Imelo info@onmascout.de
Telefoni: +49 8231 9595990
Before you can get started with AdWords, you must understand CPA, the correct AdWords bid, and the importance of tracking conversions. Conversions are the result of the journey from keyword to landing page to sale. Google Analytics can help you in tracking the journey. It is a free Software-as-a-Service. Once you understand these concepts, you can start using AdWords to promote your business.
It’s essential to allocate a budget for Adwords campaigns. While the maximum CPC is determined by Google, the cost per click varies. You should set a daily budget of PS200, but this can vary based on your business niche and expected monthly website traffic. To set a daily budget for Adwords campaigns, divide your monthly budget by 30 to get an estimate of the cost per click. Kuti mupeze mtengo wolondola pakudina kulikonse, muyenera kuwerenga zolemba zothandizira zomwe zikuphatikizidwa ndi Adwords.
Kugwiritsa ntchito njira ya Cost Per Conversion kapena CPA kuti muwerengere mtengo pa zogula zilizonse ndi njira yabwino yomvetsetsa momwe mungagwiritsire ntchito njira yanu yotsatsa., ndipo ingakuthandizeninso kuwongolera bajeti yanu. Mtengo pakugula kulikonse kumayimira kuchuluka kwa anthu omwe angathe kumaliza zomwe akufuna. Adwords imagwiritsa ntchito ma code osinthika pamasamba otsetsereka kuti azitsata mitengo yotembenuka. Muyenera kuyesetsa kutembenuza osachepera 1%. Njirayi imakulolani kuti musinthe ndalama zanu kuti muwonetsetse kuti bajeti yanu imakhalabe malire a bajeti yanu yotsatsa.
Mtengo wa AdWords ukhoza kulungamitsidwa ndi phindu lomwe mumapanga kuchokera kwa kasitomala watsopano. Mwanjira ina, ngati muli bizinesi yothandiza, you should determine the lifetime value of a customer, both at first contact and over the long-term. Consider the example of an estate sale company. The average profit per sale is $3,000, and you won’t see much repeat business. Komabe, word-of-mouth referrals can have a small lifetime benefit.
As with any other service, you need to consider the subscription cost. Most PPC software is licensed, and you’ll need to factor in subscription costs. Komabe, WordStream offers 12-month contracts and an annual prepaid option, so you can budget accordingly. It’s important to understand what your contract entails before signing up for one of these plans. Koma kumbukirani, the price per click is still much lower than the total cost of AdWords.
With the rise of Content Network, tsopano mutha kuyang'ana zotsatsa zanu pamagulu ena amakasitomala. Poyamba, mumayenera kuwonjezera mndandanda wa omvera kapena mindandanda yotsatsa kuti mupange kampeni yapadera ya aliyense. Tsopano, mutha kuyang'ana makampeni otsatsa kumagulu ena ogwiritsa ntchito, ndipo mutha kuonjezera mitengo yotembenuka ndi makampeni awa omwe akuwunikiridwa. Nkhaniyi iwunikanso mitundu isanu yazomwe mungapeze pa Google Adwords. Muphunzira chifukwa chake muyenera kuyang'ana omvera anu potengera zomwe amakonda komanso machitidwe awo.
Kutsata ndalama kumakupatsani mwayi wolunjika anthu ndi ndalama. Imagwira ntchito posanthula deta yomwe ikupezeka pagulu kuchokera ku Internal Revenue Service. Google AdWords imakoka izi kuchokera ku IRS ndikulowetsa mu kampeni yanu. Mutha kugwiritsanso ntchito kulunjika komwe kuli ndi Zip Code. Google Adwords imapereka ndalama zonse komanso zip code kuloza. Izi zimapangitsa kuti zikhale zosavuta kupeza makasitomala potengera malo enieni. Ndipo mutha kugwiritsanso ntchito njira zolozerazi molumikizana ndi geolocation, zomwe zimakupatsani mwayi wolozera zotsatsa kudera linalake.
Contextual target ikugwirizana ndi zotsatsa zomwe zili patsamba. Ndi mbali iyi, malonda anu adzawonetsedwa kwa anthu omwe ali ndi chidwi ndi mitu ina kapena mawu osakira. Mwachitsanzo, mtundu wa nsapato zamasewera ukhoza kuyika malonda pa blog yothamanga ngati wothamanga akuwerenga za nsapato. Wosindikiza amasanthula zomwe zili patsambalo kuti apeze malo oyenera. Ndi mbali iyi, mutha kuwonetsetsa kuti zotsatsa zanu zalunjika kwa makasitomala anu.
Kutsata Adwords ndi malo ndi njira ina yamphamvu yolunjika omvera anu. Ngati mukufuna kutsata omvera enaake, mutha kugwiritsa ntchito malo komanso kuchuluka kwa ndalama zomwe mumapeza. Ndi mitundu iwiriyi, you can narrow down your audience while decreasing the wasted ad spend. Ndiye, you can narrow down your ad campaign by only targeting the people who are actively interested in your product or service. Choncho, how do you narrow down your audience?
A successful adwords campaign should target more than one demographic. Although your content will be relevant for all audiences, it might only be of interest to a certain group of people. In such a case, you can use automation to target this demographic group. By tracking the performance of your ad campaigns, you can adjust your bidding strategy accordingly. Komanso, you can also set automation rules to get an alert whenever your CPC goes up or your CPA drops.
Using an automated bid strategy takes the guesswork out of paid ads, koma ngati mukufuna kukhala ndi zotsatira zazikulu, nthawi zonse muyenera kugwiritsa ntchito njira yobwereketsa pamanja. Pomwe kutsatsa kwanu kumayimira ndalama zomwe mukufuna kugwiritsa ntchito pa mawu osakira, sichimatsimikizira masanjidwe a mawu osakirawo. Izi ndichifukwa chakuti Google safuna kupereka zotsatira zapamwamba kwa yemwe amawononga ndalama zambiri.
Kuti musankhe njira yabwino kwambiri yoyitanitsa pa kampeni yanu yotsatsa, muyenera kupanga kampeni yanu m'njira yomwe ingawonjezere kuwonekera kwa mawu anu osafunikira. Mwachitsanzo, ngati mukufuna kukulitsa kutembenuka kwanu, mtengo wanu uyenera kukhala wokwanira kuyendetsa magalimoto ambiri. Kapenanso, ngati mukufuna kuwonjezera mitengo yanu yotembenuka, pitani ku kampeni ya mtengo-pa-kugula. Zonse zimadalira zosowa zanu, koma ndi lingaliro labwino kupanga chisankho chodziwitsa omvera anu.
Komanso, pamene mukuyesa malonda anu, mutha kusankha zosintha zamabizinesi nthawi zina zatsiku, chiwerengero cha anthu, ndi zipangizo zamagetsi. Mwachitsanzo, mutha kusankha nthawi yomwe zotsatsa zanu ziwonekere patsamba limodzi lazotsatira za Google. Ndalama zomwe mumapereka zimatengeranso nthawi yayitali kuti omvera anu agule kapena kutembenuka. Kapenanso, mukhoza kusankha kuchepetsa bajeti yanu pa mawu ofunika kwambiri ndikuyang'ana omvera enieni omwe ali ndi malonda enieni.
Mafakitale osintha kwambiri m'zaka zingapo zapitazi akhala omwe ali mu Inshuwaransi, Makampani azachuma ndi Chibwenzi. Lero, makampani opanga zibwenzi amaposa mafakitale ena onse pamitengo yotembenuka, pafupifupi naini peresenti pa avareji. Mafakitale ena omwe akupitilira zibwenzi ndi Consumer Services, Zalamulo, ndi Autos. Chochititsa chidwi, mafakitale omwe ali ndi chiwongola dzanja chapamwamba kwambiri samakhala ndi zinthu kapena ntchito zabwino kwambiri. M'malo mwake, atha kugwiritsa ntchito njira zolimbikitsira kutembenuka ndikuyesa zotsatsa zosiyanasiyana.
Pafupifupi kutembenuka kwa PPC kuli pafupi 3.75% kwa kufufuza, ndi 0.77% kwa ma network owonetsera. Mitengo yotembenuka imasiyana malinga ndi makampani, ndi Ma Dating and Personal mafakitale opanga 9.64% pazosintha zonse za AdWords ndi Kulimbikitsa ndi Katundu Wapanyumba zomwe zikutsika kwambiri. Kuphatikiza apo, mitengo yosinthira ya Google Display Network ndiyotsika kwambiri kuposa makampani ena aliwonse. Izi sizikutanthauza kuti palibe malo oti asinthe.
Kutembenuka kwakukulu ndi chinthu chomwe makampani ambiri amafuna. Ngakhale sikutheka kukwaniritsa a 10 peresenti kutembenuka, muyenera kutsimikiza kuti kutembenuka kwanu ndikokwera kokwanira kuyendetsa zotsatira zopindulitsa. Mitengo yotembenuka mu Adwords imasiyana mosiyanasiyana ndipo ndikofunikira kusankha njira yoyenera pazosowa za kampani yanu.. Muyenera kukhala ndi cholinga chosinthira 10% kapena kuposa, zomwe zimatengedwa kuti ndi zotsatira zabwino kwambiri.
Ngakhale machitidwe abwino okhathamiritsa patsamba ndi ofunikira kuti muwongolere matembenuzidwe anu a PPC, palinso zinthu zam'mbali za kampeni zomwe ziyenera kukonzedwa kuti zitheke kudina kwapamwamba. Choyamba, onetsetsani kuti mwasankha zotsatsa zokopa komanso tsamba lofikira. Ndiye, zindikirani omvera anu abwino kwambiri ndi nsanja. Chachiwiri, onetsetsani kuti mwakonzekeletsa zotsatsa zanu kuti zitheke kudina kwapamwamba. Mitengo yosinthira pa AdWords posaka ndi kuwonetseredwa ndi yofanana ndi avareji ya malonda a ecommerce, pafupifupi pafupifupi 1.66% ndi 0.89%. Ndipo potsiriza, make sure that your ads are in sync with your website and are relevant to the content on your site.
In order to create a successful ad campaign, you need to make sure that your keywords are targeted correctly. There are several steps you can take to improve your ad campaign’s performance. The most exciting part of running a Google Adwords campaign is optimizing your ads and landing pages. The next step is to switch to Expert Mode. In this mode, you can select a goal for your campaign, such as conversions, leads, or sales. The default setting will show you the most effective ad, so you can choose the best ad that will match the target audience. Komabe, if you don’t want to choose a specific goal, you can set a campaign without goal guidance.
Another part of the campaign settings is the ad schedule. The ad schedule will determine the days on which your ad will appear. You can change this based on the nature of your business. You can also change the ad rotation settings, but for now, it’s best to leave it at default. In addition to the ad schedule, you can customize your ads by using the different ad formats available.
Once you’ve finished creating your campaign, you’ll need to enter your billing information and payment methods. You can choose to use a credit card, debit card, bank account, or promotion code to fund your campaigns. Potsatira izi, you’ll be well on your way to running a successful AdWords campaign. Nkhaniyi ikutsogolerani njira zosiyanasiyana zokhazikitsira kampeni mu Google Adwords.
