Gulu: Blog

Musanayambe kampeni yanu ya Adwords, ndikofunikira kumvetsetsa zoyambira za Mtengo pakudina, chitsanzo chotsatsa, Kuyesa kwa mawu osakira, ndi kutsatira kutembenuka. Potsatira njira zofunikazi, mudzakhala ndi kampeni yopambana. Mwachiyembekezo, nkhaniyi yakhala yothandiza kukupangitsani inu kuyamba ndi malonda anu. Pitilizani kuwerenga kuti mupeze malangizo ndi zidule! Ndipo ngati muli ndi mafunso, omasuka kufunsa mu ndemanga! Nawa ena mwa mafunso omwe mungafunse.

Mtengo pa dinani

Mtengo uliwonse pakudina kwamakampeni a Adwords zimatengera momwe zotsatsa zanu zimayenderana ndi makasitomala’ amafufuza. Nthawi zina, zotsatsa zapamwamba zidzakubweretserani masanjidwe apamwamba, pomwe zotsatsa zotsika zidzakubweretserani mitengo yotsika yotembenuka. Muyenera kuyang'anira ndalama zanu pogwiritsa ntchito Google Sheet kapena chida chofananira kuti muwone kuchuluka komwe mungayembekezere kugwiritsa ntchito mawu osakira kapena kuphatikiza mawu osakira.. Ndiye, mutha kusintha mabizinesi anu molingana kuti mukwaniritse kutembenuka kwapamwamba kwambiri.

Mtengo wapakati pakudina kwamakampeni a Adwords mu e-commerce uli pakati pa madola angapo ndi $88. Mwanjira ina, ndalama zomwe otsatsa amatsatsa mawu okhala ndi masokosi atchuthi ndizotsika poyerekeza ndi mtengo wa masokosi a Khrisimasi. Kumene, izi zimatengera zinthu zambiri, kuphatikiza mawu osakira kapena mawu osakira, makampani, ndi chomaliza. Ngakhale pali zinthu zina zomwe zingawonjezere kapena kuchepetsa mtengo uliwonse, otsatsa ambiri sapereka ndalama monyanyira. Ngati mankhwala okha $3, simudzapanga ndalama zambiri poyitanitsa.

Mwachitsanzo, otsatsa omwe amagulitsa zovala pa Amazon adzalipira $0.44 paliponse. Zaumoyo & Zinthu zapakhomo, otsatsa adzalipira $1.27. Za Masewera ndi Zakunja, mtengo pa kudina ndi $0.9

Pomwe CPC ndi metric yothandiza pakuwunika mphamvu ya kampeni yotsatsa, ndi gawo laling'ono chabe la chisokonezo. Ngakhale mtengo pakudina kulikonse ndi gawo lofunikira kwambiri pakutsatsa kolipira, ROI yonse ndiyofunikira kwambiri. Ndi malonda okhutira, mutha kukopa kuchuluka kwa magalimoto a SEO, pomwe zotsatsa zolipira zitha kubweretsa ROI yomveka. Kampeni yotsatsa yopambana iyenera kuyendetsa ROI yapamwamba kwambiri, kupanga kuchuluka kwa magalimoto, ndi kupewa kuphonya malonda ndi kutsogolera.

Kuwonjezera pa CPC, otsatsa akuyeneranso kuganizira kuchuluka kwa mawu osakira. Chida chabwino chogwiritsa ntchito kuyerekeza CPC ndi SEMrush's Keyword Magic chida. Chida ichi chimalemba mawu osakira okhudzana ndi CPC yawo wamba. Ikuwonetsanso kuchuluka kwa mawu achinsinsi aliwonse. Mwa kusanthula deta iyi, mutha kudziwa kuti ndi mawu ati osakira omwe ali ndi CPC yotsika kwambiri. Mtengo wotsika pakudina kulikonse ndikwabwino kubizinesi yanu. Palibe chifukwa chowonongera ndalama zambiri kuposa momwe muyenera kuchitira.

Mtundu wotsatsa

Mutha kusintha njira yanu yotsatsa malonda a Adwords pogwiritsa ntchito mawonekedwe a Google Draft and Experiments. Mutha kugwiritsanso ntchito data kuchokera ku Google Analytics ndi kutsatira kutembenuka kuti mupange zisankho zanu. Mwambiri, muyenera kuyika zotsatsa zanu pazowonera ndi kudina. Ngati mukuyesera kupanga chidziwitso chamtundu, gwiritsani ntchito mtengo-pa-kudina. Ngati mukufuna kuwonjezera zosintha, mutha kugwiritsa ntchito gawo la CPC kuti mudziwe zoyambira zanu. Pomaliza, muyenera kufewetsa dongosolo la akaunti yanu kuti mutha kusintha njira zotsatsa popanda kusokoneza magwiridwe antchito.

Nthawi zonse muyenera kuyika zotsatsa zanu molingana ndi zomwe zili zofunika. Komabe, mutha kuyitanitsanso molingana ndi mtundu wazinthu zomwe zikuwonetsedwa. Mutha kuyitanitsa zomwe zili pa YouTube, Google's Display Network, Mapulogalamu a Google, ndi mawebusayiti. Kugwiritsa ntchito njirayi kukulolani kuti mukweze malonda anu ngati muwona kutsika kwa kutembenuka. Koma onetsetsani kuti mukulozera zotsatsa zanu moyenera kuti mutha kupindula kwambiri ndi ndalama zotsatsa.

Njira yabwino yowonjezerera kudina ndikukulitsa kutsatsa kwanu mkati mwa bajeti yanu. Njirayi imagwira ntchito bwino pamawu osinthika kwambiri kapena kupeza mawu apamwamba. Koma muyenera kusamala kuti musapitirire, kapena mudzawononga ndalama pamagalimoto osapindulitsa. Nthawi zonse kumbukirani kugwiritsa ntchito kutsata kutembenuka kuti muwonetsetse kuti kampeni yanu ikupeza zambiri pazoyeserera zanu. Mtundu wa Bidding wa Adwords ndiwofunikira kuti muchite bwino! Koma mumayikhazikitsa bwanji?

Njira yodziwika kwambiri yodziwira mtengo wa Adwords ndi mtengo uliwonse. Ndizothandiza pamagalimoto apamwamba kwambiri koma siwoyenera pamakampeni akulu akulu. Njira ina ndiyo kuyitanitsa mtengo pa mille. Njira zonsezi zimakupatsani kuzindikira kuchuluka kwa zowonera, chomwe chili chofunikira poyendetsa kampeni yotsatsa nthawi yayitali. CPC ndiyofunikira ngati mukufuna kutembenuza zambiri kuchokera pamadina.

Mitundu yotsatsa mwanzeru imadalira ma aligorivimu ndi mbiri yakale kuti muwonjezere zotsatira zotembenuka. Ngati mukuchita kampeni yotembenuza kwambiri, Google ikhoza kukulitsa CPC yanu mochuluka 30%. Mbali inayi, ngati mawu anu osakira ndi opikisana kwambiri, mutha kuchepetsa mtengo wanu waukulu wa CPC. Makina opangira mabizinesi anzeru ngati awa amafunikira kuti muziyang'anira zotsatsa zanu nthawi zonse ndikumvetsetsa zomwe zili. Kupeza thandizo laukadaulo kuti mukwaniritse kampeni yanu ya Adwords ndikuyenda mwanzeru, ndi MuteSix imapereka zokambirana zaulere kuti muyambe.

Kuyesa kwa mawu osakira

Mutha kuyesa mawu osakira mu Adwords pouza bungwe lanu kuti ndi mawu ati omwe muyenera kusunga ndikusintha. Mutha kusankha kuyesa mawu osakira ambiri momwe mukufuna mugulu loyesera. Koma kusintha kochulukira komwe mumapanga ku mawu anu osakira, m'pamenenso kudzakhala kovuta kudziwa ngati zili ndi zotsatira zomwe mukufuna. Mukangodziwa kuti ndi mawu ati omwe sakuyenda bwino, mukhoza m'malo mwawo ndi zofunika kwambiri. Mukazindikira kuti ndi mawu ati omwe akupanga kudina kochulukirapo, ndi nthawi yopangira kopi yotsatsa, kukulitsa malonda, ndi masamba otsikira omwe amakonzedwa kuti atembenuke.

Kuti mudziwe kuti ndi mawu ati omwe sakuyenda bwino, yesani kugwiritsa ntchito mitundu yosiyanasiyana ya zotsatsa zofananira m'magulu osiyanasiyana otsatsa. Kuchita izi, mutha kusintha kwambiri kopi yanu yotsatsa. Muyenera kuyang'ana kwambiri magawo okweza komanso magulu otsatsa. Magulu otsatsa okhala ndi voliyumu yotsika akuyenera kuyesa makope osiyanasiyana otsatsa ndi kuphatikiza mawu osakira. Muyeneranso kuyesa magulu otsatsa. Muyenera kuyesa zingapo kuti mupeze kuphatikiza koyenera kwa mawu osakira pakope lanu lazotsatsa.

Zina mwazabwino zoyezetsa mawu achinsinsi a Adwords ndikuti Google tsopano imapereka chida chowunikira mawu, zomwe zimabisika mu mawonekedwe ogwiritsira ntchito. Zimakupatsirani chidziwitso chokwanira cha thanzi la mawu osakira. Mutha kuwona momwe malonda anu amawonekera komanso komwe akuwonekera. Ngati mukufuna kukonza mtundu wa kopi yanu yotsatsa, mutha kusankha kukhathamiritsa mawu onse osakira mu kampeni yanu. Mukapeza omwe akuchita bwino, mukhoza kupita ku sitepe yotsatira.

Zida za mawu osakira zingakuthandizeni kupanga mndandanda wa mawu osakira, ndipo akhoza kusefedwa malinga ndi zovuta. Kwa mabizinesi ang'onoang'ono, muyenera kusankha mawu osakira ovuta, chifukwa nthawi zambiri amakhala ndi mtengo wocheperako, ndipo mudzapeza ndalama zambiri ndi mpikisano wapamwamba kwambiri. Pomaliza, mutha kugwiritsa ntchito chida choyesera kampeni ya AdWords kuti mulembe mawu osakira patsamba lanu ndikuyesa mawu osakira omwe ali othandiza kwambiri..

Kutsata kutembenuka

Kutsata kutembenuka kumatha kukhala kothandiza kwambiri pakuzindikira ROI yamakampeni anu. Kutembenuka ndizochitika zomwe kasitomala amachita akapita patsamba kapena kugula. Kutsata kutembenuka kwa Adwords kumapanga HTML code kuti tsamba lanu lizitsata izi. Chizindikiro chotsatira chiyenera kusinthidwa ndi bizinesi yanu. Mutha kutsata mitundu yosiyanasiyana yotembenuka ndikutsata ROI yosiyana pa kampeni iliyonse. Kutero, tsatirani izi.

Mu gawo loyamba la kutsatira kutembenuka kwa AdWords, lowetsani ID ya Conversion, chizindikiro, ndi mtengo. Ndiye, kusankha “Moto On” gawo kuti lifotokoze tsiku lomwe nambala yotsata kutembenuka iyenera kuchotsedwa. Mwachikhazikitso, code ayenera kuwotcha pamene mlendo kutera pa “Zikomo” tsamba. Muyenera kunena zotsatira zanu 30 patatha masiku mwezi watha kuti muwonetsetse kuti mukutenga kuchuluka kwa zotembenuka ndi ndalama.

Chotsatira ndikupanga chizindikiro chotsatira kutembenuka kwa mtundu uliwonse wa kutembenuka. Ngati kutembenuka kwanu ndikosiyana ndi kutembenuka kulikonse, muyenera kukhazikitsa tsiku la malonda aliwonse kuti zikhale zosavuta kuzifanizitsa. Tiyeni uku, mutha kuwona zotsatsa zomwe zimabweretsa kutembenuka kwambiri komanso zomwe sizili. Ndizothandizanso kudziwa kuti mlendo amawonera kangati tsamba komanso ngati kudina kumeneko ndi zotsatira za malonda.

Kuphatikiza pakutsata kutembenuka, mutha kugwiritsanso ntchito nambala yomweyi kutsata mafoni omwe amapangidwa kudzera muzotsatsa zanu. Kuyimba foni kumatha kutsatiridwa kudzera mu nambala yotumizira ya Google. Kuwonjezera pa nthawi ndi nthawi yoyambira ndi yomaliza ya mafoni, nambala yadera ya woyimbirayo imathanso kutsatiridwa. Zochita zakomweko monga kutsitsa mapulogalamu amalembedwanso ngati zosintha. Izi zitha kugwiritsidwa ntchito kusanthula makampeni anu ndi magulu otsatsa kuti mupange zisankho zabwino kwambiri.

Njira ina yowonera kutembenuka kwa AdWords ndikulowetsa data yanu ya Google Analytics mu Google Ads. Tiyeni uku, mudzatha kufanizitsa zotsatira za makampeni anu a AdWords ndi zotsatira za analytics. Zomwe mumasonkhanitsa ndizothandiza kudziwa ROI yanu ndikuchepetsa mtengo wabizinesi. Ngati mungathe bwinobwino younikira kutembenuka kuchokera magwero onse, mutha kupanga zisankho zabwinoko ndi ndalama zochepa. Momwemo, mutha kugwiritsa ntchito bwino bajeti yanu ndikupindula zambiri kuchokera patsamba lanu.

Ngati ndinu watsopano kugwiritsa ntchito Google Adwords, mwina mukuganiza momwe mungakhazikitsire zotsatsa zanu. Pali zinthu zingapo zofunika kuziganizira, kuphatikiza mtengo pa dinani (Zamgululi) kutsatsa, mawu osakira, Kutsatsa kwapatsamba, ndi retargeting. Nkhaniyi ifotokoza zonsezi, ndi zina. Nkhaniyi ikuthandizaninso kusankha mtundu wa malonda omwe ali abwino pa tsamba lanu. Mosasamala kanthu za zomwe mwakumana nazo ndi PPC, muphunzira zambiri za Adwords m'nkhaniyi.

Mtengo pa dinani (Zamgululi) kutsatsa

Pali zabwino zotsatsa za CPC. Zotsatsa za CPC nthawi zambiri zimachotsedwa pamasamba ndi masamba azotsatira zakusaka pakangofika bajeti. Njira iyi ikhoza kukhala yothandiza kwambiri pakuwonjezera kuchuluka kwa anthu patsamba labizinesi. Zimagwiranso ntchito pakuwonetsetsa kuti ndalama zotsatsira sizikuwonongeka, monga otsatsa amangolipira chifukwa cha kudina kopangidwa ndi omwe angakhale makasitomala. Komanso, otsatsa amatha kukonzanso zotsatsa zawo kuti awonjezere kuchuluka kwa kudina komwe amalandira.

Kuti muwonjezere kampeni yanu ya PPC, yang'anani mtengo pakudina. Mutha kusankha kuchokera pa zotsatsa za CPC mu Google Adwords pogwiritsa ntchito ma metric omwe amapezeka padashboard yanu ya admin. Ad Rank ndi chiwerengero chomwe chimayesa kuchuluka kwa kudina kulikonse kudzawononga ndalama zingati. Zimatengera Ad Rank ndi Quality Score, komanso zotsatira zoyembekezeredwa kuchokera kumitundu ina yotsatsa ndi zowonjezera. Kuwonjezera mtengo pa pitani, pali njira zina zochulukitsira mtengo uliwonse kudina.

CPC itha kugwiritsidwanso ntchito kudziwa kubwerera kwa ndalama. Mawu osakira a CPC amakonda kutulutsa ROI yabwinoko chifukwa ali ndi kutembenuka kwakukulu. Zingathandizenso otsogolera kudziwa ngati akuwononga ndalama zochepa kapena akuwononga. Izi zikapezeka, mutha kuyenga njira yanu yotsatsira CPC. Koma kumbukirani, CPC si chilichonse – ndi chida chokha chothandizira kampeni yanu ya PPC.

CPC ndi muyeso wa zoyesayesa zanu zamalonda pa intaneti. Zimakupatsani mwayi wodziwa ngati mukulipira ndalama zambiri pazotsatsa zanu komanso osapeza phindu lokwanira. Ndi CPC, mutha kusintha malonda anu ndi zomwe muli nazo kuti muwonjezere ROI yanu ndikuyendetsa magalimoto ambiri patsamba lanu. Zimakupatsaninso mwayi wopanga ndalama zambiri ndikudina pang'ono. Kuphatikiza apo, CPC imakulolani kuti muwone momwe kampeni yanu ikuyendera ndikusintha moyenera.

Ngakhale CPC imatengedwa kuti ndiyo njira yabwino kwambiri yotsatsira pa intaneti, ndikofunikira kudziwa kuti si njira yokhayo. CPM (mtengo pa chikwi) ndi CPA (mtengo pakuchitapo kapena kugula) zilinso zothandiza. Mtundu womalizawu ndi wothandiza kwambiri kwa ma brand omwe amayang'ana kwambiri kuzindikirika kwamtundu. Mofananamo, CPA (mtengo pakuchitapo kapena kugula) ndi mtundu wina wotsatsa mu Adwords. Posankha njira yoyenera yolipira, mudzatha kukulitsa bajeti yanu yotsatsa ndikupanga ndalama zambiri.

Mawu osakira

Kuwonjezera mawu osakira ku Adwords ndi njira yosavuta. Tsatirani maphunziro ovomerezeka a Google, chomwe chiri chaposachedwa kwambiri komanso chokwanira, kuti mudziwe momwe mungakhazikitsire mbali yofunikayi. Kutsatsa kwapali-pa-kulitsa kumatha kuchulukirachulukira, kotero mawu osafunikira amathandizira kuwongolera kuchuluka kwa magalimoto anu ndikuchepetsa kuwononga ndalama zotsatsa. Kuti tiyambe, muyenera kupanga mndandanda wamawu osafunikira ndikukhazikitsa nthawi yowunikiranso mawu osakira muakaunti yanu.

Mukangopanga mndandanda wanu, pitani kumakampeni anu ndikuwona kuti ndi mafunso ati omwe adadina. Sankhani omwe simukufuna kuti awonekere pazotsatsa zanu ndikuwonjezera mawu osakira pamafunso amenewo. AdWords idzachotsa funsolo ndikuwonetsa mawu osakira. Kumbukirani, ngakhale, kuti kufunso kwa mawu osakira sikungakhale ndi zambiri kuposa 10 mawu. Choncho, onetsetsani kuti mukuigwiritsa ntchito mosamala.

Muyeneranso kuphatikizira molakwika ndi mitundu yambiri ya mawuwa pamndandanda wanu wamawu osafunikira. Malembo olakwika ali ponseponse pofufuza, kotero ndizothandiza kugwiritsa ntchito mitundu yambiri ya mawu kuti mutsimikizire mndandanda wathunthu. Mukhozanso kusiyanitsa mawu osagwirizana ndi malonda anu. Tiyeni uku, malonda anu sawoneka pamasamba omwe sakugwirizana ndi malonda anu. Ngati mawu anu osafunikira amagwiritsidwa ntchito mochepera, iwo akhoza kukhala ndi zotsatira zosiyana ndi zomwe amachita.

Kupatula kupewa mawu osakira omwe sangasinthe, mawu osakira amathandizanso pakuwongolera zomwe mukufuna kutsata kampeni yanu. Pogwiritsa ntchito mawu ofunikawa, mudzawonetsetsa kuti malonda anu akuwoneka pamasamba oyenerera, zomwe zingachepetse kudina kotayidwa komanso kuwononga ndalama kwa PPC. Pogwiritsa ntchito mawu osakira, mupeza omvera abwino kwambiri pa kampeni yanu yotsatsa ndikuwonjezera ROI. Mukachita bwino, mawu osakira atha kukulitsa kwambiri ROI pazoyeserera zanu zotsatsa.

Ubwino wogwiritsa ntchito mawu osakira ndi ambiri. Sikuti adzakuthandizani kukonza kampeni yanu yotsatsa, koma zidzakulitsa phindu la kampeni yanu. Pamenepo, kugwiritsa ntchito mawu osakira ndi imodzi mwa njira zosavuta zolimbikitsira kampeni yanu ya AdWords. Zida zodzipangira zokha za pulogalamuyo zimasanthula zomwe zafunsidwa ndikuwonetsa mawu osafunikira omwe angachulukitse mwayi woti malonda anu aziwonetsedwa pazotsatira zakusaka.. Mudzapulumutsa ndalama zambiri pogwiritsa ntchito mawu osakira ndikuchita bwino kwambiri ndi kampeni yanu yotsatsa.

Kutsatsa kwapatsamba

Adwords’ Site Targeting imalola otsatsa kuti akwaniritse zomwe akufuna kugwiritsa ntchito tsamba lawo. Zimagwira ntchito pogwiritsa ntchito chida chopezera mawebusayiti okhudzana ndi malonda kapena ntchito zomwe wotsatsa akupereka. Mtengo wotsatsa ndi Site Targeting ndi wotsika kuposa CPC wamba, koma mitengo yotembenuka imasiyana kwambiri. Mtengo wocheperako ndi $1 pachiwonetsero chilichonse, zomwe zikufanana ndi 10C/kudina. Kutembenuka kumasiyana kwambiri kutengera makampani ndi mpikisano.

Retargeting

Retargeting ndi njira yabwino yofikira makasitomala omwe alipo ndikutsimikizira alendo omwe amakayikakayika kuti apatse mtundu wanu mwayi wina. Njirayi imagwiritsa ntchito ma pixel ndi ma cookie kutsata alendo omwe achoka patsamba lanu osachitapo kanthu. Zotsatira zabwino zimapezedwa pogawa omvera anu potengera zaka, jenda, ndi zokonda. Ngati mumagawa omvera anu ndi zaka, jenda, ndi zokonda, mutha kutsata zoyeserera zotsatsanso mosavuta. Koma samalani: kugwiritsa ntchito retargeting posachedwa kumatha kukwiyitsa alendo anu pa intaneti ndikuwononga chithunzi cha mtundu wanu.

Muyeneranso kukumbukira kuti Google ili ndi malamulo okhudza kugwiritsa ntchito deta yanu pobwezanso. Nthawi zambiri, ndikoletsedwa kusonkhanitsa kapena kugwiritsa ntchito zambiri zanu monga manambala a kirediti kadi kapena ma adilesi a imelo. Malonda obwereza omwe Google amapereka amatengera njira ziwiri zosiyana. Njira ina imagwiritsa ntchito cookie ndipo ina imagwiritsa ntchito mndandanda wa ma adilesi a imelo. Njira yotsirizayi ndi yabwino kwa makampani omwe amapereka mayesero aulere ndipo amafuna kuwatsimikizira kuti apititse patsogolo ku mtundu wolipidwa.

Mukamagwiritsa ntchito retargeting ndi Adwords, ndikofunikira kukumbukira kuti ogula amatha kuchita nawo malonda omwe ali oyenera kwa iwo. Izi zikutanthauza kuti anthu omwe amayendera tsamba lazogulitsa amatha kugula kuposa alendo omwe amafika patsamba lanu. Choncho, m'pofunika kupanga wokometsedwa pambuyo kuwonekera pofikira tsamba lokhala ndi kutembenuka-centric zinthu. Mutha kupeza kalozera wokwanira pankhaniyi pano.

Kubwereranso ndi makampeni a Adwords ndi njira imodzi yofikira alendo otayika. Njirayi imalola otsatsa kuti awonetse zotsatsa kwa alendo omwe ali patsamba lawo kapena mapulogalamu am'manja. Kugwiritsa ntchito Google Ads, mutha kufikiranso ogwiritsa ntchito mafoni a m'manja. Kaya mukutsatsa tsamba la e-commerce kapena sitolo yapaintaneti, retargeting ikhoza kukhala njira yothandiza kwambiri yolumikizirana ndi makasitomala osiyidwa.

Kubwereranso ndi makampeni a Adwords ali ndi zolinga zazikulu ziwiri: kusunga ndi kusintha makasitomala omwe alipo komanso kuonjezera malonda. Yoyamba ndikumanga otsatira pamasamba ochezera. Facebook ndi Twitter onse ndi nsanja zothandiza kupeza otsatira. Twitter, Mwachitsanzo, ali ndi zambiri kuposa 75% ogwiritsa ntchito mafoni. Chifukwa chake, malonda anu a Twitter ayeneranso kukhala ochezeka ndi mafoni. Omvera anu asintha kwambiri ngati awona malonda anu pazida zawo zam'manja.

Pali njira zingapo zopangira akaunti yanu ya Adwords. M'nkhaniyi, tikambirana mitu ya Keyword, Kulunjika, Kutsatsa, ndi Kutsata Kutembenuka. Iliyonse ili ndi zabwino zake ndi zovuta zake. Koma njira iliyonse yomwe mwasankha, chinsinsi ndi kukhazikitsa zolinga zanu ndi kupeza zambiri mu akaunti yanu. Ndiye, tsatirani izi kuti musinthe ROI yanu. Ndiye, mudzakhala ndi kampeni yopambana. Zomwe zili pansipa ndizofunika kwambiri kuti muwongolere akaunti yanu.

Mitu ya mawu osakira

Zolembedwa pansi pa 'Mawu Ofunika’ mwina, ndi 'Keyword Mitu’ mawonekedwe a nsanja yotsatsa ya Google amalola otsatsa kusintha mawu osakira omwe amagwiritsa ntchito pazotsatsa zawo. Mitu ya mawu osakira ndi gawo lofunikira potsata zotsatsa zanu. Anthu amatha kudina zotsatsa zomwe zili ndi mawu osakira omwe amafufuza. Kugwiritsa ntchito mitu ya mawu osakira pa kampeni yanu yotsatsa kumakupatsani lingaliro labwino la omwe mukufuna omvera anu.

Ngati kungatheke, gwiritsani ntchito gulu lamutu kuti mugawane mawu osakira ndi mtundu, cholinga, kapena kufuna. Tiyeni uku, mutha kuyankhula molunjika ku funso la wofufuza ndikuwalimbikitsa kuti adina. Kumbukirani kuyesa malonda anu, chifukwa malonda omwe ali ndi CTR yapamwamba kwambiri sakutanthauza kuti ndiwothandiza kwambiri. Magulu amutu adzakuthandizani kudziwa zotsatsa zabwino kwambiri kutengera zomwe wofufuzayo akufuna ndi zomwe akufuna.

Mukamagwiritsa ntchito Smart kampeni, musagwiritse ntchito mawu osakira, ndipo pewani kusakaniza mitu ya mawu osakira. Google ndiyodziwika bwino pakutulutsa makampeni a Smart mwachangu. Ndikofunikira kugwiritsa ntchito osachepera 7-10 mitu ya mawu osakira mu kampeni yanu. Mawu awa akugwirizana ndi mtundu wakusaka komwe anthu angapange, zomwe zimatsimikizira ngati akuwona malonda anu kapena ayi. Ngati anthu akufunafuna ntchito yanu, amatha kugwiritsa ntchito mutu wamutu wokhudzana ndi izo.

Mawu osakira amaletsa zosaka zosafunikira. Kuyika mawu osakira kumapangitsa kuti malonda anu asawonetsedwe kwa anthu omwe akufunafuna china chake chosagwirizana ndi bizinesi yanu.. Komabe, muyenera kukumbukira kuti mutu wa mawu osakira sudzatsekereza kusaka konse, koma okhawo ofunikira. Izi zidzatsimikizira kuti simukulipira magalimoto osayenera. Mwachitsanzo, ngati muli ndi kampeni yokhala ndi mutu wa mawu osakira, idzawonetsa zotsatsa kwa anthu omwe amafufuza china chake chomwe chilibe tanthauzo.

Kulunjika

Ubwino wolunjika pamakampeni a Adwords ndi malo ndi ndalama zalembedwa bwino. Zotsatsa zamtunduwu zimatsata ogwiritsa ntchito kutengera komwe ali komanso zip code. Google AdWords ili ndi magulu osiyanasiyana a anthu komanso kuchuluka kwa ndalama zomwe mungasankhe. Kutsata kwamtunduwu kuli ndi magwiridwe antchito ochepa pagulu limodzi lotsatsa, ndi kuphatikiza njira kungachepetse mphamvu ya kampeni yanu. Komabe, ndikofunikira kuyesera ngati ntchito ya kampeni yanu imadalira kulunjika kolondola.

Njira yodziwika kwambiri yowunikira ndikugwiritsa ntchito zomwe zili patsamba. Posanthula zomwe zili patsamba, mutha kusankha kuti ndi zotsatsa ziti zomwe zimagwirizana kwambiri ndi zomwe zili patsambali. Mwachitsanzo, tsamba lomwe lili ndi maphikidwe amatha kuwonetsa zotsatsa za mbale, pomwe bwalo lothamanga limakhala ndi zotsatsa za nsapato zothamanga. Kulunjika kwamtunduwu kuli ngati mtundu wa digito wa zotsatsa zamagazini za niche zomwe zimaganiza kuti owerenga omwe akufuna kuthamanga nawonso azikhala ndi chidwi ndi zomwe amatsatsa..

Njira ina yolondolera kampeni ya Adwords ndikugwiritsa ntchito mawu akuti match keyword type. Kutsata kwamtunduwu kumayambitsa zotsatsa zophatikiza mawu osakira, kuphatikizirapo mawu ofananirako kapena kusiyanasiyana kwapafupi. Mawu osakira machesi nthawi zambiri amakhala othandiza kwambiri kutsatsa malonda kapena ntchito inayake. Zomwezo zitha kunenedwa ndi mawu osakira. Mukamagwiritsa ntchito mawu osakira, muyenera kuwonjezera ma quotation marks kuzungulira mawu anu osakira kuti mutengere anthu ambiri omwe mukufuna. Mwachitsanzo, ngati mukufuna kulunjika ma air conditioners ku Los Angeles, muyenera kugwiritsa ntchito mtundu wa mawu osakira.

Mutha kuyang'ananso zotsatsa zanu potengera malo komanso kuchuluka kwa ndalama. Mutha kusankha kuchokera pamagawo asanu ndi limodzi omwe mumapeza komanso malo osiyanasiyana. Pogwiritsa ntchito zidazi, mutha kuyang'ana zotsatsa zanu ndi zotsatsa zanu kumalo enieni omwe mukufuna makasitomala. Komanso, mutha kusankhanso kulunjika anthu omwe ali kutali ndi bizinesi yanu. Ngakhale mungakhale mulibe deta yosungira izi, zida izi zitha kukupatsirani zambiri zamtengo wapatali za omvera anu.

Kutsatsa

Njira ziwiri zodziwika bwino zogulitsira pa Adwords ndi mtengo pakudina kulikonse (Zamgululi) ndi mtengo pa mawonedwe chikwi (CPM). Kusankha njira imodzi kuposa inzake zimadalira zolinga zanu. Kutsatsa kwa CPC ndikwabwino kwambiri pamsika wanthawi zonse pomwe omvera anu ndi achindunji ndipo mukufuna kuti zotsatsa zanu ziwonekere kwa anthu ambiri momwe mungathere.. Mbali inayi, Kutsatsa kwa CPM ndikoyenera kuwonetsa zotsatsa pamanetiweki. Zotsatsa zanu ziziwoneka pafupipafupi pamawebusayiti ogwirizana omwe amawonetsanso zotsatsa za AdSense.

Njira yoyamba ikuphatikiza kupanga mabizinesi anu kukhala osiyana “magulu a malonda.” Mwachitsanzo, mukhoza kupanga gulu 10 ku 50 mawu ogwirizana ndikuwunika gulu lirilonse padera. Google idzagwiritsa ntchito ndalama imodzi yokha pagulu lililonse. Kugawika kwanzeru kwa mawu anu kudzakuthandizani kuyang'anira kampeni yanu yonse. Kuphatikiza pa kuyitanitsa pamanja, njira zodzipangira zokha ziliponso. Makinawa amatha kusintha ma bid potengera momwe adachitira kale. Komabe, sangawerenge zomwe zachitika posachedwa.

Kugwiritsa ntchito chida chofufuzira mawu osakira ndi njira yabwino kwambiri yopezera akatswiri otsika mtengo komanso ma niches. Kuphatikiza pa Google Ads’ chida chofufuzira mawu achinsinsi, SEMrush ikhoza kukuthandizani kupeza mawu osakira omwe ali okhudzana ndi bizinesi yanu. Ndi chida ichi, mutha kupeza mawu osakira omwe akupikisana nawo ndikuwona momwe mpikisano wawo akugwirira ntchito. Ndi chida choyitanitsa mawu osakira, mutha kuchepetsa kafukufuku wanu ndi gulu la zotsatsa, kampeni, ndi mawu ofunika.

Njira ina yopangira malonda pa Adwords ndi CPC. Njira iyi imafuna kutsata kutembenuka ndikukupatsani mtengo weniweni pakugulitsa kulikonse. Njirayi ndi yabwino kwa ogwiritsa ntchito apamwamba a Google Adwords chifukwa imakulolani kuti muyang'ane ROI. Ndi njira iyi, mutha kusintha kutsatsa kwanu kutengera momwe malonda anu amagwirira ntchito komanso bajeti yanu. Mutha kugwiritsanso ntchito mtengo pakudina kulikonse ngati maziko a CPC. Koma muyenera kudziwa momwe mungawerengere ROI ndikusankha njira yabwino yokwaniritsira izi.

Ngati mukuyang'ana makasitomala am'deralo, mungafune kusankha SEO kwanuko m'malo motsatsa dziko. Adwords imathandiza kuti bizinesi yanu ifike kwa anthu mabiliyoni ambiri ogwiritsa ntchito intaneti. Adwords imathandiza kutsata khalidwe la omvera anu ndikuthandizani kumvetsetsa mtundu wa makasitomala omwe akufunafuna malonda anu. Mutha kusinthanso mtundu wanu wa Adwords potsata zomwe ogwiritsa ntchito azichita kuti muchepetse mtengo wanu pakadina. Choncho, musaiwale kukhathamiritsa zotsatsa zanu ndi SEO kwanuko ndikuwongolera ROI yanu!

Kutsata kutembenuka

Mukangoyika kachidindo kakutsata kwa AdWords patsamba lanu, mutha kuzigwiritsa ntchito kuti muwone zotsatsa zomwe zikusintha bwino kwambiri. N'zotheka kuona kutembenuka deta pa misinkhu angapo, monga kampeni, gulu la malonda, ndipo ngakhale keyword. Zambiri zotsata kutembenuka zimathanso kuwongolera kope lanu lamtsogolo. Komanso, kutengera deta iyi, mutha kukhazikitsa mtengo wapamwamba wamawu anu osakira. Umu ndi momwe.

Choyamba, muyenera kusankha ngati mukufuna kutsatira kutembenuka kwapadera kapena pafupifupi. Ngakhale kutsatira kutembenuka kwa AdWords kumakupatsani mwayi wotsata zosinthika zomwe zimachitika gawo limodzi, Google Analytics imatsata zosintha zingapo kuchokera kwa wogwiritsa yemweyo. Komabe, masamba ena akufuna kuwerengera kutembenuka kulikonse padera. Ngati ndi choncho kwa inu, onetsetsani kuti mwakhazikitsa kutsatira kutembenuka moyenera. Kachiwiri, ngati mukufuna kudziwa ngati zosintha zomwe mukuwona ndizolondola, yerekezerani ndi malonda ovuta.

Mutakhazikitsa kutsatira kutembenuka kwa AdWords patsamba lanu, mutha kuyikanso mawu apadziko lonse lapansi patsamba lanu lotsimikizira. Izi zitha kuyikidwa patsamba lanu lonse, kuphatikiza omwe ali pa pulogalamu yam'manja. Tiyeni uku, mutha kuwona ndendende zomwe makasitomala anu amadina kuti afike patsamba lanu. Kenako mutha kusankha kugwiritsa ntchito detayi pakugulitsanso kapena ayi.

Ngati mukufuna kusanthula magwiridwe antchito a kampeni yanu yotsatsa, mutha kukhazikitsa kutsatira kutembenuka pa Google Adwords. Google imapereka njira zitatu zosavuta zowonera mafoni. Choyamba, muyenera kupanga kutembenuka kwatsopano ndikusankha mafoni. Ena, muyenera kuyika nambala yanu yafoni pazotsatsa zanu. Mukachita izi, mukhoza kusankha mtundu wa kutembenuka mukufuna kutsatira. Mutha kusankhanso kuchuluka kwa zosinthika zomwe zidachitika pa pixel yomwe mwapatsidwa.

Mukangoyika kutsatira kutembenuka patsamba lanu, mutha kuwona kuti ndi anthu angati adadina pazotsatsa zanu. Mukhozanso kutsata mafoni kuchokera ku malonda anu, ngakhale safunikira code yotembenuka. Mutha kulumikizana ndi app store, akaunti ya firebase, kapena sitolo ina iliyonse yachitatu. Kuyimba foni ndikofunikira pabizinesi yanu. Mutha kuwona yemwe akukuyimbirani malonda anu, chifukwa chake muyenera kutsatira mafoni.

Ngati mukufuna kupanga ndalama zambiri pa intaneti ndi Google Adwords, pali zinthu zina zofunika kuzidziwa. Izi ndi zofufuza za Keyword, Zotsatsa zamagulu, Mtengo pa dinani, ndi Competitor intelligence. M'nkhaniyi, Ndifotokoza chilichonse mwa izi mwachidule. Kaya ndinu watsopano ku AdWords kapena mwakhala mukuigwiritsa ntchito kwa zaka zambiri, pali zinthu zina zomwe muyenera kudziwa kuti muyambe.

Kafukufuku wa mawu ofunika

Mwinamwake mudamvapo za zida zachinsinsi kale, koma ndi chiyani kwenikweni? Mwachidule, iwo ndi gulu la zida zopezera mawu osakira atsopano ndikusankha omwe angagulitsidwe. Zida za mawu osakira ndi gawo lofunikira pakutsatsa kwa AdWords, momwe amakulolani kuti muyese kusaka kwanu ndikuzindikira mawu osakira atsopano. Mosasamala kanthu za chida chomwe mumagwiritsa ntchito, Chinsinsi cha malonda opambana a AdWords ndikuwonetsetsa kuti mukubwereranso ntchitozi pafupipafupi.

Gawo loyamba pakufufuza kwa mawu osakira ndikumvetsetsa niche yanu ndi mafunso omwe anthu amafunsa. Ndikofunikira kukopa chidwi cha omvera anu pozindikira zosowa zawo. Mwamwayi, pali chida chothandizira kuchita zomwezo: Okonzekera Google Keyword. Chida ichi chimakupatsani mwayi wosakatula mazana a mawu osakira ndikupeza omwe ali ndi kuchuluka kwakusaka. Mukangochepetsa mndandanda wa mawu osakira, mutha kuyamba kupanga zolemba zatsopano mozungulira iwo.

Gawo lotsatira pakufufuza kwa mawu osakira ndi mpikisano. Mudzafuna kusankha mawu osakira omwe sali opikisana kwambiri, koma sizinali zachibadwa kwambiri. Niche yanu iyenera kukhala ndi anthu omwe akufunafuna mawu enaake. Onetsetsani kuti mufananize malo omwe akupikisana nawo ndi zomwe ali nazo kuti mudziwe zomwe zikuyenda bwino. Ndikofunika kukumbukira kuti omvera anu akufunafuna malonda kapena ntchito yanu. Mawu osakira omwe adziwika kale pamalo amodzi amakhala ndi kuchuluka kwakusaka ngati kuli kogwirizana ndi bizinesi yanu.

Mukangochepetsa mndandanda wa mawu osakira, mutha kuyang'ana zomwe zili zogwirizana kwambiri ndi niche yanu. Ndikofunikira kusankha mawu osakira ochepa ndi mawu omwe ali opindulitsa kwambiri pazogulitsa kapena ntchito yanu. Kumbukirani, mumangofunika atatu kapena asanu kuti mukhale ndi kampeni yopambana. M'malo mwake mawu osakira ndi achindunji, m'pamenenso mwayi wanu wopambana ndi wopindulitsa. Ndikofunika kumvetsetsa kuti ndi mawu ati omwe amafufuzidwa kwambiri ndi ogula komanso omwe sali.

Gawo lotsatira pakufufuza kwa mawu osakira ndikupanga zomwe zili pafupi ndi mawu osakira omwe mwasankha. Kugwiritsa ntchito mawu ofunikira amchira wautali kudzakulitsa kuchuluka kwa magalimoto oyenerera komanso kutembenuka mtima. Pamene mukuchita izi, yesani mitundu yosiyanasiyana yazinthu. Mutha kugwiritsa ntchito mawu achinsinsi omwewo m'nkhani zosiyanasiyana kapena patsamba lofikira. Tiyeni uku, mutha kupeza kuphatikiza mawu osakira ndi zomwe zili bwino kwambiri pabizinesi yanu. Omvera anu omwe mukufuna azitha kukupezani kudzera muzinthu zomwe zimakusangalatsani pakufufuzaku.

Zotsatsa zamagulu

Ngati mwakonzeka kuyamba kupanga zotsatsa zomwe mukufuna patsamba lanu, lingalirani zokhazikitsa magulu otsatsa. Magulu otsatsa ndi magulu a mawu osakira, ad text, ndi masamba otsikira omwe ali achindunji kwa niche yanu ndi omvera. Google imasamala kwambiri zamagulu otsatsa posankha komwe mungayike zotsatsa zanu. Mukhozanso kusankha zinenero zosiyanasiyana, zomwe zikutanthauza kuti mutha kutsata makasitomala omwe angakhalepo padziko lonse lapansi.

Ngakhale kuyang'ana sikungachepetse cholinga cha kampeni yanu, mutha kuyesa njira zosiyanasiyana m'magulu otsatsa. Mwachitsanzo, ngati muli ndi sitolo yanjinga, mutha kusankha kusankha jenda ndi gulu la anthu ogwirizana “okonda kupalasa njinga” kwa gulu lanu lamalonda. Mungafunenso kuyesa ngati omvera anu ali ndi chidwi ndi zovala zogwira ntchito, ndipo ngati iwo ali, mutha kuwachotsa kugulu lazotsatsa.

Kuphatikiza pa zotsatsa zamagulu, mutha kusinthanso zotsatsa zanu ndi malo. Mutha kuitanitsa mndandanda wa geo kuchokera ku Search ngati tchanelo. Kuti musinthe mawu osakira angapo pakampeni imodzi, mutha kugwiritsa ntchito njira yosinthira zambiri. Ngati mulibe bajeti ya tsiku ndi tsiku, mutha kusinthanso mawu osakira angapo nthawi imodzi. Ingokumbukirani kuti mawonekedwewa amapezeka pamakampeni opanda bajeti yatsiku ndi tsiku.

Njira yabwino yoyesera kukopera zotsatsa ndikuyamba ndi zosintha zazikulu. Osayamba ndikuyesa mawu amodzi okha pagulu lazotsatsa. Muyenera kuyesa zosachepera zitatu kapena zinayi zosiyana zokopera zotsatsa kuti mudziwe zomwe zimagwirira ntchito bwino kwa omvera anu. Izi zidzakupulumutsirani nthawi ndi ndalama m'kupita kwanthawi. Zikuthandizaninso kudziwa USP yothandiza kwambiri ndikuyitanitsa kuchitapo kanthu. Ichi ndi gawo lofunikira la njira ya PPC.

Popanga magulu otsatsa, kumbukirani kuti mawu osakira mkati mwa gulu lazotsatsa amatha kukhala ndi tanthauzo lofanana. Kusankhidwa kwa mawu osakira mkati mwa gulu lazotsatsa kumatsimikizira ngati malonda akuwonetsedwa kapena ayi. Mwamwayi, Google AdWords imagwiritsa ntchito zokonda zikafika posankha mawu osakira oti mugulitse. Kukuthandizani kukonza magulu anu otsatsa, nachi chikalata chochokera ku Google chomwe chimafotokoza momwe mungagwiritsire ntchito mawu osakira ofanana komanso ophatikizika muakaunti ya Google Ad. Mosasamala momwe zimawonekera, mawu amodzi okha omwe angayambitse malonda kuchokera ku akaunti yanu.

Mtengo pa dinani

Kaya ndinu watsopano kapena wakale wakale, mudzafuna kudziwa zomwe mungayembekezere kuchokera ku Mtengo pa Dinani pa Adwords. Mudzapeza kuti mtengo ukhoza kukhala paliponse $1 ku $4 kutengera makampani, ndipo pafupifupi mtengo pa pitani ali ambiri pakati $1 ndi $2. Ngakhale izi zitha kuwoneka ngati kuchuluka kwakukulu, Ndizofunikira kudziwa kuti CPC yapamwamba sikutanthauza ROI yotsika. Nkhani yabwino ndiyakuti pali njira zowonjezera CPC yanu ndikusunga ndalama.

Kuti mudziwe zambiri za kuchuluka kulikonse komwe kumawononga, tikhoza kufananiza mitengo ya CPC kuchokera kumayiko osiyanasiyana. Mwachitsanzo, ku United States, Mitengo ya CPC ya Zotsatsa za Facebook ili pafupi $1.1 paliponse, pomwe iwo aku Japan ndi Canada amalipira mpaka $1.6 paliponse. Ku Indonesia, Brazil, ndi Spain, CPC ya Facebook Ads ndi $0.19 paliponse. Mitengoyi ndi yotsika poyerekeza ndi ya dziko lonse.

Kampeni yotsatsa yopambana idzawonetsetsa kuti ROI yayikulu pandalama zochepa zomwe zimagwiritsidwa ntchito. Kutsatsa kochepa sikungasinthe, ndipo kugulitsa kwakukulu sikungayendetse malonda. Mtengo wongodina kamodzi pa kampeni ukhoza kusiyana tsiku ndi tsiku, kutengera mpikisano wa mawu osakira. Nthawi zambiri, otsatsa amangolipira zokwanira kuti adutse malire a Ad Rank ndikumenya Ad Rank ya omwe akupikisana nawo pansipa..

Mutha kukonza ROI yamayendedwe anu otsatsa, kuphatikiza Mtengo pakudina kwa Adwords. Ikani ndalama munjira zotsatsa ngati imelo, malo ochezera, ndikutsatsanso malonda. Kugwira ntchito ndi Customer Acquisition Cost (Mtengo CAC) imakuthandizani kukonza bajeti yanu, sinthani bizinesi yanu, ndikuwonjezera ROI yanu. Izi ndi njira zitatu zodziwika bwino zosinthira Mtengo pakudina kwa Adwords. Njira yabwino yoyambira ndikugwiritsira ntchito zidazi ndikuwona zomwe angakuchitireni.

Njira yabwino yochepetsera mtengo wanu pakudina kwa Adwords ndikuwonetsetsa kuti chiwongola dzanja chanu ndichokwera mokwanira kuti mupikisane ndi omwe amatsatsa malonda kwambiri.. Mutha kuyitanitsa kuwirikiza mtengo wa wotsatsa wina, koma muyenera kukumbukira kuti Google imatcha kuchuluka kwa ndalama zomwe mumalipira ngati mtengo weniweni pakudina. Ndikofunikiranso kukumbukira kuti pali zinthu zambiri zomwe zingakhudze mtengo wakudina pazotsatsa zanu, kuphatikiza kuchuluka kwatsamba lanu.

Competitor nzeru

Pamene mukuyesera kupanga kampeni yotsatsa yopambana, nzeru zampikisano ndizofunikira. Izi ndizofunikira mukafuna kudziwa komwe omwe akupikisana nawo ali, ndi zomwe akuchita. Chida champikisano chanzeru monga Ahrefs chingakupatseni zambiri za omwe akupikisana nawo’ organic traffic, magwiridwe antchito, ndi zina. Ahrefs ndi gawo la gulu lanzeru la SEO, ndikukuthandizani kuzindikira omwe akupikisana nawo’ mawu osakira.

Imodzi mwa njira zabwino zopikisana zanzeru ndikumvetsetsa ma metric a omwe akupikisana nawo. Chifukwa deta imasiyanasiyana bizinesi ndi bizinesi, ndikofunikira kugwiritsa ntchito ma KPI anu posanthula omwe akupikisana nawo. Poyerekeza opikisana nawo’ kuyenda kwa magalimoto, mukhoza kuzindikira malo omwe munali nawo mwayi omwe mwina munaphonya mwanjira ina. Nawa maupangiri anzeru zampikisano za Adwords:

Yang'anani omwe akukupikisana nawo’ masamba otsikira. Mutha kupeza malingaliro abwino pophunzira omwe akupikisana nawo’ masamba otsikira. Phindu lina lanzeru zampikisano ndikukhala pamwamba pazopereka zatsopano ndi njira zochokera kwa omwe akupikisana nawo. Mutha kulembetsanso zidziwitso za omwe akupikisana nawo kuti mukhale pamwamba pazomwe omwe akupikisana nawo akuchita. Mutha kuyang'ananso zomwe mukupikisana nazo pamasamba ochezera kuti muwone momwe zikufananirana ndi zanu. Mutha kupeza chinthu kapena ntchito yomwe ingakope chidwi cha anthu omwe mukuwafuna.

Kumvetsetsani omwe akupikisana nawo’ mfundo zowawa. Mwa kusanthula omwe akupikisana nawo’ zopereka, mutha kudziwa zomwe zimakusangalatsani kwambiri kwa omvera anu. Mutha kudziwanso mapulani awo amitengo ndi ntchito. Zida zanzeru zopikisana zimatsata zidziwitso zatsatanetsatane zamalonda. Ndiye, mukhoza kusankha momwe mungayankhire ku izi. Chida champikisano chanzeru chidzakuwuzani ngati omwe akupikisana nawo agwiritsa ntchito njira yofananira kapena ayi. Izi zitha kukuthandizani kuti mukhale ndi malire pa omwe akupikisana nawo ndikukulitsa ndalama zanu.

Mwinamwake mudamvapo kale za mawu osakira ndi zotsatsa, koma mwina simukudziwa momwe mungapangire akaunti yanu moyenera kuti muwonjezere mphamvu zamadola anu otsatsa. M'munsimu muli malangizo amomwe mungapangire akaunti yanu. Mukakhala ndi lingaliro la momwe mungapangire akaunti yanu, mukhoza kuyamba lero. Mutha kuwonanso kalozera wathu watsatanetsatane wamomwe mungasankhire mawu osakira oyenera. Kusankha mawu osakira ndikofunikira kuti muwonjezere kutembenuka kwanu ndi malonda.

Mawu osakira

Posankha mawu osakira a Adwords, kumbukirani kuti si mawu onse omwe amapangidwa mofanana. Pamene ena amaoneka zomveka poyamba, iwo angakhale osagwira ntchito kwenikweni. Mwachitsanzo, ngati wina akuyimira “wifi password” ku Google, mwina sakuyang'ana mawu achinsinsi a WiFi yawo yakunyumba. Kapenanso, atha kufunafuna password ya wifi ya anzawo. Kutsatsa pamawu ngati mawu achinsinsi a wifi sikungakhale kothandiza kwa inu, chifukwa anthu sangafune kufunafuna chidziwitso chamtunduwu.

Ndikofunikira kudziwa kuti mawu osakira amasintha pakapita nthawi, chifukwa chake muyenera kutsatira zomwe zachitika posachedwa pakutsata mawu osakira. Kuwonjezera pa ad copy, kulunjika kwa mawu ofunikira kumafunika kusinthidwa pafupipafupi, monga misika yomwe mukufuna komanso momwe omvera amasinthira. Mwachitsanzo, otsatsa akugwiritsa ntchito chilankhulo chachilengedwe pazotsatsa zawo, ndipo mitengo ikusintha nthawi zonse. Kuti mukhalebe opikisana komanso oyenera, muyenera kugwiritsa ntchito mawu osakira aposachedwa omwe angayendetse anthu ambiri patsamba lanu.

Njira yofunika kwambiri yopewera kuwononga ndalama pamagalimoto otsika kwambiri ndikupanga mindandanda yamawu osafunikira. Izi zikuthandizani kuti musawononge ndalama pazinthu zosafunikira, ndi kuonjezera kudina-kudutsa. Ngakhale kupeza mawu osakira ndikosavuta, kugwiritsa ntchito zoipa kungakhale kovuta. Kugwiritsa ntchito bwino mawu osakira, muyenera kumvetsetsa kuti mawu osakira ndi chiyani komanso momwe mungawazindikire. Pali njira zambiri zopezera mawu osasintha kwambiri ndikuwonetsetsa kuti akugwirizana ndi tsamba lanu.

Kutengera momwe tsamba lanu lilili, mungafunike kusankha mawu osakira amodzi pakufufuza. Kuti mupindule kwambiri ndi mawu osakira a Adwords, sankhani zomwe zili zazikulu ndipo zimatha kukopa omvera ambiri. Kumbukirani kuti mukufuna kukhala pamwamba pa malingaliro a omvera anu, ndipo osati izo zokha. Muyenera kudziwa zomwe anthu akufuna musanasankhe njira yabwino yamawu. Ndiko kumene kufufuza kwa mawu ofunika kumabwera.

Mutha kupeza mawu osakira atsopano pogwiritsa ntchito chida cha mawu osakira a Google kapena kudzera mu lipoti lafunso lofufuzira la webmaster lomwe limalumikizidwa ndi akaunti yanu ya Adwords.. Mwanjira ina iliyonse, onetsetsani kuti mawu anu osakira ndi ogwirizana ndi zomwe zili patsamba lanu. Ngati mukuyang'ana zosaka zambiri, muyenera kugwiritsa ntchito mawu osakira mawu ndikufananiza mawuwo ndi zomwe zili patsamba lanu. Mwachitsanzo, tsamba logulitsa nsapato lingalondolere alendo omwe akufuna kudziwa zambiri “bwanji” – zonse ziwiri zalunjika kwambiri.

Kutsatsa

Mu Adwords, mutha kuyitanitsa magalimoto anu m'njira zingapo. Njira yodziwika kwambiri ndi mtengo-pa-click, komwe mumalipira kokha pakudina kulikonse komwe malonda anu amalandira. Komabe, mutha kugwiritsanso ntchito kuyitanitsa mtengo pa mille, zomwe zimawononga ndalama zochepa koma zimakulolani kuti muthe kulipira masauzande ambiri pazotsatsa zanu. Nawa maupangiri ena otsatsa pa Adwords:

Mutha kufufuza makampeni am'mbuyomu a AdWords ndi mawu osakira kuti muwone zomwe zili zothandiza kwambiri. Mutha kugwiritsanso ntchito zidziwitso za omwe akupikisana nawo kuti mudziwe bwino mawu osakira ndi zotsatsa zomwe mungagulitse. Deta zonsezi ndizofunikira pamene mukusonkhanitsa mabidi. Adzakuthandizani kudziwa kuchuluka kwa ntchito zomwe muyenera kuchita. Komabe, ndi bwino kufunafuna thandizo la akatswiri kuyambira pachiyambi. Bungwe labwino litha kukutsogolerani panjira yonseyi, kuyambira kukhazikitsa bajeti mpaka kusintha bajeti ya tsiku ndi tsiku.

Choyamba, kumvetsetsa msika womwe mukufuna. Kodi omvera anu akufuna kuwerenga chiyani? Akusowa chiyani? Funsani anthu omwe amadziwa msika wanu ndikugwiritsa ntchito chilankhulo chawo kupanga malonda anu kuti agwirizane ndi zosowa zawo. Kuphatikiza pa kudziwa msika womwe mukufuna, ganizirani zinthu zina monga mpikisano, bajeti, ndi msika wandalama. Pochita izi, mutha kudziwa kuchuluka kwa zotsatsa zanu. Ngati muli ndi bajeti yochepa, ndi bwino kuyang'ana mayiko otsika mtengo, popeza maikowa nthawi zambiri amatha kuyankha bwino pazotsatsa zanu kuposa omwe amawononga ndalama zambiri.

Mukakhala ndi njira yoyenera, mutha kugwiritsa ntchito Adwords kuti muwonjezere kuwonekera kwa bizinesi yanu. Mukhozanso kulunjika makasitomala am'deralo, zomwe zikutanthauza kuti mutha kutsata machitidwe a ogwiritsa ntchito ndikuwongolera kuchuluka kwabizinesi yanu. Kuwonjezera pa kuchuluka kwa magalimoto, mutha kutsitsa mtengo wanu pakudina kulikonse pokweza zotsatsa zanu. Ngati muli ndi omvera amdera lanu, kuyang'ana pa SEO kudzakuthandizani kupewa misampha iliyonse.

Zotsatira zabwino

Pali zinthu zitatu zazikulu zomwe zimakhudza kuchuluka kwanu pa Adwords. Iwo ndi ad position, mtengo, ndi kupambana kwa kampeni. Pano pali chitsanzo cha momwe aliyense amakhudzira mnzake. Mu chitsanzo pansipa, ngati mitundu iwiri ili ndi zotsatsa zofanana, mphambu yapamwamba yomwe munthu amapeza idzawonetsedwa pamalo ake #1. Ngati mtundu wina walembedwa m'malo #2, zidzawononga ndalama zambiri kuti mupeze malo apamwamba. Kuti muwonjezere Score Yanu Yabwino, muyenera kuwonetsetsa kuti malonda anu akukwaniritsa izi.

Chinthu choyamba choyenera kuganizira poyesa kukonza Quality Score yanu ndi tsamba lanu lofikira. Ngati mugwiritsa ntchito mawu osakira ngati zolembera zabuluu, muyenera kupanga tsamba lomwe lili ndi mawu osakirawo. Ndiye, tsamba lanu lofikira liyenera kukhala ndi mawu “zolembera za buluu.” Gulu lazotsatsa liphatikiza ulalo watsamba lofikira lomwe lili ndi mawu osakira omwe. Tsamba lofikira liyenera kukhala malo abwino kwambiri kuti mudziwe zambiri za zolembera zabuluu.

Chinthu chachiwiri ndi kutsatsa kwanu kwa CPC. Zotsatira zanu zabwino zikuthandizani kudziwa kuti ndi zotsatsa ziti zomwe zimadindidwa. Zotsatira Zapamwamba Zikutanthauza kuti zotsatsa zanu zizindikirika ndi osaka. Ndiwonso chomwe chimatsimikizira kuchuluka kwa zotsatsa zanu pamsika ndipo zitha kukuthandizani kuti muzitha kutsatsa omwe ali ndi ndalama zambiri kuposa nthawi.. Mutha kuwonjezera Score Yanu Yabwino popanga zotsatsa zanu kuti zigwirizane ndi zomwe akufuna.

Chinthu chachitatu mu Adwords Quality Score ndi CTR yanu. Izi zikuthandizani kuti muyese kufunikira kwa zotsatsa zanu kwa omvera anu. Zimathandizanso kudziwa CPC ya malonda anu. Ma CTR apamwamba amatanthauza ROI yapamwamba. Pomaliza pake, tsamba lanu lofikira liyenera kukhala logwirizana ndi mawu osakira omwe ali muzotsatsa zanu. Ngati tsamba lanu lofikira silikugwirizana ndi omvera anu, malonda anu adzalandira CPC yotsika.

Chomaliza chomwe chimakhudza Quality Score yanu ndi mawu anu osakira ndi Malonda anu. Mawu osakira ndi zotsatsa zomwe sizikugwirizana ndi omvera anu sadzalandira zigoli zapamwamba. Kuphatikiza pa mawu osakira ndi CPC, mphambu yanu yabwino idzakhudzanso mtengo wa Malonda anu. Zotsatsa zapamwamba nthawi zambiri zimatha kusintha ndikupangitsa kuti CPC ikhale yotsika. Koma mumakulitsa bwanji Score Yanu Yabwino? M'munsimu muli njira zina zowonjezerera Quality Score yanu pa Adwords.

Mtengo

Kuti mupeze lingaliro lolondola la mtengo wa kampeni yanu ya Adwords, muyenera kumvetsetsa kaye lingaliro la CPC (mtengo-pa-kudina). Ngakhale CPC ndi nyumba yabwino yomangira kuti mumvetsetse mtengo wa Adwords, sizokwanira. Muyeneranso kuganizira za mtengo wolembetsa ku pulogalamu ya Adwords. Mwachitsanzo, WordStream imapereka zolembetsa kwa miyezi isanu ndi umodzi, 12-mwezi, ndi mapulani apachaka omwe amalipidwa kale. Onetsetsani kuti mwamvetsetsa zomwe zili m'makontrakitalawa musanasaine.

Mzaka zaposachedwa, mtengo wa Adwords wakwera katatu mpaka kasanu kwa okwera ena. Mtengowu wakhalabe wokwera ngakhale kuti osewera omwe sali pa intaneti akufunidwa komanso oyambitsa ndalama. Google imanena kuti kukwera mtengo kwa Adwords ndi mpikisano wowonjezereka pamsika, ndi mabizinesi ambiri kuposa kale omwe amagwiritsa ntchito intaneti kutsatsa malonda awo. Mtengo wa Adwords nthawi zambiri umaposa 50% za mtengo wa mankhwala, koma yakhala yotsika kwambiri m'mawuni ena.

Ngakhale ndi okwera mtengo, AdWords ndi chida chothandizira kutsatsa. Mothandizidwa ndi AdWords, mutha kufikira mamiliyoni ogwiritsa ntchito apadera ndikupanga phindu lalikulu pazachuma chanu. Mutha kutsata zotsatira za kampeni yanu ndikuwona kuti ndi mawu ati omwe akupanga anthu ambiri. Pachifukwa ichi, pulogalamu iyi ndi njira yabwino kwa mabizinesi ang'onoang'ono ambiri. Zidzakuthandizani kupeza kutembenuka kwakukulu kuposa kale lonse.

Mukakhazikitsa bajeti ya AdWords, onetsetsani kuti mwapereka gawo la bajeti yanu yonse yotsatsa pa kampeni iliyonse. Muyenera kukhala ndi bajeti yatsiku ndi tsiku ya PS200. Zitha kukhala zapamwamba kapena zochepa, kutengera kagawo kakang'ono ka bizinesi yanu komanso kuchuluka kwa magalimoto omwe mukuyembekezera kupanga pamwezi. Gawani bajeti ya mwezi ndi mwezi 30 kuti mupeze bajeti yanu yatsiku ndi tsiku. Ngati simukudziwa kukhazikitsa bajeti yoyenera ya kampeni yanu ya AdWords, mwina mukuwononga bajeti yanu yotsatsa. Kumbukirani, kupanga bajeti ndi gawo lofunikira pophunzira kuchita bwino ndi Adwords.

Kaya mukugwiritsa ntchito Adwords kuti mupeze zotsogola zambiri kapena zogulitsa zambiri, muyenera kusankha ndalama zomwe mukufuna kugwiritsa ntchito pakudina kulikonse. AdWords imapanga makasitomala atsopano, ndipo muyenera kudziwa kuchuluka kwa mtengo uliwonse, zonse pakuchitana koyamba komanso pa moyo wonse. Mwachitsanzo, m'modzi mwa makasitomala anga amagwiritsa ntchito Adwords kuti awonjezere phindu lawo. Pamenepa, kampeni yopambana yotsatsa ikhoza kumupulumutsa masauzande a madola pakuwononga ndalama zomwe adawononga.

Kusaka kolipidwa ndiyo njira yachangu yothamangitsira anthu patsamba lanu. SEO imatenga miyezi ingapo kuti iwonetse zotsatira, pomwe kusaka kolipidwa kumawonekera nthawi yomweyo. Makampeni a Adwords atha kuthandiza kuchepetsa kuyambika kwapang'onopang'ono kwa SEO pokulitsa mtundu wanu ndikuyendetsa magalimoto oyenerera patsamba lanu.. Makampeni a Adwords amathanso kuwonetsetsa kuti tsamba lanu limakhalabe pampikisano pamalo apamwamba patsamba lazotsatira za Google. Malinga ndi Google, zotsatsa zolipira kwambiri zomwe mumayendetsa, ndizotheka kuti mulandire kudina kwachilengedwe.

Mtengo pa dinani

Mtengo wapakati pakudina kwa Adwords zimatengera zinthu zingapo, kuphatikiza mtundu wabizinesi yanu, makampani, ndi mankhwala kapena ntchito. Zimatengeranso kutsatsa kwanu komanso kuchuluka kwa malonda anu. Ngati mukuyang'ana omvera amderalo, mutha kukhazikitsa bajeti makamaka kwa ogwiritsa ntchito mafoni. Ndipo mutha kutsata mitundu ina ya zida zam'manja. Zosankha zam'tsogolo zitha kuchepetsa kwambiri kuwononga ndalama zotsatsa. Mutha kudziwa kuchuluka kwa zotsatsa zanu poyang'ana zomwe zaperekedwa ndi Google Analytics.

Mtengo pakudina kwa Adwords nthawi zambiri umakhala pakati $1 ndi $2 paliponse, koma m'misika ina yopikisana, mtengo ukhoza kukwera. Onetsetsani kuti malonda anu akufanana ndi masamba osinthidwa bwino. Mwachitsanzo, ngati tsamba lanu lamalonda ndilo tsamba lanu lalikulu lofikira pazamalonda a Black Friday, muyenera kulemba zotsatsa potengera zomwe zili. Ndiye, makasitomala akamadina pazotsatsazo, adzatumizidwa ku tsamba limenelo.

Zotsatira zabwino zikuwonetsa kufunikira kwa mawu anu osakira, ad text, ndi tsamba lofikira. Ngati zinthu izi zikugwirizana ndi omvera omwe akufuna, mtengo wanu pakudina udzakhala wotsika. Ngati mukufuna kupeza maudindo apamwamba, muyenera kukhazikitsa mtengo wapamwamba, koma khalani otsika mokwanira kuti mupikisane ndi otsatsa ena. Kuti mudziwe zambiri, werengani Complete, Chiwongolero cha Digestible ku Google Ads Budgets. Ndiye, mukhoza kudziwa bajeti yanu ndikukonzekera moyenera.

Mtengo pa kutembenuka

Ngati mukuyesera kudziwa kuti ndi ndalama zingati kusintha mlendo kukhala kasitomala, muyenera kumvetsetsa momwe mtengo uliwonse wogula umagwirira ntchito komanso momwe mungapindulire nazo. Mu AdWords, mutha kugwiritsa ntchito keyword planner kuti mudziwe mtengo womwe mwapeza. Ingolowetsani mawu osakira kapena mndandanda wamawu osakira kuti muwone zomwe zidzakuwonongerani kuti musinthe mlendo aliyense. Ndiye, mukhoza kuwonjezera malonda anu mpaka kugunda CPA ankafuna.

Mtengo pa kutembenuka ndi mtengo wonse wopangira magalimoto pa kampeni inayake yogawidwa ndi kuchuluka kwa otembenuka. Mwachitsanzo, ngati muwononga $100 pa kampeni yotsatsa ndikulandila zotembenuka zisanu zokha, CPC yanu idzakhala $20. Izi zikutanthauza kuti mudzalipira $80 pa kutembenuka kumodzi kwa aliyense 100 mawonedwe a malonda anu. Mtengo pa kutembenuka ndi wosiyana ndi mtengo pakudina kulikonse, chifukwa amaika chiopsezo chachikulu pa nsanja malonda.

Mukazindikira mtengo wa kampeni yanu yotsatsa, mtengo pakusintha kulikonse ndi chizindikiro chofunikira pazachuma komanso magwiridwe antchito a kampeni yanu yotsatsa. Kugwiritsa ntchito mtengo uliwonse kutembenuka monga benchmark yanu kudzakuthandizani kuyang'ana kwambiri pamalingaliro anu otsatsa. Zimakupatsaninso chidziwitso cha kuchuluka kwa zochitika za alendo. Ndiye, chulukitsani chiwongola dzanja chanu ndi chikwi. Mudzadziwa ngati kampeni yanu yamakono ikupanga zotsogola zokwanira kuti muwonjezere kutsatsa.

Mtengo pakudina kulikonse motsutsana ndi kuchuluka kwa malonda

Pali mitundu iwiri ikuluikulu ya njira zotsatsa malonda a Adwords: kuyitanitsa pamanja ndi Mtengo Wowonjezera Pa Dinani (Mtengo wa ECPC). Kutsatsa pamanja kumakupatsani mwayi wokhazikitsa kuchuluka kwa CPC pa liwu lililonse. Njira zonsezi zimakupatsani mwayi wowongolera zotsatsa ndikuwongolera mawu osakira omwe mungagwiritse ntchito ndalama zambiri. Kubwereketsa pamanja kumakupatsani mwayi wopeza njira zotsatsa za ROI ndi zolinga zabizinesi.

Ngakhale mabizinesi apamwamba ndi ofunikira kuti muwonetsetse kuwonekera kwambiri, zotsatsa zochepa zimatha kuwononga bizinesi yanu. Kutsatsa kwakukulu kwamakampani azamalamulo okhudzana ndi ngozi kungapangitse mabizinesi ochulukirapo kuposa kutsika mtengo kwa masokosi a Khrisimasi. Ngakhale njira ziwirizi ndizothandiza pakulimbikitsa ndalama, sikuti nthawi zonse amatulutsa zotulukapo zofunidwa. Ndikofunikira kudziwa kuti mtengo wokwera pakudina sikutanthauza mtengo womaliza; nthawi zina, otsatsa amalipira ndalama zochepa kuti athe kugunda malire a Ad Rank ndikupambana mpikisano womwe uli pansipa.

Kutsatsa pamanja kumakupatsani mwayi wopanga bajeti yatsiku ndi tsiku, tchulani mtengo wokwanira, ndikusintha njira yoyitanitsa. Kutsatsa pawokha kumalola Google kudzisankhira yokha mtengo wapamwamba kwambiri wa kampeni yanu potengera bajeti yanu. Mukhozanso kusankha kutumiza nokha mabidi kapena kusiya kutsatsa kwa Google. Kutsatsa pamanja kumakupatsani mwayi wowongolera zotsatsa zanu ndikukulolani kuti muwone kuchuluka kwa ndalama zomwe mumawononga podina.

Kufanana kwakukulu

Mtundu wosasinthika wa machesi mu Adwords ndiwofanana kwambiri, kukulolani kuti muwonetse zotsatsa mukasaka mawu osakira omwe ali ndi mawu aliwonse kapena ziganizo m'mawu anu ofunikira. Ngakhale mtundu wamasewerawa umakupatsani mwayi wofikira omvera ambiri momwe mungathere, ingakuthandizeninso kupeza mawu osakira atsopano. Nayi kufotokozera mwachidule chifukwa chake muyenera kugwiritsa ntchito machesi ambiri mu Adwords:

Zosintha zofananira zimawonjezedwa ku mawu anu osakira ndi a “+.” Imauza Google kuti mawu achinsinsi alipo kuti awonetse malonda anu. Mwachitsanzo, ngati mukuyesera kugulitsa mabuku oyendayenda, simungafune kugwiritsa ntchito chosinthira chachikulu cha mawu osakirawo. Komabe, ngati mukuyang'ana zinthu zina kapena ntchito zina, muyenera kugwiritsa ntchito zofanana, zomwe zimangoyambitsa malonda anu pamene anthu akufufuza mawu enieni.

Ngakhale machesi otambalala ndiye njira yabwino kwambiri yosinthira mawu osakiranso, si chisankho chabwino kwa kampani iliyonse. Zitha kubweretsa kudina kosayenera ndipo zitha kusokoneza kwambiri kampeni yanu yotsatsa. Komanso, Google ndi Bing zitha kukhala zaukali pakuyika zotsatsa. Motero, mufuna kuwonetsetsa kuti malonda anu akuwonetsedwa kwa ogwiritsa ntchito. Pogwiritsa ntchito kuyika kwa omvera mu Adwords, mutha kuwongolera zonse kuchuluka kwa voliyumu ndi mtundu wa omvera anu. Mawu osakira ofananira amatha kungokhala pamitundu ina ya omvera, monga omvera amsika kapena ogulitsanso.

Mafoni owonjezera

Mutha kuwonjezera zowonjezera Zoyimba pamakampeni anu a Adwords kuti mulimbikitse kutembenuka. Mutha kuzikonza kuti ziwonekere pomwe foni yanu ikulira kapena mawu osakira akafufuzidwa. Komabe, simungathe kuwonjezera zowonjezeretsa Kuyimba ngati makampeni anu ali ndi Network Display Network kapena Product Listing Ads. Pansipa pali maupangiri ena oti muwonjezere Zowonjezera Kuyimbira pamakampeni anu a Adwords. Mutha kuyamba ndi Adwords lero. Ingotsatirani izi kuti muwonjezere kutembenuka kwanu.

Imbani zowonjezera zimagwira ntchito powonjezera nambala yanu yafoni pazotsatsa zanu. Idzawonekera muzotsatira zakusaka ndi mabatani a CTA, komanso pa maulalo. Chowonjezeracho chimawonjezera kuyanjana kwamakasitomala. Kuposa 70% ofufuza zam'manja amagwiritsa ntchito chinthu chodina-kuyimba kuti alumikizane ndi bizinesi. Kuphatikiza apo, 47% osaka mafoni adzayendera mitundu ingapo atayimba foni. Chifukwa chake, ma call extensions ndi njira yabwino kwambiri yojambulira omwe angakhale makasitomala.

Mukamagwiritsa ntchito zowonjezera zowonjezera ndi Adwords, mukhoza kuwakonza kuti aziwoneka pa nthawi zina zokha. Mukhozanso kutsegula kapena kuletsa malipoti owonjezera a foni. Mwachitsanzo, ngati ndinu malo odyera pizza ku Chicago, zotsatsa zowonjezera zitha kuwonekera kwa alendo omwe akufunafuna pizza yozama. Alendo ku Chicago amatha kudina batani loyimba kapena dinani patsamba. Pamene foni yowonjezera ikuwonetsedwa pa foni yam'manja, idzapereka mmalo mwa nambala ya foni pamene kufufuza kukuchitika. Kuwonjeza komweko kudzawonekeranso pa PC ndi mapiritsi.

Zowonjezera malo

Mwiniwake wabizinesi atha kupindula ndi kukulitsa malo poyang'ana ogula m'dera lawo. Powonjezera zambiri za malo pazotsatsa zawo, bizinesi ikhoza kuwonjezera kuyenda, zogulitsa pa intaneti komanso zakunja, ndi kufikira omvera ake. Kuphatikiza apo, chatha 20 100 yosaka ndi yazinthu kapena ntchito zakomweko, malinga ndi kafukufuku wa Google. Ndipo kuwonjezera kwa malo owonjezera ku kampeni yosaka kwawonetsedwa kuti kukulitsa CTR mochuluka 10%.

Kuti mugwiritse ntchito zowonjezera zamalo, gwirizanitsani akaunti yanu ya Places choyamba ndi AdWords. Pambuyo pake, tsitsimutsani sikirini yanu ya Malo Owonjezera. Ngati simukuwona kukulitsa kwamalo, sankhani pamanja. Nthawi zambiri, pakhale malo amodzi okha. Apo ayi, malo angapo angawonekere. Malo atsopanowa amathandiza otsatsa kuonetsetsa kuti malonda awo akugwirizana ndi malo omwe akuyang'ana. Komabe, ndi bwino kugwiritsa ntchito zosefera mukamagwiritsa ntchito malo owonjezera.

Kuwonjezedwa kwamalo kumakhala kothandiza kwambiri kwa mabizinesi omwe ali ndi malo enieni. Powonjezera malo owonjezera, ofufuza atha kupeza mayendedwe opita komwe kuli bizinesi kuchokera pazotsatsa. Zowonjezera zimawatengera Google Maps. Kuphatikiza apo, ndizabwino kwa ogwiritsa ntchito mafoni, monga kafukufuku waposachedwapa wapeza kuti 50 peresenti ya ogwiritsa ntchito mafoni a m'manja adayendera sitolo pasanathe tsiku limodzi atafufuza pa foni yamakono. Kuti mudziwe zambiri, onani Zowonjezera Malo mu Adwords ndikuyamba kuwagwiritsa ntchito munjira yanu yotsatsira.

Mwinamwake mudamvapo za Google Adwords, nsanja yotsatsa kuchokera ku Google. Koma, mukudziwa momwe mungagwiritsire ntchito kuti muwonjezere phindu lanu? Kodi ndizoyenera zoyambira? Nawa malangizo. Ichi ndi chida chachikulu kwa ogulitsa digito, makamaka zoyambira. Koma zingakhale zodula. Werengani kuti mudziwe zambiri za chida champhamvu ichi. M'munsimu muli zina mwa ubwino ndi kuipa kwake. Kaya ndikuyambitsa kwanu kapena bizinesi yokhazikika, Adwords ili ndi zabwino ndi zovuta zake.

Google Adwords ndi nsanja yotsatsa ya Google

Ngakhale si chinsinsi kuti Google ndi wosewera wamkulu mu malo otsatsa, si aliyense amene amadziwa kugwiritsa ntchito zida za kampani moyenera. Nkhaniyi ikuyang'ana njira zosiyanasiyana zomwe mungagwiritsire ntchito kwambiri zida zotsatsa za Google. Ngati ndinu watsopano ku Google AdWords, apa pali ndemanga yofulumira ya zomwe zikuphatikizidwa. Mukangophunzira za zida, mudzakhala ndi lingaliro labwino la momwe mungakulitsire bwino bizinesi yanu.

Google AdWords imagwira ntchito ngati malonda pomwe mabizinesi amayitanitsa kuti akhazikike pazotsatira za injini zosaka. Dongosololi limathandiza makampani kupeza zabwino kwambiri, magalimoto oyenera. Otsatsa amasankha bajeti ndi zomwe akufuna, ndipo mutha kuwonjezera nambala yafoni kapena ulalo kutsamba lalikulu lawebusayiti. Mwachitsanzo, tiyerekeze kuti wosuta akufufuza “nsapato zofiira.” Amawona malonda angapo ochokera kumakampani osiyanasiyana. Wotsatsa aliyense amalipira mtengo wake pakuyika malonda.

Posankha mtundu wa kampeni yoyenera, m'pofunika kuganizira mtengo pa pitani. Izi ndi ndalama zomwe mumalipira pazotsatsa chikwi chilichonse. Mukhozanso kugwiritsa ntchito mtengo pa mgwirizano, kutanthauza kuti mumalipira nthawi iliyonse wina akadina pamalonda anu ndikumaliza kuchitapo kanthu. Pali mitundu itatu ya kampeni ndi Google Ads: fufuzani malonda, wonetsani malonda, ndi makanema otsatsa. Zotsatsa zakusaka zimakhala ndi mawu, chithunzi, ndi mavidiyo. Amawoneka pamasamba amtundu wa Google. Makanema ndi zotsatsa zazifupi, kawirikawiri sikisi ku 15 masekondi, ndikuwoneka pa YouTube.

Momwe Google Ads imagwirira ntchito zimatengera kulipira pang'onopang'ono (PPC) chitsanzo. Otsatsa amayang'ana mawu osakira mu Google ndikupanga zotsatsa za mawu osakirawa. Amapikisana ndi mawu osakirawa ndi ogulitsa ena. Kuchuluka kwa ma bid nthawi zambiri kumatengera kuchuluka kwa malonda. The apamwamba bid, kuyika bwinoko. Bizinesi imalandira zotsatsa zambiri, mtengo wotsika podina.

Kuti muwonjezere mphamvu za Google Ads, ndikofunikira kumvetsetsa momwe mungasinthire zotsatsa. Zotsatsa zitha kuwoneka pamasamba azotsatira, pamasamba a Google Display Network, ndi masamba ena ndi mapulogalamu. Zotsatsa zimatha kukhala zithunzi kapena zolemba, ndipo zidzawonetsedwa pafupi ndi zofunikira. Komanso, mutha kusintha zotsatsa potsata magawo osiyanasiyana anjira yogulitsa.

Ndizoyenera kwa oyambira

M'zaka za intaneti, mabizinesi akufunafuna njira zatsopano zofikira makasitomala atsopano. Kuwonjezeka kwa mapulogalamu a accelerator ndi chitsanzo chabwino cha izi. Oyambitsa nthawi zambiri amakakamizika kugwira ntchito kuchokera ku ofesi yogawana. Posinthana ndi gawo la equity umwini pakampani, osunga ndalama awa ali okonzeka kupirira chiopsezo chachikulu. Komanso, ma accelerators amathandiza oyambitsa kuti asawononge ndalama zomwe bizinesi yachikhalidwe ingapange. Nazi zina mwazabwino zogwiritsa ntchito pulogalamu yothamangitsira.

Ndi scalable kwambiri

Zomwe zimapangitsa kampani kukhala yowopsa? Yankho ndi scalable zomangamanga, pamene kukula kwa utumiki kumawonjezeka. Ndi IaaS, mumalipira mphamvu zambiri popanda kuwononga ndalama zowonjezera pa hardware, zosintha zamapulogalamu, kapena kuchuluka kwa mphamvu zamagetsi. Ndipo ndi cloud computing, mukhoza kupeza deta yanu kulikonse. Ubwino wake ndi woonekeratu. Werengani kuti mudziwe momwe maziko amtunduwu angakhale ofunika pabizinesi yanu. M'munsimu muli njira zisanu zomwe bizinesi yanu ingatengere mwayi pa ntchito zomwe zimapezeka mumtambo.

Mapulogalamu ngati ntchito, kapena SaaS, ndi pulogalamu yamtambo yomwe imayendetsedwa pa intaneti ndi wogulitsa wina. Mutha kulumikiza pulogalamuyi kudzera pa msakatuli. Chifukwa imayendetsedwa pakati, Ntchito za SaaS ndizowopsa kwambiri. Komanso, Zogulitsa za SaaS ndizosinthika komanso zowopsa chifukwa sizifuna kuyika pazida zilizonse. Izi zimawapangitsa kukhala ofunika kwambiri kumagulu ogawidwa padziko lonse lapansi. Ndipo chifukwa safuna bandwidth, ogwiritsa sayenera kuda nkhawa ndi zosintha zamapulogalamu.

Ndi okwera mtengo

Ngati mukuda nkhawa kuti ndi okwera mtengo kwambiri, simuli nokha. Anthu ambiri ali ndi nkhawa zofanana: “Ndiokwera mtengo kuyendetsa Adwords.” Pomwe simukuyenera kuwononga $10,000 mwezi kuti muwone zotsatira, ingaoneke ngati ntchito yochititsa mantha. Komabe, pali njira zingapo zochepetsera mtengo wanu podina popanda kuswa banki. Potsatira malamulo ochepa osavuta, mutha kupeza zotsatira zabwino kwambiri za bajeti yochepa.

Chinthu choyamba chomwe muyenera kuchita ndikupeza ndalama zomwe Google AdWords idzakuwonongerani. Mu 2005, pafupifupi mtengo pa pitani anali $0.38 masenti. Wolemba 2016, mtengo uwu wakwera mpaka $2.14, ndipo sizingatheke kutsika posachedwa. Loya, Mwachitsanzo, akhoza kuyembekezera kulipira $20 ku $30 paliponse. Koma ngati simungakwanitse kulipira zambiri, mungafune kuyang'ana njira zina.

Pali njira zingapo pakuwongolera kwa Adwords. Izi zikuphatikiza kusankha mawu osakira, kuyitanitsa, ndi kugulitsanso. Kugwiritsa ntchito gulu lotsatsa la Adwords kungakuthandizeni kuti mupindule kwambiri ndi kampeni yanu. Phunzirani momwe mungayambitsire lero! Nazi zina mwazinthu zofunika kuziganizira. Wokonda kuyanjana ndi gulu lovomerezeka la PPC? Onani nkhaniyi kuti mupeze malangizo ndi zidule. Mudzasangalala kuti munatero!

Lipirani podina (PPC)

Lipirani podina (PPC) kutsatsa ndi mtundu wa zotsatsa zomwe zimakulolani kuti muwonetse zotsatsa zanu mwachindunji kwa anthu omwe akufunafuna malonda kapena ntchito yanu. Kutsatsa kwa PPC ndikothandiza kwambiri ngati mutha kulunjika anthu omwe akuyang'ana zomwe mumapereka. Komabe, muyenera kudziwa kuti ikhoza kukhala yokwera mtengo. Nawa maupangiri angapo opangira bwino kampeni yanu yotsatsa ya PPC:

Khazikitsani bajeti. Eni mabizinesi ambiri amayamba ndi ndalama zina zoti agwiritse ntchito potsatsa malonda, koma pamene manambala amawunjikana, mukhoza kusintha kuchuluka. A $200 kugula kungafune kudina kawiri, pamene a $2 kudina kungapangitse kuti a $20 kugulitsa. Kutsatsa kwa PPC kumayang'ana kwambiri mawu osakira komanso omvera – mawu kapena mawu omwe anthu akufunafuna – kuti muwone momwe malonda anu amagwirira ntchito. Ngati mukuyesera kufikira anthu ambiri, ganizirani kugwiritsa ntchito mawu osakira kuti muteteze malonda anu kuti asaphatikizidwe muzotsatira.

Ngati simukutsimikiza za mtundu wanji wotsatsa womwe mungagwiritse ntchito, mutha kuyamba pang'ono ndikuyesa mawu osakira ndi makampeni osiyanasiyana mpaka mutapeza zoyenera pabizinesi yanu. PPC imakulolani kuyesa mawu osakira ndi makampeni osiyanasiyana mpaka mutapeza njira yopezera ndalama. Palinso mapulogalamu ambiri a PPC aulere komanso otsika mtengo, kotero mutha kuyesa njira zosiyanasiyana musanayike ndalama zambiri. Koma chofunikira ndikuwonetsetsa kuti mukugwiritsa ntchito zotsatsa za PPC kuti mufikire anthu ambiri..

Mawu osakira

Mukamayang'ana omvera oyenera ndi Adwords, ndikofunikira kuyang'ana kupyola mawu wamba omwe omvera anu angafune. Kupatula mawu anthawi zonse kutha kuchotsera makasitomala ena omwe angakhale nawo pamayendedwe anu ogulitsa. M'malo mwake, lembani zomwe zimathandiza kutsogolera makasitomala omwe angakhale nawo paulendo wonse wa wogula. Ikhozanso kuyala maziko a maubwenzi okhalitsa. Nawa maupangiri okuthandizani kuti mupeze mawu osakira a kampeni yanu.

Choyamba, muyenera kudziwa kugawa mawu anu osakira. Njira yabwino yochitira izi ndikuyika mawu osakira m'magulu osiyanasiyana. Pochita izi, mutha kulemba zotsatsa za mawu osakira angapo nthawi imodzi. Izi zikuthandizani kuti mukhale ndi akaunti yolinganizidwa bwino ndikuwongolera kuti mukhale ndi Ma Scores apamwamba kwambiri. Kuyamba, sankhani mawu osakira omwe amafotokoza bwino za malonda kapena ntchito yanu. Tiyeni uku, mudzatha kufikira omwe ali oyenerera pambuyo pake pakugula.

Osagwiritsa ntchito mawu osakira amodzi. Amakonda kukhala ageneric kwambiri. Mawu ataliatali, monga “organic masamba bokosi kutumiza,” alunjika kwambiri. Mawu awa amakopa makasitomala oyenera. Kugwiritsa ntchito mawu osakira pawokha sikungakhale kothandiza, makamaka ngati makasitomala anu amagwiritsa ntchito mawu osiyana pa malonda kapena ntchito yanu. Muyenera kulemba mitundu yosiyanasiyana ya mawu anu osakira, kuphatikiza mawu a colloquial, kalembedwe zina, Mabaibulo ambiri, ndi zolembedwa molakwika.

Kutsatsa

Gawo loyamba pakutsatsa pa Adwords ndikusankha kopi yanu yamalonda ndi uthenga. Zinthu zitatuzi zimakhudza kayimidwe ka zotsatsa zanu patsamba lazotsatira za Google. Mtengo pa dinani (Zamgululi) njira yabwino kwambiri yoyendetsera makasitomala omwe akufuna, koma sizothandiza pamasamba omwe ali ndi kuchuluka kwa anthu tsiku ndi tsiku. Kutsatsa kwa CPM ndi njira ina, koma imagwiritsidwa ntchito pa Display Network yokha. Zotsatsa za CPM zimawonekera pafupipafupi patsamba lofananira komwe zotsatsa za AdSense zimawonetsedwa.

Google imapereka njira zingapo zosinthira mabizinesi anu. Njira imodzi yosinthira mabizinesi ndikusintha pamanja mawu achinsinsi aliwonse. Ndalama zomwe mumayika pa liwu lililonse sizingakhudze bajeti yonse yotsatsa. Google ikudziwitsaninso za ndalama zomwe mungagwiritse ntchito pagulu lililonse lazotsatsa, koma ndalamazo zili ndi inu. Pali mitundu iwiri ya kusintha kwa mawu osakira – pamanja ndi makina. Cholinga chake ndikupangitsa kuti malonda anu aziwoneka pazotsatira zokhala ndi mtengo wotsika kwambiri pakudina kulikonse.

Njira ina yochepetsera zotsatsa zanu ndikuwonjezera chiwongola dzanja chanu. Zotsatira zabwino ndizomwe zimatengera luso la malonda anu. Izi sizimagwiritsidwa ntchito pogulitsa malonda, koma zimakuthandizani kudziwa mwayi wanu wowoneka bwino pamndandanda. Dongosolo logulitsira la Google la Adwords ndi njira yabwino yowonera kuyika kwamtsogolo kwa malonda anu ndipo salola otsatsa “kugula” njira yawo yopita pamwamba. Google imagwiritsa ntchito metric yochuluka ya CPC kuwongolera kuchuluka kwa ndalama zomwe mumalipira pakudina kulikonse.

Kugulitsanso

Kutsatsanso ndi njira yabwino kwa otsatsa omwe akufuna kufikira anthu ambiri ndi uthenga wawo. Ndi kugulitsanso, zotsatsa zanu ziwonetsedwa patsamba lomwe makasitomala anu apitako posachedwa. Koma, dziwani kuti zitha kuwoneka patsamba lomwe silikugwirizana ndi bizinesi yanu. Izi zikutanthauza kuti muyenera kuyika malo osapezekapo kuti mupewe kuchulukirachulukira kapena zonena za kulowerera. Koma kugulitsanso chiyani?

Kutsatsanso ndi mawu omwe amagwiritsidwa ntchito potsatsa pa intaneti, ndipo amatanthauza kutsata zotsatsa kwa anthu omwe ali ndi chidwi ndi zinthu zomwe mumapereka. Zotsatsa izi zimatumizidwanso kwa anthu omwewo, ndipo makasitomala omwewo atha kudinanso pa iwo. Kutsatsanso kumagwira ntchito bwino ndi Facebook, Adwords, ndi mitundu ina yotsatsa pa intaneti. Mosasamala mtundu wanu wamalonda, muyenera kuganizira kugwiritsa ntchito njirazi kuti mufikire anthu omwe angakhale makasitomala anu.

Zofanana ndendende

Mawonekedwe a Exact Match mu AdWords amalola otsatsa kuti aletse kusiyanasiyana kwa mawu osakira asanadindidwe. Zimakuthandizaninso kuti muwone kuchuluka kwa kudina komwe mukupanga ndi mawu osiyanasiyana osakira. Mwachidule, ikugwirizana ndi mawu omwe mukufufuza ndi mawu ofunika kwambiri. Ngati ndinu wogulitsa, izi zikutanthawuza kuti mwatchutchutchu kwambiri muli ndi mawu anu osakira, chabwino. Koma phindu la Exact Match mu AdWords ndi chiyani?

Mawu osakira enieni anali ongofanana ndendende ndi zomwe zafufuzidwa, zomwe zinakakamiza otsatsa kupanga ndandanda ya mawu osakira okhala ndi michira yayitali kwambiri. Mzaka zaposachedwa, komabe, Google yasintha ma algorithm kuti aganizire kalembedwe ka mawu, mitundu yapafupi, malankhulidwe, ndi maganizo. Mwanjira ina, Mawu osakira enieni a Match tsopano ndiwolondola kwambiri kuposa kale. Koma iwo akadali kutali ndi ungwiro. Mawu osakira enieni atha kukhala othandiza ngati mukulunjika omvera a niche.

Machesi enieni omwe ali mu Adwords amakulolani kuti muchepetse mafunso osakira kuti mukwaniritse bwino. Ngakhale izi zimachepetsa magalimoto, Machesi amsewu ali ndi chiwongola dzanja chapamwamba kwambiri. Kuwonjezera, chifukwa mawu osakira ofanana ndi ofunika kwambiri, amakupangitsani kuti mukhale ndi Quality Score m'njira zina. Izi ndizothandiza makamaka kwa ogulitsa pa intaneti. Choncho, pomwe si njira yabwino yopititsira patsogolo bajeti yanu yotsatsa, ndiyofunikabe. Choncho, yambani lero!

Mawu osakira

Pankhani yopanga magalimoto, mawu osakira mu Adwords ndi ofunikira monga mawu osakira nthawi zonse. Mu SEO, anthu amasankha mawu osakira omwe akufuna kuti awonekere, pomwe sakuwoneka m'mawu omwewo. Pogwiritsa ntchito mawu osakira mu Adwords, mudzaletsa zotsatsa kuti zisamawonetsedwe pazosaka zomwe sizikugwirizana ndi kampeni yanu. Mawu osakirawa amathanso kupereka zotsatira zabwino, kotero muyenera kuonetsetsa kuti mukuzigwiritsa ntchito moyenera.

Mukhozanso kuletsa mawu omwe sangasinthe kukhala makasitomala. Mwachitsanzo, ngati mulengeza za Ninja air fryer, musagwiritse ntchito mawu “mpweya wophika” mumatsatsa anu. M'malo mwake, gwiritsani ntchito mawu ngati “mpweya wophika” kapena “ninja air fryer” m'malo mwake. Ngakhale mawu achibadwa adzayendetsabe magalimoto, mudzasunga ndalama ngati mungathe kuzipewa konse. Mukamagwiritsa ntchito mawu osakira, onetsetsani kuti mukugwiritsa ntchito m'magulu otsatsa kapena makampeni omwe muli nawo.

Mawu osakira atha kukhala chilichonse kuyambira mayina otchuka mpaka mawu achindunji. Mwachitsanzo, mawu olakwika akugwirizana ndi mawu osakira atha kulepheretsa zotsatsa kuti ziwonekere pazosaka zomwe zili ndi mawu enieni kapena ziganizo. Ndizothandiza ngati bizinesi yanu ikugulitsa masokosi omwe ndi achilendo komanso ogwira ntchito pamasewera. Mungafune kuyika mawu osakira ofananirako a masokosi oponderezedwa, Mwachitsanzo. Mutha kuyikanso mawu osakira ofananirako kuti mupewe zotsatsa kuti zisawonekere pazosaka zina.

Ngati ndinu watsopano pakutsatsa kwa Pay-per-click, mungadabwe kuti mungapindule bwanji ndi Adwords. Nkhaniyi ikuwonetsani zoyambira zotsatsa za Pay-per-click, kuphatikiza kafukufuku wa mawu ofunikira, kuyitanitsa, ndi magoli abwino. Idzaperekanso njira zina zogwiritsira ntchito kwambiri chida champhamvu chamalonda ichi. Muphunzira momwe mungakulitsire ROI yanu ndikuwongolera mzere wanu pogwiritsa ntchito AdWords bwino.

Kutsatsa kwapalipi-pa-kudina

Kutsatsa kwapain-click ndi njira yotsatsira pa intaneti yomwe imakhala yolipira kampani pokhapokha wina adina pa malonda ake.. Njirayi imagwirizana kwambiri ndi injini zosaka monga Google ndi Bing, ndipo amagwiritsidwanso ntchito ndi malo ochezera a pa Intaneti. Zimaphatikizapo kulipira kampani ndalama zodziwikiratu kuti malonda ake awonekere pansi pa mawu ena osaka. Komabe, popeza otsatsa amalipira kokha wina akadina pa malonda awo, ayenera kupereka mtengo wabwino koposa wa ndalama zawo.

Pali mitundu iwiri yoyambira yotsatsa yolipira: mopanda malire komanso motengera malonda. Njira zonsezi zingakhale zopindulitsa kwa mabizinesi. Kuti musankhe chitsanzo choyenera cha malipiro, wotsatsa ayenera kusankha kaye zolinga zawo. Ngakhale kutsatsa pamainjini osakira ndi njira yabwino yopezera anthu ambiri patsamba lawo, zingakhale zosokoneza kwa oyamba kumene. Pansipa pali malangizo omwe angakuthandizeni kuti muyambe ndi njira yotsatsira digito.

Kutsatsa pa nsanja ya injini zosaka za Google ndi gawo lofunikira pakubweretsa anthu patsamba lanu. Mabidi amawerengedwa ndi Google kutengera mawu osakira. Munthu akafufuza mawu ofunika kwambiri kapena mawu, adzawonetsedwa ndi zotsatsa za gridi kutengera cholinga chawo chogula. Kukwera kwapamwamba, mtengo wotsika, ndipo m'mene mlendo angakonde kudina malonda anu.

Chimodzi mwazinthu zofunika kwambiri mu Adwords’ CTR ndiye kopi yotsatsa. Kopi yotsatsa yosangalatsa ikuthandizani kuti muwoneke bwino pampikisano. Malonda otsika, mbali inayi, zidzakuwonongerani ndalama zambiri ndikupangitsa kuti muchepetse Malonda. Koma, ndi njira yoyenera, mukhoza kuwonjezera CTR yanu. Ichi ndi gawo lofunikira pakutsatsa kwapalipi-pa-click pa Adwords.

Kafukufuku wa mawu ofunika

Kugwiritsa ntchito anthu ogula ndikufufuza zosowa zawo kudzakuthandizani kulunjika mawu oyenera abizinesi yanu. Kupanga persona kumafotokoza zomwe kasitomala akufuna, mavuto omwe amakumana nawo, ndi zinthu zomwe zimakhudza zosankha zawo zogula. Izi zitsogolera kafukufuku wanu wa mawu ofunika. Mukangolemba zamunthu wanu, gwiritsani ntchito zida zosankha mawu osakira monga Google Keyword Tool kuti mufufuze mawu osakira okhudzana. Zida izi zidzakuthandizani kuchepetsa mndandanda wautali wa mawu osakira omwe ali ndi mwayi wapamwamba kwambiri.

Chimodzi mwazinthu zofunika kwambiri pakufufuza kwa mawu osakira a AdWords ndikumvetsetsa omvera anu. Kumbukirani kuti njira zogulira zomwe kasitomala angagule zimasiyana malinga ndi mtundu wamakampani ndi zomwe akufuna kugula. Mwachitsanzo, kampani yotsatsa malonda ku London mwina sakusaka kampani yaku New York kapena Los Angeles. Ulendo wa wogula udzakhala wosiyana malinga ndi mtundu wa bizinesi, kotero kufufuza mawu ofunika ndikofunikira.

Kuphatikiza pa kugwiritsa ntchito Google Keyword Planner, mutha kugwiritsanso ntchito zida zina zofufuzira mawu osakira. Chida cha Keyword Planner cha Google ndichothandiza kwambiri pa izi. Zikuwonetsa kuchuluka kwa anthu omwe akufunafuna mawu osakira, ndi ndalama zingati zomwe amalolera kudya, ndi anthu angati omwe akufunafuna mawu enieniwo. Imaperekanso mawu osakira owonjezera kuti mufufuze. Zimakuthandizani kupanga kampeni yomwe mukufuna. Mukapeza mawu osakira ochepa, mukhoza kuwagwiritsa ntchito pa kampeni yanu.

Kugwiritsa ntchito zida monga Alexa's Keyword Difficulty Tool kudzakuthandizani kuyeza mpikisano ndi mphamvu ya mtundu wanu.. Chida ichi chimapatsa tsamba lililonse gawo la Competitive Power zomwe zikuwonetsa momwe tsambalo lilili lovomerezeka pamndandanda wazotsatira za mawu osakira.. Gawo la Voice ndi chida china chachikulu choyezera ulamuliro. Kuchulukitsa kwamphamvu kwamawu amtundu, m'pamenenso zidzatengedwa ngati zovomerezeka. Izi zitha kukuthandizani kukweza masanjidwe anu pokweza mawonekedwe ndi ulamuliro.

Kutsatsa

Pali njira zingapo zogulitsira magalimoto kudzera pa Google Adwords pulogalamu. Njira yodziwika kwambiri ndi mtengo-pa-click, zomwe zimatengera otsatsa pakudina kokha pazotsatsa zawo. CPC ndiye njira yokwera mtengo kwambiri, koma ndizotsika mtengo kwambiri ngati mukuyesera kutsata omvera enieni. Ngati mukuyesera kuwonjezera kuchuluka kwa anthu patsamba lanu, komabe, muyenera kuganizira zotsatsa za CPM. Njirayi idzawononga ndalama zochepa, koma zidzangowonetsa malonda anu kwa mazana a zikwi za anthu.

Mutha kuwonjezera kutsatsa kwanu pa liwu linalake kapena mawu kuti muwonjezere mwayi wanu wokopa alendo atsopano. Muyeneranso kulingalira za kuchuluka kwanu konsekonse kuti muzindikire kutsatsa kothandiza kwambiri. Izi zidalira pa zinthu zitatu: zomwe zili patsamba lanu, ad kopi, ndi mapangidwe a tsamba lofikira. Kukwera kwapamwamba kwapamwamba, kutsika mtengo pa kudina kudzakhala kwa inu. Komabe, njira iyi si ya aliyense. Ndikoyenera kutsatira malangizo a Google ndikugwiritsa ntchito nthawi yanu kukonza kampeni yanu.

Muyenera kuyesa kukhazikitsa kutsatsa koyambirira komwe kumakhala kokhazikika. Izi zikupatsani mwayi wosintha zotsatsa ngati muwona pateni mu data yanu. Muyeneranso kukhala ndi cholinga chokwaniritsa zomwe wotsatsa amayembekeza pazambiri zokhudzana ndi zochitika komanso kuchuluka kwa magalimoto. Pogwiritsa ntchito njira imeneyi, mudzapewa kuwononga malo otsatsa ndikupewa chilango chochokera ku Google. Zikafika pa njira zamabizinesi, ndi bwino kumamatira zomwe mukudziwa, ndikutsatira njira yotsimikiziridwa yowonjezerera bajeti yanu.

Pomaliza, muyenera kulabadira omwe akupikisana nawo’ malonda. Yang'anirani mawu osakira omwe akuwachitira bwino komanso zomwe amapereka. Kugwiritsa ntchito data yamakampeni am'mbuyomu a AdWords kukuthandizani kuti mupange zotsatsa zabwino kwambiri. Ndipo, mudzakhala ndi lingaliro labwino la mtundu wa ntchito yomwe ikukhudzidwa. Kuti mukhale wopambana pa malonda olipira, ndikofunikira kuyang'anira zotsatsa zanu ndi zotsatsa. Ngati mukufuna kuti kampeni yanu ipange ROI yapamwamba, muyenera kulabadira zomwe omwe akupikisana nawo akuchita.

Zotsatira zabwino

Kupatula kudina-kudutsa, chiwongolero chapamwamba chimatsimikiziridwanso ndi kufunikira kwa malonda ndi zochitika za tsamba lofikira. Zotsatsa zokhala ndi mawu osakira ofanana ndi magulu azotsatsa azikhala ndi Zotsatira Zamtundu Wosiyana, kutengera kulenga malonda, tsamba lofikira ndi kutsata anthu. Zotsatsa zisintha ma Quality Score awo akawonetsedwa, ndipo Google imayang'ana magawo awiri mwa atatu azinthu powerengera zotsatira. Ngati mukugwiritsa ntchito bwino akaunti ndikuyesa zambiri, mukhoza kufika mosavuta mphambu khalidwe zisanu ndi chimodzi kapena zisanu ndi ziwiri.

Ngakhale zingamveke zosavuta, Kutsika Kwabwino Kwambiri kungakuwonongerani ndalama zambiri kuposa Score Yapamwamba. Chifukwa zimachokera ku mbiri yakale, malonda anu amatha kukhala ndi Score Yapamwamba kwambiri ngakhale atakhala kuti alibe mpikisano. Mwamwayi, Google imapereka zambiri pazomwe mungayembekezere, kotero mutha kukhathamiritsa zotsatsa zanu kuti mukwaniritse ma QA apamwamba kwambiri. Pomvetsetsa zomwe zimakhudza Makhalidwe Abwino a malonda anu, mutha kukonza zotsatsa zanu ndikupindula kwambiri ndi bajeti yanu yotsatsa.

Kufunika kwa mawu ofunikira ndichinthu chofunikira kwambiri pakuwerengera kwa Quality Score, ndipo pali zinthu zingapo zomwe mungachite kuti muwongolere zanu. Kugwirizana ndi chinthu chachikulu, kotero yesani kugwiritsa ntchito mawu osakira omwe ali okhudzana ndi niche ya tsamba lanu. Kukwezera chinthu chofunikira, m'pamene kuti Quality Score yanu idzakhala yapamwamba. Mwachitsanzo, ngati mukulimbikitsa tsamba la e-commerce, yesani kuyang'ana pa mawu osakira okhudzana ndi niche yanu.

Mtundu wa batani ndi mawu omwe ali pamutu wa tsambali ndizofunikanso. Kusintha kwa zinthu izi kungapangitse kutembenuka mtima. Ntchito Zalamulo Zodandaula, Mwachitsanzo, adawonjezera kutembenuka kwawo ndi 111.6% atasintha mutu wankhani patsamba lawo. Pali njira zambiri zokongolera mphambu yanu ya Adwords, koma chofunika kwambiri, muyenera kudziwa zifukwa zazikulu zomwe zimatsimikizira. Zinthu zitatu zotsatirazi ziyenera kuthetsedwa ngati mukufuna kukulitsa chiwongola dzanja chanu.

Kulunjikanso

Imodzi mwa njira zothandiza kwambiri zowonjezerera kuchita bwino kwamakampeni anu otsatsa ndikutsatanso zolinga.. Ndi kulunjikanso, mutha kuwonetsa zotsatsa kwa alendo ena omwe adayendera tsamba lanu. Zotsatsa zanu zidzawonetsedwa pa Google Display Network kwa alendowa. Komabe, kuti mupindule kwambiri poyang'ananso, muyenera kugawa alendo anu patsamba. Kuchita izi, mutha kufananiza kuchuluka kwa anthu ndikugwiritsa ntchito chida chogawa.

Kugwiritsa ntchito retargeting kudzera pa Adwords ndi njira yabwino kwambiri yolumikizirana ndi makasitomala omwe alipo, ndi kufikira atsopano. Zotsatsa zomwe zimayikidwa patsamba lanu kudzera pa Google Adwords zimayika ma tag a Script patsamba lanu, kotero kuti anthu omwe adayendera tsamba lanu awawonenso. Njirayi ingagwiritsidwe ntchito pa malo ochezera a pa Intaneti, kuphatikiza Facebook ndi Twitter. Kuti mupeze zotsatira zambiri, kulunjikanso kuyenera kukhala gawo lokhazikika la bizinesi yanu.

Mutha kupanga mndandanda wa omvera kutengera zochita ndi zomwe amakonda pawebusayiti. Mwachitsanzo, ngati tsamba lanu likulunjika kwa anthu omwe amagwiritsa ntchito Gmail, mutha kuwatsata ndi zotsatsa zomwe zimagwirizana ndi maakaunti awo a Google. Mukhozanso kugwiritsa ntchito omvera omwe amagwirizana ndi ma adilesi a imelo a alendo omwe amabwera patsamba. Mukhozanso kugwiritsa ntchito kutembenuka kutsata masamba enaake, ngati masamba azinthu, kuti muwonjezere kubweza kwanu pazachuma. Pophatikiza njira ziwirizi, mutha kukulitsa luso lanu poyang'ananso ndi Adwords.

Omvera anu akagawidwa, mutha kukhazikitsa kampeni yowunikiranso pogwiritsa ntchito netiweki ya Google. Njira yabwino yowunikiranso ndi Adwords ndi imodzi yomwe imakhala yothandiza pa tsamba lanu komanso bizinesi yanu. Mutha kutsata omvera anu kudzera muzofalitsa zosiyanasiyana, kuphatikiza Google Display Network, YouTube, Mapulogalamu a Android, ndi zina. Kugwiritsa ntchito chitsanzo cholozeranso kumakuthandizani kuyeza kuchuluka kwa zotsatsa zilizonse zomwe zimakuwonongerani komanso njira zomwe zili zothandiza kwambiri pabizinesi yanu..