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Kuonjezera CTR ndi mitengo yotembenuka, ndikofunikira kuphatikiza manambala pamutu wamalonda anu. Kafukufuku akuwonetsa kuti kuphatikiza manambala pamutu wazotsatsa kumawonjezera CTR ndi 217%. Koma izi sizikutanthauza kuti muyenera kuyambiranso gudumu. Chinyengo ndi kupanga lingaliro lamtengo wapatali ndi mbedza popanda kubwezeretsanso gudumu. Ngakhale malonda anzeru amatha kuwonjezera CTR, akhoza kukhala okwera mtengo. Choncho, tiyeni tione njira zosavuta koma zothandiza.
Kuti mupindule kwambiri ndi kampeni yanu ya AdWords, muyenera kuchita kafukufuku wa mawu osakira. Mawu osakira amatha kusankhidwa malinga ndi kutchuka kwawo, mtengo pa dinani, ndi kufufuza voliyumu. Google Keyword Planner ndi chida chaulere chomwe mungagwiritse ntchito pazifukwa izi. Pogwiritsa ntchito chida ichi, mutha kudziwa kuchuluka kwakusaka komwe mawu osakira amalandila mwezi uliwonse komanso mtengo wake pakudina kwa liwu lililonse. Google Keyword Planner ikuwonetsanso mawu osakira omwe mungagwiritse ntchito kuti mupange kampeni yomwe mukufuna.
Mukakhala ndi mndandanda wa mawu osakira, ndi nthawi yoti muziika patsogolo. Yang'anani pa mawu ochepa omwe amadziwika kwambiri. Kumbukirani kuti mawu osakira ochepa adzabweretsa kampeni yolunjika komanso phindu lalikulu. Komabe, ngati mulibe nthawi yofufuza mawu osakira mawu aliwonse, mutha kugwiritsa ntchito chida chaulere ngati SEMrush kuti mudziwe mawu osakira omwe omvera anu akulembamo. Ndikothekanso kugwiritsa ntchito chida chofufuzira mawu osakira ngati SEMrush kuti mudziwe kuchuluka kwa zotsatira zomwe zikuwonetsa pa SERP.
Chida china chomwe ndi chaulere ndipo chitha kugwiritsidwa ntchito pofufuza mawu osakira ndi Ahrefs. Ndi malo abwino kuyamba, momwe zimakulolani kuti muwone omwe akupikisana nawo’ traffic traffic, mpikisano, ndi mawu ofunika kwambiri. Mutha kuwonanso mawebusayiti amtundu wanji omwe ali ndi mawu osakira ndikusanthula njira zawo. Izi ndizofunikira, popeza mawu osakirawa ndi omwe mukufuna kuyika pa Google. Komabe, Sikophweka nthawi zonse kugawana zomwe zapezazi ndi magulu ena.
Kugwiritsa ntchito Keyword Planner ya Google kumakupatsani mwayi wowona kuchuluka kwakusaka pamwezi, zomwe zingakuthandizeni kutsata zotsatsa zanu ndi mawu achindunji. Wopanga mawu osakira amakulolani kuti muwone mawu osakira ofanana. Chida ichi chimakuwonetsaninso kuchuluka kwa anthu omwe akufunafuna mawu osakira malinga ndi zopinga zanu. Mutha kugwiritsa ntchito Google Keyword Planner kuti muwone mawu osakira omwe akupikisana ndi mawu osakira omwewo ngati anu.. Zida izi zikupatsirani lingaliro la mawu osakira otchuka kwambiri ndikukuthandizani kuti mupeze abwino kwambiri pamakampeni anu otsatsa.
Mtengo wa kudina kulikonse (Zamgululi) njira imatha kupanga zowoneka zotsika mtengo kuposa CPM, makamaka zotsatsa zomwe zili pansipa. Komabe, CPM imagwira ntchito bwino pamene chidziwitso cha mtundu ndicho cholinga chanu chachikulu. Kutsatsa pamanja kwa CPC kumayang'ana kwambiri pakukhazikitsa mabidi a mawu osakira. Mu chitsanzo ichi, mutha kugwiritsa ntchito mabidi apamwamba okha pa mawu osakirawa kuti muwonjezere kuwoneka. Komabe, njira iyi ikhoza kutenga nthawi.
Adwords imakupatsani mwayi wosintha zotsatsa zanu potengera kampeni ndi gulu lazotsatsa. Zosintha zamabidi izi zimatchedwa ma bid modifiers. Zosintha zamabid zilipo pa Platform, InteractionType, ndi PreferredContent. Izi zimasungidwa pagulu la zotsatsa kudzera pa AdGroupCriterionService. Momwemonso, zosintha pagulu la kampeni zitha kupangidwa kudzera pa CampaignBidModifierService. Google imaperekanso API pazosinthazi.
Kuyika kotsatsa kosasintha kumatchedwa Broad Match. Mtundu uwu umawonetsa malonda anu patsamba la injini yosakira pamawu aliwonse ofunika, kuphatikiza mawu ofanana ndi kusaka kofananira. Ngakhale njira iyi imapangitsa kuti anthu ambiri aziwoneka, ilinso ndi mtengo wokwera. Mitundu ina yamasewera ndi Exact Match, Kufanana kwa Mawu, ndi Negative Match. Mwambiri, makamaka machesi anu, mtengo wanu udzakhala wotsika.
Mtundu wa Bidding wa Adwords umagwiritsa ntchito njira zingapo kukuthandizani kukhathamiritsa kampeni yanu yotsatsa. Mwachitsanzo, mutha kukhazikitsa kutsatsa kwakukulu kwa liwu linalake, kenako sinthani kuyitanitsa kwanu kutengera matembenuzidwe angati omwe mwalandira. Ngati mwagulitsa, AdWords ikulitsa kutsatsa kwanu kutengera izi. Kwa ogwiritsa ntchito apamwamba, mutha kugwiritsanso ntchito kutsatira kutembenuka kwamphamvu.
Kutsatsa kwa Target CPA ndi mtundu wa njira zotsatsa zomwe zimayang'ana kwambiri pakusintha magalimoto. Imayika zopempha za kampeni yozikidwa pa CPA (Mtengo pa Kupeza), zomwe ndi ndalama zopezera kasitomala m'modzi. Chitsanzochi chikhoza kukhala chovuta ngati simukudziwa mtengo wanu wogula (CPA) kapena matembenuzidwe angati otsatsa anu amayendetsa. Komabe, zambiri mukudziwa za CPA, ndipamene mudzadziwa momwe mungakhazikitsire zotsatsa zanu moyenera.
Kutsatsa pamanja ndi njira yowonjezerera kudina, zowonera, ndi mawonedwe a kanema. Kusankha njirayi kudzakuthandizani kuwongolera bajeti yanu ndikukulitsa ROI yamakampeni anu. Komabe, muyenera kudziwa kuti kuyitanitsa pamanja sikovomerezeka pa kampeni iliyonse. Njira yoyenera ingakhale kugwiritsa ntchito njira zosinthira zochulukirapo, chomwe chiri chogwira manja ndipo chimafuna khama lochepa. Mutha kuwonjezeranso bajeti yanu yatsiku ndi tsiku ngati mupeza kuti ndalama zomwe mumawononga ndizotsika kuposa bajeti yanu yatsiku ndi tsiku.
Kuti mukweze ma Scores anu mu Adwords, muyenera kulabadira zinthu zina zofunika. Zinthu izi zimakhudza Magole Anu Abwino Payekha komanso pamodzi, ndipo angafunike kusintha patsamba lanu. Pansipa pali zinthu zina zomwe muyenera kuziganizira kuti muwongolere za Quality Score yanu:
Quality Score yanu imagwirizana mwachindunji ndi momwe malonda anu amachitira bwino. Score Yapamwamba kwambiri imatanthawuza kukhala wogwiritsa ntchito mwamphamvu. Kuchulukitsa Score Yanu Yabwinonso ndi lingaliro labwino chifukwa kudzakuthandizani kukweza Malonda anu ndikuchepetsa mtengo wanu pakadina.. Kaya mukufuna kuwoneka kwambiri pa Google kapena CPC yotsika, Quality Score idzakhudza momwe malonda anu amagwirira ntchito pakapita nthawi. Kuwonjezera pa izi, Zotsatira Zapamwamba zithandizira kuyika kwa malonda anu pazotsatira zakusaka ndikuchepetsa mtengo wanu pakadina.
Mutha kuwongolera Score yanu mwa kukhathamiritsa kufunikira kwa mawu osakira a malonda anu. Kufanana kwa mawu ofunikira kumatanthawuza momwe zotsatsa zanu zimayenderana ndi kusaka kwa wogwiritsa ntchito. Kufunika kwa mawu ofunikira pamalonda anu kumayesedwa pogwiritsa ntchito Quality Score, ndikuwona momwe zotsatsa zanu zimawonekera. Malonda anu ayenera kuuza omwe angakhale makasitomala zomwe angayembekezere kuchokera kubizinesi yanu, perekani kuitana kokakamiza kuchitapo kanthu, ndikukhala wokongola kwa ogwiritsa ntchito pazida zonse.
Zinthu zitatu zomwe zimakhudza Ubwino wa Akaunti yanu ndi: chiyembekezero cha clickthrough (Mtengo CTR), tsamba lofikira (THE), ndi kufunikira kwa malonda ku cholinga cha wofufuza. Mukayerekeza mawu osakira omwe amawoneka pansi pamagulu osiyanasiyana otsatsa, mudzawona kuti Quality Scores kwa mawu osakirawo azisiyana ndi mawu osakira omwe ali m'magulu ena otsatsa. Zifukwa za izi zikuphatikiza kupanga zotsatsa zosiyanasiyana, masamba otsikira, chiwerengero cha anthu, ndi zina. Ngati malonda anu alandila Score yotsika, mumvetsetsa bwino momwe chiwerengero chapamwamba chimawerengedwera. Zotsatira zakuwunikaku zimasindikizidwa patsamba la Google ndipo zimasinthidwa masiku angapo.
Mu malonda a Adwords, Quality Score yanu imakhudza kuchuluka kwa malonda anu ndi mtengo wake mukadina. Mudzapeza kuti CPC yotsika imatanthauza ndalama zochepa zomwe zimagwiritsidwa ntchito podina. Makhalidwe Abwino akuyeneranso kuganiziridwa pakufunsira kwanu. Kukwezera Score Yanu Yabwino, kutheka kuti mudzawonetsedwa muzotsatsa zanu. Mu malonda ogulitsa, CPC yapamwamba idzapanga ndalama zambiri pa injini yosaka.
Limodzi mwa mafunso ofunika kwambiri omwe muyenera kudzifunsa ndi “mtengo wa Adwords ndi chiyani?” Eni mabizinesi ambiri sadziwa mtengo wotsatsa pa intaneti. Mtengo pakudina kulikonse kapena CPC ndi mtengo womwe umayendetsedwa ndi Google Adwords pogwiritsa ntchito metric yotchedwa CPC yayikulu. Metric iyi imalola otsatsa kuwongolera mabizinesi awo malinga ndi kuchuluka kwa ndalama zomwe angakwanitse kugwiritsa ntchito pakudina kulikonse. Mtengo wakudina kulikonse kumatengera kukula kwa bizinesi yanu komanso bizinesi yomwe muli.
To understand the cost of PPC software, you’ll want to consider how you will allocate your budget. You can allocate some of your budget to mobile and desktop advertising, and you can also target certain mobile devices to increase conversions. The cost of PPC software is usually based on a subscription model, so be sure to factor in the cost of a subscription. WordStream offers prepaid plans and six-month contracts. You’ll find it easy to budget for PPC software this way, as long as you understand the terms and conditions.
The most common method for determining cost of Adwords is the cost per click (PPC). It is best used when you want to target a specific target audience and are not targeting a large volume of traffic every day. The cost per mille, or CPM, njira yolipirira ndiyothandiza pamitundu yonse yamakampeni. CPM imakupatsirani chidziwitso pa kuchuluka kwa zomwe malonda anu amalandira, zomwe ndizofunikira popanga kampeni yotsatsa nthawi yayitali.
Pamene chiwerengero cha ochita mpikisano pa intaneti chikupitiriza kukwera, mtengo wa Adwords ukuchoka m'manja. Zaka zingapo zapitazo, Kulipirira kudina kukadali kotsika mtengo. Tsopano, ndi anthu ambiri akuyitanitsa Adwords, ndizotheka kuti mabizinesi atsopano awononge EUR5 pakudina pa mawu ena osafunikira. Choncho, mungapewe bwanji kugwiritsa ntchito ndalama zambiri pamakampeni anu a Adwords? Pali njira zambiri zoyendetsera ndalama zomwe zimagwirizanitsidwa ndi Adwords.
