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Musanayambe kampeni yanu ya Adwords, ndikofunikira kumvetsetsa zoyambira za Mtengo pakudina, chitsanzo chotsatsa, Kuyesa kwa mawu osakira, ndi kutsatira kutembenuka. Potsatira njira zofunikazi, mudzakhala ndi kampeni yopambana. Mwachiyembekezo, nkhaniyi yakhala yothandiza kukupangitsani inu kuyamba ndi malonda anu. Pitilizani kuwerenga kuti mupeze malangizo ndi zidule! Ndipo ngati muli ndi mafunso, omasuka kufunsa mu ndemanga! Nawa ena mwa mafunso omwe mungafunse.
Mtengo uliwonse pakudina kwamakampeni a Adwords zimatengera momwe zotsatsa zanu zimayenderana ndi makasitomala’ amafufuza. Nthawi zina, zotsatsa zapamwamba zidzakubweretserani masanjidwe apamwamba, pomwe zotsatsa zotsika zidzakubweretserani mitengo yotsika yotembenuka. Muyenera kuyang'anira ndalama zanu pogwiritsa ntchito Google Sheet kapena chida chofananira kuti muwone kuchuluka komwe mungayembekezere kugwiritsa ntchito mawu osakira kapena kuphatikiza mawu osakira.. Ndiye, mutha kusintha mabizinesi anu molingana kuti mukwaniritse kutembenuka kwapamwamba kwambiri.
Mtengo wapakati pakudina kwamakampeni a Adwords mu e-commerce uli pakati pa madola angapo ndi $88. Mwanjira ina, ndalama zomwe otsatsa amatsatsa mawu okhala ndi masokosi atchuthi ndizotsika poyerekeza ndi mtengo wa masokosi a Khrisimasi. Kumene, izi zimatengera zinthu zambiri, kuphatikiza mawu osakira kapena mawu osakira, makampani, ndi chomaliza. Ngakhale pali zinthu zina zomwe zingawonjezere kapena kuchepetsa mtengo uliwonse, otsatsa ambiri sapereka ndalama monyanyira. Ngati mankhwala okha $3, simudzapanga ndalama zambiri poyitanitsa.
Mwachitsanzo, otsatsa omwe amagulitsa zovala pa Amazon adzalipira $0.44 paliponse. Zaumoyo & Zinthu zapakhomo, otsatsa adzalipira $1.27. Za Masewera ndi Zakunja, mtengo pa kudina ndi $0.9
Pomwe CPC ndi metric yothandiza pakuwunika mphamvu ya kampeni yotsatsa, ndi gawo laling'ono chabe la chisokonezo. Ngakhale mtengo pakudina kulikonse ndi gawo lofunikira kwambiri pakutsatsa kolipira, ROI yonse ndiyofunikira kwambiri. Ndi malonda okhutira, mutha kukopa kuchuluka kwa magalimoto a SEO, pomwe zotsatsa zolipira zitha kubweretsa ROI yomveka. Kampeni yotsatsa yopambana iyenera kuyendetsa ROI yapamwamba kwambiri, kupanga kuchuluka kwa magalimoto, ndi kupewa kuphonya malonda ndi kutsogolera.
Kuwonjezera pa CPC, otsatsa akuyeneranso kuganizira kuchuluka kwa mawu osakira. Chida chabwino chogwiritsa ntchito kuyerekeza CPC ndi SEMrush's Keyword Magic chida. Chida ichi chimalemba mawu osakira okhudzana ndi CPC yawo wamba. Ikuwonetsanso kuchuluka kwa mawu achinsinsi aliwonse. Mwa kusanthula deta iyi, mutha kudziwa kuti ndi mawu ati osakira omwe ali ndi CPC yotsika kwambiri. Mtengo wotsika pakudina kulikonse ndikwabwino kubizinesi yanu. Palibe chifukwa chowonongera ndalama zambiri kuposa momwe muyenera kuchitira.
Mutha kusintha njira yanu yotsatsa malonda a Adwords pogwiritsa ntchito mawonekedwe a Google Draft and Experiments. Mutha kugwiritsanso ntchito data kuchokera ku Google Analytics ndi kutsatira kutembenuka kuti mupange zisankho zanu. Mwambiri, muyenera kuyika zotsatsa zanu pazowonera ndi kudina. Ngati mukuyesera kupanga chidziwitso chamtundu, gwiritsani ntchito mtengo-pa-kudina. Ngati mukufuna kuwonjezera zosintha, mutha kugwiritsa ntchito gawo la CPC kuti mudziwe zoyambira zanu. Pomaliza, muyenera kufewetsa dongosolo la akaunti yanu kuti mutha kusintha njira zotsatsa popanda kusokoneza magwiridwe antchito.
Nthawi zonse muyenera kuyika zotsatsa zanu molingana ndi zomwe zili zofunika. Komabe, mutha kuyitanitsanso molingana ndi mtundu wazinthu zomwe zikuwonetsedwa. Mutha kuyitanitsa zomwe zili pa YouTube, Google's Display Network, Mapulogalamu a Google, ndi mawebusayiti. Kugwiritsa ntchito njirayi kukulolani kuti mukweze malonda anu ngati muwona kutsika kwa kutembenuka. Koma onetsetsani kuti mukulozera zotsatsa zanu moyenera kuti mutha kupindula kwambiri ndi ndalama zotsatsa.
Njira yabwino yowonjezerera kudina ndikukulitsa kutsatsa kwanu mkati mwa bajeti yanu. Njirayi imagwira ntchito bwino pamawu osinthika kwambiri kapena kupeza mawu apamwamba. Koma muyenera kusamala kuti musapitirire, kapena mudzawononga ndalama pamagalimoto osapindulitsa. Nthawi zonse kumbukirani kugwiritsa ntchito kutsata kutembenuka kuti muwonetsetse kuti kampeni yanu ikupeza zambiri pazoyeserera zanu. Mtundu wa Bidding wa Adwords ndiwofunikira kuti muchite bwino! Koma mumayikhazikitsa bwanji?
Njira yodziwika kwambiri yodziwira mtengo wa Adwords ndi mtengo uliwonse. Ndizothandiza pamagalimoto apamwamba kwambiri koma siwoyenera pamakampeni akulu akulu. Njira ina ndiyo kuyitanitsa mtengo pa mille. Njira zonsezi zimakupatsani kuzindikira kuchuluka kwa zowonera, chomwe chili chofunikira poyendetsa kampeni yotsatsa nthawi yayitali. CPC ndiyofunikira ngati mukufuna kutembenuza zambiri kuchokera pamadina.
Mitundu yotsatsa mwanzeru imadalira ma aligorivimu ndi mbiri yakale kuti muwonjezere zotsatira zotembenuka. Ngati mukuchita kampeni yotembenuza kwambiri, Google ikhoza kukulitsa CPC yanu mochuluka 30%. Mbali inayi, ngati mawu anu osakira ndi opikisana kwambiri, mutha kuchepetsa mtengo wanu waukulu wa CPC. Makina opangira mabizinesi anzeru ngati awa amafunikira kuti muziyang'anira zotsatsa zanu nthawi zonse ndikumvetsetsa zomwe zili. Kupeza thandizo laukadaulo kuti mukwaniritse kampeni yanu ya Adwords ndikuyenda mwanzeru, ndi MuteSix imapereka zokambirana zaulere kuti muyambe.
Mutha kuyesa mawu osakira mu Adwords pouza bungwe lanu kuti ndi mawu ati omwe muyenera kusunga ndikusintha. Mutha kusankha kuyesa mawu osakira ambiri momwe mukufuna mugulu loyesera. Koma kusintha kochulukira komwe mumapanga ku mawu anu osakira, m'pamenenso kudzakhala kovuta kudziwa ngati zili ndi zotsatira zomwe mukufuna. Mukangodziwa kuti ndi mawu ati omwe sakuyenda bwino, mukhoza m'malo mwawo ndi zofunika kwambiri. Mukazindikira kuti ndi mawu ati omwe akupanga kudina kochulukirapo, ndi nthawi yopangira kopi yotsatsa, kukulitsa malonda, ndi masamba otsikira omwe amakonzedwa kuti atembenuke.
Kuti mudziwe kuti ndi mawu ati omwe sakuyenda bwino, yesani kugwiritsa ntchito mitundu yosiyanasiyana ya zotsatsa zofananira m'magulu osiyanasiyana otsatsa. Kuchita izi, mutha kusintha kwambiri kopi yanu yotsatsa. Muyenera kuyang'ana kwambiri magawo okweza komanso magulu otsatsa. Magulu otsatsa okhala ndi voliyumu yotsika akuyenera kuyesa makope osiyanasiyana otsatsa ndi kuphatikiza mawu osakira. Muyeneranso kuyesa magulu otsatsa. Muyenera kuyesa zingapo kuti mupeze kuphatikiza koyenera kwa mawu osakira pakope lanu lazotsatsa.
Zina mwazabwino zoyezetsa mawu achinsinsi a Adwords ndikuti Google tsopano imapereka chida chowunikira mawu, zomwe zimabisika mu mawonekedwe ogwiritsira ntchito. Zimakupatsirani chidziwitso chokwanira cha thanzi la mawu osakira. Mutha kuwona momwe malonda anu amawonekera komanso komwe akuwonekera. Ngati mukufuna kukonza mtundu wa kopi yanu yotsatsa, mutha kusankha kukhathamiritsa mawu onse osakira mu kampeni yanu. Mukapeza omwe akuchita bwino, mukhoza kupita ku sitepe yotsatira.
Zida za mawu osakira zingakuthandizeni kupanga mndandanda wa mawu osakira, ndipo akhoza kusefedwa malinga ndi zovuta. Kwa mabizinesi ang'onoang'ono, muyenera kusankha mawu osakira ovuta, chifukwa nthawi zambiri amakhala ndi mtengo wocheperako, ndipo mudzapeza ndalama zambiri ndi mpikisano wapamwamba kwambiri. Pomaliza, mutha kugwiritsa ntchito chida choyesera kampeni ya AdWords kuti mulembe mawu osakira patsamba lanu ndikuyesa mawu osakira omwe ali othandiza kwambiri..
Kutsata kutembenuka kumatha kukhala kothandiza kwambiri pakuzindikira ROI yamakampeni anu. Kutembenuka ndizochitika zomwe kasitomala amachita akapita patsamba kapena kugula. Kutsata kutembenuka kwa Adwords kumapanga HTML code kuti tsamba lanu lizitsata izi. Chizindikiro chotsatira chiyenera kusinthidwa ndi bizinesi yanu. Mutha kutsata mitundu yosiyanasiyana yotembenuka ndikutsata ROI yosiyana pa kampeni iliyonse. Kutero, tsatirani izi.
Mu gawo loyamba la kutsatira kutembenuka kwa AdWords, lowetsani ID ya Conversion, chizindikiro, ndi mtengo. Ndiye, kusankha “Moto On” gawo kuti lifotokoze tsiku lomwe nambala yotsata kutembenuka iyenera kuchotsedwa. Mwachikhazikitso, code ayenera kuwotcha pamene mlendo kutera pa “Zikomo” tsamba. Muyenera kunena zotsatira zanu 30 patatha masiku mwezi watha kuti muwonetsetse kuti mukutenga kuchuluka kwa zotembenuka ndi ndalama.
Chotsatira ndikupanga chizindikiro chotsatira kutembenuka kwa mtundu uliwonse wa kutembenuka. Ngati kutembenuka kwanu ndikosiyana ndi kutembenuka kulikonse, muyenera kukhazikitsa tsiku la malonda aliwonse kuti zikhale zosavuta kuzifanizitsa. Tiyeni uku, mutha kuwona zotsatsa zomwe zimabweretsa kutembenuka kwambiri komanso zomwe sizili. Ndizothandizanso kudziwa kuti mlendo amawonera kangati tsamba komanso ngati kudina kumeneko ndi zotsatira za malonda.
Kuphatikiza pakutsata kutembenuka, mutha kugwiritsanso ntchito nambala yomweyi kutsata mafoni omwe amapangidwa kudzera muzotsatsa zanu. Kuyimba foni kumatha kutsatiridwa kudzera mu nambala yotumizira ya Google. Kuwonjezera pa nthawi ndi nthawi yoyambira ndi yomaliza ya mafoni, nambala yadera ya woyimbirayo imathanso kutsatiridwa. Zochita zakomweko monga kutsitsa mapulogalamu amalembedwanso ngati zosintha. Izi zitha kugwiritsidwa ntchito kusanthula makampeni anu ndi magulu otsatsa kuti mupange zisankho zabwino kwambiri.
Njira ina yowonera kutembenuka kwa AdWords ndikulowetsa data yanu ya Google Analytics mu Google Ads. Tiyeni uku, mudzatha kufanizitsa zotsatira za makampeni anu a AdWords ndi zotsatira za analytics. Zomwe mumasonkhanitsa ndizothandiza kudziwa ROI yanu ndikuchepetsa mtengo wabizinesi. Ngati mungathe bwinobwino younikira kutembenuka kuchokera magwero onse, mutha kupanga zisankho zabwinoko ndi ndalama zochepa. Momwemo, mutha kugwiritsa ntchito bwino bajeti yanu ndikupindula zambiri kuchokera patsamba lanu.
