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Ngati ndinu watsopano ku Adwords, kalozera uyu wachangu adzaphimba zoyambira: Kafukufuku wa mawu ofunika, Mitundu ya kampeni, Mtengo wa CPC, ndi mawu osakira. Nditawerenga nkhaniyi, mudzakhala okonzeka kukhazikitsa kampeni yanu yoyamba ya AdWords! Pitilizani kuwerenga malangizo ndi zidule za momwe mungapangire kampeni yanu kukhala yopambana. Mudzakhala ndi chidaliro chochuluka kuposa kale! Choncho yambani! Ndipo musaiwale kuti muwone maupangiri athu ena a Adwords ndi zolemba za momwe mungapangire maupangiri ndi zidule zambiri.
Imodzi mwa njira zabwino zopezera mawu osakira ndi kugwiritsa ntchito chida monga chida cha Bing's keyword. Bing ndi injini yosaka yachiwiri padziko lonse lapansi, processing mopitirira 12,000 amafufuza mamiliyoni mwezi uliwonse. Chida ichi chidzakupatsani mndandanda wamalingaliro achinsinsi malinga ndi mawu omwe mwasankha. Gwiritsani ntchito mindandanda iyi kuti mupange zinthu, kuwonjezera mwayi wanu wokopa alendo atsopano. Mukhozanso kugwiritsa ntchito mindandanda iyi kupanga zatsopano, monga positi yabulogu kapena kanema.
Kufufuza kwa mawu osakira ndi njira yodziwira mawu osakira omwe anthu amagwiritsa ntchito posaka zinthu kapena ntchito zanu. Pochita izi, muphunzira za mitu yomwe ili yotchuka komanso mitundu yazinthu zomwe anthu akufufuza. Kudziwa mawu osakira omwe ali otchuka pakati pa omwe mukufuna kukuthandizani kukuthandizani kudziwa zomwe mungapange. Mukakhala ndi mndandanda wa mawu osakira, mutha kulunjika mawuwa ndi zolemba zamalonda, malonda ochezera a pa Intaneti, ndi njira zina.
Pofufuza mawu osakira, mufuna kuyang'ana pa zomwe zili zenizeni kuposa zamba. Chifukwa chake ndi chosavuta: ngati mawu osakira ndi otakata, sizingatheke kufikira omvera anu. Ngati mugwiritsa ntchito mawu osakira, mukhoza kutaya nthawi ndi ndalama. Mawu osakira, mbali inayi, sichidzabweretsa magalimoto ambiri. Mukapeza mawu osakira enieni, kupezeka kwanu pa intaneti kudzakhala kopambana. Mndandanda wa mawu osakanizidwa bwino udzakulolani kuti mugwirizane ndi omvera omwe ali ndi zomwe zili zoyenera.
Pali zida zingapo zaulere komanso zoyambira zomwe zingakuthandizeni pakufufuza kwanu mawu osakira. Moz's Keyword Explorer ndi chida chimodzi chotere, ndipo imapereka mitundu yaulere komanso ya premium. Ndemanga ya Larry Kim ya Moz's Keyword Explorer ingakupatseni lingaliro la momwe Moz's Keyword Explorer ilili yothandiza.. SEMrush ndi chida china chabwino chachinsinsi chokhala ndi mtundu waulere komanso wolipira. Mukhoza kuyesa zonse ziwiri musanapange chisankho chomaliza.
Pali njira zambiri zowonjezerera bajeti yanu yotsatsa pogwiritsa ntchito mitundu yosiyanasiyana ya Kampeni yomwe ikupezeka mu Adwords.. Pamene wofufuza akulemba mawu odziwika, injini yosakira iwonetsa maburashi a Morphe kwa ogwiritsa ntchito. Kusaka kwamtunduwu ndikwabwino kwa ma brand omwe ali ndi chidziwitso chambiri, chifukwa cholinga chake ndi chakuti wofufuzayo akhale kasitomala. Pomwe mphotho za kampeni yamtunduwu ndi yayikulu, sikophweka kutembenuza osaka amenewo kukhala makasitomala. Mwachitsanzo, pamene wina akufufuza “Morphe brushes,” malonda adzatulukira kwa maburashi ogulitsa kwambiri a Morphe. N'chimodzimodzinso ndi mapepala a eyeshadow.
Mtundu wina wa kampeni ndi kampeni yokhazikika, zomwe zimayika malonda anu pamasamba ofanana. Mtundu wa kampeniwu ndiwothandiza makamaka kwa mabizinesi am'deralo. Zotsatsa zamtunduwu zimawonetsa zidziwitso zoyenera zamabizinesi munjira yolumikizirana. Mutha kusankha komwe mungayang'ane komanso nthawi yayitali bwanji yomwe mukufuna kuti zotsatsa zanu ziyendere. Zotsatsa zamtunduwu zimatha kukulitsa kuwonekera kwa mtundu wanu ndikuwonjezera mphamvu yakutsatsanso. Ngati mukuyendetsa kampeni ya infographic, zotsatsa zanu zidzayikidwa pamasamba ofanana.
Pali njira zina zolimbikitsira kampeni yanu ya Adwords. Kampeni yofufuzira yodziwika bwino ingakuthandizeni kudziwa bwino zomwe omvera anu akufuna. Makampeni osakira odziwika atha kukuthandizaninso kupanga zotsogola komanso zolinga zapamwamba. Mwachitsanzo, mutha kuyendetsa zotsatsa patsamba la bizinesi yanu, ndiyeno gwiritsani ntchito ulalo wa tsamba lofikira kuti muyendetse magalimoto ambiri. Iyi ndi njira yabwino yokopa alendo atsopano ndikuwonjezera kutembenuka kwanu.
Mutha kukhala mukuganiza kuti mungachepetse bwanji kutsatsa kwa CPC kwa Adwords kuti muwonjezere phindu. Ngakhale iyi ndiyo njira yowonekera kwambiri yochitira zimenezo, ndi imodzi yokha mwa njira zambiri. Muyeneranso kuganizira zochepetsera mbali zina za kampeni yanu. Kugwiritsa ntchito Pathvisit ndi chida chotsatsa chilichonse chomwe chimatha kuyang'anira mafoni, tembenuzani alendo ambiri, ndikupanga malipoti otsatsa. Potsitsa mtengo wanu wa CPC, mutha kuwonjezera mwayi wanu wowona ROI yapamwamba komanso kuwononga ndalama zochepa.
Kutengera bajeti yanu, mutha kukhazikitsa kuchuluka kwa CPC pa liwu lililonse lachinsinsi kapena gulu lazotsatsa. Mutha kusintha mabidi anu pamanja, kapena gwiritsani ntchito njira yodzipangira yokha. Kutsatsa pamanja kumakupatsani mwayi wokhazikitsa kuchuluka komwe mungafune kugwiritsa ntchito mawu osakira kapena gulu lazotsatsa. Izi zimakupatsani mwayi wowongolera bajeti yanu ndikukhala mwanzeru kwambiri ndi zotsatsa zanu za ROI ndi zolinga zabizinesi.. Pali maubwino angapo ogwiritsira ntchito kuyitanitsa pamanja.
Pomwe ogwiritsa ntchito ambiri a AdWords amagwiritsa ntchito kuyitanitsa kwa CPC pamakampeni awo, mungafunenso kuganizira kugwiritsa ntchito njira ina – CPM. Pomwe kuyitanitsa kwa CPC ndikokhazikika kwa kampeni ya PPC, CPM ndiye njira yabwino kwambiri ngati mukufuna kuti zotsatsa zanu ziwonekere patsamba lapamwamba la injini zosaka. Pankhani yowongolera ndalama, CPC ndiye metric yoyambira. Idzasiyana pamakampeni ndi zotsatsa zosiyanasiyana.
Monga njira ina iliyonse yotsatsira, bajeti ya tsiku ndi tsiku ndiyofunikira. Ngati simunatsatsepo kale pa intaneti, kampeni yoyamba ya Google Adwords iyenera kuyamba mu $20 – $50 osiyanasiyana, ndiyeno sinthani mmene mungafunikire. Pamene mukupitiriza kuyang'anira zotsatira, mutha kusintha bajeti yanu nthawi iliyonse. Kugwiritsa ntchito Zida za Google AdWord kungakuthandizeni kusintha bajeti yanu yatsiku ndi tsiku kuti mukwaniritse bwino kampeni yanu. Ngati muli ndi vuto lililonse kusintha malonda anu, Google AdWords Grader ndiye chida chabwino kwambiri chothandizira kupanga zisankho zabwino kwambiri pabizinesi yanu.
Njira imodzi yowonjezerera kufunikira kwa malonda anu ndikuphatikiza mawu osafunikira pamakampeni anu a PPC. Mawu osakirawa samangolumikizana ndi funso lomwelo. Ayenera kukhala ndi mawu ofanana, amodzi ndi ambiri, ndi mitundu ina ya mawu. Mwachitsanzo, ngati mukuyesera kusankha “phiri,” kampeni yanu yamawu osafunikira iyeneranso kuphatikiza zosiyana monga phiri ndi phiri. Komabe, mawu osakira samangogwira ntchito mofanana ndi makampeni osaka, kotero onetsetsani kuyesa njira zingapo.
Kuti mupindule kwambiri ndi njira imeneyi, muyenera kudziwa mawu omwe anthu akulemba mu injini yosakira komanso omwe alibe ntchito pabizinesi yanu. Lipoti la Search Query mu Adwords likudziwitsani zomwe anthu akulemba asanafike patsamba lanu.. Mukangodziwa mawu osakira omwe alendo anu akulemba mubokosi losakira, mutha kusankha kuwaphatikiza mu kampeni yanu yotsatsa.
Pogwiritsa ntchito mawu osakira, mutha kukonza zonse zomwe mukufuna kufufuza popatula mawu osafunikira. Muthanso kusanja mawu otsatsa a “miyala yofiira” kapena zosankha zofanana. Zotsatira zonse zogwiritsa ntchito mawu osakira ndikutsata omvera anu ndikuwonjezera kubweza kwanu pazachuma. Phunzirani momwe mungagwiritsire ntchito mu AdWords powerenga nkhaniyi. Mudzawona momwe mawu osakira angakulitse phindu lanu m'masabata ochepa chabe.
Kugwiritsa ntchito mawu osakira mu Adwords sikungowonjezera kuchita bwino kwa malonda anu, koma adzakupulumutsirani ndalama pochepetsa mtengo wanu podina (Zamgululi). Pochepetsa kudina kosasintha, mudzasunga ndalama zomwe mungathe kuziyika ku kampeni yabwino kwambiri. Koma phindu lalikulu logwiritsa ntchito mawu osakira ndikuti adzakuthandizani kukweza matembenuzidwe anu ndikuchepetsa mitengo yotsika..
Ubwino wampikisano wanzeru pabizinesi yanu umapitilira kungomvetsetsa omwe akupikisana nawo. Zimakuthandizani kudziwa malingaliro awo apadera ogulitsa, omvera omwe akufuna, mapulani amitengo, ndi zina. Luntha lampikisano limakuthandizani kupanga zisankho zoyendetsedwa ndi data zomwe zitha kupanga zotsatsa zanu, kampeni, ndi zogulitsa zogwira mtima kwambiri. Izi zitha kukuthandizani kukulitsa zotsatsa zanu komanso zotsatsa zanu, komanso kuzindikira mwayi watsopano ndi zoopseza zomwe zingakulitse phindu lanu. Tiyeni tiwone zitsanzo zina za nzeru zopikisana.
Kupeza nzeru zampikisano kumatanthauza kudziwa omwe akupikisana nawo’ njira zazikulu, momwe amafikira kutsatsa, ndi njira ziti zomwe amagwiritsa ntchito kuti awonjezere malire awo. Ndi kutha 4.9 mabiliyoni ogwiritsa ntchito intaneti, Kukhala patsogolo pa mpikisano wanu ndikofunikira kuti bizinesi ikhale yopambana. Malinga ndi Crayon's State of Market Intelligence,’ 77% mabizinesi amatchula nzeru zampikisano ngati chinthu chofunikira pakupambana msika. Luso lampikisano limathandizanso kwa ma brand omwe akuyang'ana kuti awonjezere ndalama mwachangu momwe angathere.
Njira ina yopezera nzeru zampikisano pa kampeni yanu ya Adwords ndikuwunika mpikisano wanu. Chida chabwino champikisano chanzeru chimakupatsani mwayi wofananiza zomwe omwe akupikisana nawo akugawana ndikukudziwitsani zatsopano zikasindikizidwa.. Mwachitsanzo, BuzzSumo ndi chida chabwino kwambiri chofufuzira, chifukwa zikuthandizani kudziwa zamtundu wanji zomwe mpikisano wanu akugwiritsa ntchito kufikira ogula. Chida ichi chanzeru champikisano chimadaliridwa ndi makampani ngati HubSpot, Expedia, ndi Telegraph. Ikhoza kukuthandizani kudziwa momwe opikisana nawo amagwiritsira ntchito zomwe zili kuti apange magalimoto ndi kutembenuka.
Maspredishiti apamwamba ampikisano okhala ndi mawonekedwe azikhala ndi zambiri zama metric, mayina amakampani, zotsatsa, ndi malonda omwe alibe chizindikiro. Iyeneranso kukhala ndi ma tabo owonjezera okhala ndi mawu osakira, malonda, masamba otsikira, ndi zina. Ngati mukuyang'ana omwe akupikisana nawo omwe akuyesa mayeso, mutha kuyang'ana pansi kuti muwone kuti ndi iti mwa malonda awo ndi masamba omwe akufikira omwe akuchita bwino. Mutha kuyamba kufananiza zotsatira zanu ndi zawo. Ngati mukugwiritsa ntchito Adwords kwa PPC, mudzakhala ndi malire pa mpikisano wanu ngati mukudziwa zomwe mukuchita.
