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Ngati muli mu bizinesi yolemba ntchito mainjiniya, tsamba lofikira ndi kampeni ya Adwords ndi njira ziwiri zabwino zopezera ofunsira atsopano. Kuwonjezera pa keyword palokha, onetsetsani kuti mtundu wa machesi ndi woyenera. Kuti mudziwe zomwe omvera anu akufuna, fufuzani tsamba ndi Google Analytics. Zida izi zikuthandizani kuti mupeze mawu osakira omwe alendo anu akufuna. Ndiye, gwiritsani ntchito mawu osakirawa mu kampeni yanu ya AdWords kuti mukope ofunsira atsopano.
Kutsatsanso ndi Adwords ndi chida champhamvu chotsatsa chomwe chingakuthandizeni kugulitsanso makasitomala omwe adayenderapo tsamba lanu.. Chizindikiro chotsatsanso ndi nambala yomwe mumawonjezera patsamba lanu kuti mulole adwords kulunjika alendo anu omwe ali ndi zotsatsa zofananira.. Kawirikawiri, code iyi imawonjezedwa kumunsi kwa tsamba la webusayiti ndipo imakupatsani mwayi wolozera anthu omwe adayendera tsamba lanu. Muyenera kukhazikitsa kachidindo kameneka patsamba lililonse lomwe mukufuna kugulitsanso.
Kutsatsanso ndi Adwords ndi njira yamphamvu yofikira alendo omwe adabwera patsamba lanu ndikuwabwezeretsanso patsamba lanu.. Njirayi imakulolani kutumiza malonda oyenera kwa alendo akale, zomwe zidzawabweretsere ku tsamba lanu. Izi zimakulolani kuti mutembenuzire alendo akalewa kukhala malonda ndi otsogolera. Komanso, imakulolani kutsata magulu omvera enieni. Mutha kuphunzira zambiri za kugulitsanso ndi Adwords mu infographic iyi kuchokera ku Google.
Kugwiritsa ntchito kutsatsanso ndi AdWords ndikothandiza ngati mukufuna kutsata anthu ena. Ndi mawonekedwe otsatsa, mutha kulunjika omvera anu potengera zomwe amakonda komanso zomwe amakonda. Mwachitsanzo, mutha kulunjika anthu omwe akhala akuyang'ana nsapato zokhazikika pomwe wina akufunafuna nsapato wamba adzawonetsedwa kutsatsa kwa nsapato wamba. Makampeni otsatsanso awa amakhala ndi ziwongola dzanja zapamwamba zotembenuka, zomwe zikutanthauza kuti ROI yapamwamba.
Ngati mukufuna kutsatsa kwanu kukopa chidwi cha omvera oyenera, muyenera kugwiritsa ntchito mawu osakira. Tiyeni uku, mutha kuwonetsetsa kuti zotsatsa zanu sizikuwonetsedwa pazosaka zosafunika. Ndi njira yabwino yowonjezerera kubweza kwanu pazachuma (MFUMU) ndi kuchepetsa kuwononga ndalama zotsatsa. Nawa maupangiri kuti mupindule kwambiri ndi mawu osakira. Mukhozanso kuwonera vidiyoyi kuti muwone momwe mungagwiritsire ntchito. Kanemayu akuwonetsa momwe mungapezere ndikugwiritsa ntchito mawu osakira.
Choyambirira chomwe muyenera kuchita ndikupeza zomwe anthu amafufuza patsamba lanu, ndikuwonjezera mawu osakira ku mafunso awa. Mutha kuchita izi pogwiritsa ntchito Analytics ndi AdWords. Mukakhala ndi mawu osakirawa, mutha kuwalowetsa mu AdWords Editor ngati mawu osafunikira. Muthanso kuwonjezera mawu osakira kumagulu ena otsatsa. Onetsetsani kuti mumagwiritsa ntchito mtundu wofananira wa mawu powonjezera mawu osakira pa kampeni yanu.
Muyeneranso kuphatikiza kusiyanasiyana kwamawu anu osafunikira. Malembo olakwika ali ponseponse pofufuza, kotero kuphatikiza mitundu yambiri yamawu anu osafunikira kuonetsetsa mndandanda wolondola. Pogwiritsa ntchito mawu osakira pagulu lanu lamalonda, mudzatha kukonza CTR yanu (kudina-kudutsa). Izi zitha kubweretsa malo abwinoko otsatsa komanso kutsika mtengo pakudina kulikonse. Komabe, muyenera kungogwiritsa ntchito mawu osakira ngati ali okhudzana ndi niche yanu.
Kugwiritsa ntchito mawu osakira ndizovuta kwambiri. Ngakhale zitha kuwonjezera ROI yanu, sichaulere. Ngakhale njira yogwiritsira ntchito mawu osakira mumpikisano wanu wa Adwords ikhoza kukhala nthawi yambiri, mkoyenera. Zidzasinthanso malonda anu ndikuwonjezera ROAS ndi CTR yanu. Musaiwale kuyang'anira kampeni yanu sabata iliyonse! Muyenera kuyang'anira makampeni anu sabata iliyonse ndikuwonjezera mawu osakira atsopano mukawapeza.
Pambuyo powonjezera mawu osakira ku kampeni yanu yotsatsa, muyeneranso kuyang'ana pa mawu anu osaka. Tsambali likupatsani zambiri pazomwe anthu akufufuza. Mawu osakirawa atha kugwiritsidwa ntchito limodzi ndi mawu osakira kuti mupeze masanjidwe apamwamba kwambiri. Mutha kuwonjezeranso kusaka kokhudzana ndi mawu anu osafunikira. Izi ndi njira zabwino zowunikira omvera oyenera pabizinesi yanu. Ngati mukufuna kuchita bwino mu Adwords, musaiwale kugwiritsa ntchito mawu osakira.
Pali zosankha zambiri zamakampeni a Adwords. Kutsatsa pamanja ndikwabwino kwa otsatsa omwe ali ndi bajeti yochepa omwe akufuna kukulitsa kuwonekera kwamtundu wawo ndikuyang'ana kwambiri zosintha.. Kutsatsa zomwe mukufuna ndi njira yabwino kwa otsatsa omwe akufuna kuwonjezera kuchuluka kwa magalimoto awo komanso kuzindikira kwamtundu wawo. Choyipa cha mtundu uwu wa njira zotsatsa ndikuti chitha kutenga nthawi ndipo sizothandiza ngati kubwereketsa pawokha.. Komabe, ikadali njira yabwino kwa otsatsa omwe akufuna kukulitsa kuwonekera kwamtundu ndikuwonjezera kutembenuka.
Kutsatsa pamanja kumaphatikizapo kusintha mabidi pamanja kapena kukhazikitsa mabidi ambiri. Njirayi imagwiritsidwa ntchito bwino ndikutsata kutembenuka ndipo imapereka ROI yapamwamba. Komabe, zimafuna kuti wogwiritsa ntchito asankhe yekha zochita. Kutsatsa pamanja sikungakhale kothandiza ngati njira zina zotsatsa, kotero onetsetsani kuti mukuwerenga mawu ndi zikhalidwe musanasankhe njira iyi. Mukasankha njira yomwe ikuyenerani inu bwino, mutha kuyamba kugwiritsa ntchito njira zosiyanasiyana zoyitanitsa ma Adwords.
Google imapereka njira zingapo zopangira ma Adwords. Njira yosasinthika imadziwika kuti Broad Match. Njira iyi imawonetsa kutsatsa kwanu kwa anthu omwe akufunafuna mawu osakira omwe mwasankha. Imawonetsanso zotsatsa zomwe zimagwirizana ndi mawu ofanana ndi kusaka kofananira. Ndi chisankho chabwino pamalonda otsika mtengo, koma zingakuwonongereni ndalama zambiri. Mukhozanso kusankha kutsatsa paziganizo zodziwika bwino, omwe ndi omwe ali ndi dzina la kampani yanu kapena dzina lapadera lazogulitsa. Otsatsa ambiri amatsutsana ngati akuyenera kuyitanitsa kapena ayi, popeza kuyitanitsa mawu achilengedwe nthawi zambiri kumawoneka ngati kuwononga ndalama.
Kutsatsa paotomatiki ndiyo njira yabwino kwambiri yosinthira mabizinesi. Ubwino wa njirayi ndikuti mutha kukhathamiritsa makampeni anu kuti mupange kudina kwakukulu. Kutsatsa pamanja kumatenga nthawi yambiri ndipo kumafuna kuti musinthe pafupipafupi. Kutsatsa pamanja kumakupatsani mwayi wowongolera komanso kusintha makonda anu, ndipo imalola kugwiritsa ntchito omvera enieni, malo, ndi makonzedwe a Tsiku ndi Ola. Mwambiri, pali 3 zotsatsa za Google: Kutsatsa pamanja ndi kuyitanitsa zokha.
Imodzi mwa njira zothandiza kwambiri zolimbikitsira webusaitiyi ndi Adwords. Pulogalamuyi imakupatsani mwayi wofikira anthu ambiri omwe amapezeka pa intaneti. Komabe, kupanga bajeti ya Adwords kungakhale kovuta. Muyenera kumvetsetsa kaye momwe zimagwirira ntchito. Kutengera zolinga zabizinesi yanu, mutha kugwiritsa ntchito ndalama zina pakudina kulikonse kapena malingaliro. Tiyeni uku, mutha kukhala otsimikiza kuti zotsatsa zanu zipeza mawonekedwe oyenera.
Chimodzi mwazinthu zofunika kwambiri kuziganizira popanga bajeti ya Adwords ndikukumbukira ROI. Ngati kampeni yanu ili ndi malire ndi bajeti yanu, simudzapeza kudina kochulukira momwe mungafune. Muyenera kudikirira mpaka mutakhala ndi ndalama zambiri musanayambe kukulitsa malonda anu. Komanso, musaiwale kuyang'anitsitsa zochitika. Mwachitsanzo, mukakhala ndi chinthu chomwe chikugulitsidwa bwino, mumatha kupeza malonda pamasiku kapena nthawi zina.
Muyeneranso kumvetsetsa kuti bajeti yanu ipitilira mpaka pano. Ngati mukuyang'ana omvera ochepa, bajeti yanu ikhoza kutha msanga. Pamenepa, muyenera kutsitsa zotsatsa zanu kuti mupeze zambiri komanso ma CPA. Komabe, izi zichepetsa momwe mulili pazotsatira za injini zosakira. Izi ndi zabwino chifukwa kusintha kwa malo kungatanthauze kusintha kwa kutembenuka mtima. Ngati mukugwiritsa ntchito ndalama zambiri pa Adwords, ikhoza kulipira pamapeto pake.
Ngakhale otsatsa ambiri anzeru amadalirabe Google ngati njira yofunikira, otsatsa akutembenukira kumapulatifomu ena monga Facebook ndi Instagram kuti afikire makasitomala atsopano. Mpikisanowu ndi woopsa, koma mudzatha kupikisana ndi anyamata akuluakulu. Choncho, chinsinsi ndi kupeza mawu ofunikira ndikugwiritsa ntchito ndalama zanu mwanzeru. Pamene mukukonzekera bajeti yanu, musaiwale kuganizira mbali zosiyanasiyana za kampeni yanu.
Pokonzekera bajeti yanu ya tsiku ndi tsiku, onetsetsani kuti muphatikizepo malire a ndalama zomwe mumawononga pakutsatsa kwa Google. Adwords adzawonetsa a “Zochepa ndi Bajeti” meseji patsamba lachitetezo cha kampeni yanu. Pafupi ndi uthenga uwu, mudzawona chizindikiro cha bar graph. Pafupi ndi izo, mudzawona bajeti yatsiku ndi tsiku ndi akaunti yomwe mwapereka pa kampeniyi. Ndiye, mukhoza kusintha bajeti yanu ngati pakufunika.
