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Kuti mutsegule zinsinsi za AdWords, muyenera kuphunzira momwe dongosolo limagwirira ntchito. Chinsinsi chodziwa bwino dongosolo ndikumvetsetsa momwe AdRank imawerengedwera. Malonda omwe ali ndi AdRank yapamwamba kwambiri ali pamwamba pa tsamba, pomwe iwo omwe ali ndi AdRank yotsika amapeza malo otsika. Mu AdWords, makinawa amatchedwa ochotsera. Mayeso ambiri a certification amaphimba mutuwu. Koma musanayambe kuyitanitsa, muyenera kuphunzira momwe mungawunikire Ubwino wanu ndikuwona ngati malonda anu ali oyenera omvera anu.
Kugwiritsa ntchito chida chaulere ngati Ahrefs ndi njira yabwino yodziwira mawu osakira omwe omwe akupikisana nawo akugwiritsa ntchito. Chida ichi chikuthandizani kuti mufufuze mazana a madambwe osiyanasiyana ndikupeza malingaliro a mawu osakira. Malingaliro awa akuwonetsedwa mu dongosolo lotsika la zovuta. Ngati mutangoyamba kumene ndi Adwords, zingakhale zovuta kupeza mawu osakira oyenera kulunjika. Mwamwayi, pali zida zambiri zaulere zomwe zimakuthandizani kuti mupeze mawu osakira bizinesi yanu.
Monga ndi kampeni iliyonse yotsatsa, kufufuza mawu ofunika ndikofunikira. Kudziwa mawu osakira omwe omvera anu amagwiritsa ntchito ndi gawo loyamba la kampeni yopambana. Mawu osakira okhala ndi kuchuluka kwakusaka ndi njira zabwino kwambiri zotsatsira zotsatsa. Kuchuluka kwakusaka kwa liwu lililonse lofunikira kumawongolera njira yanu yotsatsira ndikukuthandizani kuti muwonekere kwambiri. Kuphatikiza apo, muphunzira kuti ndi mawu ati omwe sapikisana nawo komanso omwe angakupatseni malo apamwamba mu SERP.
Pambuyo pofufuza omvera anu, mukhoza kuyamba kulemba zinthu kutengera kusaka kumeneko. Kaya mukulemba za opaleshoni ya msana kapena blog yoyendayenda, mudzafuna kuyang'ana pa mawu osakira omwe ali okhudzana ndi omvera anu. Mawu osakira omwe anthu amawasaka pafupipafupi amawonjezera mwayi wanu woti muwafikire. Pogwiritsa ntchito mawu ofunika kwambiri, mudzapeza kutembenuka kwapamwamba ndikuwonjezera kuchuluka kwa alendo pa tsamba lanu. Ngati mukuyesera kufikira akatswiri azachipatala, ganizirani kuyang'ana pa mawu achinsinsi a mchira wautali m'malo mwa mawu otakata. Amayimira gawo lalikulu la magalimoto achilengedwe ndipo amapikisana kwambiri.
Njira inanso yopangira kafukufuku wa mawu osakira ndikumiza mu niche yanu. Izi zidzakuthandizani kuzindikira mafunso omwe omvera anu amafunsa. Kudziwa zomwe akuyang'ana ndikofunikira kuti atenge chidwi chawo. Gwiritsani ntchito Word Tracker kuti mudziwe zomwe omvera anu akufuna ndikugwiritsa ntchito chidziwitsocho kulemba zolemba zatsopano. Mukapeza mawu anu osakira, mudzakhala ndi mitu yambiri yoti mulembe! Mukhozanso kugwiritsa ntchito kafukufuku wanu kupanga zolemba zatsopano, kuphatikizapo amene amayankha mafunso amenewa.
Gawo lotsatira pakufufuza kwa mawu osakira a Adwords ndikusonkhanitsa zofunikira. EBSCOhost, Mwachitsanzo, ndi chida chabwino kwambiri. Muli nkhani zoposa mamiliyoni anayi, ndi zida zake zofufuzira zitha kukuthandizani kudziwa mawu osakira omwe anthu adzagwiritse ntchito pofufuza zinthu kapena ntchito zanu. Onetsetsani kuti mukufufuza ndi ma quotation marks kapena asterisks ngati mukufuna kupeza mitundu ingapo yamawu omwewo. Muyeneranso kugwiritsa ntchito mawu ogwidwa mozungulira mawu anu osakira kuti muwonetsetse kuti mawu anu osakira ndi ofunikira momwe mungathere.
Mwinamwake mwawonapo malonda omwe amati akuwonjezera ROAS. Koma njira yabwino yowonjezerera ROAS popanda kuwonjezera bajeti yanu ndi iti? Mutha kugwiritsa ntchito njira yoyitanitsa yokha pa Adwords. Ikhoza kukupatsani mwayi wopambana omwe akupikisana nawo. Google imakuwonetsani zotsatsa pomwe omwe akupikisana nawo sakuwonetsa. Mutha kusintha kutsatsa kwanu kutengera zambiri. Njirayi ikhoza kukhala yovuta kwa ogwiritsa ntchito atsopano, koma ndi bwino kuyesa.
Mutha kugwiritsanso ntchito mtundu wa Enhanced CPC bid kuti muwonjezere mwayi wanu wotembenuka. Njira iyi imangokweza kapena kutsitsa mabizinesi anu kutengera zomwe mukufuna CTR, CVR, ndi CPA. Ngati muli ndi CTR yayikulu ndipo mukufuna kudina kwambiri, mutha kugwiritsa ntchito njira ya Maximize Conversions. Njira yotsatsa iyi imatha kugwiritsidwa ntchito ndikusaka ndi ma netiweki owonetsera. Komabe, zitha kugwira bwino ntchito ngati cholinga chanu ndikuwonjezera kutembenuka kwanu.
Komanso, mutha kugwiritsanso ntchito Target Impression Share (TIS) njira yochepetsera ntchito ya kampeni yanu. Njirayi imathandizira kukulitsa kuchuluka kwa kutembenuka, popewa kuwononga ndalama zambiri. Komabe, sizovomerezeka kwa ma portfolio. Ndizoyenera mawebusayiti omwe ali ndi ndalama zambiri, chifukwa zikuthandizani kuti musunge nthawi popanga ma bids. Njira yabwino yopangira ndalama ndiyofunikira kuti muwonjezere ROI.
Njira yotsatsa ikhoza kukhala yophweka ngati kukhazikitsa bajeti ndikugwiritsa ntchito mawu ofunikira kuti muwongolere kudina ndi zowonera zambiri.. Mutha kugwiritsanso ntchito Malo Osaka patsamba (Mtengo wa TSP) njira yotsatsa malonda kuti muwonjezere chidziwitso cha mtundu. Koma, palibe njira imodzi yoyitanitsa yomwe imagwira ntchito koyamba. Muyenera kuyesa njira zingapo zosiyanasiyana musanakhazikitse imodzi yomwe imagwira bwino ntchito. Komanso, muyenera kuyang'anira ntchito zanu nthawi zonse, monga kutembenuka mtima, Mtengo CTR, ndi mtengo pa kutembenuka. Ndiye, mutha kudziwa kuti mupeza ndalama zingati kuchokera pazotsatsa zanu.
Mukhozanso kugwiritsa ntchito pulogalamu yam'manja kuti muwonjezere kutembenuka. Ngati malonda kapena ntchito yanu ndi yothandiza pa mafoni, mutha kuyika mtengo wotsika pazida zam'manja. AdWords idzasintha zokha zotsatsa kuti zikope ogwiritsa ntchitowa. Komanso, mutha kuyika zotsatsa zanu kukhala zotsika mtengo kwa ogwiritsa ntchito pakompyuta. Nthawi ina munthu wofuna kuchezera tsamba lanu, amakhoza kugula. Choncho, chinsinsi ndikusintha kutsatsa kwanu ndikukulitsa kampeni yanu yotsatsa!
Mukayendetsa kampeni ya Adwords, muyenera kusankha pakati pa Standard Delivery ndi Accelerated Delivery. Standard Delivery imafalitsa zotsatsa mofanana tsiku lonse, pomwe Kutumiza Kwachangu kumawonetsa malonda anu pafupipafupi momwe mungathere mpaka bajeti yanu yatsiku ndi tsiku itatha. Muzochitika zonsezi, muli pachiwopsezo chosalandira ziwonetsero zokwanira. Ngati bajeti yanu ndi yaying'ono, mutha kugwiritsa ntchito Accelerated Delivery kuti mudziwe zambiri za malo amalonda anu ndikudina mulingo.
Pali njira zingapo zosinthira njira yobweretsera pa kampeni yanu ya Adwords, koma zoikamo zokhazikika ndi Standard. Komabe, ngati mukugwiritsa ntchito kutumiza mwachangu, mutha kugwiritsa ntchito bajeti yatsiku ndi tsiku $10 kuyendetsa kampeni yanu. Ngakhale njira yotsirizayi ingakhale yabwinoko kwa iwo omwe ali ndi ndalama zochepa, Kutumiza kokhazikika kudzawononga ndalama zambiri. Choncho, muyenera kumvetsetsa kusiyana pakati pa ziwirizi kuti muthe kukulitsa bajeti yanu m'misika yopindulitsa kwambiri.
Kugwiritsa ntchito kutumizira mwachangu sikungakhale chisankho chabwino kwambiri pa kampeni yotsika mtengo. Ngakhale njira yokhazikika imagwira ntchito bwino pakukulitsa bajeti yanu yatsiku ndi tsiku, kutumizira mwachangu kumakhala ndi CPC yapamwamba. Kukonza zotsatsa kumakupatsani mwayi wowongolera nthawi yomwe zotsatsa zanu zikuwonekera pazotsatira. Pokhazikitsa zotsatsa zanu, mutha kuwongolera momwe zotsatsa zanu zimawonekera. Ndi kutumiza mwachangu, malonda anu aziwoneka nthawi zambiri masana, pomwe kutumiza kwapang'onopang'ono kumawonetsa zotsatsa zofananira tsiku lonse.
Kutumiza kokhazikika ndiyo njira yodziwika bwino yotumizira zotsatsa pamakampeni akusaka. Google yapangitsanso kutumiza mwachangu njira yokhayo yobweretsera zotsatsa pamakampeni ogula. Kuyambira Seputembala 2017, Google idayamba kusamutsa makampeni kuchokera kumayendedwe ofulumira kupita kumayendedwe okhazikika. Njirayi sidzakhalaponso pamakampeni atsopano, koma zomwe zilipo zidzasinthiratu kupita kumayendedwe wamba. Njirayi imachokera ku ntchito yomwe ikuyembekezeredwa tsiku lonse. Zikhudza zotsatsa zanu’ CPC kuposa yobereka wamba.
Quality Score ya malonda anu a Adwords amachokera pazigawo zitatu zazikulu: kufunika kwa malonda, chiyembekezero cha clickthrough, ndi tsamba lofikira. Ndikofunika kukumbukira kuti Quality Score ya mawu osakira omwewo m'magulu osiyanasiyana otsatsa amatha kukhala osiyana, kutengera kulenga malonda, tsamba lofikira, ndi kutsata anthu. Chiyembekezo cha kudina chidzasintha pomwe malonda anu akuwonekera. Kudina kochulukira komwe mumapeza, chabwino.
Kuti mupeze Score Yapamwamba, gwiritsani ntchito mawu osakira pazotsatsa zanu. Malonda osalembedwa bwino adzapereka chithunzi cholakwika. Onetsetsani kuti zotsatsa zanu zazunguliridwa ndi mawu osakira ndi mawu ofunikira. Izi ziwonetsetsa kuti malonda anu aziwonetsedwa pamodzi ndi zotsatsa zofunika kwambiri. Kufunika ndi gawo lofunikira la Quality Score mu Adwords. Mutha kuyang'ana kope lanu la Ad podina pa “Mawu osakira” chigawo chakumanzere chakumanzere ndikudina “Search Terms” pamwamba.
Zotsatira Zapamwamba za malonda anu ndizofunikira kuti muwonetsetse kuti kampeni yanu ikugwira ntchito. Muyezo uwu ukuwonetsa kufunikira kwa malonda anu ndi tsamba lofikira kwa osaka. Zotsatsa zamtundu wapamwamba zimakhala ndi kudina kopambana ndikusintha kuposa zotsika. Kupambana kwabwino sikudalira kuyitanitsa; m'malo mwake, zimatengera kufunikira kwa mawu osakira komanso tsamba lofikira. Zotsatsa zamtundu wanu sizisintha, ngakhale mutasintha malonda anu.
Pali zinthu zambiri zomwe zimakhudza kuchuluka kwa kampeni yanu ya Adwords. Izi zikuphatikizapo mawu ofunika, malonda, ndi kopita. Kugwirizana ndikofunika, kotero onetsetsani kuti mukugwiritsa ntchito mawu osakira pazotsatsa zanu ndi masamba ofikira. Potsatira malangizo atatuwa, mutha kupeza chiwongolero chabwino kwambiri cha kampeni ya Adwords. Zikafika pa kampeni yanu, Quality Score iyenera kukhala yapamwamba nthawi zonse. Mutha kusintha zomwe zili patsamba lanu komanso momwe tsamba lanu limayendera.
Chimodzi mwazinthu zofunika kwambiri kukumbukira mukamayesa kukweza chiwongola dzanja chanu cha Adwords ndikukumbukira momwe akaunti yanu idachitira.. Kuchita bwino kwa mbiri yanu, bwino tsogolo lanu ntchito. Google imapereka mphotho kwa omwe akudziwa zomwe akuchita ndikulanga omwe akupitiliza kugwiritsa ntchito njira zakale. Yesetsani kukhala ndi Score Yapamwamba kwambiri mumakampeni a Adwords kuti muwonjezere mitengo yotembenuka. Kampeni yanu singakhale yodula kwambiri kuti mupeze zotsatira zomwe mukufuna.
