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Ngati mukuyesera kuyendetsa magalimoto kutsamba lanu, Adwords ikhoza kukuthandizani kuti muwonjezere kutembenuka kwanu. Kusaka kolipidwa kumeneku kumathamanga kwambiri kuposa kusaka kwachilengedwe ndipo kumatha kuchepetsa nthawi yomwe imatengera kuti muyambe kupanga magalimoto. Akagwiritsidwa ntchito moyenera, Kampeni za Adwords zitha kukuthandizani kudziwitsa anthu zamtundu wanu, onjezerani kuchuluka kwa anthu oyenerera patsamba lanu, ndikuwonetsetsa kuti mukukhalabe opikisana nawo patsamba lazotsatira za Google. Malinga ndi kafukufuku wa Google, zotsatsa zolipidwa zimachulukitsa mwayi woti wogwiritsa ntchito adina pamalonda achilengedwe.
Zamgululi (mtengo-pa-kudina) kuyitanitsa Adwords kumatsimikizira kuchuluka kwa otsatsa komwe angalipire pakadina kotsatsa. Kuchuluka kwa ndalama zomwe otsatsa amatsatsa kumatchedwa max bid. Zimazikidwa pa zinthu zitatu: kufunikira kwa mawu ofunikira, tsamba lofikira, ndi zinthu zomwe zikuchitika. Ndikofunika kukumbukira kuti kutsatsa kwakukulu sikutanthawuza kuti mupambana pamsika. Ngati mutha kukhathamiritsa zotsatsa zanu kuti zikhale zapamwamba za Quality Score ndi Ad Rank, mutha kuwonjezera ndalama zomwe mumawononga ndi AdWords.
Ngati simukutsimikiza za CPC yanu, mutha kugwiritsa ntchito chida cha SEMrush Keyword Magic kuti mudziwe CPC yanu yapakati. Ikuwonetsani mawu osakira ndi zosiyana zake, ndipo adzakuuzani CPC yawo wapakati. Mukakhala ndi lingaliro labwino la zomwe CPC ndi mawu anu ofunika, mukhoza kusankha CPC yodula ngati kuli kofunikira.
Mukamagwiritsa ntchito CPP pa Adwords, mutha kukhazikitsa max CPP bid pa liwu lililonse lachinsinsi ndi gulu la zotsatsa. Kuti mugwiritse ntchito izi, muyenera kukhazikitsa osachepera kuyimba ndi kumadula zipata. Call Metrics ili ndi tsamba lothandizira kukhazikitsa bid-per-call. Ndikoyeneranso kuyang'ana kuchuluka kwa adgroup yanu. Ndipo musaiwale kugwiritsa ntchito mawonekedwe a Call Extensions ngati alipo.
Kutsatsa kwamtengo-pa-click kwa Adwords ndiyo njira yabwino kwambiri yolimbikitsira tsamba lawebusayiti. Sikuti kungowonjezera bajeti yanu, komanso kuwonjezera kutembenuka kwanu. Mutha kugwiritsa ntchito njira zosiyanasiyana zoyitanitsa za CPC, kuphatikiza kutembenuka ndi kuyitanitsa PPC. Pokhazikitsa max CPC, mutha kukulitsa kudina kwanu kutengera kukula kwa bajeti yanu.
Njira imodzi yowonjezerera CPC yanu ndikugwiritsa ntchito zotsatsa. Mutha kuwonjezera kuchuluka kwa otembenuka poyang'ana anthu ena omwe ali ndi malonda oyenera. Kuwonjezera pa kugwiritsa ntchito CPC yoyenera, mutha kugwiritsanso ntchito chida cha Keyword Magic kuti mupeze mawu osakira amchira wautali. Chida ichi chikuthandizani kuti muchepetse mawu osaka. Ndiye, kuphatikiza angapo a iwo mu gulu loyenera malonda.
Kuti mupeze zotsatira zabwino kwambiri za kampeni yanu ya Adwords, muyenera kukhathamiritsa kukopera kwa malonda. Onetsetsani kuti ikugwirizana ndi mawu osakira omwe mukutsatsa. Zomwe zili muzotsatsa zotsatsa ziyenera kukhala zofunikira komanso zodziwitsa. Kuphatikiza apo, gulu lotsatsa lomwe mudapanga liyenera kukhala ndi mawu osakira “zolembera za buluu.” Zomwe zili patsamba lofikira ziyenera kupereka zambiri zomwe malonda anu akuyesera kukupatsani.
Kupambana kwanu kumatsimikiziridwa ndi zinthu zitatu: chiyembekezero cha clickthrough (Mtengo CTR), kufunika kwa malonda, ndi zochitika za tsamba lofikira. CTR imayesedwa potengera mbiri yakale kuchokera ku zotsatsa pogwiritsa ntchito mawu osakira omwe mwasankha. CTR yapamwamba imasonyeza kuti malonda anu ndi ofunika kwa omvera anu. Ngati sichoncho, malonda anu adzalandira mphambu yotsika. Ngati CTR yanu yotsatsa ili yotsika, onetsetsani kuti mwasintha mawu otsatsa anu moyenera.
Monga mwina mwaganizira, kuchuluka kwa malonda anu kumatsimikizira kuti ndi ndalama zingati pakudina kulikonse. Malonda anu awoneka patsamba loyamba lazotsatira ngati mulingo wanu uli wapamwamba. Kukwera kwa mphambu, mtengo wotsatsa wanu udzakhala wotsika. Kuti muwonjezere Score Yanu Yabwino, muyenera kuwonetsetsa kuti mukukweza tsamba lanu lofikira ndi mawu osakira. Izi zikutanthauza kuwonetsetsa kuti zomwe zili patsamba lanu ndizogwirizana ndi gulu la mawu osakira.
Malonda anu ndi mawu osakira ayenera kulumikizana. CTR yotsika ndiyo njira yoyipa kwambiri yopititsira patsogolo kuchuluka kwanu. Ndikofunika kuwonetsetsa kuti muli ndi tsamba lofikira la mawu aliwonse ofunika omwe ali otsika mu CTR. Kutsatsa kuli bwinoko, mwachiwonekere omvera adzadina pa izo. Koma sikokwanira kupanga zinthu zazikulu. Malonda anu ayenera kukhala okopa komanso okopa.
Quality Score for Adwords ndi nambala yomwe imawerengedwa kutengera zomwe zili patsamba lanu komanso zotsatsa zomwe mumatumiza.. Zigoli zambiri zikutanthauza kuti malonda anu aziwoneka apamwamba pazotsatira. Izi zitha kukulitsa kupambana kwa kampeni yanu ndikuchepetsa mtengo wanu. Kupeza bwino kumawononga bizinesi yanu. Popanga zotsatsa zanu kukhala zogwirizana kwambiri, mutha kugonjetsa omwe akupikisana nawo ndikukweza mphambu yanu kupita kumwamba. Mutha kukonza za Quality Score yanu polemba ntchito katswiri wolemba zotsatsa.
Ndikofunikira kwambiri kupanga tsamba lofikira la Adwords kuti mupeze mitengo yabwino yosinthira. AdWords imakulolani kuti mupange makampeni otsatsa kutengera mawu osakira, koma tsamba lofikira lidzakulitsa matembenuzidwe anu. Onetsetsani kuti tsamba lanu lofikira lili ndi zambiri zothandiza ndipo likugwirizana ndi tsamba lanu lonse. Komanso, muyenera kupewa kukopera-kumata zomwezo komanso mauthenga monga omwe akupikisana nawo '.
Choyamba, muyenera kuwonetsetsa kuti tsamba lanu lofikira ndilokongoletsedwa ndi SEO. Mutha kuchita izi mosavuta pogwiritsa ntchito kukoka ndikugwetsa. Onetsetsani kuti zomwe zili patsamba lanu ndizogwirizana ndi malonda anu ndipo ndizosavuta kuti alendo aziyenda. Mutha kugwiritsa ntchito zida monga SeedProd kuti mupange tsamba labwino kwambiri lofikira bizinesi yanu. Chida ichi chimaperekanso mkonzi wa kukokera-kugwetsa, zomwe zingapangitse tsamba lanu lofikira kukhala losavuta kupanga.
Kupatula kukhala mawu achinsinsi, tsamba lanu lofikira liyenera kukhala ndi kopi yokakamiza yomwe imapangitsa alendo kuchitapo kanthu. Kope lanu liyeneranso kukhala losavuta kuwerenga ndi kumvetsetsa. Gwiritsani ntchito mitu kuti musavutike powerenga komanso kuti muwonetse mfundo zofunika kwambiri. Iyeneranso kukhala yosangalatsa kukopa owerenga kuti awerenge zambiri. Muyeneranso kufotokoza zambiri za malonda anu kapena ntchito yanu kuti mupangitse alendo kukhala ndi chidwi chogula. Ndikofunikira kuphatikiza ulalo kutsamba lanu, koma musapitirire.
Tsamba lofikira lopangidwa bwino lidzakulitsa chiwongola dzanja chanu. Komanso, zidzakuthandizaninso kuchepetsa mtengo wanu pa kugula. Mukamagwiritsa ntchito tsamba labwino lofikira, mutha kuyembekezera kulandira kuchuluka kwa magalimoto kuchokera kumainjini osakira. Njira yabwino yopangira tsamba lofikira logwira mtima ndikusanthula mawu anu osakira ndikusankha mndandanda wa mawu osakira. Mutha kugwiritsanso ntchito zida monga Semrush, Serpstat ndi Google Keyword Planner kuti akuthandizeni kufufuza mawu osakira.
Tsamba lanu lofikira liyenera kukhala ndi mutu wosangalatsa. Ichi ndiye chinthu chofunikira kwambiri pakujambula. Kumbukirani, owerengeka ochepa chabe amene angawerenge buku lanu lonse, kotero iyenera kukankhira zopereka zanu ndikuyankha zomwe zimatchedwa “Ndiye?” funso. Izi zidzakupangitsani kukhala kosavuta kuti musinthe magalimoto kukhala malonda. Ngati mukulitsa tsamba lanu lofikira, zidzakhala ndi zotsatira zabwino pa akaunti yanu ya Google Ads ndikuwonjezera kuchuluka kwa otembenuka.
Kufufuza kwa mawu osakira ndi gawo lofunikira pakutsatsa, makamaka ngati mukuyambitsa tsamba latsopano kapena mankhwala. Zikuthandizani kudziwa mawu osakira omwe makasitomala anu akufuna. Mutha kuchita kafukufuku wamawu osakira pogwiritsa ntchito zida zaulere monga chokonzera mawu a Google, yomwe imayerekeza kuchuluka kwakusaka pamwezi ndikuwunika zomwe zikuchitika munthawi yeniyeni. Okonza mawu ofunikira amakuwonetsanso mawu ofunikira, mawu osaka kwambiri, ndi mitu yomwe ikukwera kapena yomwe ikuyenda. Nazi njira zingapo zopangira kafukufuku wa mawu osakira pa kampeni yanu ya AdWords.
Njira ina yabwino yofufuzira mawu osakira ndikugwiritsa ntchito chida ngati SEMRush, zomwe zimakupatsani mawu achinsinsi kuchokera ku Google Adwords. Ndizothandiza makamaka ngati mukufuna kuwona zomwe mpikisano wanu ukuyitanitsa. Keyword Spy ndi SpyFu ndi zosankha zabwino pakufufuza kwa mpikisano, koma amangokupatsani deta yaku US ndi UK, ndipo dziko la Ireland silili ndi mayiko awiriwa. Ngati mukugulitsa malonda kapena ntchito ku Ireland, muyenera kuyang'ana pa mawu osakira omwe ali okhudzana ndi dera lanu.
Mukasankha mawu ofunika a mbewu, muyenera kulikulitsa kukhala mndandanda wamtundu wapamwamba wa mawu osakira. Kumbukirani kuti omvera anu adzagwiritsa ntchito mawu osakira kuti apeze mayankho, ndipo chidziwitsochi ndi chamtengo wapatali. Kupeza zomwe zili patsogolo pa makasitomala omwe angakhale nawo pomwe akufunafuna mayankho kumatha kukulitsa kuchuluka kwa magalimoto anu. Mukatsitsa mndandanda wambewu zanu, mutha kuyambitsa kampeni yanu yosaka ndi kampeni ya adwords patsamba lanu.
Gawo lofunikira pakufufuza kwa mawu osakira a Adwords ndikudziwitsa omvera anu ndikupeza mawu osakira omwe amayang'ana omvera anu.. Kufufuza kwa mawu osakira ndi njira yabwino kwambiri yopezera mawu ofunikira. Chida cha mawu achinsinsi cha Google chingakuthandizeni kuchita izi, monga angalipire zida monga Ahrefs. Kugwiritsa ntchito zida izi kumakupatsani mwayi wopanga mndandanda wamawu ofunikira ndikuyesa kuchuluka kwakusaka kwawo. Pochita izi, mutha kupeza mawu osakira opindulitsa patsamba lanu, ndikukulitsa masanjidwe a injini zosakira patsamba lanu.
Mukangochepetsa mawu osakira omwe mukufuna, mutha kugwiritsa ntchito Google Keyword Planner ndi zida zina kuti mupeze mawu ofanana. Ndikofunikira kumvetsetsa omvera anu komanso momwe mungapangire kampeni yanu kuti igwirizane ndi zosowa zawo. Gwiritsani ntchito zidazo kuti mupeze mawu osakira omwe omvera anu akufufuza kenako pangani gulu la mawu osakira potengera izi.. Kugwiritsa ntchito Google Keyword Planner ndikoyambira bwino, koma simungakhale ndi mawu osakira ambiri.
