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Mu Adwords, mutha kukhazikitsa malonda anu posankha machesi a Broad kapena Mawu. Mutha kukhazikitsanso gulu lotsatsa la mawu amodzi. Ndipo potsiriza, mutha kusintha mphambu yanu Yabwino momwe mukufunira. Koma musanayambe, pali zinthu zina zofunika kuzikumbukira. Kufanana kwakukulu: Ndi njira yabwino kwambiri yopezera anthu omwe akufunafuna malonda kapena ntchito yanu. Kufanana kwa mawu: Njira iyi ndiyabwino kwambiri kwa iwo omwe ali ndi lingaliro lalikulu pazamalonda kapena ntchito yomwe akupereka.
Mukamagwiritsa ntchito machesi ambiri mu Adwords, mukufuna kuwonetsetsa kuti malonda anu amayang'ana mawu osakira oyenera. Mawu osakira ofananira amakhala ndi voliyumu yayikulu kwambiri ndipo amatha kukuthandizani kupeza mawu osakira oyenera kwambiri. Panthawi yake, mawu osakira ofananira atha kukuthandizani kuti musunge ndalama pa bajeti yanu yotsatsa pochepetsa kudina kosayenera ndikuwonjezera kutembenuka. Mawu osakira amasewera atha kugwiritsidwanso ntchito kutsata misika ya niche. Mawu osakira machesi ndi abwinonso kwamakampani omwe amapereka zinthu ndi ntchito zosiyanasiyana.
Mwachitsanzo, malo ogulitsa akhoza kugulitsa madiresi ang'onoang'ono akuda, kapena madiresi achikazi owonjezera. Kufanana kwakukulu kungathe kukulitsidwa kuti kuphatikizepo mawu awa ngati zoipa. Momwemonso, mutha kusiyanitsa mawu ngati ofiira kapena pinki. Mupeza kuti kufananiza kwakukulu kudzakhala kokulirapo pamaakaunti atsopano ndi makampeni atsopano. Ndizomveka kugwiritsa ntchito mawu achindunji, koma ngati simukudziwa zomwe mukuyesera kutsata, yesani machesi otakata kaye.
Monga wotsatsa watsopano, mungafune kugwiritsa ntchito machesi otakata ngati mtundu wanu wokhazikika. Komabe, ndikofunikira kudziwa kuti kufananiza kotakata kumatha kubweretsa zotsatsa zomwe sizingakhale zogwirizana ndi bizinesi yanu. Komanso, muyenera kuthana ndi mafunso osayembekezereka omwe angakhale opanda ntchito. Ili si lingaliro labwino ngati ndinu watsopano ku Adwords ndipo simukudziwa momwe mungagwiritsire ntchito machesi osiyanasiyana.
Mukamagwiritsa ntchito machesi ambiri mu Adwords, onetsetsani kuti mukulunjika mawu oyenera. Machesi otambalala ndiye mtundu wofananira kwambiri, chifukwa chake zimalola kuti zotsatsa zanu ziwonekere pamawu osiyanasiyana. Izi zitha kukuthandizani kuti muzidina kwambiri pazotsatsa zanu, koma muyenera kusamala nazo ndikuwonetsetsa kuti zikugwirizana ndi bizinesi yanu. Choncho, posankha mawu ofunika kwambiri a machesi, onetsetsani kuti ikugwirizana ndi bizinesi yanu’ niche msika.
Kugwiritsa ntchito njira ya Phrase Match mu Adwords kumakupatsani mwayi wodziwa zomwe makasitomala akufufuza posanthula zomwe amalemba pakusaka.. Pochepetsa ndalama zomwe mumagwiritsa ntchito posaka ndi mawu enieni, mutha kulunjika bwino omvera anu. Phrase Match ndi njira yabwino yopititsira patsogolo kasamalidwe ka kampeni yanu yotsatsa ndikupeza ROI yapamwamba. Kuti mudziwe zambiri za mawu ofanana mu Adwords, werenganibe.
Ndi makonda awa, mawu anu osakira adzalunjika bwino chifukwa amagwirizana ndi zomwe anthu akufuna. Google yakhala ikugwiritsa ntchito mitundu yofananira kuyambira pomwe idayamba kusaka kolipira. Mu 2021, akusintha momwe mumagwiritsira ntchito makonda awa. Kufanana kwa mawu ndikulowa m'malo mwa zosintha zazikulu. Pakadali pano, muyenera kugwiritsa ntchito mitundu iwiri ya machesi. Kufananiza kwa mawu kumafunikira mawu osakira kuti akhale ofanana ndi funso ndi mawu.
Mwachitsanzo, akaunti yofananitsa mawu ikhoza kukhala yopindulitsa kuposa akaunti yeniyeni yofananira. Njira iyi sidzawoneka posaka ndi mawu osakira, koma idzawonekera pamawu ogwirizana ndi bizinesi yanu. Kufanana kwa mawu mu Adwords ndi njira yabwino yolumikizira ogwiritsa ntchito popanda mndandanda waukulu wa mawu osakira. Choncho, ndi maubwino otani ogwiritsira ntchito Phrase Match mu Adwords? Pali zingapo. Tiyeni tione aliyense wa iwo.
Mndandanda wa mawu osakira ndi njira yabwino kwambiri yoletsera kudina kosafunika. The AdWords Negative Keywords List ili ndi zambiri kuposa 400 mawu osakira omwe mungagwiritse ntchito kukhathamiritsa zotsatsa zanu. Mndandanda wa mawu osakira ndi chida chabwino chothandizira kuzindikira mawu osakira omwe akupanga ROI yaying'ono. Mutha kugwiritsa ntchito mndandandawu kuti musunge magawo khumi mpaka makumi awiri pazaka zonse zomwe mumawononga posaka. Mutha kugwiritsanso ntchito mawu osakira mawu osakira.
Kupanga Adwords single keyword ad group ndikosavuta. Ubwino umodzi wamagulu otsatsa amtunduwu ndikuti ndi wodziwika kwambiri ndi liwu limodzi lofunikira. Izi zitha kukulitsa chiwongolero chanu ndikukuthandizani kuti muchepetse mtengo uliwonse mukasintha. Zimathandizanso kufananiza mawu osakira ndi malonda. Gulu lotsatsa malonda ndilosavuta kugwiritsa ntchito ndipo limakupatsani mwayi wokopera magulu otsatsa omwe alipo mumphindi zochepa.
Kupanga gulu limodzi lotsatsa mawu osakira sikuli kwa oyamba kumene. Muyenera kugwiritsa ntchito mawu osakira omwe amalandira 20 ku 30 amafufuza mwezi uliwonse. Njirayi ili ndi kuipa kwake ndipo iyenera kugwiritsidwa ntchito mosamala. Kuphatikiza apo, kungawononge nthawi yamtengo wapatali ndi khama. Muyenera kugawa magulu anu otsatsa mukatsimikiza kuti mawu anu osakira adzakhala ndi kuchuluka kwakusaka. Kuonetsetsa kuti mukugwiritsa ntchito njira iyi moyenera, onetsetsani kutsatira izi.
Popanga SKAG, kumbukirani kugwiritsa ntchito mawu osakira enieni. Izi zikuthandizani kuti musiye kugwiritsa ntchito mawu osafunikira komanso kuwongolera kuchuluka kwanu. Mutha kugwiritsanso ntchito ma SKAG kuyesa ma tweak osiyanasiyana amtundu wa anthu ndikusintha mabizinesi. Kumbukirani kuti mawu osakira enieni sangafanane ndi malo kapena pazida. Ngati gulu lotsatsa lili ndi chinthu chimodzi chokha, mufuna kuchepetsa kuchuluka kwa mawu osakira omwe ali mmenemo.
Chinanso chothandiza cha Single Keyword Ad Groups ndikutha kusintha mabidi anu potengera mawu osakira komanso machitidwe a ogwiritsa ntchito.. Izi zimakupatsani mwayi wopeza mitengo yotsika kwambiri, Zabwino Zapamwamba, ndi kutsika mtengo. Komabe, choyipa chachikulu ndichakuti zotsatsa zimangowoneka pomwe mawu osakira afufuzidwa. Mwachidule, gulu lotsatsa la mawu amodzi liyenera kugwiritsidwa ntchito pokhapokha mutakhala 100% otsimikiza kuti malonda anu adzagulitsa.
Pali zinthu zitatu zomwe zimakhudza Quality Score yanu ya Adwords, ndipo kuwongolera zonse ndikofunikira kuti mupeze masanjidwe apamwamba. Nazi njira zina zomwe mungagwiritse ntchito kuti muwongolere zotsatira zanu. Werengani kuti mudziwe zambiri. o Sankhani malonda apamwamba kwambiri. Ngati kope la malonda ndilofala kwambiri, ogwiritsa ntchito sangathe kudziwa ngati ndizofunikira kapena ayi. Onetsetsani kuti mawu otsatsa akugwirizana ndi mawu anu, ndikuzungulira ndi mawu ogwirizana ndi mawu osakira. Pamene wofufuza adina pa malonda, zimabweretsa chofunikira kwambiri. Kupambana kwapamwamba kumatengera kufunika kwake.
o Yang'anirani kuchuluka kwanu. Ngati muwona zotsatsa za CTR zikutsika, itha kukhala nthawi yoti muyime kaye ndikusintha mawu osakira. Muyenera kusintha ndi zina. Koma samalani ndi magulu opanda mawu osakira! Izi ndi zomwe zitha kukhala ndi zotsatira zoyipa pazabwino zanu. Kuzisintha sikungokweza chiwongola dzanja chanu, komanso kuthandizira kukonza kopi yanu yotsatsa. Chifukwa chake musaiwale kuyang'ana kuchuluka kwanu pafupipafupi!
o Yang'anani kuchuluka kwa kudina kwanu. Mlingo wabwino ndi muyeso wa kuchuluka kwa anthu adadina malonda anu atawawona pakufufuza. Mwachitsanzo, ngati 5 anthu adadina malonda anu koma osadina malonda anu, mbiri yanu yabwino ndi 0.5%. Ngati chigoli chapamwamba ndi chapamwamba, malonda anu aziwoneka apamwamba pazotsatira, ndipo zidzakutengerani ndalama zochepa. Ndikofunika kukumbukira kuti simungathe kulamulira chirichonse, kotero onetsetsani kuti mwayang'ananso metric iyi.
Chinanso chomwe chimakhudza Quality Score ndi mtengo pakudina kulikonse. Kupambana kwapamwamba kumawonjezera CPC yanu, koma zotsatira zake zimasiyana kuchokera ku mawu osakira mpaka mawu osakira. Monga momwe zilili ndi zina zambiri zotsatsa malonda, ndizosatheka kuwona momwe Quality Score imakhudzira CPC nthawi yomweyo, kotero yang'anani pakapita nthawi. Kuchulukitsa Score Yanu Yabwino kumatha kukhudza kwambiri kuchita bwino kwa kampeni yanu yotsatsa. Ubwino wa High Quality Score udzawonekera pakapita nthawi.
Mukazindikira mtengo pakudina komwe mungagwiritse ntchito ngati chandamale, ganizirani mtengo wa malonda anu ndi bajeti yanu. Mwachitsanzo, mankhwala omwe amawononga ndalama $200 akhoza kupanga zochuluka monga 50 dinani pa CPC ya $.80, amene angakhale a 5:1 kubwerera ku ndalama (MFUMU). Mwanjira ina, ngati mukuyesera kugulitsa a $20,000 mankhwala, CPC pa $0.80 angakugulitseni $20,000, pomwe ngati mukugulitsa a $40 mankhwala, muwononga zochepa kuposa izo.
Pali njira zambiri zochepetsera mtengo pakudina. Kupatula kukhathamiritsa zowonjezera ndi masamba ofikira, palinso njira zina zochepetsera CPC. Mutha kutsatira kalozera wa Marta Turek wamomwe mungachepetsere CPC m'njira yabwino kwambiri osataya mawonekedwe ndikudina.. Ngakhale palibe njira imodzi yachinsinsi yopezera ROI yabwino, kutsatira njirazi kudzabweretsa zotsatira zabwino komanso kuchepetsa CPC. Choncho, ndi njira ziti zabwino zochepetsera mtengo wanu pakudina kwa Adwords?
Moyenera, mtengo wanu pa dinani adzakhala mozungulira masenti asanu kwa pitani, ndipo ndi bwino kumangofuna kuchita zimenezo. Kukweza CTR yanu, momwe mungapindulire kuchokera ku kampeni. Monga mudzakhala mukulipira zotsatsa, muyenera kumvetsetsa mtengo wa makasitomala anu. Izi zikuwonetsa kuchuluka kwa ndalama zomwe muyenera kuwononga kuti malonda anu awonedwe ndi omvera omwe mukufuna. Muyenera kuganiziranso za CTR (kudina-kudutsa) kuonetsetsa kuti ndi zothandiza komanso zothandiza.
Mtengo pakudina kwa Adwords utha kuyendetsedwa pamanja kapena zokha. Mutha kufotokoza kuchuluka kwa bajeti yanu yatsiku ndi tsiku ndikutumiza mabidi pamanja. Google idzasankha ndalama zoyenera kwambiri kuti zikwaniritse bajeti yanu. Muyeneranso kukhazikitsa kutsatsa kwakukulu pa mawu osakira kapena gulu la zotsatsa. Otsatsa pamanja amawongolera zotsatsa pomwe Google imasankha zotsatsa zomwe zingayike pa netiweki yowonetsera. Mtengo pakudina kulikonse kwa zotsatsa zanu zimatengera momwe kukopera kotsatsa kwanu kumapangidwira bwino.
