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Pali mitundu yambiri yotsatsa yomwe mutha kuyika mu Adwords. Zotsatsa zamtunduwu zimakhala ndi ndalama zosiyanasiyana komanso CPC. Kumvetsetsa tanthauzo la zinthuzi kudzakuthandizani kusankha malonda abwino kwambiri oti muyike. Mufunanso kuwonetsetsa kuti mukugwiritsa ntchito malonda apamwamba, zomwe ndi zabwino kwa bizinesi yanu. Ichi ndi chinsinsi cha kupambana! M'nkhaniyi, muphunzira momwe mungasankhire bwino kampeni ya AdWords patsamba lanu.
Chinsinsi cha kutsatsa kolipira bwino ndikuwunika mosalekeza ndikuwongolera kampeni yanu. Ndikofunikira kuonetsetsa kuti mukulunjika mawu oyenera, zomwe zimagwirizana kwambiri ndi bizinesi yanu. Muyeneranso kuyang'anira ndikusintha kampeni yanu pafupipafupi, ngati pakufunika, kuti mukwaniritse zotsatira zanu. Malinga ndi Weslee Clyde, katswiri wotsatsa malonda ndi New Breed, ndikofunikira kuyang'ana zomwe kasitomala wanu wakumana nazo, ndi kusintha malonda anu ngati pakufunika.
Pali njira zingapo zowonjezerera zotsatsa zanu, kuchokera pamanja kupita ku makina. Njira zotsatsa zodzipangira zokha zimafuna kukulitsa magwiridwe antchito a malonda anu. Izi zikuphatikiza kulunjika pamtengo woyenera pakudina kulikonse, mtengo pakuchitapo kanthu, ndi kubweza chandamale pakugwiritsa ntchito malonda. Koma ngakhale mukugwiritsa ntchito njira yodzipangira yokha, ndikofunikira kukumbukira kuti Google imakhazikitsa zotsatsa zake pazomwe zidachitika kale, kotero mufuna kusintha mitengo yanu pamanja ngati zochitika zaposachedwa kapena zosintha mubizinesi yanu zikufunika.
Mtengo pakudina kapena CPC, amatchedwanso PPC, ndi imodzi mwazinthu zodziwika bwino komanso zothandiza pakutsatsa pa Google's Adwords. Njirayi ndiyothandiza kwambiri ngati mukuyang'ana gulu linalake la makasitomala ndipo musayembekezere kulandira kuchuluka kwa magalimoto tsiku lililonse.. Koma ngati mukukonzekera kuyendetsa magalimoto ambiri, njira iyi si njira yabwino. Njira ina ndi CPM kapena mtengo pa mille. Zotsatsa za CPM zimawonetsedwa pafupipafupi pamawebusayiti ogwirizana omwe amawonetsa zotsatsa za AdSense.
CPC kapena Chuma Chowonjezera Pa Dinani ndi njira ina yofunika kuiganizira. Njirayi ndi yolunjika kwa otsatsa omwe safuna kusiya ulamuliro wawo. Ndi kuyitanitsa pamanja CPC, mutha kukhazikitsa mulingo wa CPC pamanja ndipo sichidutsa 30%. Mosiyana ndi njira yapitayi, ECPC ili ndi CPC yapamwamba kuposa CPC yamanja, koma Google ikuyeserabe kusunga CPC wamba pansi pa mtengo wapamwamba. Itha kukulitsanso kutembenuka kwanu ndikuwongolera ndalama zanu.
Kuwonjezera pa CPC, mbali ina yofunika yotsatsa malonda olipira ndikuyitanitsa mawu osakira. Kutsatsa ndi ndalama zomwe mukufuna kulipira pakudina kulikonse. Ngakhale kuti mtengo wapamwamba ndi wofunikira, sizikutsimikizira malo apamwamba patsamba loyamba. Ma algorithm a Google amaganizira zinthu zingapo posankha malo amalonda anu. Ma algorithm ake amaphatikizanso kuchuluka kwa mawu anu osakira. Ngakhale kutsatsa kwapamwamba sikungakutsimikizireni malo apamwamba mu SERP, izo ndithudi kusintha mwayi wanu kupeza pitani pa malonda anu.
Magoli abwino (amadziwikanso kuti QS) ndichinthu chofunikira kwambiri kuchiganizira mukamagwiritsa ntchito kampeni ya Adwords. Zimakhudza mwachindunji mtengo wodulitsa ndikuyika malonda anu. Ngakhale kukhathamiritsa kwa QS kungakhale kovuta, ndikofunikira kuti kampeni yopambana. Komabe, zinthu zina zili pamwamba pa woyang'anira akaunti. Mwachitsanzo, tsamba lofikira lidzafunika kuwongolera ndi IT, kupanga, ndi chitukuko. Ndikofunikiranso kukumbukira kuti pali zinthu zina zambiri zomwe zimapangitsa kuti QA ikhale.
Makhalidwe abwino ndi kuchuluka kwa zinthu zitatu zomwe zimatsimikizira kuchuluka kwa Ad. Kupambana kwakukulu kumatanthauza kuti malondawo ndi ofunika kwambiri ndipo adzateteza malo abwino a SERP ndikukopa anthu ambiri. Mu AdWords, kuchuluka kwabwino kumatengera zinthu zingapo, koma chinthu chofunikira kwambiri ndi CTR. Ngati mukufuna kupeza chigoli chapamwamba, pali maupangiri angapo owongolera CTR yanu.
Kuchulukitsa kuchuluka kwa mawu osakira kumatha kusintha zomwe mumagawana ndikuchepetsa mtengo wanu pakadina. Mu Adwords, ndikofunikira kulabadira malipoti a mawu osakira kuti muwone zomwe mungachite kuti muwonjezere mphambu yanu. Ngati mawu osakira ali ndi QS yotsika, ndikofunikira kupanga zosintha pazotsatsa. Kupambana kwabwino ndikofunikira pakuchita bwino kwa kampeni yanu yotsatsa. Mukamakopera mawu osakira ad copy, mutha kukhathamiritsa malonda anu kuti mukope anthu ambiri ndikuwonjezera kuchuluka kwanu.
Kuwonjezera pa kukonza CTR, zotsatira zabwino zidzakulitsa zotsatsa zanu’ pa Google. Malonda okhala ndi QS yapamwamba adzawonetsedwa pamwamba pa tsamba lazotsatira. Ndipo, kumene, QS yapamwamba idzapangitsa CPC yapamwamba komanso kuyika bwino. Ndipo apa ndipamene Siteimprove imabwera. Mutha kusanthula mozama za kampeni yanu yotsatsa’ zabwino kudzera patsamba lawo.
Kufunika ndi chinthu china chomwe chimathandizira kukulitsa QS. Mawu osakira ayenera kukhala okhudzana ndi zomwe zili patsamba lanu, ndipo ayenera kukhala okopa mokwanira kuti asunge chidwi cha wogwiritsa ntchito. Mawu osakira oyenera ayenera kuphatikizidwa mukope lazotsatsa ndi tsamba lofikira. Ngati mawu anu osakira akugwirizana ndi zomwe zili patsamba lanu, Malonda anu awonetsedwa kwa ogwiritsa ntchito omwe ali oyenera kwambiri. Izi ndizofunikira pamakampeni apamwamba kwambiri otsatsa.
Pali zinthu zingapo zomwe zimakhudza mtengo pakudina, kuphatikiza bizinesi yomwe muli nayo komanso mtundu wazinthu kapena ntchito zomwe mumapereka. ROI ya kampani yanu iyenera kuganiziridwa, nawonso. Ngakhale mafakitale ena angakwanitse kulipira CPC yapamwamba, ena sangathe. Kugwiritsa ntchito mtengo pakudina kulikonse kukuthandizani kudziwa CPC yabwino kwambiri pabizinesi yanu. Zimenezi zingakhale zothandiza pazifukwa zosiyanasiyana, kuphatikiza kukhathamiritsa kampeni yanu yotsatsa.
Chinthu choyamba chomwe chimatsimikizira mtengo wanu pakudina kulikonse ndi mtundu wa chinthu kapena ntchito yomwe mukutsatsa. Zogulitsa ndi ntchito zotsika mtengo zitha kukopa anthu ambiri kudina, motero adzafunika CPC yapamwamba. Mwachitsanzo, ngati katundu wanu ndalama $20, mukufuna kudya $20 paliponse. Izi zikutanthauza kuti malonda anu adzakudyerani ndalama $4,000, koma akhoza kubweretsa $20,000.
Chotsatira choyenera kuganizira ndi kutembenuka mtima. Nthawi zambiri, kuposa CPC, kutembenuka kwapamwamba. Mwamwayi, Google's Enhanced CPC bid optimization imangosintha zotsatsa zanu kutengera zotsatira, kuti bajeti yanu isawonongeke. Pafupifupi CPC ya Adwords ndi $2.68. Nambala iyi ikhoza kukhala yokwera kwambiri ngati mukuyang'ana mawu osakira opikisana kwambiri.
Kusankha mawu osakira opikisana nawonso ndikofunikira. Mwachitsanzo, mtengo pakudina kulikonse kwa mawu osakira amchira wautali ukhoza kukhala wotsika kuposa mawu osasinthika komanso ofananira. Mawu osakira amchira wautali wampikisano wocheperako amayimira zomwe munthu akufuna ndipo ndi otsika mtengo kuposa mawu osasinthika komanso ofananira.. Kugwiritsa ntchito mawu osakira amchira wautali kukuthandizani kuti mukweze bwino ndikuchepetsa CPC yanu. Kuwonjezera pa mawu ofunika otsika mtengo, muyenera kulabadiranso mawu osakira omwe ali ndi mavoliyumu ambiri osakira.
Pomwe AdWords imatha kutumiza alendo kutsamba lanu, zili ndi inu kusintha kudina uku kukhala madola. Kuchita izi, muyenera kupanga masamba ofikira osinthika komanso Magulu Otsatsa omwe amagwirizana ndi masamba enaake. Kuti mupindule kwambiri ndi kampeni yanu yotsatsa, muyenera kugulitsa zinthu zokwanira kulipira ndalama zanu. Kuonetsetsa kuti muli ndi chiwongola dzanja chapamwamba chotheka, muyenera kupanga masamba ofikira omwe ali atsatanetsatane komanso osasinthasintha.
Kuti mupeze zidziwitso zomwe mungachite kuchokera ku kampeni yanu, muyenera kukhazikitsa dongosolo la kampeni. Mapangidwewa akuphatikiza magulu otsatsa ndi kukopera kotsatsa, kotero kuti mutha kulunjika mawu ofunikira. Kwa gulu lirilonse, muyenera kupanga mitundu ingapo yamakope omwewo. Ngati mukuyang'ana mawu osakira angapo okhala ndi mawu ofanana, pangani makampeni osiyana pagulu lililonse. Onetsetsani kuti gulu lililonse lotsatsa likugwirizana ndi cholinga china cha kampeni.
Kapangidwe ka kampeni yamakampeni a Adwords atha kukuthandizani kupeza ROI yabwinoko. Zidzakupangitsani kukhala kosavuta kuti musamalire akaunti yanu. Mutha kupanga magulu ndikuwapatsa bajeti. Kuchuluka kwamakampeni kumadalira zolinga zanu zamabizinesi komanso luso lowongolera nthawi. Mutha kupanganso makampeni angapo amitundu yosiyanasiyana yazinthu. Mwachidule, dongosolo la kampeni ndilofunika kukhala nalo pakutsatsa pa intaneti. Mosasamala mtundu wabizinesi yanu, pali zabwino zambiri zogwiritsira ntchito mtundu uwu wa mapangidwe.
Mukakhazikitsa dongosolo la kampeni, yakwana nthawi yoti mutchule kampeni. Dzina lanu lachitukuko likhazikitsa maziko a kusefa ndi kukonza. Dzinali liyenera kukhala ndi magawo ofunikira, monga mtundu wa kampeni, malo, chipangizo, ndi zina zotero. Tiyeni uku, mutha kuwona kuti ndi mbali ziti za kampeni yanu zomwe zimagwirizana kwambiri ndi bizinesi yanu. Kuphatikiza pa kutchula kampeni yanu, onetsetsani kuti muli ndi magawo ofunikira, monga chinthu kapena ntchito yomwe mukugulitsa.
Kusankha mawu osakira abizinesi yanu ndikofunikira kuti mupeze zotsatira zabwino kuchokera ku kampeni yanu ya AdWords. Mawu abwino ofunikira ndi omwe ali ndi voliyumu yosaka kwambiri komanso mpikisano wochepa. Mawu ofunika omwe ali ndi mpikisano wapamwamba ndi chisankho chabwino, koma imodzi yokhala ndi mawu ochepera osakira sangakupatseni zotsatira zomwe mukufuna. Ndikofunika kusankha mawu osakira omwe amawonetsa cholinga cha wogwiritsa ntchito. Apo ayi, malonda anu adzalephera kupanga kudina kokwanira.
Kuphatikiza pa mawu osakira, muyenera kusankhanso dongosolo la kampeni pazotsatsa zanu. Otsatsa ena amasankha kugawa kampeni yawo malinga ndi zaka. Pomwe ena amasankha kugawa kampeni yawo ndi zinthu, ena amapanga makampeni kutengera mtengo wamoyo wamakasitomala. Kwa mabizinesi olembetsa, dongosolo la kampeni likhoza kukhala lofunikira pakugulitsa kwanu. Muzochitika izi, ndikofunikira kupanga makampeni angapo kuti muwonetsetse kuti zotsatsa zanu zikuwonekera patsamba loyenera panthawi yoyenera.
