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Google's AdWords nsanja ndi chida chotsatsa pa intaneti chomwe chimagwira ntchito ngati nyumba yogulitsira. Zimakuthandizani kuyika malonda anu patsogolo pa omvera oyenera panthawi yoyenera. Koma mumapindula bwanji?? Nawa malangizo ndi zidule. Mutha kuyamba kwaulere lero. Ngati ndinu watsopano ku AdWords, mutha kuyang'ana gulu lathu laulere laulere kwa otsatsa a SaaS, Gulu.
Poyamba ankadziwika kuti Google Ads, Google's AdWords nsanja imalola otsatsa kupanga ndikuyika zotsatsa pamasamba. Zotsatsa izi zimawonetsedwa limodzi ndi zotsatira zofananira. Otsatsa amatha kukhazikitsa mtengo wazotsatsa ndikutsatsa molingana. Google ndiye imayika malonda pamwamba pa tsamba lazotsatira pamene wina afufuza mawu ofunika kwambiri. Zotsatsa zitha kukhazikitsidwa kwanuko, kudziko lonse, ndi padziko lonse lapansi.
AdWords idakhazikitsidwa ndi Google mu 2000. M'masiku oyambirira, otsatsa amalipira Google mwezi uliwonse kuti aziwongolera makampeni awo. Patapita kanthawi, atha kuyendetsa okha kampeni. Komabe, kampaniyo inasintha ntchitoyi ndikuyambitsa pulogalamu yodzipangira pa intaneti. Google idakhazikitsanso pulogalamu yoyenerera ku bungwe komanso portal yodzithandizira. Mu 2005, idayambitsa ntchito yoyang'anira kampeni ya Jumpstart ndi pulogalamu ya GAP ya akatswiri otsatsa.
Pali mitundu yosiyanasiyana yotsatsa, kuphatikizapo malemba, chithunzi, ndi vidiyo. Kwa chilichonse mwa izi, Google imasankha mutu watsamba kenako imawonetsa zotsatsa zomwe zimagwirizana ndi zomwe zili. Osindikiza amathanso kusankha njira zomwe angafune kuti zotsatsa za Google ziziwonekera. Google ili ndi mitundu yosiyanasiyana yotsatsa, kuphatikiza zotsatsa zam'manja, makanema apatsamba, ndikuwonetsa zotsatsa. Mu February 2016, Google idachotsa zotsatsa zakumanja ku AdWords. Komabe, izi sizinakhudze mindandanda yazogulitsa, Google Knowledge Graph, ndi mitundu ina ya malonda.
Njira yotchuka yogulitsiranso malonda imatchedwa dynamic remarketing. Zimaphatikizapo kuwonetsa zotsatsa kwa omwe adabwera patsamba lakale kutengera zomwe amachita. Izi zimalola otsatsa kupanga mindandanda ya omvera kutengera omwe adabwera patsamba lawo lapitalo ndikupereka zotsatsa zomwe zimagwirizana ndi omverawa. Ogwiritsa ntchito a Google AdWords amathanso kusankha kulandira zosintha pazotulutsa zatsopano ndi zosintha kudzera pa Remarketing Lists for Search. (RLSA) mawonekedwe.
Ngakhale AdWords ndi nsanja yomwe imagwiritsidwa ntchito kwambiri pa intaneti, akadali dongosolo lovuta kwa mabizinesi ang'onoang'ono. Google yapanga AdWords kukhala njira yotsatsira mabiliyoni ambiri. Kupatula kukhala nsanja yotchuka kwambiri yodzipangira yokha, AdWords ndiyenso nsanja yoyamba yodzipangira yokha yopangidwa ndi Google. Kupambana kwake pakufikira makasitomala omwe angakhalepo kwapangitsa kuti ikhale imodzi mwazinthu zazikulu kwambiri zotsatsira padziko lonse lapansi.
Pali zinthu zina zomwe muyenera kuzidziwa musanapite kokagulitsa. M'misika, wotsatsa wamkulu amapambana chinthucho. Ngati pali otsatsa awiri, nyumba yogulitsira idzayenera kusankha pakati pawo. Wogulitsa nawonso adzalengeza mtengo wosungidwa. Uwu ndiye mtengo womwe chinthucho chingagulidwe, ndipo iyenera kukhala yotsika kuposa kuyerekezera kwa wowerengera. Nyumba yogulitsirayo iperekanso zambiri zazinthu zomwe zagulitsidwa zikangopezeka.
Njira yotumizira ndi yofanana. Mukusamutsa umwini wa chinthucho ku nyumba yogulitsira. Kuti mutumize chinthu chanu, nyumba yogulitsira malonda idzafunika kuwerengera mtengo wake kuti athe kukhazikitsa zoyambira. Kufunsira kuyesedwa, nyumba zambiri zogulitsira zili ndi mafomu olumikizirana pa intaneti. Mutha kukaona malo ogulitsa nokha kapena kusiya chinthucho kuti mukachiyese. Panthawi yobetcherana, ngati mulibe nthawi yoti kuwunika kuchitidwe payekha, nyumba zina zogulitsira zitha kulipira chindapusa cha 5 ku 15 peresenti ya mtengo wa chinthucho.
Pali mitundu itatu ya malonda. Zogulitsa zachingerezi ndizofala kwambiri masiku ano. Otenga nawo mbali amafuula ndalama zawo zotsatsa kapena kuzipereka pakompyuta. Kugulitsako kumatha pamene wotsatsa wamkulu sapambana zomwe zidalipo kale. Wopambana adzapambana maere. Motsutsana, kugulitsa kwamtengo woyamba kosindikizidwa kumafuna kuti mabizinesi apangidwe mu maenvulopu osindikizidwa ndi wotsatsa m'modzi.
Nyumba yogulitsa malonda imapereka ntchito zonse kwa ogulitsa ndi ogula. Wogula adzabweretsa chinthucho ku nyumba yogulitsira, zomwe zidzatsimikizira nthawi yomwe idzagulitsidwe. Nyumba yogulitsirayo idzagulitsa katunduyo ndikukhala ndi nthawi zowunikira anthu tsiku logulitsa lisanafike. Tsiku logulitsa malonda likafika, wogulitsa azigulitsa ndikugulitsa chinthucho. Nyumba yogulitsa malonda idzatenga komishoni kuchokera kwa wogula ndikupereka zotsalazo kwa wogulitsa. Kugulitsako kukatha, nyumba yogulitsirayo idzakonza zosungirako zinthuzo motetezeka, ndipo akhozanso kukonza zoyendera za chinthucho ngati wogulitsa akufuna.
Pali zabwino zambiri zogwiritsa ntchito Google AdWords pabizinesi yanu. Upangiri Wabwino Kwambiri pa Google umafotokoza momwe mungayesere mabizinesi anu pamanja. Ngati mutha kukwaniritsa ROI yabwino mkati mwa bajeti yoyenera, AdWords ikhoza kukhala yothandiza kwambiri. Kampeni yopindulitsa imatha kupanga ndalama zosachepera madola awiri pa dollar iliyonse yomwe mumagwiritsa ntchito. Mabizinesi amatha kukonza kampeni yawo ya AdWords kuti achulukitse kuchuluka kwa malonda ndi phindu.
Ndi pulogalamuyi, mukhoza kulunjika makasitomala omwe angakhale nawo ndi zaka, malo, mawu osakira, komanso ngakhale nthawi ya tsiku. Nthawi zambiri, mabizinesi amayendetsa malonda awo pakati pa Lolemba ndi Lachisanu kuyambira 8 AM ku 5 PM. Ngati mukuyang'ana kupanga phindu lalikulu, mungafune kuyitanitsa malo apakati. Ngati kampani yanu ikupanga phindu mutawononga ndalama zokha $50 mwezi, mutha kusintha mabizinesi anu nthawi zonse kuti muwonjezere ndalama zomwe mumapanga.
