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Mukalembetsa Adwords, muli ndi mwayi wopanga kampeni yomwe ikugwirizana ndi malonda anu ndi ogwiritsa ntchito omwe ali ndi chidwi kale ndi malonda anu. Kudzera pagulu lanu lowongolera la Adwords, mutha kulunjikanso ogwiritsa ntchito omwe adayenderapo tsamba lanu, yomwe imadziwika kuti Site-Targeting. Njira yogulitsiranso iyi imakuthandizani kuti muwonjezere kutembenuka kwanu powonetsa zotsatsa kwa anthu omwe adayenderapo tsamba lanu m'mbuyomu. Kuti mumve zambiri zamomwe mungapangire bwino Adwords, werenganibe!
Mtengo Pa Dinani (Zamgululi) zimatsimikiziridwa ndi malonda omwe akutsatsa. Malo ambiri otsatsa pa intaneti amakhala otsatsa, kotero otsatsa amazindikira kuchuluka kwa momwe angalipire pakadina. Ndalama zambiri zomwe wotsatsa amalolera kugwiritsa ntchito, m'pamenenso malonda awo aziwoneka m'nkhani zofalitsa nkhani kapena kulandira malo apamwamba pazotsatira zakusaka. Mutha kudziwa kuchuluka kwa ndalama zomwe zimawononga poyerekeza CPC wamba wamakampani angapo.
Google's AdWords nsanja imalola otsatsa kutsatsa mawu osakira. Kudina kulikonse kumawononga pafupifupi khobiri limodzi kapena kuposerapo, mitengo imasiyanasiyana kutengera zinthu zingapo. Wapakati CPC m'mafakitale onse ndi pafupi $1, koma CPC yapamwamba sikufunika kwenikweni. Ndikofunikiranso kuganizira za ROI posankha ndalama zomwe mungagwiritse ntchito. Poyerekeza CPC pa liwu lililonse, mutha kudziwa bwino zomwe ROI ya tsamba lanu ili.
Mtengo pakudina kulikonse kwa Adwords umasiyanasiyana kutengera zomwe zikugulitsidwa. Zogulitsa zamtengo wapatali zimakopa kudina kwambiri kuposa zotsika mtengo. Ngakhale mankhwala akhoza kugulitsidwa pang'ono $5, ikhoza kukhala yokwera mtengo $5,000. Mutha kukhazikitsa bajeti yanu pogwiritsa ntchito fomula mu WordStream, chida chomwe chimatsata ma CPC pafupifupi m'mafakitale onse. Ngati cholinga chanu cha CPC chili pakati $1 ndi $10 paliponse, malonda anu apanga zogulitsa zambiri ndi ROI.
Mukangopanga kuyerekezera kwa bajeti yanu, ndiye mutha kusankha pulogalamu ya PPC kuti musinthe kasamalidwe ka akaunti yanu ya AdWords. Mapulogalamu a PPC amakhala ndi chilolezo, ndipo ndalama zimasiyana malinga ndi kuchuluka kwa nthawi yomwe mukufuna kuigwiritsa ntchito. WordStream imapereka mgwirizano wa miyezi isanu ndi umodzi komanso njira yolipiriratu pachaka. Musanalembetse contract, muyenera kumvetsetsa ziganizo zonse ndi zikhalidwe.
Kuwonjezera pa CPC, muyenera kuganiziranso za kuchuluka kwa magalimoto anu. Magalimoto apamwamba amaonedwa kuti ndi ofunika ngati atembenuka bwino. Mutha kuwerengera ROI ya liwu lina lofunikira poyang'ana mitengo yotembenuka. Tiyeni uku, mutha kudziwa ngati mukuwononga ndalama zochepa kapena mukuwononga kwambiri. Pali zinthu zambiri zomwe zimatsimikizira mtengo pakudina kwa Adwords, kuphatikiza bajeti yanu ndi kuchuluka kwa zodina zomwe malonda anu amalandira.
Mukakhazikitsa kutsatsa kwanu kwakukulu mu Google Adwords, chinthu choyamba muyenera kudziwa kuti mukhoza kusintha nthawi iliyonse mukufuna. Koma samalani kuti musasinthe blanket. Kusintha nthawi zambiri kumatha kukhala kovulaza pa kampeni yanu. Njira yoyesera yogawa ikhoza kukhala yothandiza kudziwa ngati kutsatsa kwanu kukubweretserani kuchuluka kwa magalimoto kapena kuchepera. Mukhoza kuyesa njira zosiyanasiyana poyerekezera mawu osiyanasiyana. Ngati muli ndi magalimoto apamwamba, kutsatsa kwanu kokwanira kumatha kuonjezedwa pang'ono.
Ngati kampeni yanu ikuyang'ana mawu osakira, muyenera kuganizira zokhazikitsa kutsatsa kosasintha kukhala zero. Tiyeni uku, malonda anu adzawonetsedwa kwa aliyense amene amafufuza mawu anu osakira. Kuphatikiza apo, idzawonekeranso pazosaka zogwirizana, mawu osalembedwa molakwika, ndi mawu ofanana. Ngakhale njira iyi idzatulutsa ziwonetsero zambiri, ingakhalenso yodula. Njira ina ndikusankha Exact, Mawu, kapena Negative Match.
Ngakhale Google sichikulangiza kukhazikitsa kutsatsa kwakukulu, ndizothandiza pa kampeni yanu ngati mukufuna kuyang'anira momwe malonda anu akugwirira ntchito. Mungafunike kuwonjezera bid yanu yayikulu, ngati malonda anu akuchita bwino, koma muyenera kuwayesa mwachangu musanasankhe pa CPC yayikulu. Izi zidzakuthandizani kusankha njira yomwe ili yopindulitsa kwambiri. Ndipo musaiwale kuti malo abwino kwambiri si njira yabwino nthawi zonse. Nthawi zina zotsatsa zanu ziziwoneka zotsika, even if they perform better than your competitors.
Muyenera kudziwa kuti Google imagwiritsa ntchito njira yogulitsira malonda pa mawu aliwonse ofunika mu Adwords. Izi zikutanthauza kuti pamene wina akufufuza malonda kapena ntchito yanu, kugulitsa kudzachitika, ndi akaunti iliyonse yotsatsa ili ndi mawu osakira omwe amafanana ndi kusaka kwanu. Kutsatsa komwe mumakhazikitsa kumatsimikizira nthawi yomwe malonda anu aziwonekera pa Google. Komabe, ngati ndalama zomwe mumawononga tsiku lililonse ndizocheperapo kuposa zomwe mukufuna, mukhoza kuonjezera kuti mulipirire mtengo wowonjezera.
Ngati mukukonzekera kuwonjezera zolemba zanu, mutha kuyika kutsatsa kwanu kwakukulu 50% pansi pa CPC yanu yopuma. Izi zidzatsimikizira kuti mumatha kudina ndikusintha bwino ndikukuthandizani kuti mukhale mkati mwa bajeti yanu. Njira iyi ndiyabwino pamakampeni omwe safuna kutsata kutembenuka. Ndikwabwinonso kukulitsa kuchuluka kwa magalimoto anu popanda kukhudza mtengo uliwonse. Ndi chisankho chabwino pamakampeni omwe ali ndi kutembenuka kwakukulu.
Monga mukudziwa, kupeza masanjidwe apamwamba pamainjini osakira sikophweka. Pali zinthu zingapo zomwe Google imayang'ana, kuphatikiza kutsatsa kwa mawu anu achinsinsi a CPC komanso kuchuluka kwabwino. Kugwiritsa ntchito njira yoyenera yotsatsa malonda kudzakuthandizani kupeza zotsatira zabwino za kampeni yanu. M'munsimu muli maupangiri okulitsa njira yanu yoyitanitsa mawu osakira:
Khazikitsani mitundu yofananira. Izi zimatsimikizira kuchuluka kwa ndalama zomwe mumatsatsa pakudina kulikonse komanso kuchuluka komwe mukufuna kugwiritsa ntchito nthawi zonse. Kusankha mtundu wa machesi kumakhudza kuchuluka kwa ndalama zomwe mumawononga pa mawu osakira, komanso mutha kudziwa ngati mutha kukhala ndi malo abwino patsamba loyamba. Mukangopanga zotsatsa zanu, Google ilowetsa mawu anu ofunikira kuchokera muakaunti yoyenera kwambiri komanso malonda ogwirizana nawo.
Gwiritsani ntchito kufufuza kwa mawu osakira kuti mupeze mawu osakira oyenera kulunjika. Kufufuza kwa mawu osakira kudzakuthandizani kuchotsa mawu osakira omwe ali opikisana kwambiri kapena okwera mtengo. Kugwiritsa ntchito zida zofufuzira mawu osakira kudzakuthandizani kudziwa cholinga cha ogwiritsa ntchito, mpikisano, ndi mtengo wonse wabizinesi. Zida monga Ubersuggest zimakuthandizani kuti mupeze mawu osakira amtengo wapatali pokupatsani mbiri yakale, mpikisano wotsatsa, ndi bajeti zovomerezeka. Ngati mukufuna kukulitsa bajeti yanu, gwiritsani ntchito chida ichi kukuthandizani kusankha mawu osakira oyenera.
Kupatula kusankha mawu osakira, kukhathamiritsa kwa bid ndi gawo lofunikira pa kampeni yopambana yotsatsa. Mwa kukulitsa dzina la mtundu wanu mwa kukhathamiritsa mabizinesi, mutha kukonza thanzi la akaunti yanu yonse ndikupanga mawu anu osakira kukhala othandiza. Kutsatsa pa dzina lachizindikiro muzotsatsa zanu kumawonjezera mwayi wopeza zigoli zapamwamba komanso zotsika mtengo pakudina kulikonse. Njira iyi yotsatsa malonda adwords ndi njira yabwino kwambiri yowonjezerera malonda.
Zikafika pakusankha mawu osakira, mawu ofunika kwambiri, ndiye kuti kubweza ndalama kudzakhala kwabwino. Sikuti zomwe zilimo zidzakhala zabwinoko, koma mudzakhalanso ndi omvera ambiri. Kufufuza kwa mawu osakira kudzakuthandizani kupanga zomwe zili zabwino kwa omvera anu ndikukulitsa kampeni yanu ya PPC. Ngati mukufuna kudziwa zambiri za kuyitanitsa mawu achinsinsi, lumikizanani ndi ntchito zoyang'anira kampeni ya Deksia PPC. Mudzakondwera kuti mwatero!
Ngati mwagwiritsa ntchito AdWords kukweza tsamba lanu, muyenera kudziwa momwe kutsatsa kwanu kumagwirira ntchito. Ngati mukufuna kudziwa kuchuluka kwa kudina komwe tsamba lanu likupeza, muyenera kudziwa kuti kutembenuka kumatani munthu akafika patsamba lanu. Popanda kutsatira kutembenuka, muyenera kungoganiza. Ndikosavuta kupanga zisankho zodziwitsidwa mukakhala ndi deta yomwe mukufuna kuti muyese kupambana kwanu. Werengani kuti mudziwe zambiri za kutembenuka mtima mu AdWords.
Kutsata mafoni ndikofunikira pakutsata kuchuluka kwa mafoni omwe amapangidwa ndi tsamba lanu. Mosiyana ndi njira zina, kutsata kuyimba kumalemba mafoni munthu akadina nambala yafoni patsamba lanu. Adwords amakulolani kuti muzitsatira mafoni, ndipo code yotembenuka ikhoza kuikidwa patsamba lanu kuti muthandizire kutsatira izi. Kuti muyambe kutsatira mafoni, muyenera kulumikiza akaunti yanu ya Adwords ndi app store yanu kapena firebase.
Mukamaliza kukonza kutembenuka kwanu kutsatira, dinani “Sungani” kuti amalize. Pa zenera lotsatira, mudzawona Conversion ID yanu, Conversion Label, ndi Kutembenuka Mtengo. Ena, dinani Fire On gawo kusankha pamene kutembenuka kachidindo kutsatira ayenera kuchotsedwa. Mutha kusankha tsiku latsiku lomwe mukufuna kutsatira omwe abwera patsamba lanu kuti abwere kwanu “Zikomo” tsamba. Mlendo akabwera patsamba lanu atadina ulalo wa AdWords, nambala yotsata kutembenuka idzachotsedwa patsamba lino.
Muyenera kudziwa kuti kutsata kutembenuka sikungagwire ntchito ngati mulibe makeke oyika pamakompyuta awo. Anthu ambiri amasakatula intaneti ndi ma cookie ali ndi mphamvu. Komabe, ngati mukuda nkhawa kuti mlendo sakudutsa pa malonda anu, ingosinthani makonda a akaunti yanu ya AdWords kuti muyimitse kutsatira kutembenuka. Ndikofunika kumvetsetsa kuti kutembenuka kumatenga 24 maola kuti awonekere mu AdWords. Zitha kutenganso mpaka 72 maola kuti deta ijambulidwe ndi AdWords.
Mukasanthula momwe ntchito yanu ikutsatsa, ndikofunikira kuyang'anira ROI yanu ndikuwona njira zotsatsira zomwe zikupereka zotsatira zabwino kwambiri. Kutsata kutembenuka kumakuthandizani kuti muzitha kuyang'anira zomwe zabwezedwa pamakampeni anu otsatsa pa intaneti. Zimakuthandizani kupanga njira zotsatsira zogwira mtima ndikukulitsa ROI yanu. Kugwiritsa ntchito kutsata kutembenuka mu AdWords ndiyo njira yabwino yodziwira ngati malonda anu akusintha bwino. Choncho, yambani kukhazikitsa lero!
