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Mwinamwake mudamvapo kale za mawu osakira ndi zotsatsa, koma mwina simukudziwa momwe mungapangire akaunti yanu moyenera kuti muwonjezere mphamvu zamadola anu otsatsa. M'munsimu muli malangizo amomwe mungapangire akaunti yanu. Mukakhala ndi lingaliro la momwe mungapangire akaunti yanu, mukhoza kuyamba lero. Mutha kuwonanso kalozera wathu watsatanetsatane wamomwe mungasankhire mawu osakira oyenera. Kusankha mawu osakira ndikofunikira kuti muwonjezere kutembenuka kwanu ndi malonda.
Posankha mawu osakira a Adwords, kumbukirani kuti si mawu onse omwe amapangidwa mofanana. Pamene ena amaoneka zomveka poyamba, iwo angakhale osagwira ntchito kwenikweni. Mwachitsanzo, ngati wina akuyimira “wifi password” ku Google, mwina sakuyang'ana mawu achinsinsi a WiFi yawo yakunyumba. Kapenanso, atha kufunafuna password ya wifi ya anzawo. Kutsatsa pamawu ngati mawu achinsinsi a wifi sikungakhale kothandiza kwa inu, chifukwa anthu sangafune kufunafuna chidziwitso chamtunduwu.
Ndikofunikira kudziwa kuti mawu osakira amasintha pakapita nthawi, chifukwa chake muyenera kutsatira zomwe zachitika posachedwa pakutsata mawu osakira. Kuwonjezera pa ad copy, kulunjika kwa mawu ofunikira kumafunika kusinthidwa pafupipafupi, monga misika yomwe mukufuna komanso momwe omvera amasinthira. Mwachitsanzo, otsatsa akugwiritsa ntchito chilankhulo chachilengedwe pazotsatsa zawo, ndipo mitengo ikusintha nthawi zonse. Kuti mukhalebe opikisana komanso oyenera, muyenera kugwiritsa ntchito mawu osakira aposachedwa omwe angayendetse anthu ambiri patsamba lanu.
Njira yofunika kwambiri yopewera kuwononga ndalama pamagalimoto otsika kwambiri ndikupanga mindandanda yamawu osafunikira. Izi zikuthandizani kuti musawononge ndalama pazinthu zosafunikira, ndi kuonjezera kudina-kudutsa. Ngakhale kupeza mawu osakira ndikosavuta, kugwiritsa ntchito zoipa kungakhale kovuta. Kugwiritsa ntchito bwino mawu osakira, muyenera kumvetsetsa kuti mawu osakira ndi chiyani komanso momwe mungawazindikire. Pali njira zambiri zopezera mawu osasintha kwambiri ndikuwonetsetsa kuti akugwirizana ndi tsamba lanu.
Kutengera momwe tsamba lanu lilili, mungafunike kusankha mawu osakira amodzi pakufufuza. Kuti mupindule kwambiri ndi mawu osakira a Adwords, sankhani zomwe zili zazikulu ndipo zimatha kukopa omvera ambiri. Kumbukirani kuti mukufuna kukhala pamwamba pa malingaliro a omvera anu, ndipo osati izo zokha. Muyenera kudziwa zomwe anthu akufuna musanasankhe njira yabwino yamawu. Ndiko kumene kufufuza kwa mawu ofunika kumabwera.
Mutha kupeza mawu osakira atsopano pogwiritsa ntchito chida cha mawu osakira a Google kapena kudzera mu lipoti lafunso lofufuzira la webmaster lomwe limalumikizidwa ndi akaunti yanu ya Adwords.. Mwanjira ina iliyonse, onetsetsani kuti mawu anu osakira ndi ogwirizana ndi zomwe zili patsamba lanu. Ngati mukuyang'ana zosaka zambiri, muyenera kugwiritsa ntchito mawu osakira mawu ndikufananiza mawuwo ndi zomwe zili patsamba lanu. Mwachitsanzo, tsamba logulitsa nsapato lingalondolere alendo omwe akufuna kudziwa zambiri “bwanji” – zonse ziwiri zalunjika kwambiri.
Mu Adwords, mutha kuyitanitsa magalimoto anu m'njira zingapo. Njira yodziwika kwambiri ndi mtengo-pa-click, komwe mumalipira kokha pakudina kulikonse komwe malonda anu amalandira. Komabe, mutha kugwiritsanso ntchito kuyitanitsa mtengo pa mille, zomwe zimawononga ndalama zochepa koma zimakulolani kuti muthe kulipira masauzande ambiri pazotsatsa zanu. Nawa maupangiri ena otsatsa pa Adwords:
Mutha kufufuza makampeni am'mbuyomu a AdWords ndi mawu osakira kuti muwone zomwe zili zothandiza kwambiri. Mutha kugwiritsanso ntchito zidziwitso za omwe akupikisana nawo kuti mudziwe bwino mawu osakira ndi zotsatsa zomwe mungagulitse. Deta zonsezi ndizofunikira pamene mukusonkhanitsa mabidi. Adzakuthandizani kudziwa kuchuluka kwa ntchito zomwe muyenera kuchita. Komabe, ndi bwino kufunafuna thandizo la akatswiri kuyambira pachiyambi. Bungwe labwino litha kukutsogolerani panjira yonseyi, kuyambira kukhazikitsa bajeti mpaka kusintha bajeti ya tsiku ndi tsiku.
Choyamba, kumvetsetsa msika womwe mukufuna. Kodi omvera anu akufuna kuwerenga chiyani? Akusowa chiyani? Funsani anthu omwe amadziwa msika wanu ndikugwiritsa ntchito chilankhulo chawo kupanga malonda anu kuti agwirizane ndi zosowa zawo. Kuphatikiza pa kudziwa msika womwe mukufuna, ganizirani zinthu zina monga mpikisano, bajeti, ndi msika wandalama. Pochita izi, mutha kudziwa kuchuluka kwa zotsatsa zanu. Ngati muli ndi bajeti yochepa, ndi bwino kuyang'ana mayiko otsika mtengo, popeza maikowa nthawi zambiri amatha kuyankha bwino pazotsatsa zanu kuposa omwe amawononga ndalama zambiri.
Mukakhala ndi njira yoyenera, mutha kugwiritsa ntchito Adwords kuti muwonjezere kuwonekera kwa bizinesi yanu. Mukhozanso kulunjika makasitomala am'deralo, zomwe zikutanthauza kuti mutha kutsata machitidwe a ogwiritsa ntchito ndikuwongolera kuchuluka kwabizinesi yanu. Kuwonjezera pa kuchuluka kwa magalimoto, mutha kutsitsa mtengo wanu pakudina kulikonse pokweza zotsatsa zanu. Ngati muli ndi omvera amdera lanu, kuyang'ana pa SEO kudzakuthandizani kupewa misampha iliyonse.
Pali zinthu zitatu zazikulu zomwe zimakhudza kuchuluka kwanu pa Adwords. Iwo ndi ad position, mtengo, ndi kupambana kwa kampeni. Pano pali chitsanzo cha momwe aliyense amakhudzira mnzake. Mu chitsanzo pansipa, ngati mitundu iwiri ili ndi zotsatsa zofanana, mphambu yapamwamba yomwe munthu amapeza idzawonetsedwa pamalo ake #1. Ngati mtundu wina walembedwa m'malo #2, zidzawononga ndalama zambiri kuti mupeze malo apamwamba. Kuti muwonjezere Score Yanu Yabwino, muyenera kuwonetsetsa kuti malonda anu akukwaniritsa izi.
Chinthu choyamba choyenera kuganizira poyesa kukonza Quality Score yanu ndi tsamba lanu lofikira. Ngati mugwiritsa ntchito mawu osakira ngati zolembera zabuluu, muyenera kupanga tsamba lomwe lili ndi mawu osakirawo. Ndiye, tsamba lanu lofikira liyenera kukhala ndi mawu “zolembera za buluu.” Gulu lazotsatsa liphatikiza ulalo watsamba lofikira lomwe lili ndi mawu osakira omwe. Tsamba lofikira liyenera kukhala malo abwino kwambiri kuti mudziwe zambiri za zolembera zabuluu.
Chinthu chachiwiri ndi kutsatsa kwanu kwa CPC. Zotsatira zanu zabwino zikuthandizani kudziwa kuti ndi zotsatsa ziti zomwe zimadindidwa. Zotsatira Zapamwamba Zikutanthauza kuti zotsatsa zanu zizindikirika ndi osaka. Ndiwonso chomwe chimatsimikizira kuchuluka kwa zotsatsa zanu pamsika ndipo zitha kukuthandizani kuti muzitha kutsatsa omwe ali ndi ndalama zambiri kuposa nthawi.. Mutha kuwonjezera Score Yanu Yabwino popanga zotsatsa zanu kuti zigwirizane ndi zomwe akufuna.
Chinthu chachitatu mu Adwords Quality Score ndi CTR yanu. Izi zikuthandizani kuti muyese kufunikira kwa zotsatsa zanu kwa omvera anu. Zimathandizanso kudziwa CPC ya malonda anu. Ma CTR apamwamba amatanthauza ROI yapamwamba. Pomaliza pake, tsamba lanu lofikira liyenera kukhala logwirizana ndi mawu osakira omwe ali muzotsatsa zanu. Ngati tsamba lanu lofikira silikugwirizana ndi omvera anu, malonda anu adzalandira CPC yotsika.
Chomaliza chomwe chimakhudza Quality Score yanu ndi mawu anu osakira ndi Malonda anu. Mawu osakira ndi zotsatsa zomwe sizikugwirizana ndi omvera anu sadzalandira zigoli zapamwamba. Kuphatikiza pa mawu osakira ndi CPC, mphambu yanu yabwino idzakhudzanso mtengo wa Malonda anu. Zotsatsa zapamwamba nthawi zambiri zimatha kusintha ndikupangitsa kuti CPC ikhale yotsika. Koma mumakulitsa bwanji Score Yanu Yabwino? M'munsimu muli njira zina zowonjezerera Quality Score yanu pa Adwords.
Kuti mupeze lingaliro lolondola la mtengo wa kampeni yanu ya Adwords, muyenera kumvetsetsa kaye lingaliro la CPC (mtengo-pa-kudina). Ngakhale CPC ndi nyumba yabwino yomangira kuti mumvetsetse mtengo wa Adwords, sizokwanira. Muyeneranso kuganizira za mtengo wolembetsa ku pulogalamu ya Adwords. Mwachitsanzo, WordStream imapereka zolembetsa kwa miyezi isanu ndi umodzi, 12-mwezi, ndi mapulani apachaka omwe amalipidwa kale. Onetsetsani kuti mwamvetsetsa zomwe zili m'makontrakitalawa musanasaine.
Mzaka zaposachedwa, mtengo wa Adwords wakwera katatu mpaka kasanu kwa okwera ena. Mtengowu wakhalabe wokwera ngakhale kuti osewera omwe sali pa intaneti akufunidwa komanso oyambitsa ndalama. Google imanena kuti kukwera mtengo kwa Adwords ndi mpikisano wowonjezereka pamsika, ndi mabizinesi ambiri kuposa kale omwe amagwiritsa ntchito intaneti kutsatsa malonda awo. Mtengo wa Adwords nthawi zambiri umaposa 50% za mtengo wa mankhwala, koma yakhala yotsika kwambiri m'mawuni ena.
Ngakhale ndi okwera mtengo, AdWords ndi chida chothandizira kutsatsa. Mothandizidwa ndi AdWords, mutha kufikira mamiliyoni ogwiritsa ntchito apadera ndikupanga phindu lalikulu pazachuma chanu. Mutha kutsata zotsatira za kampeni yanu ndikuwona kuti ndi mawu ati omwe akupanga anthu ambiri. Pachifukwa ichi, pulogalamu iyi ndi njira yabwino kwa mabizinesi ang'onoang'ono ambiri. Zidzakuthandizani kupeza kutembenuka kwakukulu kuposa kale lonse.
Mukakhazikitsa bajeti ya AdWords, onetsetsani kuti mwapereka gawo la bajeti yanu yonse yotsatsa pa kampeni iliyonse. Muyenera kukhala ndi bajeti yatsiku ndi tsiku ya PS200. Zitha kukhala zapamwamba kapena zochepa, kutengera kagawo kakang'ono ka bizinesi yanu komanso kuchuluka kwa magalimoto omwe mukuyembekezera kupanga pamwezi. Gawani bajeti ya mwezi ndi mwezi 30 kuti mupeze bajeti yanu yatsiku ndi tsiku. Ngati simukudziwa kukhazikitsa bajeti yoyenera ya kampeni yanu ya AdWords, mwina mukuwononga bajeti yanu yotsatsa. Kumbukirani, kupanga bajeti ndi gawo lofunikira pophunzira kuchita bwino ndi Adwords.
Kaya mukugwiritsa ntchito Adwords kuti mupeze zotsogola zambiri kapena zogulitsa zambiri, muyenera kusankha ndalama zomwe mukufuna kugwiritsa ntchito pakudina kulikonse. AdWords imapanga makasitomala atsopano, ndipo muyenera kudziwa kuchuluka kwa mtengo uliwonse, zonse pakuchitana koyamba komanso pa moyo wonse. Mwachitsanzo, m'modzi mwa makasitomala anga amagwiritsa ntchito Adwords kuti awonjezere phindu lawo. Pamenepa, kampeni yopambana yotsatsa ikhoza kumupulumutsa masauzande a madola pakuwononga ndalama zomwe adawononga.
