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AdWords ili ndi njira zingapo zomwe mungasankhe. Mutha kusankha mawu osakira, chitsanzo chotsatsa, Zotsatira zabwino, ndi mtengo. Kuti mupindule kwambiri ndi kampeni yanu yotsatsa, pali zinthu zingapo zofunika kuziganizira. Werengani kuti mudziwe za zosankha zosiyanasiyana zomwe mungapeze. Ndiye mutha kusankha yomwe ikugwirizana ndi bizinesi yanu.
Ngati mukugwiritsa ntchito Google AdWords patsamba lanu labizinesi, muyenera kusankha mawu osakira mwanzeru. Cholinga chake ndikupeza kudina koyenera kuchokera kwa makasitomala ndikuchepetsa kuchuluka kwa zotsatsa zanu. Mawu osakira ofananira, komabe, ndi opikisana kwambiri ndipo amatha kukopa makasitomala omwe safuna zomwe mumapereka. Mwachitsanzo, ngati muli ndi kampani yomwe imapereka ntchito zowunikira malonda a digito, simukufuna kulengeza mawu “malonda a digito.” M'malo mwake, yesani kulunjika mawu enanso monga “malonda a digito” kapena “ntchito zotsatsa digito”.
Kutsata mawu osakira ndi njira yopitilira. Muyenera nthawi zonse kuyang'ana mawu osakira atsopano komanso ogwira mtima kwambiri omwe amakopa omvera anu. Mawu osakira akusintha nthawi zonse ndikuwunikidwanso pamene ukadaulo watsopano ndi zomwe zikuchitika zikuwonekera. Kuphatikiza apo, opikisana nawo nthawi zonse amasintha njira yawo, mitengo, ndi kusintha kwa chiwerengero cha omvera.
Mawu osakira a liwu limodzi ndi abwino pazosaka zambiri, koma sangathe kupanga malonda. Muyenera kuyang'ana mawu achindunji komanso ofotokozera ngati mukufuna kupezeka ndi makasitomala omwe akutsata. Kuti mupeze mawu osakira oyenera, fufuzani pa Google ndikuwona zomwe zikubwera. Dinani pazotsatsa zingapo kuti muwone zomwe anthu ena akufuna. Mukhozanso kugwiritsa ntchito ndalama zolipiridwa, monga Moz's Keyword Difficulty Tool, yomwe imapereka kuyesa kwaulere kwamasiku 30.
Google ili ndi chida chapadera chokonzekera mawu omwe angakuthandizeni kupeza mawu osakira. Mutha kuyigwiritsa ntchito kuti ikuthandizireni kukhathamiritsa zotsatsa zanu ndikupanga zolemba zamabulogu, masamba otsikira, ndi masamba azinthu. Ikhozanso kukupatsani lingaliro la mawu kapena mawu omwe omwe akupikisana nawo akugwiritsa ntchito.
Kuwonjezera pa chikhalidwe CPC chitsanzo, Adwords imaperekanso njira yanzeru komanso yodzipangira yokha. Ndi kuyitanitsa kwanzeru, ogwiritsa ntchito amakhazikitsa ma CPC oyambira a mawu osakira ndi magulu otsatsa. Komabe, Google ili ndi ufulu wokweza kapena kutsitsa zotsatsa ngati pakufunika. Nthawi zambiri, imayesa kutsatsa kwapakati pamtengo wokwera pakudina, koma atha kuchepetsa mabizinesi pamene kutembenuka kuli kochepa.
Mutha kugwiritsa ntchito Google Analytics ndi kutsatira kutembenuka kuti muwone kuchuluka kwa mabizinesi anu. Mutha kugwiritsanso ntchito zida ngati Keyword Planner kuti mukwaniritse zotsatsa zanu. Zida izi zingakuthandizeni kudziwa mawu ofunika kwambiri ndikukhazikitsa CPC yanu moyenera. Njirazi zitha kuthandiza malonda anu kuti azitha kudina kwambiri ndikuwonjezera kusinthika.
Kuyesa kugawanika ndi njira yofunikira yoyesera njira yanu yoyitanitsa. Poyesa ma bidi osiyanasiyana, mutha kuyeza mawu osakira omwe akuyendetsa matembenuzidwe ambiri ndi omwe akukuwonongerani ndalama zochepa. Mutha kufananizanso magwiridwe antchito amagulu anu otsatsa ndi makampeni. Ndiye, mukhoza kusintha malonda anu moyenerera.
Njira ya Maximize Conversions ikufuna kukulitsa mitengo yodumphadumpha ndikukhala mkati mwa bajeti yanu yatsiku ndi tsiku. Njira ya Maximize Conversions ikhoza kukhazikitsidwa ngati kampeni imodzi, gulu la malonda, kapena mawu ofunika. Njirayi imangosintha ma bid kutengera zomwe zidachitika kale kuti muwonjezere kutembenuka kwanu. Njirayi ndi yoyenera makampani omwe akufuna kuyambitsa zatsopano, sinthani katundu wotsala, kapena yesani zinthu zatsopano.
Mukhozanso kugwiritsa ntchito chitsanzo cha bid. Izi zimakupatsani mwayi wokonza zotsatsa zanu pokhazikitsa zotsatsa za mawu osakira komanso malo otsatsa. Nthawi zambiri zimakhala zotsutsana, popeza otsatsa ambiri nthawi zambiri amakondedwa kuposa otsika mtengo.
Zotsatira zabwino ndizofunikira kwambiri pa kampeni yanu ya Adwords. Zimatengera ndalama zomwe mumawononga pa liwu lililonse, ndipo kutsika kwapamwamba kumapangitsa kuti pakhale kusachita bwino komanso kutsika pang'ono (Mtengo CTR). Magoli apamwamba ndi nkhani yabwino, monga zidzatanthawuza kuyika zotsatsa zambiri komanso kutsika mtengo. Kupambana kwabwino kwa AdWords kumawerengeredwa pa sikelo kuyambira wani mpaka khumi. Ndikofunika kumvetsetsa mphambu yanu chifukwa imatha kusiyanasiyana kutengera mawu omwe mumagwiritsa ntchito komanso magulu omwe mumapanga.
Chinanso chomwe chikukhudza kuchuluka kwabwino ndizomwe zimachitika patsamba lofikira. Onetsetsani kuti tsamba lanu lofikira likugwirizana ndi gulu la mawu osakira komanso zogwirizana ndi zomwe mwatsatsa. Tsamba lofikira lomwe lili ndi zofunikira lidzakhala ndi zigoli zapamwamba kwambiri. Komabe, tsamba lofikira lomwe silikugwirizana ndi gulu la mawu osakira lidzapeza mphambu yotsika.
Kudina-kudutsa ndi kuchuluka kwa anthu omwe amadina malonda anu. Ngati anthu asanu adina pa malonda, ndiye muli ndi 0.5% kudina-kudutsa. Ichi ndiye chinthu chofunikira kwambiri pakuzindikira Score Yanu Yabwino. Ndichizindikiro cha momwe malonda anu alili oyenera pazosowa za osaka.
Kuchulukitsa Ubwino Wanu pa Adwords ndikofunikira kuti kampeni yanu ya AdWords ikhale yopambana. Kupambana kwakukulu kumatha kukulitsa kuwonekera kwa malonda anu ndikuchepetsa mtengo wa kampeni yanu. Komabe, kutsika kwapamwamba kungawononge bizinesi yanu, kotero ndikofunikira kupanga zotsatsa zanu kukhala zogwirizana momwe mungathere. Ngati simukudziwa momwe mungasinthire ma Quality Score anu, mutha kulemba ntchito wolemba zamalonda kuti akuthandizeni kulemba malonda omwe ali oyenera kwa omvera anu.
AdWords Quality Score ndi metric yomwe imawerengedwa ndi Google kuti iwunikire zotsatsa zanu. AdWords’ zabwino zimatengera mtundu wa malonda anu ndi mawu osakira. Kupambana kwapamwamba kumatanthawuza kutsika mtengo pakudina kulikonse. Izi zikutanthauza mwayi wochuluka wa kutembenuka.
CPC kapena Cost-per-click ndiye maziko amakampeni ambiri a Adwords. Ngakhale metric iyi siyimapereka chidziwitso chochuluka pachokha, ndi poyambira bwino kumvetsetsa mtengo wa kampeni yanu yotsatsa. Ndi njira yabwinonso yowonera kuchuluka kwa anthu omwe akuwona malonda anu. Zidziwitso zamtunduwu ndizothandiza makamaka popanga kampeni yotsatsa yopambana yomwe ipitilira.
Pali njira zingapo zochepetsera mtengo wamakampeni a Adwords. Choyamba, mukhoza kugwiritsa ntchito keyword planner, chomwe ndi chida chaulere choperekedwa ndi nsanja ya Google Ads. Chida ichi chimakuthandizani kudziwa kuchuluka kwa magalimoto omwe mawu anu ofunikira akupeza, mlingo wa mpikisano, ndi mtengo-pa-kudina. Mutha kugwiritsa ntchito chidziwitsochi kuti mabizinesi anu akhale opikisana ndikuchepetsa mtengo wanu.
Mtengo wa AdWords ukhoza kusiyana kwambiri, ndipo zimatengera zinthu zingapo, kuphatikizapo mpikisano, kusaka voliyumu, ndi udindo. Chiwerengero cha mawu omwe mumasankha chingakhudzenso bajeti yanu. Muyenera kukhala ndi bajeti yomwe mungathe. Komabe, ndikofunikira kudziwa kuti ndalama za AdWords zitha kukwera ngati mutasankha mawu osakira omwe ali opikisana kwambiri..
Njira ina yochepetsera mtengo wa AdWords ndikulemba ganyu munthu wamba. Mtengo wolembera munthu wogwira ntchito pawokha pa ntchitoyi ukhoza kuyambira $100 ku $150 pa ola. Koma freelancer yabwino imatha kukupulumutsirani ndalama zambiri popewa kuwononga ndalama zotsatsa.
Njira ina yochepetsera mtengo wa Adwords ndiyo kugwiritsa ntchito mtengo-pa-acquisition. Ngakhale CPA ndi okwera mtengo kuposa malonda muyezo, ikadali yopindulitsa. Ngati mugwiritsa ntchito CPA, mutha kusintha mtengo wanu pakadina kamodzi kuti bajeti yanu isafike. Izi zikupatsaninso lingaliro la ndalama zomwe mumagwiritsa ntchito pakudina kulikonse.
Kutembenuka ndi njira yofunikira kuti muyitsatire mu AdWords. Kukwera kwa kutembenuka mtima, kuchuluka kwa magalimoto omwe mukuyendetsa patsamba lanu. Komabe, kutembenuka kwapang'onopang'ono kungabwere chifukwa cha zifukwa zingapo zosiyana. Ngati mukuyang'ana ogula m'munda wanu, muyenera kuyesetsa kukwaniritsa a 2.00% kutembenuka kapena bwino. Ngati mungathe kukwaniritsa izi, mupanga otsogolera ambiri ndi, panthawi yake, zambiri zamalonda.
Choyamba, muyenera kusonkhanitsa zambiri za makasitomala anu. Muyenera kupereka zokonda zanu. Kuchita izi, mutha kugwiritsa ntchito mafomu kapena makeke patsamba lanu. Mutha kugwiritsa ntchito izi kupanga zotsatsa zomwe zingakhale zogwirizana ndi makasitomala anu. Izi zikuthandizani kuti muwonjezere kutembenuka kwanu.
Kutembenuka kumadalira zinthu zingapo kuphatikizapo makampani ndi mankhwala. Mu e-commerce, Mwachitsanzo, pafupifupi kutembenuka mlingo ndi 8.7%. Panthawiyi, Kutembenuka kwa AdWords ndiko 2.35%. Ndipo kwa mafakitale monga zachuma, pamwamba 10% wa kutembenuka mitengo ndi 5 nthawi zambiri kuposa avareji. Mwambiri, mukufuna kuyesetsa kutembenuka osachepera 10%.
Kuti muwonjezere kutembenuka kwanu, muyenera kuganizira makasitomala anu abwino. Kuyang'ana makasitomala abwino sikungopulumutsa ndalama zanu zotsatsa, koma zidzakulitsanso mwayi wanu wopambana. Makasitomala okhutitsidwa adzabwerera patsamba lanu ndikukhala oyimira mtundu. Kuwonjezera pamenepo, mudzatha kuonjezera mtengo wa moyo wanu wa makasitomala.
Kuti muwonjezere kutembenuka kwanu mu Adwords, onetsetsani kuti mwakonza tsamba lanu lofikira. Mutha kuchita izi pokonza tsamba lanu lofikira, kulemba makope okakamiza ndikusintha zomwe mukufuna kutsata kampeni. Kuphatikiza apo, zikuthandizani kukweza kutembenuka kwanu ngati tsamba lanu lapangidwira ogwiritsa ntchito mafoni. Kuwonjezera pa izi, mutha kugwiritsanso ntchito kutsatsanso kukopa alendo anu kuti agule.
