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Kusaka kolipidwa ndiyo njira yachangu yothamangitsira anthu patsamba lanu. SEO imatenga miyezi ingapo kuti iwonetse zotsatira, pomwe kusaka kolipidwa kumawonekera nthawi yomweyo. Makampeni a Adwords atha kuthandiza kuchepetsa kuyambika kwapang'onopang'ono kwa SEO pokulitsa mtundu wanu ndikuyendetsa magalimoto oyenerera patsamba lanu.. Makampeni a Adwords amathanso kuwonetsetsa kuti tsamba lanu limakhalabe pampikisano pamalo apamwamba patsamba lazotsatira za Google. Malinga ndi Google, zotsatsa zolipira kwambiri zomwe mumayendetsa, ndizotheka kuti mulandire kudina kwachilengedwe.
Mtengo wapakati pakudina kwa Adwords zimatengera zinthu zingapo, kuphatikiza mtundu wabizinesi yanu, makampani, ndi mankhwala kapena ntchito. Zimatengeranso kutsatsa kwanu komanso kuchuluka kwa malonda anu. Ngati mukuyang'ana omvera amderalo, mutha kukhazikitsa bajeti makamaka kwa ogwiritsa ntchito mafoni. Ndipo mutha kutsata mitundu ina ya zida zam'manja. Zosankha zam'tsogolo zitha kuchepetsa kwambiri kuwononga ndalama zotsatsa. Mutha kudziwa kuchuluka kwa zotsatsa zanu poyang'ana zomwe zaperekedwa ndi Google Analytics.
Mtengo pakudina kwa Adwords nthawi zambiri umakhala pakati $1 ndi $2 paliponse, koma m'misika ina yopikisana, mtengo ukhoza kukwera. Onetsetsani kuti malonda anu akufanana ndi masamba osinthidwa bwino. Mwachitsanzo, ngati tsamba lanu lamalonda ndilo tsamba lanu lalikulu lofikira pazamalonda a Black Friday, muyenera kulemba zotsatsa potengera zomwe zili. Ndiye, makasitomala akamadina pazotsatsazo, adzatumizidwa ku tsamba limenelo.
Zotsatira zabwino zikuwonetsa kufunikira kwa mawu anu osakira, ad text, ndi tsamba lofikira. Ngati zinthu izi zikugwirizana ndi omvera omwe akufuna, mtengo wanu pakudina udzakhala wotsika. Ngati mukufuna kupeza maudindo apamwamba, muyenera kukhazikitsa mtengo wapamwamba, koma khalani otsika mokwanira kuti mupikisane ndi otsatsa ena. Kuti mudziwe zambiri, werengani Complete, Chiwongolero cha Digestible ku Google Ads Budgets. Ndiye, mukhoza kudziwa bajeti yanu ndikukonzekera moyenera.
Ngati mukuyesera kudziwa kuti ndi ndalama zingati kusintha mlendo kukhala kasitomala, muyenera kumvetsetsa momwe mtengo uliwonse wogula umagwirira ntchito komanso momwe mungapindulire nazo. Mu AdWords, mutha kugwiritsa ntchito keyword planner kuti mudziwe mtengo womwe mwapeza. Ingolowetsani mawu osakira kapena mndandanda wamawu osakira kuti muwone zomwe zidzakuwonongerani kuti musinthe mlendo aliyense. Ndiye, mukhoza kuwonjezera malonda anu mpaka kugunda CPA ankafuna.
Mtengo pa kutembenuka ndi mtengo wonse wopangira magalimoto pa kampeni inayake yogawidwa ndi kuchuluka kwa otembenuka. Mwachitsanzo, ngati muwononga $100 pa kampeni yotsatsa ndikulandila zotembenuka zisanu zokha, CPC yanu idzakhala $20. Izi zikutanthauza kuti mudzalipira $80 pa kutembenuka kumodzi kwa aliyense 100 mawonedwe a malonda anu. Mtengo pa kutembenuka ndi wosiyana ndi mtengo pakudina kulikonse, chifukwa amaika chiopsezo chachikulu pa nsanja malonda.
Mukazindikira mtengo wa kampeni yanu yotsatsa, mtengo pakusintha kulikonse ndi chizindikiro chofunikira pazachuma komanso magwiridwe antchito a kampeni yanu yotsatsa. Kugwiritsa ntchito mtengo uliwonse kutembenuka monga benchmark yanu kudzakuthandizani kuyang'ana kwambiri pamalingaliro anu otsatsa. Zimakupatsaninso chidziwitso cha kuchuluka kwa zochitika za alendo. Ndiye, chulukitsani chiwongola dzanja chanu ndi chikwi. Mudzadziwa ngati kampeni yanu yamakono ikupanga zotsogola zokwanira kuti muwonjezere kutsatsa.
Pali mitundu iwiri ikuluikulu ya njira zotsatsa malonda a Adwords: kuyitanitsa pamanja ndi Mtengo Wowonjezera Pa Dinani (Mtengo wa ECPC). Kutsatsa pamanja kumakupatsani mwayi wokhazikitsa kuchuluka kwa CPC pa liwu lililonse. Njira zonsezi zimakupatsani mwayi wowongolera zotsatsa ndikuwongolera mawu osakira omwe mungagwiritse ntchito ndalama zambiri. Kubwereketsa pamanja kumakupatsani mwayi wopeza njira zotsatsa za ROI ndi zolinga zabizinesi.
Ngakhale mabizinesi apamwamba ndi ofunikira kuti muwonetsetse kuwonekera kwambiri, zotsatsa zochepa zimatha kuwononga bizinesi yanu. Kutsatsa kwakukulu kwamakampani azamalamulo okhudzana ndi ngozi kungapangitse mabizinesi ochulukirapo kuposa kutsika mtengo kwa masokosi a Khrisimasi. Ngakhale njira ziwirizi ndizothandiza pakulimbikitsa ndalama, sikuti nthawi zonse amatulutsa zotulukapo zofunidwa. Ndikofunikira kudziwa kuti mtengo wokwera pakudina sikutanthauza mtengo womaliza; nthawi zina, otsatsa amalipira ndalama zochepa kuti athe kugunda malire a Ad Rank ndikupambana mpikisano womwe uli pansipa.
Kutsatsa pamanja kumakupatsani mwayi wopanga bajeti yatsiku ndi tsiku, tchulani mtengo wokwanira, ndikusintha njira yoyitanitsa. Kutsatsa pawokha kumalola Google kudzisankhira yokha mtengo wapamwamba kwambiri wa kampeni yanu potengera bajeti yanu. Mukhozanso kusankha kutumiza nokha mabidi kapena kusiya kutsatsa kwa Google. Kutsatsa pamanja kumakupatsani mwayi wowongolera zotsatsa zanu ndikukulolani kuti muwone kuchuluka kwa ndalama zomwe mumawononga podina.
Mtundu wosasinthika wa machesi mu Adwords ndiwofanana kwambiri, kukulolani kuti muwonetse zotsatsa mukasaka mawu osakira omwe ali ndi mawu aliwonse kapena ziganizo m'mawu anu ofunikira. Ngakhale mtundu wamasewerawa umakupatsani mwayi wofikira omvera ambiri momwe mungathere, ingakuthandizeninso kupeza mawu osakira atsopano. Nayi kufotokozera mwachidule chifukwa chake muyenera kugwiritsa ntchito machesi ambiri mu Adwords:
Zosintha zofananira zimawonjezedwa ku mawu anu osakira ndi a “+.” Imauza Google kuti mawu achinsinsi alipo kuti awonetse malonda anu. Mwachitsanzo, ngati mukuyesera kugulitsa mabuku oyendayenda, simungafune kugwiritsa ntchito chosinthira chachikulu cha mawu osakirawo. Komabe, ngati mukuyang'ana zinthu zina kapena ntchito zina, muyenera kugwiritsa ntchito zofanana, zomwe zimangoyambitsa malonda anu pamene anthu akufufuza mawu enieni.
Ngakhale machesi otambalala ndiye njira yabwino kwambiri yosinthira mawu osakiranso, si chisankho chabwino kwa kampani iliyonse. Zitha kubweretsa kudina kosayenera ndipo zitha kusokoneza kwambiri kampeni yanu yotsatsa. Komanso, Google ndi Bing zitha kukhala zaukali pakuyika zotsatsa. Motero, mufuna kuwonetsetsa kuti malonda anu akuwonetsedwa kwa ogwiritsa ntchito. Pogwiritsa ntchito kuyika kwa omvera mu Adwords, mutha kuwongolera zonse kuchuluka kwa voliyumu ndi mtundu wa omvera anu. Mawu osakira ofananira amatha kungokhala pamitundu ina ya omvera, monga omvera amsika kapena ogulitsanso.
Mutha kuwonjezera zowonjezera Zoyimba pamakampeni anu a Adwords kuti mulimbikitse kutembenuka. Mutha kuzikonza kuti ziwonekere pomwe foni yanu ikulira kapena mawu osakira akafufuzidwa. Komabe, simungathe kuwonjezera zowonjezeretsa Kuyimba ngati makampeni anu ali ndi Network Display Network kapena Product Listing Ads. Pansipa pali maupangiri ena oti muwonjezere Zowonjezera Kuyimbira pamakampeni anu a Adwords. Mutha kuyamba ndi Adwords lero. Ingotsatirani izi kuti muwonjezere kutembenuka kwanu.
Imbani zowonjezera zimagwira ntchito powonjezera nambala yanu yafoni pazotsatsa zanu. Idzawonekera muzotsatira zakusaka ndi mabatani a CTA, komanso pa maulalo. Chowonjezeracho chimawonjezera kuyanjana kwamakasitomala. Kuposa 70% ofufuza zam'manja amagwiritsa ntchito chinthu chodina-kuyimba kuti alumikizane ndi bizinesi. Kuphatikiza apo, 47% osaka mafoni adzayendera mitundu ingapo atayimba foni. Chifukwa chake, ma call extensions ndi njira yabwino kwambiri yojambulira omwe angakhale makasitomala.
Mukamagwiritsa ntchito zowonjezera zowonjezera ndi Adwords, mukhoza kuwakonza kuti aziwoneka pa nthawi zina zokha. Mukhozanso kutsegula kapena kuletsa malipoti owonjezera a foni. Mwachitsanzo, ngati ndinu malo odyera pizza ku Chicago, zotsatsa zowonjezera zitha kuwonekera kwa alendo omwe akufunafuna pizza yozama. Alendo ku Chicago amatha kudina batani loyimba kapena dinani patsamba. Pamene foni yowonjezera ikuwonetsedwa pa foni yam'manja, idzapereka mmalo mwa nambala ya foni pamene kufufuza kukuchitika. Kuwonjeza komweko kudzawonekeranso pa PC ndi mapiritsi.
Mwiniwake wabizinesi atha kupindula ndi kukulitsa malo poyang'ana ogula m'dera lawo. Powonjezera zambiri za malo pazotsatsa zawo, bizinesi ikhoza kuwonjezera kuyenda, zogulitsa pa intaneti komanso zakunja, ndi kufikira omvera ake. Kuphatikiza apo, chatha 20 100 yosaka ndi yazinthu kapena ntchito zakomweko, malinga ndi kafukufuku wa Google. Ndipo kuwonjezera kwa malo owonjezera ku kampeni yosaka kwawonetsedwa kuti kukulitsa CTR mochuluka 10%.
Kuti mugwiritse ntchito zowonjezera zamalo, gwirizanitsani akaunti yanu ya Places choyamba ndi AdWords. Pambuyo pake, tsitsimutsani sikirini yanu ya Malo Owonjezera. Ngati simukuwona kukulitsa kwamalo, sankhani pamanja. Nthawi zambiri, pakhale malo amodzi okha. Apo ayi, malo angapo angawonekere. Malo atsopanowa amathandiza otsatsa kuonetsetsa kuti malonda awo akugwirizana ndi malo omwe akuyang'ana. Komabe, ndi bwino kugwiritsa ntchito zosefera mukamagwiritsa ntchito malo owonjezera.
Kuwonjezedwa kwamalo kumakhala kothandiza kwambiri kwa mabizinesi omwe ali ndi malo enieni. Powonjezera malo owonjezera, ofufuza atha kupeza mayendedwe opita komwe kuli bizinesi kuchokera pazotsatsa. Zowonjezera zimawatengera Google Maps. Kuphatikiza apo, ndizabwino kwa ogwiritsa ntchito mafoni, monga kafukufuku waposachedwapa wapeza kuti 50 peresenti ya ogwiritsa ntchito mafoni a m'manja adayendera sitolo pasanathe tsiku limodzi atafufuza pa foni yamakono. Kuti mudziwe zambiri, onani Zowonjezera Malo mu Adwords ndikuyamba kuwagwiritsa ntchito munjira yanu yotsatsira.
