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Mukakonzeka kupanga kampeni yotsatsa kampani yanu ya SaaS, mwina mukudabwa momwe mungayambire. Pali zinthu zingapo zofunika kuziganizira, kuphatikizapo ndalama, mawu osakira, malonda, ndi kutsatira kutembenuka. Ngati simukudziwa poyambira, werengani chitsogozo chathu choyambira ku Adwords. Izi zikupatsirani chidziwitso chofunikira kuti muyambe komanso kuti mupindule kwambiri ndi kampeni yanu yotsatsa. Mutha kupezanso upangiri wamtengo wapatali ndi malangizo kuchokera kwa ogulitsa ena a SaaS.
Kuti muwonjezere kuchita bwino kwa kampeni yanu yotsatsa, ndikofunikira kuyendetsa bwino ndalama za Adwords. Mutha kutsitsa mtengo wazotsatsa zanu powonjezera mphambu yanu yabwino. Pogwiritsa ntchito mawu osakira, mutha kupewa kutsata omvera okwera mtengo ndikukulitsa kampeni yanu. Kuwonjezera pa kutsitsa mtengo, mutha kusintha kufunikira kwa zotsatsa zanu. M'munsimu muli maupangiri angapo okulitsa Score yanu Yabwino:
Yang'anani mtengo wa mawu anu achinsinsi tsiku lililonse. Kutsata mtengo wa liwu lililonse lofunikira kumakuthandizani kusungabe bajeti yanu yotsatsa ndikuzindikira zomwe zikuchitika. Izi ndizofunika makamaka ngati omwe akupikisana nawo akugwiritsa ntchito ndalama zambiri pa mawu ofanana. Komanso, kumbukirani kuti CPC ikhoza kuchulukirachulukira ngati mukuyang'ana mawu osakira opikisana kwambiri. Chofunika kwambiri kukumbukira ndikuti ndalama za Adwords zidzakwera pamene mpikisano ukuwonjezeka, chifukwa chake muyenera kuganizira za mpikisano wa mawu osakira omwe mwasankha.
Mukhozanso kuwunika kutembenuka kwanu, zomwe zimakuuzani kangati mlendo amachita zinthu zinazake. Mwachitsanzo, ngati wina adina pa malonda anu ndikulembetsa mndandanda wanu wa imelo, AdWords ipanga khodi yapadera yomwe idzalumikiza ma seva kuti agwirizanitse zomwezo ndi kuchuluka kwa kudina kotsatsa.. Gawani mtengo wonsewo ndi 1,000 kuti muwone mtengo wanu wonse pakutembenuka.
Pali zinthu zingapo zomwe zimakhudza mtengo pakudina, koma zambiri, mawu okwera mtengo kwambiri mu AdWords amakhudzana ndi zachuma, mafakitale omwe amayendetsa ndalama zambiri, ndi gawo lazachuma. Mawu osakira okwera mtengo m'gululi nthawi zambiri amakhala okwera mtengo kuposa mawu ena osafunikira, kotero ngati mukufuna kulowa mu gawo la maphunziro kapena kuyambitsa malo opangira chithandizo, muyenera kuyembekezera kulipira ma CPC apamwamba. Mawu osakira okwera mtengo kwambiri akuphatikizapo azachuma ndi maphunziro, kotero onetsetsani kuti mukudziwa ndendende zomwe mukupeza musanayambe kutsatsa.
Mtengo wanu wokwanira pakudina (Zamgululi) ndiye ndalama zapamwamba kwambiri zomwe mukuganiza kuti kudina ndikoyenera, ngakhale sizomwe kasitomala wanu wamba amalipira. Mwachitsanzo, Google ikukupangirani kukhazikitsa CPC yanu yochuluka kwambiri $1. Kuwonjezera pamenepo, mutha kukhazikitsa pamanja CPC yanu yayikulu, kukhazikitsidwa kosiyana ndi njira zotsatsa zokha. Ngati simunagwiritsepo ntchito AdWords kale, ndi nthawi yoti muyambe.
Ngakhale kufufuza kwa mawu osakira ndi gawo lofunikira pakuwunikira mawu, muyenera kusintha nthawi ndi nthawi kuti mukhale ndi zosintha. Ichi ndi chifukwa omvera zizolowezi, mafakitale, ndipo misika yomwe mukufuna ikusintha nthawi zonse. Ngakhale kufufuza mawu ofunika kungakuthandizeni kupanga malonda oyenera, mpikisano akusinthanso njira zawo. Mawu osakira omwe ali ndi mawu awiri kapena atatu ndiye kubetcha kwabwino kwambiri. Komabe, kumbukirani kuti palibe yankho limodzi lolondola kapena lolakwika. Mawu osakira ayenera kukhala ogwirizana ndi bizinesi yanu komanso mutu watsamba lanu lotsatsa ndi tsamba lofikira.
Mukakhala ndi mndandanda wa mawu osakira, mutha kuyesa kugwiritsa ntchito chida cha Keyword Planner. Mutha kutumiza mawu osakira omwe aperekedwa, koma ndi njira yotopetsa. Mukhozanso kugwiritsa ntchito “Pamwamba pa tsamba” ndime kuti mupeze zotsatsa zapatsamba zapamwamba zamawu anu osakira. Chida ichi chimagwira ntchito pa Google's Display Network, zomwe zikuwonetsa zotsatsa pafupi ndi zofanana. Mutha kuyesa mawu osakira kuti mupeze mawu abwino kwambiri. Mukapeza mawu osakira omwe mumakonda, mutha kuzigwiritsa ntchito pamakampeni anu a Adwords.
Posankha mawu ofunika, kumbukirani cholinga. Mwachitsanzo, mukufuna kuti anthu azidina zotsatsa zanu chifukwa akufunafuna njira yothetsera vuto. Komabe, izi sizingakhale choncho pamene anthu akufufuza kunja kwa injini zosaka, Mwachitsanzo. Mwina akungoyang'ana pa intaneti kapena kufunafuna maphunziro. Kusankha mawu ofananira ndi mawu kumakupatsani mwayi wowongolera ndalama ndikutsata makasitomala enieni. Zimatsimikiziranso kuti zotsatsa zanu ziziwoneka kwa makasitomala omwe akufunafuna mawu enieniwo.
Posankha mawu ofunika, kumbukirani kuti si mawu onse omwe amapangidwa mofanana. Ngakhale ena angawoneke anzeru poyamba, ena sali. Kufufuza “wifi password” zikuwonetsa kuti anthu akufuna password ya wifi, osati chinthu kapena ntchito inayake. Mwachitsanzo, wina yemwe akufunafuna mawu achinsinsi a WiFi atha kuchotsedwa pa wifi ya wina, ndipo simungafune kutsatsa malonda anu pa wifi yawo!
Mutha kusintha zotsatsa zanu pa Adwords kutengera zotsatira zanu. Google ili ndi mawonekedwe omwe angakuthandizeni kudziwa kuchuluka kwa mawu osakira. Mutha kugwiritsa ntchito chida ichi kuyerekeza CPC ndi malo amitundu yosiyanasiyana yotsatsa. Ndalama zomwe mumapereka zingadalirenso bajeti yomwe mwakhazikitsa pa kampeni yanu yotsatsa. M'munsimu muli maupangiri osinthira ma Adwords kuti muwonjezere zotsatira zanu.
Dziwani omvera omwe mukufuna. Pogwiritsa ntchito anthu otsatsa malonda, mutha kulunjika bwino omvera anu ndi AdWords. Mwachitsanzo, mutha kuwona maola awo ogwirira ntchito komanso nthawi yoyendera. Komanso, mukhoza kudziwa kutalika kwa nthawi imene amakhala kuntchito kapena popuma. Podziwa zinthu izi, mutha kukonza zotsatsa zanu kuti ziwonetse zomwe omvera anu akutsata. Izi ndizothandiza makamaka ngati mukuyang'ana makasitomala omwe amatha kugula zinthu ndi ntchito zokhudzana ndi makampani ena.
Dziwani mitundu ya omwe ogwiritsa ntchito amatsatsa. Mwachitsanzo, wosuta yemwe akufunafuna 'Bike Shop’ kuchokera pakompyuta yawo mwina akufunafuna malo enieni. Komabe, munthu amene akufunafuna funso lomwelo pa foni yam'manja amathanso kufunafuna magawo anjinga pa intaneti. Otsatsa omwe akufuna kufikira anthu apaulendo ayenera kuyang'ana pazida zam'manja m'malo mogwiritsa ntchito kompyuta kapena piritsi. Okwera ambiri ali munjira yofufuzira ndipo amakonda kugula komaliza kuchokera pakompyuta kapena piritsi lawo.
Mawu osakira amakhudza kwambiri bizinesi yanu ndi malonda anu, kotero mungafunike kuchita zongopeka mukakhazikitsa zoyambira zanu, koma mudzatha kuzisintha mukakhala ndi ziwerengero zanu. Mutha kutsata chiwongolero cha mawu osakira kuti mukhazikitse zotsatsa zanu zoyambira ndikuzisintha mkati mwa milungu ingapo mutatsegula akaunti yanu.. Mutha kusintha mabidi anu achinsinsi mutazindikira bajeti yanu ndi omvera omwe mukufuna.
Kutengera ndi kukula kwa bajeti yanu, mutha kusankha kuyika mabidi anu pamanja kapena kugwiritsa ntchito njira imodzi yokha. Pali njira zina zingapo zokometsera zotsatsa zanu pa Adwords, koma njira ya Maximize Conversions ndiyo yotchuka kwambiri. Google imagwiritsa ntchito kuphunzira pamakina kupanga mabidi potengera bajeti yanu yatsiku ndi tsiku. Komabe, muyenera kugwiritsa ntchito njirayi ngati muli ndi bajeti yayikulu ndipo mukufuna kusinthiratu njira yokhazikitsira malonda pa Adwords.
Mutha kugwiritsa ntchito kutsatira kutembenuka kwa AdWords kuti muwone kuchuluka kwa malonda anu akusintha. Kawirikawiri, muwona kuchuluka kwa zosintha patsamba lanu lotsimikizira mukagwiritsa ntchito nambala yosinthira pazinthu ziwiri. Ngati chiyembekezo chinadina pazotsatsa zonse ziwiri zomaliza 30 masiku, ndiye muyenera kutha kupereka ndalama zomwezo m'makhodi onse otembenuka. Koma kuchuluka kwa otembenuka kumasiyana kutengera mtundu wa zomwe mumagwiritsa ntchito.
Kutembenuka sikuli kwapadera kwa kasitomala m'modzi, kotero ndizotheka kugwiritsa ntchito mtengo wosiyana pa chilichonse. Nthawi zambiri, mfundozi zimagwiritsidwa ntchito kuyeza ROI pa kampeni iliyonse yotsatsa. Mutha kugwiritsanso ntchito mitundu yosiyanasiyana pamitengo yosiyanasiyana komanso mitundu yosinthira. Mtengo wa kutembenuka uyenera kulowetsedwa mu gawo lolingana. Komabe, mungafune kugwiritsa ntchito mtengo umodzi wosinthira pazotsatsa zanu zonse kuti muwonetsetse kuti mutha kuyeza ROI ya malonda aliwonse.
Mukakhazikitsa Webusayiti kapena Imbani Zosintha Patsamba, dinani pa Advanced Settings tabu. Izi ziwonetsa gawo la Converted Clicks. Mukhozanso kuona kutembenuka deta pa misinkhu angapo, kuphatikizapo Campaign, Ad Group, Malonda, ndi Keyword. Mutha kugwiritsanso ntchito data yotsata kutembenuka kuti muwone mitundu ya malonda omwe ali othandiza kwambiri kutembenuza. Poyang'anira kutembenuka kwanu, mudzakhala ndi chithunzi cholondola chazotsatsa zanu ndikuzigwiritsa ntchito ngati chitsogozo cholembera zotsatsa zamtsogolo.
Kukhazikitsa kutsatira kutembenuka kwa AdWords ndikosavuta. Gawo loyamba ndikukhazikitsa code yanu yotsata. Mutha kutanthauzira kutembenuka kwa malonda anu aliwonse powafotokozera molingana ndi mtundu wa zochitika zomwe wogwiritsa ntchito adachita.. Mwachitsanzo, mutha kusankha kutsatira zosintha ngati kutumiza fomu yolumikizirana kapena kutsitsa kwaulere ebook. Kwa masamba a Ecommerce, mutha kutanthauza kugula kulikonse ngati kutembenuka. Mukangopanga code, mukhoza kuyamba kutsatira malonda anu.
Kutsata kutembenuka kumasiyana pakati pa Google Analytics ndi AdWords. Google Analytics imagwiritsa ntchito podina komaliza ndikutsimikizira kutembenuka pomwe kudina komaliza kwa AdWords kudadina. Mbali inayi, AdWords amatengera zomwe mwasinthazo ngakhale mutakhala ndi njira zina zolumikizirana ndi wogwiritsa ntchito asanafike patsamba lanu.. Koma njira iyi mwina siyingakhale yoyenera bizinesi yanu. Chifukwa chake, muyenera kugwiritsa ntchito kutsatira kutembenuka kwa AdWords ngati muli ndi njira zingapo zotsatsira pa intaneti.
