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Pali njira zingapo zokulitsa dinani-kudzera pazotsatsa zanu pa Google. Mutha kukopera ndikusintha zotsatsa zina, kapena onani mabokosi onse onse. Ndiye, pangani zosintha pamutu ndi kope la malonda ojambulidwa. Mutha kuyerekezera mabatani awiriwo kuti muwone zomwe munthu amasintha. Mutatha kuchita zonsezi, Mutha kupitiliza kupereka mawu osakira. Nazi njira zomwe mungatsatire kuti muwonjezere dick-kudzera pazotsatsa zanu pa Google.
Lipirani paliponse (PPC) Kutsatsa kumakupatsani mwayi kuti mufikire omvera anu akafunafuna zomwe muyenera kupereka. Zotsatsa izi zimathandizidwa ndi makampani a Google ndi ena ndikuwonetsa mawebusayiti akalemba mawu osakira. Mawonekedwe otchuka kwambiri a malonda a PPC ndikusaka injini (SEM), zomwe zimakupatsani mwayi wotsatsa malonda apadera ndi ntchito zomwe ogwiritsa ntchito akuwafunafuna. Zotsatsa izi zimawonetsedwa pamene anthu akufuna malonda ndi ntchito, monga mphatso zomaliza, kapena ntchito zakomweko. Chitsanzo cholipira ndi njira imodzi ndi njira yabwino kwambiri yofikira omvera anu.
Kutsatsa kwa PPC pa AdWords akukhala odziwika bwino pamene nthawi ikupita. Njira yotsatsira iyi tsopano ndi yachizolowezi pa nsanja zokhala ndi nsanja komanso injini zosaka momwe amadziwira ndalama zambiri kuchokera kutsatsa. Pulatifomu imadalitsidwa powonjezera mphamvu ndi mtundu wa makampeni awo, Ndipo mawebusayiti a E-Commerce amadalira phindu kuchokera ku maphwando azogulitsa kuti apange ndalama zawo. Pomwe ppc imatha kuwoneka yosavuta pamtunda, Itha kukhala yovuta ikachitika molakwika. Ngati muli ndi mafunso okhudza momwe mungapezere zabwino kuchokera ku kampeni iyi, Mpando 10 Kutsatsa kumatha kukupatsirani uphungu wa akatswiri.
Chimodzi mwazinthu zabwino kwambiri zotsatsa PPC ndikuti mutha kuthana ndi omvera anu mwatsatanetsatane. Kutsatsa kwa PPC kumathandizira pa nsanja ya ma desktop ndi mafoni ndikukhumudwitsa mphamvu ya intaneti. Anthu ambiri amasaka pa intaneti ndipo samadikirira ma tv kapena ailesi kuti atuluke. Ndi njira yothandiza komanso yothandiza. Kuti muchite bizinesi yowonjezera phindu kuchokera kutsatsa pa PPC, ndikofunikira kudziwa omwe omvera anu ali.
Musanapange kampeni yanu yotsatsa, muyenera kuchita kafukufuku wina. Kafukufuku wofunikira ndiofunikira mopitirira muyeso chifukwa amathandizira kukhazikitsa mitengo yoyenera ndikupereka kampeni yanu mwayi wopambana. Muyenera kugwiritsa ntchito chida chofufuzira chofufumitsa kuti mupeze mawu abwino kwambiri pa kampeni yanu. Onetsetsani kuti ndiyabwino kwambiri momwe mungathere, Pamene izi zikuthandizani kukwaniritsa zotsatira zabwino. Moyenera, Muyenera kugwiritsa ntchito chida chomwe chimawonetsa mpikisano komanso wovuta pamlingo uliwonse.
Chida china chothandiza pa kafukufuku wofunikira ndi Google Adwords Keyword. Chida ichi chimakupatsani mwayi kuti musinthe malo anu kuchokera kumalo osasunthika kumadera ena. Izi ndizothandiza kwambiri kwa omwe amagwiritsa ntchito njira zam'maso kuti azigulitsa bizinesi yawo. Izi zimakuthandizani kuti mugwiritse ntchito zida zofufuzira zofufuzira zomwe zimayang'aniridwa m'malo ena. Kuphatikiza pa malo omwe alipo, Chidacho chimakulolani kuti mufotokozere mtundu wa zinthu ndi ntchito zomwe mukupereka. Mukatsimikiza mawu abwino kwambiri pabizinesi yanu, Mutha kuzigwiritsa ntchito kuti mukonze ntchito yanu ya AdWords.
Kupatula AdWords, Kafukufuku wofunikira ndiwothandizanso seo. Mawu ofunikira omwe ali ndi kuchuluka kwa kusaka kwamphamvu komanso mpikisano wocheperako kumatha kutulutsa magalimoto. Koma kuti mutenge magalimoto, muyenera kuwunika momwe amagwirira ntchito kuti awonetsetse kuti akupanga magalimoto oyenera. Ndikofunikira kudziwa kuti mawu ofunikira omwe kale anali otchuka masiku ano mwina sakhalanso njira yabwino kwambiri yabizinesi yanu. Chinsinsi chake ndikupeza mawu ofunikira omwe amapeza kuchuluka kwa mwezi ndi mwezi ndipo amatchuka.
Kukula kwa Makina Ogulitsa (SEM) wakhala akufulumira. Komabe, Kulondola kwa zomwe zikuchitika kumatha kuwononga. Ndi kukwerera kwa malonda owonetsa, Kusaka Masamba Otsatsa Sangakhale Njira Yothandiza Kwambiri Yotsatsa Yosesa. Nkhaniyi ikufanizira mitundu isanu njira yoyendetsera intaneti. Nkhaniyi ikufananiziranso kutsatsa kwa Pulogalamu Yowonetsa komanso kudzipereka kumawonetsa kutsatsa. Kuti mudziwe ngati imodzi imagwira ntchito bwino pabizinesi yanu, werenganibe!
Njira ina yopezera anthu ndikuwakwaniritsa ndi zochitika za moyo. Zochitika Zamoyo za Google, kapena amene posachedwa adzakumana ndi chochitika. Kutsatsa kwamtunduwu kumakupatsani mwayi woti mupange zinthu kapena ntchito zomwe zimagwirizana ndi zosowa za wogwiritsa ntchito. Mawu osakira awa samasaka ndi anthu ambiri. Zochitika za Google. Mndandanda womwe uli pansipa umaphatikizapo zitsanzo zina za zigawo ndi magulu a aliyense.
Kuyang'ana kwa amuna ndi akazi ndi njira ina. Cholinga cha amuna ndi zaka za jenda tsopano chikupezeka mu Adwords chikuwonetsa kampeni. Google adalengeza za jenda posachedwa 2016, Koma sizinawonjezere udindo wa makolo kufufuza. Kuyang'ana kwa amuna ndi akazi amalola otsatsa kusankha gulu liti la anthu omwe akufuna kuti ayang'anire ndi malonda awo. Mukamathamangitsa ndi zaka, otsatsa amathanso kunena ngati akufuna kuwonetsa zotsatsa kwa okhawo omwe amagwera m'badwo umodzi.
Kubweza komwe kumapangitsa otsatsa kuti afikire anthu omwe amakonda. Pofunafuna anthu otengera malo, Otsatsa a AdWords amatha kufika pa anthu omwe ali ndi chidwi ndi malonda kapena ntchito. Izi zimathandiza kuti kutsatsa bwino kutsatsa ndi kuchuluka kwa zibwenzi ndi zotsatsa. Zimathandizanso kukonza matebulo, Monga otsatsa amatha kuwona zigawo za anthu omwe amagwira nawo ntchito ndi ntchito zawo. Kuphatikiza apo, Zitha kuwathandiza kupeza uthenga pamaso pa anthu oyenera panthawi yoyenera.
Ngati mukugwiritsa ntchito Google AdWords, mwina mwamvapo zowonjezera. Izi zikuwonjezera malo owonjezera ku buku lanu, kukulolani kuti muwonjezere zambiri zokhudzana ndi zomwe mwapanga, kapena kuwonjezeranso kuitana kwamphamvu. Ndizothandiza kwambiri otsatsa ndi zambiri zoti anene, Koma musakhale ndi malo okwanira kutero muyezo woyenera wa Google. Muthanso kufuna kugwiritsa ntchito zowonjezera zowonjezera pazitsulo zosiyanasiyana, monga disc-ray ndi cpc, kufikira omvera oyenera.
Mtengo wowonjezera ndi njira yabwino kwambiri yosonyezera zinthu ndi ntchito zomwe bizinesi yanu imapereka. Amalola ogula kuti asankhe zinthu ndi ntchito mokwanira. Ndipo popeza kuwonjezera kwa malonda kumagwiritsa ntchito ulalo wake, Ogula pa intaneti amatha kuyenda mosavuta ku malonda kapena ntchito yomwe akuyang'ana. Zowonjezera izi ndizosintha kwambiri, yomwe ndi gawo labwino kwambiri la mabizinesi okhala ndi masamba angapo. Kukhazikitsa mtengo, Pitani patsamba lothandizira la Google kuti mumve zambiri.
Zowonjezera zowonjezera ndi njira ina yabwino kwambiri yowonjezera kutembenuka kwanu. Malinga ndi kafukufuku wina, 88 peresenti ogula amagwiritsa ntchito ma coupons akamagula pa intaneti. Kuwonjezera kumeneku kumapangitsa kuti makasitomala apadera azikhala ndi makasitomala molunjika. Kuphatikiza pa kukweza CTR yanu, imaperekanso deta pazomwe makasitomala anu akufuna. Gawo labwino kwambiri? Kukula kumagwira ntchito mopanda mawonekedwe ndi mawonekedwe a Google. Tsamba lokhazikika lam'manja limapangitsa kuphatikiza kosavuta.
Kusintha ndikofunikira pakuchita bwino kwa AdWords. Kutanthauzira ndi chinthu chofunikira pakukulitsa mad dinanimiritsa ndikuwongolera ntchito yanu yonse. Google yanena kuti kuwonjezera zowonjezera pazotsatsa zanu zitha kusintha ctr yawo mpaka 20%. Komabe, kufunika kumakhala bwino nthawi zonse, Ndipo mwina sizingakhale zothandiza ngati mukufuna omvera osiyanasiyana. Njira yabwino kwambiri yoyesera kuti iyese ndikuwona zomwe zimagwira ntchito komanso zomwe sizingachitike.
Kukhazikitsa bajeti ya Adwords, Muyenera kudziwa kuti mwangololedwa $304 mwezi. Malirewa sikuti ndikugudubuza 30 bajeti ya tsiku koma makamaka panja la mwezi. Ngati kampeni yanu iyamba pakati pa mwezi kapena pambuyo 15.2 masiku, Bajeti idzapangidwa moyenerera. Kuonetsetsa kuti mukugwiritsa ntchito ndalama zoyenera mwezi uliwonse, Muyenera kuyang'ana zomwe zili pamulungu yanu ya CPAS.
Monga momwe ntchito yanu ya Adwords ikuthandizira, muyenera kuwonjezera bajeti yanu. Pomwe mungafune kusunga bajeti yolimba, Simukufuna kupita. Kuyesera pang'ono kokha kumatha kulipira. Njira imodzi yokhazikitsa bajeti yomwe ili mkati mwanu ndikuyang'anira CPC yanu tsiku lililonse. Ngati kampeni yanu ichita bwino, Mutha kusintha bajeti yanu kutengera zotsatira zanu zatsiku ndi tsiku.
Kugwiritsa ntchito njira yotsika mtengo ndi njira yodzipangira yothandizira a Google AdWords. CPC imapereka roi yayikulu chifukwa mumangolipira zotsatira ngati mlendo amadina pa malonda anu. Komabe, Njira iyi si ya bizinesi iliyonse. Ngati muli ndi akaunti yayikulu, Mutha kuwalimbikitsa gulu lofananira pa bajeti yomweyo. Koma kumbukirani kuti zikhalidwe sizokhazikika. Zochita zina zimatha kukhala ndi zovuta zazikuluzikulu, zomwe ziyenera kulingaliridwa pokhazikitsa bajeti yanu.
Mungafunenso kuganizira pogwiritsa ntchito mawu osavomerezeka. Ngati ndinu osewera, Mwachitsanzo, Mutha kugwiritsa ntchito mawu osavomerezeka monga “kanema.” Ngakhale mitundu iyi ya mawu osakira imakhala yochepera, ali ndi kufunikira kwakukulu. Pogwiritsa ntchito mawu osakira, mutha kukulitsa chimbudzi chanu. Mutha kuyesanso kugwiritsa ntchito mawu achinsinsi, monga “Plaisehouse Theatre” kapena “kanema.”
