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Pali njira zingapo zokhazikitsira akaunti yanu ya Adwords. Kutengera zolinga zanu, mutha kugwiritsa ntchito imodzi mwamapangidwe awa: Cholinga cha kampeni, Biding system, ndi Mtengo. Kugawanitsa kuyesanso ndi njira. Mukakhazikitsa mtundu wabwino kwambiri wa kampeni yanu, ndi nthawi yoti mudziwe momwe mungagwiritsire ntchito bajeti yanu yotsatsa. M'munsimu muli malangizo ena okuthandizani kuti muyambe. Kupanga kampeni yothandiza kwambiri, werengani bukuli.
Mtengo wa Adwords umasiyana malinga ndi mitundu ingapo. Mtengo wapakati uli pafupi $1 ku $5 paliponse, pomwe ndalama za Display Network ndizotsika kwambiri. Mawu ena osakira ndi okwera mtengo kuposa ena, ndipo mpikisano mkati mwa msika umakhudzanso mtengo. Mawu ofunika kwambiri a Adwords nthawi zambiri amakhala okwera mtengo kuposa wapakati, ndipo nthawi zambiri amakhala m'misika yopikisana kwambiri, monga zamalamulo ndi mafakitale a inshuwaransi. Komabe, ngakhale ndi zokwera mtengo, Adwords akadali njira yabwino yogulitsira bizinesi yanu pa intaneti.
Ngakhale CPC sichipereka chidziwitso chochuluka pachokha, Ndilo poyambira kwambiri kumvetsetsa mtengo wa Adwords. Metric ina yothandiza ndi CPM, kapena zowonera mtengo pa chikwi. Metric iyi imakupatsani lingaliro la ndalama zomwe mumawononga potsatsa, ndipo ndiwothandiza pamakampeni onse a CPC ndi CPM. Mawonekedwe amtundu ndi ofunika pakukhazikitsa kampeni yotsatsa kwanthawi yayitali.
Mtengo wa Adwords ndi kuchuluka kwa mtengo wanu pakudina kulikonse (Zamgululi) ndi mtengo pa mawonedwe chikwi (CPM). Ndalamazi siziphatikiza ndalama zina, monga kuchititsa tsamba lanu, koma zikuyimira bajeti yanu yonse. Kukhazikitsa bajeti ya tsiku ndi tsiku komanso kubwereketsa kwambiri kungakuthandizeni kuwongolera mtengo wanu. Muthanso kuyika zotsatsa pamawu achinsinsi kapena gulu la zotsatsa. Ma metric ena ofunikira oti muwunikire ndi monga momwe alili, zomwe zimakuuzani momwe malonda anu alili pakati pa zotsatsa zina. Ngati simukudziwa momwe mungakhazikitsire zotsatsa zanu, mutha kugwiritsa ntchito chidziwitso cha Auction kuti muwone kuchuluka kwa otsatsa ena akulipira.
Kuwonjezera pa bajeti yanu, mlingo wanu wa khalidwe umakhudzanso mtengo wa Adwords. Google imawerengera mtengo wa kampeni ya Adwords kutengera kuchuluka kwa otsatsa omwe ali ndi zotsatsa za mawu ofunika kwambiri. Kukwezera mlingo wanu wapamwamba, kutsika mtengo pa kudina kudzakhala. Mbali inayi, ngati chiwongola dzanja chanu ndichabwino, mudzalipira zambiri kuposa mpikisano wanu. Choncho, ndikofunikira kumvetsetsa bajeti yanu ya Adwords kuti mukhalebe mkati mwake ndikuwona zotsatira zabwino.
Zosintha pamachitidwe oyitanitsa ndi makina ofananirako mu Adwords ali ndi otsutsa ambiri omwe amanyoza Google. Poyamba, wotsatsa malonda a hotelo akhoza kutsatsa mawuwo “hotelo,” kuonetsetsa kuti malonda ake adzawonekera pamwamba pa SERPs. Zinkatanthauzanso kuti malonda awo amawonekera m'mawu omwe ali ndi mawuwo “hotelo.” Izi zimadziwika kuti machesi otambalala. Koma tsopano, ndi zosintha za Google, machitidwe awiriwa salinso osiyana kwambiri.
Pali njira zingapo zomwe mungawonjezere kudina kwanu mkati mwa bajeti. Njirazi ndi zabwino ngati mukufuna kukulitsa kutembenuka kwanu ndikupeza voliyumu yochulukirapo. Koma dziwani kuti mtundu uliwonse wa njira zopezera ndalama uli ndi phindu lake. Pansipa pali mitundu itatu ikuluikulu yamakina opangira ndalama komanso ubwino wake. Ngati ndinu watsopano ku Adwords, njira yanu yabwino ndikuyesa njira ya Maximize Conversions, zomwe zimangosintha zotsatsa kuti ziwonjezeke kutembenuka.
Njira zodzipangira zokha zimachotsa kutsatsa kolipira, koma mutha kupezabe zotsatira zabwino ndi njira zamanja. Kutsatsa ndi ndalama zomwe mungafune kulipira mawu ofunika kwambiri. Koma dziwani kuti kutsatsa sikumatengera udindo wanu; Google safuna kupereka malo apamwamba kwa munthu amene amawononga ndalama zambiri pa mawu ofunika. Ndicho chifukwa chake muyenera kuwerenga za ndondomeko yogulitsa malonda musanagwiritse ntchito.
Kutsatsa pamanja kumakupatsani mwayi wowongolera kuchuluka kwa zotsatsa zilizonse. Mutha kugwiritsa ntchito Bidding System kuti muchepetse bajeti yanu pomwe zotsatsa sizikuyenda bwino. Mwachitsanzo, ngati mankhwala anu ndi otchuka kwambiri, mungafune kugwiritsa ntchito mafananidwe otakata m'malo mofanana ndendende. Broad match ndi njira yabwinoko pakufufuza wamba, koma zidzakutengerani ndalama zochulukirapo. Kapenanso, mukhoza kusankha machesi enieni kapena mawu ofanana.
Pali njira zingapo zokhazikitsira cholinga cha kampeni mu Google Adwords. Mutha kukhazikitsa bajeti yatsiku ndi tsiku, zomwe ndi zofanana ndi ndalama zanu zamwezi zamwezi za kampeni. Ndiye, agawe chiŵerengerocho ndi chiŵerengero cha masiku a mwezi umodzi. Mukangopanga bajeti yanu yatsiku ndi tsiku, mutha kukhazikitsa njira yanu yoyitanitsa molingana. Kuphatikiza apo, Zolinga za kampeni zitha kukhazikitsidwa pamitundu yosiyanasiyana yamagalimoto. Kutengera zolinga zanu za kampeni, mukhoza kusankha kulunjika kaya malo enieni kapena omvera enieni.
Cholinga cha kampeni ndiye chinthu chofunikira kwambiri pa kampeni yonse. Cholingacho chiyenera kufotokoza momveka bwino zomwe ziyenera kusintha kuti kampeni ikhale yopambana. Ayenera kukhala achidule momwe angathere, ndipo ziyenera kulembedwa m’njira yoti onse okhudzidwa ndi ndawalayi amvetse. Cholingacho chiyeneranso kukhala chachindunji, chotheka, ndi zowona. Izi zimathandiza kudziwa zinthu zofunika kuti akwaniritse cholinga chimenecho. Kugwiritsa ntchito malingaliro osintha, mutha kukhazikitsa zolinga zenizeni za kampeni yanu.
Pali njira ziwiri zoyambira kuyesa zotsatsa zanu mu Google Adwords. Choyamba, muyenera kupanga malonda awiri osiyana ndikuwayika mu gulu lanu malonda. Ndiye, mudzafuna kudina chilichonse kuti muwone chomwe chikuchita bwino. Mutha kuwona kuti ndi mtundu wanji wa malonda anu omwe ali othandiza kwambiri. Kuti kuyesa-kugawa kukhala kothandiza momwe mungathere, tsatirani zotsatirazi.
Pangani magulu awiri osiyanasiyana otsatsa ndikukhazikitsa bajeti pazotsatsa zilizonse. Kutsatsa kumodzi kumawononga ndalama zochepa, pamene winayo adzawononga ndalama zambiri. Kuti mudziwe bajeti yanu yotsatsa, mutha kugwiritsa ntchito chowerengera bajeti ya kampeni. Chifukwa mayeso ogawa ndi okwera mtengo, mudzataya ndalama zina, koma mudzadziwanso ngati zotsatsa zanu zikugwira ntchito. Ngati ma seti awiriwa akufanana, onetsetsani kuti mwasintha bajeti yanu moyenera.
Mutatha kusankha magulu awiri otsatsa, sankhani yomwe ingapangitse kuchuluka kwa kudina. Google ikuwuzani yomwe ili yopambana kwambiri. Ngati malonda anu oyamba amadina kwambiri, ndiye ndi chizindikiro chabwino. Koma gulu lachiwiri la zotsatsa lili ndi kutsika kocheperako. Mufuna kutsitsa mtengo wanu mukayembekezera kuwona CTR yapamwamba kwambiri kuchokera kugulu lina lazotsatsa. Tiyeni uku, mukhoza kuyesa zotsatira za malonda anu pakusintha kwanu.
Njira ina yogawanitsa zotsatsa za Facebook ndikusintha kampeni yanu yomwe ilipo. Kuchita izi, sinthani zotsatsa zanu ndikusankha batani la Split. Facebook imangopanga zotsatsa zatsopano ndi zosinthazo ndikubwezera yoyambayo. Mayeso ogawanika adzatha mpaka mutakonzekera kuti asiye. Ngati mayeso anu ogawanika apambana, muyenera kupitiriza kampeni ndi zotsatira za mayeso anu. Mutha kugawa zotsatsazo kukhala makampeni awiri kapena atatu osiyana.
Kutsatsa kwa injini zosaka ndi njira yotsika mtengo yofikira ziyembekezo zoyenera panthawi yoyenera. Limaperekanso kutsatira kwambiri, kukulolani kuti mudziwe zotsatsa kapena mawu osakira omwe adayambitsa malonda. Komabe, otsatsa ayenera kudziwa momwe angakulitsire ROI posankha mawu oyenera, kugawa bajeti yoyenera ndikusintha njira zoyenera. Nkhaniyi ikufotokoza zinthu zina zofunika kukumbukira kuti muwonjezere ROI ndi Adwords. Werengani kuti mudziwe zambiri.
Powerengera ROI ya Adwords, ndikofunikira kukumbukira kuti kudina kwawebusayiti sikumatanthawuza nthawi zonse kugulitsa. Muyenera kutsata kutembenuka kuti muwerenge ROI ya Adwords. Izi zitha kuchitika pogwiritsa ntchito njira zoimbira foni, komanso kutsatira mpaka mlendo atafika komaliza “Zikomo” tsamba. Monga ndi kampeni iliyonse yotsatsa, ROI idzatengera alendo angati omwe malonda anu amayendetsa patsamba lanu. Kuchita izi, muyenera kusankha mawu osakira ndi cholinga chogula.
Kuti musinthe ROI yanu ya Adwords, lingalirani zowonjeza zotsatsa zanu. Kugwiritsa ntchito zowonjezera masamba otsetsereka kudzakuthandizani kukopa alendo omwe mukufuna. Kuwonjezera pa keyword extension, mutha kugwiritsanso ntchito callouts kapena zowonjezera zamalo. Chotsatiracho chimawonjezera batani loyimba foni patsamba lanu. Mukhozanso kugwiritsa ntchito ndemanga ndi maulalo atsamba kuti muwongolere anthu kumasamba ofananira nawo. Muyenera kuyesa zosankha zosiyanasiyana musanakhazikitse zoyenera. Ngati mukufuna kuwonjezera ROI, onetsetsani kuyesa zonse.
Google Analytics imakulolani kuti muyike makampeni a Adwords ndi ma tagging okha. Malipoti akuwonetsani ROI yamakampeni a Adwords. Muyeneranso kuitanitsa deta yanu yamtengo wapatali kuchokera ku ntchito zotsatsa zolipira mu Google Analytics kuti muwone momwe akugwirira ntchito. Kuchita izi kudzakuthandizani kuyang'anira ndalama zanu zotsatsa, ndalama ndi ROI. Izi zikuthandizani kuti mupange zisankho zabwino za komwe mungasungire ndalama zanu. Ndipo ichi ndi chiyambi chabe. Mutha kutsatira ROI ya Adwords mosavuta potsatira malangizo awa.
