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Mutha kupanga makampeni angapo mu akaunti yanu ya AdWords ndikugwiritsa ntchito mawu osakira osiyanasiyana, malonda, ndi magulu otsatsa kuti akwaniritse omvera anu. Cholinga chachikulu ndikusinthira kudina uku kukhala malonda. Koma musanayambe kupanga ndi kutumiza makampeni anu, pali zinthu zingapo zomwe muyenera kudziwa. Kuti muwonjezere kampeni yanu ya Adwords, onetsetsani kutsatira malangizo otsatirawa. Kuphatikiza pa kufufuza kwa mawu osakira ndi kukopera kotsatsa, muyeneranso kuyang'anira kuchuluka kwa kampeni yanu.
Musanayambe kulimbikitsa malonda kapena ntchito zanu, muyenera kuchita kafukufuku wa mawu osakira. Kufufuza kwa mawu osakira ndi njira yodziwira misika yopindulitsa ndi zomwe mukufuna kufufuza. Mawu osakira amakuthandizani kupeza ziwerengero za ogwiritsa ntchito intaneti. Kuti musankhe mawu osakira ofunikira pamakampeni anu otsatsa, muyenera kugwiritsa ntchito chida chachinsinsi cha Google. Kugwiritsa ntchito chida ichi kukuthandizani kupeza mawu ogwirizana ndi zomwe mukugulitsa kapena ntchito yanu komanso zomwe zingakope chidwi cha omwe ali ndi chidwi ndi malonda kapena ntchito yanu..
Kuti mupeze mawu osakira omwe angakope makasitomala omwe mukufuna, yesani kuganizira zomwe kasitomala wanu wabwino akufuna. Mwachitsanzo, wopanga logo angakhale akufufuza kampani yokonza mapulani ndi mtengo wake. Izi zikuthandizani kudziwa bajeti yoyenera ya mawu achinsinsi a AdWords. Ngati wogula akufunafuna chizindikiro, Mwachitsanzo, mungafune kuyang'ana pa mawu ofunika awa. Komabe, mtundu uwu wa mawu osakira siwopindulitsa ngati njira zina ziwirizi.
Mukhozanso kugwiritsa ntchito mawu osakira. Nthawi zambiri anthu amagwiritsa ntchito mawu m'malo mwa liwu limodzi. Tiyeni uku, amatha kulunjika kwa omvera omwewo. Ndiye, akapeza chimene akufuna, amatha kuwafikira mosavuta. Mukakhala ndi mndandanda wa mawu osakira, mutha kuyamba kulemba zomwe zili patsamba lino. Kufufuza kwa mawu osakira ndikofunikira kwambiri pakukweza masanjidwe anu pamainjini osakira ndikukopa omvera omwe mukufuna. Mukasankha mawu osakira oyenera, mwamaliza.
Mukangopanga mndandanda wanu, ndi nthawi yochita kafukufuku wa mawu ofunika. Kufufuza kwa mawu ofunikira kumatenga paliponse kuyambira mphindi zisanu mpaka maola angapo, kutengera kukula kwanu ndi mafakitale. Ndi kafukufuku wa mawu ofunika, muzindikira bwino momwe msika wanu amasakira ndikupanga kampeni zolimba za SEO. Mawu osakira ofunikira amakuthandizani kukwaniritsa zosowa za ogwiritsa ntchito anu komanso omwe akupikisana nawo kwambiri. Ndipo mpikisano wochepa umatanthauza opikisana ochepa, kupangitsa kukhala kosavuta kukweza mawu osakira omwe ali ndi voliyumu yayikulu pamwezi.
Kugwiritsa ntchito Keyword Planner ya Google, mutha kudziwa kuti ndi mawu ati omwe ali ndi mawu osakira kwambiri pamwezi. Mwachitsanzo, miyezi yachilimwe iyenera kulunjika mawu osakira omwe amapeza kuchuluka kwa magalimoto. Ndikosavuta kutayika pamndandanda wautali wa mawu osakira ndikupanga malonda anu kukhala osadziwika. Njira yabwino yochepetsera mndandanda wanu ndikugwiritsa ntchito zosefera za Keyword Planner, zomwe zimawonekera m'munsi kumanzere kwa chophimba.
Kulemba Copy yabwino kwa malonda a Adwords kungawoneke ngati ntchito yosavuta. Muyenera kuphatikiza mawu ochepa chabe, koma ziyenera kukhala zokakamiza kuti owerenga adule. Kope liyenera kufanana ndi tsamba lofikira, nawonso. KlientBoost yayesanso 100 njira zosiyanasiyana zokopera zotsatsa ndikupeza zotsatirazi 10 kukhala ogwira mtima kwambiri. Pitilizani kuwerenga kuti mupeze malangizo abwino. Muyenera kugwiritsa ntchito kuyitanitsa kuchitapo kanthu nthawi zonse, mawu osakira, ndi zinthu zapadera.
Kuwonjezedwa kwa callout kungagwiritsidwe ntchito kuthandizira zidziwitso zomwe sizinaphatikizidwe mumakope otsatsa. Zowonjezera izi zimagwira ntchito ngati kusakatula patsamba ndikuwongolera owerenga patsamba linalake lawebusayiti. Mwachitsanzo, kutsatsa kwa Nike kungaphatikizepo mndandanda wazinthu zodziwika bwino komanso magawo. Kuwonjezera kwa Callout kungagwiritsidwe ntchito kuti mudziwe zambiri, koma asapitirire 25 zilembo. Gwiritsani ntchito njirayi mosamala.
Wosaka yemwe amawona malonda anu akuphatikiza zomwe mukufufuza atha kusintha. Kukopa kotsatsa komwe kumaphatikizanso kufufuzidwa kumawonjezera mwayi wotembenuka. Mwa kuphatikiza funso losaka mu malonda, ndizotheka kudina ndi wofufuza. Mudzasunga ndalama pazotsatsa za Adwords pokulitsa ROI yanu. Ndipo gawo labwino kwambiri ndikuti Anyword ali ndi kuyesa kwaulere kwamasiku 7.
Kuyika mawu ofunika kwambiri ndi chinthu champhamvu chomwe chimalola otsatsa kupanga mitu yawo ndi zotsatsa kuti zigwirizane ndi mawu osakira omwe amafufuzidwa muzotsatsa.. Ndiwothandiza makamaka kwa omvera osiyanasiyana komanso kuyitanira kuchitapo kanthu. Ntchito za IF zimakuthandizani kuti musinthe Malonda anu potengera kusaka kwa wogwiritsa ntchito. Ngati omvera anu ndi amuna, mungafune kuganizira kusintha mutuwo. Apo ayi, mudzakhala ndi zotsatsa zomwe sizikugwirizana ndi zomwe akufufuza.
Mawu amphamvu amakopa anthu ndikugwirizanitsa malingaliro awo. “Inu” ndilo liwu lamphamvu kwambiri, ndipo imathandiza kwambiri. Akagwiritsidwa ntchito moyenera, imayang'ana pa omvera osati bizinesi yanu. Njirayi imawonjezera mwayi wanu wokopa otembenuka. Wolemba mabuku wamkulu amayembekezera zomwe omvera ake amayankha ndikuyankha mafunso asanawafunse. Mukhozanso kusankha kusintha nkhani ya mitu yanu kuti ikhale yosangalatsa kwambiri pazithunzi zazing'ono.
Mutha kugwiritsa ntchito kutsata kutembenuka kwa Adwords patsamba lanu pogwiritsa ntchito kachidindo komwe kamaphatikizidwa patsamba lanu. Kamodzi code itumizidwa, muwona ndime yatsopano yotchedwa Converted Clicks. Izi zidzakuthandizani kukhathamiritsa akaunti yanu ndikulemba zotsatsa zatsopano. Itha kukuthandizaninso kusankha mawu osakira ndi mabidi oyenera pazotsatsa zanu. Kuti mutsegule kutsatira kutembenuka, Pitani ku mawonekedwe a Adwords ndikudina tabu ya Akaunti.
Gawo loyamba pakukonza kutsatira kutembenuka kwa AdWords ndikusankha mtundu wotembenuka. Izi zitha kukhala zogula, ku mchere, Lowani, kapena mawonekedwe a tsamba lofunikira. Mukasankha mtundu wotembenuka, mukhoza kusankha gulu logwirizana mu mawonekedwe a AdWords. Mukhozanso kupanga mitundu yatsopano yotembenuka, zomwe ndizothandiza ngati mukutsatsa malonda ambiri.
Mutha kugwiritsanso ntchito chidule chapadziko lonse lapansi patsamba lanu, yomwe ndi pixel ya AdWords yomwe imatha kuyikidwa patsamba lililonse latsamba lanu. Izi zikuthandizani kuti muwone matembenuzidwe a AdWords omwe akutsogolera pakugulitsa. Ngati muli ndi zotsatsa zingapo zomwe zikuyenda nthawi imodzi, mutha kugwiritsa ntchito kachidutswa kakang'ono padziko lonse pamalonda aliwonse, kotero mutha kuwona kuti ndi malonda ati omwe akuyenda bwino kwambiri.
Kugwiritsa ntchito kutsata kutembenuka kwa Adwords kungakuthandizeni kuyeza ROI yanu ndikuwonjezera kutembenuka kwanu. Izi zikuthandizaninso kugwiritsa ntchito njira za Smart Bidding, zomwe zimangokulitsa kampeni yanu kutengera zolinga zanu zamabizinesi. Izi zipangitsa kuti matembenuzidwe ambiri komanso zochitika zambiri zamakasitomala. Mwa kulunjika pa mawu ofunikira, mutha kupeza zotsatsa zanu pamaso pa anthu oyenera ndikuwongolera ROI yanu. Tiyeni uku, mudzatha kukhathamiritsa bwino kampeni yanu ya Adwords ndikupeza phindu lalikulu kuchokera pakugulitsa kwanu.
Mukakhazikitsa akaunti yanu ya Adwords, mutha kukonza tsamba lanu kuti lizitsata zosintha zanu. Ndiye, mutha kukhazikitsa chizindikiro chapadziko lonse lapansi. Akangoyikidwa, pitani ku Analytics dashboard ndikulowetsa gtag('config','AW-CONVERSION_ID'). Pambuyo kukhazikitsa chizindikiro padziko lonse lapansi, sinthani kuti mufufuze kutembenuka. Muyenera kupereka ID yosintha yomwe ikugwirizana ndi akaunti yanu ya Google Ads, kapena mupeza mauthenga olakwika.
Mtengo wa kampeni ya Adwords umadalira zinthu zambiri, kuphatikiza mtundu wa malonda omwe mwasankha, bajeti ya tsiku ndi tsiku, ndi kuchuluka kwa kudina komwe mukufuna kulandira tsiku lililonse. Kupanga bajeti ya kampeni yanu ndikofunikira kuti zikuthandizeni kuyendetsa bwino ndalama zanu. Bajeti yatsiku ndi tsiku imatsimikiziridwa ndi CPC yochuluka yomwe mukulolera kulipira pa malonda aliwonse. Nthawi zambiri, ndalamazi ndi zofanana ndi gawo limodzi mwa magawo atatu a bajeti yanu ya mwezi uliwonse.
Muyenera kukhazikitsa bajeti yoyenera tsiku lililonse, popeza ndikofunikira kusonkhanitsa deta kuti muwongolere bwino. Njira yabwino yokhazikitsira bajeti yanu ndikuyamba pang'onopang'ono ndipo pang'onopang'ono mupite patsogolo. Makampani ambiri amayamba ndi bajeti yaying'ono kenako ndikuwonjezera momwe malonda awo akukula. Komabe, ndikofunikira kukumbukira kuti mtengo wamalonda ukhoza kukwera kapena kutsika kutengera mtundu wabizinesi yomwe mukuchita..
Ngakhale mtengo wa kampeni ya Adwords ukhoza kukhala woletsedwa kwa mabizinesi ena, anthu ambiri angapindule nazo. Ndi njira yabwino kwambiri yolimbikitsira bizinesi ndikufikira mamiliyoni amakasitomala. Ngakhale zingakhale zodula, AdWords ikhoza kukuthandizani kuti muchepetse mtengo wa kampeni yanu yotsatsa pokweza mitengo yosinthira. Kugwiritsa ntchito Google AdWords ndi ndalama zopindulitsa, ndipo zotsatira zake zingakhale zochititsa chidwi.
Kugwiritsa ntchito mawu osakira ndi njira yabwino yochepetsera ndalama zomwe mumatsatsa. Pobisa zotsatsa zanu pamene wosuta akufufuza mawu akutiakuti, mutha kusunga ndalama pakudina komwe sikumayambitsa kutembenuka. Pokhazikitsa njira yolakwika ya mawu osakira, mutha kuchepetsa kwambiri kampeni yanu ya AdWords ndikuwonjezera ROI yanu. Mothandizidwa ndi chida chabwino pa intaneti, mutha kupeza mawu osakira omwe amabweretsa kudina kwambiri ndikuchepetsa ndalama zomwe mumawononga.
