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Pali njira zitatu zogwiritsira ntchito Adwords pabizinesi yanu ya SaaS. Njirazi zimatchedwa Mtengo podina (Zamgululi) kutsatsa, Kafukufuku wa mawu ofunika, ndi kuyitanitsa. Ngati mukufuna kuwona zotsatira zachangu, muyenera kuonetsetsa kuti mukulipira magalimoto abwino. Kugwiritsa ntchito njirayi kuwonetsetsa kuti mumalipira kudina komwe kudzasinthidwa kukhala otsogolera. Kuti tiyambe, muyenera kusonkhanitsa zambiri momwe mungathere. Nkhaniyi ifotokoza kufunikira kwa kafukufuku wa Keyword komanso momwe mungakulitsire ndalama zanu.
Mtengo pakudina kulikonse kapena CPC ndi mtengo womwe otsatsa amalipira nthawi iliyonse wina akadina malonda awo. Ma CPC amakonda kukhala apamwamba m'mafakitale omwe ali ndi mitengo yosinthika kwambiri komanso otsatsa ampikisano. Ngakhale pali njira zochepetsera CPC yanu, palibe njira yotsimikizika yowachepetsera kwathunthu. Nazi zina zomwe muyenera kukumbukira mukamakonza ma CPC anu. Choyamba, Ganizirani momwe tsamba lanu likugwirira ntchito pamsika womwe mukufuna. Ngati tsamba lanu silikugwirizana ndi omvera omwe mukufuna, CPC yanu ikhoza kukhala yokwera kwambiri.
Chachiwiri, mvetsetsani kusiyana pakati pa mtengo wokhazikika ndi mtengo wotengera kutsatsa kulikonse. CPC yokhazikika ndiyosavuta kutsatira kuposa CPC yotengera kutsatsa. Ma CPC otengera kutsatsa ndi otsika mtengo, koma iwo sakulunjikabe. Komanso, otsatsa akuyenera kuganizira za mtengo womwe ungakhalepo pakudina kuchokera kugwero lomwe laperekedwa. CPC yokwera sizingatanthauzire kukhala njira yopezera ndalama zambiri.
CPC invoicing imakhalanso ndi chiopsezo chogwiritsidwa ntchito molakwika. Ogwiritsa atha kudina zotsatsa mwangozi. Izi zitha kutengera wotsatsa ndalama zambiri. Komabe, Google imayesa kuchepetsa kugwiritsidwa ntchito molakwika posalipiritsa kudina kolakwika. Ngakhale kuti sizingatheke kulamulira kudina kulikonse, mukhoza kukambirana mlingo wotsika. Malingana ngati mukulolera kusaina mgwirizano wanthawi yayitali ndi wofalitsa, nthawi zambiri mukhoza kukambirana mlingo wotsika.
M'dziko lamalonda olipira, mtengo wamalonda ndi chinthu chofunikira kwambiri. Ndi mtengo woyenera pa dinani, mutha kukulitsa kubweza kwanu pakugwiritsa ntchito malonda. Zotsatsa za CPC ndi chida champhamvu pamabizinesi ambiri, kotero kumvetsetsa kuchuluka kwa ndalama zomwe mumalipira pakudina kungathe kukulitsa malonda anu. Ndipo bola ngati mukudziwa zomwe omvera anu akufuna, zidzakugwirirani ntchito. Ichi ndichifukwa chake ndikofunikira kwambiri kudziwa CPC yanu.
Kukhathamiritsa kwa injini zosaka (SEO) ndi luso losankha mawu osakira ndi mitu yoyenera kuti muyike pa SERPs. Mukachita bwino, Kufufuza koyenera kwa mawu ofunikira kumathandiza kuonjezera kuchuluka kwa anthu komanso kuzindikira kwamtundu. Kufufuza kwa mawu osakira ndi njira yapadera yomwe otsatsa amagwiritsa ntchito kuti adziwe kuti ndi mawu ati omwe ogwiritsa ntchito amakonda kufufuza. Mukakhala ndi mawu ofunikira, mukhoza kuika patsogolo ndondomeko yanu ndikupanga zomwe zikugwirizana ndi ogwiritsa ntchitowa. Kufufuza kwa mawu osakira kumathandizira kukonza kusanja kwa tsamba lanu pamainjini osakira, zomwe zidzayendetsa magalimoto omwe akutsata.
Asanayambe kampeni, kufufuza kwa mawu ofunika ndikofunikira. Pozindikira mawu osakira opindulitsa ndi zomwe mukufuna kufufuza, mutha kukonzekera kampeni yabwino kwambiri yotsatsa. Posankha mawu osakira ndi magulu otsatsa, ganizirani zolinga zanu ndi bajeti yanu. Mutha kuchepetsa chidwi chanu ndikusunga ndalama pongoyang'ana mawu osakira. Kumbukirani, mukufuna kupanga chidwi chokhalitsa pa anthu omwe akufunafuna malonda kapena ntchito yanu. Ndibwino kugwiritsa ntchito mawu oposa amodzi, ngakhale.
Pali njira zambiri zopangira kafukufuku wa mawu osakira. Cholinga chachikulu ndikutenga lingaliro ndikuzindikira mawu omwe atha kukhala ofunika kwambiri. Mawu osakirawa amasankhidwa malinga ndi mtengo wake komanso kuthekera kopanga magalimoto. Mukachita izi, mukhoza kupita ku sitepe yotsatira – kulemba zomwe zimapereka phindu kwa alendo. Muyenera kulemba nthawi zonse momwe mungafune kulembedwera. Izi zili choncho, omvera anu omwe mukufuna kukhala nawo atha kukhala ndi mafunso ofanana ndi omwe mukukambirana nawo.
Ngakhale kufufuza kwa mawu osakira kwa Adwords ndi gawo lofunikira pazamalonda aliwonse, ilinso gawo lofunikira la kampeni yopambana. Ngati kafukufuku wanu sanachite bwino, mudzawononga ndalama zambiri pa PPC ndikuphonya malonda. Koma ndikofunikiranso kukumbukira kuti kufufuza kwa mawu ofunikira kumatenga nthawi komanso khama. Ngati mwachita bwino, mudzakhala ndi kampeni yotsatsa yomwe ingakhale yopambana!
Pali maupangiri ochepa omwe muyenera kukumbukira mukamagula Adwords. Choyamba ndikusunga bajeti yanu pa PS200 pamwezi. Komabe, ndalamazi zitha kusiyanasiyana kutengera niche yanu komanso kuchuluka kwamasamba omwe mukuyembekezera mwezi uliwonse. Mukangopanga bajeti yanu ya pamwezi, gawani ndi makumi atatu kuti mupeze lingaliro la bajeti yanu yatsiku ndi tsiku. Mukangopanga bajeti yanu yatsiku ndi tsiku, chotsatira ndicho kusankha ndalama zogulira tsiku lililonse. Dongosolo loyitanitsa la Google limagwira ntchito powongolera mabidi apamwamba kwambiri komanso otsika kwambiri pogwiritsa ntchito ma CPC metric apamwamba kwambiri. Ngati simukutsimikiza za mtengo woyenera pabizinesi yanu, gwiritsani ntchito chida cholosera za Adwords.
Ngakhale kuyitanitsa pa Adwords kungawoneke ngati lingaliro labwino, pali zovuta zina zazikulu zopikisana ndi makampani akuluakulu. Ngati ndinu bizinesi yaying'ono, bajeti yanu yotsatsa siili yayikulu ngati yamakampani akudziko, kotero musayembekezere kukhala ndi bajeti yofanana kuti mupikisane nawo. Ngakhale mutakhala ndi ndalama zambiri, mwayi wanu wopeza phindu pazachuma (MFUMU) kuchokera ku kampeni yanu ya Adwords ndizotsika.
Ngati omwe akupikisana nawo amagwiritsa ntchito dzina lamtundu wanu pazotsatsa zawo, onetsetsani kuti mukugwiritsa ntchito kopi ina yotsatsa. Ngati mukuyitanitsa malinga ndi mpikisano wanu, muli pachiwopsezo choletsedwa ku Google. Chifukwa chake ndi chosavuta: omwe akupikisana nawo atha kuyitanitsa zomwe mukufuna, zomwe zidzapangitse kutsika kwapamwamba komanso mtengo wapa-kudina. Kuphatikiza apo, ngati mpikisano wanu akuyitanitsa zomwe mukufuna, mutha kuwononga ndalama zanu pagulu lazotsatsa zomwe sizikugwirizana ndi dzina lanu.
Kupambana kwabwino mu Adwords ndichinthu chofunikira pankhani yopeza malo abwino kwambiri otsatsa anu. Ndikofunika kuyang'anira Quality Score yanu ndikusintha malonda anu moyenera. Ngati muwona kuti CTR yanu ndiyotsika kwambiri, ndiye muyenera kuyimitsa zotsatsa zanu ndikusintha mawu osakira kukhala china. Quality Score yanu iwonetsa khama lanu pakapita nthawi, kotero muyenera kuchita zonse zomwe mungathe kuti muwonjezere. Komabe, Quality Score mu Adwords si sayansi. Ikhoza kuyesedwa molondola mukakhala ndi magalimoto okwanira ndi deta kuti mudziwe chomwe chiwerengero chapamwamba chiyenera kukhala.
Zotsatira zabwino mu Adwords zimatsimikiziridwa ndi zinthu zitatu: kudina-kudutsa, ad performance, ndi kupambana kwa kampeni. Kudina-kudutsa kumagwirizana mwachindunji ndi mphambu yanu yabwino, kotero kukweza Score Yanu Yabwino kumatha kupititsa patsogolo malonda anu. Zotsatsa zomwe sizikuyenda bwino zidzawononga bajeti yanu ndipo sizingakhale zogwirizana ndi omvera anu. Score Yapamwamba kwambiri ndiye maziko a kampeni yopambana ya AdWords.
Magulu a mawu osakira akhoza kukhala otakata kwambiri kwa malonda anu, kupangitsa kuti alendo asanyalanyazidwe. Gwiritsani ntchito mawu osakira kwambiri pa kampeni yanu yotsatsa. Zotsatira Zapamwamba Zapamwamba zitanthauza kuti zotsatsa zanu zilandila chidwi kwambiri komanso kukhala zogwirizana ndi zomwe omvera akufufuza. Komanso, ganizirani kugwiritsa ntchito masamba ofikira okhala ndi zithunzi za anthu okalamba. Kuyesa ndikofunikira, komanso kupanga zotsatsa zingapo kukuthandizani kuti muwongolere zomwe mwapeza patsamba lofikira.
Kuti muwongolere zabwino zanu, muyenera kupanga kuphatikiza kwabwino kwa mawu osakira ndi zotsatsa. Mawu osakira omwe sachita bwino ayenera kulunjikitsidwa patsamba lofikira labwino kapena adzanyozedwa. Pochita izi, mutha kukweza mphambu yanu yabwino ndikupeza mtengo wotsika pakudina kulikonse (Zamgululi).
Mutha kudziwa luso la Google la retargeting, koma sindikudziwa kuti ndi chiyani kwenikweni. Adwords retargeting imakupatsani mwayi wofikira ogwiritsa ntchito pamasamba ena ndi nsanja. Zimakupatsaninso mwayi wopanga malamulo omwe mumawonjezera kwa omvera anu. Pogawa anthu obwera patsamba lanu, mutha kutsata zoyesayesa zanu zotsatsanso. Momwe mungadziwire bwino za omwe amawona malonda anu, m'pamenenso retargeting yanu idzakhala yothandiza kwambiri.
Pali zabwino zambiri pakuyambiranso ndi Adwords, ndipo chimodzi mwazothandiza kwambiri ndikutha kuwonetsa anthu zotsatsa potengera zomwe adachita m'mbuyomu pa intaneti. Kuphatikiza pakuwonetsa zotsatsa zanu kutengera zomwe adaziwona posachedwa, Malonda a Google amathanso kuwonetsa zotsatsa kwa iwo omwe adasiya basiketi yawo yogulira kapena adakhala nthawi yayitali akuwona zomwe mwagulitsa. Komabe, ndikofunikira kuzindikira kuti kubwezeretsanso ndi Adwords si kwa oyamba kumene. Itha kukhala njira yabwino kwa mabizinesi omwe ali ndi bajeti yaying'ono.
Kubwezeretsanso ndi Adwords kungakhale njira yabwino yolumikizira makasitomala omwe alipo komanso kupeza atsopano. Google Adwords imakulolani kuti muyike ma tag a Script patsamba lanu, kuwonetsetsa kuti anthu omwe adabwerako patsamba lanu awonanso zotsatsa zanu. Kubwezeretsanso ndi Adwords kutha kugwiritsidwanso ntchito pamasamba ochezera, monga Facebook. Itha kukhala yothandiza kwambiri kufikira makasitomala atsopano ndikuwonjezera malonda. Komabe, ndikofunikira kudziwa kuti malamulo a Google amaletsa kugwiritsa ntchito zidziwitso zodziwikiratu pofuna kutsatsa malonda.
Kubwereranso ndi zotsatsa ndi njira yabwino yolozera makasitomala omwe angakhalepo atachoka patsamba lanu. Potsatira makeke a alendowa, malonda anu adzawonetsanso malonda omwewo kwa anthu omwe adayenderapo tsamba lanu. Tiyeni uku, mutha kupanga zotsatsa zanu kukhala zenizeni kuzinthu zomwe zidachezeredwa posachedwa. Ndikofunikiranso kugwiritsa ntchito pixel kupanga zotsatsa zomwe mukufuna kutsata malinga ndi zomwe cookie imapereka Google Ads.
