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Kuti mupambane mu Adwords, muyenera kudziwa mawu osakira omwe muyenera kugwiritsa ntchito komanso momwe mungawagulitsire. M'nkhaniyi, muphunzira kukhazikitsa mabidi pamanja, fufuzani mawu osakira, ndikuwongoleranso zotsatsa zanu. Pali zambiri ku keyword strategy, nawonso, kuphatikiza momwe mungayesere mawu anu osakira komanso momwe mungadziwire kuti ndi ati omwe amapeza mitengo yabwino kwambiri. Mwachiyembekezo, njira izi zidzakuthandizani kuti mupindule kwambiri ndi Adwords.
Kutsatsa kwa injini zosaka ndi gawo lofunikira pakutsatsa pa intaneti, ndipo kampeni yotsatsa yopambana imadalira kusankha mawu oyenera. Kufufuza kwa mawu osakira ndi njira yodziwira misika yopindulitsa ndi zomwe mukufuna kufufuza. Mawu osakira amapatsa wotsatsa ziwerengero za ogwiritsa ntchito intaneti ndikuwathandiza kupanga njira yotsatsira. Kugwiritsa ntchito zida monga Google AdWords’ womanga malonda, mabizinesi amatha kusankha mawu osakira ofunikira kwambiri pakutsatsa kwawo kolipira. Cholinga cha kafukufuku wamawu osafunikira ndikutulutsa zowoneka zamphamvu kuchokera kwa anthu omwe akufunafuna zomwe mukuyenera kupereka.
Gawo loyamba pakufufuza kwa mawu osakira ndikuzindikira omvera omwe mukufuna. Mukangozindikira omvera anu, mukhoza kupita ku mawu ofunika kwambiri. Kuti mufufuze mawu ofunika, mutha kugwiritsa ntchito zida zaulere monga Google's Adwords Keyword Tool kapena zida zofufuzira mawu ofunika monga Ahrefs. Zida izi ndi zabwino kwambiri pofufuza mawu osakira, momwe amaperekera ma metric pa chilichonse. Muyeneranso kuchita kafukufuku wochuluka momwe mungathere musanasankhe mawu osakira kapena mawu.
Ahrefs ndi imodzi mwazida zabwino kwambiri zofufuzira mawu osakira kwa omwe amapanga zinthu. Chida chake chofufuzira mawu ofunikira chimagwiritsa ntchito deta ya clickstream kuti ipereke ma metrics apadera. Ahrefs ali ndi mapulani anayi osiyanasiyana olembetsa, ndi mayesero aulere pa mapulani olembetsa a Standard ndi Lite. Ndi mayesero aulere, mutha kugwiritsa ntchito chida kwa masiku asanu ndi awiri ndikulipira kamodzi pamwezi. Mawu osakira database ndi ochuluka – ili ndi mawu osakira mabiliyoni asanu ochokera 200 mayiko.
Kufufuza kwa mawu ofunikira kuyenera kukhala njira yopitilira, monga mawu osakira masiku ano sangakhale njira zabwino kwambiri pabizinesi yanu. Kuwonjezera pa kufufuza kwa mawu ofunika, iyeneranso kuphatikiza kafukufuku wazinthu zotsatsa. Kuchita kafukufuku, ingolowetsani mawu osakira omwe amafotokoza kampani yanu ndikuwona kuti anthu amalemba kangati mawuwo mwezi uliwonse. Yang'anirani kuchuluka kwakusaka nthawi iliyonse yomwe amalandila mwezi uliwonse komanso kuchuluka kwa ndalama iliyonse pakudina. Ndi kafukufuku wokwanira, mutha kulemba zomwe zikugwirizana ndi kusaka kotchuka kumeneku.
Muyenera kufufuza mpikisano ndikuzindikira kuti mawu osakira omwe amapezeka kwambiri kuti muwonjezere mwayi wopeza magalimoto ambiri ndikupanga ndalama. Kugwiritsa ntchito zida zofufuzira mawu osakira kudzakuthandizani kusankha mawu osakira omwe ali ndi kuthekera kwambiri komanso omwe ali opikisana kwambiri kuti mupange ndalama. Mutha kugwiritsanso ntchito zida ngati Ubersuggest kuti muwone ziwerengero zamawu achinsinsi, bajeti zoperekedwa, ndi mabidi opikisana. Mukatsimikiza kuti mawu osakira angakupangitseni ndalama, muyenera kusankha pa keyword strategy.
Chofunikira kwambiri kukumbukira ndikusankha mosamala mawu osakira omwe mukufuna kutsata. Mtengo wapatali wa magawo CPC, chabwino. Koma ngati mukufuna kukwaniritsa masanjidwe apamwamba mumainjini osakira, muyenera kukwera mtengo. Google imayang'ana kutsatsa kwanu kwa CPC komanso kuchuluka kwa mawu osakira omwe mukuyang'ana. Izi zikutanthauza kuti muyenera kusankha mawu osakira omwe angakuthandizeni kupeza masanjidwe apamwamba. Kutsatsa pa mawu osakira kumakupatsani mwayi wolondola kwambiri ndi omvera anu.
Mukamagula mawu osakira mu Adwords, muyenera kuganizira zomwe omvera anu akufuna. Anthu ambiri amapeza tsamba lanu kudzera muzotsatsa zanu, kuchuluka kwa magalimoto mudzalandira. Kumbukirani kuti si mawu onse omwe angabweretse malonda. Kugwiritsa ntchito kutsatira kutembenuka kumakupatsani mwayi wopeza mawu osakira opindulitsa kwambiri ndikusintha CPC yanu yayikulu molingana. Pamene njira yanu yotsatsa mawu achinsinsi ikugwira ntchito, zidzakubweretserani phindu lalikulu. Ngati bajeti yanu ili yochepa, mutha kugwiritsa ntchito nthawi zonse ngati PPCexpo kuyesa njira yanu yopangira mawu osakira.
Kumbukirani kuti omwe akupikisana nawo sakufuna kuti mukhale woyamba patsamba lazotsatira za Google. Muyeneranso kuganizira za phindu la kampeni yanu yotsatsa. Mukufunikiradi kuchuluka kwamakasitomala omwe angakhale akufufuza malonda anu? Mwachitsanzo, ngati malonda anu akuwoneka pansi pamindandanda yawo, mutha kukopa zodina kuchokera kumakampani ena. Pewani kuyitanitsa malonda a omwe akupikisana nawo ngati sakukhudzidwa ndi bizinesi yanu.
Kutsatsa pawokha sikutengera zochitika zaposachedwa, kufalitsa nkhani, kung'anima malonda, kapena nyengo. Kutsatsa kwapamanja kumayang'ana kwambiri kukhazikitsa kutsatsa koyenera panthawi yoyenera. Potsitsa zotsatsa zanu pomwe ROAS ili yotsika, mukhoza kukulitsa ndalama zanu. Komabe, kuyitanitsa pamanja kumafuna kuti mudziwe zazinthu zosiyanasiyana zomwe zingakhudze ROAS. Pachifukwa ichi, kuyika mabidi pamanja ndikopindulitsa kwambiri kuposa kungopanga zokha.
Ngakhale njira iyi imatenga nthawi yochulukirapo, imapereka chiwongolero cha granular ndikutsimikizira kukhazikitsa pompopompo zosintha. Kutsatsa pawokha sikoyenera kumaakaunti akulu, zomwe zingakhale zovuta kuziyang'anira ndi kuzilamulira. Komanso, Kuwonera akaunti tsiku ndi tsiku kumachepetsa otsatsa’ mwayi wowona “chithunzi chachikulu.” Kutsatsa pamanja kumakupatsani mwayi wowunika mabizinesi a mawu osakira.
Mosiyana ndi kuyitanitsa basi, kukhazikitsa mabidi pamanja mu Google Adwords kumafuna kuti mudziwe malonda kapena ntchito yanu ndikukhala ndi chidziwitso chofunikira kuti mukhazikitse zotsatsa zanu. Komabe, kuyitanitsa pawokha sinthawi zonse kukhala njira yabwino pamakampeni ena. Ngakhale Google imatha kukulitsa zotsatsa zanu potengera zosintha, sizimadziwa nthawi zonse kuti ndi zosintha ziti zomwe zimagwirizana ndi bizinesi yanu. Mukhozanso kugwiritsa ntchito mndandanda wa mawu osakira kuti muchepetse zinyalala zanu.
Pamene mukufuna kuwonjezera kudina, mutha kukhazikitsa CPC pamanja mu Google Adwords. Mutha kukhazikitsanso malire otsatsa a CPC. Koma kumbukirani kuti njirayi ingakhudze cholinga chanu ndikupangitsa CPC yanu kukwera. Ngati muli ndi bajeti ya $100, kukhazikitsa malire a CPC otsatsa $100 ikhoza kukhala njira yabwino. Pamenepa, mutha kukhazikitsa mtengo wotsika chifukwa mwayi wotembenuka ndi wochepa.
Malamulo a Google amaletsa kutolera zinthu zanu kapena zozindikirika ngati manambala a kirediti kadi, ma adilesi a imelo, ndi manambala a foni. Mosasamala kanthu momwe kuyesanso kutsata ndi Adwords kungakhale kwa bizinesi yanu, pali njira zopewera kusonkhanitsa zambiri zamunthu mwanjira imeneyi. Google ili ndi mitundu iwiri yayikulu yotsatsa yomwe ikulozeranso, ndipo amagwira ntchito m'njira zosiyanasiyana. Nkhaniyi ikuyang'ana njira ziwirizi ndikulongosola ubwino wa iliyonse.
RLSA ndi njira yamphamvu yofikira ogwiritsa ntchito omwe ali pamndandanda womwe akukuwombaninso ndikuwajambula pafupi ndikusintha.. Kutsatsa kotereku kumatha kukhala kothandiza kujambula ogwiritsa ntchito omwe awonetsa chidwi pazinthu zanu ndi ntchito zanu koma sanasinthe.. Kugwiritsa ntchito RLSA kumakupatsani mwayi wofikira ogwiritsa ntchitowo ndikusungabe kutembenuka kwakukulu. Tiyeni uku, mutha kukhathamiritsa kampeni yanu potsata ogwiritsa ntchito omwe ali oyenera kwambiri.
Makampeni obwereza amatha kuchitidwa pamapulatifomu osiyanasiyana, kuchokera ku injini zosaka kupita kumalo ochezera a pa Intaneti. Ngati muli ndi mankhwala omwe ali otchuka kwambiri, mutha kupanga zotsatsa zofananira ndi zomwe mukufuna. Ndizotheka kukhazikitsanso kampeni yowunikiranso pamapulatifomu angapo. Komabe, chifukwa champhamvu kwambiri, ndi bwino kusankha kuphatikiza kothandiza kwambiri kwa onse awiri. Kampeni yoyang'aniranso bwino ikhoza kuyendetsa malonda atsopano ndikuwonjezera phindu mpaka 80%.
Kuyang'ananso ndi Adwords kumakupatsani mwayi wowonetsa zotsatsa patsamba lomwe mudachezerapo kale. Ngati wosuta adasakatula tsamba lanu lazinthu m'mbuyomu, Google iwonetsa zotsatsa za Dynamic zomwe zili ndi chinthucho. Zotsatsazo zidzawonetsedwanso kwa alendowo ngati achezera tsambalo mkati mwa sabata. N'chimodzimodzinso ndi malonda omwe amaikidwa pa YouTube kapena Google's display network. Komabe, Adwords samatsata malingaliro awa ngati simunawalumikizane nawo m'masiku ochepa.
Ngati mukuganiza momwe mungapezere ndikuwonjezera mawu osakira pa kampeni yanu ya Adwords, pali njira zingapo zochitira izo. Njira imodzi yosavuta ndiyo kugwiritsa ntchito kusaka kwa Google. Lowetsani mawu osakira omwe mukuyesera kutsata, ndipo muwona zotsatsa zofananira zikubwera. Kuwonjeza zotsatsa izi pamndandanda wa mawu osakira a Adwords kukuthandizani kuti mukhale kutali ndi zotsatsazo ndikusunga akaunti yanu yoyera..
Ngati mukugwira ntchito yotsatsa pa intaneti, mungafune kulunjika mawu osakira a SEO komanso a PPC, CRO, kapena Landing Page Design. Ingodinani pa “onjezani mawu osakira” batani pafupi ndi mawu osakira, ndipo zidzawonekera pafupi ndi nthawi yosaka. Izi zikuthandizani kuti mukhale oyenera komanso kuti mukhale otsogolera komanso ogulitsa. Koma musaiwale za mawu osakira a mpikisano wanu – ochepa a iwo akhoza kukhala ofanana, kotero muyenera kusankha.
Kugwiritsa ntchito mawu osakira kuti mulepheretse mafunso osakira ndi njira yamphamvu yotetezera bizinesi yanu ku malonda osasamala a Google. Muyeneranso kuwonjezera mawu osakira pagulu la kampeni. Izi ziletsa mafunso osakira omwe sakugwira ntchito pa kampeni yanu ndipo zigwira ntchito ngati mawu osakira osakira magulu otsatsa amtsogolo. Mutha kuyika mawu osakira omwe amafotokoza za kampani yanu mwanjira wamba. Mutha kugwiritsanso ntchito kuletsa zotsatsa zazinthu zinazake kapena magulu, monga masitolo a nsapato.
Momwemonso mawu osakira abwino, muyenera kuwonjezera mawu osakira ku kampeni yanu ya Adwords kuti mupewe kuchuluka kwa magalimoto osafunikira. Mukamagwiritsa ntchito mawu osakira, muyenera kupewa mawu wamba, monga “ninja air fryer”, zomwe zidzangokopa anthu omwe ali ndi chidwi ndi zinthu zinazake. Mawu achindunji, monga “ninja air fryer”, adzakupulumutsirani ndalama, ndipo mudzatha kusiya zotsatsa zomwe sizikugwirizana ndi bizinesi yanu.
