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Ngati mukufuna kupanga kampeni yabwino pa Adwords, muyenera kudziwa zinthu zingapo zofunika kuti malonda anu awonekere. Kuchita izi, muyenera kuyang'ana pa mawu anu osakira, Zamgululi (mtengo pa dinani), Kupambana kwapamwamba ndi nzeru za mpikisano. Kuti tiyambe, mutha kuyamba ndi ma bid odziwikiratu. Mukhozanso kukhazikitsa ma bids pamanja, koma izi zingafunike chisamaliro chowonjezera. Komanso, kope lanu lotsatsa liyenera kukhala lalifupi komanso lolunjika. Mutu ndiye chinthu choyamba chomwe ogwiritsa ntchito amawona ndipo ayenera kuwatsimikizira kuti adina. Kuitanira koonekeratu kuti tichitepo kanthu nakonso ndikofunikira kwambiri.
Ngati mukuyesera kukopa makasitomala atsopano patsamba lanu, mungafune kuyesa kugwiritsa ntchito kusaka kolipira kapena AdWords kuti mukweze malonda anu. Kutsatsa kwamtunduwu nthawi zambiri kumagwiritsidwa ntchito ndi mabizinesi ang'onoang'ono omwe akufuna kugulitsa china chake pakali pano, koma akhoza kukhala okwera mtengo kwa otsatsa. Kutsata mawu osakira mu Adwords kumakupatsani mwayi wosintha zotsatsa zanu kuti zigwirizane ndi ogwiritsa ntchito omwe akufunafuna malonda kapena ntchito yanu.. Ndi mawu ofunikira, malonda anu adzawonekera pokhapokha atakhala ndi chidwi ndi zomwe mungapereke.
Mwachitsanzo, fashion blog ndi malo abwino kutsatsa. Wogwiritsa amafufuza “mayendedwe a handbag.” Amapeza nkhaniyo ndikudina pamalonda omwe amatsata mawu osakira omwe ali ndi chikwama cham'mphepete mwapamwamba.. Chifukwa malondawa amagwirizana ndi zomwe zikuchitika, mlendo amatha kudina. Izi zimawonjezera mwayi woti wina adina pa malonda ndikugula malonda.
Kutsata mawu osakira mu Adwords kumagwira ntchito powonetsa zotsatsa kapena zotsatsa makanema kwa anthu omwe akufunafuna kwambiri zinthu zomwe mumapereka.. Mukhozanso kuyang'ana masamba enieni a webusaiti yanu kuti malonda anu kapena kanema awonetsedwe patsamba lomwe wogwiritsa ntchito angasankhe. Kamodzi munthu adina pa ndandanda organic, malonda anu awonetsedwa, komanso chilichonse chofunikira chomwe chikufanana ndi mawu osakira.
Njira ina yotchuka mu Adwords ndikugwiritsa ntchito Google Ads Keyword Tool kuti mupeze mawu osakira atsopano. Zimakuthandizani kuti muphatikize mndandanda wa mawu osakira angapo ndikutsata kuchuluka kwakusaka pamutu wina. Komanso, chidacho chidzapereka mbiri yofufuzira mbiri ya mawu osakira osankhidwa. Mawu osakirawa atha kukuthandizani kukonzanso mawu anu ofunikira kutengera zomwe omvera anu akufuna. Kuphatikiza pa kutsata mawu osakira, kutsata mawu ofunika kungakuthandizeni kusintha njira yanu malinga ndi nyengo kapena nkhani.
Pali zinthu zingapo zomwe zimatsimikizira mtengo pakudina kwa Adwords. Izi zikuphatikiza chigoli chapamwamba, mawu osakira, ad text, ndi tsamba lofikira. Kuchepetsa mtengo wanu podina, onetsetsani kuti zinthu zonsezi ndi zofunika komanso zothandiza. Komanso, ndikofunikira kuti muwonjezere kuchuluka kwanu (Mtengo CTR) kuti muwonetsetse kuti mukupeza ROI yayikulu. Kuti mudziwe CTR yanu, pangani Google Sheet ndikulemba mtengo wakudina kulikonse.
Mukakhala ndi lingaliro lofunikira la kuchuluka kwa CPC yanu, mukhoza kuyamba kukonza kampeni yanu. Njira yosavuta yokwaniritsira zotsatsa zanu ndikuwongolera kuchuluka kwawo. Kukwera kwapamwamba kwapamwamba, m'munsimu CPC yanu idzakhala. Yesani kukonza zomwe zili patsamba lanu komanso kukopera zotsatsa, ndipo onetsetsani kuti malonda anu ndi ogwirizana ndi ogwiritsa ntchito’ amafufuza. Yesetsani kupititsa patsogolo mphambu yanu, ndipo mukhoza kusunga mpaka 50% kapena zambiri pa CPC yanu.
Njira ina yochepetsera CPC yanu ndikuwonjezera mabizinesi anu. Simufunikanso kuwonjezera kutsatsa kwanu kwambiri, koma zingakuthandizeni kupeza matembenuzidwe ambiri ndi ndalama zochepa. Chinsinsi ndicho kudziwa kuchuluka kwa momwe mungagulitsire kutembenuka kwanu kusanakhale kopanda phindu. Zochepa za $10 akhoza kubweretsa phindu labwino. Kuphatikiza apo, m'mene mumafunira, m'pamenenso mudzakhala kuti mupeze kutembenuka komwe mukufuna.
Pomaliza, mtengo pakudina kulikonse kwa Adwords zimatengera bizinesi yomwe muli. Mwachitsanzo, ngati mumagulitsa a $15 e-commerce product, mtengo pa dinani $2.32 zitha kukhala zomveka kuposa a $1 dinani kwa a $5,000 utumiki. Ndikofunikira kumvetsetsa kuti mtengo pakudina kulikonse kumasiyanasiyana malinga ndi mtundu wanji wazinthu zomwe mukugulitsa. Mwambiri, ngakhale, ngati ndi ntchito kapena bizinesi yowoneka mwaukadaulo, mtengo pa kudina udzakhala wapamwamba.
Pali zinthu zingapo zomwe zimathandizira kuti malonda anu akhale abwino. Mutha kukonza za Quality Score yanu popanga zotsatsa zoyenera komanso masamba ofikira. Quality Score si KPI, koma ndi chida chowunikira chomwe chingakuthandizeni kumvetsetsa momwe kampeni yanu ikuyendera. Ndi chitsogozo chomwe chingakuthandizeni kupeza zotsatira zabwino. Muyenera kukhala ndi zolinga zapamwamba nthawi zonse mu kampeni yanu yotsatsa. Kuti mupindule kwambiri ndi kampeni yanu yotsatsa, apa pali malangizo angapo:
Choyamba, yesetsani kusankha mawu osakira a kampeni yanu yotsatsa. Mutha kuchita izi pogwiritsa ntchito chida cha mawu osakira. Chida chomwe chimakupatsani mwayi wopeza mawu osakira chikupezeka pa Google. Zikuthandizani kusankha gulu lotsatsa lomwe likugwirizana kwambiri. Kuphatikiza apo, onetsetsani kuti malonda anu ali ndi mawu anu ofunika pamutu. Izi zidzakulitsa chiwongolero chanu ndikuwonjezera mwayi woti azidina. Mutha kuyang'ana ngati mawu anu osakira ndi ofunikira kapena ayi mwa kuwonekera pa “Mawu osakira” chigawo chakumanzere chakumanzere ndikudina “Search Terms.”
Kupatula mawu osakira, muyenera kuyang'ananso kuchuluka kwa zotsatsa zanu. Score Yapamwamba kwambiri imatanthawuza kuti malondawo ndi ofunika kwa osaka’ mafunso ndi masamba ofikira. Kutsika Kwabwino Kwambiri kumatanthauza kuti zotsatsa zanu zilibe ntchito. Cholinga chachikulu cha Google ndikupatsa osaka mwayi wabwino kwambiri ndipo izi zikutanthauza kupanga zotsatsa kukhala zogwirizana ndi mawu osakira. A High Quality Score ndi yabwino kwambiri pazotsatsa zanu ngati atha kudina kambiri momwe angathere.
Imodzi mwa njira zabwino zopezera nzeru zampikisano za Adwords ndikufufuza omwe akupikisana nawo. Izi zikutanthauza kumvetsetsa mndandanda wa mawu osakira, dongosolo la kampeni, amapereka, ndi masamba ofikira. Muyenera nthawi zonse kuchita kafukufuku wampikisano kuti mukhale pamwamba pa omwe akupikisana nawo. Mukadziwa zambiri za omwe akupikisana nawo, kudzakhala kosavuta kusonkhanitsa nzeru zopikisana. Izi zitha kukhala zothandiza kwambiri popanga njira yotsatsa. Kuphatikiza apo, zingakhale zothandiza kuzindikira mwayi watsopano.
Zida zabwino kwambiri zopikisana zanzeru zimasinthidwa nthawi zonse, kotero kuti nthawi zonse mumakhala sitepe imodzi patsogolo pa mpikisano wanu. Zomwe mumapeza kuchokera pazidazi zidzakuthandizani kupanga zisankho mwanzeru komanso kukhala pamwamba pa omwe akupikisana nawo. Pafupifupi, pali 29 makampani omwe amagwirizana kwambiri ndi anu. Pogwiritsa ntchito zidazi, mutha kuwona zomwe makampaniwa akuchita ndi zomwe akuchita bwino. Mutha kupezanso njira zawo ndikusankha ngati angakuthandizeni kuchita bwino.
SimilarWeb ndi chida china chachikulu chogwiritsira ntchito nzeru zampikisano. Chida ichi chimakupatsani mwayi wofananiza tsamba lanu ndi omwe akupikisana nawo’ kuti muwone momwe akuchitira. Kuwonjezera pa magalimoto, mutha kuyang'ana madambwe ndi omwe akupikisana nawo kuti muwone ngati akuchulukitsa kuchuluka kwa magalimoto kapena kutaya gawo la msika. Luso lampikisanoli ndilofunika kwambiri pakutsatsa kwa digito. Muyenera kudziwa mpikisano wanu kuti mupambane. Mwamwayi, pali zida zaulere zomwe zingakupatseni lingaliro lovuta la komwe mumayima mumakampani.
Mukazindikira omwe akupikisana nawo, mukhoza kuyamba kuyerekeza mphamvu ndi zofooka zawo. Kukhala ndi nzeru zampikisano pa omwe akupikisana nawo kumakupatsani mwayi ndikupanga njira yanu yotsatsira bwino. Gulu lazamalonda lingagwiritse ntchito deta iyi kupanga njira zatsopano zotsatsa malonda, ndipo dipatimenti yogulitsa malonda ikhoza kugwiritsa ntchito chidziwitsochi kukonza bwino zolemba zake zogulitsa. Ndikofunika kuphatikiza malonda ndi ndemanga za makasitomala pamene mukukonzekera kampeni yanu yotsatira.
Mukamagwiritsa ntchito Adwords, ndikofunikira kukumbukira kugwiritsa ntchito mawu osakira omwe amawonetsa bizinesi yanu. Mwanjira ina, pewani mawu amodzi omwe ali odziwika kwambiri. M'malo mwake, gwiritsani ntchito ziganizo zazitali monga “organic masamba bokosi kutumiza,” omwe ndi mawu odziwika kwambiri omwe angakope makasitomala abwino. Ndikosavuta kugwiritsa ntchito mawu osakira angapo padera, ngakhale. Ndikofunika kuzindikira kuti makasitomala osiyanasiyana angagwiritse ntchito mawu osiyanasiyana pofotokozera malonda ndi ntchito zanu, kotero onetsetsani kuti mwalemba zosintha zonsezi. Kusiyanasiyana kumeneku kungaphatikizepo kusiyanasiyana kwa kalembedwe, mawonekedwe ambiri, ndi mawu a colloquial.
Google Ads Smart Campaigns amagwiritsa ntchito mitu ya mawu osakira, zomwe ndi zosiyana ndi makampeni a Google Search. Mitu imeneyi imagwiritsidwa ntchito kufananiza zotsatsa zanu ndikusaka zomwe munthu angapange pazogulitsa kapena ntchito zanu. Nthawi zambiri, Google imalimbikitsa mitu isanu ndi iwiri mpaka khumi, koma kuchuluka kwa mitu yomwe mumagwiritsa ntchito ili ndi inu. Onetsetsani kuti mumagwiritsa ntchito mitu ya mawu osakira yomwe ikufanana ndi kusaka komwe anthu angagwiritse ntchito kuti apeze malonda kapena ntchito yanu. Momwe mutu wanu wa mawu achinsinsi uyenera kukhalira, m'pamenenso malonda anu aziwoneka patsamba lazotsatira.
Kupanga makampeni angapo ndi njira yabwino yolumikizira magulu osiyanasiyana azinthu. Tiyeni uku, mutha kuyang'ana kwambiri bajeti yanu yotsatsa pa chinthu kapena ntchito inayake ndikupangitsa kuti zikhale zosavuta kufananiza magwiridwe antchito a mawu osakira osiyanasiyana pakampeni yanu. Kuphatikiza apo, mutha kugwiritsa ntchito mawu osakira osiyanasiyana pamagulu osiyanasiyana azinthu. Mutha kupanganso makampeni apadera kuti aliyense awonetse mbali imodzi yabizinesi yanu. Mutha kusintha kampeni ya Smart podina dzina lake ndikusankha mitu ya mawu osakira.
