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Kugwiritsa ntchito chida chokopera ndi kumata mu AdWords kungakuthandizeni kusintha kapena kupanga zotsatsa zanu. Mutha kusintha kope lanu ndi mutu wanu kapena kugwiritsa ntchito zonse ziwiri. Fananizani mitundu yosiyanasiyana kuti musankhe yomwe ingagwire bwino ntchito. Izi zitha kukhala zothandiza makamaka ngati bajeti yanu yotsatsa ili yolimba. Zimakuthandizaninso kuti muphunzire kugwiritsa ntchito mawu osafunikira ndikuwongoleranso zotsatsa zanu. Mutha kugwiritsa ntchito mawonekedwe a Copy and Paste kufananizira zotsatsa zanu ndikusintha momwe mungafunikire.
Bizinesi ya kazillion dollar ya Google imathandizidwa ndi phindu lake Kutsatsa Kutsatsa ndi Kuwonetsa Kutsatsa. Ogwiritsa ntchito akupikisana ndi chidutswa cha chitumbuwa ichi ndipo ndikofunikira kuti otsatsa azindikire kuti malo opikisana nawo mu malonda a Adwords ndi amphamvu.. Ndi mabizinesi mamiliyoni ambiri omwe akupikisana ndi mawu osakira omwewo, kampeni yanu siyingakhazikitsidwe ndikuyiwala. Muyenera kuyang'anira kuchuluka kwa magalimoto ndikusintha mabizinesi anu tsiku lililonse, ndipo muyenera kukhala okonzeka kuzolowera kusintha.
Adwords’ Lipoti la Auction Insights limapereka chithunzithunzi cha omwe akupikisana nawo. Kugwiritsa ntchito zida ndi njira izi, Otsatsa a savvy e-commerce amatha kupanga kampeni yawo kukhala yogwira mtima. Komanso, bizinesi iliyonse yogulitsa imakhala ndi opikisana nayo. Ogulitsa omwe akupikisana nawowa atha kukhudza zotsatira zamakampeni anu a Google Shopping. Mu lipoti la Auction Insights, mutha kuwona omwe akupikisana nawo akukhudza zotsatira za kampeni yanu. Ikhozanso kukupatsani chithunzithunzi cha omwe akupikisana nawo’ kuchita motsutsana ndi zanu.
Malo oyamba mu dongosolo la AdWords amakhala ndi malonda apamwamba kwambiri. Kupeza malo awa sikungowonjezera kutsatsa kwanu, zimatengera zambiri kuposa izo. Wotsatsa aliyense wokhala ndi mawu osakira amangogulitsidwa pamsika, ndipo malonda ochita bwino kwambiri amawonekera pamwamba pamndandanda. Kuchuluka kwabwino komanso kutsatsa kwakukulu kumatsimikizira momwe malondawo alili pamsika.
Kuwongoleranso ndi njira yamphamvu yotsatsira yomwe imathandiza otsatsa kukulitsa ROI yamakampeni awo otsatsa.. Kutsatsanso kumalola otsatsa kuti apange omvera anzeru, yopangidwa ndi anthu omwe ali ndi zizolowezi zofanana za intaneti, kugula zizolowezi, ndi kusakatula zokonda, monga makasitomala akale. Omvera owoneka ngati awa ndiabwino kukankhira anthu kunjira yanu yotsatsa ndikuwonjezera ROI yamakampeni anu otsatsa.. Kutsatsanso ndi gwero losatha la zitsogozo zatsopano zomwe zitha kukulitsa ROI yanu pamakampeni anu otsatsa.
Kugwiritsa ntchito mwayi tabu mu Adwords kuti mupeze mawu osakira ndi njira yabwino yogwiritsira ntchito mawu osakira mu chida cha Adwords.. Malingaliro awa amangochitika zokha, koma ndikwabwino kutsimikizira musanadalire. Mutha kuwona mawu osakira omwe akukhudzana ndi mawu anu achinsinsi kapena omwe ali ofanana. Mutha kuwonjezera mawu osakira pa kampeni iliyonse kapena gulu lazotsatsa ndikuwunika momwe akuchitira.
Mawu osakira amakuthandizani kuyang'ana kampeni yanu pazinthu zopindulitsa kapena ntchito. Mwachitsanzo, Wopanga mipope ku Las Vegas sangalandire ndalama zambiri pokonza bomba lomwe likutuluka ngati momwe angakonzere mapaipi amkuwa panthawi yokonzanso nyumba.. Kugwiritsa ntchito mawu osafunikira kumamulola kuyang'ana bajeti yake pantchito zomwe zili ndi ROI yapamwamba. Mungafunike kupewa kugwiritsa ntchito mawu osakira pa mautumiki a mapaipi. Koma ngati mukufuna kuwonjezera ROI yanu, mawu osakira ndi gawo lofunikira pakutsatsa.
Mawu osafunikira amathanso kukulitsa Score yanu Yabwino. Powonetsa zotsatsa zanu za mawu osakira omwe ali ogwirizana kwambiri ndi malonda anu, mukhoza kukonza CTR yanu (dinani pamtengo). Izi zikutanthauza kuti mutha kupeza malo abwinoko pazotsatsa zanu pamtengo wotsika pakudina. Mutha kuwona mawu osakira pa lipoti lanu la mawu osakira. Iwo sali chabe mawu ofunika! Ingowonetsetsani kuti mwawawonjezera ku kampeni yanu yotsatsa ndipo muwona kusiyana kwakukulu pazotsatira zanu.
Kuti mupindule kwambiri ndi mawu osakira mu Adwords, muyenera kudziwa kaye mawu osakira omwe mukufuna. Izi ndizofunikira chifukwa opikisana nawo’ Zogulitsa zitha kukhala ndi mawu osakira ofanana. Tiyeni uku, mutha kusintha mawu anu osakira ndikulumikizana ndi anthu ofunikira. Ndiye, mutha kuwonjezera mawu osakira mawu osakira omwe omwe akupikisana nawo akugwiritsa ntchito. Ndi njira yabwino yowonjezerera kutembenuka kwanu. Mudzadabwitsidwa kuti ndi anthu angati omwe mungawafikire powonjezera mawu osakirawa pamakampeni anu otsatsa.
Mawu osakira ndi othandiza kwamakasitomala angapo moyimirira chimodzimodzi. Kuyika mawu osakira kulepheretsa zotsatsa zanu kuwoneka ngati muli ndi funso “Chicago” kapena mawu ofanana. Kumbukirani, komabe, kuti muyenera kusankha mawu osakira mosamala. Zisafanane ndi mawu osakira omwe mukufuna. Ngati zikugwirizana, siziwonetsedwa, chifukwa chake muyenera kuwonetsetsa kuti mwasankha mawu osakira mwanzeru. Choncho, musanawonjezere mawu osakira, onetsetsani kuti mukudziwa zomwe mukuyang'ana.
