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Pali njira zambiri zopangira akaunti ya Adwords. Nazi zina mwazofala kwambiri. M'nkhaniyi, Ndikuphimba CPC, Zofanana ndendende, Kulunjikanso, Zowonjezera, ndi zina. Mwachiyembekezo, malangizo awa adzakuthandizani kuti muyambe ndikugwiritsa ntchito bwino malonda anu. Kumbukirani kuti akaunti yanu ya Adwords ndiye maziko a tsamba lanu, choncho khalani ndi nthawi yophunzira za aliyense. Mukakhala ndi chidziwitso choyambirira cha Adwords, mudzakhala okonzeka kupanga kampeni yanu yoyamba!
Muyenera kudziwa kuti Mtengo Pa Dinani (Zamgululi) mu Adwords sizofanana ndi CPC pamwambo wotsatsa wamba. Pomwe CPC imatanthawuza mtengo wotsatsa, CPM ikukhudzidwa ndi kuchuluka kwa zomwe malonda anu amapeza. Ngakhale mtengo wotsatsa umasiyana kwambiri, zida zodziwika bwino zotsatsa pa intaneti zikuwonetsa CPC pamawu awo osakira. Muyeneranso kudziwa kuti CPC sikutanthauza mtengo wokwera kwambiri pakudina kulikonse.
Mtengo uliwonse umadalira pazifukwa zosiyanasiyana, kuphatikiza chigoli chapamwamba, mawu osakira, ndi ad text. Kutsatsa kwapamwamba kwambiri kumakopa kudina kochulukirapo ndipo kumatha kuyembekezera kuchotsera mpaka 50%. Zotsatsa zotsika kwambiri zimakopa kuti anthu azingodina pang'ono, ndi chifukwa chake, mudzalipira CPC yapamwamba. Kuti muwonjezere CPC yanu, yesani kukonza zolemba zanu zotsatsa komanso tsamba lanu. Onetsetsani kuti muli ndi CTR yapamwamba yolimbikitsa alendo kuti adinde malonda anu.
CPC imakhazikitsidwa ndi kampani yotsatsa kudzera mu malonda. Wotsatsa malonda angasankhe kutumiza mabidi pamanja kapena zokha. Wotsatsa pamanja amatchula kuchuluka kwa CPC pa mawu osakira kapena gulu la zotsatsa. Otsatsa pamanja amakhala ndi ulamuliro pa mabidi awo ndipo amatha kusintha mabizinesi awo kuti adulidwe kwambiri. Njira imeneyi ingakhale yopindulitsa m'njira zambiri. Ngakhale ndikofunikira kuwonetsetsa kuti mukudziwa bajeti yanu musanayambe kampeni yotsatsa, muyenera kumvetsetsa momwe malonda amagwirira ntchito komanso zomwe muyenera kuyang'anira.
Kukhala ndi lingaliro lazomwe mukufuna ROI ndikofunikira pa kampeni yabwino yotsatsa. Muyenera kuwonetsetsa kuti simukuphonya malonda aliwonse kapena mwayi wotsogolera. Ngati mupereka ndalama zotsika kwambiri, mudzakhala ndi zovuta kupanga ROI. Koma pokumbukira kuti mtengo wokulirapo pakudina sinthawi zonse mtengo womaliza, mutha kukhathamiritsa CPC kuti muwonjezere phindu lanu. Muyeneranso kudziwa kuti max CPC mu Adwords si mtengo womaliza. Otsatsa ambiri amangolipira ndalama zochepa kuti adutse pa Ad Rank kapena kumenya omwe akupikisana nawo’ Malonda Otsatsa.
Zotsatsa za Facebook zimasiyana ndi injini zosakira zachikhalidwe momwe amawerengera CPC. M'malo moganizira zotsatsa kapena kuchuluka kwabwino, Facebook imayang'ana kwambiri omvera omwe mukufuna. Omvera ena omwe akutsata adzakhala okwera mtengo kuposa ena. Omvera omwe akutsata amatenganso gawo pazambiri zotsatsa komanso nthawi ya kampeni. Kupambana koyenera ndi chinthu china mu Facebook Ad CPC. Facebook imawerengera mtengo wotsatsa malonda malinga ndi zomwe akuyembekezeredwa. Zopambana zapamwamba zimalipidwa ndi ndalama zotsika mtengo.
Ngati mukuganiza momwe mungapangire machesi enieni mu Adwords, simuli nokha. Google yasintha posachedwa malamulo awo ofananira. Ngakhale ndizotheka kugwiritsa ntchito kufanana kwenikweni kwa mawu anu osakira, ndizochepa kuposa mawu kapena kufanana kwakukulu, zomwe zingapangitse kuti malonda anu awonekere pamafunso omwe simukufuna kutsatsa. Mutha kusintha machesi enieni kuti muchepetse kuwoneka kwa malonda anu pamitundu ina yosafunikira kapena yosachita bwino.
Mwachitsanzo, kufanana kwenikweni kwa mawu ofunikira amtundu wapaulendo sikudzawonekera pakufufuza kwa mtunduwo. M'malo mwake, zotsatsa zapaulendo zochotsera siziwonetsedwa pakufufuza mawu osakira mtundu wapaulendo. Izi ndizothandiza makamaka kwa otsatsa omwe ali ndi bajeti yakukula. Ndi kufananiza kosiyanasiyana, mawu awo amakono adzawonjezeka ndipo adzatha kupeza zatsopano, mawu osakira okhudzana ndi zomwe wogwiritsa ntchito akufuna. Pomaliza, kutsatsa kwaotomatiki kumawalola kuti azigwirabe ntchito zawo ngakhale kufikira kwawo kukuwonjezeka.
Kufanana kwenikweni mu Adwords kumagwirizana ndi mawu osakira ndi mawu kapena mawu. Pamene anthu amafufuza mawu enieniwo kapena chiganizo, malonda adzawonetsedwa pa mawu enieniwo. Mawu osakira enieni ali ndi kudina kwakukulu. Komabe, simungathe kudina kapena kudina kochulukira mukamagwiritsa ntchito mawu ofanana. Koma, amatha kuwoneka ngati munthu akufunafuna chinthu kapena mawu osakira omwe amagwirizana ndi malonda anu.
Zikafika pamakina achinsinsi mu Adwords, kugwiritsa ntchito machesi enieni ndi kubetcha kowopsa. Ngakhale ikhoza kukhala njira yabwino yowonjezerera kuwonekera kwa tsamba lanu ndi kuchuluka kwa magalimoto, zingapangitsenso kuti tsamba lanu lilandire zilango kuchokera ku Google. Chifukwa chake ndikofunikira kuwunika mosamala mbiri yanu ya backlink. Apo ayi, mutha kuwoneka ngati mukusewera zotsatira zakusaka. Muyenera kugwiritsa ntchito mawu osakira omwe ali oyenera.
Njira imodzi yabwino yopititsira patsogolo kutsata kwanu ndi kampeni ya Adwords ndikugawa omvera anu.. Pogawaniza alendo anu pamasamba potengera kuchuluka kwa anthu, mutha kuwonetsetsa kuti zotsatsa zanu zikuwonetsedwa kwa okhawo omwe ali ndi chidwi ndi zinthu zanu. Mukhozanso kugawa alendo anu malinga ndi dziko, jenda, zaka, ndi zinthu zina kuti muwonjezere zotsatira zanu. Nayi chiwongolero chogawaniza alendo anu patsamba kuti agulitsenso ndi Adwords.
Kuyang'ananso ndi makampeni a Adwords kutha kugwiritsidwa ntchito pamitundu yosiyanasiyana yamawebusayiti ndi mapulogalamu am'manja. Mosiyana ndi remarket pa chikhalidwe TV, dynamic retargeting imagwiritsa ntchito mawu osakira m'malo mwawebusayiti yomwe idayendera. Makampeni otsatanso zolinga amathanso kuyendetsedwa kudzera pakusinthana ndi ochita zapakati. Koma musanagwiritse ntchito njira imeneyi, onetsetsani kuti mwaphunzira za njira zabwino zotsatsira zamtunduwu. Mutha kusintha matembenuzidwe anu ndikuwonjezera ROI yanu potsatira izi.
Kugwiritsa ntchito kubwerezanso ndi Adwords ndi malo ochezera a pa Intaneti ndi njira yabwino yolumikizirana ndi makasitomala omwe alipo komanso omwe angakhale nawo. Facebook ndi njira yabwino yopangira otsatira anu, pamene Twitter ili ndi oposa makumi asanu ndi awiri peresenti ya alendo ake pamwezi ndi mafoni. Chifukwa chake onetsetsani kuti zotsatsa zanu zimamvera ogwiritsa ntchito mafoni. Kuyang'ananso ndi Adwords kudzakuthandizani kukopa chidwi cha omvera anu ndikuwasintha kukhala makasitomala olipira.
Muyeneranso kumvetsetsa mitundu yosiyanasiyana yamitundu yamabizinesi a Adwords. Kutsatsa kwa CPC kumakuthandizani kuti muwonjezere kutembenuka kwanu, pomwe kutsata kutembenuka kwamphamvu kumakankhira zowonera. Ndikofunika kusankha chitsanzo choyenera malinga ndi zolinga zanu zenizeni. Kumbukirani kuti nsanja iliyonse yotsatsa imagwira ntchito mosiyana. Choncho, muyenera kusankha yomwe imamveka bwino pama KPIs anu ndi bajeti. Onetsetsani kuti mukudziwa mitundu yosiyanasiyana yotsatsa kuti muthe kukulitsa kampeni yanu moyenera.
Njira yolozeranso ukonde imakuthandizani kuti mutumize zotsatsa kwa ogwiritsa ntchito osadziwika malinga ndi mbiri yawo yosakatula.. Njirayi imakupatsani mwayi wowonetsa zotsatsa zogwirizana ndi zinthu zomwe alendo adaziwona m'mbuyomu. Pogwiritsa ntchito imelo kutsatsanso, mutha kutumizanso zotsatsa kumangolo osiyidwa. Ngati ndinu watsopano kutsatsa, Google Adwords ndi malo abwino oyambira. Kuyang'ananso ndi Adwords ndi njira yabwino yowonetsetsa kuti malonda anu amawonedwa ndi anthu ambiri momwe angathere.
Mukakhazikitsa malonda, muli ndi zosankha zambiri. Mutha kusankha kuchokera kumitundu yosiyanasiyana yazotsatsa, malingana ndi zolinga zanu. Otsatsa ambiri amasankha kugwiritsa ntchito mauthenga owonjezera kuti agwirizane ndi omwe angakhale makasitomala. Ndiosavuta kukhazikitsa ndikuyendetsa pa ndandanda. Zowonjezera izi ndizofanana ndi Zowonjezera Mauthenga ndi Zowonjezera Zoyimba. Maphunziro a Google akuthandizani pakukhazikitsa zowonjezera za App. Ngati muli ndi mafunso kapena mukufuna kudziwa zambiri, mutha kulumikizana ndi Google mwachindunji.
Sitelink Extension ndi yaulere ndipo imathandizira owonera anu kuyimbira bizinesi yanu. Mukhozanso kusankha Call Extension, zomwe zimalola owonera kuyimba zotsatsa. Zotsatsa zamtundu uwu zimalola zambiri zazinthu ndi ntchito zakampani. Pomaliza, zimakulolani kuti mupange malonda ambiri. Koma, musanayambe kugwiritsa ntchito zowonjezera zotsatsazi, muyenera kusankha ngati ali oyenera bizinesi yanu.
Pomwe ma Ad extensions amatha kukweza mitengo yodina, amathanso kukulitsa kukula kwa malonda anu ndi kutchuka. Panthawi yake, malonda aatali amatha kudina ndipo adzabweretsa kuchuluka kwa magalimoto. Kuphatikiza apo, kugwiritsa ntchito kukulitsa malonda kungakuthandizeni kusiyanitsa bizinesi yanu ndi omwe akupikisana nawo. Ndipo, pomwe zowonjezera zotsatsa nthawi zambiri sizigwiritsidwa ntchito mochepera, atha kupititsa patsogolo ntchito ya kampeni yanu ya Google Adwords.
Njira inanso yogwiritsira ntchito zowonjezera zamtengo wa Adwords ndikuphatikizanso zambiri zazinthu ndi ntchito zomwe mukugulitsa. Ndibwino kulumikiza zinthu ndi ntchito zomwe zimagwirizana ndi mawu osakira mugulu lanu lazotsatsa, chifukwa zimawonjezera mwayi wanu wopeza kutembenuka pamasamba otsikira pambuyo podina. Komabe, ngati malonda anu sali ofunikira, ogwiritsa adzasunthira ku malonda ena omwe sayankhula ndi zosowa zawo.
Zowonjezera Zowonjezera ndi zina zodziwika bwino za Google AdWords. Amawonekera mumafunso osankhidwa ndikusaka ndipo amapereka mwayi wolumikizana nawo kwa omwe angakhale makasitomala, monga imelo adilesi. Zowonjezera izi zapangidwa kuti zikhale njira zosavuta zopangira kutsogolera ndikugwirizanitsa makasitomala omwe angakhale nawo ndi mabizinesi. Pamene kasitomala adina pazowonjezera kulumikizana, adzatumizidwa ku webusayiti ya bizinesi yanu komwe angapemphe zambiri zamalonda kapena ntchito.
