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Ngati ndinu watsopano pakutsatsa kwa Pay-per-click, mungadabwe kuti mungapindule bwanji ndi Adwords. Nkhaniyi ikuwonetsani zoyambira zotsatsa za Pay-per-click, kuphatikiza kafukufuku wa mawu ofunikira, kuyitanitsa, ndi magoli abwino. Idzaperekanso njira zina zogwiritsira ntchito kwambiri chida champhamvu chamalonda ichi. Muphunzira momwe mungakulitsire ROI yanu ndikuwongolera mzere wanu pogwiritsa ntchito AdWords bwino.
Kutsatsa kwapain-click ndi njira yotsatsira pa intaneti yomwe imakhala yolipira kampani pokhapokha wina adina pa malonda ake.. Njirayi imagwirizana kwambiri ndi injini zosaka monga Google ndi Bing, ndipo amagwiritsidwanso ntchito ndi malo ochezera a pa Intaneti. Zimaphatikizapo kulipira kampani ndalama zodziwikiratu kuti malonda ake awonekere pansi pa mawu ena osaka. Komabe, popeza otsatsa amalipira kokha wina akadina pa malonda awo, ayenera kupereka mtengo wabwino koposa wa ndalama zawo.
Pali mitundu iwiri yoyambira yotsatsa yolipira: mopanda malire komanso motengera malonda. Njira zonsezi zingakhale zopindulitsa kwa mabizinesi. Kuti musankhe chitsanzo choyenera cha malipiro, wotsatsa ayenera kusankha kaye zolinga zawo. Ngakhale kutsatsa pamainjini osakira ndi njira yabwino yopezera anthu ambiri patsamba lawo, zingakhale zosokoneza kwa oyamba kumene. Pansipa pali malangizo omwe angakuthandizeni kuti muyambe ndi njira yotsatsira digito.
Kutsatsa pa nsanja ya injini zosaka za Google ndi gawo lofunikira pakubweretsa anthu patsamba lanu. Mabidi amawerengedwa ndi Google kutengera mawu osakira. Munthu akafufuza mawu ofunika kwambiri kapena mawu, adzawonetsedwa ndi zotsatsa za gridi kutengera cholinga chawo chogula. Kukwera kwapamwamba, mtengo wotsika, ndipo m'mene mlendo angakonde kudina malonda anu.
Chimodzi mwazinthu zofunika kwambiri mu Adwords’ CTR ndiye kopi yotsatsa. Kopi yotsatsa yosangalatsa ikuthandizani kuti muwoneke bwino pampikisano. Malonda otsika, mbali inayi, zidzakuwonongerani ndalama zambiri ndikupangitsa kuti muchepetse Malonda. Koma, ndi njira yoyenera, mukhoza kuwonjezera CTR yanu. Ichi ndi gawo lofunikira pakutsatsa kwapalipi-pa-click pa Adwords.
Kugwiritsa ntchito anthu ogula ndikufufuza zosowa zawo kudzakuthandizani kulunjika mawu oyenera abizinesi yanu. Kupanga persona kumafotokoza zomwe kasitomala akufuna, mavuto omwe amakumana nawo, ndi zinthu zomwe zimakhudza zosankha zawo zogula. Izi zitsogolera kafukufuku wanu wa mawu ofunika. Mukangolemba zamunthu wanu, gwiritsani ntchito zida zosankha mawu osakira monga Google Keyword Tool kuti mufufuze mawu osakira okhudzana. Zida izi zidzakuthandizani kuchepetsa mndandanda wautali wa mawu osakira omwe ali ndi mwayi wapamwamba kwambiri.
Chimodzi mwazinthu zofunika kwambiri pakufufuza kwa mawu osakira a AdWords ndikumvetsetsa omvera anu. Kumbukirani kuti njira zogulira zomwe kasitomala angagule zimasiyana malinga ndi mtundu wamakampani ndi zomwe akufuna kugula. Mwachitsanzo, kampani yotsatsa malonda ku London mwina sakusaka kampani yaku New York kapena Los Angeles. Ulendo wa wogula udzakhala wosiyana malinga ndi mtundu wa bizinesi, kotero kufufuza mawu ofunika ndikofunikira.
Kuphatikiza pa kugwiritsa ntchito Google Keyword Planner, mutha kugwiritsanso ntchito zida zina zofufuzira mawu osakira. Chida cha Keyword Planner cha Google ndichothandiza kwambiri pa izi. Zikuwonetsa kuchuluka kwa anthu omwe akufunafuna mawu osakira, ndi ndalama zingati zomwe amalolera kudya, ndi anthu angati omwe akufunafuna mawu enieniwo. Imaperekanso mawu osakira owonjezera kuti mufufuze. Zimakuthandizani kupanga kampeni yomwe mukufuna. Mukapeza mawu osakira ochepa, mukhoza kuwagwiritsa ntchito pa kampeni yanu.
Kugwiritsa ntchito zida monga Alexa's Keyword Difficulty Tool kudzakuthandizani kuyeza mpikisano ndi mphamvu ya mtundu wanu.. Chida ichi chimapatsa tsamba lililonse gawo la Competitive Power zomwe zikuwonetsa momwe tsambalo lilili lovomerezeka pamndandanda wazotsatira za mawu osakira.. Gawo la Voice ndi chida china chachikulu choyezera ulamuliro. Kuchulukitsa kwamphamvu kwamawu amtundu, m'pamenenso zidzatengedwa ngati zovomerezeka. Izi zitha kukuthandizani kukweza masanjidwe anu pokweza mawonekedwe ndi ulamuliro.
Pali njira zingapo zogulitsira magalimoto kudzera pa Google Adwords pulogalamu. Njira yodziwika kwambiri ndi mtengo-pa-click, zomwe zimatengera otsatsa pakudina kokha pazotsatsa zawo. CPC ndiye njira yokwera mtengo kwambiri, koma ndizotsika mtengo kwambiri ngati mukuyesera kutsata omvera enieni. Ngati mukuyesera kuwonjezera kuchuluka kwa anthu patsamba lanu, komabe, muyenera kuganizira zotsatsa za CPM. Njirayi idzawononga ndalama zochepa, koma zidzangowonetsa malonda anu kwa mazana a zikwi za anthu.
Mutha kuwonjezera kutsatsa kwanu pa liwu linalake kapena mawu kuti muwonjezere mwayi wanu wokopa alendo atsopano. Muyeneranso kulingalira za kuchuluka kwanu konsekonse kuti muzindikire kutsatsa kothandiza kwambiri. Izi zidalira pa zinthu zitatu: zomwe zili patsamba lanu, ad kopi, ndi mapangidwe a tsamba lofikira. Kukwera kwapamwamba kwapamwamba, kutsika mtengo pa kudina kudzakhala kwa inu. Komabe, njira iyi si ya aliyense. Ndikoyenera kutsatira malangizo a Google ndikugwiritsa ntchito nthawi yanu kukonza kampeni yanu.
Muyenera kuyesa kukhazikitsa kutsatsa koyambirira komwe kumakhala kokhazikika. Izi zikupatsani mwayi wosintha zotsatsa ngati muwona pateni mu data yanu. Muyeneranso kukhala ndi cholinga chokwaniritsa zomwe wotsatsa amayembekeza pazambiri zokhudzana ndi zochitika komanso kuchuluka kwa magalimoto. Pogwiritsa ntchito njira imeneyi, mudzapewa kuwononga malo otsatsa ndikupewa chilango chochokera ku Google. Zikafika pa njira zamabizinesi, ndi bwino kumamatira zomwe mukudziwa, ndikutsatira njira yotsimikiziridwa yowonjezerera bajeti yanu.
Pomaliza, muyenera kulabadira omwe akupikisana nawo’ malonda. Yang'anirani mawu osakira omwe akuwachitira bwino komanso zomwe amapereka. Kugwiritsa ntchito data yamakampeni am'mbuyomu a AdWords kukuthandizani kuti mupange zotsatsa zabwino kwambiri. Ndipo, mudzakhala ndi lingaliro labwino la mtundu wa ntchito yomwe ikukhudzidwa. Kuti mukhale wopambana pa malonda olipira, ndikofunikira kuyang'anira zotsatsa zanu ndi zotsatsa. Ngati mukufuna kuti kampeni yanu ipange ROI yapamwamba, muyenera kulabadira zomwe omwe akupikisana nawo akuchita.
Kupatula kudina-kudutsa, chiwongolero chapamwamba chimatsimikiziridwanso ndi kufunikira kwa malonda ndi zochitika za tsamba lofikira. Zotsatsa zokhala ndi mawu osakira ofanana ndi magulu azotsatsa azikhala ndi Zotsatira Zamtundu Wosiyana, kutengera kulenga malonda, tsamba lofikira ndi kutsata anthu. Zotsatsa zisintha ma Quality Score awo akawonetsedwa, ndipo Google imayang'ana magawo awiri mwa atatu azinthu powerengera zotsatira. Ngati mukugwiritsa ntchito bwino akaunti ndikuyesa zambiri, mukhoza kufika mosavuta mphambu khalidwe zisanu ndi chimodzi kapena zisanu ndi ziwiri.
Ngakhale zingamveke zosavuta, Kutsika Kwabwino Kwambiri kungakuwonongerani ndalama zambiri kuposa Score Yapamwamba. Chifukwa zimachokera ku mbiri yakale, malonda anu amatha kukhala ndi Score Yapamwamba kwambiri ngakhale atakhala kuti alibe mpikisano. Mwamwayi, Google imapereka zambiri pazomwe mungayembekezere, kotero mutha kukhathamiritsa zotsatsa zanu kuti mukwaniritse ma QA apamwamba kwambiri. Pomvetsetsa zomwe zimakhudza Makhalidwe Abwino a malonda anu, mutha kukonza zotsatsa zanu ndikupindula kwambiri ndi bajeti yanu yotsatsa.
Kufunika kwa mawu ofunikira ndichinthu chofunikira kwambiri pakuwerengera kwa Quality Score, ndipo pali zinthu zingapo zomwe mungachite kuti muwongolere zanu. Kugwirizana ndi chinthu chachikulu, kotero yesani kugwiritsa ntchito mawu osakira omwe ali okhudzana ndi niche ya tsamba lanu. Kukwezera chinthu chofunikira, m'pamene kuti Quality Score yanu idzakhala yapamwamba. Mwachitsanzo, ngati mukulimbikitsa tsamba la e-commerce, yesani kuyang'ana pa mawu osakira okhudzana ndi niche yanu.
Mtundu wa batani ndi mawu omwe ali pamutu wa tsambali ndizofunikanso. Kusintha kwa zinthu izi kungapangitse kutembenuka mtima. Ntchito Zalamulo Zodandaula, Mwachitsanzo, adawonjezera kutembenuka kwawo ndi 111.6% atasintha mutu wankhani patsamba lawo. Pali njira zambiri zokongolera mphambu yanu ya Adwords, koma chofunika kwambiri, muyenera kudziwa zifukwa zazikulu zomwe zimatsimikizira. Zinthu zitatu zotsatirazi ziyenera kuthetsedwa ngati mukufuna kukulitsa chiwongola dzanja chanu.
Imodzi mwa njira zothandiza kwambiri zowonjezerera kuchita bwino kwamakampeni anu otsatsa ndikutsatanso zolinga.. Ndi kulunjikanso, mutha kuwonetsa zotsatsa kwa alendo ena omwe adayendera tsamba lanu. Zotsatsa zanu zidzawonetsedwa pa Google Display Network kwa alendowa. Komabe, kuti mupindule kwambiri poyang'ananso, muyenera kugawa alendo anu patsamba. Kuchita izi, mutha kufananiza kuchuluka kwa anthu ndikugwiritsa ntchito chida chogawa.
Kugwiritsa ntchito retargeting kudzera pa Adwords ndi njira yabwino kwambiri yolumikizirana ndi makasitomala omwe alipo, ndi kufikira atsopano. Zotsatsa zomwe zimayikidwa patsamba lanu kudzera pa Google Adwords zimayika ma tag a Script patsamba lanu, kotero kuti anthu omwe adayendera tsamba lanu awawonenso. Njirayi ingagwiritsidwe ntchito pa malo ochezera a pa Intaneti, kuphatikiza Facebook ndi Twitter. Kuti mupeze zotsatira zambiri, kulunjikanso kuyenera kukhala gawo lokhazikika la bizinesi yanu.
Mutha kupanga mndandanda wa omvera kutengera zochita ndi zomwe amakonda pawebusayiti. Mwachitsanzo, ngati tsamba lanu likulunjika kwa anthu omwe amagwiritsa ntchito Gmail, mutha kuwatsata ndi zotsatsa zomwe zimagwirizana ndi maakaunti awo a Google. Mukhozanso kugwiritsa ntchito omvera omwe amagwirizana ndi ma adilesi a imelo a alendo omwe amabwera patsamba. Mukhozanso kugwiritsa ntchito kutembenuka kutsata masamba enaake, ngati masamba azinthu, kuti muwonjezere kubweza kwanu pazachuma. Pophatikiza njira ziwirizi, mutha kukulitsa luso lanu poyang'ananso ndi Adwords.
Omvera anu akagawidwa, mutha kukhazikitsa kampeni yowunikiranso pogwiritsa ntchito netiweki ya Google. Njira yabwino yowunikiranso ndi Adwords ndi imodzi yomwe imakhala yothandiza pa tsamba lanu komanso bizinesi yanu. Mutha kutsata omvera anu kudzera muzofalitsa zosiyanasiyana, kuphatikiza Google Display Network, YouTube, Mapulogalamu a Android, ndi zina. Kugwiritsa ntchito chitsanzo cholozeranso kumakuthandizani kuyeza kuchuluka kwa zotsatsa zilizonse zomwe zimakuwonongerani komanso njira zomwe zili zothandiza kwambiri pabizinesi yanu..
