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Pali zinthu zingapo zomwe muyenera kudziwa musanayambe kampeni yotsatsa ku Adwords. Ngati simukudziwa poyambira, werengani nkhaniyi kuti mudziwe za Keyword themes, Zosankha zotsata, Kutsatsa, ndi Kutsata Kutembenuka. Mutha kuyang'ananso mabokosi onse ndikukopera ndi kumata zotsatsa zochokera kumalo ena. Mukakopera malonda anu, onetsetsani kuti mwasintha mutuwo ndikukopera ngati pakufunika. Pomaliza pake, malonda anu ayenera kuwoneka ngati omwe mudawapeza powafananiza.
Google yangotulutsa chatsopano chotchedwa 'Keyword Themes’ zomwe zingathandize otsatsa kutsata malonda awo moyenera. Mitu yofunikira ipezeka mu Smart Campaigns m'masabata akubwera. Google yalengeza zida zambiri zatsopano zomwe zidapangidwa kuti zichepetse zovuta zakutseka kwa COVID-19, kuphatikiza Smart Campaigns. Werengani kuti mudziwe momwe mungagwiritsire ntchito zida zatsopanozi. Tiyeni tilowe mu zingapo za izo.
Ubwino umodzi wamitu yayikulu ndikuti amafananiza pakati pa mawu osakira m'gulu lomwelo mosavuta. Mwachitsanzo, ndizovuta kufananiza machitidwe a mawu osakira osiyanasiyana a nsapato ndi masiketi akakhala m'gulu limodzi lotsatsa. Komabe, ngati mutatsatira ndondomeko yomveka bwino, mudzatha kufanizira mosavuta mawu osakira pamakampeni ndi magulu otsatsa. Tiyeni uku, mudzakhala ndi chithunzi chomveka bwino chomwe mawu osakira ndi opindulitsa kwambiri pagulu lililonse lazinthu.
Kufunika – Pamene anthu amagwiritsa ntchito injini zosaka za Google kuti apeze zinthu, zotsatsa zomwe zili ndi mawu osakira ndizofunikira kuti zidina. Kufunika kumathandizanso kukweza kwa Quality Score ndi kuchuluka kwa clickthrough. Pogwiritsa ntchito mawu osakira ofanana m'magulu osiyanasiyana otsatsa, mukhoza kusunga ndalama ndi nthawi. Njira zingapo zofunika zosinthira kufunikira kwa mawu osakira zikuphatikiza:
Mutha kusankha kugwiritsa ntchito zotsatsa zam'manja ndi zowonetsera. Kutsata kwa kampeni nthawi zambiri kumagwiritsidwa ntchito pazotsatsa zonse za kampeni, ndipo magulu otsatsa atha kuchotsera zomwe mukufuna. Kuti musinthe zomwe mukufuna kuchita kampeni, muyenera kupita ku Zikhazikiko tabu, ndiye dinani Malo mipherezero. Dinani Sinthani kuti musinthe malo omwe mwasankha. Mutha kupatula malo enieni kwa omvera omwe mukufuna. Kapenanso, mutha kusintha kutsatsa kwamalo enaake.
Chinthu chinanso chofunikira pa kampeni yotsatsira anthu pazama TV ndikutsata kothandiza. YouTube, Mwachitsanzo, imakuthandizani kuti muzitha kuyang'ana pa desktop, piritsi, kapena zida zam'manja. Mukhozanso kusankha ngati malondawo aziwoneka kapena ayi. Mitundu yambiri imagulitsa kudziko lonse komanso kwanuko, kotero ndikofunikira kulingalira komwe omvera amakhala. Ngati mukuyesera kufikira anthu ambiri, mungafune kugwiritsa ntchito kulunjika kwa metro. Koma dziwani kuti kutsata kwa metro kungakhale kotakata kwambiri pabizinesi yanu.
Kugwiritsa ntchito omvera ogwirizana kungakuthandizeni kulunjika omvera anu potengera zomwe amakonda, zizolowezi, ndi zina. Tiyeni uku, mudzatha kufikira anthu omwe ali ndi chidwi kwambiri ndi zinthu kapena ntchito zanu. Kuphatikiza apo, mutha kulunjika anthu awa mwachindunji polemba tsamba lanu kapena mawu osakira. Google Adwords idzagwiritsa ntchito mawu anu ofunikira kuti mupange omvera anu. Ndiye, malonda anu aziwoneka pamaso pa anthu oyenera kutengera zomwe amakonda, zizolowezi, ndi kuchuluka kwa anthu.
Kutsatsanso malonda ndi njira yabwino ngati simukudziwa kuti mukuyang'ana omvera ati. Kutsatsanso kumakupatsani mwayi wofikira alendo omwe alipo pomwe kubwezeretsanso kumakupatsani mwayi wolunjika kwa atsopano. Zomwezo zimagwiranso ntchito powonetsa zotsatsa pamasamba ena. Mutha kutsata masamba angapo a kampeni yanu yotsatsa. Ndi njira izi, mutha kufikira omvera ambiri. Ngati mukufuna kufikira anthu ambiri, mutha kulunjika masamba angapo pamutu wina wake.
Ngakhale kulunjika kwa mawu osakira kwakhala msana wakusaka kolipidwa kuyambira pachiyambi, kutsata omvera ndi chida chofunikira pakutsatsa pa intaneti. Zimakupatsani mwayi wosankha omwe angawone zotsatsa zanu ndikuwonetsetsa kuti bajeti yanu yotsatsa imapita kwa anthu omwe angagule. Tiyeni uku, mukutsimikiza kuti mubweza pa bajeti yanu yotsatsa. Ndikofunika kuti nthawi zonse muzibwereranso ku ndondomeko yanu posankha zomwe omvera akufuna.
Mutha kusankha pakati pa njira ziwiri zosiyana zotsatsa pa Adwords. Chodziwika kwambiri ndi Cost Per Click (Zamgululi). Kutsatsa kwamtunduwu kumafuna otsatsa kuti asankhe kuchuluka kwa momwe angalipire pakudina kulikonse. Njira imeneyi imatengedwa ngati muyezo, koma si njira yokhayo yogulitsira. Pali njira zina zingapo, komanso. Nazi zina mwa izo:
Mawu osakira pazogulitsa sizofunikira kwenikweni pa AdWords (PPC). Awa ndi mayina azinthu ndi mafotokozedwe omwe anthu amalemba mu bar yofufuzira. Muyeneranso kusintha mayina azinthu ngati mafunso opindulitsa ayamba kuwonekera mu kampeni yanu ya PPC. Nawa maupangiri okometsa mawu osakira. Mu zotsatsa za PPC, onetsani mavoti a ogulitsa. Kuti muwonjezere kutembenuka, muyenera kusintha mawu anu osakira ndi zotsatsa.
Njira zodzipangira zokha zitha kukuthandizani kuti muchotse zotsatsa zomwe zimalipidwa, koma kusintha mabidi anu pamanja kungakupatseni zotsatira zabwinoko. Pomwe kutsatsa kwanu kumatsimikizira kuchuluka kwa momwe mudzalipire mawu ofunikira, sizimatsimikizira komwe mumayika pazotsatira za Google. Pamenepo, Google sangafune kuti mupeze mawu ofunikira ngati mukugwiritsa ntchito mopitilira muyeso. Tiyeni uku, mupeza malingaliro olondola a ROI yanu.
Mutha kugwiritsanso ntchito zosintha mabidi kuti mukwaniritse madera ena, zipangizo zamagetsi, ndi nthawi. Pogwiritsa ntchito zosintha mabidi, mutha kuwonetsetsa kuti zotsatsa zanu zikuwonekera pamawebusayiti ofunikira okha. Ndikofunikiranso kuyang'anira zotsatsa zanu ndi zotsatsa zanu kuti muwonetsetse kuti mukupeza ROI yabwino kwambiri. Ndipo musaiwale kuyang'anira momwe malonda anu amachitira ndi zotsatsa zanu – ndizofunika kwambiri pakuchita bwino kwa kampeni yanu yolipira yotsatsa.
Makampeni anzeru amagawaniza kuyitanitsa kwawo kukhala angapo “magulu a malonda.” Amayika ziganizo khumi mpaka makumi asanu pagulu lililonse, ndi kuyesa aliyense payekha. Google imagwiritsa ntchito ndalama zochulukirapo pagulu lililonse, chifukwa chake njira yoyendetsera kampeniyi imagawidwa mwanzeru mawu. Choncho, ngati mukufuna kuti malonda anu awonetsedwe pamaso pa omvera anu, muyenera kupanga zisankho zanzeru pakutsatsa pa Adwords. Tiyeni uku, malonda anu amatha kufikira omvera anu ndikuwonjezera malonda.
Kuti muwonjezere kubweza kwanu pazotsatsa, muyenera kukhazikitsa kutsatira kutembenuka kwa Adwords. Mungathe kuchita izi polowetsa zinthu zosiyanasiyana zamitundu yosiyanasiyana. Mutha kusankhanso kutsatira ROI polowa mumitundu yosiyanasiyana pamitengo yosiyanasiyana. Mutha kusankha kuphatikiza zosintha mkati mwa nthawi inayake, Mwachitsanzo, nthawi iliyonse wina akatsegulanso malonda anu. Tiyeni uku, mutha kutsata kuchuluka kwa anthu omwe adawonera malonda anu, koma osati kugula kanthu.
Mukakhazikitsa kutsatira kutembenuka kwa Adwords, mutha kutumiza izi ku Google Analytics kuti muwone zomwe zapangitsa kuti anthu asinthe kwambiri. Mutha kulowetsanso zosinthazi ku Google Analytics. Koma onetsetsani kuti simukutsata kawiri ndikutumiza deta kuchokera kugwero kupita kwina. Apo ayi, mutha kukhala ndi makope awiri a data yofanana. Izi zitha kuyambitsa zovuta. Ili ndi vuto lofala ndipo litha kupewedwa pogwiritsa ntchito chida chimodzi chotsata kutembenuka kwa AdWords.
Pomwe mutha kugwiritsabe ntchito kutsata kutembenuka kwa Adwords kuti bizinesi yanu ikhale yabwino, zingakhale zowononga nthawi komanso zokhumudwitsa kuti mudziwe zomwe zimagwira ntchito ndi zomwe sizili bwino. Chofunikira ndikuzindikira kuti ndi mitundu yanji yosinthika yomwe ili yofunika kwambiri kubizinesi yanu ndikutsata. Mukangosankha mtundu wa kutembenuka komwe mungatsatire, mudzatha kudziwa kuchuluka kwa ndalama zomwe mukupanga ndikudina kulikonse kapena kutembenuka.
Kuti muyambe ndi kutsatira kutembenuka kwa Adwords, muyenera kulumikiza Google Analytics patsamba lanu. Muyenera kusankha gulu loyenera ndikusintha mayina mu Google Analytics. Kutsata kutembenuka ndikothandiza kwambiri pakutsata zotsatsa komanso zochita za makasitomala. Ngakhale kukwera pang'ono kwa kutembenuka kungakuthandizeni kukulitsa bizinesi yanu. Popeza kudina kulikonse kumawononga ndalama, mudzafuna kudziwa zomwe zikugwira ntchito ndi zomwe sizikugwira ntchito.
Wothandizira wa Google Tag atha kukuthandizani kuti mukhazikitse kalondolondo watsamba lanu. Mutha kugwiritsanso ntchito Google Tag Manager kuti mugwiritse ntchito. Kugwiritsa ntchito Google Tag Assistant, mutha kuwona momwe ma tag otsata kutembenuka alili. Chizindikirocho chikatsimikiziridwa, mutha kugwiritsa ntchito pulogalamu yowonjezera ya Google Tag Assistant kuti muwone ngati kutembenuka kwanu kukugwira ntchito. Ndipo kumbukirani kugwiritsa ntchito njira ina yotsata kutembenuka yomwe imagwira ntchito bwino patsamba lanu. Malangizo awa angakuthandizeni kuti mupindule kwambiri ndi kampeni yanu ya Adwords.
