiti ya kampani ina. Google sikuletsa mawu osakira, koma zimawafooketsa. Zimalimbikitsanso mpikisano wamawu osakanizidwa komanso zimapereka mtengo wowonjezera.

Ngati omwe akupikisana nawo amagwiritsa ntchito dzina lanu lodziwika, atha kuyitanitsa kuti awonjezere mwayi wawo wowonekera mu SERPs. Ngati simukulipira, mpikisano wanu akhoza kutenga mwayi. Koma ngati wopikisana naye sadziwa kuti mukuyitanitsa dzina lanu, zingakhale zofunikira kuwonjezera mawu osakira ku akaunti yanu. Mwanjira ina iliyonse, mudzakhala ndi mwayi wopambana mu SERPs ndi dzina lotetezedwa ndi chizindikiro.

Chifukwa china chopewera kuyitanitsa mawu osakira odziwika ndikuti kugwiritsa ntchito mawu osakira sikungasokoneze ogula.. Komabe, makhothi ambiri apeza kuti kuyitanitsa mawu osakira sikukutanthauza kuphwanya chizindikiro. Komabe, mchitidwe umenewu uli ndi zotsatira zalamulo. Zitha kuwononga bizinesi yanu, koma m’kupita kwa nthaŵi zingakupindulitseni. Uku ndikulakwitsa kofala pakutsatsa kwa PPC. Zotsatira zalamulo za mchitidwewu sizikudziwika, ndipo ndikofunikira kupewa kusamvana kulikonse komwe kungachitike musanapereke ndalama.

Mu Adwords, mutha kukhazikitsa malonda anu posankha machesi a Broad kapena Mawu. Mutha kukhazikitsanso gulu lotsatsa la mawu amodzi. Ndipo potsiriza, mutha kusintha mphambu yanu Yabwino momwe mukufunira. Koma musanayambe, pali zinthu zina zofunika kuzikumbukira. Kufanana kwakukulu: Ndi njira yabwino kwambiri yopezera anthu omwe akufunafuna malonda kapena ntchito yanu. Kufanana kwa mawu: Njira iyi ndiyabwino kwambiri kwa iwo omwe ali ndi lingaliro lalikulu pazamalonda kapena ntchito yomwe akupereka.

Kufanana kwakukulu

Mukamagwiritsa ntchito machesi ambiri mu Adwords, mukufuna kuwonetsetsa kuti malonda anu amayang'ana mawu osakira oyenera. Mawu osakira ofananira amakhala ndi voliyumu yayikulu kwambiri ndipo amatha kukuthandizani kupeza mawu osakira oyenera kwambiri. Panthawi yake, mawu osakira ofananira atha kukuthandizani kuti musunge ndalama pa bajeti yanu yotsatsa pochepetsa kudina kosayenera ndikuwonjezera kutembenuka. Mawu osakira amasewera atha kugwiritsidwanso ntchito kutsata misika ya niche. Mawu osakira machesi ndi abwinonso kwamakampani omwe amapereka zinthu ndi ntchito zosiyanasiyana.

Mwachitsanzo, malo ogulitsa akhoza kugulitsa madiresi ang'onoang'ono akuda, kapena madiresi achikazi owonjezera. Kufanana kwakukulu kungathe kukulitsidwa kuti kuphatikizepo mawu awa ngati zoipa. Momwemonso, mutha kusiyanitsa mawu ngati ofiira kapena pinki. Mupeza kuti kufananiza kwakukulu kudzakhala kokulirapo pamaakaunti atsopano ndi makampeni atsopano. Ndizomveka kugwiritsa ntchito mawu achindunji, koma ngati simukudziwa zomwe mukuyesera kutsata, yesani machesi otakata kaye.

Monga wotsatsa watsopano, mungafune kugwiritsa ntchito machesi otakata ngati mtundu wanu wokhazikika. Komabe, ndikofunikira kudziwa kuti kufananiza kotakata kumatha kubweretsa zotsatsa zomwe sizingakhale zogwirizana ndi bizinesi yanu. Komanso, muyenera kuthana ndi mafunso osayembekezereka omwe angakhale opanda ntchito. Ili si lingaliro labwino ngati ndinu watsopano ku Adwords ndipo simukudziwa momwe mungagwiritsire ntchito machesi osiyanasiyana.

Mukamagwiritsa ntchito machesi ambiri mu Adwords, onetsetsani kuti mukulunjika mawu oyenera. Machesi otambalala ndiye mtundu wofananira kwambiri, chifukwa chake zimalola kuti zotsatsa zanu ziwonekere pamawu osiyanasiyana. Izi zitha kukuthandizani kuti muzidina kwambiri pazotsatsa zanu, koma muyenera kusamala nazo ndikuwonetsetsa kuti zikugwirizana ndi bizinesi yanu. Choncho, posankha mawu ofunika kwambiri a machesi, onetsetsani kuti ikugwirizana ndi bizinesi yanu’ niche msika.

Kufanana kwa mawu

Kugwiritsa ntchito njira ya Phrase Match mu Adwords kumakupatsani mwayi wodziwa zomwe makasitomala akufufuza posanthula zomwe amalemba pakusaka.. Pochepetsa ndalama zomwe mumagwiritsa ntchito posaka ndi mawu enieni, mutha kulunjika bwino omvera anu. Phrase Match ndi njira yabwino yopititsira patsogolo kasamalidwe ka kampeni yanu yotsatsa ndikupeza ROI yapamwamba. Kuti mudziwe zambiri za mawu ofanana mu Adwords, werenganibe.

Ndi makonda awa, mawu anu osakira adzalunjika bwino chifukwa amagwirizana ndi zomwe anthu akufuna. Google yakhala ikugwiritsa ntchito mitundu yofananira kuyambira pomwe idayamba kusaka kolipira. Mu 2021, akusintha momwe mumagwiritsira ntchito makonda awa. Kufanana kwa mawu ndikulowa m'malo mwa zosintha zazikulu. Pakadali pano, muyenera kugwiritsa ntchito mitundu iwiri ya machesi. Kufananiza kwa mawu kumafunikira mawu osakira kuti akhale ofanana ndi funso ndi mawu.

Mwachitsanzo, akaunti yofananitsa mawu ikhoza kukhala yopindulitsa kuposa akaunti yeniyeni yofananira. Njira iyi sidzawoneka posaka ndi mawu osakira, koma idzawonekera pamawu ogwirizana ndi bizinesi yanu. Kufanana kwa mawu mu Adwords ndi njira yabwino yolumikizira ogwiritsa ntchito popanda mndandanda waukulu wa mawu osakira. Choncho, ndi maubwino otani ogwiritsira ntchito Phrase Match mu Adwords? Pali zingapo. Tiyeni tione aliyense wa iwo.

Mndandanda wa mawu osakira ndi njira yabwino kwambiri yoletsera kudina kosafunika. The AdWords Negative Keywords List ili ndi zambiri kuposa 400 mawu osakira omwe mungagwiritse ntchito kukhathamiritsa zotsatsa zanu. Mndandanda wa mawu osakira ndi chida chabwino chothandizira kuzindikira mawu osakira omwe akupanga ROI yaying'ono. Mutha kugwiritsa ntchito mndandandawu kuti musunge magawo khumi mpaka makumi awiri pazaka zonse zomwe mumawononga posaka. Mutha kugwiritsanso ntchito mawu osakira mawu osakira.

Gulu limodzi lotsatsa mawu osakira

Kupanga Adwords single keyword ad group ndikosavuta. Ubwino umodzi wamagulu otsatsa amtunduwu ndikuti ndi wodziwika kwambiri ndi liwu limodzi lofunikira. Izi zitha kukulitsa chiwongolero chanu ndikukuthandizani kuti muchepetse mtengo uliwonse mukasintha. Zimathandizanso kufananiza mawu osakira ndi malonda. Gulu lotsatsa malonda ndilosavuta kugwiritsa ntchito ndipo limakupatsani mwayi wokopera magulu otsatsa omwe alipo mumphindi zochepa.

Kupanga gulu limodzi lotsatsa mawu osakira sikuli kwa oyamba kumene. Muyenera kugwiritsa ntchito mawu osakira omwe amalandira 20 ku 30 amafufuza mwezi uliwonse. Njirayi ili ndi kuipa kwake ndipo iyenera kugwiritsidwa ntchito mosamala. Kuphatikiza apo, kungawononge nthawi yamtengo wapatali ndi khama. Muyenera kugawa magulu anu otsatsa mukatsimikiza kuti mawu anu osakira adzakhala ndi kuchuluka kwakusaka. Kuonetsetsa kuti mukugwiritsa ntchito njira iyi moyenera, onetsetsani kutsatira izi.

Popanga SKAG, kumbukirani kugwiritsa ntchito mawu osakira enieni. Izi zikuthandizani kuti musiye kugwiritsa ntchito mawu osafunikira komanso kuwongolera kuchuluka kwanu. Mutha kugwiritsanso ntchito ma SKAG kuyesa ma tweak osiyanasiyana amtundu wa anthu ndikusintha mabizinesi. Kumbukirani kuti mawu osakira enieni sangafanane ndi malo kapena pazida. Ngati gulu lotsatsa lili ndi chinthu chimodzi chokha, mufuna kuchepetsa kuchuluka kwa mawu osakira omwe ali mmenemo.

Chinanso chothandiza cha Single Keyword Ad Groups ndikutha kusintha mabidi anu potengera mawu osakira komanso machitidwe a ogwiritsa ntchito.. Izi zimakupatsani mwayi wopeza mitengo yotsika kwambiri, Zabwino Zapamwamba, ndi kutsika mtengo. Komabe, choyipa chachikulu ndichakuti zotsatsa zimangowoneka pomwe mawu osakira afufuzidwa. Mwachidule, gulu lotsatsa la mawu amodzi liyenera kugwiritsidwa ntchito pokhapokha mutakhala 100% otsimikiza kuti malonda anu adzagulitsa.

Zotsatira zabwino

Pali zinthu zitatu zomwe zimakhudza Quality Score yanu ya Adwords, ndipo kuwongolera zonse ndikofunikira kuti mupeze masanjidwe apamwamba. Nazi njira zina zomwe mungagwiritse ntchito kuti muwongolere zotsatira zanu. Werengani kuti mudziwe zambiri. o Sankhani malonda apamwamba kwambiri. Ngati kope la malonda ndilofala kwambiri, ogwiritsa ntchito sangathe kudziwa ngati ndizofunikira kapena ayi. Onetsetsani kuti mawu otsatsa akugwirizana ndi mawu anu, ndikuzungulira ndi mawu ogwirizana ndi mawu osakira. Pamene wofufuza adina pa malonda, zimabweretsa chofunikira kwambiri. Kupambana kwapamwamba kumatengera kufunika kwake.

o Yang'anirani kuchuluka kwanu. Ngati muwona zotsatsa za CTR zikutsika, itha kukhala nthawi yoti muyime kaye ndikusintha mawu osakira. Muyenera kusintha ndi zina. Koma samalani ndi magulu opanda mawu osakira! Izi ndi zomwe zitha kukhala ndi zotsatira zoyipa pazabwino zanu. Kuzisintha sikungokweza chiwongola dzanja chanu, komanso kuthandizira kukonza kopi yanu yotsatsa. Chifukwa chake musaiwale kuyang'ana kuchuluka kwanu pafupipafupi!

o Yang'anani kuchuluka kwa kudina kwanu. Mlingo wabwino ndi muyeso wa kuchuluka kwa anthu adadina malonda anu atawawona pakufufuza. Mwachitsanzo, ngati 5 anthu adadina malonda anu koma osadina malonda anu, mbiri yanu yabwino ndi 0.5%. Ngati chigoli chapamwamba ndi chapamwamba, malonda anu aziwoneka apamwamba pazotsatira, ndipo zidzakutengerani ndalama zochepa. Ndikofunika kukumbukira kuti simungathe kulamulira chirichonse, kotero onetsetsani kuti mwayang'ananso metric iyi.

Chinanso chomwe chimakhudza Quality Score ndi mtengo pakudina kulikonse. Kupambana kwapamwamba kumawonjezera CPC yanu, koma zotsatira zake zimasiyana kuchokera ku mawu osakira mpaka mawu osakira. Monga momwe zilili ndi zina zambiri zotsatsa malonda, ndizosatheka kuwona momwe Quality Score imakhudzira CPC nthawi yomweyo, kotero yang'anani pakapita nthawi. Kuchulukitsa Score Yanu Yabwino kumatha kukhudza kwambiri kuchita bwino kwa kampeni yanu yotsatsa. Ubwino wa High Quality Score udzawonekera pakapita nthawi.

Mtengo pa dinani

Mukazindikira mtengo pakudina komwe mungagwiritse ntchito ngati chandamale, ganizirani mtengo wa malonda anu ndi bajeti yanu. Mwachitsanzo, mankhwala omwe amawononga ndalama $200 akhoza kupanga zochuluka monga 50 dinani pa CPC ya $.80, amene angakhale a 5:1 kubwerera ku ndalama (MFUMU). Mwanjira ina, ngati mukuyesera kugulitsa a $20,000 mankhwala, CPC pa $0.80 angakugulitseni $20,000, pomwe ngati mukugulitsa a $40 mankhwala, muwononga zochepa kuposa izo.

Pali njira zambiri zochepetsera mtengo pakudina. Kupatula kukhathamiritsa zowonjezera ndi masamba ofikira, palinso njira zina zochepetsera CPC. Mutha kutsatira kalozera wa Marta Turek wamomwe mungachepetsere CPC m'njira yabwino kwambiri osataya mawonekedwe ndikudina.. Ngakhale palibe njira imodzi yachinsinsi yopezera ROI yabwino, kutsatira njirazi kudzabweretsa zotsatira zabwino komanso kuchepetsa CPC. Choncho, ndi njira ziti zabwino zochepetsera mtengo wanu pakudina kwa Adwords?

Moyenera, mtengo wanu pa dinani adzakhala mozungulira masenti asanu kwa pitani, ndipo ndi bwino kumangofuna kuchita zimenezo. Kukweza CTR yanu, momwe mungapindulire kuchokera ku kampeni. Monga mudzakhala mukulipira zotsatsa, muyenera kumvetsetsa mtengo wa makasitomala anu. Izi zikuwonetsa kuchuluka kwa ndalama zomwe muyenera kuwononga kuti malonda anu awonedwe ndi omvera omwe mukufuna. Muyenera kuganiziranso za CTR (kudina-kudutsa) kuonetsetsa kuti ndi zothandiza komanso zothandiza.

Mtengo pakudina kwa Adwords utha kuyendetsedwa pamanja kapena zokha. Mutha kufotokoza kuchuluka kwa bajeti yanu yatsiku ndi tsiku ndikutumiza mabidi pamanja. Google idzasankha ndalama zoyenera kwambiri kuti zikwaniritse bajeti yanu. Muyeneranso kukhazikitsa kutsatsa kwakukulu pa mawu osakira kapena gulu la zotsatsa. Otsatsa pamanja amawongolera zotsatsa pomwe Google imasankha zotsatsa zomwe zingayike pa netiweki yowonetsera. Mtengo pakudina kulikonse kwa zotsatsa zanu zimatengera momwe kukopera kotsatsa kwanu kumapangidwira bwino.

Kufanana kwakukulu

Ngati muyambitsa kampeni yatsopano, mudzafuna kugwiritsa ntchito machesi okulirapo ngati njira yachinsinsi. Mutha kupeza mawu ena ofunikira kuti mugwirizane ndi machesi ambiri. Nazi njira zina zogwiritsira ntchito mawu ofunikawa. Mutha kuyang'aniranso momwe malonda anu amagwirira ntchito. Mutha kuyang'anira momwe zotsatsa zanu zikuyendera bwino poyerekeza ndi ena mu niche yanu. Kufanana kwakukulu mu Adwords kungakhale njira yabwino yodziwira kuthekera kwa kampeni yanu.

Ubwino woyamba wa machesi otakata ndikuti umasefa magalimoto osafunikira. Mukhozanso kuchepetsa chiwerengero cha mafunso osaka omwe mumalandira kudzera mu njira yamtunduwu. Choyipa chachikulu cha machesi ndikuti simupeza omvera monga momwe mukuganizira. Kuphatikiza apo, mwayi wanu wotembenukira ku malonda amachepetsedwa kwambiri. Kufanana kwakukulu sikwabwino ngati mukuyesera kuyendetsa magalimoto kuzinthu zinazake. Mwamwayi, pali ena, njira zabwino zolunjika omvera anu.

Machesi ophatikizika ndi machesi amtundu wa Adwords. Ndiwo mtundu wamasewera otchuka kwambiri, pamene ikufika kwa omvera ambiri. Ndi lalikulu machesi, zotsatsa zanu zimawonekera ogwiritsa ntchito akafufuza mawu osakira kapena mawu okhudzana ndi malonda kapena ntchito yanu. Mawu osakira ofananira amatha kupangitsa kuti muzidina kwambiri, koma ndikofunika kuwayang'anira mosamala kuti muwonetsetse kuti simukuwononga ndalama zanu pamagalimoto osafunika.

Kugwiritsa ntchito machesi okulirapo ngati njira yachidule kungakupulumutseni nthawi yambiri. Njira za Google zatha 3.5 mabiliyoni akufufuza tsiku, ndi 63% mwa iwo akuchokera ku zipangizo zam'manja. Chifukwa chake, ndikofunikira kuti mupeze mawu osakira abwino kwambiri omwe mungagwiritse ntchito pa kampeni yanu. Derek Hooker, Wothandizira ku Conversion Sciences blog, amalimbikitsa kupanga mawu osakira pogwiritsa ntchito mitundu yosiyanasiyana ya machesi. Tiyeni uku, mutha kupeza mawu osakira omwe ali ogwirizana kwambiri ndi malonda kapena ntchito yanu.

Kugwiritsa ntchito machesi akulu mu Adwords pazotsatsa zanu kumatha kuchepetsa kuchuluka kwa kudina kosayenera, potero zimakulitsa gawo lanu lachiwonetsero ndikuchepetsa mtengo wanu pakudina kulikonse. M'kupita kwanthawi, izi zidzakulitsa kufunika kwa zotsatsa zanu ndikuwonjezera kutembenuka kwanu. Mwinanso mungadabwe ndi kudina kangati komwe mumalandira kuchokera ku kampeni yanu ndi njira iyi. Onetsetsani kuti mukuwerenga mwatsatanetsatane pansipa. M'menemo, sangalalani ndi AdWords!

Kufanana kwa mawu

Kugwiritsa ntchito mawu ofananirako mu Adwords kumatha kukulitsa kuwonekera kwa kampeni yanu pokulolani kuti muwonetse zotsatsa kwa anthu omwe akufunafuna mawu anu enieni kapena kusiyanasiyana kwake.. Poyika fomu yolowera patsamba lanu, mutha kugwira alendo’ zambiri zamalonda a imelo. Ngakhale mawonedwe atsamba ndi njira yoyezera kuchuluka kwa anthu omwe amachezera tsamba lanu, alendo apadera amaonedwa kuti ndi apadera. Mutha kupanga anthu kuti aziyimira mitundu yosiyanasiyana ya ogwiritsa ntchito.

Kugwiritsa ntchito mitundu yapafupi ya mawu osakira kukuthandizani kutsata mawu osakira mawu. Google idzanyalanyaza mawu osakira ndi mawu ogwira ntchito. Izi zimabweretsa mazana a mawu osakira omwe akudikirira kutsatsa. Kulengeza kwaposachedwa kwa Google kwamitundu yosiyanasiyana kukuwonetsa mphamvu ya mawu ofanana. Zimakakamiza otsatsa kuti aganizire za kukhathamiritsa ndi njira za SEM. Ikhoza kusintha matembenuzidwe mpaka kasanu ndi kamodzi. Kufanana kwa mawu kuli ndi zabwino zambiri. Chida ichi chidzakupatsani lingaliro lolondola la momwe mungasinthire zotsatira za kampeni yanu.

Ngakhale kufananiza kwakukulu ndi kufananiza mawu ndizothandiza, ali ndi kusiyana kwawo ndi ubwino. Kufananiza kwa mawu kumafunikira kutsimikizika kwambiri kuposa kufananiza kwakukulu, koma sizichepetsa kufunika kwa dongosolo la mawu. Kuphatikiza pa kufuna mawu osakira ochepa, Kufanana kwa mawu kumakupatsaninso mwayi wowonjezera mawu pafunso lanu. Njirayi ndiyokwera mtengo kwambiri, koma ali ndi tanthauzo lalikulu kuposa kugwirizana kwakukulu. Imasinthasinthanso kuposa machesi otakata, zomwe zimatha kuwonetsa zotsatsa potengera mawu osiyanasiyana osakira.

Ngati simukudziwa mawu oti mugwiritse ntchito, mawu ofanana ndi njira yopitira. Malonda anthawi zonse omwe amangoloza ku gulu latsamba lazinthu amatha kukhala aluso, pomwe mawu ofananira ndi malonda omwe amafanana ndi mawu osakira amalunjika kwambiri. Akagwiritsidwa ntchito moyenera, mawu ofanana akhoza kukulitsa chigoli chanu. Koma muyenera kusamala posankha mawu anu mosamala. Izi zikuthandizani kukonza kampeni yanu ya Adwords.

Akagwiritsidwa ntchito moyenera, mawu ofanana mu Adwords angakuthandizeni kusanthula makasitomala anu’ amafufuza ndikuzindikira mtundu wa mawu osakira omwe akufufuza. Akagwiritsidwa ntchito moyenera, Kufanana kwa mawu kungakuthandizeni kuchepetsa omvera anu ndikuwonjezera kubweza kwanu pazotsatsa. Ndibwinonso kugwiritsa ntchito mawu ofananirako molumikizana ndi ma automation. Ndiye, mutha kuyesa malingaliro osiyanasiyana otsatsa ndikuwongolera kampeni yanu yotsatsa’ ntchito.

Mawu osakira

Kugwiritsa ntchito mawu osakira ndi njira yabwino yosinthira kusaka kwanu konse. Mawu osakirawa atha kugwiritsidwa ntchito kuchotsera zotsatsa za miyala yofiyira kapena zosankha zofananira, potero zimapangitsa kuti kampeni yanu ikhale yogwira mtima. Kuphatikiza apo, mawu osakira amakupatsani mwayi wofikira omvera anu, kuchepetsa kuwononga ndalama zotsatsa ndikuwonetsetsa kuti makampeni omwe akuwunikiridwa kwambiri. Kugwiritsa ntchito Google Ads Keyword Planner yaulere kuti muzindikire mawu osafunikira ndi njira yabwino yoyambira.

Mutha kupeza mosavuta mawu osakirawa pogwiritsa ntchito Google ndikulemba mawu osakira omwe mukuyesera kutsata. Onjezani mawu osakira onse omwe sakugwirizana ndi mawu osakira pamndandanda wanu wachinsinsi wa AdWords. Mutha kuyang'ananso Google Search Console yanu ndi ma analytics kuti muwone mawu omwe ali ndi zolinga zolakwika. Ngati mutapeza funso losaka ndi kutembenuka kochepa, ndibwino kuti muchotse kwathunthu ku kampeni yanu yotsatsa.

Anthu akamafufuza zinthu kapena zambiri, nthawi zambiri amalemba mawu ndi ziganizo zokhudzana ndi malonda kapena ntchito yomwe akufuna. Ngati muli ndi mawu osakira oyenera, malonda anu adzawonekera patsogolo pa omwe akupikisana nawo’ malonda. Kuphatikiza apo, izi zidzakulitsa kufunikira kwa kampeni yanu. Mwachitsanzo, ngati mumagulitsa zida zokwera mapiri, mukufuna kuyitanitsa “zida zokwerera” osati mawu wamba “mfulu,” zomwe zidzawonetsedwa kwa ogwiritsa ntchito onse.

Ngati mukufuna kupewa zotsatsa potengera kusaka kwa machesi, muyenera kuganizira kugwiritsa ntchito mawu osakira osagwirizana. Tiyeni uku, simudzawonekera mawu osafunikira ngati wogwiritsa ntchito alemba m'mawu ofananira ndi mawuwo. Mutha kusankhanso kugwiritsa ntchito mawu osakira ngati mayina amtundu wanu ali ogwirizana kapena mawu ofanana.. Mutha kugwiritsanso ntchito mawu osakira ofananirako kuti musefa zotsatsa potengera zomwe mukufuna.

Kubwereza

Kutsatsanso ndi Adwords ndi njira yamphamvu yotsatsira pa intaneti yomwe imathandizira mabizinesi kuwonetsa zotsatsa zoyenera kwa omwe adabwera patsamba lawo.. Njira iyi imathandiza mabizinesi kulumikizananso ndi alendo am'mbuyomu, kumabweretsa kutembenuka kwakukulu ndi kutsogolera. Nazi zina mwazabwino zotsatsanso. Choyambirira, zimakuthandizani kuti mufikire alendo omwe adabwera patsamba lanu m'njira yanu. Chachiwiri, njira iyi imakuthandizani kuti mufufuze ndi kusanthula alendo omwe amatha kugula zinthu ndi ntchito. Chachitatu, kutsatsanso kumagwira ntchito pabizinesi yayikulu iliyonse.

Zikafika pakugulitsanso ndi Adwords, ndikosavuta kusokonezeka. Kunena zoona, kutsatsa kwamtunduwu ndikofanana ndi kutsatsa kwamakhalidwe pa intaneti. Anthu akachoka pa webusayiti, chidziwitso chawo chimasiya njira ya zomwe akufuna komanso zosowa. Kutsatsanso ndi Adwords kumagwiritsa ntchito chidziwitsochi kulunjika alendo omwe amakwaniritsa zomwe mukufuna. Kuwonjezera pa retargeting, mutha kugwiritsa ntchito data ya Google Analytics kuti mugawane mndandanda wanu wakutsatsanso.

Pali zabwino zambiri zoyendetsa kampeni ya Google Adwords. Kusaka kolipidwa ndikolunjika kwambiri komanso kowonjezereka. Ikhoza kukuthandizani kuti muzindikire mtundu wanu mwachangu. Ndipo chifukwa maphunziro a Google awonetsa kuti zotsatsa zolipira zimawonjezera mwayi wongodina 30 peresenti, akhoza kukhala ndalama zabwino kwambiri. Nawa maubwino ochepa chabe awa. Pitilizani kuwerenga kuti mupeze zabwino zoyendetsa kampeni ya Adwords. Ndipo yambani lero! Mukangopanga bajeti yanu, yambani kupanga magalimoto abwino lero!

Google Adwords ndi pulogalamu yolipira ya Google yotsatsa malonda

Kupatula kuthandizira tsamba lanu kukhala labwinobwino, Malonda a Google amathanso kukuthandizani kuti mufikire anthu enaake ndi zotsatsa zomwe mukufuna. Kutsatsa kwapalipi-pa-kudina, amadziwikanso kuti PPC, ndi njira yabwino yopangira magalimoto poyika zotsatsa patsamba lanu ndikulipira kokha ogwiritsa ntchito akadina. Zotsatsa izi zimawonekera pamwamba pazotsatira zakuthupi ndipo nthawi zambiri zimakhala pamwamba kapena pansi pa Google SERPs. Komabe, ndikofunikira kuzindikira kuti pali chenjezo pakutsatsa kwa PPC.

Chimodzi mwazabwino zazikulu za Google Adwords ndi mtengo wake wotsika. Mosiyana ndi malonda achikhalidwe, sichifuna bajeti yaikulu yolenga kuti ikhale yogwira mtima. Palibe ndalama zochepa zomwe zimafunikira, ndipo mutha kukhazikitsa bajeti ya zotsatsa zanu tsiku lililonse. Mukhozanso kusankha kulunjika malonda anu kutengera malo ndi mzinda, zomwe zingakhale zothandiza kwambiri ngati muli ndi bizinesi yautumiki wakumunda, Mwachitsanzo.

Kupanga malonda ogwira mtima, choyamba muyenera kusankha mawu osakira omwe omvera anu azigwiritsa ntchito kuti apeze tsamba lanu. Mawu osakira kwambiri ndi omwe amapeza mavoti osaka kwambiri. Kumbukirani kusankha mawu osakira omwe mukukhulupirira kuti atulutsa zotsatira. Kumbukirani kuti ngati simukudziwa zomwe anthu akufuna, mutha kuwonjezera mawu enanso pambuyo pake. Muyeneranso kukumbukira kuti simungatsimikizire kuti kutsatsa kwanu kudzakhala zotsatira zoyamba pa Google.

Phindu lina la Google Adwords ndikutha kutsata zida zinazake. Kutengera bizinesi yanu’ zosowa, mutha kusankha omvera omwe mukufuna ndi zida zawo. Mukhozanso kusintha malonda anu moyenerera, kuyitanitsa apamwamba pazida ndi kutsika pa zina. Pali mitundu ingapo ya malonda, zomwe zimasiyana mtengo wake. Zotsatsa zina zingapo zimapezekanso kudzera mu pulogalamu ya Google Adwords. Komabe, chitsanzo chabwino ndi zotsatsa zowonetsera, zomwe zimawonekera pamasamba.

Ndi scalable kwambiri

Bizinesi ikhoza kukhala yopambana kwambiri pogwiritsa ntchito ukadaulo wapamwamba kwambiri. Malo ochezera a pa Intaneti ndi chitsanzo chabwino. Ndi scalable kwambiri, ndipo sichifuna chuma chamakampani kuti chiwonjezeke. Ntchito zolembetsa, mbali inayi, sizimafunikira kuti kampaniyo ikhazikitse ndalama m'mafakitole ambiri kapena kulembera antchito ambiri. Mapulogalamu am'manja, nawonso, ndi scalable. Iwo akhoza dawunilodi ndi zikwi za anthu tsiku lililonse, ndipo makampani sayenera kuyambiranso gudumu akamakula.

Cholinga cha bizinesi ndikukwaniritsa zofuna za msika, ndipo zofuna izi zimasintha pakapita nthawi pamene zokonda za anthu ndi chuma chawo chikuwonjezeka. Popanda ma scalable systems, mabizinesi amayenera kusintha nthawi zonse ndikukulitsa kuti akwaniritse zofuna za kasitomala. Apo ayi, ali pachiwopsezo chotaya mphamvu ndi ntchito yabwino, zomwe zidzakhudza ubale wamakasitomala komanso mbiri yabizinesi. Pachifukwa ichi, mabizinesi owopsa ndi ofunikira kuti bizinesi ikhale yopindulitsa. Ngakhale ma scalable mabizinesi ndiosavuta kupanga ndi kukonza, bizinesi yomwe singakule imatha kuvutikira kuti ikwaniritse zofuna zatsopano ndikukula.

Lingaliro la scalability litha kugwira ntchito kumadera osiyanasiyana abizinesi, kuchokera ku zothandizira zophunzitsira kupita ku njira zogawa. Sizinthu zonse zabizinesi zomwe zimatha, ndipo momwe amachitira izi sizingakhale zothandiza pazifukwa zina. Mwamwayi, ukadaulo wapangitsa izi kukhala zotheka. Sizinthu zonse zamabizinesi zomwe zitha kukulitsidwa nthawi imodzi, kotero bizinesi iyenera kuyang'ana kwambiri madera omwe angawonongeke kwambiri.

Ngakhale scalability ndikofunikira kwa mabizinesi onse, mabizinesi ang'onoang'ono amafunikira kwambiri. Mabizinesi ang'onoang'ono ali ndi zinthu zochepa komanso ali ndi mwayi wokulirapo. Zinthu zawo ziyenera kugwiritsidwa ntchito mwanzeru. Popita nthawi, amakumana ndi zosintha pomwe atsogoleri awo amazolowera masewerawa. Popanda luso lokulitsa, mabizinesi ang'onoang'ono ambiri amalephera kapena kutha. Koma pamene atsogoleri ali ndi kuoneratu kutero, mabizinesi awa aziyenda bwino.

Ndi malonda olipira-pa-kudina

Dongosolo la Google la pay-per-click limalola otsatsa kutsatsa mawu osakira omwe ali okhudzana ndi malonda ndi ntchito zawo. Google Ads imawerengera zomwe zikuyembekezeka kutengera mawu osakira kapena magulu achinsinsi omwe amayambitsa kutsatsa. Ngati eCTR ndi yotsika, malonda samakakamiza ogwiritsa ntchito kuti adina. Pachifukwa ichi, Google imawonetsetsa kuti otsatsa ali ndi mtengo wokwanira kuti alandire malo omwe akufuna.

Pakati pa malonda osiyanasiyana, yomwe ili ndi Malonda apamwamba kwambiri idzawonetsedwa pamalo apamwamba pakusaka koyenera, kutsatiridwa ndi malonda achiwiri apamwamba kwambiri, ndi zina zotero. Zotsatsa zomwe sizikukwaniritsa izi siziwonetsedwa pa Google. Kupambana kwapamwamba ndi Max CPC Bid ndizomwe zimatsimikizira Malonda a Ad, komanso kupikisana kwa malonda.

Kutsatsa kwakukulu sikutsimikizira kupambana mu malonda, koma zimawonjezera mwayi wanu wodina. Mosasamala kanthu za CPC, Score Yapamwamba kwambiri ndi Malonda Otsatsa zikuthandizani kuti mubweze bwino pakutsatsa kwanu kwa PPC. Mwa njira iyi, mutha kupeza phindu lalikulu kuchokera ku malonda a PPC. Ngati mukudziwa zomwe mukuchita, Kutsatsa kwa PPC kumatha kukhala kopindulitsa pabizinesi yanu.

Mtengo wa kudina kulikonse, kapena CPC, imanena za mtengo womwe mumalipira mukangodina. CPC yanu yayikulu kwambiri ndiye ndalama zambiri zomwe mungafune kulipira. Nthawi iliyonse mukayendetsa malonda a PPC, CPC yanu yeniyeni idzasintha. Ndimetric yofunikira kwambiri yotsatsa ya digito yomwe imakuthandizani kuti mumvetsetse kuchuluka kwa ndalama zofikira kasitomala. Kudziwa kuchuluka kwa ndalama zomwe mumagwiritsa ntchito kungakulimbikitseni kuti muchepetse bajeti yanu yotsatsa.

Ndi chandamale kwambiri

Mothandizidwa ndi AdWords, mutha kutsatsa pa injini yosakira ya Google kuti mufikire makasitomala omwe akufunafuna malonda kapena ntchito zanu. Chifukwa anthuwa ali kale ndi chidwi ndi malonda kapena ntchito yanu, mutha kuwawonetsa malonda anu kuti akope anthu ambiri ndikukulitsa malonda. Ndi maukonde otsatsa omwe amatsata kwambiri, mutha kuwonjezeranso mitengo yotembenuka. M'munsimu muli njira zina zopindulira ndi kampeni yanu ya AdWords.

Ndi okwera mtengo

Ngakhale zili zowona kuti AdWords ndiyokwera mtengo kwambiri, ili ndi mapindu ambiri. Kwa oyamba, mutha kutsata ndikuyesa makampeni anu kuti muwone zotsatsa zomwe zikupanga anthu ambiri. Ndizothekanso kutsata misika yeniyeni ndi mawu osakira, zomwe zingakuthandizeni kukulitsa kuzindikira kwamtundu kwanuko komanso kudziko lonse. Ndipo koposa zonse, mutha kuwongolera bajeti yanu mothandizidwa ndi zowonjezera zotsatsa. Kuti mudziwe momwe mungakwaniritsire makampeni anu a AdWords, tsatirani malangizo awa:

Zotsatsa za Google sizotsika mtengo, ngakhale. Mtengo pa dinani (Zamgululi) zimasiyanasiyana kuchokera ku mawu ofunika kwambiri, ndipo ndikofunikira kumvetsetsa kuti aliyense ndi wofunika bwanji. Malonda ambiri ndi okwera mtengo kuposa ena, kotero kuzikonza moyenera kungakuthandizeni kusunga bajeti yanu. Mfundo ina yofunika kuiganizira ndi mtengo wotsogola uliwonse (Mtengo CPL) – mawu ena osakira amawononga ndalama zambiri pamakompyuta kuposa pama foni am'manja, koma ena amawononga ndalama zochepa pazida zam'manja.

Ngati mukuchita bizinesi yaying'ono, simuyenera kuwononga $ 10k pamwezi kuti muwone zotsatira zabwino. Chitsanzo cha kukula kwa 10 ku 15 kudina patsiku ndikokwanira kuyesa akaunti yanu. Mwachitsanzo, mukhoza kulipira $5-8 pakudina kulikonse kwa malonda ogulitsa ntchito zapakhomo, pomwe kampeni yolunjika kumakampani omwe amalipira mitengo yokwera ikhoza kulamula mazana a madola pakudina kulikonse. Kupatula kukhala okwera mtengo, katswiri wa PPC akadali njira yabwinoko kwa bizinesi yaying'ono kuposa kulemba ntchito bungwe.

Pomwe pulogalamu yotsatsa ya Google ya PPC ndiyothandiza kwambiri, ndi okwera mtengo kwambiri. Ndizosavuta kuwona chifukwa chake anthu ambiri amasankha kupewa AdWords palimodzi ndikumamatira ku njira za SEO m'malo mwake. Koma ngati simukuwopa kulipira pang'ono kuti muwonjezere kuwonekera kwa tsamba lanu, muyenera kuganizira AdWords ngati chida champhamvu chotsatsa. Ngati mwachita bwino, ikhoza kulipira ndalama zambiri.

Pali njira zambiri zogwiritsira ntchito AdWords kukweza tsamba lanu. Anthu ambiri amagwiritsa ntchito pamalipiro-pa-kudina, koma mutha kugwiritsanso ntchito mtengo-pa-chiwonetsero kapena mtengo-pa-chopeza chilichonse kuti mukwaniritse omvera enaake. Ogwiritsa ntchito apamwamba amathanso kugwiritsa ntchito AdWords kupanga zida zosiyanasiyana zotsatsa, monga kupanga mawu osakira komanso kuyesa mitundu ina. Phunzirani momwe mungagwiritsire ntchito AdWords kukweza tsamba lanu!

Magulu otsatsa a mawu amodzi amodzi

Magulu otsatsa a mawu amodzi ndi othandiza ngati mukuyesera kuyang'ana zomwe mukufuna pakusaka. Pochita izi, mutha kupewa kulipira kudina kosayenera ndikuwonetsetsa kuti zotsatsa zanu zimangoyambitsa mafunso ofunikira. Komabe, Magulu otsatsa mawu amodzi ali ndi zovuta zawo. Choyamba, amakufunsani kuti mupange mitundu iwiri yosiyana ya kopi yotsatsa pa liwu lililonse. Izi zimatenga nthawi ndipo zimatha kuyambitsa kukhumudwa ngati simusamala za mawu osakira..

Chachiwiri, Magulu otsatsa amtundu umodzi amatha kukulitsa mphambu yanu. Zotsatira zabwino ndikuyerekeza mtundu wa malonda anu, tsamba lofikira ndi mawu osakira. Zotsatira zapamwamba zimatanthauza zotsatsa zabwinoko komanso zotsika mtengo. Malonda okhala ndi zigoli zapamwamba amatha kuwonetsedwa pazotsatira. Chachitatu, magulu otsatsa mawu amodzi angakhale ovuta kukhazikitsa, koma ndizofunika nthawi ndi khama. Mudzawona kuwonjezeka kwa ROI mkati mwa miyezi ingapo.

Ubwino wina wamagulu otsatsa mawu amodzi ndikuti amakupatsani mphamvu zambiri pa akaunti yanu. Izi ndizothandiza makamaka ngati muli ndi zinthu zambiri kapena ntchito. Tiyeni uku, mutha kuyang'ana zomwe muli nazo ndikukulitsa kampeni yanu ndi zotsatsa zoyenera komanso masamba ofikira. Magulu otsatsa amtundu umodzi amakhalanso otsika mtengo ndipo amatha kuchepetsa CPC yanu ndikuwongolera CTR yanu. Choncho, ndizoyenera kugwiritsa ntchito ma SKAG mukamakulitsa kampeni yanu yotsatsa.

Ubwino wina wa ma SKAG ndikuti umatsimikizira zopambana zapamwamba. Adwords’ khalidwe lapamwamba limasintha nthawi zonse ndipo limachokera pazinthu zosiyanasiyana, zomwe siziwoneka mosavuta kuchokera kunja. Koma ambiri, Ma SKAG amachulukitsa CTR ndipo amatha kutsata mawu osakira kuposa mawu ofunikira. Chifukwa chake ngati mukufuna njira yabwinoko yolumikizira omvera anu, yesani kupanga SKAG yake.

Zodzipangira zokha

Ngati mukufuna kukulitsa kampeni yanu yotsatsa ya Google Adwords, muyenera kuganizira kugwiritsa ntchito kuyitanitsa zokha. Tekinoloje iyi ndi yopindulitsa kwambiri, koma muyenera kuonetsetsa kuti mukuwunika bwino. Kutsatsa pawokha kuyenera kugwiritsidwa ntchito limodzi ndi ma cell anu otuwa kuti mupindule kwambiri ndi kampeni yanu yotsatsa. Kuti tiyambe, nawa malangizo:

Gwiritsani ntchito mtundu wa Bid wa Enhanced CPC. Mtundu wotsatsa uwu ndi wofanana ndi kutsatsa pamanja, koma mutha kudalira algorithm ya Google Ads kuti isinthe zofunikira. Kutsatsa kwa CPC kokwezedwa ndi sitepe yoyamba yabwino yopangira zokha. Kuti athe kuyitanitsa mtundu uwu, dinani bokosi loyang'ana m'munsimu pazosankha zotsatsa ndikusankha Enhanced CPC kuchokera kutsika. Kutsatsa kwakukulu kudzangoganizira za CPC yapamwamba kwambiri.

Njira yotsatsa yomwe mumagwiritsa ntchito imatengera zolinga zanu ndi zomwe mumapeza. Pali mitundu isanu ndi umodzi ya njira zotsatsa zomwe Google imapereka. Aliyense ali ndi zolinga zake ndi zomwe zilipo. Sankhani yabwino kwambiri pabizinesi yanu. Onetsetsani kuti mwapanga zosinthira kuti muzitsatira zotsatira za kampeni yanu. Muyenera kukhathamiritsa njira yanu yotsatsa. Kugwiritsa ntchito kuyitanitsa pawokha kudzakuthandizani kukulitsa mapindu anu, koma sizikutsimikizira 100% kufalitsa.

Kugwiritsa ntchito chandamale mtengo pa kupeza (CPA) njira imakupatsirani mphamvu zambiri pakutsatsa paotomatiki. Ndi njira yabwino kwambiri yokhazikitsira zotsatsa zanu potengera kubwerera komwe kukuyembekezeka pakutembenuka. Kuphatikiza pa kukhazikitsa CPC chandamale, mutha kugwiritsanso ntchito njirayi pamakampeni ndi magulu otsatsa. Ngati mukudziwa CPA yanu, mutha kugwiritsa ntchito kuyitanitsa pawokha pamagulu osiyanasiyana otsatsa ndi makampeni.

Ndikofunikira kuyang'anira njira yodzipangira yokha. Kutsatsa pawokha kuli ndi zabwino zambiri, kuphatikizapo kuchuluka kwa kutembenuka mtima. Itha kugwiritsidwanso ntchito kukulitsa mitundu kapena magulu atsopano. Pogwiritsa ntchito deta yozizira, kutsatsa kwaotomatiki kumatha kulosera nthawi yomwe kugulitsa kudzachitika, zomwe zimakulitsa kutembenuka kwanu. Ngati mukufunitsitsa kukulitsa ROI yanu, kuyitanitsa zokha ndiyo njira yopitira. Ma tweaks angapo angapangitse kusiyana konse mu kampeni yanu.

Zotsatira zabwino

Pali njira zambiri zosinthira Ubwino Wanu wamakampeni a Adwords. Kuphatikiza pakusintha CTR yanu ndikudina-kudutsa, muyenera kupanga tsamba lanu kukhala losavuta kuyendamo kwa alendo. Google idzasankha malonda anu potengera momwe amachitira kale, kugwirizana ndi mawu osaka, ndi kudina-kudutsa. Njira yabwino yosinthira Ubwino Wanu ndi kusinthasintha zotsatsa zanu pafupipafupi ndikuwayesa wina ndi mzake. Ma algorithm a Google amawunika momwe malonda onse amagwirira ntchito kuti apereke chiwongola dzanja chapamwamba kwambiri.

Kudina-kudutsa (Mtengo CTR) ya mawu osakira ndiye chinthu choyamba pakuzindikira Score Yabwino kwa mawu osakira. Mtengo wapatali wa magawo CTR, pamene malonda anu ndi ofunika kwambiri kwa osaka. Komanso, zotsatsa zokhala ndi ma CTR apamwamba zidzakwera pazotsatira zakusaka. Komabe, kuti muwongolere za Quality Score yanu, muyenera kudziwa zonse zomwe zimakhudza CTR. Yesetsani kukhala ndi CTR ya 7 kapena apamwamba.

Zinthu zingapo zimathandizira ku Quality Score ya zotsatsa zanu. Mutha kugwiritsa ntchito njira zingapo kukonza zingapo mwazo. Mutha kugwiritsanso ntchito Google's Ad Preview and Diagnosis Tool kuti muwone zomwe sizikuyenda. Pali njira zina zabwino zosinthira Quality Score yanu mu Adwords ndikuwonjezera CTR yanu. Tiyeni uku, mudzatha kukulitsa kuchuluka kwa zowonera zomwe malonda anu amapeza ndikulipira zochepa pa chilichonse.

Kuwonjezera pa kukonza CTR, Quality Score ya kampeni yanu ya AdWords imatsimikizira ngati malonda anu alandira kudina. Izi zili choncho chifukwa cha kufunikira kwa mawu osakira komanso mawu omwe amagwiritsidwa ntchito pamalonda. Zotsatira zabwino zimaganiziranso zomwe zachitika patsamba lofikira. Kumvetsetsa zinthu zitatu zonsezi kudzakuthandizani kudziwa zomwe muyenera kusintha pa kampeni yanu. Kusintha zinthu izi kumawonjezera kuchuluka kwa magalimoto ndi kudina. Njira yabwino yopititsira patsogolo luso lanu ndikuyesa njira zosiyanasiyana ndikuwona zomwe zingagwire bwino bizinesi yanu.

Kuchulukitsa Score Yanu Yabwino ndi gawo lofunikira kwambiri pakusaka kwanu komwe mumalipira. Ndi chimodzi mwazinthu zofunika kwambiri zomwe zimatsimikizira momwe zotsatsa zanu zimagwirira ntchito. Kukwezera Score Yanu Yabwino, kukweza mtengo wanu wa CPC. Kukulitsa Score Yanu Yabwino kukupatsani mwayi wopikisana nawo otsatsa ambiri ndikuwonjezera ROI yanu. Koma kumbukirani, palibe kukonza mwachangu pakukweza Score yanu Yabwino. Zimatenga nthawi, kuyesa, ndi kukonzanso.

Mtengo pa dinani

Mtengo pa dinani (Zamgululi) chifukwa Adwords zimasiyanasiyana malinga ndi makampani ndi mawu ofunika. Pomwe pafupifupi CPC ya Adwords ndi $2.32, mawu ena osakira amawononga ndalama zambiri kuposa ena. Mpikisano wamakampani umathandizira kudziwa mtengo wa Adwords. Mwachitsanzo, “chitetezo kunyumba” amapanga kudina kopitilira kasanu kuposa “utoto.” Komabe, Harry's Shave Club amagwiritsa ntchito mawu ofunikira “shave club” kutsatsa ndikulipira $5.48 paliponse. Ngakhale iyi ndi CPC yotsika kuposa makampani ena, adayikidwabe patsamba lachitatu lazotsatira ndikupangidwa $36,600.

Mtengo pakudina kulikonse kwa Adwords umasiyanasiyana kutengera mtundu wa mawu osakira, mawu ad, ndi tsamba lofikira. Moyenera, zinthu zonse zitatu ndizogwirizana ndi chinthu kapena ntchito yomwe ikulengezedwa. High CTR imatanthauza kuti malonda ndi othandiza kwa ogwiritsa ntchito. Izi zikuthandizani kudziwa kuchuluka kwa zotsatsa zilizonse. Pomaliza, cholinga chake ndikukweza mtengo wanu pakadina kamodzi kuti mupeze ROI yabwino kwambiri.

Metric ina yofunika ndi mtengo uliwonse kutembenuka. Pamene CPC yotsatsa ikuwonjezeka, kutembenuka kwakukulu kumayembekezeredwa. Kugwiritsa ntchito Google Enhanced CPC bid kukhathamiritsa kukuthandizani kukwaniritsa izi. Izi zimangosintha mabidi anu potengera zotsatira za malonda. Ndikwabwino kwa mawu osakira a niche chifukwa amakulolani kutambasula bajeti yanu. Mtengo wapakati pa kutembenuka kwa Adwords ndi $2.68.

Mtengo pakudina kulikonse kwa Adwords umasiyanasiyana kutengera makampani. Ngakhale kutsatsa kwa adwords pamasamba achinsinsi kumawononga ndalama zochepa kuposa $1, Google imapanga ndalama zambiri potsatsa malonda. Ndizotheka kulipira ndalama zochepa, koma kudina uku sikungakhale kolunjika mokwanira. Ma CPC amakhazikitsidwa ndi njira zotsatsa kapena mafomu omwe amagwiritsidwa ntchito ndi makampani otsatsa. Osindikiza masamba, mbali inayi, lipirani wotsatsa mlendo akadina malonda.

CPC ya malonda a Facebook imatha kusintha malinga ndi momwe anthu amachitira ndi malonda. Mutha kukhazikitsanso pamanja kutsatsa kwa CPC pazotsatsa za Facebook. CPC yotsika kwambiri ndi $0.45 zotsatsa pazovala pomwe chapamwamba kwambiri $3.77 kwa otsatsa azachuma. Njira ina yopangira ndalama pa Facebook ndikugwiritsa ntchito zotsatsa zakomweko. Zotsatsa izi zimawoneka ngati gawo labulogu ndipo sizodziwikiratu. Taboola, Mwachitsanzo, ndi malo otchuka otsatsa malonda.

Adwords ndi chida chabwino chopangira zotsatsa za SEM. Kutsatsa kwa injini zosaka ndi gawo lofunikira pakutsatsa kwa digito. Ndi kwambiri chandamale, scalable, ndi chida chotsika mtengo chomwe aliyense angagwiritse ntchito. Werengani kuti mudziwe zambiri. Umu ndi momwe Adwords amagwirira ntchito. Kugwiritsa ntchito mawu osakira ndikofunikira kuti muwonjezere zosintha zanu ndikukulitsa bajeti yanu yotsatsa. Kuti mudziwe zambiri, tsitsani kalozera wathu waulere. Mutha kuyamba kukwezera bizinesi yanu lero!

Adwords ndi malonda

Mwina mukudzifunsa nokha, “Kodi Adwords ndi malonda?” Izi zili choncho, mungabwereke bwanji pamalo otsatsa omwe bizinesi yanu ikufuna? Mwachidule, yankho ndi inde. Mtengo wa AdWords umayikidwa ndi omwe akupikisana nawo pa mawu osakira omwewo. Mawu osakira omwe amapikisana kwambiri ndi mafakitale, ndipo mudzakhala mukupikisana ndi mabizinesi akunja anu. Kutsatsa si mtengo weniweni, koma zomwe mungalipire ngati mutakhala mpikisano wokhawokha pa mawu osakira.

Mosasamala kanthu za kukula kwa bajeti yanu, ndikofunikira kumvetsetsa kuti AdWords ndi malonda. Izi zikutanthauza kuti idzawononga ndalama kutengera zinthu zingapo, monga kukula kwa malonda anu ndi kuchuluka kwa alendo omwe mukuwafuna. Ngati simukudziwa CPA ndi ndalama zanu, mungafune kuganizira kugwiritsa ntchito Software-as-a-Service monga Google Analytics.

Mu Google AdWords, mabizinesi apaintaneti amalipira mawu osakira ndi mawu osakira. Chifukwa kugulitsako kumatengera kuchuluka kwabwino, wotsatsa kwambiri adzakhala wapamwamba kwambiri pamndandanda wazotsatsa, koma zotsatsa sizimatengera dongosolo lomwe amawonekera. Wotsatsa wamkulu ndiye amapambana udindowo, koma wotsatsa wotsikayo amatha kupitilira mpikisano mosavuta ndikutenga malo apamwamba patsamba lazosaka.

Google AdWords imagwiritsa ntchito njira yogulitsira yachiwiri kuti idziwe zotsatsa zomwe zimawonekera ogwiritsa ntchito akafufuza mawu osakira okhudzana ndi malonda kapena ntchito zawo.. Otsatsa amaika mabidi a mawu osakira okhudzana ndi malonda kapena ntchito zomwe amapereka ndikutsatsa zapamwamba kwambiri, mawu ofunika kwambiri. AdWords ndi njira yapadera yotsatsira yomwe imathandizira otsatsa kuwongolera mtengo wawo ndi malo awo. Ngakhale cholinga chachikulu cha Google ndikupereka zotsatsa zoyenera, izi zili kutali ndi chitsimikizo.

Mu dongosolo la Google AdWords, malo otsatsa apamwamba amaperekedwa kwa otsatsa omwe ali pamwamba kwambiri. Udindo woyamba mu malonda si nthawi zonse chitsimikizo. Ma adrank amasinthasintha ndipo amatha kusintha kwambiri, kutengera kuchuluka kwa otsatsa komanso mpikisano wa mawu ofunika kwambiri. Choncho, ngati mukuyesera kupeza malo apamwamba, ndikofunikira kudziwa zoyenera kuchita.

Mwinamwake mwawonapo zotsatsa pa nsanja ya Google, koma kodi mumadziwa kuti imagwira ntchito mofananamo ndi eBay? Zili ngati malonda, ndi malo atatu otsatsa omwe amaperekedwa ndi omwe amatsatsa kwambiri. Koma chinsinsi chake ndi chiyani? Adwords ndi malonda, monga eBay. Mu malonda, otsatsa amauza Google kuchuluka kwa ndalama zomwe angafune kulipira pakadina kamodzi. Wotsatsa wotsatira amalipira khobiri limodzi lokha kuposa wotsatsa wamkulu.

Mukamagula mawu osakira, muyenera kusankha mawu osakira okhudzana ndi bizinesi yanu. Mudzafunanso kusankha mtundu wofananira. Mtundu wa machesi umatanthawuza momwe Google imafananira ndi mawu osakira. Pali mitundu yosiyanasiyana ya machesi, kuphatikizapo ndendende, mawu, ndi kusinthidwa kwakukulu. Yeniyeni ndi yolondola kwambiri, pomwe mawu ndi otakata ndi ochepa kwambiri. Komabe, muyenera kusankha mawu ofunika kwambiri patsamba lanu kuti mupambane ndi AdWords.

Ndi scalable kwambiri

Moyo wa scalability ndi teknoloji. Kuchulukitsa ndalama zomwe mumapeza komanso phindu lanu ndikosavuta kuposa kale. Kugwiritsa ntchito ma automation ndi akatswiri aluso kungakuthandizeni kukulitsa. Komabe, m’pofunika kuti mudzikonzekerere kukula. Nawa maupangiri okuthandizani kuwonetsetsa kuti kampani yanu ndi scalable. Pansipa pali njira zitatu zowonjezera bizinesi yanu. Werengani kuti mudziwe momwe mungapangire bizinesi yanu kukhala yopindulitsa.

Kugwiritsa ntchito mtambo wowopsa kwambiri kumatha kukulitsa kusinthasintha kwa bizinesi yanu komanso kuchita bwino. Pogwiritsa ntchito Azure, mutha kupanga mapulogalamu omwe amayenda pamakina angapo. Izi zimakuthandizani kuti muzitha kukula mosavuta ndikusintha kasinthidwe kawo ngati pakufunika. Izi zimawapangitsa kukhala abwino kwa mabizinesi akukulira ndi kusinthasintha kwanthawi kwa bandwidth. Ndi mtundu uwu wa utumiki wamtambo, mukhoza kuwonjezera mphamvu zanu ndi liwiro popanda kudandaula za ntchito. Makasitomala anu adzakonda bizinesi yanu! Ngati mukusowa zopangira zowonjezera, ganizirani ntchito za cloud computing.

Mabizinesi omwe ali owopsa amatha kuthana ndi kuchuluka kwa ntchito komanso kuchuluka kwa ntchito. Mabizinesi amtunduwu amaphatikiza mapulogalamu, ntchito zolembetsa, e-malonda, kutsitsa kwa digito, franchising, yobwereka katundu, unyolo wogulitsa, ndi ena ambiri. Ngati bizinesi yanu ndi scalable, idzapitirizabe kukula ndi kuyenda bwino ngakhale mu chuma chovuta. Izi zimapangitsa kuti zikhale zosavuta kuzolowera zomwe makasitomala anu akufuna. Mukhozanso kukulitsa kukula kwa kampani yanu ndi ndalama zomwe mukufunikira.

Mu Information Technology, scalability amatanthauza kuthekera kwa dongosolo lanu kuti lizigwirizana ndi zomwe zikuchulukirachulukira ndikusunga mawonekedwe ake. Kuchulukitsa kuchuluka kwa malonda nthawi zambiri kumakhala kovuta, momwe zingakhudzire phindu ndi ntchito. M'dziko lazachuma, scalability ingathandize kampani kukhalabe ndi phindu ngakhale kuchuluka kwake kwa malonda kukuwonjezeka. Ndipo scalability ndi chinthu chofunikira kwambiri kwa mabanki. Ndi zofuna zowonjezera, mabanki amayenera kusintha ndikusintha machitidwe awo kuti agwirizane ndi zomwe akufuna.

Ndi chandamale kwambiri

AdWords ndi chida champhamvu chotsatsa chomwe chimalunjika kwa ogwiritsa ntchito omwe angakhale ndi chidwi ndi malonda anu. Anthu omwe ali ndi chidwi ndi malonda anu amatha kugula. Mitundu yofananira ndi mawu osakira imakuthandizani kuwongolera mawu ndi mawu osakira omwe ali ogwirizana kwambiri ndi bizinesi yanu. Mutha kugwiritsa ntchito zida zofufuzira mawu osakira monga Keyword Planner kuti mupeze mawu abwino kwambiri. Kuti tiyambe, tsitsani chida chaulere cha Keyword Planner.

Pali zambiri zomwe muyenera kuzidziwa mukamagwiritsa ntchito Adwords. Mtengo pa dinani, Zotsatira zabwino, Kufanana kwakukulu kosinthidwa, ndipo mawu osakira ndi ochepa chabe. Mutha kupeza njira yabwino yotsatsa pogwiritsa ntchito njirazi m'nkhaniyi. Mupezanso njira zabwino zokwaniritsira kampeni yanu ndikugwiritsa ntchito bwino bajeti yanu. Werengani kuti mupeze zinsinsi zotsatsa ndi Adwords. Chinsinsi cha kampeni yopambana ndikukwaniritsa zonse mtengo ndi mtundu.

Zotsatira zabwino

Adwords’ Zotsatira Zapamwamba (QS) ndi muyeso womwe umatsimikizira kuti zotsatsa zanu zili zoyenera komanso zapamwamba. Dongosololi likufanana ndi ma algorithms a Google organic. Zotsatsa zokhala ndi QS zapamwamba ndizofunikira kwambiri kwa ogwiritsa ntchito ndipo zitha kusinthidwa. Komanso, high QS idzachepetsa mtengo uliwonse (Zamgululi).

QS yanu ndiyofunikira chifukwa imatsimikizira kuti mudzalipira zingati pa liwu lililonse. Mawu osakira okhala ndi QS otsika apangitsa kuti pakhale kusachita bwino komanso kutsika kwa CTR. Zotsatsa zokhala ndi QS zapamwamba zilandila kuyika bwino komanso zotsika mtengo. Mlingo waubwino umayezedwa pa sikelo ya imodzi mpaka 10. Mungafunike kupewa mawu osakira m'magulu. Kutengera makampani anu, QS yanu ikhoza kugwera pansi pa khumi, zomwe zingakulitse ndalama zanu.

Google Quality Score imatsimikiziridwa ndi kufunikira kwa zotsatsa zanu, mawu osakira, ndi tsamba lofikira. Ngati Quality Score ndi yayikulu, malonda anu adzakhala ogwirizana kwambiri ndi mawu osakira. Mosiyana ndi zimenezo, ngati QS yanu ili yotsika, simungakhale ofunikira monga momwe mukuganizira. Ndicho cholinga chachikulu cha Google kuti apereke chidziwitso chabwino kwa ogwiritsa ntchito komanso ngati malonda anu sakugwirizana ndi zomwe zili patsamba, mudzataya makasitomala omwe angakhale nawo.

Kuti muwonjezere QS yanu, muyenera kuwonetsetsa kuti zotsatsa zanu zikugwirizana ndi zomwe ogwiritsa ntchito anu akufuna. Izi zikutanthauza kuti mawu anu osakira ayenera kugwirizana kwambiri ndi zomwe akufuna. Mofananamo, kope lotsatsa liyenera kukhala lokopa koma lisachoke pamutuwu. Kuphatikiza apo, iyenera kuzunguliridwa ndi mawu osaka oyenerera ndi malemba okhudzana nawo. Izi zimatsimikizira kuti malonda anu aziwoneka bwino kwambiri.

Mwachidule, kuchuluka kwabwino ndi chizindikiro cha momwe zotsatsa zanu zilili zofunika komanso momwe zimagwirira ntchito. Zotsatira zabwino zimawerengedwa kutengera mtengo wa CPC womwe mwakhazikitsa. Kupambana kwakukulu kukuwonetsa kuti malonda anu akuyenda bwino ndipo akusintha alendo. Komabe, ndikofunikira kukumbukira kuti QS yapamwamba idzachepetsanso mtengo wanu pakudina (Zamgululi) ndi kuwonjezera kuchuluka kwa zotembenuka zomwe mumalandira.

Kufanana kwakukulu kosinthidwa

Kufanana kwakukulu mu Adwords kungakhale lingaliro loipa. Zotsatsa zitha kuwonetsedwa kwa anthu omwe amasaka mawu osagwirizana nawo, kuwonongera otsatsa ndalama zomwe alibe ndikuzitaya kwa otsatsa ena. Mutha kugwiritsa ntchito machesi osinthidwa kuti mupewe zovuta zotere, koma muyenera kugwiritsa ntchito “mu” kapena “kuphatikiza” lowani muzosaka zanu. Ndiko kuti, mutha kusiyanitsa mawu ngati ofiira, pinki, ndi makulidwe, koma simungawonjeze ku zoipa zanu.

Kusinthasintha kokulirapo ndi malo apakati pakati pa mafananidwe otakata ndi mawu. Njirayi imakulolani kuti mugwirizane ndi omvera ambiri ndi ndalama zochepa. Kusintha kokulirapo kumatsekera mawu amodzi m'mawu ofunikira pogwiritsa ntchito “+” parameter. Imauza Google kuti funso losaka liyenera kukhala ndi mawuwo. Ngati simukuphatikiza mawu “kuphatikiza” mukusaka kwanu, malonda anu awonetsedwa kwa aliyense.

The Modified wide match in Adwords imakupatsani mwayi wosankha mawu enieni omwe amayambitsa malonda anu. Ngati mukufuna kufikira anthu ambiri momwe mungathere, gwiritsani ntchito machesi akulu. Mutha kuphatikizanso zofananira ndi zofanana. Machesi amtunduwu amakupatsani mwayi wowonetsa zotsatsa zomwe zimagwirizana ndikusaka. Mutha kugwiritsanso ntchito kuphatikiza kwamasewera otakata ndi zosintha kuti muwongolere omvera ambiri ndikuchepetsa chidwi chanu.

Mwambiri, kusinthidwa kotakata ndi chisankho chabwinoko ikafika pakutsata mawu osaka. Machesi otakata osinthidwa ndi abwino kwa misika yaying'ono chifukwa pali opikisana nawo ochepa. Amatha kutsata mawu osakira omwe ali ndi mawu osaka ochepa. Anthu awa amatha kugula zinthu zomwe zimagwirizana nawo. Poyerekeza ndi machesi ambiri, mafananidwe otakata osinthidwa amakhala ndi chiwongola dzanja chokwera kwambiri. Machesi osinthidwa mu Adwords amatha kutsata misika ya niche.

Mawu osakira

Kuwonjezera mawu osakira mu kampeni yanu ya Adwords kumapangitsa tsamba lanu kukhala lopanda magalimoto osafunikira. Mawu osakirawa akhoza kuwonjezeredwa pamagulu osiyanasiyana, kuyambira kampeni yonse mpaka magulu amalonda. Komabe, kuwonjezera mawu osafunikira pamlingo wolakwika kumatha kusokoneza kampeni yanu ndikupangitsa kuti magalimoto osafunikira awonekere patsamba lanu.. Chifukwa mawu osakirawa ndi ofanana ndendende, onetsetsani kuti mwasankha mulingo woyenera musanawonjeze. Pansipa pali maupangiri okuthandizani kuti mugwiritse ntchito bwino mawu osakira mu kampeni yanu ya Adwords.

Gawo loyamba ndikupanga mndandanda wamawu osafunikira pamakampeni anu a Adwords. Mutha kupanga mndandanda wamakasitomala osiyanasiyana munjira yofanana. Kupanga mndandanda, dinani chizindikiro cha chida pamwamba kumanja kwa Adwords UI ndikusankha “Laibulale Yogawana.” Mutha kutchula mndandanda momwe mukufunira. Mukakhala ndi mndandanda wanu, tchulani mawu osafunikira ndikuwonetsetsa kuti machesiwo ndi olondola.

Chotsatira ndikuwonjezera mawu anu osafunikira pamakampeni anu a Adwords. Powonjezera mawu osakira awa, mutha kuwonetsetsa kuti malonda anu akuwonetsedwa kwa anthu omwe ali ndi chidwi ndi malonda kapena ntchito zanu. Pomwe kuwonjezera mawu osafunikira kudzakuthandizani kuwongolera ndalama zomwe mumawononga, adzakuthandizaninso kuwongolera kuchuluka kwa magalimoto anu pochotsa zotsatsa zowononga. Pali njira zambiri zogwiritsira ntchito mawu osakira pa kampeni yanu, koma phunziro ili likuphunzitsani njira yothandiza kwambiri.

Langizo lina lofunika kukumbukira mukamapanga mawu osafunikira pamakampeni anu ndikuwonjezera malembedwe olakwika komanso kusiyanasiyana. Nthawi zambiri mawu olakwika amapezeka posakasaka, komanso powonjezera mitundu yambiri, mudzawonetsetsa kuti mndandanda wa mawu osakira ndi wokwanira momwe mungathere. Powonjezera mawu osakirawa, mutha kuletsa zotsatsa kuti zisawonekere mawu ndi mawu enaake. Pali njira zina zopangira mawu osakira pa kampeni yanu. Mutha kuphatikiza mawu osakirawa m'magulu otsatsa ndi makampeni, monga kugwiritsa ntchito mawu osagwirizana ndikuwawonjezera ku kampeni yanu yotsatsa.

Pokhazikitsa mawu osakira, muyenera kutero pamlingo wa kampeni. Mawu osakirawa aletsa zotsatsa kuti ziwonekere pazosaka zomwe sizikugwirizana ndi malonda anu. Mwachitsanzo, ngati mukugulitsa nsapato zamasewera, zingakhale bwino kugwiritsa ntchito mawu osakira pagulu la kampeni. Komabe, njirayi siyoyenera kwa onse otsatsa. Onetsetsani kuti mwafufuza mawu osakira abizinesi yanu musanakhazikitse mawu osakira mu Adwords.

Pakati pa zabwino zambiri za Google Adwords ndikuti imangofanana ndi otsatsa’ zotsatsa patsamba la osindikiza. Adwords amalola otsatsa kuti awonjezere kuchuluka kwa anthu patsamba lawo ndikugawana ndalama ndi wofalitsa. Zimathandizanso ofalitsa kupanga ndalama zomwe ali nazo poyang'anira kudina kwachinyengo. Dziwani zambiri za Adwords ndi maubwino ake. Kapenanso, pitani patsamba lothandizira la Google Adwords kuti mudziwe zambiri. Ndi zaulere komanso zothandiza kwambiri!

Kutsatsa kwa PPC

Mosiyana ndi zotsatsa zachikhalidwe, Kutsatsa kwa PPC pa nsanja ya Google ya Adwords kumagwiritsa ntchito malonda achiwiri kuti adziwe CPC. Wotsatsa malonda amalowetsa ndalama (otchedwa “bid”) kenako amadikirira kuti awone ngati malonda awo asankhidwa kuti awonetsedwe. Pamene apambana, malonda awo amawonekera patsamba lazotsatira za injini zosakira. Otsatsa amatha kutsata malo kapena zida zinazake, ndipo amatha kukhazikitsa zosintha zamabizinesi ndi malo.

Kuti mupeze zotsatira zambiri, kampeni yopambana ya PPC iyenera kukhazikitsidwa pakusaka kwa mawu osakira komanso kupanga tsamba lofikira lomwe limakonzedwa ndi mawu osakirawo. Kampeni zoyenera zimabweretsa zotsika mtengo, popeza Google ndiyokonzeka kulipira zochepa pazotsatsa zoyenera komanso tsamba lofikira lokhutiritsa. Gawani magulu otsatsa, Mwachitsanzo, mutha kukulitsa kudina-kudutsa ndi Quality Score yazotsatsa zanu. Ndipo potsiriza, zotsatsa zanu ndizofunikira komanso zopangidwa bwino, m'pamenenso kutsatsa kwanu kwa PPC kudzakhala kopindulitsa.

Kutsatsa kwa PPC ndi chida champhamvu cholimbikitsira bizinesi yanu pa intaneti. Imalola otsatsa kutsata omvera ena malinga ndi chidwi chawo ndi zolinga zawo. Atha kusinthira kampeni yawo kuti igwirizane ndi malo enaake, zipangizo, nthawi ya tsiku, ndi chipangizo. Ndi kulunjika koyenera, mutha kufikira omvera omwe akuwunikiridwa mosavuta ndikukulitsa kuchita bwino kwa kampeni yanu yotsatsa. Komabe, simuyenera kuchita nokha, chifukwa zingabweretse zotayika. Katswiri atha kukuthandizani kukhathamiritsa kampeni yanu ya PPC kuti muwonjezere kubweza ndalama zanu.

Google Adwords

Kuti mumve zambiri kudzera pa Google AdWords, muyenera kusankha mawu osakira ndikuyika ndalama zambiri. Zotsatsa zokhala ndi mawu osakira okhudzana ndi bizinesi yanu ndizomwe zimawonetsedwa anthu akagwiritsa ntchito mawu osakira. Mawu osakirawa atha kupangitsa kutembenuka. Komabe, pali zina zomwe muyenera kuziganizira musanayambe kampeni yanu. M'munsimu muli malangizo opambana. Izi sizikutanthauza kuti zisinthe zoyesayesa zanu za SEO. Koma atha kukuthandizani kuti mupindule kwambiri ndi kampeni yanu yotsatsa.

Dziwani omvera anu ndikupanga kopi yotsatsa yomwe ili yokakamiza komanso yofunikira. Zotsatsa zomwe mumalemba ziyenera kutengera kafukufuku wanu wamsika komanso zomwe kasitomala amakonda. Google imakupatsirani maupangiri ndi zolemba zotsatsira zachitsanzo kuti zikuthandizeni kulemba makope otsatsa. Mukachita izi, mutha kuyika zambiri zamabilu anu, zotsatsa, ndi zina zambiri. Kutsatsa kwanu kudzasindikizidwa patsamba la Google mkati 48 maola.

Komanso, mutha kugwiritsa ntchito gulu lowongolera mu Adwords kutsata masamba omwe ali gawo la netiweki ya Google. Njira imeneyi imadziwika kuti Site-Targeting. Mutha kuwonetsanso zotsatsa kwa ogwiritsa ntchito omwe adayendera kale tsamba lanu. Njira imeneyi imawonjezera kutembenuka kwanu. Ndipo, potsiriza, mutha kuwongolera bajeti ya kampeni yanu. Koma, kuti muwonjezere kuchita bwino kwa kampeni yanu, onetsetsani kuti mukugwiritsa ntchito zotsatsa zotsika mtengo kwambiri.

Mtengo pa dinani

Mtengo pakudina kulikonse kwa Adwords zimatengera zinthu zingapo, kuphatikiza chigoli chapamwamba, mawu osakira, ad text, ndi tsamba lofikira. Zinthu izi ziyenera kukhala zogwirizana ndi zotsatsa, ndi CTR (dinani-kudutsa-mlingo) ayenera kukhala mkulu. Ngati CTR yanu ili pamwamba, zimatsimikizira kwa Google kuti tsamba lanu ndi lothandiza. Ndikofunikiranso kumvetsetsa ROI. Nkhaniyi ifotokoza zina mwazinthu zomwe zimakhudzidwa ndi mtengo uliwonse wa Adwords.

Choyamba, lingalirani za Return on Investment yanu (MFUMU). Mtengo wongodina kamodzi wa madola asanu pa dola iliyonse yomwe imagwiritsidwa ntchito potsatsa ndi yabwino kwa mabizinesi ambiri, kutanthauza kuti mukupeza madola asanu pa malonda aliwonse. Chiŵerengerochi chikhoza kuwonetsedwanso ngati mtengo pakupeza (CPA) za 20 peresenti. Ngati simungathe kukwaniritsa chiŵerengero ichi, yesani kugulitsa kwa makasitomala omwe alipo.

Njira ina yowerengera mtengo wanu pakudina kulikonse ndikuchulukitsa mtengo wamalonda aliwonse ndi kuchuluka kwa alendo omwe adadina.. Google imalimbikitsa kukhazikitsa CPC yochuluka kwambiri $1. Mtengo wapamanja pakudina kulikonse, mbali inayi, zikutanthauza kuti mumakhazikitsa CPC yayikulu nokha. Mtengo wapamanja pakudina kulikonse kumasiyana ndi njira zodzipangira zokha. Ngati simukutsimikiza kuti CPC yayikulu kwambiri ndi chiyani, yambani ndikuyang'ana kuchuluka kwa otsatsa ena’ malonda.

Zotsatira zabwino

Kuti muwongolere kuchuluka kwa kampeni yanu ya Adwords, muyenera kumvetsetsa zigawo zitatu za gawo labwino. Zigawo izi zikuphatikizapo: kupambana kwa kampeni, mawu osakira ndi kukopera ad. Pali njira zingapo zowonjezerera Quality Score yanu, ndipo chilichonse mwa izi chikhudza momwe kampeni yanu ikuyendera. Koma bwanji ngati simukudziwa zomwe iwo ali? Ndiye musadandaule. Ndikufotokozerani momwe mungasinthire zigawo zitatu izi, kotero mutha kuyamba kuwona zotsatira mwachangu!

Choyamba, kudziwa CTR. Ichi ndi chiwerengero cha anthu omwe amadinadi malonda anu. Mwachitsanzo, ngati muli nawo 500 mawonedwe a mawu ofunika kwambiri, Quality Score yanu ingakhale 0.5. Komabe, nambala iyi idzasiyana ndi mawu osakira osiyanasiyana. Choncho, zingakhale zovuta kuweruza zotsatira zake. Mbiri Yabwino Yabwino imakula pakapita nthawi. Ubwino wa CTR wapamwamba udzamveka bwino.

Zotsatsa zotsatsa ziyenera kukhala zogwirizana ndi mawu osakira. Ngati malonda anu amayambitsidwa ndi mawu osafunikira, zitha kuwoneka ngati zosocheretsa ndipo sizingakhale zogwirizana ndi mawu osakira omwe mwawatsata. Zotsatsa zotsatsa ziyenera kukhala zokopa, komabe osasiya kutsatira kufunikira kwake. Kuphatikiza apo, iyenera kuzunguliridwa ndi mawu ofunikira komanso mawu osakira. Tiyeni uku, malonda anu adzawoneka ngati oyenera kwambiri kutengera zomwe wofufuza akufuna.

Kuyesa kwagawikana

Ngati ndinu watsopano ku kuyesa kwa A / B kugawanika mu Adwords, mungadabwe momwe mungayikhazikitsire. Ndikosavuta kukhazikitsa ndikugwiritsa ntchito njira zoyesera zoyendetsedwa ndi data kuti kampeni yanu ya AdWords ikhale yogwira mtima momwe mungathere. Zida zoyesera zogawanika ngati Optmyzr ndi njira yabwino yoyesera makope atsopano pamlingo waukulu. Chida ichi chimakuthandizani kuti musankhe mtundu wabwino kwambiri wotsatsa kutengera mbiri yakale komanso mayeso am'mbuyomu a A/B.

Kuyesa kugawanika mu SEO ndi njira yabwino yokwaniritsira tsamba lanu kuti lisinthe ma aligorivimu ndi zomwe ogwiritsa ntchito akukumana nazo. Onetsetsani kuti kuyesa kwanu kumayendetsedwa pa tsamba lalikulu lokwanira; ngati muli ndi masamba angapo kapena kuchuluka kwa anthu ochepa kwambiri, zotsatira zake zidzakhala zosadalirika. Kuwonjezeka pang'ono kwa kusaka kungayambitse kukwera kwa mitengo, ndi zinthu zina zingakhudze zotsatira zake. Ngati simukudziwa momwe mungayendetsere mayeso ogawanika, yesani chida choyesera cha SEO chowerengera ngati SplitSignal.

Njira ina yogawa mayeso mu SEO ndikusintha zomwe zili patsamba lanu. Mwachitsanzo, ngati mukuyang'ana mawu ofunika kwambiri, mutha kusintha zomwe zili patsamba lanu kuti zikhale zokopa kwa ogwiritsa ntchito. Ngati musintha gulu limodzi ndikuwona mtundu uti womwe umadina kwambiri, inu mukudziwa ngati ikugwira ntchito kapena ayi. Ichi ndichifukwa chake kuyesa kugawa mu SEO ndikofunikira.

Mtengo pa kutembenuka

Mtengo pa Kupeza (CPA) ndi Mtengo Pakutembenuka (Zamgululi) ndi mawu awiri omwe sali ofanana. CPA ndi kuchuluka kwa ndalama zofunika kugulitsa malonda kapena ntchito kwa kasitomala. Mwachitsanzo, ngati mwini hotelo akufuna kusungitsa zambiri, atha kugwiritsa ntchito Google Ads kuti apeze zitsogozo zambiri. Komabe, chiwerengerochi sichikuphatikiza mtengo wopezera munthu wokondweretsedwa kapena wofuna kukhala kasitomala. Mtengo pa kutembenuka ndi ndalama zomwe kasitomala amalipira pa ntchito yanu.

Mtengo pa dinani (Zamgululi) pamaneti osakira amasiyanasiyana malinga ndi makampani ndi mawu osakira. Avereji ya CPC ndi $2.32 pakudina kulikonse kwa netiweki yosakira, pamene ma CPC owonetsera malonda a netiweki ndi otsika kwambiri. Monga njira zina zotsatsira, mawu ena osakira amawononga ndalama zambiri kuposa ena. Mitengo ya Adwords imasiyana malinga ndi mpikisano womwe uli mkati mwa msika. Mawu osakira okwera mtengo kwambiri amapezeka m'mafakitale opikisana kwambiri. Komabe, Adwords ndi njira yabwino yolimbikitsira bizinesi yanu yapaintaneti.

Kupatula mtengo wa kutembenuka kulikonse, CPC ikuwonetsanso kangati mlendoyo adachitapo kanthu. Ngati chiyembekezo adadina awiri malonda, ayenera kupereka ndalama zonse ziwirizo m'makhodi onse otembenuka. Ngati kasitomala anagula zinthu ziwiri, CPC idzakhala yotsika. Komanso, ngati mlendo adina pa malonda awiri osiyana, azigula onse awiri, kutanthauza kuti PS50 yonse. Za ichi, ROI yabwino idzakhala yayikulu kuposa PS5 pakudina kulikonse.

Mukakonzeka kupanga kampeni yotsatsa kampani yanu ya SaaS, mwina mukudabwa momwe mungayambire. Pali zinthu zingapo zofunika kuziganizira, kuphatikizapo ndalama, mawu osakira, malonda, ndi kutsatira kutembenuka. Ngati simukudziwa poyambira, werengani chitsogozo chathu choyambira ku Adwords. Izi zikupatsirani chidziwitso chofunikira kuti muyambe komanso kuti mupindule kwambiri ndi kampeni yanu yotsatsa. Mutha kupezanso upangiri wamtengo wapatali ndi malangizo kuchokera kwa ogulitsa ena a SaaS.

Mtengo

Kuti muwonjezere kuchita bwino kwa kampeni yanu yotsatsa, ndikofunikira kuyendetsa bwino ndalama za Adwords. Mutha kutsitsa mtengo wazotsatsa zanu powonjezera mphambu yanu yabwino. Pogwiritsa ntchito mawu osakira, mutha kupewa kutsata omvera okwera mtengo ndikukulitsa kampeni yanu. Kuwonjezera pa kutsitsa mtengo, mutha kusintha kufunikira kwa zotsatsa zanu. M'munsimu muli maupangiri angapo okulitsa Score yanu Yabwino:

Yang'anani mtengo wa mawu anu achinsinsi tsiku lililonse. Kutsata mtengo wa liwu lililonse lofunikira kumakuthandizani kusungabe bajeti yanu yotsatsa ndikuzindikira zomwe zikuchitika. Izi ndizofunika makamaka ngati omwe akupikisana nawo akugwiritsa ntchito ndalama zambiri pa mawu ofanana. Komanso, kumbukirani kuti CPC ikhoza kuchulukirachulukira ngati mukuyang'ana mawu osakira opikisana kwambiri. Chofunika kwambiri kukumbukira ndikuti ndalama za Adwords zidzakwera pamene mpikisano ukuwonjezeka, chifukwa chake muyenera kuganizira za mpikisano wa mawu osakira omwe mwasankha.

Mukhozanso kuwunika kutembenuka kwanu, zomwe zimakuuzani kangati mlendo amachita zinthu zinazake. Mwachitsanzo, ngati wina adina pa malonda anu ndikulembetsa mndandanda wanu wa imelo, AdWords ipanga khodi yapadera yomwe idzalumikiza ma seva kuti agwirizanitse zomwezo ndi kuchuluka kwa kudina kotsatsa.. Gawani mtengo wonsewo ndi 1,000 kuti muwone mtengo wanu wonse pakutembenuka.

Pali zinthu zingapo zomwe zimakhudza mtengo pakudina, koma zambiri, mawu okwera mtengo kwambiri mu AdWords amakhudzana ndi zachuma, mafakitale omwe amayendetsa ndalama zambiri, ndi gawo lazachuma. Mawu osakira okwera mtengo m'gululi nthawi zambiri amakhala okwera mtengo kuposa mawu ena osafunikira, kotero ngati mukufuna kulowa mu gawo la maphunziro kapena kuyambitsa malo opangira chithandizo, muyenera kuyembekezera kulipira ma CPC apamwamba. Mawu osakira okwera mtengo kwambiri akuphatikizapo azachuma ndi maphunziro, kotero onetsetsani kuti mukudziwa ndendende zomwe mukupeza musanayambe kutsatsa.

Mtengo wanu wokwanira pakudina (Zamgululi) ndiye ndalama zapamwamba kwambiri zomwe mukuganiza kuti kudina ndikoyenera, ngakhale sizomwe kasitomala wanu wamba amalipira. Mwachitsanzo, Google ikukupangirani kukhazikitsa CPC yanu yochuluka kwambiri $1. Kuwonjezera pamenepo, mutha kukhazikitsa pamanja CPC yanu yayikulu, kukhazikitsidwa kosiyana ndi njira zotsatsa zokha. Ngati simunagwiritsepo ntchito AdWords kale, ndi nthawi yoti muyambe.

Mawu osakira

Ngakhale kufufuza kwa mawu osakira ndi gawo lofunikira pakuwunikira mawu, muyenera kusintha nthawi ndi nthawi kuti mukhale ndi zosintha. Ichi ndi chifukwa omvera zizolowezi, mafakitale, ndipo misika yomwe mukufuna ikusintha nthawi zonse. Ngakhale kufufuza mawu ofunika kungakuthandizeni kupanga malonda oyenera, mpikisano akusinthanso njira zawo. Mawu osakira omwe ali ndi mawu awiri kapena atatu ndiye kubetcha kwabwino kwambiri. Komabe, kumbukirani kuti palibe yankho limodzi lolondola kapena lolakwika. Mawu osakira ayenera kukhala ogwirizana ndi bizinesi yanu komanso mutu watsamba lanu lotsatsa ndi tsamba lofikira.

Mukakhala ndi mndandanda wa mawu osakira, mutha kuyesa kugwiritsa ntchito chida cha Keyword Planner. Mutha kutumiza mawu osakira omwe aperekedwa, koma ndi njira yotopetsa. Mukhozanso kugwiritsa ntchito “Pamwamba pa tsamba” ndime kuti mupeze zotsatsa zapatsamba zapamwamba zamawu anu osakira. Chida ichi chimagwira ntchito pa Google's Display Network, zomwe zikuwonetsa zotsatsa pafupi ndi zofanana. Mutha kuyesa mawu osakira kuti mupeze mawu abwino kwambiri. Mukapeza mawu osakira omwe mumakonda, mutha kuzigwiritsa ntchito pamakampeni anu a Adwords.

Posankha mawu ofunika, kumbukirani cholinga. Mwachitsanzo, mukufuna kuti anthu azidina zotsatsa zanu chifukwa akufunafuna njira yothetsera vuto. Komabe, izi sizingakhale choncho pamene anthu akufufuza kunja kwa injini zosaka, Mwachitsanzo. Mwina akungoyang'ana pa intaneti kapena kufunafuna maphunziro. Kusankha mawu ofananira ndi mawu kumakupatsani mwayi wowongolera ndalama ndikutsata makasitomala enieni. Zimatsimikiziranso kuti zotsatsa zanu ziziwoneka kwa makasitomala omwe akufunafuna mawu enieniwo.

Posankha mawu ofunika, kumbukirani kuti si mawu onse omwe amapangidwa mofanana. Ngakhale ena angawoneke anzeru poyamba, ena sali. Kufufuza “wifi password” zikuwonetsa kuti anthu akufuna password ya wifi, osati chinthu kapena ntchito inayake. Mwachitsanzo, wina yemwe akufunafuna mawu achinsinsi a WiFi atha kuchotsedwa pa wifi ya wina, ndipo simungafune kutsatsa malonda anu pa wifi yawo!

Zotsatsa

Mutha kusintha zotsatsa zanu pa Adwords kutengera zotsatira zanu. Google ili ndi mawonekedwe omwe angakuthandizeni kudziwa kuchuluka kwa mawu osakira. Mutha kugwiritsa ntchito chida ichi kuyerekeza CPC ndi malo amitundu yosiyanasiyana yotsatsa. Ndalama zomwe mumapereka zingadalirenso bajeti yomwe mwakhazikitsa pa kampeni yanu yotsatsa. M'munsimu muli maupangiri osinthira ma Adwords kuti muwonjezere zotsatira zanu.

Dziwani omvera omwe mukufuna. Pogwiritsa ntchito anthu otsatsa malonda, mutha kulunjika bwino omvera anu ndi AdWords. Mwachitsanzo, mutha kuwona maola awo ogwirira ntchito komanso nthawi yoyendera. Komanso, mukhoza kudziwa kutalika kwa nthawi imene amakhala kuntchito kapena popuma. Podziwa zinthu izi, mutha kukonza zotsatsa zanu kuti ziwonetse zomwe omvera anu akutsata. Izi ndizothandiza makamaka ngati mukuyang'ana makasitomala omwe amatha kugula zinthu ndi ntchito zokhudzana ndi makampani ena.

Dziwani mitundu ya omwe ogwiritsa ntchito amatsatsa. Mwachitsanzo, wosuta yemwe akufunafuna 'Bike Shop’ kuchokera pakompyuta yawo mwina akufunafuna malo enieni. Komabe, munthu amene akufunafuna funso lomwelo pa foni yam'manja amathanso kufunafuna magawo anjinga pa intaneti. Otsatsa omwe akufuna kufikira anthu apaulendo ayenera kuyang'ana pazida zam'manja m'malo mogwiritsa ntchito kompyuta kapena piritsi. Okwera ambiri ali munjira yofufuzira ndipo amakonda kugula komaliza kuchokera pakompyuta kapena piritsi lawo.

Mawu osakira amakhudza kwambiri bizinesi yanu ndi malonda anu, kotero mungafunike kuchita zongopeka mukakhazikitsa zoyambira zanu, koma mudzatha kuzisintha mukakhala ndi ziwerengero zanu. Mutha kutsata chiwongolero cha mawu osakira kuti mukhazikitse zotsatsa zanu zoyambira ndikuzisintha mkati mwa milungu ingapo mutatsegula akaunti yanu.. Mutha kusintha mabidi anu achinsinsi mutazindikira bajeti yanu ndi omvera omwe mukufuna.

Kutengera ndi kukula kwa bajeti yanu, mutha kusankha kuyika mabidi anu pamanja kapena kugwiritsa ntchito njira imodzi yokha. Pali njira zina zingapo zokometsera zotsatsa zanu pa Adwords, koma njira ya Maximize Conversions ndiyo yotchuka kwambiri. Google imagwiritsa ntchito kuphunzira pamakina kupanga mabidi potengera bajeti yanu yatsiku ndi tsiku. Komabe, muyenera kugwiritsa ntchito njirayi ngati muli ndi bajeti yayikulu ndipo mukufuna kusinthiratu njira yokhazikitsira malonda pa Adwords.

Kutsata kutembenuka

Mutha kugwiritsa ntchito kutsatira kutembenuka kwa AdWords kuti muwone kuchuluka kwa malonda anu akusintha. Kawirikawiri, muwona kuchuluka kwa zosintha patsamba lanu lotsimikizira mukagwiritsa ntchito nambala yosinthira pazinthu ziwiri. Ngati chiyembekezo chinadina pazotsatsa zonse ziwiri zomaliza 30 masiku, ndiye muyenera kutha kupereka ndalama zomwezo m'makhodi onse otembenuka. Koma kuchuluka kwa otembenuka kumasiyana kutengera mtundu wa zomwe mumagwiritsa ntchito.

Kutembenuka sikuli kwapadera kwa kasitomala m'modzi, kotero ndizotheka kugwiritsa ntchito mtengo wosiyana pa chilichonse. Nthawi zambiri, mfundozi zimagwiritsidwa ntchito kuyeza ROI pa kampeni iliyonse yotsatsa. Mutha kugwiritsanso ntchito mitundu yosiyanasiyana pamitengo yosiyanasiyana komanso mitundu yosinthira. Mtengo wa kutembenuka uyenera kulowetsedwa mu gawo lolingana. Komabe, mungafune kugwiritsa ntchito mtengo umodzi wosinthira pazotsatsa zanu zonse kuti muwonetsetse kuti mutha kuyeza ROI ya malonda aliwonse.

Mukakhazikitsa Webusayiti kapena Imbani Zosintha Patsamba, dinani pa Advanced Settings tabu. Izi ziwonetsa gawo la Converted Clicks. Mukhozanso kuona kutembenuka deta pa misinkhu angapo, kuphatikizapo Campaign, Ad Group, Malonda, ndi Keyword. Mutha kugwiritsanso ntchito data yotsata kutembenuka kuti muwone mitundu ya malonda omwe ali othandiza kwambiri kutembenuza. Poyang'anira kutembenuka kwanu, mudzakhala ndi chithunzi cholondola chazotsatsa zanu ndikuzigwiritsa ntchito ngati chitsogozo cholembera zotsatsa zamtsogolo.

Kukhazikitsa kutsatira kutembenuka kwa AdWords ndikosavuta. Gawo loyamba ndikukhazikitsa code yanu yotsata. Mutha kutanthauzira kutembenuka kwa malonda anu aliwonse powafotokozera molingana ndi mtundu wa zochitika zomwe wogwiritsa ntchito adachita.. Mwachitsanzo, mutha kusankha kutsatira zosintha ngati kutumiza fomu yolumikizirana kapena kutsitsa kwaulere ebook. Kwa masamba a Ecommerce, mutha kutanthauza kugula kulikonse ngati kutembenuka. Mukangopanga code, mukhoza kuyamba kutsatira malonda anu.

Kutsata kutembenuka kumasiyana pakati pa Google Analytics ndi AdWords. Google Analytics imagwiritsa ntchito podina komaliza ndikutsimikizira kutembenuka pomwe kudina komaliza kwa AdWords kudadina. Mbali inayi, AdWords amatengera zomwe mwasinthazo ngakhale mutakhala ndi njira zina zolumikizirana ndi wogwiritsa ntchito asanafike patsamba lanu.. Koma njira iyi mwina siyingakhale yoyenera bizinesi yanu. Chifukwa chake, muyenera kugwiritsa ntchito kutsatira kutembenuka kwa AdWords ngati muli ndi njira zingapo zotsatsira pa intaneti.