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Ngati ndinu watsopano kugwiritsa ntchito Adwords, nkhaniyi ikupatsirani malangizo othandiza komanso zidule kuti muwonjezere kupambana kwanu. M'nkhaniyi, tidzakambirana kafukufuku wa Keyword, Kutsatsa pa mawu osakira odziwika, Zotsatira zabwino, ndi Mtengo pa dinani. Nditawerenga nkhaniyi, muyenera kupanga ndi kukhazikitsa kampeni yanu ya AdWords mosavuta. Ndiye, mukhoza kuyamba kuigwiritsa ntchito kupititsa patsogolo bizinesi yanu. Nkhaniyi yalembedwa poganizira munthu amene wangoyamba kumeneyo, koma mutha kuwerenganso pazinthu zapamwamba za Adwords.
Ngati mukuganiza kugwiritsa ntchito Adwords panjira yanu yotsatsa pa intaneti, kufufuza mawu ofunika ndi mbali yofunika. Muyenera kudziwa mawu osakira omwe makasitomala anu azisaka. Voliyumu ya mawu ofunikira imakuwuzani kuchuluka kwakusaka mawu aliwonse omwe amalandila mwezi uliwonse, zomwe zingakuthandizeni kudziwa kuti ndi mawu ati omwe mukufuna kulunjika. Kugwiritsa ntchito Keyword Planner, muyenera kukhala ndi akaunti ya Adwords. Mukakhala ndi akaunti yanu, dinani “Keyword Planner” kuyamba kufufuza mawu osakira.
Kufufuza kwa mawu osakira ndikofunikira pa kampeni iliyonse yopambana ya SEO. Kumvetsetsa zomwe omvera anu azifunafuna kumakuthandizani kupanga zomwe zingawasangalatse. Mwachitsanzo, ngati omvera anu ndi madokotala, kufufuza mawu ofunika kungakuthandizeni kupeza zomwe zili zogwirizana ndi ogwiritsa ntchitowa. Zomwe zili patsamba lanu zitha kukonzedwa kuti ziphatikizepo mawu ndi ziganizo. Izi zikuthandizani kuti muwonjezere kuchuluka kwa magalimoto anu ndikuwonjezera kusanja kwa tsamba lanu pamainjini osakira. Ngati omvera anu ali ndi chidwi ndi opaleshoni ya msana, zidzakhala zomveka kulunjika omvera awa.
Ena, fufuzani mpikisano mu niche yanu. Onetsetsani kuti simugwiritsa ntchito mawu opikisana kwambiri kapena otakataka. Yesani kusankha ma niches okhala ndi kuchuluka kwa magalimoto, ndipo anthu ambiri adzakhala akufufuza mawu okhudzana ndi niche yanu. Fananizani momwe omwe akukupikisanani anu amayika ndikulembera mitu yofananira. Muyenera kugwiritsa ntchito chidziwitsochi kuti mukonzenso mndandanda wa mawu osakira. Ndipo musaiwale kugwiritsa ntchito ma quotation marks kuti muwonetsetse kuti mwalemba mawu osakira olondola.
Kutsatsa pa mawu osakira ndi njira yotchuka yomwe yapangitsa kuti pakhale mikangano pakati pa omwe akuchita nawo bizinesi. Ndondomeko ya Google yololeza ochita nawo mpikisano kuti apereke ndalama paziganizo zodziwika bwino zitha kulimbikitsa mabizinesi kuti azitsata zikwangwani mwamphamvu.. Mlanduwu udalimbikitsa izi powonetsa kuti otsutsa atha kupambana mawu osakira ndi Google ndikuchepetsa mpikisano. M'nkhaniyi, tiwona zabwino ndi zoyipa za kuyitanitsa mawu osakira mu Adwords.
Kupewa zovuta zamalamulo zomwe zingachitike, onetsetsani kuti malonda anu sakutsatsa pa mawu osakira omwe akupikisana nawo. Mutha kuimbidwa mlandu wophwanya chizindikiro ngati mutagwiritsa ntchito chizindikiro cha mpikisano wanu muzotsatsa zanu. Kampani yomwe ili ndi zidziwitso ikhoza kufotokozera zotsatsazo kwa Google ngati zikuwona kuti zikuphwanya malamulo ake. Kuphatikiza apo, zotsatsazo zingapangitse kuti ziwoneke ngati wopikisana naye akugwiritsa ntchito mawu osakirawo.
Komabe, pali njira zotetezera dzina la mtundu wanu ku milandu yakuphwanya malamulo. Ku United States, Canada, ndi Australia, zizindikiro sizoletsedwa mu Adwords. Kampani yomwe ili ndi chizindikirocho imayenera kutumiza kaye fomu yololeza kwa Google isanapereke liwu lofunikira.. Kapenanso, zitha kukhala zotheka kuti mugulitse pa liwu lodziwika bwino. Kutsatsa pa liwu lodziwika bwino, Tsambali liyenera kugwiritsa ntchito URL yofananira ndi mawu osakira.
Zotsatira zabwino mu Adwords zimatsimikiziridwa ndi zinthu zingapo, kuphatikizirapo chiyembekezero cha clickthrough, kufunika, ndi tsamba lofikira. Mawu osakira omwewo mkati mwa gulu lotsatsa lomwelo amatha kukhala ndi ziwongola dzanja zosiyanasiyana chifukwa zopanga ndi kuchuluka kwa anthu zimatha kusiyana.. Zotsatsa zikatuluka, chiyembekezero cha clickthrough chikusintha, ndipo pali masitayilo atatu omwe alipo kuti awonere momwe ntchito yake ikuyendera. Kuti mumvetsetse ma nuances a metric iyi, ganizirani zitsanzo zotsatirazi:
Chinthu choyamba ndi gulu la mawu ofunika. Chinthu chachiwiri ndi kukopera ndi tsamba lofikira, kapena tsamba lofikira. Ndikofunikira kutsatira malangizo agulu la mawu osakira, popeza izi zidzakhudza kutembenuka mtima. Mwachitsanzo, kusintha mutu wa nkhani za Legal Claimant Services kunakwezera kutembenuka kwake ndi 111.6 peresenti. Woyang'anira wotsatsa wabwino amadziwa kuya kwake ndi gulu lililonse la mawu osakira, ndi momwe mungasinthire izi kuti muwongolere chiwongola dzanja chonse.
Zotsatira zabwino za Google ndizowerengera zovuta zomwe zimakhudza kuyika kwanu komanso mitengo. Chifukwa algorithm ndi chinsinsi, Makampani a PPC amangopereka maupangiri amomwe mungasinthire zotsatira zanu. Komabe, kudziwa zenizeni zomwe zimagwiritsidwa ntchito powerengera zigoli ndikofunikira kuti mupeze zotsatira zabwino, monga kuyika bwino komanso kutsika mtengo pakudina kulikonse. Zotsatira zabwino za Adwords zimatsimikiziridwa ndi zinthu zosiyanasiyana, ndipo palibe yankho kwa izo. Komabe, ngati mukufuna kuyika nthawi ndi khama kuti musinthe, mutha kukulitsa chiwongolero cha malonda anu ndikupangitsa kuti ikhale yogwira mtima.
Kugwiritsa ntchito CPC yolondola pa kampeni yanu yotsatsa ndikofunikira kuti muwonetsetse kuti mukukulitsa ROI yanu. Makampeni otsatsa okhala ndi zotsatsa zotsika sasintha kawirikawiri, pomwe mabizinesi apamwamba angayambitse kuphonya mayendedwe ndi mwayi wogulitsa. Chinthu chofunikira kukumbukira ndi chakuti mtengo wanu wopambana pakudina kulikonse (Zamgululi) si mtengo weniweni umene mudzalipira. Otsatsa ambiri amangolipira ndalama zochepa zomwe zimafunikira kuti achotse ziwopsezo za Ad Rank kapena kumenya mpikisano womwe uli pansipa.
Ma CPC amasiyana kwambiri pakati pa mafakitale. Mu mawonekedwe a netiweki, Mwachitsanzo, pafupifupi CPC ili pansi $1. Ma CPC otsatsa pamaneti osakira amakhala okwera kwambiri. Zotsatira zake, ndikofunikira kudziwa ROI ndi kuchuluka kwa ndalama zomwe mungathe kugwiritsa ntchito podina. Google AdWords ndiye nsanja yayikulu kwambiri yolipira padziko lonse lapansi. Koma CPC imatanthauza chiyani ku bizinesi yanu?
Mtengo pakudina kulikonse kwa Adwords umasiyanasiyana $1 ku $2 kutengera zinthu zingapo. Mawu osakira omwe ndi okwera mtengo amakhala m'malo opikisana kwambiri, kumabweretsa ma CPC apamwamba. Komabe, ngati muli ndi chinthu champhamvu kapena ntchito yomwe ingagulitse pamtengo wapamwamba, mukhoza kuwononga kuposa $50 podina pa Google Ads. Otsatsa ambiri amatha kuwononga ndalama zambiri $50 miliyoni pachaka pakusaka kolipira.
Ngati munayamba mwadzifunsapo ngati malonda anu akupeza zosintha zomwe mukufuna, ndiye kuyesa kugawanika ndi njira yabwino yodziwira. Gawani zotsatsa zoyesa mu Adwords zimakupatsani mwayi wofananiza zotsatsa ziwiri kapena zingapo mbali ndi mbali kuti muwone yemwe akuchita bwino.. Muyenera kusamala, ngakhale, chifukwa sikophweka nthawi zonse kudziwa kusiyana pakati pa mitundu iwiri ya malonda omwewo. Chinsinsi ndicho kugwiritsa ntchito kusiyana kwakukulu poyesa kuyesa magawo.
Asanachite mayesero ogawanika, onetsetsani kuti tsamba lanu lofikira silisintha. Ngati mwasintha tsamba lofikira m'mbuyomu, simungazindikire kuti kope lazotsatsa lidafika patsamba lina. Kusintha tsamba kungapangitse kuti zikhale zovuta kutsatira otembenuka. Komabe, mutha kugwiritsa ntchito ma URL osiyanasiyana owonetsera. Ngakhale njira iyi ikhoza kukhala yothandiza, ndikofunikira kugwiritsa ntchito tsamba lofikira lomwe lili ndi zotsatsa zonse.
Mawonekedwe oyesa kugawanika mu pulogalamu ya Google Adwords amawirikiza ngati malo owunikira. Imawonetsa kudina, zowonera, Mtengo CTR, ndi pafupifupi mtengo-pa-kudina. Mutha kuwonanso zotsatira zoduliridwa komanso zotsatsa zakale. The “Ikani Kusintha” batani limakupatsani mwayi wosankha mtundu wa malonda omwe ali othandiza kwambiri. Poyerekeza malonda awiri mbali ndi mbali, mutha kudziwa kuti ndi iti yomwe imapeza kutembenuka kwabwino kwambiri.
Mtengo pa kutembenuka, kapena CPC, ndi imodzi mwama metric ofunikira kwambiri omwe muyenera kuyang'anira mukamayendetsa kampeni ya AdWords. Kaya mlendo amagula malonda anu, lembani kalata yanu yamakalata, kapena kulemba fomu, metric iyi ikuwonetsa kupambana kwa kampeni yanu yotsatsa. Mtengo pa kutembenuka kumakupatsani mwayi wofananiza zomwe mukufuna komanso zomwe mukufuna, kotero kuti mutha kuyang'ana bwino njira yanu yotsatsa. Ndikofunikira kudziwa kuti CPC imatha kusiyanasiyana kutengera kukula kwa tsamba lanu, koma ndi poyambira bwino kudziwa kuti kutembenuka kwanu ndi kotani.
Mtengo pa kutembenuka nthawi zambiri umawerengedwa pogwiritsa ntchito njira yomwe imagawaniza mtengo ndi nambala ya “zolimba” kutembenuka, zomwe ndi zomwe zimatsogolera ku kugula. Ngakhale mtengo pa kutembenuka ndikofunikira, sikufanana kwenikweni ndi mtengo wa kutembenuka. Mwachitsanzo, sikuti kudina konse komwe kuli koyenera kuti mulandire lipoti lotsata kutembenuka, kotero sizotheka nthawi zonse kuwerengera mtengo pa kutembenuka kutengera nambala imeneyo. Kuphatikiza apo, Malo owonetsera kutembenuka amawonetsa manambala mwanjira yosiyana ndi gawo la mtengo.
Google Analytics imakulolani kuti mufufuze momwe kampeni yanu ikugwirira ntchito maola osiyanasiyana masana. Mutha kudziwanso nthawi yomwe mipata imatulutsa zosintha zambiri. Pophunzira kuchuluka kwa otembenuka nthawi zina zatsiku, mutha kusintha ndandanda yanu yotsatsa kuti igwire bwino ntchito. Ngati mukufuna kutsatsa nthawi zina zokha, khazikitsani kuyambira Lolemba mpaka Lachitatu. Tiyeni uku, mudzadziwa nthawi yoyenera kuyitanitsa komanso nthawi yoti mugwetse mawu osakira.
