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Pulogalamu ya AdWords imalola otsatsa kutsatsa malonda kapena mautumiki osiyanasiyana. Nthawi zambiri, otsatsa amagwiritsa ntchito mtundu wapa-pa-click. Komabe, angagwiritsenso ntchito njira zina zopezera ndalama, monga mtengo-pa-malingaliro kapena mtengo-pa-kugula. AdWords imalolanso ogwiritsa ntchito kutsata anthu ena. Kuphatikiza apo, ogwiritsa ntchito apamwamba amatha kugwiritsa ntchito zida zingapo zotsatsa, kuphatikiza kupanga mawu osakira ndi mitundu ina ya zoyeserera.
Mtengo pakudina kulikonse kwa Adwords ndi njira yofunikira kuti muzitsatira mukamanga kampeni yotsatsa. Zitha kukhala zosiyana malinga ndi zifukwa zingapo, kuphatikiza mtundu wa mawu anu osakira, ad text, ndi tsamba lofikira. Komabe, pali njira zokometsera zotsatsa zanu kuti mukhale ROI yabwino kwambiri.
Njira imodzi yochepetsera mtengo wanu pakudina kulikonse ndikukweza kuchuluka kwa zotsatsa zanu. Google imagwiritsa ntchito njira yotchedwa CTR kuti idziwe mtundu. Ngati CTR yanu ili pamwamba, zimatsimikizira kwa Google kuti zotsatsa zanu ndizogwirizana ndi zomwe mlendo amafufuza. Kugoletsa kwapamwamba kumatha kutsitsa mtengo wanu pakadina kamodzi mpaka 50%.
Mtengo wapakati pakudina kwa Adwords zimatengera zinthu zingapo, kuphatikizapo makampani anu, mtundu wa chinthu kapena ntchito yomwe mukupereka, ndi omvera omwe akufuna. Mwachitsanzo, malonda a zibwenzi ndi anthu ali ndi chiwerengero chapamwamba kwambiri chodutsa, pamene makampani azamalamulo ali ndi avareji yotsika kwambiri.
Mtengo pakudina kulikonse kwa Adwords umasiyana kwambiri, ndipo akhoza kukhala otsika ngati $1 kapena pamwamba ngati $2. Komabe, pali mafakitale ambiri omwe ma CPC ndi apamwamba, ndipo mabizinesiwa amatha kulungamitsa ma CPC apamwamba chifukwa mtengo wanthawi zonse wa makasitomala awo ndiwokwera. Wapakati CPC wa mawu osakira m'mafakitalewa nthawi zambiri amakhala pakati $1 ndi $2.
Mtengo pakudina kwa Adwords ukhoza kugawidwa m'mitundu iwiri yosiyana: mtengo wamba komanso bid zochokera. Chotsatirachi chimakhudza wotsatsa kuvomera kulipira ndalama zina pakadina kulikonse, pamene woyamba ndi kuyerekezera kutengera chiwerengero cha alendo. Mu chitsanzo cha mtengo wokhazikika, onse otsatsa malonda ndi wosindikiza amavomereza pa mtengo wake.
Makhalidwe abwino ndi gawo lofunikira la Adwords, muyeso wa momwe malonda anu amagwirizanirana ndi mawu anu osakira. M'mene mawu anu ofunika ndi ofunika kwambiri, bwino malonda anu adzakhala. Gawo loyamba pakukweza zotsatsa zanu ndikumvetsetsa momwe zotsatsa zanu zimakhudzira mawu anu osakira. Ndiye, mutha kusintha mawu muzotsatsa zanu kuti muwongolere kufunika kwanu.
Kachiwiri, Quality Score yanu idzakhudza mtengo uliwonse (Zamgululi). Kutsika Kwabwino Kwambiri kumatha kukweza CPC yanu, koma zotsatira zake zimatha kusiyana ndi mawu osakira mpaka mawu osakira. Ngakhale zingakhale zovuta kuwona zotsatira zake nthawi yomweyo, ubwino wa High Quality Score udzamanga pakapita nthawi. Kukwera kwambiri kumatanthauza kuti zotsatsa zanu zimawoneka pazotsatira zitatu zapamwamba.
Kupambana kwabwino kwa AdWords kumatsimikiziridwa ndi zinthu zitatu. Izi zikuphatikiza kuchuluka kwa magalimoto omwe mumalandira kuchokera ku kampeni yomwe mwapatsidwa, kaya ndinu woyamba, kapena wogwiritsa ntchito wapamwamba. Google imapereka mphotho kwa omwe akudziwa zomwe akuchita ndikulanga omwe akupitiliza kugwiritsa ntchito njira zakale.
Kukhala ndi Score Yapamwamba kumakulitsa kuwonekera kwa malonda anu ndikuwonjezera mphamvu zake. Zingathandizenso kulimbikitsa kupambana kwa kampeni yanu ndikuchepetsa mtengo uliwonse. Powonjezera Score Yanu Yabwino, mukhoza kugonjetsa opikisana nawo okwera mtengo. Komabe, ngati Quality Score yanu ndiyotsika, zitha kukhala zovulaza bizinesi yanu.
Pali zinthu zitatu zomwe zimakhudza Score yanu Yabwino ndipo kuwongolera zonse zitatuzi kudzakuthandizani kukweza masanjidwe anu pazotsatsa. Chinthu choyamba ndi khalidwe la kukopera kwa malonda. Onetsetsani kuti malonda anu ndi ogwirizana ndi mawu anu osakira ndipo akuzunguliridwa ndi malemba oyenera. Chinthu chachiwiri ndi tsamba lofikira. Google ikupatsani Ubwino Wapamwamba ngati tsamba lofikira la malonda anu lili ndi zambiri.
Mitundu yamasewera mu Adwords imalola otsatsa kuwongolera momwe amawonongera ndalama ndikufikira anthu omwe akufuna. Mitundu yamachesi imagwiritsidwa ntchito pafupifupi pazotsatsa zonse zolipira pa intaneti, kuphatikizapo Yahoo!, Microsoft, ndi Bing. Momwemonso mtundu wa machesi uli, kukwera kwa kutembenuka ndi kubwereranso ku ndalama. Komabe, kufikira kwa zotsatsa zomwe zimagwiritsa ntchito mawu osakira ndendende ndizochepa.
Kuti mumvetsetse momwe mungagwirizanitse bwino mawu anu osakira kampeni yanu, choyamba yang'anani malipoti a nthawi yofufuzira. Malipotiwa amakuwonetsani zomwe anthu amafufuza musanadina malonda anu. Malipoti awa amatchulanso za “mtundu wa machesi” pa mawu aliwonse osakira. Izi zimakupatsani mwayi wosintha ndikuwongolera mawu osakira kwambiri. Komanso, zitha kukuthandizani kuzindikira mawu osafunikira ndikuchotsa pa kampeni yanu.
Kusankha mtundu wa machesi ndi gawo lofunikira pakukulitsa kampeni yanu ya AdWords. Muyenera kuganizira mozama zolinga za kampeni yanu komanso bajeti yomwe mwakhazikitsa kampeni. Muyeneranso kuganizira zamalonda anu ndikuwongolera molingana ndi iwo. Ngati simukutsimikiza za mtundu wanji wamasewera omwe mungagwiritse ntchito, mukhoza kufunsa katswiri.
Mtundu wosasinthika wa machesi mu Adwords ndiwofanana kwambiri, kutanthauza kuti zotsatsa ziziwoneka posaka mawu ndi ziganizo zofanana ndi zanu. Njira iyi imakupatsaninso mwayi kuti muphatikizepo mawu ofananirako ndi kutseka kwa mawu anu osakira pazotsatsa zanu. Izi zikutanthauza kuti mupeza zowonera zambiri, koma mupeza kuchuluka kwa magalimoto.
Kuwonjezera pa machesi aakulu, mukhozanso kusankha mawu ofanana. Kufanana kwa mawu kumakupatsani mwayi wolunjika omvera ochepa, kutanthauza kuti malonda anu aziwoneka muzosaka zambiri. Motsutsana, machesi ambiri amatha kupanga zotsatsa zomwe sizikugwirizana ndi zomwe zili patsamba lanu.
Kuti mumvetsetse momwe kampeni yanu ya Adwords yasinthira, ndizothandiza kukhala ndi mbiri ya akaunti. Google imapereka izi kwa ogwiritsa ntchito, kotero mutha kuwona zomwe zidasintha komanso liti. Mbiri yosintha ingakhalenso yothandiza kuzindikira chifukwa chomwe chinasinthira mwadzidzidzi pa kampeni yanu. Komabe, sikulowa m'malo mwa zidziwitso zapadera.
Chida cha mbiri yosintha cha AdWords chili mu Zida & Analysis Tab. Mukayiyika, dinani “Sinthani Mbiri” kuti muwone zosintha zonse zomwe zasinthidwa ku akaunti yanu. Ndiye, sankhani nthawi. Mukhoza kusankha tsiku kapena sabata, kapena sankhani nthawi.
Kuwongoleranso kungagwiritsidwe ntchito kutsata ogwiritsa ntchito potengera zochita zawo patsamba lanu. Mwachitsanzo, mutha kulunjika alendo omwe adawona malonda patsamba lanu lofikira. Mutha kugwiritsa ntchito njirayi kutumiza alendo kutsamba lofikira lomwe limakongoletsedwa ndi zinthu kapena ntchito zomwe amazikonda.. Momwemonso, mutha kuwongoleranso ogwiritsa ntchito potengera momwe amachitira ndi maimelo anu. Anthu omwe amatsegula ndikudina maulalo mumaimelo anu nthawi zambiri amakhala ndi chidwi ndi mtundu wanu kuposa omwe samatero.
Chinsinsi cha kuwongoleranso bwino ndikumvetsetsa momwe omvera anu amapangidwira. Pomvetsetsa makhalidwe a alendo anu, mutha kutsata magulu enaake omwe ali ndi zotsatsa za Adwords. Zotsatsa izi ziwoneka patsamba lonse la Google Display Network, zomwe zimakupatsani mwayi wofikira anthu ambiri. Mwachitsanzo, ngati tsamba lanu limathandizira ana, mutha kupanga gawo lachiwerengero cha anthu ndikugwiritsa ntchito kuti muwongolerenso zotsatsa patsamba la ana.
Malonda akulozeranso amatha kugwiritsa ntchito makeke kuti azitsata komwe kuli mlendo watsopano. Izi zimasonkhanitsidwa ndi nsanja yowunikiranso ya Google. Itha kugwiritsanso ntchito zidziwitso zosadziwika za kusakatula kwa alendo omwe adabwerapo kale kuti awonetse zotsatsa zomwe zimagwirizana ndi zomwe ogwiritsa ntchito adawonera..
Njira inanso yokhazikitsira kutsata zolinga ndi kudzera pa social media. Facebook ndi Twitter ndi nsanja ziwiri zodziwika bwino za izi. Facebook ndi chida chabwino kwambiri chopangira kutsogolera ndikulera. Twitter yatha 75% ya ogwiritsa ntchito pazida zam'manja, chifukwa chake onetsetsani kuti mwapanga zotsatsa zanu kuti zikhale zosavuta. Kuyang'ananso ndi Adwords ndi njira yamphamvu yokopa chidwi cha omvera anu ndikuwasintha kukhala makasitomala.
