Imelo info@onmascout.de
Telefoni: +49 8231 9595990
Pali zambiri zomwe muyenera kuzidziwa mukamagwiritsa ntchito Adwords. Mtengo pa dinani, Zotsatira zabwino, Kufanana kwakukulu kosinthidwa, ndipo mawu osakira ndi ochepa chabe. Mutha kupeza njira yabwino yotsatsa pogwiritsa ntchito njirazi m'nkhaniyi. Mupezanso njira zabwino zokwaniritsira kampeni yanu ndikugwiritsa ntchito bwino bajeti yanu. Werengani kuti mupeze zinsinsi zotsatsa ndi Adwords. Chinsinsi cha kampeni yopambana ndikukwaniritsa zonse mtengo ndi mtundu.
Adwords’ Zotsatira Zapamwamba (QS) ndi muyeso womwe umatsimikizira kuti zotsatsa zanu zili zoyenera komanso zapamwamba. Dongosololi likufanana ndi ma algorithms a Google organic. Zotsatsa zokhala ndi QS zapamwamba ndizofunikira kwambiri kwa ogwiritsa ntchito ndipo zitha kusinthidwa. Komanso, high QS idzachepetsa mtengo uliwonse (Zamgululi).
QS yanu ndiyofunikira chifukwa imatsimikizira kuti mudzalipira zingati pa liwu lililonse. Mawu osakira okhala ndi QS otsika apangitsa kuti pakhale kusachita bwino komanso kutsika kwa CTR. Zotsatsa zokhala ndi QS zapamwamba zilandila kuyika bwino komanso zotsika mtengo. Mlingo waubwino umayezedwa pa sikelo ya imodzi mpaka 10. Mungafunike kupewa mawu osakira m'magulu. Kutengera makampani anu, QS yanu ikhoza kugwera pansi pa khumi, zomwe zingakulitse ndalama zanu.
Google Quality Score imatsimikiziridwa ndi kufunikira kwa zotsatsa zanu, mawu osakira, ndi tsamba lofikira. Ngati Quality Score ndi yayikulu, malonda anu adzakhala ogwirizana kwambiri ndi mawu osakira. Mosiyana ndi zimenezo, ngati QS yanu ili yotsika, simungakhale ofunikira monga momwe mukuganizira. Ndicho cholinga chachikulu cha Google kuti apereke chidziwitso chabwino kwa ogwiritsa ntchito komanso ngati malonda anu sakugwirizana ndi zomwe zili patsamba, mudzataya makasitomala omwe angakhale nawo.
Kuti muwonjezere QS yanu, muyenera kuwonetsetsa kuti zotsatsa zanu zikugwirizana ndi zomwe ogwiritsa ntchito anu akufuna. Izi zikutanthauza kuti mawu anu osakira ayenera kugwirizana kwambiri ndi zomwe akufuna. Mofananamo, kope lotsatsa liyenera kukhala lokopa koma lisachoke pamutuwu. Kuphatikiza apo, iyenera kuzunguliridwa ndi mawu osaka oyenerera ndi malemba okhudzana nawo. Izi zimatsimikizira kuti malonda anu aziwoneka bwino kwambiri.
Mwachidule, kuchuluka kwabwino ndi chizindikiro cha momwe zotsatsa zanu zilili zofunika komanso momwe zimagwirira ntchito. Zotsatira zabwino zimawerengedwa kutengera mtengo wa CPC womwe mwakhazikitsa. Kupambana kwakukulu kukuwonetsa kuti malonda anu akuyenda bwino ndipo akusintha alendo. Komabe, ndikofunikira kukumbukira kuti QS yapamwamba idzachepetsanso mtengo wanu pakudina (Zamgululi) ndi kuwonjezera kuchuluka kwa zotembenuka zomwe mumalandira.
Kufanana kwakukulu mu Adwords kungakhale lingaliro loipa. Zotsatsa zitha kuwonetsedwa kwa anthu omwe amasaka mawu osagwirizana nawo, kuwonongera otsatsa ndalama zomwe alibe ndikuzitaya kwa otsatsa ena. Mutha kugwiritsa ntchito machesi osinthidwa kuti mupewe zovuta zotere, koma muyenera kugwiritsa ntchito “mu” kapena “kuphatikiza” lowani muzosaka zanu. Ndiko kuti, mutha kusiyanitsa mawu ngati ofiira, pinki, ndi makulidwe, koma simungawonjeze ku zoipa zanu.
Kusinthasintha kokulirapo ndi malo apakati pakati pa mafananidwe otakata ndi mawu. Njirayi imakulolani kuti mugwirizane ndi omvera ambiri ndi ndalama zochepa. Kusintha kokulirapo kumatsekera mawu amodzi m'mawu ofunikira pogwiritsa ntchito “+” parameter. Imauza Google kuti funso losaka liyenera kukhala ndi mawuwo. Ngati simukuphatikiza mawu “kuphatikiza” mukusaka kwanu, malonda anu awonetsedwa kwa aliyense.
The Modified wide match in Adwords imakupatsani mwayi wosankha mawu enieni omwe amayambitsa malonda anu. Ngati mukufuna kufikira anthu ambiri momwe mungathere, gwiritsani ntchito machesi akulu. Mutha kuphatikizanso zofananira ndi zofanana. Machesi amtunduwu amakupatsani mwayi wowonetsa zotsatsa zomwe zimagwirizana ndikusaka. Mutha kugwiritsanso ntchito kuphatikiza kwamasewera otakata ndi zosintha kuti muwongolere omvera ambiri ndikuchepetsa chidwi chanu.
Mwambiri, kusinthidwa kotakata ndi chisankho chabwinoko ikafika pakutsata mawu osaka. Machesi otakata osinthidwa ndi abwino kwa misika yaying'ono chifukwa pali opikisana nawo ochepa. Amatha kutsata mawu osakira omwe ali ndi mawu osaka ochepa. Anthu awa amatha kugula zinthu zomwe zimagwirizana nawo. Poyerekeza ndi machesi ambiri, mafananidwe otakata osinthidwa amakhala ndi chiwongola dzanja chokwera kwambiri. Machesi osinthidwa mu Adwords amatha kutsata misika ya niche.
Kuwonjezera mawu osakira mu kampeni yanu ya Adwords kumapangitsa tsamba lanu kukhala lopanda magalimoto osafunikira. Mawu osakirawa akhoza kuwonjezeredwa pamagulu osiyanasiyana, kuyambira kampeni yonse mpaka magulu amalonda. Komabe, kuwonjezera mawu osafunikira pamlingo wolakwika kumatha kusokoneza kampeni yanu ndikupangitsa kuti magalimoto osafunikira awonekere patsamba lanu.. Chifukwa mawu osakirawa ndi ofanana ndendende, onetsetsani kuti mwasankha mulingo woyenera musanawonjeze. Pansipa pali maupangiri okuthandizani kuti mugwiritse ntchito bwino mawu osakira mu kampeni yanu ya Adwords.
Gawo loyamba ndikupanga mndandanda wamawu osafunikira pamakampeni anu a Adwords. Mutha kupanga mndandanda wamakasitomala osiyanasiyana munjira yofanana. Kupanga mndandanda, dinani chizindikiro cha chida pamwamba kumanja kwa Adwords UI ndikusankha “Laibulale Yogawana.” Mutha kutchula mndandanda momwe mukufunira. Mukakhala ndi mndandanda wanu, tchulani mawu osafunikira ndikuwonetsetsa kuti machesiwo ndi olondola.
Chotsatira ndikuwonjezera mawu anu osafunikira pamakampeni anu a Adwords. Powonjezera mawu osakira awa, mutha kuwonetsetsa kuti malonda anu akuwonetsedwa kwa anthu omwe ali ndi chidwi ndi malonda kapena ntchito zanu. Pomwe kuwonjezera mawu osafunikira kudzakuthandizani kuwongolera ndalama zomwe mumawononga, adzakuthandizaninso kuwongolera kuchuluka kwa magalimoto anu pochotsa zotsatsa zowononga. Pali njira zambiri zogwiritsira ntchito mawu osakira pa kampeni yanu, koma phunziro ili likuphunzitsani njira yothandiza kwambiri.
Langizo lina lofunika kukumbukira mukamapanga mawu osafunikira pamakampeni anu ndikuwonjezera malembedwe olakwika komanso kusiyanasiyana. Nthawi zambiri mawu olakwika amapezeka posakasaka, komanso powonjezera mitundu yambiri, mudzawonetsetsa kuti mndandanda wa mawu osakira ndi wokwanira momwe mungathere. Powonjezera mawu osakirawa, mutha kuletsa zotsatsa kuti zisawonekere mawu ndi mawu enaake. Pali njira zina zopangira mawu osakira pa kampeni yanu. Mutha kuphatikiza mawu osakirawa m'magulu otsatsa ndi makampeni, monga kugwiritsa ntchito mawu osagwirizana ndikuwawonjezera ku kampeni yanu yotsatsa.
Pokhazikitsa mawu osakira, muyenera kutero pamlingo wa kampeni. Mawu osakirawa aletsa zotsatsa kuti ziwonekere pazosaka zomwe sizikugwirizana ndi malonda anu. Mwachitsanzo, ngati mukugulitsa nsapato zamasewera, zingakhale bwino kugwiritsa ntchito mawu osakira pagulu la kampeni. Komabe, njirayi siyoyenera kwa onse otsatsa. Onetsetsani kuti mwafufuza mawu osakira abizinesi yanu musanakhazikitse mawu osakira mu Adwords.
