Mndandanda wazomwezo
Malonda Angwiro AdWords
Khazikitsani akaunti
Ndife akatswiri pa izi
Makampani a AdWords
whatsapp
skype

    Blog

    Zambiri Za Blog

    Momwe Mungagwiritsire Ntchito Adwords Kuti Muwonjezere Kufikira Kwanu Kutsatsa ndi Kugwirizana Kwamakasitomala

    Adwords

    Kupambana kwa bizinesi yanu yapaintaneti kumadalira momwe mumatsatsa komanso kukhudzidwa kwamakasitomala. Muyenera kudziwa momwe mungagwiritsire ntchito nsanja za PPC monga AdWords kuti muwonjezere kuwonekera kwanu komanso kuchitapo kanthu kwa kasitomala. Werengani kuti mudziwe za mbali zazikuluzikuluzi. Sikochedwa kwambiri kuti muyambe kugwiritsa ntchito nsanja za PPC, kuphatikiza AdWords. Nawa malangizo ndi zidule zofunika kuti muyambe:

    Kafukufuku wa mawu ofunika

    Chimodzi mwazinthu zoyamba kupanga kampeni yopambana ya AdWords ndikupanga kafukufuku wamawu oyenera. Kugwiritsa ntchito Google Keyword Planner kungakuthandizeni kudziwa kuchuluka kwakusaka kwa mawu osakira omwe mukuganizira, mtengo uliwonse wa mawu ofunika, ndipo amangopereka mawu ndi ziganizo zina zoti agwiritse ntchito. Mukachita bwino, kafukufukuyu adzakuthandizani kupanga kampeni yomwe ikugwirizana ndi msika womwe mukufuna. Kukumbukira kuti kufufuza kwanu kwa mawu osakira ndikokhazikika, m'pamenenso zotsatsa zanu zizikhala zolunjika.

    Imodzi mwa njira zodziwika komanso zothandiza zoyambira kufufuza mawu osakira ndikugwiritsa ntchito Google Keyword Planner. Chida ichi chikuwonetsa kuchuluka kwa mawu osakira mwezi uliwonse. Ngati mawu anu osakira ndi okwera pamagalimoto achilimwe, muyenera kuwalunjika pa nthawi imeneyo. Njira ina yofufuzira mawu ofunikira ndikugwiritsa ntchito zida monga Google AdWords’ ad builder kuti mupeze mawu osakira. Mukangochepetsa mndandanda wa mawu osakira, mukhoza kuyamba kupanga zinthu kutengera kusaka kumeneko.

    Pamene mukugwiritsa ntchito kafukufuku wanu wa mawu ofunika, muyenera kuganizira zomwe mukufuna kuti tsamba lanu likwaniritse. Tiyeni uku, mudzadziwa zomwe omvera anu akufuna. Muyeneranso kuganizira cholinga chawo chofufuzira – zili ndi chidziwitso, kuyenda panyanja, kapena transaction? Kugwiritsa ntchito Google Keyword Planner, mutha kupeza lingaliro la mawu osakira otchuka pa niche yanu. Muyeneranso kuwona ngati mawu osakirawa akukhudzana ndi tsamba lanu. Kugwiritsa ntchito mawu osakira m'malo oyenera kuwonetsetsa kuti malonda anu amawonedwa ndi anthu oyenera.

    Kupanga njira yabwino ya mawu osakira, muyeneranso kufufuza omwe akupikisana nawo’ masamba. Opikisana nawo’ mawebusaiti angakhale ndi zinthu zomwe sizikugwirizana ndi malonda kapena ntchito zanu monga zanu. Kugwiritsa ntchito mawu achinsinsi a Google, mudzatha kudziwa kuti ndi mawu ati omwe akuyendetsa magalimoto ambiri kwa omwe akupikisana nawo. Mutha kugwiritsa ntchito chidziwitsochi kuti mupange njira yopikisana ndi mawu osakira. Tiyeni uku, mutha kugwiritsa ntchito njirayi kuti mukweze tsamba lanu pa Google.

    Zotsatira zabwino

    Kupambana kwabwino kwa Adwords ndi chimodzi mwazinthu zofunika kwambiri kuti zotsatsa zanu zikhale zogwirizana. Adwords’ kuchuluka kwapamwamba kumatsimikiziridwa ndi ma algorithms omwe ali ofanana ndi ma algorithms amtundu wa organic. Kukwezera mphambu yanu yabwino, m'pamenenso malonda anu azikhala oyenera kwa omvera anu ndipo pamapeto pake mutembenuke. Nazi njira zina zowonjezerera zotsatsa zanu. Tikambirana zina mwazinthu zodziwika bwino zomwe zimakhudza kuchuluka kwa malonda anu.

    Njira yabwino yowonjezerera chiwongolero chanu ndikuwunika momwe matembenuzidwe amalonda anu akusinthira. Yang'anirani kwambiri kuchuluka kwanu ndikuchotsa zotsatsazo ndi CTR yotsika. Yesani kusintha mutu wanu kuti muwonjezere kutembenuka kwa malonda anu. Ndiye, yesani kampeni yatsopano yotsatsa yokhala ndi zotsatsa zina. Izi zidzakulitsa mphambu yanu yabwino kwambiri. Kuti muwongolere kusintha kwanu, yesetsani kuwongolera zigawo zitatu izi:

    Kutsika Kwabwino Kwambiri kumatha kukweza Mtengo wanu Pakudina (Zamgululi). Zitha kusiyanasiyana kutengera mawu omwe mukufuna, koma High Quality Score imatha kutsitsa CPC yanu. Kunena zowona, zitha kukhala zovuta kuwona zotsatira za Quality Score, koma zidzadziwika pakapita nthawi. Pali maubwino ena ambiri pa High Quality Score. Kumbukirani kuti maubwino awa amawonjezeka pakapita nthawi. Musayese kusintha kamodzi kokha – zotsatira zidzamanga pakapita nthawi.

    Zotsatira Zapamwamba kwambiri zithandizira kuwonekera kwa malonda anu pazotsatira zakusaka. Google imapereka mphotho kwa otsatsa omwe amatha kupanga zotsatsa zapamwamba kwambiri. Ndipo malonda otsika amatha kuwononga bizinesi yanu. Ngati muli ndi bajeti yosinthira izi, ganizirani kulemba ntchito wolemba malonda. Kampeni yanu ikhala yopambana komanso yotsika mtengo ngati Quality Score yanu ndiyokwera. Choncho, zindikirani: Kupambana kwabwino si chinthu choyenera kutengedwa mopepuka.

    Zamgululi

    Mtengo pa dinani (Zamgululi) zotsatsa za Adwords zimasiyanasiyana kutengera zinthu zingapo. Mawu osakira ndi makampani omwe mukuwatsata amatsimikizira CPC. Izi zimatsimikizira kuchuluka kwa ndalama zomwe muyenera kulipira kuti muyendetse kampeni yanu. Pansipa pali zina mwazinthu zomwe zimatsimikizira CPC. Werengani kuti mudziwe zambiri. -Ndi omvera omwe mukufuna kuwatsata? Ndi mtundu wanji wa malonda kapena ntchito zomwe malonda anu angakonde?

    -Kodi mukufuna kulipira zingati pakudina? Ndalama zomwe mumapereka siziyenera kupitilira malo anu opuma. Kukhazikitsa max CPC yanu kukhala yokwera kwambiri kumabweretsa matembenuzidwe ambiri, zomwe pamapeto pake zidzachepetsa ROI yanu ndi malonda. Mofananamo, kuchepetsa kuchuluka kwa CPC kudzachepetsa ROI yanu, koma zotsatira zake zimakhala zochepa. CPC ndiyofunikira chifukwa Google imayika malonda anu apamwamba pazotsatira ngati ali ndi Malonda apamwamba.

    -Kodi muyenera kuwononga ndalama zingati pakudina? Ngakhale kuti CPC ndiyofunikira kuti mupeze zosintha, CPM ndiyabwino kukulitsa ROI yanu. Nthawi zambiri, mutha kupeza zambiri pakudina ndi CPC yotsika. Komabe, ngati mukuyang'ana CPC yotsika, zidzakhala zosavuta kupeza ROI yapamwamba. Njira yabwino yokwaniritsira bajeti yanu ya Adwords ndikuzindikira mtengo wapakati pakudina ndikuwerengera mtengo wanu pachikwi.

    -CPC imatsimikiziridwa ndi mawu osakira omwe mukuyang'ana komanso mtengo uliwonse womwe malonda anu adzalandira. Pali zinthu zambiri zomwe zingakhudze CPC yanu yotsatsa, kuphatikiza mawu ofunika, tsamba lofikira, ndi zinthu zomwe zikuchitika. Ngati mukuyang'ana mawu osakira, High Quality Score ikhoza kukubweretserani phindu pa kampeni yanu ya PPC. Pomaliza, cholinga chanu ndikuwonjezera CPC yanu momwe mungathere, popanda kusweka.

    Kubwereza

    Kutsatsanso ndi Google AdWords kumakupatsani mwayi wowonetsa zotsatsa zachikhalidwe kwa alendo omwe adabwera patsambalo. Mutha kupanganso zotsatsa zotsatsa kutengera ma feed kuti mufikire alendo am'mbuyomu. Kugwiritsa ntchito kutsatsanso kungakupatseni mwayi wosintha alendo anthawi imodzi kukhala makasitomala obwereza. Kuti mudziwe zambiri za njira iyi, werenganibe. Nkhaniyi ikufotokoza zaubwino ndi ntchito zotsatsanso ndi AdWords. Itha kukhala njira yoyenera kuiganizira pabizinesi yanu.

    Kutsatsanso ndi njira yabwino yokumbutsa alendo zinthu kapena ntchito zanu. Mutha kupanga zotsatsa zosiyanasiyana kutengera mtundu wazinthu zomwe adaziwonapo patsamba lanu. Mwachitsanzo, mutha kulunjika alendo omwe adayendera tsamba langolo patsiku lachisanu ndi chiwiri kapena 15 kapena okhawo amene adawona tsambalo pa tsiku lachisanu ndi chiwiri. Mwa kulunjika omvera anu potengera khalidwe lawo, mutha kukulitsa kutembenuka kwanu ndi ROI.

    Mtengo pa dinani

    Ngati mukuganiza kuti mumagwiritsa ntchito ndalama zingati pamtengo pakudina kwa Adwords, simuli nokha. Anthu ambiri amawononga ndalama zambiri $4 podina pa zotsatsa. Ndipo, ndi kafukufuku woyenera, mukhoza kuchepetsa chiwerengero chimenecho kwambiri. Njira zingapo zingakuthandizeni kutero. Choyamba, geo-changitsani malonda anu. Izi zikuthandizani kuti muwonetse zotsatsa kumitundu ina yazida zam'manja. Kachiwiri, mutha kuchepetsa kuchuluka kwa zotsatsa zomwe zimawonekera patsamba lomwe laperekedwa, kotero kuti okhawo ofunikira amawonetsedwa kwa alendo anu.

    AdWords’ CPC ndiyotsika kwambiri m'mafakitale ambiri. Pafupifupi CPC pakufufuza pa Google ndi pafupifupi $1 ndi $2, koma akhoza kufika $50 ngati mukufuna kutsata kwambiri. Kutengera makampani anu, mtengo wanu, ndi opikisana nawo’ malonda, mutha kuwononga mazana kapena masauzande a madola patsiku pa AdWords. Komabe, kumbukirani kuti ngakhale ndi zida zaulere za Google, mutha kupangabe ndalama kuchokera kutsatsa.

    Njira inanso yowonjezerera malonda anu ndikuwonjezera malonda anu. Komabe, ndizofunika kudziwa kuti kuyitanitsa mawu ofunikira kumasiyanasiyana kuchokera kumakampani kupita kumakampani. Ngati muli mu bizinesi ya zachuma, kutembenuka kwanu kwapakati kuli pafupi 2.70%. Kwa mafakitale monga e-commerce ndi inshuwaransi, avareji ndi pansi pa awiri peresenti. Mwanjira ina iliyonse, ndikofunikira kuyang'anira kampeni yanu mosamala ndikusintha zomwe mukufuna. Ndipo musaiwale kugwiritsa ntchito Google Sheet kutsatira kampeni yanu.

    Pomwe mphambu zabwino ndi CPC ndizofunikira pa kampeni yanu ya AdWords, muyenera kuganiziranso za kuyika mawu anu ndi tsamba lofikira. AdWords’ Quality Score ndi muyeso wa kufunikira kwa zomwe muli nazo kwa osaka. Kukweza CTR yanu, ndizotheka kuti malonda anu adzadindidwa. Ngati tsamba lanu lofikira silikugwirizana, malonda anu adzakwiriridwa mu SERPs.

    Kanema wathu
    ZAMBIRI ZAMALUMIKIZIDWE