Tagi: Wogulitsa Zotsatsa pa Google

Pulogalamu ya AdWords imalola otsatsa kutsatsa malonda kapena mautumiki osiyanasiyana. Nthawi zambiri, otsatsa amagwiritsa ntchito mtundu wapa-pa-click. Komabe, angagwiritsenso ntchito njira zina zopezera ndalama, monga mtengo-pa-malingaliro kapena mtengo-pa-kugula. AdWords imalolanso ogwiritsa ntchito kutsata anthu ena. Kuphatikiza apo, ogwiritsa ntchito apamwamba amatha kugwiritsa ntchito zida zingapo zotsatsa, kuphatikiza kupanga mawu osakira ndi mitundu ina ya zoyeserera.

Mtengo pa dinani

Mtengo pakudina kulikonse kwa Adwords ndi njira yofunikira kuti muzitsatira mukamanga kampeni yotsatsa. Zitha kukhala zosiyana malinga ndi zifukwa zingapo, kuphatikiza mtundu wa mawu anu osakira, ad text, ndi tsamba lofikira. Komabe, pali njira zokometsera zotsatsa zanu kuti mukhale ROI yabwino kwambiri.

Njira imodzi yochepetsera mtengo wanu pakudina kulikonse ndikukweza kuchuluka kwa zotsatsa zanu. Google imagwiritsa ntchito njira yotchedwa CTR kuti idziwe mtundu. Ngati CTR yanu ili pamwamba, zimatsimikizira kwa Google kuti zotsatsa zanu ndizogwirizana ndi zomwe mlendo amafufuza. Kugoletsa kwapamwamba kumatha kutsitsa mtengo wanu pakadina kamodzi mpaka 50%.

Mtengo wapakati pakudina kwa Adwords zimatengera zinthu zingapo, kuphatikizapo makampani anu, mtundu wa chinthu kapena ntchito yomwe mukupereka, ndi omvera omwe akufuna. Mwachitsanzo, malonda a zibwenzi ndi anthu ali ndi chiwerengero chapamwamba kwambiri chodutsa, pamene makampani azamalamulo ali ndi avareji yotsika kwambiri.

Mtengo pakudina kulikonse kwa Adwords umasiyana kwambiri, ndipo akhoza kukhala otsika ngati $1 kapena pamwamba ngati $2. Komabe, pali mafakitale ambiri omwe ma CPC ndi apamwamba, ndipo mabizinesiwa amatha kulungamitsa ma CPC apamwamba chifukwa mtengo wanthawi zonse wa makasitomala awo ndiwokwera. Wapakati CPC wa mawu osakira m'mafakitalewa nthawi zambiri amakhala pakati $1 ndi $2.

Mtengo pakudina kwa Adwords ukhoza kugawidwa m'mitundu iwiri yosiyana: mtengo wamba komanso bid zochokera. Chotsatirachi chimakhudza wotsatsa kuvomera kulipira ndalama zina pakadina kulikonse, pamene woyamba ndi kuyerekezera kutengera chiwerengero cha alendo. Mu chitsanzo cha mtengo wokhazikika, onse otsatsa malonda ndi wosindikiza amavomereza pa mtengo wake.

Zotsatira zabwino

Makhalidwe abwino ndi gawo lofunikira la Adwords, muyeso wa momwe malonda anu amagwirizanirana ndi mawu anu osakira. M'mene mawu anu ofunika ndi ofunika kwambiri, bwino malonda anu adzakhala. Gawo loyamba pakukweza zotsatsa zanu ndikumvetsetsa momwe zotsatsa zanu zimakhudzira mawu anu osakira. Ndiye, mutha kusintha mawu muzotsatsa zanu kuti muwongolere kufunika kwanu.

Kachiwiri, Quality Score yanu idzakhudza mtengo uliwonse (Zamgululi). Kutsika Kwabwino Kwambiri kumatha kukweza CPC yanu, koma zotsatira zake zimatha kusiyana ndi mawu osakira mpaka mawu osakira. Ngakhale zingakhale zovuta kuwona zotsatira zake nthawi yomweyo, ubwino wa High Quality Score udzamanga pakapita nthawi. Kukwera kwambiri kumatanthauza kuti zotsatsa zanu zimawoneka pazotsatira zitatu zapamwamba.

Kupambana kwabwino kwa AdWords kumatsimikiziridwa ndi zinthu zitatu. Izi zikuphatikiza kuchuluka kwa magalimoto omwe mumalandira kuchokera ku kampeni yomwe mwapatsidwa, kaya ndinu woyamba, kapena wogwiritsa ntchito wapamwamba. Google imapereka mphotho kwa omwe akudziwa zomwe akuchita ndikulanga omwe akupitiliza kugwiritsa ntchito njira zakale.

Kukhala ndi Score Yapamwamba kumakulitsa kuwonekera kwa malonda anu ndikuwonjezera mphamvu zake. Zingathandizenso kulimbikitsa kupambana kwa kampeni yanu ndikuchepetsa mtengo uliwonse. Powonjezera Score Yanu Yabwino, mukhoza kugonjetsa opikisana nawo okwera mtengo. Komabe, ngati Quality Score yanu ndiyotsika, zitha kukhala zovulaza bizinesi yanu.

Pali zinthu zitatu zomwe zimakhudza Score yanu Yabwino ndipo kuwongolera zonse zitatuzi kudzakuthandizani kukweza masanjidwe anu pazotsatsa. Chinthu choyamba ndi khalidwe la kukopera kwa malonda. Onetsetsani kuti malonda anu ndi ogwirizana ndi mawu anu osakira ndipo akuzunguliridwa ndi malemba oyenera. Chinthu chachiwiri ndi tsamba lofikira. Google ikupatsani Ubwino Wapamwamba ngati tsamba lofikira la malonda anu lili ndi zambiri.

Mtundu wofananira

Mitundu yamasewera mu Adwords imalola otsatsa kuwongolera momwe amawonongera ndalama ndikufikira anthu omwe akufuna. Mitundu yamachesi imagwiritsidwa ntchito pafupifupi pazotsatsa zonse zolipira pa intaneti, kuphatikizapo Yahoo!, Microsoft, ndi Bing. Momwemonso mtundu wa machesi uli, kukwera kwa kutembenuka ndi kubwereranso ku ndalama. Komabe, kufikira kwa zotsatsa zomwe zimagwiritsa ntchito mawu osakira ndendende ndizochepa.

Kuti mumvetsetse momwe mungagwirizanitse bwino mawu anu osakira kampeni yanu, choyamba yang'anani malipoti a nthawi yofufuzira. Malipotiwa amakuwonetsani zomwe anthu amafufuza musanadina malonda anu. Malipoti awa amatchulanso za “mtundu wa machesi” pa mawu aliwonse osakira. Izi zimakupatsani mwayi wosintha ndikuwongolera mawu osakira kwambiri. Komanso, zitha kukuthandizani kuzindikira mawu osafunikira ndikuchotsa pa kampeni yanu.

Kusankha mtundu wa machesi ndi gawo lofunikira pakukulitsa kampeni yanu ya AdWords. Muyenera kuganizira mozama zolinga za kampeni yanu komanso bajeti yomwe mwakhazikitsa kampeni. Muyeneranso kuganizira zamalonda anu ndikuwongolera molingana ndi iwo. Ngati simukutsimikiza za mtundu wanji wamasewera omwe mungagwiritse ntchito, mukhoza kufunsa katswiri.

Mtundu wosasinthika wa machesi mu Adwords ndiwofanana kwambiri, kutanthauza kuti zotsatsa ziziwoneka posaka mawu ndi ziganizo zofanana ndi zanu. Njira iyi imakupatsaninso mwayi kuti muphatikizepo mawu ofananirako ndi kutseka kwa mawu anu osakira pazotsatsa zanu. Izi zikutanthauza kuti mupeza zowonera zambiri, koma mupeza kuchuluka kwa magalimoto.

Kuwonjezera pa machesi aakulu, mukhozanso kusankha mawu ofanana. Kufanana kwa mawu kumakupatsani mwayi wolunjika omvera ochepa, kutanthauza kuti malonda anu aziwoneka muzosaka zambiri. Motsutsana, machesi ambiri amatha kupanga zotsatsa zomwe sizikugwirizana ndi zomwe zili patsamba lanu.

Mbiri ya akaunti ya Adwords

Kuti mumvetsetse momwe kampeni yanu ya Adwords yasinthira, ndizothandiza kukhala ndi mbiri ya akaunti. Google imapereka izi kwa ogwiritsa ntchito, kotero mutha kuwona zomwe zidasintha komanso liti. Mbiri yosintha ingakhalenso yothandiza kuzindikira chifukwa chomwe chinasinthira mwadzidzidzi pa kampeni yanu. Komabe, sikulowa m'malo mwa zidziwitso zapadera.

Chida cha mbiri yosintha cha AdWords chili mu Zida & Analysis Tab. Mukayiyika, dinani “Sinthani Mbiri” kuti muwone zosintha zonse zomwe zasinthidwa ku akaunti yanu. Ndiye, sankhani nthawi. Mukhoza kusankha tsiku kapena sabata, kapena sankhani nthawi.

Kulunjikanso

Kuwongoleranso kungagwiritsidwe ntchito kutsata ogwiritsa ntchito potengera zochita zawo patsamba lanu. Mwachitsanzo, mutha kulunjika alendo omwe adawona malonda patsamba lanu lofikira. Mutha kugwiritsa ntchito njirayi kutumiza alendo kutsamba lofikira lomwe limakongoletsedwa ndi zinthu kapena ntchito zomwe amazikonda.. Momwemonso, mutha kuwongoleranso ogwiritsa ntchito potengera momwe amachitira ndi maimelo anu. Anthu omwe amatsegula ndikudina maulalo mumaimelo anu nthawi zambiri amakhala ndi chidwi ndi mtundu wanu kuposa omwe samatero.

Chinsinsi cha kuwongoleranso bwino ndikumvetsetsa momwe omvera anu amapangidwira. Pomvetsetsa makhalidwe a alendo anu, mutha kutsata magulu enaake omwe ali ndi zotsatsa za Adwords. Zotsatsa izi ziwoneka patsamba lonse la Google Display Network, zomwe zimakupatsani mwayi wofikira anthu ambiri. Mwachitsanzo, ngati tsamba lanu limathandizira ana, mutha kupanga gawo lachiwerengero cha anthu ndikugwiritsa ntchito kuti muwongolerenso zotsatsa patsamba la ana.

Malonda akulozeranso amatha kugwiritsa ntchito makeke kuti azitsata komwe kuli mlendo watsopano. Izi zimasonkhanitsidwa ndi nsanja yowunikiranso ya Google. Itha kugwiritsanso ntchito zidziwitso zosadziwika za kusakatula kwa alendo omwe adabwerapo kale kuti awonetse zotsatsa zomwe zimagwirizana ndi zomwe ogwiritsa ntchito adawonera..

Njira inanso yokhazikitsira kutsata zolinga ndi kudzera pa social media. Facebook ndi Twitter ndi nsanja ziwiri zodziwika bwino za izi. Facebook ndi chida chabwino kwambiri chopangira kutsogolera ndikulera. Twitter yatha 75% ya ogwiritsa ntchito pazida zam'manja, chifukwa chake onetsetsani kuti mwapanga zotsatsa zanu kuti zikhale zosavuta. Kuyang'ananso ndi Adwords ndi njira yamphamvu yokopa chidwi cha omvera anu ndikuwasintha kukhala makasitomala.

Ngati ndinu SaaS product kapena SaaS company, ndiye Adwords ikhoza kukhala njira yabwino yoyendetsera kukula. Adwords imakupatsani mwayi wopanga zotsatsa zotsatsa kapena ntchito yanu, ndipo mutha kupanga kampeni mosavuta mphindi. Mutha kuzipereka kuti ziwunikenso, ndipo malonda anu atha kukhalapo pakangopita masiku ochepa. Kapena mutha kulemba ganyu bungwe la akatswiri la PPC kuti lipange kampeni yotsatsa bizinesi yanu yomwe ingakulitse kukula. Amakulemberaninso malingaliro aulere.

Mawu osakira okhala ndi kuchuluka kwakusaka

Pamene mukufuna kulunjika omvera ambiri, mudzafuna kuganizira mawu ofunika omwe ali ndi mawu osaka kwambiri. Mawu ofunikira kwambiri adzakuthandizani kuti muwonetsetse zambiri ndikutumiza anthu ambiri patsamba lanu. Komabe, dziwani kuti makina osakira sakhala olondola nthawi zonse. Izi zikutanthauza kuti mawu ofunika kwambiri osaka adzakhala ndi mpikisano wochuluka choncho, mtengo womwe waperekedwa ukhoza kukhala wapamwamba. Ichi ndichifukwa chake ndikofunikira kupeza mawu osakira omwe sali opikisana kwambiri ndipo sangawononge ndalama zanu zambiri..

Mwamwayi, pali njira zingapo zopezera mawu osakira omwe ali ndi kuchuluka kwakusaka. Choyamba, mutha kuyang'ana ma voliyumu osaka pamwezi. Mawu ena osakira ali ndi kukwera kwakukulu mu voliyumu yosakira mu Okutobala ndi Disembala. Miyezi ina ikhoza kukhala ndi kuchuluka kwakusaka kochepa. Izi zikutanthauza kuti muyenera kukonzekera zomwe muli nazo chaka chonse. Njira ina yopezera mawu osakira omwe ali ndi voliyumu yosaka kwambiri ndikugwiritsa ntchito deta ya Google Trends kapena data ya Clickstream kuti mudziwe kutchuka kwawo.

Mukangodziwa mawu osakira omwe ali ndi kuchuluka kwakusaka, mukhoza kuyamba kuwayesa ngati akufunika. Mawu osakira okwera kwambiri ali ndi mwayi wambiri wopanga magalimoto, pomwe mawu ofunikira otsika adzalandira kuchuluka kwa magalimoto. Moyenera, mawu anu osakira ayenera kulunjika kwa mitundu ya anthu omwe akufunafuna chinthu kapena ntchito yanu. Tiyeni uku, mutha kuwonetsetsa kuti malonda anu adzakopa omvera oyenera.

Kuwonjezera pa kufufuza kwakukulu, muyenera kuganiziranso za mpikisano wa mawu osakira. Mawu osakira omwe ali ndi voliyumu yocheperako ndiyosavuta kuyiyika komanso kukhala ndi mpikisano wocheperako. Izi ndizofunikira ngati mukufuna kukopa alendo ambiri atsopano. Ndikoyeneranso kuganizira mfundo yakuti mawu osakira apamwamba amafunikira nthawi yochulukirapo komanso khama kuti akwaniritse masanjidwe apamwamba.

Moz Keyword Explorer ndi chida chabwino kwambiri chogwiritsira ntchito kuyesa kupikisana kwa mawu osakira. Ndi yaulere kugwiritsa ntchito ndipo imabwera ndi suite ya Moz Pro. Ngati mukuyang'ana chida chapamwamba chowunikira mawu osakira, iyi ikhoza kukhala njira yabwino kwambiri kwa inu. Amapereka chidziwitso champikisano wa mawu osakira ndikuwonetsa mawu ena ofunikira. Ikuwonetsanso maulamuliro aulamuliro wamasamba ndi maulamuliro atsamba la mawu osakira kwambiri.

Kufanana kwakukulu kumakupatsani mwayi wofikira omvera ambiri

Zikafika pa mawu osakira pa Google Adwords, Broad match ndiye maziko okhazikika. Izi zimakupatsani mwayi wofikira omvera ambiri momwe mungathere. Komabe, vuto ndi machesi otakata ndikuti simungathenso kulunjika omvera anu. Kuphatikiza apo, ikhoza kuwononga ndalama zanu zambiri.

Kuti muchepetse omvera anu, mukhoza kugwiritsa ntchito mawu ofanana. Izi zikuthandizani kuti mugwiritse ntchito mawu osiyanasiyana osiyanasiyana, monga mitundu yapafupi ya mawu anu ofunika kwambiri kapena mawu omwe amabwera musanayambe kapena pambuyo pa mawu anu. Zochunirazi zichotsanso mwayi wotsatsa malonda omwe ali ndi mawu osafunikira.

Kuganiziranso kwina pankhani yofananira ndi mawu osakira ndi kuchuluka kwa mawu anu osakira kudzawonekera pazotsatsa. Kufanana kwakukulu ndikusintha kosasintha pa Google Adwords ndipo kumawonetsa zotsatsa zanu pamitundu yosiyanasiyana ya mawu ofunikira. Mtundu uwu wa mawu osakira udzawononga ndalama zambiri poyambitsa zotsatsa za mawu ofanana ndi mawu olakwika., zomwe sizikulunjika. Broad match ndi amodzi mwamatchulidwe odziwika bwino a mawu osakira. Zimakupatsani mwayi waukulu kwambiri, koma zitha kusokoneza kuchuluka kwa kudina kwanu.

Ubwino wina wa machesi otakata ndikuti siwopikisana kwambiri kuposa machesi opapatiza. Mawu osakira ofananira nawonso ndi osamveka bwino, kutanthauza kuti angathe kufikira anthu amene safuna ntchito zanu. Mwachitsanzo, ngati muli ndi kampani yowerengera za digito, mutha kusankha mawu ofunika kwambiri “malonda a digito.” Izi zitha kulola zotsatsa zanu kuti zifikire anthu omwe akufunafuna mavidiyo ndi mapulogalamu a digito.

Kumvetsetsa mawu ofunikira kumakupulumutsirani ndalama ndikukuthandizani kuyang'ana mafayilo othandizira. Mawu osakira amasewera nthawi zambiri samayang'ana kwambiri ndipo amakhala ndi zigoli zochepa, koma amabweretsa kuchuluka kwa magalimoto ambiri. Mawu osasunthika ofananira ndi ocheperako, koma angakhalenso ndi CPC yotsika. Kuti mupeze ndalama zambiri zandalama zanu, gwiritsani ntchito njira yofananira ya mawu osakira omwe amaphatikiza mawu abwino ndi mawu kapena mawu osakira enieni.

Kufanana kwakukulu ndiye chisankho chabwino kwambiri mukafuna kufikira omvera ambiri. Sizitenga nthawi kuti ikhazikike ndipo ikhoza kusinthidwa popanda kusokoneza deta. Komanso, zimakupatsani mwayi wofikira anthu osiyanasiyana.

Mtengo pa dinani

Mtengo pakudina kulikonse kwa zotsatsa za Adwords zitha kusiyanasiyana kutengera bizinesi yanu. Kwa mawu osakira ambiri, uzilipira $1 ku $2 paliponse. Komabe, Ma CPC amatha kukhala apamwamba kwambiri m'mafakitale ena, monga ntchito zamalamulo. Mwachitsanzo, mtengo pakudina kulikonse kwa ntchito zamalamulo ukhoza kufika $50 paliponse, pomwe mtengo waulendo ndi kuchereza alendo ndi wotsika ngati $0.30. Komabe, nthawi zonse ndibwino kuti muganizire ROI yanu musanagwiritse ntchito kampeni ya Adwords.

Kwa otsatsa, mtengo pakudina kulikonse kwa Adwords umatsimikiziridwa ndi mtundu wazinthu kapena ntchito zomwe mumapereka. Ngati mumagulitsa a $15 e-commerce product, ndiye sizingakhale zomveka kulipira $20 paliponse. Komabe, ngati mukugulitsa a $5,000 utumiki, mtengo pakudina pamalonda anu ukhoza kukhala wokwera kwambiri $50 paliponse.

Mtengo pakudina kulikonse kwa Adwords ndi kuchuluka kwa ndalama zomwe zimapangidwa pakudina kulikonse. Zimasiyana malinga ndi mtundu wazinthu zomwe zalengezedwa komanso khadi la mtengo wa wosindikiza. Mwambiri, chinthu chamtengo wapatali kwambiri, kukwera kwa mtengo uliwonse. Ndizotheka kukambirana mtengo wocheperako ndi wofalitsa wanu, makamaka ngati mukugwira ntchito kwa nthawi yayitali.

Adwords amakulolani kugwiritsa ntchito mitundu yosiyanasiyana yotsatsa, kuphatikiza kutsatira kutembenuka kwamphamvu ndi kuyitanitsa kwa CPC. Njira iliyonse yotsatsa yomwe mungasankhe imadalira zolinga zanu zonse za kampeni. Kugwiritsa ntchito kuyitanitsa kwa CPC pazotsatsa zanu kumatha kukulitsa zosintha zanu, pomwe kutsatira kutembenuka kwamphamvu kumatha kukulitsa zomwe mukuwona.

Mtengo pakudina kulikonse kwa Adwords sunakhazikike, ndipo mayendedwe amasintha pakapita nthawi. Zambiri zaposachedwa zikupezeka ku SECockpit. Pazida zam'manja, mtengo wa CPC ukuwonetsedwa mugawo lotchedwa “Pafupifupi CPC”. Google imanena kuti gawoli ndilolondola kuposa Keyword Tool yakale, kotero ma CPC atha kukhala osiyana pang'ono mu SECockpit.

Ngakhale CPC yapamwamba imatanthauza kuti mumalipira zambiri pakudina kulikonse, zingatanthauzenso kuti malonda anu sakugwirizana ndi omvera anu ndipo muyenera kusintha njira yanu yolowera. Mosiyana ndi zimenezo, CPC yotsika imatanthawuza kuti mukupeza zambiri pa bajeti yanu. Malingana ndi zolinga za kampani yanu, mutha kusintha CPC yanu kutengera zomwe mukufuna Return on Investment.

Zotsatira zabwino

Adwords’ Quality Score ndi chinthu chofunikira kwambiri pakuzindikira malo omwe malonda anu ali ndi mtengo wake pakadina kamodzi (Zamgululi) kuti mudzalipira. Kukwera kwambiri kumatanthauza kuti zotsatsa zanu zitha kukopa anthu ambiri komanso kutembenuka bwino. Pali zinthu zingapo zomwe zimakhudza mphambu iyi. Ngakhale CTR ndi imodzi mwazofunikira kwambiri, pali ena ambiri oti muwaganizirenso.

Zotsatsa zamtundu wanu zikuwonetsa tsamba lanu komanso mitundu ya zotsatsa zomwe mukutsatsa. Kukhala ndi chiwongola dzanja chapamwamba kumatanthauza kuti zotsatsa zanu ndizofunikira komanso zothandiza kwa omvera anu. Kuchulukitsa chiwongola dzanja chanu kukuthandizani kuti muwonjezere kuchuluka kwa malonda anu.

Malonda omwe ali ndipamwamba kwambiri adzawonetsedwa pamwamba pamasamba osaka. Kuphatikiza apo, kukwezedwa kwapamwamba kumatha kupangitsa kuti pakhale kusanja kwapamwamba, kupangitsa kuti malonda anu awonekere kwa omvera anu. Izi zitha kubweretsa kutsika mtengo pakudina kulikonse komanso kupambana kwakukulu kwa kampeni.

Kuti muwongolere Makhalidwe Abwino a malonda anu, onetsetsani kuti kope lanu likugwirizana ndi mawu anu osakira. Zotsatsa zomwe zilibe ntchito zitha kuwoneka ngati zosokeretsa kwa ogwiritsa ntchito. Moyenera, kope lotsatsa liyenera kukhala loyenera komanso lokopa, popanda kusokera patali kwambiri. Kuphatikiza apo, iyenera kuzunguliridwa ndi malemba oyenera omwe akufanana ndi mawu osakira. Pochita izi, mudzatha kuwonetsetsa kuti malondawo akudina koyenera kwambiri.

Zotsatira Zabwino za malonda anu ndi chimodzi mwazinthu zofunika kwambiri pozindikira momwe malonda anu akuyika pazotsatira. Chiyerekezochi chimachokera pazifukwa zingapo, kuphatikiza zolemba zamalonda anu, mawu ofunika, ndi kufunikira kwa tsamba lofikira. Ngati malonda anu alandira Score Yapamwamba kwambiri, iyenera kuwonekera patsamba lachiwiri kapena lachitatu lazotsatira.

Masamba otsetsereka amakhalanso ndi gawo lofunikira pakutembenuka. Tsamba lofikira lomwe lilibe malo oyera komanso lotanganidwa kwambiri ndi mitundu lingapangitse kuti alendo achoke patsambalo. Kupititsa patsogolo kutembenuka mtima, tsamba lanu lofikira liyenera kukhala lalifupi, laser-lolunjika, komanso popanda zododometsa zambiri.

Adwords ndi chida champhamvu cholimbikitsira tsamba lanu. Ikhoza kuyendetsa zikwi za alendo atsopano ku malo anu mumphindi zochepa. Komabe, ndikofunikira kusankha mawu osakira oyenera ndi mitundu yofananira. Tiyeni tiwone maupangiri ena omwe mungagwiritse ntchito kukhathamiritsa kampeni yanu. Mwachitsanzo, ngati mukuyang'ana kulemba ntchito mainjiniya atsopano, mutha kugwiritsa ntchito tsamba lofikira ndi kampeni ya AdWords kulunjika anthu omwe akufuna mainjiniya.

Kafukufuku wa mawu ofunika

Kufufuza kwa mawu osakira ndi gawo lofunikira pakutsatsa pa intaneti. Zimathandizira kuzindikira misika yopindulitsa ndikusakasaka kuti apititse patsogolo kupambana kwamakampeni otsatsa. Kugwiritsa ntchito Google AdWords ad builder, mabizinesi amatha kusankha mawu osakira abwino kwambiri kuti akwaniritse zotsatsa zawo. Cholinga chachikulu ndicho kupanga malingaliro amphamvu kwa anthu omwe akufunafuna zomwe akuyenera kupereka.

Gawo loyamba pakufufuza kwa mawu osakira ndikudziwa omvera anu. Muyenera kudziwa mtundu wa zomwe omvera anu azifuna komanso momwe amagwiritsira ntchito intaneti kupanga zisankho. Ganizirani cholinga chawo chofufuzira, Mwachitsanzo, transactions kapena zambiri. Komanso, onani kugwirizana kwa mawu osakira osiyanasiyana. Kuphatikiza apo, mutha kudziwa ngati mawu ena ofunika kwambiri patsamba lanu kuposa ena.

Kufufuza kwa mawu ofunika ndikofunikira kuti mudziwe mawu oyenera oti mugwiritse ntchito polimbikitsa tsamba lanu. Kufufuza kwa mawu osakira kukupatsaninso malingaliro pakusintha tsamba lanu. Ndikofunikiranso kuganizira zokonda za omvera anu komanso mfundo zowawa. Mwa kumvetsa zosowa zawo, mudzatha kupanga njira potengera zosowazo.

Google's AdWords keyword planner ili ndi zinthu zambiri zokuthandizani ndi kafukufuku wanu wamawu. Itha kukuthandizani kupanga zotsatsa ndikukopera tsamba lanu. Ndi zaulere kugwiritsa ntchito ndipo zimangofunika akaunti ya Google AdWords ndi ulalo wake. Zimakuthandizaninso kuzindikira mawu osakira omwe omvera anu akufuna.

Kufufuza kwa mawu osakira a Adwords kumaphatikizapo kuchita kafukufuku pazomwe akupikisana nawo. Mawu osakira ndi oposa mawu amodzi; akhoza kukhala mawu kapena kuphatikiza mawu. Mukamapanga zomwe zili patsamba lanu, yesani kugwiritsa ntchito mawu osakira amchira wautali. Mawu osakira amchira wautali adzakuthandizani kupeza magalimoto omwe akuwongoleredwa mwezi ndi mwezi. Kuti mudziwe ngati mawu ofunika ndi ofunika, mutha kuyang'ana kuchuluka kwakusaka ndi Google Trends.

Kutsatsa pa mawu osakira odziwika

Kutsatsa pa mawu osakira mu AdWords ndi nkhani yazamalamulo. Kutengera dziko lomwe mukulunjika, mawu odziwika atha kukhala osaloledwa pamawu otsatsa. Mwambiri, mawu osakira chizindikiro ayenera kupewedwa, koma zina zilipo. Mawebusayiti azidziwitso ndi ogulitsa atha kugwiritsa ntchito mawu osakirawa.

Choyamba, muyenera kuganizira zokonda zanu. Mwachitsanzo, ndinu okonzeka kupatsa omwe akupikisana nawo mwayi wopanda chilungamo? Ngati ndi choncho, simuyenera kuyitanitsa opikisana nawo’ mawu osakira. Kuchita zimenezi kungabweretse mlandu wophwanya chizindikiro cha malonda. Zidzapangitsanso kuwoneka ngati omwe akupikisana nawo akufuna mawu osakirawo.

Ngati mpikisano wanu akugwiritsa ntchito chizindikiro pa mawu anu osakira, mutha kudandaula ndi Google. Koma, muyenera kukumbukira kuti malonda a mpikisano wanu adzavutika ndi kudandaula kwanu, zomwe zingachepetse chiwongola dzanja chanu ndikuwonjezera mtengo wanu podina. Zoyipa kwambiri, mpikisano wanu mwina sadziwa n'komwe kuti akuyitanitsa pa malonda chizindikiro. Zikatero, atha kukhala okonzeka kuvomereza mawu osafunikira m'malo mwake.

Si zachilendo kuwona dzina la mpikisano likuwonekera pamalonda anu. Kutsatsa pa dzina lamtundu wawo ndi njira yabwino ngati mukufuna kutsata msika wawo. Izi zikuthandizani kukulitsa mawonekedwe amtundu wanu ndikuwongolera malonda anu. Ngati mawu osakira omwe akupikisana nawo ndi otchuka, mutha kusankha kuyitanitsa pa nthawi imeneyo. Njira yabwino yowonetsetsa kuti malonda anu akuwoneka ndi omvera anu ndikuwunikira malingaliro anu apadera ogulitsa (USP).

Dinani-kupyolera mulingo

Mukayendetsa kampeni yopambana ya AdWords, mukufuna kuyeza kuchuluka kwa anthu omwe amadina pamalonda anu. Chiwerengerochi ndi chothandiza poyesa zotsatsa zanu ndikuzikonzanso ngati kuli kofunikira. Muthanso kuyeza kuchita bwino kwa kampeni yanu potsata kuchuluka kwa anthu omwe amatsitsa zomwe mwatsitsa. Kutsitsa kwakukulu ndi chizindikiro cha chidwi chachikulu, zomwe zikutanthauza kugulitsa zambiri zomwe zingatheke.

Wapakati pa Google Ads Click-kupyolera mulingo (Mtengo CTR) ndi 1.91% pamaneti osakira, ndi 0.35% pa netiweki yowonetsera. Kuti makampeni otsatsa abweretse phindu labwino kwambiri pazachuma, muyenera CTR yapamwamba. Ndikofunika kukumbukira kuti AdWords CTR yanu imawerengedwa pogawa kuchuluka kwa zowonera ndi kuchuluka kwa kudina.. Mwachitsanzo, ndi CTR 5% zikutanthauza kuti anthu asanu dinani aliyense 100 zowonera. CTR ya malonda aliwonse, ndandanda, kapena mawu ofunika ndi osiyana.

Kudumphadumpha ndi njira yofunika kwambiri chifukwa imakhudza mwachindunji Score yanu Yabwino. Mwambiri, CTR yanu iyenera kukhala osachepera 2%. Komabe, ma kampeni ena adzachita bwino kuposa ena. Ngati CTR yanu ndi yayikulu kuposa iyi, muyenera kuganizira zinthu zina zomwe zimakhudza ntchito ya kampeni yanu.

CTR ya kampeni ya Google AdWords imatengera zinthu zambiri. Ndikofunika kuzindikira kuti CTR yotsika imakokera pansi Makhalidwe Abwino a malonda anu, kukhudza kuyika kwake mtsogolo. Komanso, ma CTR otsika akuwonetsa kusowa koyenera kwa wowonera malonda.

CTR yapamwamba imatanthauza kuti anthu ambiri omwe amawona malonda anu amadina. Kukhala ndi kudina kwakukulu kumakuthandizani kuti muwonjezere kuwonekera kwa malonda anu, ndi kumawonjezera mwayi wotembenuka.

Tsamba lofikira

Tsamba lofikira ndi gawo lofunikira kwambiri pa kampeni ya Adwords. Iyenera kukhala ndi mawu osakira omwe mukulunjika komanso osavuta kuwerenga. Iyeneranso kukhala ndi kufotokozera ndi mutu, zomwe ziyenera kupanga mawu osaka. Izi zikuthandizani kuti muzidina kwambiri ndikuwonjezera zosintha.

Anthu omwe amadina pazotsatsa amafuna kudziwa zambiri za malonda kapena ntchito zomwe zimakwezedwa. Ndi zachinyengo kutumiza anthu kumasamba osiyanasiyana kapena zinthu zomwe sizikugwirizana ndi kafukufuku wawo. Komanso, zitha kukuletsani ku injini zosaka. Mwachitsanzo, kutsatsa kwa zikwangwani zolimbikitsa lipoti laulere la kuwonda sikuyenera kupita kutsamba lomwe likugulitsa zida zamagetsi zochotsera. Chifukwa chake, ndikofunikira kupereka zomwe zakhazikika kwambiri patsamba lofikira.

Kuwonjezera pa kutembenuza alendo kukhala makasitomala, tsamba lofikira limathandizira kuti pakhale chiwongolero chapamwamba pagulu lazotsatsa kapena mawu osakira. M'pamene mumakwezera zambiri patsamba lanu, kukwezera chigoli chanu chapamwamba komanso kuti kampeni yanu ya AdWords izichita bwino. Choncho, tsamba lofikira ndi gawo lofunikira kwambiri pakutsatsa kulikonse.

Kupanga tsamba lofikira lomwe limakometsedwa ndi AdWords ndi gawo lofunikira kuti muwonjezere zosintha. Mwa kuphatikiza pop-up yofuna kutuluka, mutha kujambula ma imelo a ogwiritsa ntchito omwe akusiya tsamba lanu popanda kugula. Ngati izi zichitika, mutha kugwiritsa ntchito pop-up iyi kuti muwapangenso pambuyo pake.

Chinthu china chofunikira pa tsamba lofikira la Adwords ndi uthenga wake. Kope liyenera kufanana ndi mawu osakira, ad text, ndi kufufuza funso. Iyeneranso kukhala ndi mawu omveka bwino oti achitepo kanthu.

Kutsata kutembenuka

Kukhazikitsa kutsatira kutembenuka kwa Adwords ndikosavuta. Choyamba, muyenera kufotokozera kutembenuka komwe mukufuna kutsatira. Kutembenukaku kuyenera kukhudzana ndi zomwe wogwiritsa ntchito amachita patsamba lanu. Zitsanzo zikuphatikiza kutumiza fomu yolumikizirana kapena kutsitsa ebook yaulere. Ngati tsamba lanu ndi tsamba la ecommerce, mutha kufotokozera chilichonse chomwe chimabweretsa kugula. Ndiye inu mukhoza kukhazikitsa kachidindo kalondolondo wa izo.

Kutsata kutembenuka kumafuna ma code awiri: Global Site Tag ndi code yosinthira. Khodi yoyamba ndi yosinthira masamba, pomwe yachiwiri ndi ya mafoni. Khodiyo iyenera kuyikidwa patsamba lililonse kuti lizitsatiridwa. Mwachitsanzo, ngati mlendo adina nambala yanu yafoni, code idzatsata kutembenuka ndikuwonetsa tsatanetsatane.

Kutsata kutembenuka kumakhala kothandiza pazifukwa zingapo. Itha kukuthandizani kumvetsetsa ROI yanu ndikupanga zisankho zabwinoko pakugwiritsa ntchito malonda anu. Kuphatikiza apo, ingakuthandizeni kugwiritsa ntchito njira za Smart Bidding, zomwe zimangokhathamiritsa makampeni anu kutengera zida zapazida ndi msakatuli wodutsa. Mutakhazikitsa kutsatira kutembenuka, mutha kuyamba kusanthula deta yanu pofufuza momwe malonda anu amagwirira ntchito ndi kampeni.

Kutsata kutembenuka kwa AdWords kumakupatsani mwayi wosinthira ngongole pakanthawi kochepa, zomwe zingakhale tsiku kapena mwezi. Izi zikutanthauza kuti ngati wina adina pamalonda anu ndikugula kena kake mkati mwa masiku makumi atatu oyamba, malonda adzayamikiridwa ku malondawo.

Kutsata kwa AdWords Conversion kumagwira ntchito pophatikiza Google Analytics ndi AdWords. Khodi yolondolera ikhoza kukhazikitsidwa mwachindunji kudzera pa script kapena kudzera pa Google Tag Manager.

Ngati muli mu bizinesi yolemba ntchito mainjiniya, tsamba lofikira ndi kampeni ya Adwords ndi njira ziwiri zabwino zopezera ofunsira atsopano. Kuwonjezera pa keyword palokha, onetsetsani kuti mtundu wa machesi ndi woyenera. Kuti mudziwe zomwe omvera anu akufuna, fufuzani tsamba ndi Google Analytics. Zida izi zikuthandizani kuti mupeze mawu osakira omwe alendo anu akufuna. Ndiye, gwiritsani ntchito mawu osakirawa mu kampeni yanu ya AdWords kuti mukope ofunsira atsopano.

Kubwereza

Kutsatsanso ndi Adwords ndi chida champhamvu chotsatsa chomwe chingakuthandizeni kugulitsanso makasitomala omwe adayenderapo tsamba lanu.. Chizindikiro chotsatsanso ndi nambala yomwe mumawonjezera patsamba lanu kuti mulole adwords kulunjika alendo anu omwe ali ndi zotsatsa zofananira.. Kawirikawiri, code iyi imawonjezedwa kumunsi kwa tsamba la webusayiti ndipo imakupatsani mwayi wolozera anthu omwe adayendera tsamba lanu. Muyenera kukhazikitsa kachidindo kameneka patsamba lililonse lomwe mukufuna kugulitsanso.

Kutsatsanso ndi Adwords ndi njira yamphamvu yofikira alendo omwe adabwera patsamba lanu ndikuwabwezeretsanso patsamba lanu.. Njirayi imakulolani kutumiza malonda oyenera kwa alendo akale, zomwe zidzawabweretsere ku tsamba lanu. Izi zimakulolani kuti mutembenuzire alendo akalewa kukhala malonda ndi otsogolera. Komanso, imakulolani kutsata magulu omvera enieni. Mutha kuphunzira zambiri za kugulitsanso ndi Adwords mu infographic iyi kuchokera ku Google.

Kugwiritsa ntchito kutsatsanso ndi AdWords ndikothandiza ngati mukufuna kutsata anthu ena. Ndi mawonekedwe otsatsa, mutha kulunjika omvera anu potengera zomwe amakonda komanso zomwe amakonda. Mwachitsanzo, mutha kulunjika anthu omwe akhala akuyang'ana nsapato zokhazikika pomwe wina akufunafuna nsapato wamba adzawonetsedwa kutsatsa kwa nsapato wamba. Makampeni otsatsanso awa amakhala ndi ziwongola dzanja zapamwamba zotembenuka, zomwe zikutanthauza kuti ROI yapamwamba.

Mawu osakira

Ngati mukufuna kutsatsa kwanu kukopa chidwi cha omvera oyenera, muyenera kugwiritsa ntchito mawu osakira. Tiyeni uku, mutha kuwonetsetsa kuti zotsatsa zanu sizikuwonetsedwa pazosaka zosafunika. Ndi njira yabwino yowonjezerera kubweza kwanu pazachuma (MFUMU) ndi kuchepetsa kuwononga ndalama zotsatsa. Nawa maupangiri kuti mupindule kwambiri ndi mawu osakira. Mukhozanso kuwonera vidiyoyi kuti muwone momwe mungagwiritsire ntchito. Kanemayu akuwonetsa momwe mungapezere ndikugwiritsa ntchito mawu osakira.

Choyambirira chomwe muyenera kuchita ndikupeza zomwe anthu amafufuza patsamba lanu, ndikuwonjezera mawu osakira ku mafunso awa. Mutha kuchita izi pogwiritsa ntchito Analytics ndi AdWords. Mukakhala ndi mawu osakirawa, mutha kuwalowetsa mu AdWords Editor ngati mawu osafunikira. Muthanso kuwonjezera mawu osakira kumagulu ena otsatsa. Onetsetsani kuti mumagwiritsa ntchito mtundu wofananira wa mawu powonjezera mawu osakira pa kampeni yanu.

Muyeneranso kuphatikiza kusiyanasiyana kwamawu anu osafunikira. Malembo olakwika ali ponseponse pofufuza, kotero kuphatikiza mitundu yambiri yamawu anu osafunikira kuonetsetsa mndandanda wolondola. Pogwiritsa ntchito mawu osakira pagulu lanu lamalonda, mudzatha kukonza CTR yanu (kudina-kudutsa). Izi zitha kubweretsa malo abwinoko otsatsa komanso kutsika mtengo pakudina kulikonse. Komabe, muyenera kungogwiritsa ntchito mawu osakira ngati ali okhudzana ndi niche yanu.

Kugwiritsa ntchito mawu osakira ndizovuta kwambiri. Ngakhale zitha kuwonjezera ROI yanu, sichaulere. Ngakhale njira yogwiritsira ntchito mawu osakira mumpikisano wanu wa Adwords ikhoza kukhala nthawi yambiri, mkoyenera. Zidzasinthanso malonda anu ndikuwonjezera ROAS ndi CTR yanu. Musaiwale kuyang'anira kampeni yanu sabata iliyonse! Muyenera kuyang'anira makampeni anu sabata iliyonse ndikuwonjezera mawu osakira atsopano mukawapeza.

Pambuyo powonjezera mawu osakira ku kampeni yanu yotsatsa, muyeneranso kuyang'ana pa mawu anu osaka. Tsambali likupatsani zambiri pazomwe anthu akufufuza. Mawu osakirawa atha kugwiritsidwa ntchito limodzi ndi mawu osakira kuti mupeze masanjidwe apamwamba kwambiri. Mutha kuwonjezeranso kusaka kokhudzana ndi mawu anu osafunikira. Izi ndi njira zabwino zowunikira omvera oyenera pabizinesi yanu. Ngati mukufuna kuchita bwino mu Adwords, musaiwale kugwiritsa ntchito mawu osakira.

Zosankha zotsatsa

Pali zosankha zambiri zamakampeni a Adwords. Kutsatsa pamanja ndikwabwino kwa otsatsa omwe ali ndi bajeti yochepa omwe akufuna kukulitsa kuwonekera kwamtundu wawo ndikuyang'ana kwambiri zosintha.. Kutsatsa zomwe mukufuna ndi njira yabwino kwa otsatsa omwe akufuna kuwonjezera kuchuluka kwa magalimoto awo komanso kuzindikira kwamtundu wawo. Choyipa cha mtundu uwu wa njira zotsatsa ndikuti chitha kutenga nthawi ndipo sizothandiza ngati kubwereketsa pawokha.. Komabe, ikadali njira yabwino kwa otsatsa omwe akufuna kukulitsa kuwonekera kwamtundu ndikuwonjezera kutembenuka.

Kutsatsa pamanja kumaphatikizapo kusintha mabidi pamanja kapena kukhazikitsa mabidi ambiri. Njirayi imagwiritsidwa ntchito bwino ndikutsata kutembenuka ndipo imapereka ROI yapamwamba. Komabe, zimafuna kuti wogwiritsa ntchito asankhe yekha zochita. Kutsatsa pamanja sikungakhale kothandiza ngati njira zina zotsatsa, kotero onetsetsani kuti mukuwerenga mawu ndi zikhalidwe musanasankhe njira iyi. Mukasankha njira yomwe ikuyenerani inu bwino, mutha kuyamba kugwiritsa ntchito njira zosiyanasiyana zoyitanitsa ma Adwords.

Google imapereka njira zingapo zopangira ma Adwords. Njira yosasinthika imadziwika kuti Broad Match. Njira iyi imawonetsa kutsatsa kwanu kwa anthu omwe akufunafuna mawu osakira omwe mwasankha. Imawonetsanso zotsatsa zomwe zimagwirizana ndi mawu ofanana ndi kusaka kofananira. Ndi chisankho chabwino pamalonda otsika mtengo, koma zingakuwonongereni ndalama zambiri. Mukhozanso kusankha kutsatsa paziganizo zodziwika bwino, omwe ndi omwe ali ndi dzina la kampani yanu kapena dzina lapadera lazogulitsa. Otsatsa ambiri amatsutsana ngati akuyenera kuyitanitsa kapena ayi, popeza kuyitanitsa mawu achilengedwe nthawi zambiri kumawoneka ngati kuwononga ndalama.

Kutsatsa paotomatiki ndiyo njira yabwino kwambiri yosinthira mabizinesi. Ubwino wa njirayi ndikuti mutha kukhathamiritsa makampeni anu kuti mupange kudina kwakukulu. Kutsatsa pamanja kumatenga nthawi yambiri ndipo kumafuna kuti musinthe pafupipafupi. Kutsatsa pamanja kumakupatsani mwayi wowongolera komanso kusintha makonda anu, ndipo imalola kugwiritsa ntchito omvera enieni, malo, ndi makonzedwe a Tsiku ndi Ola. Mwambiri, pali 3 zotsatsa za Google: Kutsatsa pamanja ndi kuyitanitsa zokha.

Bajeti

Imodzi mwa njira zothandiza kwambiri zolimbikitsira webusaitiyi ndi Adwords. Pulogalamuyi imakupatsani mwayi wofikira anthu ambiri omwe amapezeka pa intaneti. Komabe, kupanga bajeti ya Adwords kungakhale kovuta. Muyenera kumvetsetsa kaye momwe zimagwirira ntchito. Kutengera zolinga zabizinesi yanu, mutha kugwiritsa ntchito ndalama zina pakudina kulikonse kapena malingaliro. Tiyeni uku, mutha kukhala otsimikiza kuti zotsatsa zanu zipeza mawonekedwe oyenera.

Chimodzi mwazinthu zofunika kwambiri kuziganizira popanga bajeti ya Adwords ndikukumbukira ROI. Ngati kampeni yanu ili ndi malire ndi bajeti yanu, simudzapeza kudina kochulukira momwe mungafune. Muyenera kudikirira mpaka mutakhala ndi ndalama zambiri musanayambe kukulitsa malonda anu. Komanso, musaiwale kuyang'anitsitsa zochitika. Mwachitsanzo, mukakhala ndi chinthu chomwe chikugulitsidwa bwino, mumatha kupeza malonda pamasiku kapena nthawi zina.

Muyeneranso kumvetsetsa kuti bajeti yanu ipitilira mpaka pano. Ngati mukuyang'ana omvera ochepa, bajeti yanu ikhoza kutha msanga. Pamenepa, muyenera kutsitsa zotsatsa zanu kuti mupeze zambiri komanso ma CPA. Komabe, izi zichepetsa momwe mulili pazotsatira za injini zosakira. Izi ndi zabwino chifukwa kusintha kwa malo kungatanthauze kusintha kwa kutembenuka mtima. Ngati mukugwiritsa ntchito ndalama zambiri pa Adwords, ikhoza kulipira pamapeto pake.

Ngakhale otsatsa ambiri anzeru amadalirabe Google ngati njira yofunikira, otsatsa akutembenukira kumapulatifomu ena monga Facebook ndi Instagram kuti afikire makasitomala atsopano. Mpikisanowu ndi woopsa, koma mudzatha kupikisana ndi anyamata akuluakulu. Choncho, chinsinsi ndi kupeza mawu ofunikira ndikugwiritsa ntchito ndalama zanu mwanzeru. Pamene mukukonzekera bajeti yanu, musaiwale kuganizira mbali zosiyanasiyana za kampeni yanu.

Pokonzekera bajeti yanu ya tsiku ndi tsiku, onetsetsani kuti muphatikizepo malire a ndalama zomwe mumawononga pakutsatsa kwa Google. Adwords adzawonetsa a “Zochepa ndi Bajeti” meseji patsamba lachitetezo cha kampeni yanu. Pafupi ndi uthenga uwu, mudzawona chizindikiro cha bar graph. Pafupi ndi izo, mudzawona bajeti yatsiku ndi tsiku ndi akaunti yomwe mwapereka pa kampeniyi. Ndiye, mukhoza kusintha bajeti yanu ngati pakufunika.

Pali mitundu yambiri yotsatsa yomwe mutha kuyika mu Adwords. Zotsatsa zamtunduwu zimakhala ndi ndalama zosiyanasiyana komanso CPC. Kumvetsetsa tanthauzo la zinthuzi kudzakuthandizani kusankha malonda abwino kwambiri oti muyike. Mufunanso kuwonetsetsa kuti mukugwiritsa ntchito malonda apamwamba, zomwe ndi zabwino kwa bizinesi yanu. Ichi ndi chinsinsi cha kupambana! M'nkhaniyi, muphunzira momwe mungasankhire bwino kampeni ya AdWords patsamba lanu.

Kutsatsa

Chinsinsi cha kutsatsa kolipira bwino ndikuwunika mosalekeza ndikuwongolera kampeni yanu. Ndikofunikira kuonetsetsa kuti mukulunjika mawu oyenera, zomwe zimagwirizana kwambiri ndi bizinesi yanu. Muyeneranso kuyang'anira ndikusintha kampeni yanu pafupipafupi, ngati pakufunika, kuti mukwaniritse zotsatira zanu. Malinga ndi Weslee Clyde, katswiri wotsatsa malonda ndi New Breed, ndikofunikira kuyang'ana zomwe kasitomala wanu wakumana nazo, ndi kusintha malonda anu ngati pakufunika.

Pali njira zingapo zowonjezerera zotsatsa zanu, kuchokera pamanja kupita ku makina. Njira zotsatsa zodzipangira zokha zimafuna kukulitsa magwiridwe antchito a malonda anu. Izi zikuphatikiza kulunjika pamtengo woyenera pakudina kulikonse, mtengo pakuchitapo kanthu, ndi kubweza chandamale pakugwiritsa ntchito malonda. Koma ngakhale mukugwiritsa ntchito njira yodzipangira yokha, ndikofunikira kukumbukira kuti Google imakhazikitsa zotsatsa zake pazomwe zidachitika kale, kotero mufuna kusintha mitengo yanu pamanja ngati zochitika zaposachedwa kapena zosintha mubizinesi yanu zikufunika.

Mtengo pakudina kapena CPC, amatchedwanso PPC, ndi imodzi mwazinthu zodziwika bwino komanso zothandiza pakutsatsa pa Google's Adwords. Njirayi ndiyothandiza kwambiri ngati mukuyang'ana gulu linalake la makasitomala ndipo musayembekezere kulandira kuchuluka kwa magalimoto tsiku lililonse.. Koma ngati mukukonzekera kuyendetsa magalimoto ambiri, njira iyi si njira yabwino. Njira ina ndi CPM kapena mtengo pa mille. Zotsatsa za CPM zimawonetsedwa pafupipafupi pamawebusayiti ogwirizana omwe amawonetsa zotsatsa za AdSense.

CPC kapena Chuma Chowonjezera Pa Dinani ndi njira ina yofunika kuiganizira. Njirayi ndi yolunjika kwa otsatsa omwe safuna kusiya ulamuliro wawo. Ndi kuyitanitsa pamanja CPC, mutha kukhazikitsa mulingo wa CPC pamanja ndipo sichidutsa 30%. Mosiyana ndi njira yapitayi, ECPC ili ndi CPC yapamwamba kuposa CPC yamanja, koma Google ikuyeserabe kusunga CPC wamba pansi pa mtengo wapamwamba. Itha kukulitsanso kutembenuka kwanu ndikuwongolera ndalama zanu.

Kuwonjezera pa CPC, mbali ina yofunika yotsatsa malonda olipira ndikuyitanitsa mawu osakira. Kutsatsa ndi ndalama zomwe mukufuna kulipira pakudina kulikonse. Ngakhale kuti mtengo wapamwamba ndi wofunikira, sizikutsimikizira malo apamwamba patsamba loyamba. Ma algorithm a Google amaganizira zinthu zingapo posankha malo amalonda anu. Ma algorithm ake amaphatikizanso kuchuluka kwa mawu anu osakira. Ngakhale kutsatsa kwapamwamba sikungakutsimikizireni malo apamwamba mu SERP, izo ndithudi kusintha mwayi wanu kupeza pitani pa malonda anu.

Zotsatira zabwino

Magoli abwino (amadziwikanso kuti QS) ndichinthu chofunikira kwambiri kuchiganizira mukamagwiritsa ntchito kampeni ya Adwords. Zimakhudza mwachindunji mtengo wodulitsa ndikuyika malonda anu. Ngakhale kukhathamiritsa kwa QS kungakhale kovuta, ndikofunikira kuti kampeni yopambana. Komabe, zinthu zina zili pamwamba pa woyang'anira akaunti. Mwachitsanzo, tsamba lofikira lidzafunika kuwongolera ndi IT, kupanga, ndi chitukuko. Ndikofunikiranso kukumbukira kuti pali zinthu zina zambiri zomwe zimapangitsa kuti QA ikhale.

Makhalidwe abwino ndi kuchuluka kwa zinthu zitatu zomwe zimatsimikizira kuchuluka kwa Ad. Kupambana kwakukulu kumatanthauza kuti malondawo ndi ofunika kwambiri ndipo adzateteza malo abwino a SERP ndikukopa anthu ambiri. Mu AdWords, kuchuluka kwabwino kumatengera zinthu zingapo, koma chinthu chofunikira kwambiri ndi CTR. Ngati mukufuna kupeza chigoli chapamwamba, pali maupangiri angapo owongolera CTR yanu.

Kuchulukitsa kuchuluka kwa mawu osakira kumatha kusintha zomwe mumagawana ndikuchepetsa mtengo wanu pakadina. Mu Adwords, ndikofunikira kulabadira malipoti a mawu osakira kuti muwone zomwe mungachite kuti muwonjezere mphambu yanu. Ngati mawu osakira ali ndi QS yotsika, ndikofunikira kupanga zosintha pazotsatsa. Kupambana kwabwino ndikofunikira pakuchita bwino kwa kampeni yanu yotsatsa. Mukamakopera mawu osakira ad copy, mutha kukhathamiritsa malonda anu kuti mukope anthu ambiri ndikuwonjezera kuchuluka kwanu.

Kuwonjezera pa kukonza CTR, zotsatira zabwino zidzakulitsa zotsatsa zanu’ pa Google. Malonda okhala ndi QS yapamwamba adzawonetsedwa pamwamba pa tsamba lazotsatira. Ndipo, kumene, QS yapamwamba idzapangitsa CPC yapamwamba komanso kuyika bwino. Ndipo apa ndipamene Siteimprove imabwera. Mutha kusanthula mozama za kampeni yanu yotsatsa’ zabwino kudzera patsamba lawo.

Kufunika ndi chinthu china chomwe chimathandizira kukulitsa QS. Mawu osakira ayenera kukhala okhudzana ndi zomwe zili patsamba lanu, ndipo ayenera kukhala okopa mokwanira kuti asunge chidwi cha wogwiritsa ntchito. Mawu osakira oyenera ayenera kuphatikizidwa mukope lazotsatsa ndi tsamba lofikira. Ngati mawu anu osakira akugwirizana ndi zomwe zili patsamba lanu, Malonda anu awonetsedwa kwa ogwiritsa ntchito omwe ali oyenera kwambiri. Izi ndizofunikira pamakampeni apamwamba kwambiri otsatsa.

Mtengo pa dinani

Pali zinthu zingapo zomwe zimakhudza mtengo pakudina, kuphatikiza bizinesi yomwe muli nayo komanso mtundu wazinthu kapena ntchito zomwe mumapereka. ROI ya kampani yanu iyenera kuganiziridwa, nawonso. Ngakhale mafakitale ena angakwanitse kulipira CPC yapamwamba, ena sangathe. Kugwiritsa ntchito mtengo pakudina kulikonse kukuthandizani kudziwa CPC yabwino kwambiri pabizinesi yanu. Zimenezi zingakhale zothandiza pazifukwa zosiyanasiyana, kuphatikiza kukhathamiritsa kampeni yanu yotsatsa.

Chinthu choyamba chomwe chimatsimikizira mtengo wanu pakudina kulikonse ndi mtundu wa chinthu kapena ntchito yomwe mukutsatsa. Zogulitsa ndi ntchito zotsika mtengo zitha kukopa anthu ambiri kudina, motero adzafunika CPC yapamwamba. Mwachitsanzo, ngati katundu wanu ndalama $20, mukufuna kudya $20 paliponse. Izi zikutanthauza kuti malonda anu adzakudyerani ndalama $4,000, koma akhoza kubweretsa $20,000.

Chotsatira choyenera kuganizira ndi kutembenuka mtima. Nthawi zambiri, kuposa CPC, kutembenuka kwapamwamba. Mwamwayi, Google's Enhanced CPC bid optimization imangosintha zotsatsa zanu kutengera zotsatira, kuti bajeti yanu isawonongeke. Pafupifupi CPC ya Adwords ndi $2.68. Nambala iyi ikhoza kukhala yokwera kwambiri ngati mukuyang'ana mawu osakira opikisana kwambiri.

Kusankha mawu osakira opikisana nawonso ndikofunikira. Mwachitsanzo, mtengo pakudina kulikonse kwa mawu osakira amchira wautali ukhoza kukhala wotsika kuposa mawu osasinthika komanso ofananira. Mawu osakira amchira wautali wampikisano wocheperako amayimira zomwe munthu akufuna ndipo ndi otsika mtengo kuposa mawu osasinthika komanso ofananira.. Kugwiritsa ntchito mawu osakira amchira wautali kukuthandizani kuti mukweze bwino ndikuchepetsa CPC yanu. Kuwonjezera pa mawu ofunika otsika mtengo, muyenera kulabadiranso mawu osakira omwe ali ndi mavoliyumu ambiri osakira.

Pomwe AdWords imatha kutumiza alendo kutsamba lanu, zili ndi inu kusintha kudina uku kukhala madola. Kuchita izi, muyenera kupanga masamba ofikira osinthika komanso Magulu Otsatsa omwe amagwirizana ndi masamba enaake. Kuti mupindule kwambiri ndi kampeni yanu yotsatsa, muyenera kugulitsa zinthu zokwanira kulipira ndalama zanu. Kuonetsetsa kuti muli ndi chiwongola dzanja chapamwamba chotheka, muyenera kupanga masamba ofikira omwe ali atsatanetsatane komanso osasinthasintha.

Kapangidwe ka kampeni

Kuti mupeze zidziwitso zomwe mungachite kuchokera ku kampeni yanu, muyenera kukhazikitsa dongosolo la kampeni. Mapangidwewa akuphatikiza magulu otsatsa ndi kukopera kotsatsa, kotero kuti mutha kulunjika mawu ofunikira. Kwa gulu lirilonse, muyenera kupanga mitundu ingapo yamakope omwewo. Ngati mukuyang'ana mawu osakira angapo okhala ndi mawu ofanana, pangani makampeni osiyana pagulu lililonse. Onetsetsani kuti gulu lililonse lotsatsa likugwirizana ndi cholinga china cha kampeni.

Kapangidwe ka kampeni yamakampeni a Adwords atha kukuthandizani kupeza ROI yabwinoko. Zidzakupangitsani kukhala kosavuta kuti musamalire akaunti yanu. Mutha kupanga magulu ndikuwapatsa bajeti. Kuchuluka kwamakampeni kumadalira zolinga zanu zamabizinesi komanso luso lowongolera nthawi. Mutha kupanganso makampeni angapo amitundu yosiyanasiyana yazinthu. Mwachidule, dongosolo la kampeni ndilofunika kukhala nalo pakutsatsa pa intaneti. Mosasamala mtundu wabizinesi yanu, pali zabwino zambiri zogwiritsira ntchito mtundu uwu wa mapangidwe.

Mukakhazikitsa dongosolo la kampeni, yakwana nthawi yoti mutchule kampeni. Dzina lanu lachitukuko likhazikitsa maziko a kusefa ndi kukonza. Dzinali liyenera kukhala ndi magawo ofunikira, monga mtundu wa kampeni, malo, chipangizo, ndi zina zotero. Tiyeni uku, mutha kuwona kuti ndi mbali ziti za kampeni yanu zomwe zimagwirizana kwambiri ndi bizinesi yanu. Kuphatikiza pa kutchula kampeni yanu, onetsetsani kuti muli ndi magawo ofunikira, monga chinthu kapena ntchito yomwe mukugulitsa.

Kusankha mawu osakira abizinesi yanu ndikofunikira kuti mupeze zotsatira zabwino kuchokera ku kampeni yanu ya AdWords. Mawu abwino ofunikira ndi omwe ali ndi voliyumu yosaka kwambiri komanso mpikisano wochepa. Mawu ofunika omwe ali ndi mpikisano wapamwamba ndi chisankho chabwino, koma imodzi yokhala ndi mawu ochepera osakira sangakupatseni zotsatira zomwe mukufuna. Ndikofunika kusankha mawu osakira omwe amawonetsa cholinga cha wogwiritsa ntchito. Apo ayi, malonda anu adzalephera kupanga kudina kokwanira.

Kuphatikiza pa mawu osakira, muyenera kusankhanso dongosolo la kampeni pazotsatsa zanu. Otsatsa ena amasankha kugawa kampeni yawo malinga ndi zaka. Pomwe ena amasankha kugawa kampeni yawo ndi zinthu, ena amapanga makampeni kutengera mtengo wamoyo wamakasitomala. Kwa mabizinesi olembetsa, dongosolo la kampeni likhoza kukhala lofunikira pakugulitsa kwanu. Muzochitika izi, ndikofunikira kupanga makampeni angapo kuti muwonetsetse kuti zotsatsa zanu zikuwonekera patsamba loyenera panthawi yoyenera.

Ngati mukuyang'ana kuti muwonjezere bajeti yanu yotsatsa, Adwords ndiye malo oyenera oyambira. Mutha kukhazikitsa makampeni angapo ndi Magulu Otsatsa ambiri ndi mawu osakira muakaunti yanu. Ndikosavuta kupanga Malonda angapo ndikusintha pambuyo pake. Koma musanatuluke ndi kampeni yanu ya AdWords, pali zinthu zingapo zomwe muyenera kudziwa. Malangizo otsatirawa adzakuthandizani kukulitsa kampeni yanu ya AdWords.

Mtengo pa dinani

Mtengo wa kudina kulikonse kwa malonda a AdWords umasiyanasiyana kutengera makampani, mankhwala, ndi omvera omwe akufuna. Ma CPC apamwamba kwambiri komanso otsika kwambiri amapezeka mwalamulo, zachipatala, ndi mafakitale ogulitsa ntchito. Zimatengera kuchuluka kwa ndalama zomwe mwatsatsa, mbiri yanu yabwino, ndi opikisana nawo’ ma bids ndi malonda. Nthawi zambiri, mungakhale mukulipira zochuluka kwambiri pakudina ngati sikunakhale kolunjika.

Mtengo pakudina kwa Adwords ukhoza kusiyanasiyana, makamaka kutengera mtundu wa mawu anu osakira, ad text, ndi tsamba lofikira. Ndi kukhathamiritsa mosamala, mutha kuchepetsa ndalama zanu ndikupanga ROI yokwanira. Koma palibe njira yamatsenga momwe mungachepetsere CPC yanu. Pali njira zingapo zochitira izo. Werengani kuti mudziwe zambiri za momwe mungakwaniritsire kampeni yanu ya Adwords. Gawo loyamba ndikusanthula deta yanu. Gwiritsani ntchito mtengo wa SECockpit wa CPC. Idzakupatsirani kufananiza kwamitundu yosiyanasiyana.

Nthawi zambiri, pafupifupi CPC ya Adwords pa intaneti yosaka ndi $2.32, koma zimasiyanasiyana ndi mafakitale. “Chitetezo cha kunyumba” imapanga kudina kopitilira kasanu kuposa “utoto.” Mu chitsanzo china, Harry's Shave Club idalipira $5.48 kungodina kulikonse ngakhale kukhala patsamba lachitatu lazotsatira. Zotsatira zake, kampaniyo inapeza $36,600. Ndi zimenezo, AdWords ndi ndalama zabwino kwambiri pabizinesi yanu yapaintaneti.

Zotsatira zabwino

Kupambana kwabwino ndi chinthu chomwe chimakhudza momwe malonda anu alili komanso mtengo wake. Mwachitsanzo, ngati mitundu iwiri ili ndi zotsatsa zofanana, yemwe ali ndi zigoli zapamwamba adzayikidwa pamalo #1, pamene winayo adzakhala m’malo #2. Nawa maupangiri okweza zigoli zanu. Kuti muwongolere zotsatira zanu, konzani tsamba lanu lofikira. Onetsetsani kuti malonda anu akugwirizana ndi gulu la mawu osakira omwe akulunjika.

Quality Score yanu ndi imodzi mwazinthu zofunika kwambiri zomwe Google imaganizira powerengera malo otsatsa anu pazotsatira. Mukakhala ndi chigoli chapamwamba, mutha kuyembekezera kulipira pang'ono podina. Magoli apamwamba, mbali inayi, adzakulanga. Kafukufuku waposachedwa wamaakaunti masauzande a PPC adawonetsa kuti malonda otsika a Quality Score amawononga ndalama zambiri 400% zambiri pakudina kulikonse kuposa zotsatsa zapamwamba. Chifukwa chake mphambu yapamwamba imatha kukupulumutsirani 50%.

Kukwera kwapamwamba kwapamwamba, malo otsatsa adzakhala apamwamba pazotsatira. Zotsatsa zokhala ndi Zigoli Zapamwamba zimawonekera kwambiri, zomwe zimapangitsa kuti pakhale mitengo yotsika kwambiri komanso matembenuzidwe apamwamba. Komanso, Google imapereka mphotho kwa akatswiri olemba zotsatsa powonetsetsa kuti zotsatsa zawo ndizambiri. Kuchulukitsa Score yanu sikungowonjezera kupambana kwanu kwa kampeni, zidzachepetsanso ndalama zanu.

Kutsatsa

Ngati ndinu control freak, mungakonde Adwords. Zimakuthandizani kudziwa nthawi, ku, zingati, ndi kwa amene mudzawatsatsa. Mutha kulunjika makasitomala anu mwanzeru ndikuwonetsetsa kuti malonda anu akuwonekera pazotsatira zingapo zoyambirira. Muthanso kuwongolera kuyitanitsa ndikukhala patsogolo pa mpikisano wanu pankhondo yotsatsa. Limbikitsani mawu ofunikira kuti muthe kudina kwambiri ndikuwonjezera ROI yanu.

Mtengo Pa Dinani (Zamgululi) kuyitanitsa ndi njira yodziwika kwambiri yomwe otsatsa amagwiritsa ntchito pamakampeni awo a Adwords. Ndi njira iyi, otsatsa amazindikira kuchuluka kwa momwe angalipire pakadina, kapena “dinani”. Izi zimatengedwa ngati njira yokhazikika yoperekera ndalama, koma pali ena angapo. Phunzirani momwe mungagwiritsire ntchito kuyitanitsa kwa CPC kuti muwongolere bajeti yanu yotsatsa. Potsatira malangizowa, mukhoza kuwonjezera kubweza kwanu pa ndalama (MFUMU) ndi kuonjezera kusinthika kwanu.

Kutsatsa pa Adwords ndi njira yovuta kwambiri. Kampeni yanu ya Adwords yokhazikika kwambiri, mwatsatanetsatane kukhathamiritsa malonda anu kungakhale. Mutha kugwiritsa ntchito zosintha zamabizinesi kutsata madera kapena nthawi zatsiku. Kugwiritsa ntchito zosintha zamabizinesi ndi njira yabwino yowonjezerera kudina kwanu popanda kuphwanya banki. Pali njira zambiri zosinthira makonda anu, koma mfundo yofunikira ndikukhazikitsa kuchuluka kwa mawu osakira omwe mukufuna kutsata.

Mtengo pa kutembenuka

Chimodzi mwazinthu zofunika kwambiri pakutsatsa pa intaneti ndi mtengo pakutembenuka. CPC yapamwamba imatanthauza kutembenuka kwakukulu. Kuti mupeze kutembenuka kwabwino kwambiri, lingalirani za Google Enhanced CPC bid optimization, zomwe zimangosintha kutsatsa kwanu kutengera zotsatira. Izi ndizothandiza kwambiri pamawu osakira a niche ndipo zimakuthandizani kuti muwonjezere bajeti yanu. Monga za 2016, mtengo wapakati pa kutembenuka ndi $2.68. Komabe, muyenera kukumbukira kuti si muyeso wangwiro. Ndichizindikiro chabwino cha zomwe muyenera kugwiritsa ntchito pa Adwords.

Mtengo wotembenuka mu Adwords umadalira zinthu zingapo, kuphatikizapo mawu ofunika, ad text, ndi tsamba lofikira. Mwambiri, CTR yapamwamba imawonetsa kuti malonda anu ndi ofunikira komanso ogwira mtima. Gwiritsani ntchito Google Sheet kuti muwone mitengo yanu yotembenuka. Ndikofunikira kwambiri malonda anu, kutsika kwa CPC. Tiyeni uku, mukhoza kuyeza kubwerera kwa ndalama. Kugwiritsa ntchito njirayi kudzakuthandizani kumvetsetsa ndalama zomwe mumawononga ndikuwona ngati mungathe kuchepetsa ndalama zomwe mumawononga.

Kuganiziranso kwina kofunikira ndi kuchuluka kwa anthu. Popeza anthu ambiri amagwiritsa ntchito mafoni kufufuza intaneti, muyenera kugawa zambiri za bajeti yanu pazosaka zam'manja. Apo ayi, mukhoza kuwononga ndalama pa magalimoto osayenera. Ndikofunikira kupanga zotsatsa zomwe zimakopa ogwiritsa ntchito mafoni kuti muwonjezere phindu lanu kuchokera ku Adwords. Ngati simukudziwa omvera anu, simungathe kuwatsata bwino. Muyenera kuganizira za kuchuluka kwa anthu posankha mawu osakira agulu lanu lazotsatsa.

Cholinga cha kampeni

Mutha kukhazikitsa cholinga cha kampeni ya akaunti yanu ya Adwords kutengera kuchuluka kwa zosintha zomwe mukufuna kukwaniritsa. Metric iyi imapezeka mosavuta mugawo la kukhathamiritsa kwa dashboard ya kampeni. Mutha kusankha pazosankha zingapo popanga cholinga cha kampeni. Zosankha zina ndi monga kutembenuza alendo, kukulitsa mtengo wotembenuka, kuonjezera kudina-kudutsa, kapena kugawana mawonekedwe. Izi zonse ndi zolinga zotheka kampeni ndipo akhoza makonda malinga ndi zosowa zanu.

Cholinga cha kampeni ndi chimodzi mwazinthu zofunika kwambiri pamakampeni a Google Ads. Zimakuthandizani kuzindikira zomwe mukufuna kuti kampeni yanu ikhale yopambana. Ndikofunika kugwirizanitsa cholingacho ndi cholinga chanu chachikulu cha bizinesi. Mwachitsanzo, ngati mukufuna kuwonjezera malonda, muyenera kukhazikitsa cholinga choyendetsa traffic traffic. Mwa njira iyi, mutha kupanga kampeni yanu kuti mupeze ROI yomwe mukufuna. Mukangopanga cholinga, mukhoza kuyamba kupanga kampeni yanu.

Mutha kukhazikitsa zotsatsa zosiyanasiyana pazolinga zosiyanasiyana. Ngati mukufuna kukhathamiritsa zotsatsa zanu zochezera m'sitolo, khazikitsani zomwe mungabwereke pazinthu zonse za CampaignConversionGoal zomwe zili ndi gulu store_visit. Mukachita zimenezo, mutha kukulitsa zotsatsa zanu kuti musinthe. Muthanso kukhazikitsa gulu lazolinga ndikusintha mabizinesi awo moyenerera. Ngati mukufuna kukonza kampeni yanu yochezera sitolo, khazikitsani zomwe mungabwereke kuti zikhale zoona pa cholinga chilichonse.

Ngati mukuyesera kuyendetsa magalimoto kutsamba lanu, Adwords ikhoza kukuthandizani kuti muwonjezere kutembenuka kwanu. Kusaka kolipidwa kumeneku kumathamanga kwambiri kuposa kusaka kwachilengedwe ndipo kumatha kuchepetsa nthawi yomwe imatengera kuti muyambe kupanga magalimoto. Akagwiritsidwa ntchito moyenera, Kampeni za Adwords zitha kukuthandizani kudziwitsa anthu zamtundu wanu, onjezerani kuchuluka kwa anthu oyenerera patsamba lanu, ndikuwonetsetsa kuti mukukhalabe opikisana nawo patsamba lazotsatira za Google. Malinga ndi kafukufuku wa Google, zotsatsa zolipidwa zimachulukitsa mwayi woti wogwiritsa ntchito adina pamalonda achilengedwe.

Mtengo-pa-kudina (CPP) kuyitanitsa

Zamgululi (mtengo-pa-kudina) kuyitanitsa Adwords kumatsimikizira kuchuluka kwa otsatsa komwe angalipire pakadina kotsatsa. Kuchuluka kwa ndalama zomwe otsatsa amatsatsa kumatchedwa max bid. Zimazikidwa pa zinthu zitatu: kufunikira kwa mawu ofunikira, tsamba lofikira, ndi zinthu zomwe zikuchitika. Ndikofunika kukumbukira kuti kutsatsa kwakukulu sikutanthawuza kuti mupambana pamsika. Ngati mutha kukhathamiritsa zotsatsa zanu kuti zikhale zapamwamba za Quality Score ndi Ad Rank, mutha kuwonjezera ndalama zomwe mumawononga ndi AdWords.

Ngati simukutsimikiza za CPC yanu, mutha kugwiritsa ntchito chida cha SEMrush Keyword Magic kuti mudziwe CPC yanu yapakati. Ikuwonetsani mawu osakira ndi zosiyana zake, ndipo adzakuuzani CPC yawo wapakati. Mukakhala ndi lingaliro labwino la zomwe CPC ndi mawu anu ofunika, mukhoza kusankha CPC yodula ngati kuli kofunikira.

Mukamagwiritsa ntchito CPP pa Adwords, mutha kukhazikitsa max CPP bid pa liwu lililonse lachinsinsi ndi gulu la zotsatsa. Kuti mugwiritse ntchito izi, muyenera kukhazikitsa osachepera kuyimba ndi kumadula zipata. Call Metrics ili ndi tsamba lothandizira kukhazikitsa bid-per-call. Ndikoyeneranso kuyang'ana kuchuluka kwa adgroup yanu. Ndipo musaiwale kugwiritsa ntchito mawonekedwe a Call Extensions ngati alipo.

Kutsatsa kwamtengo-pa-click kwa Adwords ndiyo njira yabwino kwambiri yolimbikitsira tsamba lawebusayiti. Sikuti kungowonjezera bajeti yanu, komanso kuwonjezera kutembenuka kwanu. Mutha kugwiritsa ntchito njira zosiyanasiyana zoyitanitsa za CPC, kuphatikiza kutembenuka ndi kuyitanitsa PPC. Pokhazikitsa max CPC, mutha kukulitsa kudina kwanu kutengera kukula kwa bajeti yanu.

Njira imodzi yowonjezerera CPC yanu ndikugwiritsa ntchito zotsatsa. Mutha kuwonjezera kuchuluka kwa otembenuka poyang'ana anthu ena omwe ali ndi malonda oyenera. Kuwonjezera pa kugwiritsa ntchito CPC yoyenera, mutha kugwiritsanso ntchito chida cha Keyword Magic kuti mupeze mawu osakira amchira wautali. Chida ichi chikuthandizani kuti muchepetse mawu osaka. Ndiye, kuphatikiza angapo a iwo mu gulu loyenera malonda.

Zotsatira zabwino

Kuti mupeze zotsatira zabwino kwambiri za kampeni yanu ya Adwords, muyenera kukhathamiritsa kukopera kwa malonda. Onetsetsani kuti ikugwirizana ndi mawu osakira omwe mukutsatsa. Zomwe zili muzotsatsa zotsatsa ziyenera kukhala zofunikira komanso zodziwitsa. Kuphatikiza apo, gulu lotsatsa lomwe mudapanga liyenera kukhala ndi mawu osakira “zolembera za buluu.” Zomwe zili patsamba lofikira ziyenera kupereka zambiri zomwe malonda anu akuyesera kukupatsani.

Kupambana kwanu kumatsimikiziridwa ndi zinthu zitatu: chiyembekezero cha clickthrough (Mtengo CTR), kufunika kwa malonda, ndi zochitika za tsamba lofikira. CTR imayesedwa potengera mbiri yakale kuchokera ku zotsatsa pogwiritsa ntchito mawu osakira omwe mwasankha. CTR yapamwamba imasonyeza kuti malonda anu ndi ofunika kwa omvera anu. Ngati sichoncho, malonda anu adzalandira mphambu yotsika. Ngati CTR yanu yotsatsa ili yotsika, onetsetsani kuti mwasintha mawu otsatsa anu moyenera.

Monga mwina mwaganizira, kuchuluka kwa malonda anu kumatsimikizira kuti ndi ndalama zingati pakudina kulikonse. Malonda anu awoneka patsamba loyamba lazotsatira ngati mulingo wanu uli wapamwamba. Kukwera kwa mphambu, mtengo wotsatsa wanu udzakhala wotsika. Kuti muwonjezere Score Yanu Yabwino, muyenera kuwonetsetsa kuti mukukweza tsamba lanu lofikira ndi mawu osakira. Izi zikutanthauza kuwonetsetsa kuti zomwe zili patsamba lanu ndizogwirizana ndi gulu la mawu osakira.

Malonda anu ndi mawu osakira ayenera kulumikizana. CTR yotsika ndiyo njira yoyipa kwambiri yopititsira patsogolo kuchuluka kwanu. Ndikofunika kuwonetsetsa kuti muli ndi tsamba lofikira la mawu aliwonse ofunika omwe ali otsika mu CTR. Kutsatsa kuli bwinoko, mwachiwonekere omvera adzadina pa izo. Koma sikokwanira kupanga zinthu zazikulu. Malonda anu ayenera kukhala okopa komanso okopa.

Quality Score for Adwords ndi nambala yomwe imawerengedwa kutengera zomwe zili patsamba lanu komanso zotsatsa zomwe mumatumiza.. Zigoli zambiri zikutanthauza kuti malonda anu aziwoneka apamwamba pazotsatira. Izi zitha kukulitsa kupambana kwa kampeni yanu ndikuchepetsa mtengo wanu. Kupeza bwino kumawononga bizinesi yanu. Popanga zotsatsa zanu kukhala zogwirizana kwambiri, mutha kugonjetsa omwe akupikisana nawo ndikukweza mphambu yanu kupita kumwamba. Mutha kukonza za Quality Score yanu polemba ntchito katswiri wolemba zotsatsa.

Tsamba lofikira

Ndikofunikira kwambiri kupanga tsamba lofikira la Adwords kuti mupeze mitengo yabwino yosinthira. AdWords imakulolani kuti mupange makampeni otsatsa kutengera mawu osakira, koma tsamba lofikira lidzakulitsa matembenuzidwe anu. Onetsetsani kuti tsamba lanu lofikira lili ndi zambiri zothandiza ndipo likugwirizana ndi tsamba lanu lonse. Komanso, muyenera kupewa kukopera-kumata zomwezo komanso mauthenga monga omwe akupikisana nawo '.

Choyamba, muyenera kuwonetsetsa kuti tsamba lanu lofikira ndilokongoletsedwa ndi SEO. Mutha kuchita izi mosavuta pogwiritsa ntchito kukoka ndikugwetsa. Onetsetsani kuti zomwe zili patsamba lanu ndizogwirizana ndi malonda anu ndipo ndizosavuta kuti alendo aziyenda. Mutha kugwiritsa ntchito zida monga SeedProd kuti mupange tsamba labwino kwambiri lofikira bizinesi yanu. Chida ichi chimaperekanso mkonzi wa kukokera-kugwetsa, zomwe zingapangitse tsamba lanu lofikira kukhala losavuta kupanga.

Kupatula kukhala mawu achinsinsi, tsamba lanu lofikira liyenera kukhala ndi kopi yokakamiza yomwe imapangitsa alendo kuchitapo kanthu. Kope lanu liyeneranso kukhala losavuta kuwerenga ndi kumvetsetsa. Gwiritsani ntchito mitu kuti musavutike powerenga komanso kuti muwonetse mfundo zofunika kwambiri. Iyeneranso kukhala yosangalatsa kukopa owerenga kuti awerenge zambiri. Muyeneranso kufotokoza zambiri za malonda anu kapena ntchito yanu kuti mupangitse alendo kukhala ndi chidwi chogula. Ndikofunikira kuphatikiza ulalo kutsamba lanu, koma musapitirire.

Tsamba lofikira lopangidwa bwino lidzakulitsa chiwongola dzanja chanu. Komanso, zidzakuthandizaninso kuchepetsa mtengo wanu pa kugula. Mukamagwiritsa ntchito tsamba labwino lofikira, mutha kuyembekezera kulandira kuchuluka kwa magalimoto kuchokera kumainjini osakira. Njira yabwino yopangira tsamba lofikira logwira mtima ndikusanthula mawu anu osakira ndikusankha mndandanda wa mawu osakira. Mutha kugwiritsanso ntchito zida monga Semrush, Serpstat ndi Google Keyword Planner kuti akuthandizeni kufufuza mawu osakira.

Tsamba lanu lofikira liyenera kukhala ndi mutu wosangalatsa. Ichi ndiye chinthu chofunikira kwambiri pakujambula. Kumbukirani, owerengeka ochepa chabe amene angawerenge buku lanu lonse, kotero iyenera kukankhira zopereka zanu ndikuyankha zomwe zimatchedwa “Ndiye?” funso. Izi zidzakupangitsani kukhala kosavuta kuti musinthe magalimoto kukhala malonda. Ngati mukulitsa tsamba lanu lofikira, zidzakhala ndi zotsatira zabwino pa akaunti yanu ya Google Ads ndikuwonjezera kuchuluka kwa otembenuka.

Kafukufuku wa mawu ofunika

Kufufuza kwa mawu osakira ndi gawo lofunikira pakutsatsa, makamaka ngati mukuyambitsa tsamba latsopano kapena mankhwala. Zikuthandizani kudziwa mawu osakira omwe makasitomala anu akufuna. Mutha kuchita kafukufuku wamawu osakira pogwiritsa ntchito zida zaulere monga chokonzera mawu a Google, yomwe imayerekeza kuchuluka kwakusaka pamwezi ndikuwunika zomwe zikuchitika munthawi yeniyeni. Okonza mawu ofunikira amakuwonetsanso mawu ofunikira, mawu osaka kwambiri, ndi mitu yomwe ikukwera kapena yomwe ikuyenda. Nazi njira zingapo zopangira kafukufuku wa mawu osakira pa kampeni yanu ya AdWords.

Njira ina yabwino yofufuzira mawu osakira ndikugwiritsa ntchito chida ngati SEMRush, zomwe zimakupatsani mawu achinsinsi kuchokera ku Google Adwords. Ndizothandiza makamaka ngati mukufuna kuwona zomwe mpikisano wanu ukuyitanitsa. Keyword Spy ndi SpyFu ndi zosankha zabwino pakufufuza kwa mpikisano, koma amangokupatsani deta yaku US ndi UK, ndipo dziko la Ireland silili ndi mayiko awiriwa. Ngati mukugulitsa malonda kapena ntchito ku Ireland, muyenera kuyang'ana pa mawu osakira omwe ali okhudzana ndi dera lanu.

Mukasankha mawu ofunika a mbewu, muyenera kulikulitsa kukhala mndandanda wamtundu wapamwamba wa mawu osakira. Kumbukirani kuti omvera anu adzagwiritsa ntchito mawu osakira kuti apeze mayankho, ndipo chidziwitsochi ndi chamtengo wapatali. Kupeza zomwe zili patsogolo pa makasitomala omwe angakhale nawo pomwe akufunafuna mayankho kumatha kukulitsa kuchuluka kwa magalimoto anu. Mukatsitsa mndandanda wambewu zanu, mutha kuyambitsa kampeni yanu yosaka ndi kampeni ya adwords patsamba lanu.

Gawo lofunikira pakufufuza kwa mawu osakira a Adwords ndikudziwitsa omvera anu ndikupeza mawu osakira omwe amayang'ana omvera anu.. Kufufuza kwa mawu osakira ndi njira yabwino kwambiri yopezera mawu ofunikira. Chida cha mawu achinsinsi cha Google chingakuthandizeni kuchita izi, monga angalipire zida monga Ahrefs. Kugwiritsa ntchito zida izi kumakupatsani mwayi wopanga mndandanda wamawu ofunikira ndikuyesa kuchuluka kwakusaka kwawo. Pochita izi, mutha kupeza mawu osakira opindulitsa patsamba lanu, ndikukulitsa masanjidwe a injini zosakira patsamba lanu.

Mukangochepetsa mawu osakira omwe mukufuna, mutha kugwiritsa ntchito Google Keyword Planner ndi zida zina kuti mupeze mawu ofanana. Ndikofunikira kumvetsetsa omvera anu komanso momwe mungapangire kampeni yanu kuti igwirizane ndi zosowa zawo. Gwiritsani ntchito zidazo kuti mupeze mawu osakira omwe omvera anu akufufuza kenako pangani gulu la mawu osakira potengera izi.. Kugwiritsa ntchito Google Keyword Planner ndikoyambira bwino, koma simungakhale ndi mawu osakira ambiri.

Mutha kupanga makampeni angapo mu akaunti yanu ya AdWords ndikugwiritsa ntchito mawu osakira osiyanasiyana, malonda, ndi magulu otsatsa kuti akwaniritse omvera anu. Cholinga chachikulu ndikusinthira kudina uku kukhala malonda. Koma musanayambe kupanga ndi kutumiza makampeni anu, pali zinthu zingapo zomwe muyenera kudziwa. Kuti muwonjezere kampeni yanu ya Adwords, onetsetsani kutsatira malangizo otsatirawa. Kuphatikiza pa kufufuza kwa mawu osakira ndi kukopera kotsatsa, muyeneranso kuyang'anira kuchuluka kwa kampeni yanu.

Kafukufuku wa mawu ofunika

Musanayambe kulimbikitsa malonda kapena ntchito zanu, muyenera kuchita kafukufuku wa mawu osakira. Kufufuza kwa mawu osakira ndi njira yodziwira misika yopindulitsa ndi zomwe mukufuna kufufuza. Mawu osakira amakuthandizani kupeza ziwerengero za ogwiritsa ntchito intaneti. Kuti musankhe mawu osakira ofunikira pamakampeni anu otsatsa, muyenera kugwiritsa ntchito chida chachinsinsi cha Google. Kugwiritsa ntchito chida ichi kukuthandizani kupeza mawu ogwirizana ndi zomwe mukugulitsa kapena ntchito yanu komanso zomwe zingakope chidwi cha omwe ali ndi chidwi ndi malonda kapena ntchito yanu..

Kuti mupeze mawu osakira omwe angakope makasitomala omwe mukufuna, yesani kuganizira zomwe kasitomala wanu wabwino akufuna. Mwachitsanzo, wopanga logo angakhale akufufuza kampani yokonza mapulani ndi mtengo wake. Izi zikuthandizani kudziwa bajeti yoyenera ya mawu achinsinsi a AdWords. Ngati wogula akufunafuna chizindikiro, Mwachitsanzo, mungafune kuyang'ana pa mawu ofunika awa. Komabe, mtundu uwu wa mawu osakira siwopindulitsa ngati njira zina ziwirizi.

Mukhozanso kugwiritsa ntchito mawu osakira. Nthawi zambiri anthu amagwiritsa ntchito mawu m'malo mwa liwu limodzi. Tiyeni uku, amatha kulunjika kwa omvera omwewo. Ndiye, akapeza chimene akufuna, amatha kuwafikira mosavuta. Mukakhala ndi mndandanda wa mawu osakira, mutha kuyamba kulemba zomwe zili patsamba lino. Kufufuza kwa mawu osakira ndikofunikira kwambiri pakukweza masanjidwe anu pamainjini osakira ndikukopa omvera omwe mukufuna. Mukasankha mawu osakira oyenera, mwamaliza.

Mukangopanga mndandanda wanu, ndi nthawi yochita kafukufuku wa mawu ofunika. Kufufuza kwa mawu ofunikira kumatenga paliponse kuyambira mphindi zisanu mpaka maola angapo, kutengera kukula kwanu ndi mafakitale. Ndi kafukufuku wa mawu ofunika, muzindikira bwino momwe msika wanu amasakira ndikupanga kampeni zolimba za SEO. Mawu osakira ofunikira amakuthandizani kukwaniritsa zosowa za ogwiritsa ntchito anu komanso omwe akupikisana nawo kwambiri. Ndipo mpikisano wochepa umatanthauza opikisana ochepa, kupangitsa kukhala kosavuta kukweza mawu osakira omwe ali ndi voliyumu yayikulu pamwezi.

Kugwiritsa ntchito Keyword Planner ya Google, mutha kudziwa kuti ndi mawu ati omwe ali ndi mawu osakira kwambiri pamwezi. Mwachitsanzo, miyezi yachilimwe iyenera kulunjika mawu osakira omwe amapeza kuchuluka kwa magalimoto. Ndikosavuta kutayika pamndandanda wautali wa mawu osakira ndikupanga malonda anu kukhala osadziwika. Njira yabwino yochepetsera mndandanda wanu ndikugwiritsa ntchito zosefera za Keyword Planner, zomwe zimawonekera m'munsi kumanzere kwa chophimba.

Adwords ad kopi

Kulemba Copy yabwino kwa malonda a Adwords kungawoneke ngati ntchito yosavuta. Muyenera kuphatikiza mawu ochepa chabe, koma ziyenera kukhala zokakamiza kuti owerenga adule. Kope liyenera kufanana ndi tsamba lofikira, nawonso. KlientBoost yayesanso 100 njira zosiyanasiyana zokopera zotsatsa ndikupeza zotsatirazi 10 kukhala ogwira mtima kwambiri. Pitilizani kuwerenga kuti mupeze malangizo abwino. Muyenera kugwiritsa ntchito kuyitanitsa kuchitapo kanthu nthawi zonse, mawu osakira, ndi zinthu zapadera.

Kuwonjezedwa kwa callout kungagwiritsidwe ntchito kuthandizira zidziwitso zomwe sizinaphatikizidwe mumakope otsatsa. Zowonjezera izi zimagwira ntchito ngati kusakatula patsamba ndikuwongolera owerenga patsamba linalake lawebusayiti. Mwachitsanzo, kutsatsa kwa Nike kungaphatikizepo mndandanda wazinthu zodziwika bwino komanso magawo. Kuwonjezera kwa Callout kungagwiritsidwe ntchito kuti mudziwe zambiri, koma asapitirire 25 zilembo. Gwiritsani ntchito njirayi mosamala.

Wosaka yemwe amawona malonda anu akuphatikiza zomwe mukufufuza atha kusintha. Kukopa kotsatsa komwe kumaphatikizanso kufufuzidwa kumawonjezera mwayi wotembenuka. Mwa kuphatikiza funso losaka mu malonda, ndizotheka kudina ndi wofufuza. Mudzasunga ndalama pazotsatsa za Adwords pokulitsa ROI yanu. Ndipo gawo labwino kwambiri ndikuti Anyword ali ndi kuyesa kwaulere kwamasiku 7.

Kuyika mawu ofunika kwambiri ndi chinthu champhamvu chomwe chimalola otsatsa kupanga mitu yawo ndi zotsatsa kuti zigwirizane ndi mawu osakira omwe amafufuzidwa muzotsatsa.. Ndiwothandiza makamaka kwa omvera osiyanasiyana komanso kuyitanira kuchitapo kanthu. Ntchito za IF zimakuthandizani kuti musinthe Malonda anu potengera kusaka kwa wogwiritsa ntchito. Ngati omvera anu ndi amuna, mungafune kuganizira kusintha mutuwo. Apo ayi, mudzakhala ndi zotsatsa zomwe sizikugwirizana ndi zomwe akufufuza.

Mawu amphamvu amakopa anthu ndikugwirizanitsa malingaliro awo. “Inu” ndilo liwu lamphamvu kwambiri, ndipo imathandiza kwambiri. Akagwiritsidwa ntchito moyenera, imayang'ana pa omvera osati bizinesi yanu. Njirayi imawonjezera mwayi wanu wokopa otembenuka. Wolemba mabuku wamkulu amayembekezera zomwe omvera ake amayankha ndikuyankha mafunso asanawafunse. Mukhozanso kusankha kusintha nkhani ya mitu yanu kuti ikhale yosangalatsa kwambiri pazithunzi zazing'ono.

Kutsata kutembenuka kwa Adwords

Mutha kugwiritsa ntchito kutsata kutembenuka kwa Adwords patsamba lanu pogwiritsa ntchito kachidindo komwe kamaphatikizidwa patsamba lanu. Kamodzi code itumizidwa, muwona ndime yatsopano yotchedwa Converted Clicks. Izi zidzakuthandizani kukhathamiritsa akaunti yanu ndikulemba zotsatsa zatsopano. Itha kukuthandizaninso kusankha mawu osakira ndi mabidi oyenera pazotsatsa zanu. Kuti mutsegule kutsatira kutembenuka, Pitani ku mawonekedwe a Adwords ndikudina tabu ya Akaunti.

Gawo loyamba pakukonza kutsatira kutembenuka kwa AdWords ndikusankha mtundu wotembenuka. Izi zitha kukhala zogula, ku mchere, Lowani, kapena mawonekedwe a tsamba lofunikira. Mukasankha mtundu wotembenuka, mukhoza kusankha gulu logwirizana mu mawonekedwe a AdWords. Mukhozanso kupanga mitundu yatsopano yotembenuka, zomwe ndizothandiza ngati mukutsatsa malonda ambiri.

Mutha kugwiritsanso ntchito chidule chapadziko lonse lapansi patsamba lanu, yomwe ndi pixel ya AdWords yomwe imatha kuyikidwa patsamba lililonse latsamba lanu. Izi zikuthandizani kuti muwone matembenuzidwe a AdWords omwe akutsogolera pakugulitsa. Ngati muli ndi zotsatsa zingapo zomwe zikuyenda nthawi imodzi, mutha kugwiritsa ntchito kachidutswa kakang'ono padziko lonse pamalonda aliwonse, kotero mutha kuwona kuti ndi malonda ati omwe akuyenda bwino kwambiri.

Kugwiritsa ntchito kutsata kutembenuka kwa Adwords kungakuthandizeni kuyeza ROI yanu ndikuwonjezera kutembenuka kwanu. Izi zikuthandizaninso kugwiritsa ntchito njira za Smart Bidding, zomwe zimangokulitsa kampeni yanu kutengera zolinga zanu zamabizinesi. Izi zipangitsa kuti matembenuzidwe ambiri komanso zochitika zambiri zamakasitomala. Mwa kulunjika pa mawu ofunikira, mutha kupeza zotsatsa zanu pamaso pa anthu oyenera ndikuwongolera ROI yanu. Tiyeni uku, mudzatha kukhathamiritsa bwino kampeni yanu ya Adwords ndikupeza phindu lalikulu kuchokera pakugulitsa kwanu.

Mukakhazikitsa akaunti yanu ya Adwords, mutha kukonza tsamba lanu kuti lizitsata zosintha zanu. Ndiye, mutha kukhazikitsa chizindikiro chapadziko lonse lapansi. Akangoyikidwa, pitani ku Analytics dashboard ndikulowetsa gtag('config','AW-CONVERSION_ID'). Pambuyo kukhazikitsa chizindikiro padziko lonse lapansi, sinthani kuti mufufuze kutembenuka. Muyenera kupereka ID yosintha yomwe ikugwirizana ndi akaunti yanu ya Google Ads, kapena mupeza mauthenga olakwika.

Mtengo wa kampeni ya Adwords

Mtengo wa kampeni ya Adwords umadalira zinthu zambiri, kuphatikiza mtundu wa malonda omwe mwasankha, bajeti ya tsiku ndi tsiku, ndi kuchuluka kwa kudina komwe mukufuna kulandira tsiku lililonse. Kupanga bajeti ya kampeni yanu ndikofunikira kuti zikuthandizeni kuyendetsa bwino ndalama zanu. Bajeti yatsiku ndi tsiku imatsimikiziridwa ndi CPC yochuluka yomwe mukulolera kulipira pa malonda aliwonse. Nthawi zambiri, ndalamazi ndi zofanana ndi gawo limodzi mwa magawo atatu a bajeti yanu ya mwezi uliwonse.

Muyenera kukhazikitsa bajeti yoyenera tsiku lililonse, popeza ndikofunikira kusonkhanitsa deta kuti muwongolere bwino. Njira yabwino yokhazikitsira bajeti yanu ndikuyamba pang'onopang'ono ndipo pang'onopang'ono mupite patsogolo. Makampani ambiri amayamba ndi bajeti yaying'ono kenako ndikuwonjezera momwe malonda awo akukula. Komabe, ndikofunikira kukumbukira kuti mtengo wamalonda ukhoza kukwera kapena kutsika kutengera mtundu wabizinesi yomwe mukuchita..

Ngakhale mtengo wa kampeni ya Adwords ukhoza kukhala woletsedwa kwa mabizinesi ena, anthu ambiri angapindule nazo. Ndi njira yabwino kwambiri yolimbikitsira bizinesi ndikufikira mamiliyoni amakasitomala. Ngakhale zingakhale zodula, AdWords ikhoza kukuthandizani kuti muchepetse mtengo wa kampeni yanu yotsatsa pokweza mitengo yosinthira. Kugwiritsa ntchito Google AdWords ndi ndalama zopindulitsa, ndipo zotsatira zake zingakhale zochititsa chidwi.

Kugwiritsa ntchito mawu osakira ndi njira yabwino yochepetsera ndalama zomwe mumatsatsa. Pobisa zotsatsa zanu pamene wosuta akufufuza mawu akutiakuti, mutha kusunga ndalama pakudina komwe sikumayambitsa kutembenuka. Pokhazikitsa njira yolakwika ya mawu osakira, mutha kuchepetsa kwambiri kampeni yanu ya AdWords ndikuwonjezera ROI yanu. Mothandizidwa ndi chida chabwino pa intaneti, mutha kupeza mawu osakira omwe amabweretsa kudina kwambiri ndikuchepetsa ndalama zomwe mumawononga.

Ngati mukufuna kupanga kampeni yabwino pa Adwords, muyenera kudziwa zinthu zingapo zofunika kuti malonda anu awonekere. Kuchita izi, muyenera kuyang'ana pa mawu anu osakira, Zamgululi (mtengo pa dinani), Kupambana kwapamwamba ndi nzeru za mpikisano. Kuti tiyambe, mutha kuyamba ndi ma bid odziwikiratu. Mukhozanso kukhazikitsa ma bids pamanja, koma izi zingafunike chisamaliro chowonjezera. Komanso, kope lanu lotsatsa liyenera kukhala lalifupi komanso lolunjika. Mutu ndiye chinthu choyamba chomwe ogwiritsa ntchito amawona ndipo ayenera kuwatsimikizira kuti adina. Kuitanira koonekeratu kuti tichitepo kanthu nakonso ndikofunikira kwambiri.

Kulunjika kwa mawu osakira

Ngati mukuyesera kukopa makasitomala atsopano patsamba lanu, mungafune kuyesa kugwiritsa ntchito kusaka kolipira kapena AdWords kuti mukweze malonda anu. Kutsatsa kwamtunduwu nthawi zambiri kumagwiritsidwa ntchito ndi mabizinesi ang'onoang'ono omwe akufuna kugulitsa china chake pakali pano, koma akhoza kukhala okwera mtengo kwa otsatsa. Kutsata mawu osakira mu Adwords kumakupatsani mwayi wosintha zotsatsa zanu kuti zigwirizane ndi ogwiritsa ntchito omwe akufunafuna malonda kapena ntchito yanu.. Ndi mawu ofunikira, malonda anu adzawonekera pokhapokha atakhala ndi chidwi ndi zomwe mungapereke.

Mwachitsanzo, fashion blog ndi malo abwino kutsatsa. Wogwiritsa amafufuza “mayendedwe a handbag.” Amapeza nkhaniyo ndikudina pamalonda omwe amatsata mawu osakira omwe ali ndi chikwama cham'mphepete mwapamwamba.. Chifukwa malondawa amagwirizana ndi zomwe zikuchitika, mlendo amatha kudina. Izi zimawonjezera mwayi woti wina adina pa malonda ndikugula malonda.

Kutsata mawu osakira mu Adwords kumagwira ntchito powonetsa zotsatsa kapena zotsatsa makanema kwa anthu omwe akufunafuna kwambiri zinthu zomwe mumapereka.. Mukhozanso kuyang'ana masamba enieni a webusaiti yanu kuti malonda anu kapena kanema awonetsedwe patsamba lomwe wogwiritsa ntchito angasankhe. Kamodzi munthu adina pa ndandanda organic, malonda anu awonetsedwa, komanso chilichonse chofunikira chomwe chikufanana ndi mawu osakira.

Njira ina yotchuka mu Adwords ndikugwiritsa ntchito Google Ads Keyword Tool kuti mupeze mawu osakira atsopano. Zimakuthandizani kuti muphatikize mndandanda wa mawu osakira angapo ndikutsata kuchuluka kwakusaka pamutu wina. Komanso, chidacho chidzapereka mbiri yofufuzira mbiri ya mawu osakira osankhidwa. Mawu osakirawa atha kukuthandizani kukonzanso mawu anu ofunikira kutengera zomwe omvera anu akufuna. Kuphatikiza pa kutsata mawu osakira, kutsata mawu ofunika kungakuthandizeni kusintha njira yanu malinga ndi nyengo kapena nkhani.

Mtengo pa dinani

Pali zinthu zingapo zomwe zimatsimikizira mtengo pakudina kwa Adwords. Izi zikuphatikiza chigoli chapamwamba, mawu osakira, ad text, ndi tsamba lofikira. Kuchepetsa mtengo wanu podina, onetsetsani kuti zinthu zonsezi ndi zofunika komanso zothandiza. Komanso, ndikofunikira kuti muwonjezere kuchuluka kwanu (Mtengo CTR) kuti muwonetsetse kuti mukupeza ROI yayikulu. Kuti mudziwe CTR yanu, pangani Google Sheet ndikulemba mtengo wakudina kulikonse.

Mukakhala ndi lingaliro lofunikira la kuchuluka kwa CPC yanu, mukhoza kuyamba kukonza kampeni yanu. Njira yosavuta yokwaniritsira zotsatsa zanu ndikuwongolera kuchuluka kwawo. Kukwera kwapamwamba kwapamwamba, m'munsimu CPC yanu idzakhala. Yesani kukonza zomwe zili patsamba lanu komanso kukopera zotsatsa, ndipo onetsetsani kuti malonda anu ndi ogwirizana ndi ogwiritsa ntchito’ amafufuza. Yesetsani kupititsa patsogolo mphambu yanu, ndipo mukhoza kusunga mpaka 50% kapena zambiri pa CPC yanu.

Njira ina yochepetsera CPC yanu ndikuwonjezera mabizinesi anu. Simufunikanso kuwonjezera kutsatsa kwanu kwambiri, koma zingakuthandizeni kupeza matembenuzidwe ambiri ndi ndalama zochepa. Chinsinsi ndicho kudziwa kuchuluka kwa momwe mungagulitsire kutembenuka kwanu kusanakhale kopanda phindu. Zochepa za $10 akhoza kubweretsa phindu labwino. Kuphatikiza apo, m'mene mumafunira, m'pamenenso mudzakhala kuti mupeze kutembenuka komwe mukufuna.

Pomaliza, mtengo pakudina kulikonse kwa Adwords zimatengera bizinesi yomwe muli. Mwachitsanzo, ngati mumagulitsa a $15 e-commerce product, mtengo pa dinani $2.32 zitha kukhala zomveka kuposa a $1 dinani kwa a $5,000 utumiki. Ndikofunikira kumvetsetsa kuti mtengo pakudina kulikonse kumasiyanasiyana malinga ndi mtundu wanji wazinthu zomwe mukugulitsa. Mwambiri, ngakhale, ngati ndi ntchito kapena bizinesi yowoneka mwaukadaulo, mtengo pa kudina udzakhala wapamwamba.

Zotsatira zabwino

Pali zinthu zingapo zomwe zimathandizira kuti malonda anu akhale abwino. Mutha kukonza za Quality Score yanu popanga zotsatsa zoyenera komanso masamba ofikira. Quality Score si KPI, koma ndi chida chowunikira chomwe chingakuthandizeni kumvetsetsa momwe kampeni yanu ikuyendera. Ndi chitsogozo chomwe chingakuthandizeni kupeza zotsatira zabwino. Muyenera kukhala ndi zolinga zapamwamba nthawi zonse mu kampeni yanu yotsatsa. Kuti mupindule kwambiri ndi kampeni yanu yotsatsa, apa pali malangizo angapo:

Choyamba, yesetsani kusankha mawu osakira a kampeni yanu yotsatsa. Mutha kuchita izi pogwiritsa ntchito chida cha mawu osakira. Chida chomwe chimakupatsani mwayi wopeza mawu osakira chikupezeka pa Google. Zikuthandizani kusankha gulu lotsatsa lomwe likugwirizana kwambiri. Kuphatikiza apo, onetsetsani kuti malonda anu ali ndi mawu anu ofunika pamutu. Izi zidzakulitsa chiwongolero chanu ndikuwonjezera mwayi woti azidina. Mutha kuyang'ana ngati mawu anu osakira ndi ofunikira kapena ayi mwa kuwonekera pa “Mawu osakira” chigawo chakumanzere chakumanzere ndikudina “Search Terms.”

Kupatula mawu osakira, muyenera kuyang'ananso kuchuluka kwa zotsatsa zanu. Score Yapamwamba kwambiri imatanthawuza kuti malondawo ndi ofunika kwa osaka’ mafunso ndi masamba ofikira. Kutsika Kwabwino Kwambiri kumatanthauza kuti zotsatsa zanu zilibe ntchito. Cholinga chachikulu cha Google ndikupatsa osaka mwayi wabwino kwambiri ndipo izi zikutanthauza kupanga zotsatsa kukhala zogwirizana ndi mawu osakira. A High Quality Score ndi yabwino kwambiri pazotsatsa zanu ngati atha kudina kambiri momwe angathere.

Competitor nzeru

Imodzi mwa njira zabwino zopezera nzeru zampikisano za Adwords ndikufufuza omwe akupikisana nawo. Izi zikutanthauza kumvetsetsa mndandanda wa mawu osakira, dongosolo la kampeni, amapereka, ndi masamba ofikira. Muyenera nthawi zonse kuchita kafukufuku wampikisano kuti mukhale pamwamba pa omwe akupikisana nawo. Mukadziwa zambiri za omwe akupikisana nawo, kudzakhala kosavuta kusonkhanitsa nzeru zopikisana. Izi zitha kukhala zothandiza kwambiri popanga njira yotsatsa. Kuphatikiza apo, zingakhale zothandiza kuzindikira mwayi watsopano.

Zida zabwino kwambiri zopikisana zanzeru zimasinthidwa nthawi zonse, kotero kuti nthawi zonse mumakhala sitepe imodzi patsogolo pa mpikisano wanu. Zomwe mumapeza kuchokera pazidazi zidzakuthandizani kupanga zisankho mwanzeru komanso kukhala pamwamba pa omwe akupikisana nawo. Pafupifupi, pali 29 makampani omwe amagwirizana kwambiri ndi anu. Pogwiritsa ntchito zidazi, mutha kuwona zomwe makampaniwa akuchita ndi zomwe akuchita bwino. Mutha kupezanso njira zawo ndikusankha ngati angakuthandizeni kuchita bwino.

SimilarWeb ndi chida china chachikulu chogwiritsira ntchito nzeru zampikisano. Chida ichi chimakupatsani mwayi wofananiza tsamba lanu ndi omwe akupikisana nawo’ kuti muwone momwe akuchitira. Kuwonjezera pa magalimoto, mutha kuyang'ana madambwe ndi omwe akupikisana nawo kuti muwone ngati akuchulukitsa kuchuluka kwa magalimoto kapena kutaya gawo la msika. Luso lampikisanoli ndilofunika kwambiri pakutsatsa kwa digito. Muyenera kudziwa mpikisano wanu kuti mupambane. Mwamwayi, pali zida zaulere zomwe zingakupatseni lingaliro lovuta la komwe mumayima mumakampani.

Mukazindikira omwe akupikisana nawo, mukhoza kuyamba kuyerekeza mphamvu ndi zofooka zawo. Kukhala ndi nzeru zampikisano pa omwe akupikisana nawo kumakupatsani mwayi ndikupanga njira yanu yotsatsira bwino. Gulu lazamalonda lingagwiritse ntchito deta iyi kupanga njira zatsopano zotsatsa malonda, ndipo dipatimenti yogulitsa malonda ikhoza kugwiritsa ntchito chidziwitsochi kukonza bwino zolemba zake zogulitsa. Ndikofunika kuphatikiza malonda ndi ndemanga za makasitomala pamene mukukonzekera kampeni yanu yotsatira.

Mitu ya mawu osakira

Mukamagwiritsa ntchito Adwords, ndikofunikira kukumbukira kugwiritsa ntchito mawu osakira omwe amawonetsa bizinesi yanu. Mwanjira ina, pewani mawu amodzi omwe ali odziwika kwambiri. M'malo mwake, gwiritsani ntchito ziganizo zazitali monga “organic masamba bokosi kutumiza,” omwe ndi mawu odziwika kwambiri omwe angakope makasitomala abwino. Ndikosavuta kugwiritsa ntchito mawu osakira angapo padera, ngakhale. Ndikofunika kuzindikira kuti makasitomala osiyanasiyana angagwiritse ntchito mawu osiyanasiyana pofotokozera malonda ndi ntchito zanu, kotero onetsetsani kuti mwalemba zosintha zonsezi. Kusiyanasiyana kumeneku kungaphatikizepo kusiyanasiyana kwa kalembedwe, mawonekedwe ambiri, ndi mawu a colloquial.

Google Ads Smart Campaigns amagwiritsa ntchito mitu ya mawu osakira, zomwe ndi zosiyana ndi makampeni a Google Search. Mitu imeneyi imagwiritsidwa ntchito kufananiza zotsatsa zanu ndikusaka zomwe munthu angapange pazogulitsa kapena ntchito zanu. Nthawi zambiri, Google imalimbikitsa mitu isanu ndi iwiri mpaka khumi, koma kuchuluka kwa mitu yomwe mumagwiritsa ntchito ili ndi inu. Onetsetsani kuti mumagwiritsa ntchito mitu ya mawu osakira yomwe ikufanana ndi kusaka komwe anthu angagwiritse ntchito kuti apeze malonda kapena ntchito yanu. Momwe mutu wanu wa mawu achinsinsi uyenera kukhalira, m'pamenenso malonda anu aziwoneka patsamba lazotsatira.

Kupanga makampeni angapo ndi njira yabwino yolumikizira magulu osiyanasiyana azinthu. Tiyeni uku, mutha kuyang'ana kwambiri bajeti yanu yotsatsa pa chinthu kapena ntchito inayake ndikupangitsa kuti zikhale zosavuta kufananiza magwiridwe antchito a mawu osakira osiyanasiyana pakampeni yanu. Kuphatikiza apo, mutha kugwiritsa ntchito mawu osakira osiyanasiyana pamagulu osiyanasiyana azinthu. Mutha kupanganso makampeni apadera kuti aliyense awonetse mbali imodzi yabizinesi yanu. Mutha kusintha kampeni ya Smart podina dzina lake ndikusankha mitu ya mawu osakira.