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Ngati muyambitsa kampeni yatsopano, mudzafuna kugwiritsa ntchito machesi okulirapo ngati njira yachinsinsi. Mutha kupeza mawu ena ofunikira kuti mugwirizane ndi machesi ambiri. Nazi njira zina zogwiritsira ntchito mawu ofunikawa. Mutha kuyang'aniranso momwe malonda anu amagwirira ntchito. Mutha kuyang'anira momwe zotsatsa zanu zikuyendera bwino poyerekeza ndi ena mu niche yanu. Kufanana kwakukulu mu Adwords kungakhale njira yabwino yodziwira kuthekera kwa kampeni yanu.
Ubwino woyamba wa machesi otakata ndikuti umasefa magalimoto osafunikira. Mukhozanso kuchepetsa chiwerengero cha mafunso osaka omwe mumalandira kudzera mu njira yamtunduwu. Choyipa chachikulu cha machesi ndikuti simupeza omvera monga momwe mukuganizira. Kuphatikiza apo, mwayi wanu wotembenukira ku malonda amachepetsedwa kwambiri. Kufanana kwakukulu sikwabwino ngati mukuyesera kuyendetsa magalimoto kuzinthu zinazake. Mwamwayi, pali ena, njira zabwino zolunjika omvera anu.
Machesi ophatikizika ndi machesi amtundu wa Adwords. Ndiwo mtundu wamasewera otchuka kwambiri, pamene ikufika kwa omvera ambiri. Ndi lalikulu machesi, zotsatsa zanu zimawonekera ogwiritsa ntchito akafufuza mawu osakira kapena mawu okhudzana ndi malonda kapena ntchito yanu. Mawu osakira ofananira amatha kupangitsa kuti muzidina kwambiri, koma ndikofunika kuwayang'anira mosamala kuti muwonetsetse kuti simukuwononga ndalama zanu pamagalimoto osafunika.
Kugwiritsa ntchito machesi okulirapo ngati njira yachidule kungakupulumutseni nthawi yambiri. Njira za Google zatha 3.5 mabiliyoni akufufuza tsiku, ndi 63% mwa iwo akuchokera ku zipangizo zam'manja. Chifukwa chake, ndikofunikira kuti mupeze mawu osakira abwino kwambiri omwe mungagwiritse ntchito pa kampeni yanu. Derek Hooker, Wothandizira ku Conversion Sciences blog, amalimbikitsa kupanga mawu osakira pogwiritsa ntchito mitundu yosiyanasiyana ya machesi. Tiyeni uku, mutha kupeza mawu osakira omwe ali ogwirizana kwambiri ndi malonda kapena ntchito yanu.
Kugwiritsa ntchito machesi akulu mu Adwords pazotsatsa zanu kumatha kuchepetsa kuchuluka kwa kudina kosayenera, potero zimakulitsa gawo lanu lachiwonetsero ndikuchepetsa mtengo wanu pakudina kulikonse. M'kupita kwanthawi, izi zidzakulitsa kufunika kwa zotsatsa zanu ndikuwonjezera kutembenuka kwanu. Mwinanso mungadabwe ndi kudina kangati komwe mumalandira kuchokera ku kampeni yanu ndi njira iyi. Onetsetsani kuti mukuwerenga mwatsatanetsatane pansipa. M'menemo, sangalalani ndi AdWords!
Kugwiritsa ntchito mawu ofananirako mu Adwords kumatha kukulitsa kuwonekera kwa kampeni yanu pokulolani kuti muwonetse zotsatsa kwa anthu omwe akufunafuna mawu anu enieni kapena kusiyanasiyana kwake.. Poyika fomu yolowera patsamba lanu, mutha kugwira alendo’ zambiri zamalonda a imelo. Ngakhale mawonedwe atsamba ndi njira yoyezera kuchuluka kwa anthu omwe amachezera tsamba lanu, alendo apadera amaonedwa kuti ndi apadera. Mutha kupanga anthu kuti aziyimira mitundu yosiyanasiyana ya ogwiritsa ntchito.
Kugwiritsa ntchito mitundu yapafupi ya mawu osakira kukuthandizani kutsata mawu osakira mawu. Google idzanyalanyaza mawu osakira ndi mawu ogwira ntchito. Izi zimabweretsa mazana a mawu osakira omwe akudikirira kutsatsa. Kulengeza kwaposachedwa kwa Google kwamitundu yosiyanasiyana kukuwonetsa mphamvu ya mawu ofanana. Zimakakamiza otsatsa kuti aganizire za kukhathamiritsa ndi njira za SEM. Ikhoza kusintha matembenuzidwe mpaka kasanu ndi kamodzi. Kufanana kwa mawu kuli ndi zabwino zambiri. Chida ichi chidzakupatsani lingaliro lolondola la momwe mungasinthire zotsatira za kampeni yanu.
Ngakhale kufananiza kwakukulu ndi kufananiza mawu ndizothandiza, ali ndi kusiyana kwawo ndi ubwino. Kufananiza kwa mawu kumafunikira kutsimikizika kwambiri kuposa kufananiza kwakukulu, koma sizichepetsa kufunika kwa dongosolo la mawu. Kuphatikiza pa kufuna mawu osakira ochepa, Kufanana kwa mawu kumakupatsaninso mwayi wowonjezera mawu pafunso lanu. Njirayi ndiyokwera mtengo kwambiri, koma ali ndi tanthauzo lalikulu kuposa kugwirizana kwakukulu. Imasinthasinthanso kuposa machesi otakata, zomwe zimatha kuwonetsa zotsatsa potengera mawu osiyanasiyana osakira.
Ngati simukudziwa mawu oti mugwiritse ntchito, mawu ofanana ndi njira yopitira. Malonda anthawi zonse omwe amangoloza ku gulu latsamba lazinthu amatha kukhala aluso, pomwe mawu ofananira ndi malonda omwe amafanana ndi mawu osakira amalunjika kwambiri. Akagwiritsidwa ntchito moyenera, mawu ofanana akhoza kukulitsa chigoli chanu. Koma muyenera kusamala posankha mawu anu mosamala. Izi zikuthandizani kukonza kampeni yanu ya Adwords.
Akagwiritsidwa ntchito moyenera, mawu ofanana mu Adwords angakuthandizeni kusanthula makasitomala anu’ amafufuza ndikuzindikira mtundu wa mawu osakira omwe akufufuza. Akagwiritsidwa ntchito moyenera, Kufanana kwa mawu kungakuthandizeni kuchepetsa omvera anu ndikuwonjezera kubweza kwanu pazotsatsa. Ndibwinonso kugwiritsa ntchito mawu ofananirako molumikizana ndi ma automation. Ndiye, mutha kuyesa malingaliro osiyanasiyana otsatsa ndikuwongolera kampeni yanu yotsatsa’ ntchito.
Kugwiritsa ntchito mawu osakira ndi njira yabwino yosinthira kusaka kwanu konse. Mawu osakirawa atha kugwiritsidwa ntchito kuchotsera zotsatsa za miyala yofiyira kapena zosankha zofananira, potero zimapangitsa kuti kampeni yanu ikhale yogwira mtima. Kuphatikiza apo, mawu osakira amakupatsani mwayi wofikira omvera anu, kuchepetsa kuwononga ndalama zotsatsa ndikuwonetsetsa kuti makampeni omwe akuwunikiridwa kwambiri. Kugwiritsa ntchito Google Ads Keyword Planner yaulere kuti muzindikire mawu osafunikira ndi njira yabwino yoyambira.
Mutha kupeza mosavuta mawu osakirawa pogwiritsa ntchito Google ndikulemba mawu osakira omwe mukuyesera kutsata. Onjezani mawu osakira onse omwe sakugwirizana ndi mawu osakira pamndandanda wanu wachinsinsi wa AdWords. Mutha kuyang'ananso Google Search Console yanu ndi ma analytics kuti muwone mawu omwe ali ndi zolinga zolakwika. Ngati mutapeza funso losaka ndi kutembenuka kochepa, ndibwino kuti muchotse kwathunthu ku kampeni yanu yotsatsa.
Anthu akamafufuza zinthu kapena zambiri, nthawi zambiri amalemba mawu ndi ziganizo zokhudzana ndi malonda kapena ntchito yomwe akufuna. Ngati muli ndi mawu osakira oyenera, malonda anu adzawonekera patsogolo pa omwe akupikisana nawo’ malonda. Kuphatikiza apo, izi zidzakulitsa kufunikira kwa kampeni yanu. Mwachitsanzo, ngati mumagulitsa zida zokwera mapiri, mukufuna kuyitanitsa “zida zokwerera” osati mawu wamba “mfulu,” zomwe zidzawonetsedwa kwa ogwiritsa ntchito onse.
Ngati mukufuna kupewa zotsatsa potengera kusaka kwa machesi, muyenera kuganizira kugwiritsa ntchito mawu osakira osagwirizana. Tiyeni uku, simudzawonekera mawu osafunikira ngati wogwiritsa ntchito alemba m'mawu ofananira ndi mawuwo. Mutha kusankhanso kugwiritsa ntchito mawu osakira ngati mayina amtundu wanu ali ogwirizana kapena mawu ofanana.. Mutha kugwiritsanso ntchito mawu osakira ofananirako kuti musefa zotsatsa potengera zomwe mukufuna.
Kutsatsanso ndi Adwords ndi njira yamphamvu yotsatsira pa intaneti yomwe imathandizira mabizinesi kuwonetsa zotsatsa zoyenera kwa omwe adabwera patsamba lawo.. Njira iyi imathandiza mabizinesi kulumikizananso ndi alendo am'mbuyomu, kumabweretsa kutembenuka kwakukulu ndi kutsogolera. Nazi zina mwazabwino zotsatsanso. Choyambirira, zimakuthandizani kuti mufikire alendo omwe adabwera patsamba lanu m'njira yanu. Chachiwiri, njira iyi imakuthandizani kuti mufufuze ndi kusanthula alendo omwe amatha kugula zinthu ndi ntchito. Chachitatu, kutsatsanso kumagwira ntchito pabizinesi yayikulu iliyonse.
Zikafika pakugulitsanso ndi Adwords, ndikosavuta kusokonezeka. Kunena zoona, kutsatsa kwamtunduwu ndikofanana ndi kutsatsa kwamakhalidwe pa intaneti. Anthu akachoka pa webusayiti, chidziwitso chawo chimasiya njira ya zomwe akufuna komanso zosowa. Kutsatsanso ndi Adwords kumagwiritsa ntchito chidziwitsochi kulunjika alendo omwe amakwaniritsa zomwe mukufuna. Kuwonjezera pa retargeting, mutha kugwiritsa ntchito data ya Google Analytics kuti mugawane mndandanda wanu wakutsatsanso.
