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Ngati ndinu watsopano ku Adwords, ndi bwino kuti zinthu zikhale zosavuta. Musayese kuchita zambiri kuposa momwe nsanja imalola. Ndipo pirirani – zidzatenga nthawi kuti mapazi anu anyowe. Nkhaniyi ikuthandizani kuti muyambe kampeni yanu. Pali zambiri kwa Adwords kuposa kungokhazikitsa kampeni, komabe. Pitilizani kuwerenga kuti mudziwe zambiri za zotsatsa zoyeserera za Split ndikusintha masamba ofikira.
Mukamagwiritsa ntchito kutsatsa kwapa-pa-click kutsatsa tsamba lanu, kufufuza mawu ofunika ndikofunikira. Pomvetsetsa zomwe makasitomala akufuna pa intaneti, mukhoza kupanga zofunikira. Zimakuthandizaninso kutsata omvera enieni, monga omwe amagwira ntchito m'makampani azachipatala kapena omwe akufuna kuchita opaleshoni ya msana. Mwachitsanzo, ngati msika wanu womwe mukufuna ndi opaleshoni ya msana, mutha kuwatsata ndi malonda omwe mukufuna. Kugwiritsa ntchito Google Keyword Planner kungakuthandizeni kupeza mawu oyenera.
Choyamba, gwiritsani ntchito chida cha mawu osakira chomwe chimakupatsani mwayi wofufuza mitu, mafunso, ndi madera omwe ali okhudzana ndi tsamba lanu. Bing ndi injini yosaka yachiwiri padziko lonse lapansi, kukonza 12,000 amafufuza mamiliyoni mwezi uliwonse. Mukasankha mawu osakira, mutha kulemba zomwe zimagwiritsa ntchito mawu awa. Izi zidzawonjezera mwayi wokopa alendo atsopano, kukulitsa kuchuluka kwa anthu patsamba lanu. Pambuyo pofufuza mawu osakira, sankhani zabwino kwambiri pazomwe muli nazo.
Chida china chofufuzira mawu osakira ndi Ahrefs. Chida ichi chaulere chimakupatsani mwatsatanetsatane za mawu osakira, kuphatikizapo voliyumu yawo yofufuzira, mpikisano, ndi kuchuluka kwa mawebusayiti. Itha kukuuzaninso omwe akupikisana nawo omwe ali ndi kuchuluka kwakusaka kwambiri ndipo akugwiritsa ntchito njira zina kuti akhale apamwamba pamainjini osakira. Onetsetsani kuti mwawunikanso mawebusayiti omwe akupikisana nawo musanasankhe mawu osakira omwe mukufuna kutsata. Mosasamala zolinga zanu, ndikofunikira kumvetsetsa mpikisano ndi momwe amapangira mawu osakira omwe mumasankha.
Chofunikira kwambiri pakufufuza kwa mawu osakira ndikudziwa omvera anu. Mukufuna kukopa chidwi cha omvera anu, ndipo kudziwa zomwe akufuna kukuthandizani kuchita zimenezo. Izi zitha kuchitika pogwiritsa ntchito chida chaulere chaulere monga Chida cha Google Keyword, kapena chida chofufuzira mawu olipira monga Ahrefs. Mutha kugwiritsa ntchito chidziwitsochi kulemba zolemba zatsopano zomwe zikugwirizana ndi omvera anu. Ichi ndi chida chamtengo wapatali chogwiritsa ntchito popanga zatsopano.
Google imapereka maupangiri osiyanasiyana okuthandizani kusankha zotsatsa zatsamba lanu. Mukhoza kusankha pakati muyezo ndi mwambo kutembenuka zolinga, ndipo ndizothandiza pakuyitanitsa njira. Ngati muli ndi malo ogulitsira zovala pa intaneti, Mwachitsanzo, mungafune kugwiritsa ntchito zolinga zotembenuka mtima kuti muwonjezere kuchuluka kwa ndalama zomwe mumapanga. Ndiye, mutha kuwonjezera zochita zotembenuka monga kulemba fomu yotsogolera kapena kugula chinthu. Kupanga kampeni ya Adwords yogulitsa zovala, tsatirani malangizo awa.
Musanayambe kampeni ya Google Adwords, dziwani bajeti yomwe mukufuna kugwiritsa ntchito. Lamulo labwino la chala chachikulu ndikuwononga osachepera $20-$50 tsiku. Mungafunike kuwononga zambiri kapena zochepa kutengera mpikisano wa mawu osakira komanso CPC yoyerekeza. Muyeneranso kudziwa mtengo wopezera kasitomala kapena wotsogolera musanakhazikitse bajeti. Komabe, m’pofunikabe kukhala ndi zolinga zenizeni ndi kupanga masinthidwe kuti muwonjezere zotulukapo.
Mukagawanitsa zotsatsa mu Adwords, mutha kusankha mitundu iwiri yotsatsa yokhala ndi mawonekedwe osiyanasiyana. Mwachitsanzo, mu malonda oyamba, mukhoza kulemba zilembo zoyambirira pamene wachiwiri, ndi mosemphanitsa. Kuphatikiza apo, mutha kusintha ma URL amitundu yonse yamalonda. Tiyeni uku, mutha kuwona malonda omwe ali othandiza kwambiri. Ndiye, mutha kusankha malonda omwe mungagwiritse ntchito.
Kuti mudziwe kuti ndi malonda ati omwe amachita bwino kuposa ena, mutha kugwiritsa ntchito pulogalamu yoyeserera yogawanika. Mapulogalamu amapulogalamuwa amakulolani kuti muwone ma metric osiyanasiyana, monga ndalama ndi kutembenuka. Ma metrics amenewo ndi ofunikira kuti bizinesi yanu ikhale yabwino, kotero sankhani zomwe zimakhudza zotsatira zanu. Mwachitsanzo, mutha kusanthula magwero osiyanasiyana amayendedwe awebusayiti ndikuzindikira kuti ndi ati omwe amabweretsa ndalama zambiri. Split test software ikuwonetsani komwe kumayendera komwe kumapindulitsa kwambiri bizinesi yanu.
Pambuyo posankha zosintha zamalonda, ndi nthawi yoti mufufuze zotsatira zake. Kutero, kupita ku “Onani Mbiri Yosintha” ndikuyang'ana tsiku ndi nthawi yomwe malonda aliwonse adasinthidwa. Mwachitsanzo, ngati mudasintha zotsatsa zanu pa Seputembala 23 ku 7:34 pm, dinani pa “Onetsani Tsatanetsatane” ulalo kuti muwone nthawi ndi tsiku lenileni lomwe mudasintha.
Kugawanitsa zotsatsa zoyesa pa Facebook, onetsetsani kuti mwasankha bajeti yomwe imabweretsa zotsatira. Facebook ili ndi bajeti yochepa komanso yovomerezeka yomwe muyenera kutsatira. Ndiye, gawani bajeti mofanana pakati pa magulu awiriwa. Kuti mupeze zotsatira zolondola, onetsetsani kuti mwawona kufunikira kwa ziwerengero za kusiyana. Ngati simukutsimikiza, gwiritsani ntchito mtengo wa kutembenuka kulikonse. Mtengo wapakati pakudina kulikonse kwamagulu onse amalonda ukhoza kukhala wokwera komanso mosemphanitsa.
Kuyesa magwiridwe antchito amitundu yosiyanasiyana yamasamba omwe mumatsikira ndiye chinsinsi cha kukhathamiritsa bwino. Njira imodzi yodziwira mphamvu ya zinthu zosiyanasiyana ndiyo kugwiritsa ntchito mapu a kutentha. Izi zitha kukuwonetsani komwe anthu akudina patsamba lanu, kaya akunyalanyaza kuyitanidwa kuti achitepo kanthu kapena kuyang'ana zinthu zina zosafunikira. Potsatira zomwe alendo amachita, mudzatha kusintha kusintha tsamba lanu. Ngakhale mapu otentha ndi imodzi mwa njira zodziwika kwambiri zoyesera masamba anu ofikira, iwo sali njira yokhayo yowakometsera iwo. Malipoti ena owonera akuphatikiza mamapu opukusa, zokutira, ndi kulemba malipoti.
Liwiro latsamba ndi chinthu china chofunikira kuganizira. Ngati tsamba lanu lofikira limatenga nthawi yayitali kuti liyike, alendo adzataya chidwi msanga. Izi zitha kubweretsa kugunda kwakukulu, zomwe zimadziwitsa Google za kuperewera kwa ogwiritsa ntchito ndipo zingakhudze Malonda anu. Pogwiritsa ntchito caching msakatuli ndikuchepetsa zolemba zosafunikira, mutha kuwonjezera liwiro la tsamba pomwe mukutsitsa CPC. Pokambirana nkhani zimenezi, mutha kuwongolera zomwe ogwiritsa ntchito patsamba lanu lofikira ndikuwongolera matembenuzidwe ake.
Tsamba lokhazikika lopangidwa bwino ndilofunika kwambiri kuti matembenuzidwe apitirire. Iyenera kukhala yopanda zosokoneza komanso yosavuta kuyenda. Ziyeneranso kukhala zosavuta kuyenda, kotero kuti alendo adzalimbikitsidwa kuchitapo kanthu mwachangu. Ziyenera kukhala zosavuta kuyenda, ndipo ikuyenera kuphatikiza zambiri zokhudzana ndi malonda kapena ntchito zomwe zikuperekedwa. Tsamba lofikira liyenera kukhala logwira mtima m'njira zonsezi kuti muwonjezere ndalama. Gawo loyamba pakukonza tsamba lanu lofikira ndikuyesa ndikuwunika malingaliro osiyanasiyana. Ena, kuyesa ndi kusintha magawo a fomu kuti awapangitse kukhala okakamiza. Pomaliza, onjezani umboni wamagulu patsamba lanu lofikira kuti muwonjezere kudalirika.
Chimodzi mwazinthu zofunika kwambiri pakutsata kutembenuka ndi Adwords ndikuzindikira mtundu wa kutembenuka. Zosintha zimasiyanasiyana malinga ndi mtundu wa zomwe zikuchitika. Dinani-kudutsa ndi malonda, Mwachitsanzo, onsewo ndi mawonekedwe a kutembenuka, choncho mtengo wa aliyense umasiyana. Mukhozanso kugwiritsa ntchito chitsanzo chofotokozera kuti mudziwe kuchuluka kwa ngongole yomwe mungapereke ku mtundu uliwonse wa kutembenuka. Ngati simukudziwa momwe mungapangire kutembenuka, Nazi njira zina zokuthandizani kuti muyambe:
Choyamba, onetsetsani kuti muli ndi tag yapadziko lonse lapansi, kapena code yomwe imalemba kutembenuka kulikonse. Mwachitsanzo, ngati muli ndi pulogalamu kapena tsamba lawebusayiti lomwe lili ndi nambala yafoni, khodi yanu yotembenuka ikhoza kukulemberani kuyimba kwanu. Mutha kugwiritsanso ntchito nambala yosinthira makonda kuti muzitsatira mafoni. Tiyeni uku, akaunti yanu ya AdWords ilandila nambala yapadera yolondolera mlendo akadina ulalo wa nambala inayake ya foni.
Njira ina yowonera kutembenuka ndi Adwords ndikukhazikitsa ma code pa tsamba lililonse la tsamba lanu. Mutha kulemba fomu patsamba la AdWords kuti mutero kapena muyike kachidindo patsamba lanu. Izi zikachitika, mutha kutchula zosinthika ndikutsata momwe malonda aliwonse amagwirira ntchito. Ngati mukufuna kudziwa ndendende ndi anthu angati akusintha kuchokera ku malonda anu, iyi ndiye njira yabwino yoyezera kampeni yanu.
Mukakhazikitsa code yosinthira patsamba lanu, mutha kukhazikitsa Google Tag Manager kuti muwone bwino pakudina kulikonse. Idzakuwongolerani ndondomekoyi pang'onopang'ono, kuphatikiza kugwiritsa ntchito ID yosintha, chizindikiro chotembenuka, ndi linker. Google Tag Manager ikupatsaninso kutumiza kwa JSON komwe mukufuna. Mutha kukonza ma tag ndikutsata zosinthika ndi Adwords.
