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Ngati mutangoyamba kumene ndi akaunti yanu ya AdWords, mwina mwakhala mukudabwa momwe mungapangire. Pali njira zingapo zochitira izi. Werengani kuti mudziwe momwe mungasankhire akaunti yanu ya AdWords kuti ikwaniritse zosowa zanu. M'nkhaniyi, tidzapita ku CPA ndi kuyitanitsa CPM. Tidzafotokozeranso momwe mungakhazikitsire akaunti yanu kuti muwonetsetse kuti mukukulitsa mapindu ake.
Ngakhale kutsatsa kwapa-pa-click pa Adwords kungawoneke kosavuta pamtunda, pali zinthu zingapo zofunika kuziganizira. CTR yapamwamba imasonyeza kuti malonda anu ndi othandiza komanso oyenerera. CTR yotsika imatanthauza kuti palibe amene adadina pamalonda anu, ndichifukwa chake Google imakonda zotsatsa zokhala ndi CTR yayikulu. Mwamwayi, pali zinthu ziwiri zomwe mungathe kuzilamulira kuti muwonjezere CTR yanu.
Kutsatsa kwa PPC kumagwiritsa ntchito mawu osakira kulumikiza mabizinesi ndi ogula omwe akufuna. Mawu osakirawa amagwiritsidwa ntchito ndi maukonde otsatsa ndi injini zosaka kuti asankhe zotsatsa zomwe zimagwirizana ndi zomwe ogula akufuna komanso zomwe amakonda.. Kuti mupindule kwambiri ndi zotsatsa zanu, sankhani mawu osakira omwe amalankhula ndi omvera anu. Kumbukirani kuti anthu samayang'ana chinthu chomwecho nthawi zonse, kotero onetsetsani kuti mwasankha mawu osakira omwe akuwonetsa izi. Komanso, mutha kusinthanso makampeni anu potsata ogwiritsa ntchito kutengera komwe ali, chipangizo, ndi nthawi ya tsiku.
Cholinga cha kutsatsa kwapalipi-pa-kudina ndikupanga zosintha. Ndikofunikira kuyesa mawu osakira osiyanasiyana ndi makampeni kuti mudziwe omwe angakhale othandiza kwambiri. Kutsatsa kwapa-pa-click ndi njira yabwino yoyesera omvera osiyanasiyana ndi ndalama zazing'ono, mpaka mutha kuwona omwe akuchita bwino. Mutha kuyimitsa zotsatsa zanu ngati sizikuyenda momwe mukuyembekezera. Izi zitha kukuthandizaninso kuwona mawu osakira omwe ali othandiza kwambiri pabizinesi yanu.
Njira imodzi yowonjezerera kampeni yanu ya PPC ndikukulitsa tsamba lanu lofikira. Tsamba lanu lofikira ndi tsamba lomwe omvera anu amachezera akadina malonda anu. Tsamba labwino lofikira lidzatembenuza alendo kukhala makasitomala kapena kuonjezera kuchuluka kwa kutembenuka. Pomaliza, mukufuna kuwona kutembenuka kwakukulu. Pamene mukugwiritsa ntchito njira iyi, kumbukirani kuti mumangopanga ndalama ngati muwona kutembenuka kwakukulu.
Mitengo yotsatsa ya PPC nthawi zambiri imatsatiridwa potengera kutsatsa kapena kutsika. Wotsatsa amalipira wosindikiza ndalama zokhazikika nthawi iliyonse malonda ake akadina. Ofalitsa nthawi zambiri amasunga mndandanda wamitengo ya PPC. Ndikofunikira kugula mozungulira mtengo wotsika kwambiri, zomwe nthawi zina zimatha kukambirana. Kuwonjezera kukambirana, mapangano amtengo wapatali kapena anthawi yayitali nthawi zambiri amabweretsa mitengo yotsika.
Ngati ndinu watsopano pakutsatsa kwa PPC pa Adwords, ndikofunikira kukumbukira kuti mtundu wa kampeni yanu ndi wofunikira. Google imapereka mphotho zabwino kwambiri zotsatsa zotsatsa komanso zotsika mtengo kwambiri kwa mabizinesi omwe amapereka ogwiritsa ntchito bwino kwambiri. Kuchita bwino kwa malonda anu kumayesedwanso ndi kudina-kudutsa. Mufunika maziko olimba musanayambe kuyang'anira akaunti yanu ya PPC. Mutha kudziwa zambiri za kutsatsa kwa PPC ku PPC University.
Kugwiritsa ntchito makina opangira ma bid ndi lingaliro labwino ngati mukufuna kukulitsa bwino komanso kukula. Makina oterowo amatha kuyang'anira mamiliyoni akutsatsa kwa PPC ndikukulitsa zotsatsa zanu kuti mubweze kwambiri. Nthawi zambiri amamangiriridwa patsamba la otsatsa, ndi kudyetsa zotsatira za aliyense pitani kubwerera ku dongosolo. Tiyeni uku, mudzatsimikiza kuti malonda anu akuwoneka ndi makasitomala omwe angakhale nawo.
Mtengo wa vCPM (CPM yowoneka bwino) njira yotsatsa ndi njira yabwino yowonjezerera mwayi wotsatsa wanu kuwonekera. Zokondazi zimakupatsani mwayi wotsatsa malonda okwera kwambiri pazotsatsa chikwi chilichonse. Mukasankha kugwiritsa ntchito izi, Google Adwords idzakulipirani pokhapokha malonda anu awonetsedwa pamwamba pa malonda apamwamba kwambiri. Ndi kuyitanitsa kwa vCPM, zotsatsa zolembedwa nthawi zonse zimapeza malo onse otsatsa, kotero iwo amawonekera kwambiri.
Poyerekeza mitundu iwiri ya malonda, Kutsatsa kwa CPM nthawi zambiri kumakhala njira yabwino kwambiri yodziwitsa anthu zamtundu. Kutsatsa kwamtunduwu kumayang'ana kwambiri pamtengo kuposa zowonera. Mulipira pazowonera chikwi chilichonse, koma mutha kulandira ziro kudina. Chifukwa Display Network imatengera mtengo, Zotsatsa za CPM nthawi zambiri zimakhala zapamwamba popanda kudina. Mtengo wapatali wa magawo CPC, mbali inayi, zimatengera kufunika ndi CTR.
Njira ina yowonjezerera CPM yanu ndikupanga malonda anu kukhala olunjika. Kutsatsa kwa CPM ndi njira yapamwamba kwambiri yotsatsa. Kutsatsa kwa CPM kumafuna kutsata kutembenuka. Ndi CPM yowonjezera, muyenera kupatsa Google data kuti muwone kuti ndi alendo angati omwe akusintha kuti agulitse kapena kulembetsa. Pogwiritsa ntchito njira imeneyi, mudzatha kulunjika msika wanu ndikukulitsa ROI yanu.
CPC Yowonjezera ndi njira yotsatsa mu Google Adwords. CPC Yokwezedwa imafuna kuyitanitsa mawu osakira pamanja koma imalola Google kuti isinthe kutengera momwe angasinthire. Imalola Google kusintha mabizinesi mpaka 30% mbali iliyonse, komanso zimapangitsa kuti CPC ikhale yocheperapo kuposa momwe mumafunira. Ubwino wa ECPC ndikuti mutha kusintha zomwe mukufuna kutsatsa komanso bajeti.
Kutsatsa kwa Optimum CPM ndi njira yabwino yowonjezerera kuchuluka kwanu ndikusunga bajeti yanu yatsiku ndi tsiku mkati mwa bajeti yanu.. Komabe, ndikofunikira kukumbukira kuti CPM sizomwe zimapangitsa kuti kampeni yanu ikhale yabwino. Muyeneranso kuyesa kukhathamiritsa kampeni ya otembenuka pogwiritsa ntchito chandamale CPA (mtengo pazochitika) kapena CPC (mtengo pazochitika).
Kutsatsa pamanja kwa CPC kumakupatsani mphamvu zokwanira zotsatsa zanu ndipo ndi poyambira bwino ngati ndinu watsopano ku Google Adwords. Zimakupatsaninso mulingo wowongolera womwe simungapeze munjira zodzipangira zokha. Kutsatsa pamanja kwa CPC kumakupatsani mwayi wosintha mabidi anu nthawi iliyonse yomwe mukufuna, popanda ma aligorivimu kulamula chisankho chanu. Mudzawonanso zochulukira zambiri ngati mukweza mawu anu osakira ndi zotsatsa.
Pomaliza, Kutsatsa kwa CPC mu Google Adwords ndiye njira yabwino kwambiri ngati mukufuna kukweza ndalama zanu. Mawu osakira amchira wautali amaonedwa kuti ndi ofunikira kwambiri kuposa mafunso achidule okhala ndi mawu achidule, kotero iwo ndi otsika mtengo kulunjika. Simukufuna kuyitanitsa zambiri kuposa momwe mungafunire, koma ndizofunika ngati mutapeza makasitomala ambiri. Ma CPC mu Google Adwords ndi otsika kwambiri, kotero mutha kupeza phindu lalikulu la bajeti yanu.
CPA ndi muyeso wa mtengo pa kupeza, kapena mtengo wamoyo wamakasitomala, ndipo angagwiritsidwe ntchito kudziwa kupambana kwa kampeni yotsatsa digito. Ntchito zina za CPA zikuphatikiza kuyeza zolemba zamakalata, kukopera e-book, ndi maphunziro a pa intaneti. Monga metric yayikulu, CPA kumakuthandizani kulumikiza kutembenuka yachiwiri kwa woyamba. Mosiyana ndi kutsatsa kwa CPC, komwe mumalipira pakudina kulikonse, Kutsatsa kwa CPA kumafuna kuti mulipire kutembenuka kumodzi kokha, potero kuchepetsa mtengo wa kampeni.
Pomwe kuyitanitsa kwa CPA ndikothandiza kwambiri kuposa CPC, muyenera kuganizira ubwino ndi kuipa kwa zonsezi. CPA ndi njira yabwino kuwongolera mtengo wa otembenuka pomwe kulola ndalama zina ndi kuwonekera kwa malonda. Kutsatsa pamanja kungakhale ndi zovuta zake, monga kukhala kovuta kukhazikitsa, kuchepetsa ulamuliro wanu, komanso kulephera kulinganiza malingaliro awiri a ndalama ndi kutembenuka.
Ngakhale cholinga chandamale cha CPA chingathandize kukulitsa CPA yanu, muyenera kudziwa kuti kutsatsa mwaukali kumatha kuwononga akaunti yanu poyipangitsa kuti iwonongeke. Izi zitha kupangitsa kuti a 30% kuchepa kwa ndalama. A CPA apamwamba sizikutanthauza kuti muyenera amathera ndalama zambiri kuposa bajeti yanu. M'malo mwake, konzani zomwe zili zanu kuti muwonjezere kutembenuka ndikuchepetsa CPA yanu.
Kupatulapo phindu la CPA kuyitanitsa, ndizothekanso kuyitanitsa pa Facebook. Facebook ili ndi mwayi wophatikiza njira iyi ndi kulunjika kwapamwamba kuti ikwaniritse omvera ena. Facebook ndi njira yabwino yoyezera kupambana kwa kampeni yanu, Ndipo mudzalipira pokhapokha mutalandira kusintha. Kugwiritsa ntchito mtengo pakupeza (CPA) kuyitanitsa mu Google Adwords kungakuthandizeni kuchepetsa mtengo womwe mwapeza pamlingo waukulu.
Ngati bizinesi yanu sigulitsa zinthu zakuthupi, mutha kuwerengera CPA potengera ma metrics ena, monga kulanda kutsogolera, ma demo signups, ndi malonda. Mutha kuwerengera CPA pokonza CPA pafupifupi motsutsana ndi Score yolemera kwambiri. Ma CPA apamwamba nthawi zambiri amasonyeza ROI yochepa, kotero ndikofunika konza zonse CPA ndi Quality Score. Koma ngati Quality Score yanu ili pansi pa avareji, inu mwina kuonjezera CPA wanu poyerekeza ndi mpikisano ndi kuvulaza ROI wanu wonse.
Malonda okhala ndi zigoli zapamwamba adzalandira masanjidwe apamwamba komanso CPA yotsika. Izi zidzalepheretsa otsatsa osatsatsa malonda opanda zinthu zabwino. Ngakhale zotsatsa zapamwamba nthawi zonse zimakopa kudina kochulukirapo, otsatsa omwe ali ndi CPA yotsika azitha kupeza malo apamwamba potsatsa ndalama zochulukirapo. Pamapeto pake adzayenera kukhazikika pamasanjidwe apansi.
Ngakhale CPA kuyitanitsa mu Google Adwords si njira yabwino kwambiri malonda anu ndalama, idzapereka ROI yapamwamba kuposa malonda otsika kwambiri. Pokweza mphambu zabwino, mukhoza kusintha CPA. Tiyeni uku, zotsatsa zanu sizikhala zochuluka momwe zingakhalire. Choncho, nthawi ina mukamagula, onetsetsani kuti mukukonzekera zosintha osati mtengo.
