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Ngati mukufuna kudziwa momwe mungakhazikitsire akaunti yanu ya Adwords kuti muwonjezere kubweza pazomwe mumagulitsa, werengani nkhaniyi. Nkhaniyi ipitilira Mtengo, Ubwino, Kutsata ndi Keywords. Mukamvetsetsa mfundo zitatu izi, mudzakhala okonzeka kuyamba. Mukakonzeka kuti muyambe, onani mayeso aulere. Mukhozanso kutsitsa mapulogalamu a Adwords apa. Kenako mukhoza kuyamba kupanga akaunti yanu.
Google imawononga ndalama zambiri kuposa $50 miliyoni pachaka pa AdWords, ndi makampani a inshuwaransi ndi makampani azachuma omwe amalipira mitengo yokwera kwambiri. Kuphatikiza apo, Amazon imawononganso ndalama zambiri, kuwononga kuposa $50 miliyoni pachaka pa AdWords. Koma mtengo wake ndi chiyani? Mungadziwe bwanji? Zotsatirazi zidzakupatsani lingaliro wamba. Choyamba, muyenera kuganizira za CPC pa liwu lililonse lofunikira. CPC yochepa ya masenti asanu samatengedwa ngati mawu ofunika kwambiri. Mawu osakira okwera mtengo kwambiri amatha kukhala okwera mtengo $50 paliponse.
Njira ina yowerengera mtengo ndikuwerengera mtengo wotembenuka. Nambala iyi iwonetsa kuchuluka kwa momwe mlendo amachitapo kanthu. Mwachitsanzo, mutha kukhazikitsa kachidindo yapadera kuti muzitsatira zolembetsa za imelo, ndipo seva ya AdWords idzayimba ma seva kuti agwirizane ndi izi. Kenako mudzachulukitsa nambala iyi 1,000 kuwerengera mtengo wotembenuka. Mutha kugwiritsa ntchito izi kudziwa mtengo wamakampeni a AdWords.
Kufunika kwa malonda ndi chinthu chofunikira. Kuchulukirachulukira kwa zotsatsa kumatha kukulitsa mitengo yodumphadumpha ndi Zotsatira Zabwino. Conversion Optimizer imayang'anira mabidi pamlingo wa mawu osakira kuti athe kutembenuza kapena kutsika mtengo wa wotsatsa pakusintha kulikonse., kapena CPA. Zotsatsa zanu zimafunikira kwambiri, pamene CPC yanu idzakhala yapamwamba. Koma bwanji ngati kampeni yanu siyikuyenda momwe mukufunira? Simungafune kuwononga ndalama pazotsatsa zomwe sizothandiza.
Mawu khumi okwera mtengo kwambiri pa AdWords amakhudzana ndi zachuma ndi mafakitale omwe amayendetsa ndalama zambiri. Mwachitsanzo, mawu ofunika “digiri” kapena “maphunziro” ali pamwamba pa mndandanda wa mawu ofunika kwambiri a Google. Ngati mukuganiza zolowa gawo la maphunziro, khalani okonzeka kulipira CPC yayikulu pa mawu osakira omwe ali ndi voliyumu yochepa yosaka. Mudzafunanso kudziwa za mtengo uliwonse wa mawu osakira okhudzana ndi zipatala.
Malingana ngati mutha kusamalira bajeti yanu, Google AdWords ikhoza kukhala njira yabwino kwa mabizinesi ang'onoang'ono. Mutha kuwongolera ndalama zomwe mumawononga pakudina kulikonse kudzera pa geo-targeting, kulunjika kwa chipangizo, ndi zina. Koma kumbukirani, simuli nokha! Google ikukumana ndi mpikisano wolimba kuchokera ku AskJeeves ndi Lycos. Iwo akutsutsa ulamuliro wa Google monga injini yoyamba yolipira padziko lonse lapansi.
Google AdWords ndi nsanja yotsatsa malonda omwe amalipira pang'onopang'ono. Imayang'anira zotsatsa zomwe zimawoneka pamwamba pakusaka kwa Google. Pafupifupi bizinesi iliyonse imatha kupindula ndi AdWords, chifukwa cha ubwino wake wobadwa nawo. Zosankha zake zamphamvu zolunjika zimapitilira kungosankha gulu lomwe mukufuna kutengera malo kapena chidwi. Mutha kulunjika anthu potengera mawu omwe amalemba mu Google, kuwonetsetsa kuti mumangolengeza kwa makasitomala omwe ali okonzeka kugula.
Google Adwords imayesa chilichonse, kuchokera pamabizinesi kupita kumalo otsatsa. Ndi Google Adwords, mutha kuyang'anira ndikusintha mitengo yanu yotsatsa kuti mubwezere bwino pakudina kulikonse. Gulu la Google Adwords limakupatsirani kawiri pa sabata, mlungu uliwonse, ndi malipoti a mwezi uliwonse. Kampeni yanu imatha kubweretsa alendo asanu ndi awiri patsiku, ngati muli ndi mwayi. Kuti mupindule kwambiri ndi Adwords, muyenera kukhala ndi lingaliro lomveka la zomwe mukuyesera kukwaniritsa.
Poyerekeza ndi SEO, AdWords ndi chida chothandiza kwambiri pakuyendetsa magalimoto ndi ma lead. Kutsatsa kwa PPC ndikosavuta, scalable, ndi zoyezeka, kutanthauza kuti mudzalipira kokha wina akadina pa malonda anu. Kuphatikiza apo, mudzadziwa ndendende mawu osakira omwe adakubweretserani magalimoto ambiri, zomwe zimakupatsani mwayi wowongolera njira yanu yotsatsa. Muthanso kutsata zosintha kudzera pa AdWords.
Google AdWords Editor imapangitsa mawonekedwe kukhala osavuta kugwiritsa ntchito ndikukuthandizani kuyang'anira kampeni yanu. Ngakhale mumayang'anira akaunti yayikulu ya AdWords, AdWords Editor ipangitsa kuyang'anira kampeni yanu kukhala kothandiza kwambiri. Google ikupitiliza kulimbikitsa chida ichi, ndipo ili ndi maubwino ena ambiri kwa eni mabizinesi. Ngati mukuyang'ana yankho pazofuna zotsatsa zabizinesi yanu, AdWords Editor ndi imodzi mwa zida zothandiza kwambiri zomwe zilipo.
Kuphatikiza pakutsata kutembenuka, AdWords imapereka zida zosiyanasiyana zoyesera kuti zikuthandizeni kupanga kampeni yabwino yotsatsa. Mukhoza kuyesa mitu, mawu, ndi zithunzi zokhala ndi zida za AdWords ndikuwona zomwe zikuyenda bwino. Mutha kuyesanso malonda anu atsopano ndi AdWords. Ubwino wa AdWords ndi wopanda malire. Choncho, mukuyembekezera chiyani? Yambani lero ndikuyamba kupindula ndi AdWords!
Kuyang'ana makampeni anu a Adwords kwa omvera ena kungakuthandizeni kuti muwonjezere kuchuluka kwa otembenuka ndikuwonjezera kuchuluka kwa anthu patsamba lanu.. AdWords imapereka njira zingapo zochitira izi, koma njira yothandiza kwambiri ndi yotheka kukhala kuphatikiza njira. Zonse zimadalira zolinga zanu. Kuti mudziwe zambiri za njira zosiyanasiyana izi, werenganibe! Komanso, osayiwala kuyesa kampeni yanu! Tikambirana momwe tingayesere mitundu yosiyanasiyana ya kutsata mu Adwords.
Kuwongolera ndalama ndi chitsanzo cha gulu la anthu. Kutsata kwamtunduwu kumatengera data ya IRS yotulutsidwa poyera. Ngakhale imapezeka ku United States kokha, Google AdWords imatha kukoka zambiri kuchokera ku IRS ndikulowetsa mu AdWords, kukulolani kuti mupange mindandanda kutengera malo ndi zip code. Mutha kugwiritsanso ntchito njira ya Income Targeting pakutsatsa komwe mukufuna. Ngati mukudziwa kuti omvera anu ndi amtundu wanji, mutha kugawa makampeni anu a AdWords moyenerera.
Njira ina yolondolera kampeni yanu ya Adwords ndikusankha mutu kapena mutu wina. Izi zimakuthandizani kuti muzitha kutsata omvera ambiri popanda khama lochepa. Komabe, kulunjika pamutu sikudalira mawu enieni. Kuwongolera mitu ndi chida chabwino kwambiri mukagwiritsidwa ntchito limodzi ndi mawu osakira. Mwachitsanzo, mutha kugwiritsa ntchito mitu pazantchito kapena zinthu zatsamba lanu, kapena pa chochitika china kapena chizindikiro. Koma njira iliyonse yomwe mungasankhe, mudzatha kufikira omvera anu ndikuwonjezera kutembenuka kwanu.
Njira yotsatira yowunikira zotsatsa za AdWords ndikusankha omvera awo potengera ndalama zomwe amapeza, malo, ndi zina. Izi ndizothandiza kwa ogulitsa omwe akufuna kuwonetsetsa kuti zotsatsa zomwe akugwiritsa ntchito ndalama zawo zifika kwa omvera omwe amatha kugula.. Tiyeni uku, mutha kukhala otsimikiza kuti kampeni yanu yotsatsa ifika kwa omvera omwe angagule malonda anu. Koma mungachite bwanji zimenezo?
Mukasankha mawu osakira malonda anu, yesetsani kupewa mawu okulirapo kapena mawu osagwirizana ndi bizinesi yanu. Mukufuna kutsata kudina koyenera kuchokera kwa makasitomala oyenerera ndikusunga zowonera zanu kukhala zochepa. Mwachitsanzo, ngati muli ndi malo okonzera makompyuta, osatsatsa malonda anu pogwiritsa ntchito mawu “kompyuta.” Ndipo pamene simungapewe mawu achinsinsi, mutha kuchepetsa mtengo wa PPC yanu pogwiritsa ntchito mawu ofanana, zosiyana zosiyana, ndi mawu okhudzana ndi semantically.
Ngakhale mawu osakira amchira amatha kuwoneka osangalatsa poyamba, SEM amakonda kusawakonda. Mwanjira ina, ngati wina alowetsamo “wifi password” mwina sakufufuza malonda kapena ntchito yanu. Mwina akuyesera kuba maukonde anu opanda zingwe, kapena kukachezera mnzako. Palibe mwazochitika izi zomwe zingakhale zabwino kwa kampeni yanu yotsatsa. M'malo mwake, gwiritsani ntchito mawu osakira amchira wautali omwe ali ogwirizana ndi malonda kapena ntchito yanu.
Njira ina yopezera mawu osasinthika otsika ndikuyendetsa kampeni yoyipa. Mutha kuchotsa mawu ena osafunikira pa kampeni yanu pagulu lazotsatsa. Izi ndizothandiza makamaka ngati malonda anu sakupanga malonda. Koma izi sizingatheke nthawi zonse. Pali njira zina zopezera mawu osakira. Onani nkhaniyi ndi Search Engine Journal kuti mudziwe zambiri. Lili ndi malangizo ambiri ozindikiritsa mawu osasintha kwambiri. Ngati simunachite izi, mukhoza kuyamba kuyesa njira izi lero.
Chofunikira kwambiri kukumbukira mawu osakira a Adwords ndikuti amatenga gawo lofunikira pakufananiza zotsatsa zanu ndi omwe akuyembekezeka kukhala makasitomala.. Pogwiritsa ntchito mawu apamwamba kwambiri, zotsatsa zanu zidzawonetsedwa kwa omwe ali oyenerera bwino omwe ali ndi mwayi wogula. Tiyeni uku, mutha kufikira omvera apamwamba omwe amatha kusintha. Pali mitundu itatu ikuluikulu ya mawu osakira, zamalonda, zambiri, ndi mwambo. Mutha kugwiritsa ntchito mtundu uliwonse wa mawu osakira kuti mugwirizane ndi gulu linalake lamakasitomala.
Njira inanso yopezera mawu apamwamba kwambiri ndikugwiritsa ntchito chida chamawu operekedwa ndi Google. Mutha kugwiritsanso ntchito lipoti la mafunso a Google webmaster analytics. Kuti muwonjezere mwayi wopeza otembenuka, gwiritsani ntchito mawu osakira omwe akukhudzana ndi zomwe zili patsamba lanu. Mwachitsanzo, ngati mumagulitsa zovala, yesani kugwiritsa ntchito mawu “mafashoni” monga mawu ofunika. Izi zithandizira kampeni yanu kuti izindikiridwe ndi omwe ali ndi chidwi ndi zomwe mukugulitsa.
