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Pali njira zingapo zopangira akaunti yanu ya AdWords. Pansipa ndikuphimba Broad match, Mawu osakira, Magulu otsatsa a mawu amodzi amodzi, ndi SKAGs. Zomwe zimagwirira ntchito bwino bizinesi yanu? Werengani kuti mudziwe njira yomwe ingakuthandizireni bwino. Nawa malangizo angapo kuti muyambe. Ndiye, mutha kukhathamiritsa kampeni yanu. Umu ndi momwe mungakulitsire akaunti yanu ndikupeza zambiri kuchokera ku Adwords.
Ngati mukufuna kuwona kutembenuka kwakukulu ndikuchepetsa mtengo pakudina, gwiritsani ntchito machesi osinthidwa mu Adwords. Chifukwa chake ndi chakuti malonda anu adzakhala ofunika kwambiri kwa ogwiritsa ntchito anu, ndipo mutha kuwongolera bajeti yanu yotsatsa. Machesi ambiri mu Adwords amatha kudya mwachangu bajeti yanu yotsatsa. Mwamwayi, pali njira zosavuta kuyesa mitundu yonse ya machesi. Werengani kuti mudziwe momwe mungakulitsire bajeti yanu yotsatsa.
Ngati malonda anu akuwonetsa mawu osakira omwe mulibe mawu osakira, gwiritsani ntchito Broad Match modifier. Izi ziwonetsa malonda anu pazosaka zofananira zomwe zingaphatikizepo mawu ofanana ndi mawu ofananirako. Broad Match Modifier ndi imodzi mwamachesi omwe ali ndi chizindikiro. Kuti muwonjezere chosinthira ichi, dinani pa Keyword tabu ndikudina + saina pafupi ndi mawu osakira aliwonse. Zosintha zamachesi zazikulu ndizothandiza kwambiri pakuyendetsa bwino.
Kuyesera kwa Google ndi machesi ambiri mu Adwords kungapweteke otsatsa ena, koma sizingawononge Score yanu Yabwino. Ngakhale otsatsa ambiri amaganiza kuti CTR yapamwamba ndiyabwino pa Quality Score yawo, izi sizili choncho. Pamenepo, Kupanga mawu osakira kukuthandizani kuti mupindule ndi Quality Score. Machesi ambiri a CTR amafunikira kwambiri pamlingo wa mawu osakira Quality Score mu AdWords kuposa CTR yeniyeni. Komabe, mawu abwino ofunika CTR athandizira malonda anu kuti azitha kudina kwambiri.
Kufanana kwakukulu mu Adwords ndikwabwino kwa otsatsa omwe alibe mndandanda wamawu ofunikira. Ikhoza kuthetsa zotsatira zosaka zosafunikira ndikuchepetsa mtengo wodina, kukulolani kuti muyang'ane pa mawu osakira omwe amagwira ntchito kwa omvera anu. Mukaphatikiza mawu osakira ndi mafananidwe otakata, mutha kupititsa patsogolo ROI yanu. Njira iyi idayambitsidwa zaka zingapo zapitazo koma yasamaliridwa pang'ono mpaka pano. Ngati mugwiritsa ntchito mawu osakira bwino, adzakulitsa kulunjika kwanu ndi ROI.
Mutha kuletsa kugwiritsa ntchito mawu ndi ziganizo zamtundu uliwonse pamakampeni anu otsatsa pogwiritsa ntchito mawu osakira. Muyenera kuwonjezera mawu osakira pa kampeni yanu, kapena kumagulu ena otsatsa, kuletsa zotsatsa zanu kuti zisawonekere pazotsatira izi. Izi zingathandize kusunga ndalama zambiri. Umu ndi momwe mumachitira izi:
Sakani Google kuti mupeze mawu osakira. Lembani mawu osakira omwe mukufuna kutsata ndikuwona zomwe mukupeza. Onjezani zotsatsa zilizonse zosafunikira pamndandanda wanu wa mawu osakira a AdWords. Mutha kuyang'ananso Google Search Console yanu ndi ma analytics kuti mudziwe mawu osakira omwe akukupatsirani kuchuluka kwa magalimoto kwa inu.. Onetsetsani kuti mwawonjezera mawu awa pamndandanda wanu. Idzakupatsani lingaliro la zomwe zili zoyenera kuti musaphatikizidwe pamakampeni anu otsatsa.
Mawu osafunikira kwenikweni amatanthauza mawu omwe ali m'mawu osafunikira omwe ali ofunikira kwambiri pa kampeni yanu. Ngati mukutsatsa plumber, simukufuna kulunjika omwe akufunafuna ntchito. Amene akufunafuna plumber, Mwachitsanzo, akanalowa “plumber”, lomwe lingakhale liwu lofunikira kwenikweni. Mawu osakira ofananirako, mbali inayi, letsani zotsatsa zanu kuti zisawonekere munthu akalemba mawu onse a mawu osakira.
Gwiritsani ntchito kufananitsa koyipa kapena mawu kuti muletse zotsatsa. Machesi oyipa atsekereza zotsatsa zosaka ndi mawu osakira onse. Mtundu wamtunduwu wamtunduwu sudzawonetsa zotsatsa ngati funso lanu likuphatikiza mawu onse osafunikira, koma ena a iwo adzawonekera pofufuza. Kufanana kwenikweni kolakwika kumagwiritsidwa ntchito bwino pama brand kapena zotsatsa zofanana, ndipo simukufuna kuti anthu agwiritse ntchito yolakwika. Pamenepa, kugwirizana kotakata koipa kudzachita.
Ngati mukuyesera kuyendetsa bwino kwambiri zotsatsa zanu, muyenera kugwiritsa ntchito magulu otsatsa mawu amodzi. Zotsatsa izi ndizolunjika kwambiri ku liwu limodzi lofunikira, ndipo ad copy idzakhala 100% zogwirizana ndi mawu ofunikawo. Mukamapanga magulu otsatsa mawu amodzi, yang'anani pa kudina, zowonera, ndi mpikisano wa mawu osakira payekha. Mutha kugwiritsa ntchito mawu osakira kuti musankhe zoyenera.
Magulu otsatsa amtundu umodzi ndi njira yabwino yoyesera mitundu yosiyanasiyana ya zotsatsa ndikuwongolera kampeni yanu. Komabe, mutha kupeza kuti magulu otsatsa mawu amodzi amatenga nthawi yochulukirapo kuti akhazikitse ndikuwongolera kuposa magulu otsatsa amitundu yambiri. Ndi chifukwa amafunikira ma seti osiyana pa liwu lililonse. Ndi kampeni yamawu ambiri, mudzakhala ndi mazana a mawu osakira, ndipo ndizovuta kwambiri kuyang'anira ndikusanthula zonse.
Kuphatikiza pa kukulitsa mitengo yanu yotembenuka, magulu otsatsa amtundu umodzi amathanso kukulitsa kufunikira kwa zotsatsa zanu. Popeza ogwiritsa ntchito akuyembekezeka kugwiritsa ntchito Google kuti apeze zambiri, amayembekezera kuona zotsatira zoyenera. Malonda omwe ali ndi nthawi yofufuzira yofanana ndi omvera apangitsa kuti anthu ambiri azidina ndikusintha. Ma SKAG ndi chisankho chabwino kwambiri chotsatsa malonda kapena ntchito zingapo. Pomaliza, mudzakhala osangalala ndi zotsatira zanu ngati mugwiritsa ntchito magulu otsatsa amtundu umodzi m'malo mwamagulu angapo otsatsa.
Ngakhale magulu otsatsa amtundu umodzi siabwino pa bizinesi iliyonse, iwo ndi chisankho chabwino ngati mukuyang'ana kuti mukweze mphambu yanu yabwino ndikuwonjezera kuchuluka kwanu. Magulu otsatsa awa ndi okhazikika ndipo adzakuthandizani kumvetsetsa bwino CTR yanu. Powonjezera kufunika kwa zotsatsa zanu, mudzatha kuchepetsa CPC yanu. Mudzapindulanso ndi mphambu yabwinoko, zomwe zidzabweretsa kutsika kwa ndalama zotembenuza.
SKAGs mu Adwords amakulolani kuti musinthe zotsatsa zanu kukhala mawu osakira. Izi zimawonjezera kufunikira kwa Google, komanso kuchuluka kwa malonda anu. Kupeza bwino ndi chimodzi mwazinthu zofunika kuziganizira posankha momwe mungakwaniritsire kampeni yanu. Magulu otsatsa achikhalidwe amakhala ndi mawu osakira angapo pagulu lililonse lazotsatsa. Kusintha malonda anu kumatha kukulitsa CTR yanu ya mawu osakira, kwinaku akuchitsitsa kwa ena. Zotsatsa zokhala ndi ma SKAG zimakhala ndi zotsatsa zomwe zimakwaniritsa CTR yapamwamba komanso CPA yotsika.
Mukakhazikitsa SKAGs, muyenera kuwonetsetsa kuti mumagwiritsa ntchito zilembo zomwezo pa liwu lililonse. Tiyeni uku, pamene mawu ofunika ayambitsa wina, zotsatsa sizikuwoneka. Mofananamo, ngati liwu limodzi lofunikira silikugwirizana ndi mawu kapena kufanana kwenikweni, malonda sawoneka. Iyi si nkhani yayikulu ngati muli ndi lingaliro labwino la momwe mawu anu amagwirira ntchito.
Cholakwika chofala chomwe otsatsa ambiri amapanga ndikugwiritsa ntchito ma SKAG ambiri. Kuchulukitsa bajeti yanu yotsatsa pogwiritsa ntchito mawu osafunikira ndi njira yotsimikizika yowonongera ndalama zanu. Ma SKAG amakuthandizani kuti muchotse mawu osafunikira ndikupangitsa kuti muzitha kuyang'anira momwe mukuchitira. Ili ndi lingaliro labwino, ngati muli ndi mazana a mawu osakira. Zimatsimikiziranso kuti zotsatsa zanu zimagwirizana ndi alendo anu’ zosowa.
SKAGs mu Adwords ndi njira yabwino yogawa makampeni anu ndikutsata zoekwoorden yoyenera. Ngati muli ndi magulu angapo otsatsa mawu amodzi, aliyense akhale ndi tsamba lake lofikira. Mukhozanso kupanga zambiri monga 20 single keyword ad groups. Izi zikuthandizani kuti mupindule ndi akaunti yanu ya AdWords. SKAG imodzi ikhoza kukhala ndi makampeni angapo.
Mukamapanga tsamba lofikira la kampeni yanu ya Adwords, pali zinthu zambiri zomwe muyenera kuziganizira. Alendo omwe amadina ulalo wotsatsa kapena mawu amayembekeza kupeza zomwe zili zofanana ndi zomwe amazifuna. Ngati mulibe zofunikira patsamba lanu lofikira, alendo anu adzadina kutali. M'malo mwake, kuyang'ana pa kupereka mfundo zoyenera zomwe zingawathandize kupanga chisankho. Onetsetsani kuti tsamba lanu lofikira ndilosavuta kuyendamo, ili ndi kuyimbira komveka kuti achitepo kanthu ndipo imapatsa wogwiritsa ntchito zomwe akufuna.
Zomwe zili patsamba lanu lofikira ziyenera kukhala ndi mafunso ofunikira komanso zosavuta kuwerenga. Pewani kuchulukitsitsa, zosokoneza mawu ndi pop-ups. Tsamba lofikira la Invision ndi chitsanzo chabwino kwambiri. Ndi yoyera ndipo imakhala ndi mfundo imodzi yokha, koma a “Onerani Kanema” zochitika zikuphatikizidwa mu lightbox, zomwe sizimalepheretsa kutembenuka. Chosavuta ndikuyenda, kutembenuka kwanu kukukwera.
Kugwirizana ndi chinthu china chofunikira. Alendo obwera patsamba lanu lofikira abwera ndi zolinga zenizeni, kotero muyenera kutsimikiza kuti tsamba lanu likuwonetsa kufunikira kwake. Iyenera kuwathandiza kupeza zomwe akufuna ndikuwatsimikizira kuti ali patsamba lolondola. Kukwezera kufunika kwake, kukweza kwanu kudzakhala kokwezeka ndipo malonda anu adzakwera kwambiri komanso otsika mtengo. Zomwe zili pansipa ndi zina mwazinthu zofunika kwambiri patsamba lofikira la Adwords.
Tsamba lanu lofikira liyeneranso kukhala logwirizana ndi mawu osakira omwe mukuyang'ana. Mwachitsanzo, ngati mukugwiritsa ntchito mawu osakira “kugula nsapato,” mufuna kuwonetsetsa kuti tsamba lanu lofikira likugwirizana ndi zomwe wofufuzayo akufuna. Zomwe zili patsamba lanu lofikira zidzatengera mawu anu osakira ndipo zidzatsimikizira Score Yanu Yabwino. Kugwiritsa ntchito machitidwe abwino kumawonjezera kutembenuka kwanu. Ndi Zabwino Zabwino Score, mutha kuchepetsa ndalama zomwe mumatsatsa ndikuwonjezera kubweza kwanu pakugulitsa.
