Malangizo a Adwords – 3 Njira Zokulitsira Bizinesi Yanu Ndi Adwords

Adwords ndi chida chabwino chopangira zotsatsa za SEM. Kutsatsa kwa injini zosaka ndi gawo lofunikira pakutsatsa kwa digito. Ndi kwambiri chandamale, scalable, ndi chida chotsika mtengo chomwe aliyense angagwiritse ntchito. Werengani kuti mudziwe zambiri. Umu ndi momwe Adwords amagwirira ntchito. Kugwiritsa ntchito mawu osakira ndikofunikira kuti muwonjezere zosintha zanu ndikukulitsa bajeti yanu yotsatsa. Kuti mudziwe zambiri, tsitsani kalozera wathu waulere. Mutha kuyamba kukwezera bizinesi yanu lero!

Adwords ndi malonda

Mwina mukudzifunsa nokha, “Kodi Adwords ndi malonda?” Izi zili choncho, mungabwereke bwanji pamalo otsatsa omwe bizinesi yanu ikufuna? Mwachidule, yankho ndi inde. Mtengo wa AdWords umayikidwa ndi omwe akupikisana nawo pa mawu osakira omwewo. Mawu osakira omwe amapikisana kwambiri ndi mafakitale, ndipo mudzakhala mukupikisana ndi mabizinesi akunja anu. Kutsatsa si mtengo weniweni, koma zomwe mungalipire ngati mutakhala mpikisano wokhawokha pa mawu osakira.

Mosasamala kanthu za kukula kwa bajeti yanu, ndikofunikira kumvetsetsa kuti AdWords ndi malonda. Izi zikutanthauza kuti idzawononga ndalama kutengera zinthu zingapo, monga kukula kwa malonda anu ndi kuchuluka kwa alendo omwe mukuwafuna. Ngati simukudziwa CPA ndi ndalama zanu, mungafune kuganizira kugwiritsa ntchito Software-as-a-Service monga Google Analytics.

Mu Google AdWords, mabizinesi apaintaneti amalipira mawu osakira ndi mawu osakira. Chifukwa kugulitsako kumatengera kuchuluka kwabwino, wotsatsa kwambiri adzakhala wapamwamba kwambiri pamndandanda wazotsatsa, koma zotsatsa sizimatengera dongosolo lomwe amawonekera. Wotsatsa wamkulu ndiye amapambana udindowo, koma wotsatsa wotsikayo amatha kupitilira mpikisano mosavuta ndikutenga malo apamwamba patsamba lazosaka.

Google AdWords imagwiritsa ntchito njira yogulitsira yachiwiri kuti idziwe zotsatsa zomwe zimawonekera ogwiritsa ntchito akafufuza mawu osakira okhudzana ndi malonda kapena ntchito zawo.. Otsatsa amaika mabidi a mawu osakira okhudzana ndi malonda kapena ntchito zomwe amapereka ndikutsatsa zapamwamba kwambiri, mawu ofunika kwambiri. AdWords ndi njira yapadera yotsatsira yomwe imathandizira otsatsa kuwongolera mtengo wawo ndi malo awo. Ngakhale cholinga chachikulu cha Google ndikupereka zotsatsa zoyenera, izi zili kutali ndi chitsimikizo.

Mu dongosolo la Google AdWords, malo otsatsa apamwamba amaperekedwa kwa otsatsa omwe ali pamwamba kwambiri. Udindo woyamba mu malonda si nthawi zonse chitsimikizo. Ma adrank amasinthasintha ndipo amatha kusintha kwambiri, kutengera kuchuluka kwa otsatsa komanso mpikisano wa mawu ofunika kwambiri. Choncho, ngati mukuyesera kupeza malo apamwamba, ndikofunikira kudziwa zoyenera kuchita.

Mwinamwake mwawonapo zotsatsa pa nsanja ya Google, koma kodi mumadziwa kuti imagwira ntchito mofananamo ndi eBay? Zili ngati malonda, ndi malo atatu otsatsa omwe amaperekedwa ndi omwe amatsatsa kwambiri. Koma chinsinsi chake ndi chiyani? Adwords ndi malonda, monga eBay. Mu malonda, otsatsa amauza Google kuchuluka kwa ndalama zomwe angafune kulipira pakadina kamodzi. Wotsatsa wotsatira amalipira khobiri limodzi lokha kuposa wotsatsa wamkulu.

Mukamagula mawu osakira, muyenera kusankha mawu osakira okhudzana ndi bizinesi yanu. Mudzafunanso kusankha mtundu wofananira. Mtundu wa machesi umatanthawuza momwe Google imafananira ndi mawu osakira. Pali mitundu yosiyanasiyana ya machesi, kuphatikizapo ndendende, mawu, ndi kusinthidwa kwakukulu. Yeniyeni ndi yolondola kwambiri, pomwe mawu ndi otakata ndi ochepa kwambiri. Komabe, muyenera kusankha mawu ofunika kwambiri patsamba lanu kuti mupambane ndi AdWords.

Ndi scalable kwambiri

Moyo wa scalability ndi teknoloji. Kuchulukitsa ndalama zomwe mumapeza komanso phindu lanu ndikosavuta kuposa kale. Kugwiritsa ntchito ma automation ndi akatswiri aluso kungakuthandizeni kukulitsa. Komabe, m’pofunika kuti mudzikonzekerere kukula. Nawa maupangiri okuthandizani kuwonetsetsa kuti kampani yanu ndi scalable. Pansipa pali njira zitatu zowonjezera bizinesi yanu. Werengani kuti mudziwe momwe mungapangire bizinesi yanu kukhala yopindulitsa.

Kugwiritsa ntchito mtambo wowopsa kwambiri kumatha kukulitsa kusinthasintha kwa bizinesi yanu komanso kuchita bwino. Pogwiritsa ntchito Azure, mutha kupanga mapulogalamu omwe amayenda pamakina angapo. Izi zimakuthandizani kuti muzitha kukula mosavuta ndikusintha kasinthidwe kawo ngati pakufunika. Izi zimawapangitsa kukhala abwino kwa mabizinesi akukulira ndi kusinthasintha kwanthawi kwa bandwidth. Ndi mtundu uwu wa utumiki wamtambo, mukhoza kuwonjezera mphamvu zanu ndi liwiro popanda kudandaula za ntchito. Makasitomala anu adzakonda bizinesi yanu! Ngati mukusowa zopangira zowonjezera, ganizirani ntchito za cloud computing.

Mabizinesi omwe ali owopsa amatha kuthana ndi kuchuluka kwa ntchito komanso kuchuluka kwa ntchito. Mabizinesi amtunduwu amaphatikiza mapulogalamu, ntchito zolembetsa, e-malonda, kutsitsa kwa digito, franchising, yobwereka katundu, unyolo wogulitsa, ndi ena ambiri. Ngati bizinesi yanu ndi scalable, idzapitirizabe kukula ndi kuyenda bwino ngakhale mu chuma chovuta. Izi zimapangitsa kuti zikhale zosavuta kuzolowera zomwe makasitomala anu akufuna. Mukhozanso kukulitsa kukula kwa kampani yanu ndi ndalama zomwe mukufunikira.

Mu Information Technology, scalability amatanthauza kuthekera kwa dongosolo lanu kuti lizigwirizana ndi zomwe zikuchulukirachulukira ndikusunga mawonekedwe ake. Kuchulukitsa kuchuluka kwa malonda nthawi zambiri kumakhala kovuta, momwe zingakhudzire phindu ndi ntchito. M'dziko lazachuma, scalability ingathandize kampani kukhalabe ndi phindu ngakhale kuchuluka kwake kwa malonda kukuwonjezeka. Ndipo scalability ndi chinthu chofunikira kwambiri kwa mabanki. Ndi zofuna zowonjezera, mabanki amayenera kusintha ndikusintha machitidwe awo kuti agwirizane ndi zomwe akufuna.

Ndi chandamale kwambiri

AdWords ndi chida champhamvu chotsatsa chomwe chimalunjika kwa ogwiritsa ntchito omwe angakhale ndi chidwi ndi malonda anu. Anthu omwe ali ndi chidwi ndi malonda anu amatha kugula. Mitundu yofananira ndi mawu osakira imakuthandizani kuwongolera mawu ndi mawu osakira omwe ali ogwirizana kwambiri ndi bizinesi yanu. Mutha kugwiritsa ntchito zida zofufuzira mawu osakira monga Keyword Planner kuti mupeze mawu abwino kwambiri. Kuti tiyambe, tsitsani chida chaulere cha Keyword Planner.