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Pali njira zambiri zogwiritsira ntchito AdWords kukweza tsamba lanu. Anthu ambiri amagwiritsa ntchito pamalipiro-pa-kudina, koma mutha kugwiritsanso ntchito mtengo-pa-chiwonetsero kapena mtengo-pa-chopeza chilichonse kuti mukwaniritse omvera enaake. Ogwiritsa ntchito apamwamba amathanso kugwiritsa ntchito AdWords kupanga zida zosiyanasiyana zotsatsa, monga kupanga mawu osakira komanso kuyesa mitundu ina. Phunzirani momwe mungagwiritsire ntchito AdWords kukweza tsamba lanu!
Magulu otsatsa a mawu amodzi ndi othandiza ngati mukuyesera kuyang'ana zomwe mukufuna pakusaka. Pochita izi, mutha kupewa kulipira kudina kosayenera ndikuwonetsetsa kuti zotsatsa zanu zimangoyambitsa mafunso ofunikira. Komabe, Magulu otsatsa mawu amodzi ali ndi zovuta zawo. Choyamba, amakufunsani kuti mupange mitundu iwiri yosiyana ya kopi yotsatsa pa liwu lililonse. Izi zimatenga nthawi ndipo zimatha kuyambitsa kukhumudwa ngati simusamala za mawu osakira..
Chachiwiri, Magulu otsatsa amtundu umodzi amatha kukulitsa mphambu yanu. Zotsatira zabwino ndikuyerekeza mtundu wa malonda anu, tsamba lofikira ndi mawu osakira. Zotsatira zapamwamba zimatanthauza zotsatsa zabwinoko komanso zotsika mtengo. Malonda okhala ndi zigoli zapamwamba amatha kuwonetsedwa pazotsatira. Chachitatu, magulu otsatsa mawu amodzi angakhale ovuta kukhazikitsa, koma ndizofunika nthawi ndi khama. Mudzawona kuwonjezeka kwa ROI mkati mwa miyezi ingapo.
Ubwino wina wamagulu otsatsa mawu amodzi ndikuti amakupatsani mphamvu zambiri pa akaunti yanu. Izi ndizothandiza makamaka ngati muli ndi zinthu zambiri kapena ntchito. Tiyeni uku, mutha kuyang'ana zomwe muli nazo ndikukulitsa kampeni yanu ndi zotsatsa zoyenera komanso masamba ofikira. Magulu otsatsa amtundu umodzi amakhalanso otsika mtengo ndipo amatha kuchepetsa CPC yanu ndikuwongolera CTR yanu. Choncho, ndizoyenera kugwiritsa ntchito ma SKAG mukamakulitsa kampeni yanu yotsatsa.
Ubwino wina wa ma SKAG ndikuti umatsimikizira zopambana zapamwamba. Adwords’ khalidwe lapamwamba limasintha nthawi zonse ndipo limachokera pazinthu zosiyanasiyana, zomwe siziwoneka mosavuta kuchokera kunja. Koma ambiri, Ma SKAG amachulukitsa CTR ndipo amatha kutsata mawu osakira kuposa mawu ofunikira. Chifukwa chake ngati mukufuna njira yabwinoko yolumikizira omvera anu, yesani kupanga SKAG yake.
Ngati mukufuna kukulitsa kampeni yanu yotsatsa ya Google Adwords, muyenera kuganizira kugwiritsa ntchito kuyitanitsa zokha. Tekinoloje iyi ndi yopindulitsa kwambiri, koma muyenera kuonetsetsa kuti mukuwunika bwino. Kutsatsa pawokha kuyenera kugwiritsidwa ntchito limodzi ndi ma cell anu otuwa kuti mupindule kwambiri ndi kampeni yanu yotsatsa. Kuti tiyambe, nawa malangizo:
Gwiritsani ntchito mtundu wa Bid wa Enhanced CPC. Mtundu wotsatsa uwu ndi wofanana ndi kutsatsa pamanja, koma mutha kudalira algorithm ya Google Ads kuti isinthe zofunikira. Kutsatsa kwa CPC kokwezedwa ndi sitepe yoyamba yabwino yopangira zokha. Kuti athe kuyitanitsa mtundu uwu, dinani bokosi loyang'ana m'munsimu pazosankha zotsatsa ndikusankha Enhanced CPC kuchokera kutsika. Kutsatsa kwakukulu kudzangoganizira za CPC yapamwamba kwambiri.
Njira yotsatsa yomwe mumagwiritsa ntchito imatengera zolinga zanu ndi zomwe mumapeza. Pali mitundu isanu ndi umodzi ya njira zotsatsa zomwe Google imapereka. Aliyense ali ndi zolinga zake ndi zomwe zilipo. Sankhani yabwino kwambiri pabizinesi yanu. Onetsetsani kuti mwapanga zosinthira kuti muzitsatira zotsatira za kampeni yanu. Muyenera kukhathamiritsa njira yanu yotsatsa. Kugwiritsa ntchito kuyitanitsa pawokha kudzakuthandizani kukulitsa mapindu anu, koma sizikutsimikizira 100% kufalitsa.
Kugwiritsa ntchito chandamale mtengo pa kupeza (CPA) njira imakupatsirani mphamvu zambiri pakutsatsa paotomatiki. Ndi njira yabwino kwambiri yokhazikitsira zotsatsa zanu potengera kubwerera komwe kukuyembekezeka pakutembenuka. Kuphatikiza pa kukhazikitsa CPC chandamale, mutha kugwiritsanso ntchito njirayi pamakampeni ndi magulu otsatsa. Ngati mukudziwa CPA yanu, mutha kugwiritsa ntchito kuyitanitsa pawokha pamagulu osiyanasiyana otsatsa ndi makampeni.
Ndikofunikira kuyang'anira njira yodzipangira yokha. Kutsatsa pawokha kuli ndi zabwino zambiri, kuphatikizapo kuchuluka kwa kutembenuka mtima. Itha kugwiritsidwanso ntchito kukulitsa mitundu kapena magulu atsopano. Pogwiritsa ntchito deta yozizira, kutsatsa kwaotomatiki kumatha kulosera nthawi yomwe kugulitsa kudzachitika, zomwe zimakulitsa kutembenuka kwanu. Ngati mukufunitsitsa kukulitsa ROI yanu, kuyitanitsa zokha ndiyo njira yopitira. Ma tweaks angapo angapangitse kusiyana konse mu kampeni yanu.
Pali njira zambiri zosinthira Ubwino Wanu wamakampeni a Adwords. Kuphatikiza pakusintha CTR yanu ndikudina-kudutsa, muyenera kupanga tsamba lanu kukhala losavuta kuyendamo kwa alendo. Google idzasankha malonda anu potengera momwe amachitira kale, kugwirizana ndi mawu osaka, ndi kudina-kudutsa. Njira yabwino yosinthira Ubwino Wanu ndi kusinthasintha zotsatsa zanu pafupipafupi ndikuwayesa wina ndi mzake. Ma algorithm a Google amawunika momwe malonda onse amagwirira ntchito kuti apereke chiwongola dzanja chapamwamba kwambiri.
Kudina-kudutsa (Mtengo CTR) ya mawu osakira ndiye chinthu choyamba pakuzindikira Score Yabwino kwa mawu osakira. Mtengo wapatali wa magawo CTR, pamene malonda anu ndi ofunika kwambiri kwa osaka. Komanso, zotsatsa zokhala ndi ma CTR apamwamba zidzakwera pazotsatira zakusaka. Komabe, kuti muwongolere za Quality Score yanu, muyenera kudziwa zonse zomwe zimakhudza CTR. Yesetsani kukhala ndi CTR ya 7 kapena apamwamba.
Zinthu zingapo zimathandizira ku Quality Score ya zotsatsa zanu. Mutha kugwiritsa ntchito njira zingapo kukonza zingapo mwazo. Mutha kugwiritsanso ntchito Google's Ad Preview and Diagnosis Tool kuti muwone zomwe sizikuyenda. Pali njira zina zabwino zosinthira Quality Score yanu mu Adwords ndikuwonjezera CTR yanu. Tiyeni uku, mudzatha kukulitsa kuchuluka kwa zowonera zomwe malonda anu amapeza ndikulipira zochepa pa chilichonse.
Kuwonjezera pa kukonza CTR, Quality Score ya kampeni yanu ya AdWords imatsimikizira ngati malonda anu alandira kudina. Izi zili choncho chifukwa cha kufunikira kwa mawu osakira komanso mawu omwe amagwiritsidwa ntchito pamalonda. Zotsatira zabwino zimaganiziranso zomwe zachitika patsamba lofikira. Kumvetsetsa zinthu zitatu zonsezi kudzakuthandizani kudziwa zomwe muyenera kusintha pa kampeni yanu. Kusintha zinthu izi kumawonjezera kuchuluka kwa magalimoto ndi kudina. Njira yabwino yopititsira patsogolo luso lanu ndikuyesa njira zosiyanasiyana ndikuwona zomwe zingagwire bwino bizinesi yanu.
Kuchulukitsa Score Yanu Yabwino ndi gawo lofunikira kwambiri pakusaka kwanu komwe mumalipira. Ndi chimodzi mwazinthu zofunika kwambiri zomwe zimatsimikizira momwe zotsatsa zanu zimagwirira ntchito. Kukwezera Score Yanu Yabwino, kukweza mtengo wanu wa CPC. Kukulitsa Score Yanu Yabwino kukupatsani mwayi wopikisana nawo otsatsa ambiri ndikuwonjezera ROI yanu. Koma kumbukirani, palibe kukonza mwachangu pakukweza Score yanu Yabwino. Zimatenga nthawi, kuyesa, ndi kukonzanso.
Mtengo pa dinani (Zamgululi) chifukwa Adwords zimasiyanasiyana malinga ndi makampani ndi mawu ofunika. Pomwe pafupifupi CPC ya Adwords ndi $2.32, mawu ena osakira amawononga ndalama zambiri kuposa ena. Mpikisano wamakampani umathandizira kudziwa mtengo wa Adwords. Mwachitsanzo, “chitetezo kunyumba” amapanga kudina kopitilira kasanu kuposa “utoto.” Komabe, Harry's Shave Club amagwiritsa ntchito mawu ofunikira “shave club” kutsatsa ndikulipira $5.48 paliponse. Ngakhale iyi ndi CPC yotsika kuposa makampani ena, adayikidwabe patsamba lachitatu lazotsatira ndikupangidwa $36,600.
Mtengo pakudina kulikonse kwa Adwords umasiyanasiyana kutengera mtundu wa mawu osakira, mawu ad, ndi tsamba lofikira. Moyenera, zinthu zonse zitatu ndizogwirizana ndi chinthu kapena ntchito yomwe ikulengezedwa. High CTR imatanthauza kuti malonda ndi othandiza kwa ogwiritsa ntchito. Izi zikuthandizani kudziwa kuchuluka kwa zotsatsa zilizonse. Pomaliza, cholinga chake ndikukweza mtengo wanu pakadina kamodzi kuti mupeze ROI yabwino kwambiri.
Metric ina yofunika ndi mtengo uliwonse kutembenuka. Pamene CPC yotsatsa ikuwonjezeka, kutembenuka kwakukulu kumayembekezeredwa. Kugwiritsa ntchito Google Enhanced CPC bid kukhathamiritsa kukuthandizani kukwaniritsa izi. Izi zimangosintha mabidi anu potengera zotsatira za malonda. Ndikwabwino kwa mawu osakira a niche chifukwa amakulolani kutambasula bajeti yanu. Mtengo wapakati pa kutembenuka kwa Adwords ndi $2.68.
Mtengo pakudina kulikonse kwa Adwords umasiyanasiyana kutengera makampani. Ngakhale kutsatsa kwa adwords pamasamba achinsinsi kumawononga ndalama zochepa kuposa $1, Google imapanga ndalama zambiri potsatsa malonda. Ndizotheka kulipira ndalama zochepa, koma kudina uku sikungakhale kolunjika mokwanira. Ma CPC amakhazikitsidwa ndi njira zotsatsa kapena mafomu omwe amagwiritsidwa ntchito ndi makampani otsatsa. Osindikiza masamba, mbali inayi, lipirani wotsatsa mlendo akadina malonda.
CPC ya malonda a Facebook imatha kusintha malinga ndi momwe anthu amachitira ndi malonda. Mutha kukhazikitsanso pamanja kutsatsa kwa CPC pazotsatsa za Facebook. CPC yotsika kwambiri ndi $0.45 zotsatsa pazovala pomwe chapamwamba kwambiri $3.77 kwa otsatsa azachuma. Njira ina yopangira ndalama pa Facebook ndikugwiritsa ntchito zotsatsa zakomweko. Zotsatsa izi zimawoneka ngati gawo labulogu ndipo sizodziwikiratu. Taboola, Mwachitsanzo, ndi malo otchuka otsatsa malonda.
