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Musanayambe kutsatsa pa Google, muyenera kudziwa zomwe mukudzilowetsamo. Nazi zinthu zingapo zomwe muyenera kukumbukira: Mitundu yofananira, Zotsatira zabwino, Mtengo, ndi Retargeting. Mukamvetsetsa zinthu izi, mudzatha kukonzekera kampeni yabwino kwambiri ya Adwords. Ndipo mutadziwa zonsezi, mwakonzeka kuyamba! Komabe, musanachite zimenezo, muyenera kuchita kafukufuku pa mawu anu osakira.
Pali zinthu zambiri zomwe zimatsimikizira kuchuluka kwa ndalama zomwe muyenera kugwiritsa ntchito pa Adwords. Mwachitsanzo, mtengo wapakati pa kudina ndi chiyani? Mtengo wa katundu wogulitsidwa (COGS) zikuphatikizapo kupanga ndi ndalama zotsatsa. Muyenera kudziwa kuchuluka kwa ndalama zomwe mudawononga potsatsa kuti mubwezere ndalama zanu. Ndiye mutha kufananiza ndalamazo ndi ndalama zomwe mumapeza kuchokera ku makampeni a AdWords ndikuzindikira kuti ndi mawu ati omwe ali opindulitsa kwambiri.
Mtengo pa dinani (Zamgululi) zimasiyanasiyana kwambiri kutengera mawu osakira ndi mafakitale. Ma CPC odziwika ali pafupi $2.32 pa intaneti yosaka ndi $0.58 pa netiweki yowonetsera. Kuti mudziwe zambiri, onani nkhani iyi ya AdWords metrics. Njira imodzi yochepetsera CPC yanu ndikutsata mawu osakira omwe ali ndi Score Yapamwamba. Mawu osakira a High Quality Score amayika bwino patsamba, kukupulumutsirani ndalama ndikuwonetsetsa kuti malonda anu akuwonekera pamasamba oyenera.
Mutha kusintha zomwe mukufuna kuti mupeze mawu osakira ngati mukudziwa omwe amagwira ntchito bwino. Mosiyana ndi zimenezo, mutha kuchepetsa kuyitanitsa kwanu pamawu osatulutsa zotsatira. Kumbukirani kuti mawu ena osakira amawononga ndalama zambiri kuposa ena, ndipo muyenera kuyang'anira nthawi zonse ndikusintha mabizinesi anu moyenera. Monga mwini bizinesi, muyenera kudziwa za kusintha kwa mitengo ya Adwords ndikukhala okonzeka kusintha momwemo. Mukangophunzira mawu osakira omwe amagwira ntchito bwino patsamba lanu, mutha kukulitsa ndalama zanu ndikudula ma CPC anu kuti mupeze ROI yabwino kwambiri.
Kampeni ya CPC ndiyo njira yomwe imagwiritsidwa ntchito kwambiri. Ndi njira yodziwika kwambiri ndipo imawononga ndalama zosakwana masenti zana pakudina. Komabe, mtengo wa kudina kulikonse ndi wosiyana ndi mtengo wa zowonera. Ngati mukufuna kudziwa mtengo wa kampeni yanu yotsatsa, mutha kugwiritsa ntchito keyword planner kuti muwerenge mtengo wanu pakudina kulikonse. Tiyeni uku, mudzadziwa ndendende kuchuluka kwa momwe mudzalipire pakadina kulikonse komanso zowonera zingati zomwe mukupeza.
Ngati mukufuna kuwonjezera chiwerengero cha otembenuka ndikugwiritsa ntchito ndalama zochepa pazotsatsa zanu, muyenera kugawa mawu anu mumitundu yosiyanasiyana. Mu Adwords, izi zimachitika pogawa zotsatsa molingana ndi mitundu ya machesi. Posankha mitundu yofananira yoyenera, mudzatha kufikira omvera anu ndikupewa kuwononga ndalama pakudina kosayenera. Pachifukwa ichi, muyenera kugwiritsa ntchito chida cha mawu osakira kuti mudziwe omvera anu ndikugawa zotsatsa zanu molingana.
Exact Match ndiye omwe amayang'ana kwambiri mawu osakira onse, ndipo amafuna kuti mawu achinsinsi akhale enieni. Komabe, mukhoza kuwonjezera mawu owonjezera pafunso lanu ngati kuli kofunikira. Exact Match ndiye chisankho chabwino kwambiri kwa otsatsa omwe akufuna kuyendetsa zosintha powonetsa zotsatsa zomwe zimagwirizana ndi mawu osakira omwe akuwatsata.. Kufanana kwenikweni kulinso ndi kudina kwakukulu. Komabe, ndikofunikira kumvetsetsa kuti kugwiritsa ntchito machesi enieni sikungakhale chisankho chabwino pabizinesi iliyonse.
Ngati mukufuna kulunjika mawu ena, ndiye mutha kugwiritsa ntchito mawu osakira osinthidwa. Izi ndizosavuta kugwiritsa ntchito ndikuuza Google kuti ikuwonetseni zotsatsa zanu zamawu kapena ziganizo zina. Mawu osakira akhoza kukhala mwanjira iliyonse. Mutha kuyika mawuwa pogwiritsa ntchito chizindikiro chophatikiza (+) pamaso pa mawu aliwonse ofunika. Mawonekedwe achinsinsi osinthika atha kugwiritsidwanso ntchito pamawu. Full Media imagwira ntchito pamakampeni a AdWords PPC amakampani ang'onoang'ono ndi apakatikati.
Machesi otambalala komanso enieni ndi mitundu yotchuka kwambiri yamasewera, koma palinso zosiyana zapafupi. Mtundu wa machesi okulirapo umaphatikizapo kupelekedwa molakwika kwa mawu osakira pomwe mtundu weniweni umakupatsani mwayi wofufuza zambiri. Muthanso kusanja mitundu yoyandikira powonjezera mawu osakira. Komabe, uku sikuchita bwino chifukwa kumatha kuchepetsa kuchuluka kwa kudina. Mtundu wamasewera otakata ndiye chisankho chabwino kwambiri kwa otsatsa omwe akufuna kutsata mawu enaake.
Retargeting ndi njira yotsatsira pa intaneti yomwe imalola otsatsa kuti awonetse zotsatsa zomwe akufuna kwa omwe adabwera kale patsamba.. Njira yogulitsiranso imagwira ntchito poponya nambala yotsata patsamba lawebusayiti ndikupangitsa kuti zotsatsa ziwonetsedwe kwa mlendo wakale.. Zotsatira za mtundu uwu wa kugulitsanso ndizofunika kwambiri. Zawonetsedwa kuti zikuwonjezera malonda mpaka 70% pamene anthu omwe adayendera webusayiti osagula chilichonse amagula kudzera pa kampeni yotsatsanso.
Ngati tsamba lanu silinakonzedwenso kuti libwerezenso, mwina simungathe kuwona zotsatira zilizonse. Ngati kampeni yanu yotsatsa siikugwira ntchito, mungafunike kutsatira upangiri wa kampani yoyang'anira Google Adwords. Adzakuthandizani kukhazikitsa kampeni yobwereza molondola. Zokonda zoyenera zidzasintha kwambiri pakuchita. Mukakhala ndi zoikamo zolondola, mutha kugwiritsa ntchito retargeting kutsata ogula pamasamba osiyanasiyana ochezera.
Kuti mupange retargeting ads, muyenera kukhazikitsa Google Analytics. Khodi yobwereranso idzatsata ma cookie, omwe ndi mafayilo ang'onoang'ono omwe amasungidwa pa msakatuli wa wosuta. Malonda a Google adzadziwitsidwa kuti awonetse zotsatsa kwa mlendo watsamba linalake kutengera mbiri yawo yakusakatula. Kubwereranso ndi Adwords kungakhale njira yabwino yosinthira njira yanu yotsatsa pa intaneti.
Kubwezeretsanso ndi Adwords kumatha kukhala kothandiza pamayendedwe ochezera, makamaka Facebook. Itha kukhalanso njira yabwino yopangira otsatira a Twitter. Kumbukirani, chatha 75% Ogwiritsa ntchito pa Twitter ali pazida zam'manja. Zotsatsa zanu ziyenera kukhala zokomera mafoni kuti muwonjezere mwayi wanu wokopa chidwi cha omvera anu. Kubwereranso ndi Adwords kungakuthandizeni kusintha ogwiritsa ntchitowa kukhala makasitomala. Choncho, yambani kubwezeretsanso ndi Adwords kuti mukweze ndalama zanu.
Pali njira zambiri zosinthira Makhalidwe Anu mu Google Adwords. Ngakhale palibe njira yothetsera matsenga, pali njira zambiri zowonjezerera chigoli chanu. Gawo loyamba ndikulowa muakaunti yanu ndikuyenda pagawo lowonetsera mawu osakira. Kamodzi kumeneko, mutha kuwona zigoli zamagulu anu otsatsa. Ndiye, mukhoza kuyamba kupanga zosintha kuti muwongolere mphambu yanu. Patapita milungu ingapo, muyenera kuzindikira kusiyana kwakukulu.
Ubwino Wotsatsa malonda anu amawerengedwa poganizira zinthu zitatu: kufunika, ad kulenga, ndi tsamba lofikira. Ngakhale mukugwiritsa ntchito mawu osakira omwewo, Zotsatira zaubwino zimasiyana m'magulu otsatsa. Mwachitsanzo, ngati muli ndi bizinesi yobwereketsa nyumba, mutha kugwiritsa ntchito mawu osakira “jumper Castles” kulunjika makasitomala omwe akufunafuna nyumba zotsika mtengo. Izi zidzakulitsa Ubwino Wanu ngati zotsatsa zanu zili zoyenera komanso zokopa kwa ogwiritsa ntchito zida zonse.
Muyeneranso kudziwa kuti Quality Score pagulu linalake lazotsatsa zimatengera mtundu wa mawu osakira. Izi zitha kukhudza mtengo wanu pakudina kulikonse (Zamgululi) ndi kudina-kudutsa (Mtengo CTR). Malonda a Google amawunikiranso mtundu wamagulu otsatsa. Chifukwa chake, ngati gulu la mawu ofunika lili ndi High Quality Score, zitha kukhala bwino pazotsatira zakusaka kwa Google. Ngati mukukonzekera kuyambitsa kampeni yotsatsa mawu ofunika kwambiri, idzakhala ndi Score Yabwinoko kuposa ngati mungogwiritsa ntchito mawu achidule.
Mukasanthula kampeni yanu yotsatsa, tcherani khutu ku CTR. CTR yapamwamba ndi chizindikiro chabwino. Malonda okhala ndi CTR apamwamba alandila zambiri, potero kuwonjezera CPC yanu. Komabe, kumbukirani kuti CTR idzakhudzidwa ndi zinthu zina monga malo. Kuphatikiza apo, muyenera kuwonetsetsa kuti mawu anu osakira akugwirizana ndi zomwe mumatsatsa komanso tsamba lofikira. Kuchulukitsa CTR yanu kungathandize Magole Abwino, koma zidzakulitsanso mtengo wanu pakudina (Zamgululi).
Kufufuza kwa mawu osakira ndi njira yodziwira mawu osakira patsamba lanu kapena kampeni yotsatsa. Pali njira zambiri zochitira kafukufuku wa mawu osakira. Cholinga chachikulu ndikutenga lingaliro ndikuzindikira mawu osakira omwe ali ndi mwayi wopanga magalimoto. Mawu osakira amasankhidwa malinga ndi mtengo wake komanso mwayi wopeza magalimoto. Kufufuza kwa mawu osakira kumakuthandizani kuti mupange zomwe zili zoyenera komanso njira yotsatsira kuti mukope omwe angakhale makasitomala. Kuyamba, gwiritsani ntchito chida cha mawu a Google kuti mupeze mawu osakira omwe ali otchuka.
Ngakhale kuti zingatenge nthawi ndi khama, Kufufuza kwa mawu osakira ndikofunikira kuti kampeni yanu ya AdWords ikhale yopambana. Popanda kufufuza mawu ofunika, kampeni yanu ikhoza kulephera kapena kukuwonongerani malonda. M'munsimu muli malangizo ena oti muyambe:
Gwiritsani ntchito Google Keyword Planner. Chida ichi chikuwonetsa kuchuluka kwakusaka kwanu pamwezi. Mwachitsanzo, ngati mukufuna kukopa magalimoto nthawi yachilimwe, muyenera kulunjika mawu osakira omwe amafufuzidwa kwambiri munyengo ino. Komanso, lingalirani zochepetsera kusaka kwanu kunthawi inayake, monga pakati pa Meyi ndi Ogasiti. Mukangodziwa mawu osakira omwe ali opindulitsa, mutha kugwiritsa ntchito chida cha AdWords kuti mupeze mawu osakira. Chida ichi chipanga mazana a mawu osakira okhudzana ndi mawu osakira.
Posankha mawu osakira, dziwani cholinga cha tsamba lanu. Chitani kafukufuku wanu kuti mudziwe omvera anu komanso zomwe mukufuna kufufuza msika womwe mukufuna. Mwinanso mungafune kuganizira momwe tsamba lanu likugwirizanirana ndi mawu osakirawa. Kodi pali zinthu kapena ntchito zomwe zili ndi mawu ofanana? Kodi ali ndi mavoliyumu osaka kwambiri? Kodi anthu amafufuza chiyani akafuna chinthu kapena ntchito inayake? Kufufuza kwakukulu ndi chizindikiro chabwino. Ngati ayi, yesani kupeza mawu ofunikira kuti mukwaniritse.
